<script data-pm-proxy="intercept"></script><?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Chestnut Mare]]></title><description><![CDATA[🐴🎀 Horse girl nostalgia, pop culture & whimsy]]></description><link>https://bychestnutmare.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!z2Ln!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6161c1f-653a-40e5-9bd5-4ade80054421_1080x1080.png</url><title>Chestnut Mare</title><link>https://bychestnutmare.substack.com</link></image><generator>Substack</generator><lastBuildDate>Wed, 02 Sep 2026 03:35:37 GMT</lastBuildDate><atom:link href="/__u/bychestnutmare.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Chestnut Mare]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[bychestnutmare@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[bychestnutmare@substack.com]]></itunes:email><itunes:name><![CDATA[Chestnut Mare]]></itunes:name></itunes:owner><itunes:author><![CDATA[Chestnut Mare]]></itunes:author><googleplay:owner><![CDATA[bychestnutmare@substack.com]]></googleplay:owner><googleplay:email><![CDATA[bychestnutmare@substack.com]]></googleplay:email><googleplay:author><![CDATA[Chestnut Mare]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[9 riding vacations for $5K or less ]]></title><description><![CDATA[&#128992; Plus: The fashion book horse girls will love, Beth Dutton is back and more.]]></description><link>https://bychestnutmare.substack.com/p/9-riding-vacations-for-5k-or-less</link><guid isPermaLink="false">https://bychestnutmare.substack.com/p/9-riding-vacations-for-5k-or-less</guid><dc:creator><![CDATA[Chestnut Mare]]></dc:creator><pubDate>Tue, 12 May 2026 17:29:48 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/8ebf8a29-3a59-458f-bdc2-69dda62a2dca_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In this issue:</strong></p><blockquote><ul><li><p>Summer horseback adventures for $5,000 USD or less (including flights)</p></li><li><p>A perfect gift for the fashionable horse girl in your life</p></li><li><p>Two TV icons are back for Season 2 </p></li></ul></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">9 spectacular spots to ride this summer</h1><div><hr></div><p>As a thirty-something lapsed horse girl, one of the main ways I&#8217;ve spent time in the saddle in the past few years is by riding on vacation.</p><p>When I was lucky enough to visit <a href="https://ranchlands.com/?srsltid=AfmBOoot4ZcwzmwoR4AjIGeMtq8OBZXHUcG9t9hg44_FR7xOYK4U6vhr">Ranchland&#8217;s Zapata Ranch</a> at the end of 2024, I attended alone and hadn&#8217;t ridden consistently for more than a decade. I really didn&#8217;t know what to expect. </p><p>Of course, it was pure magic. I found the experience to be profoundly empowering and it was one of my key inspirations for starting <a href="https://www.instagram.com/chestnut___mare/">Chestnut Mare</a>. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!J5pO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95e42096-632c-4b52-a151-fe756b1f75e1_3079x4094.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!J5pO!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95e42096-632c-4b52-a151-fe756b1f75e1_3079x4094.jpeg 424w, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95e42096-632c-4b52-a151-fe756b1f75e1_3079x4094.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!J5pO!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F95e42096-632c-4b52-a151-fe756b1f75e1_3079x4094.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" 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class="image-caption">Adventuring with Ranchlands and my best boy, Franklin</figcaption></figure></div><p>I felt so lucky to rediscover my love of riding in such a safe, supportive environment and I&#8217;d love to make it easier for anyone to have the same experience. </p><p>These types of trips are unfortunately not accessible to everyone and can be seriously expensive. Here, I&#8217;ve gathered a list of riding vacations all over the world that will cost $5,000 or less to fly from the West Coast of the US. </p><p><em>Before we jump into it, a note of clarification:</em></p><ul><li><p><em>These are not affiliate links and I&#8217;m not in partnership with any of the companies</em></p></li><li><p><em>Unless noted, I haven&#8217;t been on any of these trips and this list is based purely on research</em></p></li><li><p><em>Prices are in USD, vary by both season and location and don&#8217;t include tip </em></p></li><li><p><em>All ability levels are generally welcome, but always double check with the provider </em></p></li></ul><p style="text-align: center;"><strong>Have so much fun and tell me all about it when you get back! </strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h3>British Columbia, Canada</h3><h4><a href="https://www.coppercayuseoutfitters.ca/horseriding-tours-pricing">Copper Cayuse Outfitter</a></h4><p>A premier BC backcountry outfitter offering eco-conscious expeditions through the rugged wilderness near Pemberton. As a Vancouver girl, this stunning location is high on my wish list for a summer horseback adventure and they have some fantastic early-season discounts currently live. </p><ul><li><p><strong>Riding package</strong>: ~$925 &#8211; $1,910 USD all-inclusive for multi-day expeditions (2&#8211;4 days)</p></li><li><p><strong>Flights (West Coast &#8594; Vancouver)</strong>: ~$150 &#8211; $370 USD (requires a 2.5-hour drive from Vancouver or 30 mins from Whistler)</p></li></ul><blockquote><p><strong>All-in estimate</strong>: ~$1,100 &#8211; $2,300 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DTrWpGtEWPP&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DTrWpGtEWPP.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Tuscany, Italy</h3><h4><a href="https://www.cornacchino.it/en/horse-riding/courses/ranch-week/">Il Cornaccino</a></h4><p>An eco-sustainable organic farm in Tuscany specialising in horse trekking and natural horsemanship across the Natural Reserve of Mount Penna.</p><ul><li><p><strong>Riding package</strong>: ~$1,000 &#8211; $1,200 USD all-inclusive for an 8-day holiday </p></li><li><p><strong>Flights (West Coast &#8594; Rome)</strong>: ~$900 &#8211; $1,400 USD (requires a 2.5-hour transfer from Fiumicino or Ciampino airports)</p></li></ul><blockquote><p><strong>All-in estimate</strong>: ~$1,900 &#8211; $2,100 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;CyvGrw3s7Sd&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-CyvGrw3s7Sd.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Wyoming, USA</h3><h4><a href="https://ranchlands.com/pages/events">Ranchlands</a></h4><p>I spent a week at Ranchland&#8217;s Zapata Ranch location (now sadly closed) at the end of 2024 and had a magnificent time. In Paintrock Canyon, guests have an immersive 80,000-acre glamping adventure in the Bighorn Mountains, staying in private safari-style tents.</p><ul><li><p><strong>Riding Package:</strong> $4,150 USD for a 5-night/6-day all-inclusive stay</p></li><li><p><strong>Flights (West Coast &#8594; Sheridan, Casper, or Cody):</strong> ~$450 - $850 USD</p></li></ul><blockquote><p><strong>All-in estimate:</strong> $4,600 - $5,000 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DYN0SyxExkf&quot;,&quot;title&quot;:&quot;Ranchlands on Instagram: \&quot;Don't forget it's the year of the hor&#8230;&quot;,&quot;author_name&quot;:&quot;@ranchlands&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DYN0SyxExkf.jpg&quot;,&quot;like_count&quot;:310,&quot;comment_count&quot;:3,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DYN0SyxExkf.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h3>Montana, USA</h3><h4><a href="https://www.bearcreekguestranch.com/horseback-vacations">Bear Creek Guest Ranch</a></h4><p>For over 40 years, this family-owned operation has provided intimate, small-group horseback adventures through Montana&#8217;s most stunning landscapes, including the rugged mountain trails and wide-open plains of Glacier Country and the Blackfeet Reservation.