<script data-pm-proxy="intercept"></script><?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Buffering Britain]]></title><description><![CDATA[A campaign to fix Britain's signal.]]></description><link>https://bufferingbritain1.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!CmDr!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7f304d9-5f2c-4e14-ba6a-cc6d5e98192b_1254x1254.png</url><title>Buffering Britain</title><link>https://bufferingbritain1.substack.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 01 Sep 2026 19:57:45 GMT</lastBuildDate><atom:link href="/__u/bufferingbritain1.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Buffering Britain]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[bufferingbritain1@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[bufferingbritain1@substack.com]]></itunes:email><itunes:name><![CDATA[Buffering Britain]]></itunes:name></itunes:owner><itunes:author><![CDATA[Buffering Britain]]></itunes:author><googleplay:owner><![CDATA[bufferingbritain1@substack.com]]></googleplay:owner><googleplay:email><![CDATA[bufferingbritain1@substack.com]]></googleplay:email><googleplay:author><![CDATA[Buffering Britain]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Mapping Britain’s failing mobile connectivity + our first event]]></title><description><![CDATA[Mobile connectivity is not an unsolved technical problem.]]></description><link>https://bufferingbritain1.substack.com/p/mapping-britains-failing-mobile-connectivity</link><guid isPermaLink="false">https://bufferingbritain1.substack.com/p/mapping-britains-failing-mobile-connectivity</guid><dc:creator><![CDATA[Buffering Britain]]></dc:creator><pubDate>Sun, 23 Aug 2026 15:02:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!vrSE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><span>Mobile connectivity is not an unsolved technical problem. 60 countries do it better than Britain - Kazakhstan and Peru included. They beat us because they take it seriously; they recognise that it matters and prioritise the infrastructure needed to deliver it.</span></p><p><span>Britain doesn&#8217;t do this. When was the last time you heard a government minister say that improving mobile connectivity was important, for example? Unless you monitor press releases issued by junior ministers, you won&#8217;t have done, even as we slump even further down international rankings, and it measurably drags on growth.</span></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bufferingbritain1.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><span>Part of the reason for this is because Ofcom, the regulator, claims that the problem doesn&#8217;t exist. According to them, 96% of the country has 4G coverage, and 80% of people have &#8220;good&#8221; connectivity.</span></p><p><span>Having spent years enduring dropped calls, emails that won&#8217;t sent, and buffering videos, we simply don&#8217;t think that&#8217;s correct.</span></p><p><span>That&#8217;s why we launched the </span><a href="https://apps.apple.com/gb/app/buffering-britain/id6766073703?platform=watch"><span>Buffering Britain app</span></a><span> last month &#8211; to crowdsource real-world signal speed data to hold decision-makers to account. But when </span><a href="https://www.thetimes.com/uk/technology-uk/article/positive-reception-for-app-to-banish-uks-phone-signal-blackspots-ggqd8qkzj"><span>The Times</span></a><span> covered the launch, Ofcom stood by their data.</span></p><p><span>Since then, thousands of you have downloaded the app, and run 26,000 signal tests (and counting!). The data shows that 1-in-5 struggle to make phone calls, and 2-in-5 struggle to download videos - hardly the rosy picture Ofcom presents, and a lot closer to people&#8217;s real-world experiences. </span><a href="https://www.dailymail.com/news/article-16072431/Overloaded-UK-mobile-network-poor-one-five-struggle-make-calls.html"><span>The Mail on Sunday</span></a><span> covered this today.</span></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!vrSE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!vrSE!, /__u/bufferingbritain1.substack.com/w_424, /__u/bufferingbritain1.substack.com/c_limit, /__u/bufferingbritain1.substack.com/f_webp, /__u/bufferingbritain1.substack.com/q_auto:good, /__u/bufferingbritain1.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png 424w, /__u/substackcdn.com/image/fetch/$s_!vrSE!, /__u/bufferingbritain1.substack.com/w_848, /__u/bufferingbritain1.substack.com/c_limit, /__u/bufferingbritain1.substack.com/f_webp, /__u/bufferingbritain1.substack.com/q_auto:good, /__u/bufferingbritain1.