Book Marketing Success

Orson Scott Card: Stories and Truth

John Kremer — Sun, 30 Aug 2026 06:17:08 GMT

Stories and Truth is a country ballad adapted from various quotes written by novelist Orson Scott Card.

Use this song as inspiration to write your story and share the truth. Stop walking pass all the story ideas you run across every day.

Stories and Truth lyrics

Everybody walks past
Walks past a thousand story ideas
Every day, every day
Good writers are the ones
Who see five or six story ideas
Every day, every day
Most people don’t see any

The most important training
Is to experience life as a writer
Questioning everything
Inventing multiple explanations
For everything, all things
If you do that
The other things will come
If you don’t
There’s no hope for you

Most of us read these stories
These stories we know are not true
Because we’re hungry
For another kind of truth
The mythic truth about human nature
The most specific truth of all
Our own self-story
Our own story

Sometimes lies are more dependable
More dependable than the truth
Metaphors have a way
A way of holding the most truth
The most truth in the least space

The Secret to Success

John Kremer — Thu, 27 Aug 2026 09:10:34 GMT

The following song is based on a number of quotations from Dwayne “The Rock” Johnson, a wrestler and an actor. I arranged the quotes in a way to make them play better as a song. If you want success, work hard, be good, and run towards that main thing that inspires you every day.

The Secret to Success lyrics

What I have learned through experience
Is that I need to keep the main thing
And the main thing for me
The thing that in the morning
I swing my legs out of bed
And I run towards
It is creating
It is art
It is storytelling

You gotta get up in the morning
You gotta get after it
You gotta put in the work
You gotta sweat, sweat hard

Success isn’t overnight
It’s when every day
You get a little better
Better than the day before
It adds up, it adds up

I’m always asked
What’s the secret to success?
But there are no secrets
Be humble
Be hungry
And always be the hardest worker
The hardest worker in the room

Check your ego at the door
The ego can be a success inhibitor
It can kill opportunities
It can kill success

You gotta get up in the morning
You gotta get after it
You gotta put in the work
You gotta sweat, sweat hard

Catch People Being Good - And Let Them Know

John Kremer — Wed, 26 Aug 2026 09:17:23 GMT

You can learn a lot about writing and marketing by listening to this song. The key tip: Catch people being good and then let them know you’ve seen them doing good. This song is adapted from an article by Andrea Widburg in American Thinker (https://www.americanthinker.com/blog/2026/08/if-you-love-someone-tell-them-and-be-specific).

Catch People Being Good

Every day is a good day
Some days are better than others
I win in all the ways that count
Family and friends
Good enough health
Reasonable material comfort
A fulfilling job
I never tire counting my blessings

This I know is true
It’s incumbent on all of us
To catch those we love being good
And tell them that we love them

The happiest people in America:
Men who are married and
Women with children
Parenting is tough
But the rewards are unparalleled
Children give life purpose

Here’s my life philosophy
Catch people being good
If they’re close to you
Tell them you love them
Tell that to them whenever you can
Don’t be shy
Do it often

You’re a good person
You are thoughtful
You are kind
You make my life happier
I see you
I value what I see

Don’t reach the end of your life
Regretting the things you did not say
Catch people being good
Because that makes their world better
And that makes your world better

If you love someone
Tell them you love them
Tell them often
Be specific
And tell them again

Create Something Good - Country Ballad

John Kremer — Mon, 24 Aug 2026 09:10:03 GMT

In an email last week, Joe Pulizzi wrote in The Tilt newsletter how you could make any book, course, video, podcast, or other product better just by answering two questions. Those two questions (Does creating a thing bring something good into your live? and Does creating a thing make someone else’s life better?) If you can answer YES to those two questions, you will create a great product that will impact your life and help your customers—and, thus, be the right product to create.

In the song below, I’ve featured those two questions, plus subsidiary questions that you can ask yourself, so you create the best products that will sell.

The best products live within the answers to those two questions. Again, if you can answer YES to both, you’ll create something good. And that, ultimately, is what truly matters. Create something good today!