</p><ul><li><p><strong>Riding package:</strong> ~$3,795 USD all-inclusive for 5 days</p></li><li><p><strong>Flights (West Coast &#8594; Billings or Bozeman):</strong> ~$400 - $800 USD</p></li></ul><blockquote><p><strong>All-in estimate: </strong>~$4,200 - $4,600 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DPMxmlKEhqW&quot;,&quot;title&quot;:&quot;The Beck Family on Instagram: \&quot;Fall is our favourite time of ye&#8230;&quot;,&quot;author_name&quot;:&quot;@bearcreekguestranch&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DPMxmlKEhqW.jpg&quot;,&quot;like_count&quot;:58,&quot;comment_count&quot;:6,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DPMxmlKEhqW.jpg&quot;,&quot;follower_count&quot;:380,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Marsella, Colombia</h3><h4><a href="https://ranchosaman.com/9-day-eje-cafetero-explorer-trail">Rancho Saman</a></h4><p>A world-class expedition through the heart of Colombia&#8217;s Coffee Triangle, riding across high Andean ridges, cloud forests, and colonial towns.</p><ul><li><p><strong>Riding Package:</strong> $3,420 USD for the 9-day &#8220;Eje Cafetero Explorer Trail&#8221; (all-inclusive). Shorter 3-day and 8-day options are also available.</p></li><li><p><strong>Flights (West Coast &#8594; Pereira):</strong> ~$500 - $900 USD</p></li></ul><blockquote><p><strong>All-in estimate:</strong> ~$3,920 - $4,320 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DSzhn0MDuzw&quot;,&quot;title&quot;:&quot;Rancho Saman on Instagram: \&quot;Horse riding holidays curated to gi&#8230;&quot;,&quot;author_name&quot;:&quot;@rs_horsebackadventures&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DSzhn0MDuzw.jpg&quot;,&quot;like_count&quot;:48,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DSzhn0MDuzw.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Colorado, USA</h3><h4><a href="https://majesticduderanch.com/lodging/rates-info/">Majestic Dude Ranch</a></h4><p>Located near Mesa Verde National Park, this all-inclusive adventure ranch offers non-stop activities from horseback riding and mountain biking to whitewater rafting.  You can ride as much or as little as you want, and all ability levels are welcome. </p><ul><li><p><strong>Riding Package:</strong> $3,725 USD for a 6-night/7-day all-inclusive stay (Saturday to Friday) for the 2026 summer season</p></li><li><p><strong>Flights (West Coast &#8594; Durango or Cortez):</strong> ~$400 - $850 USD</p></li></ul><blockquote><p><strong>All-in estimate:</strong> ~$4,125 - $4,575 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;CvG3UhoOxMq&quot;,&quot;title&quot;:&quot;Majestic Dude Ranch on Instagram: \&quot;Want incredible views but do&#8230;&quot;,&quot;author_name&quot;:&quot;@majesticduderanch&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-CvG3UhoOxMq.jpg&quot;,&quot;like_count&quot;:65,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-CvG3UhoOxMq.jpg&quot;,&quot;follower_count&quot;:3563,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Marquard, South Africa</h3><h4><a href="https://drive.google.com/file/d/1HpkIoBQDcHo84WnyRRcXtBuorRojkPq9/view">Sparta Horseback Safari</a></h4><p>A luxury, <a href="https://www.instagram.com/reels/DWE7WFYAsBc/">predator-free</a> experience based at the historic Rietfontein Manor House, where guests ride among giraffe and zebra, herd cattle, and can even try their hand at polo.</p><ul><li><p><strong>Riding Package:</strong> $3,500 USD for a 10-day fully-hosted safari (approx. $350/night all-inclusive)</p></li><li><p><strong>Flights (West Coast &#8594; Johannesburg):</strong> ~$900 - $1,300</p></li></ul><blockquote><p><strong>All-in estimate:</strong> ~$4,400 - $4,800</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DWG6i9FjB8K&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DWG6i9FjB8K.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Green Lake, British Columbia</h3><h4><a href="https://www.flyingu.com/rates">The Flying U-Ranch</a></h4><p>Nestled on the shores of Green Lake, Canada's oldest guest ranch offers an authentic Western experience where over 100 horses roam free and guests can explore 60,000 acres of untamed trails at their own pace.</p><ul><li><p><strong>Riding Package:</strong> $1,530 &#8211; $2,310 USD for a 7-night stay (based on 2026 rates of $299 &#8211; $452 CAD)</p></li><li><p><strong>Flights (West Coasts &#8594; Kamloops or Williams Lake):</strong> ~$450 &#8211; $850 USD</p></li></ul><blockquote><p><strong>All-in estimate:</strong> ~$1,980 &#8211; $3,160 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DAdxA_cvOTj&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DAdxA_cvOTj.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h3>Wyoming, USA</h3><h4><a href="https://eatonsranch.com/reservations/">Eaton&#8217;s Ranch</a></h4><p>One of, if not the oldest dude ranch in the United States, providing a traditional Western experience with 7,000 acres of open riding country in the Bighorn Mountains. </p><ul><li><p><strong>Riding package</strong>: ~$2,485 &#8211; $3,080 USD all-inclusive for a full week (based on nightly <strong><a href="https://eatonsranch.com/reservations/">Adult Rates</a></strong> of $355&#8211;$440)</p></li><li><p><strong>Flights (West Coast &#8594; Sheridan, Billings, Casper or Gilette)</strong>: ~$350 &#8211; $650 USD (Sheridan is 20 minutes away with free transfers)</p></li></ul><blockquote><p><strong>All-in estimate</strong>: ~$2,835 &#8211; $3,730 USD</p></blockquote><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;B24M4iMAt-5&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-B24M4iMAt-5.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">Pointless poll </h1><p style="text-align: center;"><em>Silly questions of absolutely no consequence. </em></p><div><hr></div><div class="poll-embed" data-attrs="{&quot;id&quot;:510358}" data-component-name="PollToDOM"></div><div><hr></div><h1 style="text-align: center;">You Dress Like A Horse Girl</h1><p style="text-align: center;"><em>A fashion interlude.</em></p><div><hr></div><p>A new book, <a href="https://www.amazon.com/Ralph-Lauren-Complete-Collections-Catwalk/dp/0300290284/ref=sr_1_1?crid=1UBL8FPRF2DVD&amp;dib=eyJ2IjoiMSJ9.pB8rpo7FXwWGp6tU6TgRaiuJQ0V6y5eZHxqQZqTITVtx_e7B4dX11dm_-MbgeNQKMFsKracWZy_ta7qRVNV3aGnusDLERMyNIikKtT_X5ifFoSat7YAnYuGTxgFb4wp0r_Ai9FijrQmmYgLBc9vfdXCBB-EZRfVhgmRno7d2jMME5EPoxEGF_VS6c0SkgYC7DqWqE_9d_mIU_pgHIf_hj0x5yBW5Eq6PxcnQtm0eIN4.8SCHMCyT9rSs1PS8FMJrJmgtcqZ6HtSpFviKXq3jeqE&amp;dib_tag=se&amp;keywords=ralph+lauren+catwalk&amp;qid=1778543807&amp;sprefix=ralph+lauren+catwalk%2Caps%2C198&amp;sr=8-1">Ralph Lauren: Catwalk</a>, came out this week, tracing the designer&#8217;s 60-year career &#8212; the longest run of any creative director in fashion history.</p><p>For anyone who loves the equestrian aesthetic, the archive is a fantastic reference for how Lauren blended Western and English riding styles into his signature look. It features over 1,300 runway images from his first womenswear collection in 1972 all the way through to Fall 2025.</p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DYFCzqXgJKU&quot;,&quot;title&quot;:&quot;HIGHSNOBIETY on Instagram: \&quot;@ralphlauren built an entire univer&#8230;&quot;,&quot;author_name&quot;:&quot;@highsnobiety&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DYFCzqXgJKU.jpg&quot;,&quot;like_count&quot;:6812,&quot;comment_count&quot;:33,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DYFCzqXgJKU.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><h1 style="text-align: center;">The Week Ahead</h1><p style="text-align: center;"><em>TV is about to get really good.</em></p><div><hr></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DXo6wxfDbds&quot;,&quot;title&quot;:&quot;Dutton Ranch on Instagram: \&quot;Rip Wheeler and Beth Dutton are BAC&#8230;&quot;,&quot;author_name&quot;:&quot;@duttonranch&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DXo6wxfDbds.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DXo6wxfDbds.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DYNhv7dje0N&quot;,&quot;title&quot;:&quot;Disney+ UK on Instagram: \&quot;A little something for the Rivals fan&#8230;&quot;,&quot;author_name&quot;:&quot;@disneyplusuk&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DYNhv7dje0N.jpg&quot;,&quot;like_count&quot;:2544,&quot;comment_count&quot;:49,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DYNhv7dje0N.