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png 848w, /__u/substackcdn.com/image/fetch/$s_!vrSE!, /__u/bufferingbritain1.substack.com/w_1272, /__u/bufferingbritain1.substack.com/c_limit, /__u/bufferingbritain1.substack.com/f_webp, /__u/bufferingbritain1.substack.com/q_auto:good, 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/__u/bufferingbritain1.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png 424w, /__u/substackcdn.com/image/fetch/$s_!vrSE!, /__u/bufferingbritain1.substack.com/w_848, /__u/bufferingbritain1.substack.com/c_limit, /__u/bufferingbritain1.substack.com/f_auto, /__u/bufferingbritain1.substack.com/q_auto:good, /__u/bufferingbritain1.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png 848w, /__u/substackcdn.com/image/fetch/$s_!vrSE!, /__u/bufferingbritain1.substack.com/w_1272, /__u/bufferingbritain1.substack.com/c_limit, /__u/bufferingbritain1.substack.com/f_auto, /__u/bufferingbritain1.substack.com/q_auto:good, /__u/bufferingbritain1.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png 1272w, /__u/substackcdn.com/image/fetch/$s_!vrSE!, /__u/bufferingbritain1.substack.com/w_1456, /__u/bufferingbritain1.substack.com/c_limit, /__u/bufferingbritain1.substack.com/f_auto, /__u/bufferingbritain1.substack.com/q_auto:good, /__u/bufferingbritain1.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F90a3013b-57df-4ecd-b16f-5c11ea8d85f0_1224x1430.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><span>You can see the data in granular and interactive detail in the app, and on our (refreshed!) </span><a href="https://bufferingbritain.com"><span>website</span></a><span>.</span></p><p><span>Please continue to run tests on the app - we&#8217;re building an evidence base to challenge Ofcom&#8217;s naively optimistic figures, and pushing mobile connectivity up the political agenda! And an Android app is coming soon.</span></p><p><span>Poor mobile connectivity is a nationwide problem, but it is particularly acute in London, which has the worst connectivity in any major European city. That&#8217;s why we&#8217;re holding our first </span><a href="https://luma.com/lfg-qegm"><span>event</span></a><span> there on Saturday 19 September.</span></p><p><span>A collaboration between Buffering Britain, Looking for Growth, and Chicken Rush, we&#8217;ll be holding a giant game of hide and seek across central London, where players will try to find a &#8216;chicken&#8217; using a series of clues. At the same time, you&#8217;ll be tracking mobile connectivity - or lack thereof - around some of Britain&#8217;s most iconic attractions.</span></p><p><span>We hope to see you there!</span></p><p><span>Lastly, for those of you keen to understand more about the nature of the problem, we&#8217;d encourage you to read the </span><a href="https://www.ft.com/content/db17cde4-eb38-4bac-9413-a3e8ea3a6630?syn-25a6b1a6=1"><span>Financial Times&#8217;</span></a><span> excellent long read on the state of Britain&#8217;s failing mobile connectivity, which we contributed to.</span></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bufferingbritain1.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[What bad signal costs Britain]]></title><description><![CDATA[An attempt to price Britain's mobile network congestion. And why it is almost certainly an undercount.]]></description><link>https://bufferingbritain1.substack.com/p/what-bad-signal-costs-britain</link><guid isPermaLink="false">https://bufferingbritain1.substack.com/p/what-bad-signal-costs-britain</guid><dc:creator><![CDATA[Buffering Britain]]></dc:creator><pubDate>Fri, 22 May 2026 09:58:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CmDr!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7f304d9-5f2c-4e14-ba6a-cc6d5e98192b_1254x1254.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Since Buffering Britain launched on Sunday, we&#8217;ve already written in the <a href="https://spectator.com/article/why-britains-mobile-download-speeds-are-worse-than-perus/">Spectator</a>, spoken to <a href="https://x.com/BufferingBrit/status/2056258973418799548?s=20">GB News</a>, and had our <a href="https://x.com/BufferingBrit/status/2055983503179743653?s=20">launch video</a> viewed more than 300,000 times.</p><p>We&#8217;ve also been inundated with supportive messages from people who, like us, experience the impact of poor phone signal every day. The audience we&#8217;ve gained so quickly demonstrates how much of a problem this is.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bufferingbritain1.