Create Something Good lyrics

Does creating a thing
Bring something good into your life?
Does it give you energy?
Does it make you curious?
Does it help you understand something?
Would you still want to make it
If nobody was keeping score?
If yes, check that box

Does creating a thing
Make someone else’s life better?
Does it solve a real problem?
Does it help someone see differently?
Does it make them laugh?
Does it give them hope?
Does it help them make better decisions?
Answer yes, and you are loving others

You are loving your audience
By delivering something kind and true
The best creative work lives
Where those two things overlap
Love you and love your audience
Keep things simple and pure
Keep things simple and true

The best creative work lives
Where those two things overlap
Love you and love your audience
Keep things simple and pure
Keep things simple and true

Boos and Cheers Inspiration

John Kremer — Sun, 23 Aug 2026 09:42:29 GMT

Inspired by a statement made by WNBA player, Sophie Cunningham. I adapted the spirit of her statement to apply to songwriters, singers, writers, and authors. Write on no matter how many boos and how many cheers you receive.

Boos and Cheers lyrics

You’re going to get boos
You’re going to get cheers
Wherever you play
No matter your fears

You’re going to get boos
You’re going to get cheers
No matter what you do
No matter your years

You’re going to get boos
You’re going to get cheers
So play on, play on
No matter your gears

You’re going to get boos
You’re going to get cheers
Loud and raucous either way
No matter the tears

You’re going to get boos
You’re going to get cheers
But you play on either way
No matter your peers

You’re going to get boos
You’re going to get cheers
Both have their value
No matter the frontiers

You’re going to get boos
You’re going to get cheers

Want Major Publicity for Your Book?

John Kremer — Mon, 17 Aug 2026 07:48:12 GMT

Should a lot more people know about the work you’re doing?

Do you have a book, product, cause or business you’d like to promote?

Want to be interviewed on top TV shows and featured in major national publications?

Apply to take part in the National Publicity Summit, a one-of-a-kind conference where you’ll personally meet more than 75 radio/TV producers, journalists, podcasters and other media decision-makers in Zoom meetings, taking place between October 5 and October 17.

Find out more here: https://m164.isrefer.com/go/nps24/A10005/

During the Zoom sessions, you can directly pitch your story to top editors and producers, one-on-one and face-to-face from the comfort and safety of your own home or office.

If you’re got a message to share, seriously consider taking part, because there’s no better opportunity to make personal connections with this many media, this easily.

An in-person event in years past, the Summit online is strictly limited to 65 participants, which means you should act now if you’re interested in taking part.

Previous Publicity Summit participants have been featured on or in such major media as: ABC’s The View... Today Show... Good Morning America... Fox News Channel... 48 Hours... Tamron Hall Show... Parents... New York Post... Good Housekeeping... and many others.

Of course, major outlets are the most competitive and not typical outcomes for every attendee. That’s why they also include a broad mix of smaller radio shows, podcasts, and other media that are generally more attainable for most participants—especially those just getting started with publicity.

Where else can you get direct, unfiltered access to media gatekeepers and decision-makers so you can tell them exactly why their audiences need to know about you and what you do?

Again, if you’re interested in taking part, go here now: https://m164.isrefer.com/go/nps24/A10005/

I look forward to hearing about all the media you land as a result of the Summit!

In the interest of full disclosure, you should know I’m a compensated affiliate for Steve Harrison’s programs.

To your success,

John Kremer

Pursue What You Were Meant to Do

John Kremer — Sun, 16 Aug 2026 07:06:24 GMT

I’ve been sharing a number of original songs that I had hoped would inspire you to write more books and share your passion with the world. Apparently, a number of you haven’t been paying attention because I featured the advice as a song.

So, I thought I’d share a few tips from yesterday’s song (without the music). The two most important points I wanted to make were the following two quotes:

Musicians must make music, artists must paint, poets must write if they are to ultimately be at peace with themselves. What human beings can be, they must be. — Abraham Maslow

We all must do what we have to do in our hearts. Never get distracted from doing the things you love and the things you want to share with others. Keep on writing the books important to you. Don’t slack off. Don’t let time, lack of money, broken relationships, busy-busy things, or anything else to keep you from sharing your dreams and ideas.

Never let the odds keep you from pursuing what you know in your heart you were meant to do. — Satchel Paige, baseball pitcher

The odds are absolutely in your favor if you put in the work — do what you know in your heart you were meant to do. And keep on doing it until you win. The odds are in your favor.

Please share your success stories with me, as well as your challenges.

Email: johnkremer@bookmarket.com.