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe free for more adventures, stories and unmissable horse girl moments. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p style="text-align: center;"><em>Thank you for being a part of the Chestnut Mare community. Feedback, thoughts, ideas, confessions and anything on your mind is forever welcome. </em></p><p style="text-align: center;"><em>Jen </em></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:408297010,&quot;userName&quot;:&quot;Chestnut Mare&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[How Longines became the clock of equestrian sport]]></title><description><![CDATA[&#128992; Plus: You need to see this high-fashion heel shaped like a horse leg.]]></description><link>https://bychestnutmare.substack.com/p/how-longines-became-the-clock-of</link><guid isPermaLink="false">https://bychestnutmare.substack.com/p/how-longines-became-the-clock-of</guid><dc:creator><![CDATA[Chestnut Mare]]></dc:creator><pubDate>Tue, 05 May 2026 18:19:27 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/0717b3c6-0c9d-41f1-a10e-70113dc6d48a_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In this issue:</strong></p><blockquote><ul><li><p>Why Longines is trusted with the sport&#8217;s smallest margins</p></li><li><p>Marc Jacobs designed a heel that looks just like a horse leg</p></li><li><p>Only one 2026 Kentucky Derby horse wasn&#8217;t related to Secretariat</p></li></ul></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">From pocket watches to the Kentucky Derby</h1><div><hr></div><p><a href="https://www.longines.com/en-se/universe/museum?srsltid=AfmBOorlaizYFK1vWaHMVJU5DmtQvjSZTFmqJO_tlQX_YoDyZ7UiDxNh">Founded</a> by Auguste Agassiz in 1832, <a href="https://www.instagram.com/longines/">Longines</a>&#8217; identity has been deeply intertwined with the equestrian world for almost two centuries.</p><p>It&#8217;s a relationship that <a href="https://www.longines.com/en-in/universe/sports/equestrian-sports">predates</a> almost all other sports partnerships.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!JwiO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F76675078-754d-47bd-a297-0dee34907a1f_2080x1580.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!JwiO!, /__u/bychestnutmare.substack.com/w_424, 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xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Image credit: Longines Media Center </figcaption></figure></div><h4><strong>Before modern watches was the pursuit of extreme accuracy.</strong></h4><p>Following their first <a href="https://firstclasse.com.my/pieces/longines-equestrian-pocket-watch-limited-edition/">equestrian-motif</a> watch in <a href="https://www.longines.com/en-ca/universe/sports/equestrian-sports">1869</a>, Longines built the tools that made modern competitive riding possible. Their first innovation was in <a href="https://www.thegentlemansjournal.com/article/longines-long-history-horse-racing/">horse racing</a>.</p><p>Timing a race was historically a clunky, imprecise process, until the 20H was introduced in <a href="https://www.townandcountrymag.com/leisure/sporting/a60636045/longines-kentucky-derby-history/">1878</a>. </p><p>It was a revolutionary - allowing a user to start, stop, and reset a dedicated timer hand just by pressing the winding knob. With the ability to easily measure time to the nearest second, the 20H quickly became the world&#8217;s first stopwatch for the masses.  </p><p>The Calibre 19.73 followed in 1890 and improved precision even more, measuring intervals of 1/100th of a second and accurately recording split times. </p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;ee34f2eb-ba45-4584-856f-1300fbae214c&quot;,&quot;duration&quot;:null}"></div><p><em>Video credit: @<a href="https://www.instagram.com/p/DW1ilVIFmCh/">sloanandcomedia</a> (video used with written permission) </em></p><p>In 1912, they innovated again - this time in the world of <a href="https://www.longines.com/universe/sports/equestrian-sports">show jumping.</a> They debuted a revolutionary "broken wire" system that automatically triggered the timer as the horse crossed the line, removing human error from the results and replacing manual stopwatches.</p><p>As the sport of equestrianism in popularity - boosted by the <a href="https://en.wikipedia.org/wiki/Participation_of_women_in_the_Olympics">1952 Olympics</a>, which finally allowed women to compete in equestrianism - the pressure for pinpoint precision continued to skyrocket. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><h4><strong>Major technical innovations drove their dominance. </strong></h4><p>Longines stepped up again in 1954 with the &#8220;<a href="https://www.townandcountrymag.com/leisure/sporting/a60636045/longines-kentucky-derby-history/">Chronocin&#233;gines</a>,&#8221; a high-speed photo-finish system that snapped 100 photos per second to settle those nail-biting finishes. </p><p>Just two years later, they&#8217;d created a <a href="https://www.thegentlemansjournal.com/article/longines-long-history-horse-racing/">permanent recording process</a> that could instantly print out a physical film strip of the finish line. This gave judges a physical, time-stamped &#8220;photo finish&#8221; to prove exactly who won even the closest races.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!3Zra!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9843c63-0698-493b-8136-adfabbb4ee30_960x636.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!3Zra!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9843c63-0698-493b-8136-adfabbb4ee30_960x636.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!3Zra!, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9843c63-0698-493b-8136-adfabbb4ee30_960x636.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!3Zra!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9843c63-0698-493b-8136-adfabbb4ee30_960x636.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" 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class="image-caption">Image source: Wikimedia Commons</figcaption></figure></div><p>When the &#8216;80s rolled around, Longines significantly expanded its role in global sports, most notably becoming the Official Timekeeper for <a href="https://www.firstclasswatches.co.uk/blog/2020/05/the-history-of-longines-watches/?srsltid=AfmBOoq5B1TN3s-nCWaftrxnxvlkjyOD82C_fWI9V1PYihDC1pwhNPLn">Formula 1 between 1982 and 1992</a> and for gymnastics starting in 1985.</p><p>Their innovations and breadth of influence laid the groundwork for the massive strategic alliances we see today, where they serve as the Official Partner for the equestrian world&#8217;s ultimate governing bodies, like the <a href="https://en.wikipedia.org/wiki/International_Federation_for_Equestrian_Sports">FEI</a> and <a href="https://en.wikipedia.org/wiki/International_Federation_of_Horseracing_Authorities">IFHA</a>.</p><p>In modern equestrian sports, their technology remains the gold standard for almost every major championship, with Longines as the official timekeeper and watch of the <a href="https://mediacenter.longines.com/152nd-kentucky-derby/">Kentucky Derby</a>, <a href="https://www.longines.com/en-gb/landing-page/royal-ascot?srsltid=AfmBOoqXcobmvDMFY6HqnsqgJ6LuORZ4WsOlL0mtYIBTV6FtCa7wXUWm">Royal Ascot</a>, the <a href="https://breederscup.com/news/2024/longines-returns-as-official-partner-of-breeders-cup-world-championships">Breeders&#8217; Cup</a> and more.</p><h4><strong>Even Amelia Earhart and Albert Einstein relied on them.</strong></h4><p>Longines&#8217; reputation for precision made it the choice for history&#8217;s greatest pioneers. <a href="https://expertswatches.com/pages/the-amelia-earhart-watch?srsltid=AfmBOopZ6AQvR-SzmSgzG3AvEaDjylfoLUwiyVhAJvzL-0aR1Qyy-wQz">Amelia Earhart</a> relied on Longines chronographs for her 1928 Atlantic crossing and her 1932 solo flight, and <a href="https://en.wikipedia.org/wiki/Longines">Albert Einstein</a> owned a gold Longines wristwatch.