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><strong>But how much is it costing?</strong></p><p>Together with the Centre for British Progress, we&#8217;ve had a serious go at the number (<a href="https://bufferingbritain.com/research/mobile-congestion/">full report here</a>). Their conservative estimate is that Britain&#8217;s mobile network congestion is destroying &#163;490-785 million of consumer welfare every year (in plain English, what people would pay to have a signal that actually worked). London alone - with just 13 per cent of the country&#8217;s mobile users - accounts for &#163;150-260 million of it. That works out at around &#163;27 a year for every Londoner, against roughly &#163;10 a year for every mobile user in the rest of the country. A small but recurring tax on every smartphone in Britain, paid back to no one.</p><p><strong>Here&#8217;s how we worked it out.</strong></p><p>The hard question is what bad signal is worth, i.e. what people would pay to have it fixed. You cannot get that from market data, because no operator in Britain sells you &#8220;the version of your contract where the signal actually works at 6pm.&#8221; So the model borrows willingness-to-pay estimates from a large European study in which more than five thousand respondents made trade-offs between internet packages at different speeds, latencies, and prices. Those choices reveal how much a unit of speed is worth to a user (what economists call a discrete choice experiment), and what the rest of us call asking people what they would actually pay.</p><p>Those valuations are then applied to UK congestion data from Opensignal, which measures real-world network speeds throughout the day. The numbers are stark. In London, mobile speeds at 5pm are less than half what they are at 3am. That gap - between what the infrastructure could do and what it actually does at the moment you most need it - is what the model prices.</p><p>Then, we made two adjustments. The first was income. The original survey was Polish, so the model scales willingness-to-pay up to UK incomes (a smaller difference than it used to be), with London getting an additional uplift. The second is honesty: people in surveys tend to overstate what they would actually pay in real life, so the model applies a 30-50 per cent discount, consistent with the academic literature on this bias. That&#8217;s where the range comes from.</p><p>The London piece is the most rigorous part of it. Opensignal publishes hour-by-hour speed data for the capital, so the peak-hour congestion being priced is measured, not assumed. The rest-of-UK figure rests on a careful extrapolation, because no equivalent hour-by-hour series exists for any other city. We assume congestion outside London is milder than inside it.</p><p><strong>These figures are a floor</strong></p><p>The numbers capture only the welfare cost of slower speeds. Worse latency during peak hours (e.g. the lag that makes a video call unusable) is modelled separately and flagged as illustrative, because the UK data needed to calibrate it properly does not yet exist. The figure also excludes business users, the million-odd daily inbound commuters into London, and reliability - the dropped calls and timeouts that never show up in a speed average. Each of these is its own meaningful number that&#8217;s very difficult to calculate with the data available. So treat &#163;785 million as an underestimate.</p><p>With a different, broader methodology, a separate <a href="https://www.vodafone.co.uk/newscentre/press-release/improved-mobile-connectivity-unlock-49000-new-businesses-and-add-6-6bn-annually-to-the-uk-economy/">report</a> by WPI Strategy for VodafoneThree arrives at a much larger number: it estimates that fixing Britain&#8217;s signal would add &#163;6.6 billion a year to the economy after a decade, by unlocking the 49,000 businesses that, on their modelling, never come into existence because would-be founders cannot rely on the network. The Centre for British Progress prices the welfare we are losing now. VodafoneThree prices the growth we are foregoing.</p><p>For a government supposedly focused on delivering economic growth, refusing to build mobile infrastructure is costing up to &#163;785 million a year in direct losses, and billions more in growth that never arrives.</p><p>Britain has chosen this. We&#8217;re here to make it choose otherwise.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bufferingbritain1.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>