Meanwhile, if you’d like to listen to the song about this, check out this YouTube video:

By the way, I tend to share advice as country ballads because such songs tend to be clearest about the words and ideas presented in the song.

Do What You Love - Country Ballad

John Kremer — Sat, 15 Aug 2026 07:37:12 GMT

This country ballad is adapted from quotes by Frank Daley, Abraham Maslow, William Shakespeare, Satchel Paige, and Mark Twain.

Do what you love. But first, know who you are. Or you’ll choose your love wrong. — Frank Daley

Musicians must make music, artists must paint, poets must write if they are to ultimately be at peace with themselves. What human beings can be, they must be. — Abraham Maslow

This above all: to thine own self be true, and it must follow, as the night of the day, thou canst not be false to any man. — William Shakespeare

Never let the odds keep you from pursuing what you know in your heart you were meant to do. — Satchel Paige, baseball pitcher

The two most important days in life are the day you are born and the day you discover the reason why. — Mark Twain, novelist

Do What You Love lyrics

Do what you love
But first, know who you are
Or you’ll choose your love wrong
That is the beginning
The beginning of self-knowledge

Ask yourself: Who are you
And what are you doing here?
In this job
In this relationship
In this country
On this planet?

Musicians must make music
Artists must paint
Poets must write
If they are ultimately
To be at peace with themselves
What human beings can be
They must be, they must be

This above all
To thine own self be true
And it must follow
As the night follows day
You cannot be false to any man

Never let the odds
Keep you from pursuing
What you know in your heart
You were meant to do

The two most important days
In life are the day you are born
And the day you discover
The reason why you were born
Discover your reason now

Everything Is Earned - A Country Ballad

John Kremer — Thu, 13 Aug 2026 07:44:03 GMT

This country ballad is adapted from The Lincoln Highway by Amor Towles. The book is a wonderful moving novel. And the advice in this song (excerpted from the book) is valuable.

Earn your trust as an author. Don’t try to cut corners or fake respectability. Be real. Be true. Be open. Be friendly.

Everything Is Earned lyrics

Everything of value in this world
Must be earned, must be earned
Because those who given
Something of value
Without having to earn it
Are bound to squander it

You should earn respect
You should earn trust
You should earn the love of a spouse
You should earn the right
To call yourself an adult
You should earn the right to hope

There is just enough variety
Variety of American experience
For every American in a city
To feel for certain that
Their experience is unique
This is something wonderful

Because to aspire
To fall in love
To create great things
To survive and surpass
Even as we stumble
We must remain unique

You should earn respect
You should earn trust
You should earn the love of a spouse
You should earn the right
To call yourself an adult
You should earn the right to hope

Unique: A Country Ballad

John Kremer — Wed, 29 Jul 2026 08:07:48 GMT

If you want to be successful, be unique. This ballad is adapted from an email I got yesterday from John Castagnini of ThankGodI.com. His email was as least five times the length of this ballad. I pulled out his statements that most lend themselves to lyrics for a song. I hopes you enjoy the song, the lyrics, and intent.

Unique lyrics

Truth welcomes questions
Only beliefs hide from them
The moment we stop
Stop examining our beliefs
The search for truth dies
Before we can hear anything
Questions must come from within

We experience reality through a filter
Shaped by emotion, belief, and experience
Fear narrows awareness
Social pressure silences
Certainty closes the mind
The more invested we are in a worldview
The more difficult it becomes to question it

What separates people
Who recognize patterns early?
Not IQ but curiosity
The courage to question
The humility to be wrong
Every battle begins in the same place
The way we perceive reality

When we are centered
Our inner world and outer world align
We see beyond our biases
We challenge our assumptions
And we gain humility
To follow the evidence wherever it leads
Even when it challenges what we believe

Shape perception
And you shape the world people live in
The greatest battlefield
Isn’t the world around us
It’s the world within us
Because whoever shapes perception
Rules the battlefield

It is about mastering yourself
Finding balance between
Fear and fearlessness
Pride and humility
Peace and conflict
When the brain becomes balanced
It becomes impossible to manipulate

The state of balance we carry inside
Equilibrium is not something we create
It is something we return to
It exists throughout nature
In the laws of thermodynamics
At the center of every circle
And within the human mind