</p><p>Einstein&#8217;s watch sold at auction in 2008 for $596,000 USD, making it the most expensive piece the brand has ever sold.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!UG9h!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5de975d-e371-4db3-a137-a8e5b410d604_960x1234.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!UG9h!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5de975d-e371-4db3-a137-a8e5b410d604_960x1234.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!UG9h!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5de975d-e371-4db3-a137-a8e5b410d604_960x1234.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!UG9h!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5de975d-e371-4db3-a137-a8e5b410d604_960x1234.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!UG9h!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5de975d-e371-4db3-a137-a8e5b410d604_960x1234.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!UG9h!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5de975d-e371-4db3-a137-a8e5b410d604_960x1234.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h4><strong>Longines holds the oldest registered logo in history.</strong></h4><p>Interestingly, the brand holds the title for the <a href="https://en.wikipedia.org/wiki/Longines">oldest unchanged active trademark</a> registered with the World Intellectual Property Organization. </p><p>The winged hourglass was first used in 1867 and officially registered in 1889. </p><p>While other brands have older roots, Longines is uniquely credited with never having altered its original trademarked logo in over 130 years.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">Pointless poll </h1><p style="text-align: center;"><em>Silly questions of absolutely no consequence. </em></p><div><hr></div><div class="poll-embed" data-attrs="{&quot;id&quot;:494572}" data-component-name="PollToDOM"></div><div><hr></div><h1 style="text-align: center;">You Dress Like A Horse Girl</h1><p style="text-align: center;"><em>A fashion interlude.</em></p><div><hr></div><p>In the Louis Vuitton Spring/ Summer 2011 collection, Marc Jacobs designed a shoe that looks exactly like a horse&#8217;s leg. </p><p>The design was precise and apparently <a href="https://www.instagram.com/p/DXPJ8S6CqaN/">anatomically correct</a>, including the hock joint, metatarsus, sesamoid joints and ending with an actual hoof. </p><p>Would you wear these?</p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/milldealss/status/1658859501817155585&quot;,&quot;full_text&quot;:&quot;Sourced these Louis Vuitton by Marc Jacobs s/s 2011 horse leg heels &#128014; &quot;,&quot;username&quot;:&quot;milldealss&quot;,&quot;name&quot;:&quot;millie&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/2000656174681628673/jjrlhX5K_normal.jpg&quot;,&quot;date&quot;:&quot;2023-05-17T15:38:20.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/FwVz66DXgAAQZgF.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/Y3GpkQr9aX&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/FwVz66CWAAAJtv7.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/Y3GpkQr9aX&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/FwVz66LXsAAJUEH.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/Y3GpkQr9aX&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:4,&quot;retweet_count&quot;:99,&quot;like_count&quot;:1068,&quot;impression_count&quot;:89402,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;video_preview_media_key&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><div><hr></div><h1 style="text-align: center;">The Weekly Haul</h1><p style="text-align: center;"><em>Fascinating posts you might&#8217;ve missed.</em></p><div><hr></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DXzkERJCR04&quot;,&quot;title&quot;:&quot;SportsBall on Instagram: \&quot;21 of 22 horses in the 2026 Kentucky &#8230;&quot;,&quot;author_name&quot;:&quot;@_sportsball&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DXzkERJCR04.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DXzkERJCR04.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DVPEhy-ApcA&quot;,&quot;title&quot;:&quot;Docs to Watch on Instagram: \&quot;So this is my favourite documentar&#8230;&quot;,&quot;author_name&quot;:&quot;@docstowatch&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DVPEhy-ApcA.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DVPEhy-ApcA.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe free for more stories you might have missed. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p style="text-align: center;"><em>Thank you for being a part of the Chestnut Mare community. Feedback, thoughts, ideas, confessions and anything on your mind is forever welcome. </em></p><p style="text-align: center;"><em>Jen </em></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:408297010,&quot;userName&quot;:&quot;Chestnut Mare&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[The little-known story of Ariat]]></title><description><![CDATA[Plus: Barbour just upgraded their country uniform for Spring]]></description><link>https://bychestnutmare.substack.com/p/the-little-known-story-of-ariat</link><guid isPermaLink="false">https://bychestnutmare.substack.com/p/the-little-known-story-of-ariat</guid><dc:creator><![CDATA[Chestnut Mare]]></dc:creator><pubDate>Fri, 24 Apr 2026 17:41:46 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5c3567ac-aa23-488a-b54d-ae3e708d9c18_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p style="text-align: center;"><em>Welcome to the <strong>170</strong> of you who have joined Chestnut Mare since our first newsletter. It&#8217;s great to have you.</em></p><p><strong>In this issue:</strong></p><blockquote><ul><li><p><strong>How Ariat reinvented riding boots</strong></p></li><li><p><strong>Barbour&#8217;s fresh new design  </strong></p></li><li><p><strong>The earliest surviving recordings of the Spanish Riding School</strong></p></li></ul></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">From two boot styles to the world&#8217;s largest equestrian brand</h1><div><hr></div><h4><strong>The founders&#8217; professional roots were in consulting, not fashion.</strong></h4><p>Ariat started in 1993 with two Stanford Business School graduates, Beth Cross and Pam Parker.</p><p>Cross, who served as Ariat&#8217;s CEO for more than 30 years, grew up on a horse farm in Pennsylvania and once <a href="https://westernhorseman.com/">said</a>: &#8220;From the time I was a little girl, I just loved horses.&#8221;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!9rM_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd5fb72f9-6e73-41fa-9e2f-83ea2dea88a4_2000x1333.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!9rM_!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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class="image-caption"><em>Co-founder and CEO of 30+ years, Beth Cross (image used with written permission)</em></figcaption></figure></div><p>While working at <a href="https://en.wikipedia.org/wiki/Ariat">Bain &amp; Company</a>, Cross and Parker began consulting on a project for Reebok. They were tasked identifying sports where footwear hadn&#8217;t yet been updated with <a href="https://westernhorseman.com/">performance technology</a>, and they quickly spotted a gap in the equestrian market.</p><p>They noticed that riding boots were unchanged for decades, and missing the features you&#8217;d expect in athletic footwear.</p><p>Their view was simple: riders were athletes, and their equipment should reflect that.</p><h4><strong>Reebok turned them down first.</strong></h4><p>They pulled together research from their Bain project and formally proposed a line of riding boots to <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">Reebok</a>, designed with athletic shoe technology such as cushioning, stability, and shock absorption.</p><p>Reebok ultimately declined, but in an interesting twist, <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">Angel Martinez</a> &#8212; the then Executive VP of Reebok &#8212; personally saw potential in their vision. He eventually became one of Ariat&#8217;s first investors and a key mentor to Beth Cross.</p><p>Despite the setback, Beth and Pam remained convinced. They initially went part-time at Bain while writing the business plan, before taking Ariat full-time in 1992.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><h4><strong>It was built like a tech start-up, not a boot company.</strong></h4><p>When Beth Cross and Pam Parker left Bain &amp; Company, they treated the riding boot like a piece of hardware that needed a total system <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">upgrade</a>.</p><p>Speaking to <a href="https://westernhorseman.com/">Western Horseman</a>, Cross said: &#8220;Riding is a very technical sport. There are very specific performance requirements for your footwear, both on and off the horse.&#8221;</p><p>Recognising the strain riding places on the ball of the foot, Ariat introduced a Y-shaped carbon fibre shank in the forefoot to improve stability and help relieve pressure during long periods in the saddle.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!WTv_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf0827bf-b395-42ee-bfe9-9dcb248b0011_1500x1000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!WTv_!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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class="image-caption"><em>Ariat&#8217;s comfy but classic riding boots revolutionised the industry (image used with written permission)</em></figcaption></figure></div><p>They also added a layered <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">cushioning</a> system to increase durability, and moved away from traditional leather outsoles (which wear down as fibres flex and absorb pollutants). Instead, rubber outsoles were introduced that were better suited to the mud, moisture, and demanding conditions of farm and ranch work.</p><p>When Ariat officially shipped its first products in 1993, they focused on perfecting just <a href="https://en.wikipedia.org/wiki/Ariat">two styles</a> built around athletic technology.</p><h4><strong>The original boot designs came as a surprise. </strong></h4><p>According to <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">Cross</a>, it was originally a &#8220;tough sell&#8221; and reactions were mixed.</p><p>While the technology inside the boot performed as they hoped, for many traditional riders, their first prototypes were more akin to cycling or running shoes than the familiar boot silhouette.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!Ftz6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0ef731f-f7fa-44ec-8ac8-412fb29b6c14_1000x1250.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!Ftz6!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0ef731f-f7fa-44ec-8ac8-412fb29b6c14_1000x1250.webp 424w, /__u/substackcdn.com/image/fetch/$s_!Ftz6!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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class="image-caption"><em>Photo credit: @<a href="https://www.instagram.com/daniellevee/#">daniellevee</a> Instagram (image used with written permission)</em></figcaption></figure></div><p>The boots came with an extremely durable carbon rubber outsole, and in an interview with <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">Forbes</a>, Cross said: &#8220;[It was a tough sell] because of that rubber bottom. The only boots at the time with rubber bottoms were really cheap kids&#8217; boots.&#8221;</p><p>But with a few design iterations and positive feedback from early testers, Ariat were ready to introduce their first two styles to the market. </p><h4><strong>They opted to &#8220;hide&#8221; the technology inside a traditional silhouette.</strong></h4><p>Ariat&#8217;s first products were a Western boot and a <a href="https://www.ariat.com/al/30th-anniversary?srsltid=AfmBOopMgqxF5MUtQnQ0cU4kXfU0vx_2R_-KFAOs9O5RL5F03t0ptCXi#:~:text=In%201993%2C%20Ariat%20introduced%20the%20Heritage%20Paddock%2C,and%20durability%2C%20favorite%20among%20riders%20and%20e">paddock</a> boot, and from there the company steadily expanded its product range and reach.</p><p><a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">Cross</a> said: &#8220;The technology was inside, but the outside was the look of a traditional boot. 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96f55650-2794-48c6-bdc5-9a33c7dc3e89_1080x1080.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!vB_s!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96f55650-2794-48c6-bdc5-9a33c7dc3e89_1080x1080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" 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class="image-caption"><em>Photo credit: @<a href="https://www.instagram.com/addi.baerr/#">addi.baerr</a> (image used with written permission)</em></figcaption></figure></div><p>That long-term growth accelerated during the <a href="https://www.forbes.com/sites/timnewcomb/2021/07/20/fast-growing-ariat-pushes-boot-technology-forward-with-athletic-like-thinking/">pandemic</a>, when more people embraced the outdoors and equestrian activities. </p><p>Today, Ariat International is reportedly the <a href="https://en.wikipedia.org/wiki/Ariat">largest</a> equestrian footwear and apparel brand in the world.</p><h4><strong>Innovation - and comfort - have always been pillars of Ariat.</strong></h4><p>When Ariat launched, Cross and Parker based the company in <a href="https://www.mercurynews.com/2022/09/07/east-bay-san-leandro-ariat-clothes-lease-office-retail-real-estate/">California</a>, near Silicon Valley. </p><p>This kept them in the orbit of innovation rather than the traditional boot-making hubs in Texas or Tennessee, and more than 30 years later, the company continues to push new ground in performance-focused footwear and apparel.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!XD_-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!XD_-!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg 424w, 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/__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg 1456w" sizes="100vw"><img src="/__u/substackcdn.com/image/fetch/$s_!XD_-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg" width="1456" height="971" 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/__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!XD_-!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!XD_-!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!XD_-!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7313c9ca-5e50-48a0-8bbd-1b40a776d4da_8159x5442.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Ariat now holds more than 150 patents for outsole technology alone (image used with written permission)</em></figcaption></figure></div><p>Per <a href="https://westernhorseman.com/">Western Horseman</a>, Ariat now holds more than 150 patents for outsole technology alone, a reflection of how seriously the company approaches functional innovation. </p><p>Ariat&#8217;s apparel is no different. When Ariat entered the market, they intentionally created products that were stretchy and allowed for mobility, rather than traditional English riding clothes typically made of cotton and wool.</p><p>Ariat was also the first company to introduce stretch denim to men&#8217;s Western denim.</p><h4><strong>They built Ariat together, then took different paths.</strong></h4><p>In the early years, Beth Cross and Pam Parker worked closely to turn the idea into a functioning business, formally launching Ariat in 1993.</p><p>Within a decade, they had established Ariat as a leading name across multiple categories, from <a href="https://www.ariat.com/al/30th-anniversary?srsltid=AfmBOopMgqxF5MUtQnQ0cU4kXfU0vx_2R_-KFAOs9O5RL5F03t0ptCXi#:~:text=In%201993%2C%20Ariat%20introduced%20the%20Heritage%20Paddock%2C,and%20durability%2C%20favorite%20among%20riders%20and%20e">work</a> and cowboy boots to tall English styles.</p><p>After helping build that foundation, Pam Parker stepped away in 2001 and returned to <a href="https://www.linkedin.com/in/pam-parker-9a006a8/">consulting</a>, later working with other early-stage brands while Beth Cross continued as CEO.