When emotional noise falls away
Clarity emerges
Purpose awakens
The path becomes visible
The world does not need more people
More people trapped in reaction
It needs warriors grounded in equilibrium

Nature made each of us unique
No two snowflakes are the same
Even twins are not identical
You have what no one else can bring
A unique purpose
A unique contribution
A unique role

Be unique
Stay unique
Do not bend
Do not surrender
Keep your spirit
Nurture your spirit
Celebrate your spirit

Writing Advice from The Wheel of Time Series

John Kremer — Fri, 24 Jul 2026 07:13:18 GMT

Here is some writing advice from Thom Merrilin, a storytelling character from A Memory of Light, book 14 of The Wheel of Time series by Robert Jordan and Brandon Sanderson. I put it into a song. Source: https://bookmarketingbestsellers.com/writing-advice-from-the-wheel-of-time-series

Great Ballads lyrics

If you use the words people expect
they grow bored
A great ballad needs to be unexpected
Never be expected
Never be expected

When people start to expect you
when they start to anticipate
Your flourishes and your bows
To look for the ball you had hidden
Through sleight of hand
Or to smile before you reached
The twist line of your tale

When such are the expectations
it is time to pack up your cloak
bow once for good measure
and stroll away
After all, that was what
they’d least expect you to do
when all was going well

If you use the words people expect
they grow bored
A great ballad needs to be unexpected
Never be expected

A great ballad needs to be unexpected
Stroll away
Stroll away
Stroll away
A great ballad needs to be unexpected
Good-bye
Good-bye

Poetry into Music

John Kremer — Fri, 10 Jul 2026 06:22:05 GMT

I love how I can transform poetry, my own or someone else’s, into a song using Mureka. Check out this country gospel version of a portion of Walt Whitman’s Song of Myself, where he talks about the origin of all poems (and which I, in turn, made into the origin of all songs.

You can create songs like this with your poetry, fiction, and even nonfiction!

Origin of All Songs Lyrics

Have you reckoned a thousand acres much? have you reckoned the earth much?
Have you practiced so long to learn to read?
Have you felt so proud to get at the meaning of poems?

Stop this day and night with me and you shall possess the origin of all poems,
You shall possess the good of the earth and sun, (there are millions of suns left,)

You shall no longer take things at second or third hand, nor look through the eyes of the dead, nor feed on the spectres in books,
You shall not look through my eyes either, nor take things from me,
You shall listen to all sides and filter them from your self.

Stop this day and night with me
and you shall possess the origin of all songs,
You shall possess the good of the earth and sun.

Happy Father's Day - My Hero, My Dad

John Kremer — Mon, 22 Jun 2026 02:06:13 GMT

Celebrate Father’s Day with this song inspired by Ward Clark’s ode to his father (Real Men, Real Impact: The Essential Role of Fathers in Society — https://redstate.com/wardclark/2026/06/21/real-men-real-impact-the-essential-role-of-fathers-in-society-n2203567).

My Father, My Hero lyrics

Who is my biggest hero?
That’s easy. My Dad

My Dad is a rock
a good man
a great man
a man of iron integrity
and enormous personal strength
My Dad is a rock

I strive to live up to him
And will do so for the rest of my life

As he keeps telling me
Work comes first
You never stop being a parent
You are the prime example
You are the one they follow
You are the one they love

I strive to live up to my Dad
And will do so for the rest of my life

He is my prime example
He is the one I follow
He is the one I love
He is the one I value most

I strive to live up to my Dad
And will do so for the rest of my life

Happy Father’s Day!
Happy Father’s Day!

Storytelling Secrets - Sample Lesson

John Kremer — Sun, 21 Jun 2026 19:49:53 GMT

Please watch this sample lesson from the Storytelling Secrets course. Note: Watch all the way through to the end. While the beginning features many testimonials — as stories, the testimonials are primarily for my books, products, and services. But the end includes a key different kind of testimonial that you should be aware of.

Note: The best testimonial…

I Got This - Inspirational Country Ballad

John Kremer — Thu, 11 Jun 2026 05:24:13 GMT

Listen to this country ballad when you need a little lift as you write, publish, market, and promote your books, products, and services.