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><h4><strong>A diverse team has powered the brand evolution.</strong></h4><p>In an interview with <a href="https://wwd.com/footwear-news/shoe-industry-news/beth-cross-ariat-ceo-supportive-culture-women-who-rock-1237703398/">Women&#8217;s Wear Daily</a>, Cross said: &#8220;Because half of our sales team are women, there&#8217;s almost always a baby at our company sales meetings.&#8221;</p><p>The &#8220;<a href="https://www.ariat.com/kids-wiggle-room">wiggle room</a>&#8221; system in children&#8217;s boots, a removable insole that allows for growth, came from family and professionalism co-existing in the culture of Ariat, as did the focus on washable, durable materials suited to life moving between the barn, home, and everything in between.</p><p>After more than 30 years leading Ariat as CEO, Beth stepped into the role of <a href="https://wwd.com/footwear-news/shoe-industry-news/ariat-beth-cross-executive-chairman-liz-oneill-ceo-1238443487/">Executive Chair</a> in April 2026 and remains closely involved in its long-term direction.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!dIzX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2fbe0a21-c602-4c2b-846a-db533aad0e05_1500x1000.jpeg" data-component-name="Image2ToDOM"><div 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xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Ariat&#8217;s now reportedly the <a href="https://en.wikipedia.org/wiki/Ariat">largest</a> equestrian footwear and apparel brand in the world (image used with written permission)</em></figcaption></figure></div><h4><strong>The name is a piece of history. </strong></h4><p>The name Ariat is a direct reference to <a href="https://www.ariat.com/nl/en/ariat-life/blog/secretariat-history-of-ariat">Secretariat</a>, taking the second half of his name. When building Ariat, Cross believed it would require extraordinary hard work and commitment &#8212; not unlike what it took for Secretariat to win the Triple Crown &#8212; so she placed the horse at the heart of the brand&#8217;s identity.</p><p>Now, their Texas office sits on <a href="https://www.instagram.com/reels/DTfpyM2ACyq/">Bold Ruler Road</a>, named after Secretariat&#8217;s sire.</p><p><em>Additional sourcing for this piece came from a print article in Western Horseman magazine which the Ariat team generously shared with me. </em></p><div><hr></div><h1 style="text-align: center;">Pointless poll </h1><p style="text-align: center;"><em>Silly questions of absolutely no consequence. </em></p><div><hr></div><p><a href="/__u/bychestnutmare.substack.com/p/how-a-homeless-horse-girl-became">Two weeks ago</a>, 75% of you said you pronounced the famous horse&#8217;s name &#8216;Secretar-AT&#8217;. Is that the same way you pronounce Ariat?</p><p>New poll for the week:</p><div class="poll-embed" data-attrs="{&quot;id&quot;:490595}" data-component-name="PollToDOM"></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">I&#8217;ll reveal the result in next week&#8217;s post.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><div><hr></div><h1 style="text-align: center;">You Dress Like A Horse Girl</h1><p style="text-align: center;"><em>A fashion interlude. </em></p><div><hr></div><p>Purists on <a href="https://www.reddit.com/r/Barbour/comments/1s9eevj/the_pastel_edit_2026/">Reddit</a> said, &#8220;These will annoy traditionalists but are absolutely fantastic in person. No one likes a traditionalist.&#8221;</p><p>And I have to agree. Barbour have released a shade of pastel coats for spring in a departure from their usual olive green and muddy browns, and they are stunning. </p><p>Some context: Barbour became a cultural icon in the 1980s when the <a href="https://www.barbour.com/row/blog/icons/a-look-at-the-iconic-bedale-barbour-jacket.html">Bedale</a> jacket was engineered specifically for the equestrian market, adding functional features like shorter lengths and rear vents.</p><p>While the brand previously explored vibrant colours through collaborations like <a href="https://www.barbour.com/row/alexa-chung.html">Alexa Chung</a>,<strong> </strong>this is their first primary, in-house push into soft, non-traditional shades.</p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DWi9-tMjl1w&quot;,&quot;title&quot;:&quot;Barbour on Instagram: \&quot;It's time to go brighter. Discover the P&#8230;&quot;,&quot;author_name&quot;:&quot;@barbour&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DWi9-tMjl1w.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-profile-pic-DWi9-tMjl1w.png&quot;,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">The Weekly Haul </h1><p style="text-align: center;"><em>Fascinating posts you might&#8217;ve missed. </em></p><div><hr></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DXT4Uk9jGSF&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DXT4Uk9jGSF.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DXc4hMhGevJ&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DXc4hMhGevJ.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DW1jBkNDXjk&quot;,&quot;title&quot;:&quot;Instagram&quot;,&quot;author_name&quot;:&quot;&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DW1jBkNDXjk.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe free for more stories you might have missed. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p style="text-align: center;"><em>Thank you for being a part of the Chestnut Mare community. Feedback, thoughts, ideas, confessions and anything on your mind is forever welcome. </em></p><p style="text-align: center;"><em>Jen </em></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:408297010,&quot;userName&quot;:&quot;Chestnut Mare&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[How Lydia Millen turned countryside living into a digital empire]]></title><description><![CDATA[Plus: Ralph Lauren just moved the logo back to its original spot.]]></description><link>https://bychestnutmare.substack.com/p/the-little-known-evolution-of-lydia</link><guid isPermaLink="false">https://bychestnutmare.substack.com/p/the-little-known-evolution-of-lydia</guid><pubDate>Tue, 14 Apr 2026 20:15:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!xvaI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In this issue:</strong></p><blockquote><ul><li><p>How Lydia Millen found her way back to riding</p></li><li><p>Why horse girls have such good hair</p></li><li><p>The iconic throwback in Ralph Lauren&#8217;s latest collection</p></li></ul></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">The little-known evolution of Lydia Millen</h1><div><hr></div><h4><strong>Her career began with self-taught code at 13.</strong></h4><p>Long before <a href="https://www.instagram.com/lydia/?hl=en">Instagram</a> transformed the  digital landscape, Lydia Millen was teaching herself to code to build bespoke websites that served as her personal online diaries. </p><p>This early technical curiosity proved invaluable when she officially launched her <a href="https://lydiaelisemillen.com/welcome-back-to-my-blog/">blog</a> in 2011.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!xvaI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 1456w" sizes="100vw"><img src="/__u/substackcdn.com/image/fetch/$s_!xvaI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg" width="1080" height="1349" 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/__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!xvaI!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F284f0278-1100-4928-8516-41c8f6660873_1080x1349.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Photo credit: <a href="https://www.instagram.com/p/CnxRgrMIm2K/?img_index=5">@lydia Instagram</a> (image used with written permission)</em></figcaption></figure></div><p>While studying Retail Marketing at university, she personally designed and managed the entire technical back-end of the site, starting her journey by simply taking photos of outfits laid out on her bed. </p><p>In the decade since those DIY beginnings, she has transitioned from flat-lays to professional shoots and eventually (though initially with some <a href="https://www.youtube.com/watch?v=2O4L0VfNqNo">reluctance</a>) into the world of <a href="https://www.youtube.com/lydiamillen">YouTube</a>. </p><p>Today, she leads a major lifestyle brand focused on her life in the English countryside with her cat, Lumi, dogs, Porter and Berkeley, and her horse, <a href="https://www.instagram.com/p/DNdpiIOoLOY/?img_index=1">Atlas</a>, engaging a combined audience of over 3 million followers.