I Got This lyrics

Sometimes the strength within
Isn’t a big fiery flame for all to see
Sometimes it’s just a tiny grin
That whispers ever so softly
I’m in, I’m in, I’m in!
Keep going, I got this

Rules that she wrote
First, be patient
Don’t rock the boat
Keep your head down
Keep the benefits you note
Go with the bird in the hand

Don’t get into the muck
Keep your head up high
Never stay stuck
Keep on truckin’
Don’t trust in luck
Go with what you love.

Don’t get wrapped in vines
Keep your edges sharp
Look for all the signs
Hone the skills you have
Draw outside the lines
You can reach on high

Sometimes the strength within
Isn’t a big fiery flame for all to see
Sometimes it’s just a tiny grin
That whispers ever so softly
I’m in, I’m in, I’m in!
Keep going, I got this

AI Storytelling and The Storyteller Secrets

John Kremer — Mon, 08 Jun 2026 07:59:04 GMT

Perhaps I should call my new program AI Storytelling because AI is the key selling point for almost all programs and courses in today’s world. But, alas, my course isn’t really about AI. It’s about the human touch, the stories we pass on to each other that make people respond.

Well, sadly, I didn’t make the case for the value of my Storyteller Secrets course. Obviously, that’s my problem.

The reality is that it’s not worth it to me to present a long, complex, and life-changing course if I’m not recompensed. I have many other things I can do. We all make choices.

I know the price of $497 is high for many of you in this world of high gas prices and high food costs.

So, I thought I’d at least give you the opportunity to buy the first lesson in the course for only $10. Check out here: https://shorturl.at/9LbiS

https://bookmarketing.mysamcart.com/checkout/storytelling-secrets-sample-lesson

The Narrative Edge: Storytelling Sells

John Kremer — Wed, 03 Jun 2026 08:39:20 GMT

Today we’re diving straight into a concept called the narrative edge, and we’re going to look at mastering the art of persuasive storytelling.

Do you want to change someone’s mind? Yeah, it sounds simple, right? But honestly, it is notoriously one of the toughest things to do in any human interaction. Think about it.

You know the drill. You gather all your evidence, you organize your logic, you present this totally airtight case, and then what happens?

Well, they push back. They find that one tiny little hole in your argument, and they just anchor themselves right there.

This exact friction point offers a radically different way to overcome that stubborn skepticism.

In the professional world, our default setting is the data dump. We’ve all dreaded it, just completely drowning our audience in statistics, bullet points, charts, and figures.

We trick ourselves into thinking, hey, if I just provide enough data, the sheer weight of it is going to force them to agree with me. But we need to shift entirely over to emotional resonance. We’ve got to stop dumping data and start actually striking a chord.

If you take absolutely nothing else away from this podcast, let it be this core idea right here. Facts tell, but stories sell.

Whether you’re trying to sell a product, pitch some brilliant new initiative to your boss, or literally just trying to get your friends to agree on where to eat, next time the pressure is totally on and you desperately need to change a mind, what is your default going to be?

Are you going to fall back into that trap of the data dump, just hoping that an avalanche of facts will somehow win the day? Or are you going to take the narrative edge?

Will you remember the burnt toast, bypass all their skepticism, and tell a story that they can actually feel? The choice is totally yours, but facts only tell, it’s the stories that actually sell.

How to Tell Stories That Sell

John Kremer — Mon, 01 Jun 2026 09:23:55 GMT

Unlock The Storyteller Secrets and turn boring unprofitable marketing into messages people remember, trust, love, and buy from. Make your business unforgettable in just a few minutes.

The Storyteller Secrets helps anyone selling any book, program, or service to tell stories that help them sell more, promote more, and build trust with strangers as well as followers.

A Publishing House Needs Stories

My first AI pass-through on this sales letter included no stories. That happens so often with AI.

But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell.

When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren’t selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of their books, I discovered why the books weren’t selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It’s incredible! The books weren’t being passed along.

Without that word-of-mouth, they sold a lot less books than they had expected to sell.

The Two Main Keys to Selling Anything

John Kremer — Sun, 31 May 2026 08:43:15 GMT

Discover the Secret Storytelling Formula That Turns Words into Sales

Unlock The Storyteller Secrets and turn boring unprofitable marketing into messages people remember, trust, love, and buy from. Make your business unforgettable in just a few minutes.

The Storyteller Secrets helps anyone selling any book, program, or service to tell stories that help them sell more, promote more, and build trust with strangers as well as followers.