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!Qmqb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef54c090-59c5-47d7-b4ad-f124306ca48d_1080x1440.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!Qmqb!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef54c090-59c5-47d7-b4ad-f124306ca48d_1080x1440.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!Qmqb!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef54c090-59c5-47d7-b4ad-f124306ca48d_1080x1440.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!Qmqb!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef54c090-59c5-47d7-b4ad-f124306ca48d_1080x1440.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Photo credit: <a href="https://www.instagram.com/p/DNdpiIOoLOY/?img_index=1">@lydia Instagram</a> (image used with written permission)</em></figcaption></figure></div><h4><strong>She took time to find "the fire" for her career.</strong></h4><p>Lydia has been <a href="https://lydiaelisemillen.com/turning-30-achievements-reflections-lessons-learned/">candid</a> about the fact that she didn&#8217;t find her true professional drive until she was 26. She describes this sudden surge of motivation as "The Fire", or more specifically a passion that was absent during her early 20s. </p><p>Before this turning point, her path was varied and unexpected: she worked as a barmaid in Ibiza, appeared as an extra in an <a href="https://www.youtube.com/watch?v=SmZLP-xlk10">N-Dubz</a> music video, and cut her teeth in the industry through several fashion-retail roles, including time as a retail assistant at French Connection. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><h4><strong>Lydia's brand was originally focused on the city.</strong></h4><p>Interestingly, even as her blog began to gain traction, her life looked very different from the rural idyll she shares today. In those early years, she was a countryside resident by choice, but not yet by brand. </p><p>Despite never actually living in London, she frequently made the long commute into the city to shoot content, with her personal brand presenting much more London-centric than the peaceful countryside scenes we now know her for. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!7nrC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!7nrC!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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/__u/substackcdn.com/image/fetch/$s_!7nrC!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg 1456w" sizes="100vw"><img src="/__u/substackcdn.com/image/fetch/$s_!7nrC!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg" width="1080" height="1190" 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/__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!7nrC!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!7nrC!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!7nrC!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3fe68d68-47ea-4080-a86f-d87c432e8c6f_1080x1190.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Photo credit: <a href="https://www.instagram.com/p/B2oNRhpHkjc/?igsh=MWlxMjQwNzNrcWRkeA%3D%3D">@lydia Instagram</a> (image used with written permission)</em> </figcaption></figure></div><h4><strong>The shift to country life began with a midnight viewing.</strong></h4><p>When Lydia and <a href="https://www.instagram.com/aligordon/?hl=en">Ali Gordon</a> viewed their current Northamptonshire home in 2018, they did so entirely in the dark. </p><p>It wasn&#8217;t until they returned the next morning that they realised the scale of the grounds and the fact that the house sat in a tiny hamlet of just nine homes. </p><p>The property is a former gardener&#8217;s cottage and retains its rural quirks. It was not on mains sewage and for years relied on water from a local farm, with the farmer hand-writing their bills.</p><h4><strong>A single packet of seeds sparked a brand transformation.</strong></h4><p>During the move, Lydia&#8217;s content initially stayed focused on high-glamour city fashion. The real transformation happened followed, in the 2020 lockdowns. </p><p>Her passion for gardening started with a single packet of seeds sent by a brand; having previously only owned fake plants, she described being shocked by the joy of seeing real green shoots emerge. </p><p>This spark led her to pivot her entire digital identity toward seasonal living, a philosophy she eventually documented in her book, <em><a href="https://amzn.to/4210D1H">Evergreen</a></em>.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!tB1j!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc353f78-0bb4-442a-b2be-968ed343fa76_1080x1350.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!tB1j!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc353f78-0bb4-442a-b2be-968ed343fa76_1080x1350.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!tB1j!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc353f78-0bb4-442a-b2be-968ed343fa76_1080x1350.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!tB1j!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc353f78-0bb4-442a-b2be-968ed343fa76_1080x1350.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!tB1j!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbc353f78-0bb4-442a-b2be-968ed343fa76_1080x1350.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Photo credit: <a href="https://www.instagram.com/p/C9MiRP5I1jU/?img_index=1">@lydia Instagram</a> (photo used with written permission)</em></figcaption></figure></div><h4><strong>She returned to her horse girl dreams as an adult.</strong></h4><p>Like many riders, Lydia spent her childhood with &#8220;horsey dreams&#8221; that were never fully realised at the time. </p><p>It took becoming an adult to find the courage to pursue <a href="https://www.instagram.com/p/CaNK3uDomz7/?igsh=MXZwNWMxdzNyYjJodQ%3D%3D">equestrianism</a> seriously. Her official return to the saddle began in 2021, riding a horse named <a href="https://www.instagram.com/p/C9MiRP5I1jU/?img_index=1">Romeo</a> belonging to her friend Claudia. </p><p>She has been candid about the vulnerability of being an adult learner, documenting herself conquering her fear by riding without <a href="https://www.tiktok.com/@lydiamillen/video/7390466003005754656">stirrups</a> to rebuild core strength and confidence.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><h4><strong>Now, Lydia&#8217;s building a partnership with a "Man of Many Lives."</strong></h4><p>In early 2025, Lydia transitioned from student to "horse mum" when she bought Atlas. A massive 17.3 hand Irish Sport Horse, Atlas has a storied past as a former <a href="https://luxurylondon.co.uk/culture/interviews/lydia-millen-influencer-interview/">Metropolitan Police horse</a> and a hunt horse. </p><p>Because he is 19 and has stringhalt - a condition affecting his gait - he requires specialised care. Lydia performs manual stretches with him before every ride and provides monthly physiotherapy to keep him comfortable, viewing their bond as a partnership in slow living.</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;c142de7b-2285-458e-9b7c-f1a47117c84c&quot;,&quot;duration&quot;:null}"></div><p style="text-align: center;"><em>Video credit: <a href="https://www.instagram.com/reel/DKpKjZZCKvs/?hl=en">@lydia Instagram</a> (video used with written permission)</em></p><h4><strong>An equestrian influence now defines her work.