A Publishing House Needs Stories

My first AI pass-through on this sales letter included no stories. That happens so often with AI.

But stories are important if you actually want to make sales. Stories convince people. Stories give people confidence in what you have to sell.

When I consulted with Unity House, the book publishing division of Unity Church, I was surprised that they weren’t selling more books. They published a small magazine, Daily Word, with 4 million subscribers. They published another magazine with 200,000 subscribers. And, yet, they were selling few than 10,000 copies of most of their books. After reading six of thei books, I discovered why the books weren’t selling. The authors did not tell stories. Without stories, the books had little to no word-of-mouth. Without stories, no one was telling their friends - Hey, you gotta read this book. It’s incredible! The books weren’t being passed along.

Without that word-of-mouth, they sold a lot less books than they had expected to sell.

Sell Benefits, Not Features

I have another client who keeps adding new features to his offer. As a result, he never actually launches his product (a good product, by the way). He has kept adding features for over two years!

I keep telling him. Stop adding features. Start selling benefits!. And the best way to sell benefits is to tell stories. Stories provide heart and soul to your sales letters, blog posts, podcasts, videos, courses, and more. Stories invoke trust.

And, of course, launch your course. Launch it now. Even if it’s not perfect yet. Give people a chance to buy into your offering. You can always make it better. You can always upgrade it.

Summit Presenters and Speakers Need Stories

Last week, I attended a summit. One of the things I’ve noticed about summits is that two or three of the speakers or presenters are good at telling stories and giving examples. The other 10 to 15 primarily talked about abstract ideas and facts with few or no stories.

I quickly learned which speakers were storytellers and which people simply presented facts. Guess which speakers I will be following, which speaker’s emails I’ll pay attention to, and which speaker’s offerings I am most likely to sign up for (and pay for!).

Double Sales — Tell Me What It Will Do for Me!

AppSumo is a wonderful online store that features various apps, software, and services that can help individuals and businesses to do things in better ways. Sadly, to sell these services, AppSumo creates videos that talk about the programs and services they sell, but their videos focus on what the app does, what it does, what it does. Over and over again, all features, few benefits.

I swear, if they simply featured more stories on how people are actually using these programs to change their lives or build their businesses, they’d double sales!

Sell High-Ticket Courses and Services with Stories

My friend, Mike Koenigs, has been selling high-ticket items for more than 25 years. He does that by telling success stories — how customers are using his courses and services to get more done in less time, to sell more products and services, to build their success to the highest order.

His stories inspire customers to buy his services. His stories move people to act. His stories make a difference. Your stories can also sell. Your stories can also make a difference!

The Ancient Dance

John Kremer — Mon, 18 May 2026 09:13:07 GMT

These lyrics were inspired by a comment from a singer and songwriter bemoaning the creation of AI slop in music. I understand his concern, but there is another side to this story: AI allows me to create music and strong performances for the lyrics I write (or uncover). As a writer, I love writing lyrics — and now I have a way of presenting them effectively to other people.

I know many of you subscribe to this newsletter for book writing and publishing and marketing news, but I feel you also need to see and hear the power of AI. I believe that AI-created-and-performed songs can be a great tool in marketing books as well.

But also the songs I’m sharing in this newsletter also have messages. Today, the message is simple:

Tell the truth, don’t lie, confess
But never bore, never bore, never bore

Telling the truth is crucial to creating great books AND selling great books. You should make truth-telling a strong habit. It will make an incredible difference in your life, in your work, and in your success.

The Ancient Dance lyrics

Artists that care really care
Engage as always in an ancient dance
Write, record, and perform as they dare
Songs that come from God and chance

Bad actors reveal themselves through slop
Good actors reveal themselves from within
It’s time to perform the very best pop
And get the sought after win, win, win

It’s time to optimize that holy process
Of writing, performing, and more
Tell the truth, don’t lie, confess
But never bore, never bore, never bore

Artists that care really care
Engage as always in an ancient dance
Write, record, and perform as they dare
Songs that come from God and chance

Bad actors reveal themselves through slop
Good actors reveal themselves from within
It’s time to perform the very best pop
And get the sought after win, win, win

It’s time to optimize that holy process
Of writing, performing, and more
Tell the truth, don’t lie, confess
But never bore, never bore, never bore