</strong></h4><p>Atlas has become a test of <a href="https://www.youtube.com/watch?v=-bmuEQ4FxWg">bravery</a> for Lydia, providing a way to decompress from the pressures of an always-online digital life. </p><p>This personal passion has seamlessly transitioned into her professional work; Atlas inspired the &#8220;<a href="https://www.hollandcooper.com/en-ca/products/atlas-silk-scarf-navy?variant=55973378261370">Atlas Silk Scarf</a>&#8221; for her Holland Cooper x Lydia Millen collection in 2025. </p><h4><strong>A new chapter is about to begin the Norfolk Coast.</strong></h4><p>The journey continues to evolve beyond the Northamptonshire countryside. In March 2026, Lydia revealed she had purchased a 200-year-old fisherman&#8217;s cottage on the <a href="https://www.youtube.com/watch?v=dvTLrj634uE">Norfolk</a> coast. </p><p>This marks her next major project in heritage property renovation, bringing her love for traditional British aesthetics to a new coastal setting.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">You Dress Like A Horse Girl</h1><p style="text-align: center;"><em>A fashion interlude. </em></p><div><hr></div><p>Per <a href="https://www.instagram.com/p/DW8uZKdiElR/?img_index=1">Outlander Magazine</a>, Ralph Lauren have relocated their logo to the sleeve for SS26. </p><p><a href="https://en.wikipedia.org/wiki/Ralph_Lauren">The cuff</a> was actually the first place the polo player ever appeared on a shirt in the 1970s. </p><p>By relocating the logo back to the sleeve for SS26, Ralph Lauren is effectively &#8220;nodding&#8221; to his own brand&#8217;s history and the very first version of his most famous icon. Credit to the talented <a href="https://www.instagram.com/marigiudicelli/">Mari Guidicelli</a> for styling. </p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/StreetFashion01/status/2042560189170151446&quot;,&quot;full_text&quot;:&quot;Ralph Lauren just quietly re-located their logo to the sleeve on their ss26 shirts! &quot;,&quot;username&quot;:&quot;StreetFashion01&quot;,&quot;name&quot;:&quot;Outlander Magazine&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1917295711525146624/mR8JrGMm_normal.jpg&quot;,&quot;date&quot;:&quot;2026-04-10T11:07:52.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HFihp_zWEAAbjAI.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/5TlpbbsDMu&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HFihqABWkAAMXnj.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/5TlpbbsDMu&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:81,&quot;retweet_count&quot;:445,&quot;like_count&quot;:7698,&quot;impression_count&quot;:541011,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;video_preview_media_key&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">Pointless poll </h1><p style="text-align: center;"><em>Silly questions of absolutely no consequence. </em></p><div><hr></div><div class="poll-embed" data-attrs="{&quot;id&quot;:493404}" data-component-name="PollToDOM"></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe free for more stories you might have missed. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p style="text-align: center;"><em>Thank you for being a part of the Chestnut Mare community. Feedback, thoughts, ideas, confessions and anything on your mind is forever welcome. </em></p><p style="text-align: center;"><em>Jen </em></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:408297010,&quot;userName&quot;:&quot;Chestnut Mare&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[How a homeless horse girl became Britain's most rebellious aristocrat]]></title><description><![CDATA[Plus: Are you pronouncing Secretariat correctly?]]></description><link>https://bychestnutmare.substack.com/p/how-a-homeless-horse-girl-became</link><guid isPermaLink="false">https://bychestnutmare.substack.com/p/how-a-homeless-horse-girl-became</guid><dc:creator><![CDATA[Chestnut Mare]]></dc:creator><pubDate>Thu, 02 Apr 2026 16:42:58 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Z-SZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faeb836c2-a714-453e-b2ee-c50716dececf_1200x1800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>In this issue:</strong></p><blockquote><ul><li><p><strong>The surprisingly dark story of Lady Martha Sitwell</strong></p></li><li><p><strong>Do you know how to pronounce Secretariat? </strong></p></li><li><p><strong>The ultimate shoe for cool horse girls    </strong></p></li><li><p><strong>Budweiser Clydesdales&#8217; most controversial moment</strong></p></li></ul></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">The impossible rise of Lady Martha Sitwell</h1><div><hr></div><h4><strong>Before she was Lady Martha Sitwell, she was a homeless teenager.</strong></h4><p><a href="https://www.instagram.com/marthaladysitwell/">Martha de Blank&#8217;s</a> life did not begin in aristocratic drawing rooms. Expelled from multiple schools due to undiagnosed neurodiversity, she left home at just 13. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://www.instagram.com/p/DU_iDfFiFWP/" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!Z-SZ!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faeb836c2-a714-453e-b2ee-c50716dececf_1200x1800.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!Z-SZ!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faeb836c2-a714-453e-b2ee-c50716dececf_1200x1800.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!Z-SZ!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faeb836c2-a714-453e-b2ee-c50716dececf_1200x1800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" 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class="image-caption"><em>Photo credit: <a href="https://www.instagram.com/p/DU_iDfFiFWP/">@Georginaprestonphoto Instagram</a> (image used with written permission) </em></figcaption></figure></div><h4><strong>Vivienne Westwood changed her life. </strong></h4><p>For years she survived on the streets of London, sleeping in stations and theatre doorways. Then, in one of fashion&#8217;s strangest twists of fate, she was spotted by designer Vivienne Westwood. </p><p>Westwood immediately saw something striking in her presence and offered her work. Almost overnight, the former runaway was launched into campaigns for Vivienne Westwood, Alexander McQueen and Philip Treacy.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><h4><strong>The former runaway became &#8220;the face of Ascot.&#8221;</strong></h4><p>After her sudden modeling breakthrough, Martha&#8217;s distinctive look and fearless attitude made her a fixture in British fashion and equestrian circles. </p><p>Her campaigns and appearances eventually led to her becoming the unofficial &#8220;face of Royal Ascot,&#8221; transforming her from a girl who once slept in London stations into one of the most recognizable figures in British racing society.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!O1aX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50f1f0ee-afa1-47ad-8c7c-424960c29eeb_750x936.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!O1aX!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50f1f0ee-afa1-47ad-8c7c-424960c29eeb_750x936.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!O1aX!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50f1f0ee-afa1-47ad-8c7c-424960c29eeb_750x936.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!O1aX!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F50f1f0ee-afa1-47ad-8c7c-424960c29eeb_750x936.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" 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class="image-caption"><em>Photo credit: @<a href="https://www.instagram.com/handbernard/">handbernard</a> (image used with written permission) </em></figcaption></figure></div><h4><strong>She became a British aristocrat.</strong></h4><p>Martha became Lady Sitwell through her 2007 marriage to <a href="https://en.wikipedia.org/wiki/Martha_Sitwell">Sir George Sitwell</a>, 8th Baronet. </p><p>During their decade-long marriage she managed Weston Hall, the historic Sitwell family seat. The title placed her firmly within Britain&#8217;s aristocratic circles.</p><h4><strong>Before it all, she was a horse girl.</strong></h4><p>Before fashion and aristocracy ever found her, Martha was an obsessive young rider in Norfolk who &#8220;would have slept in her <a href="https://eventingnation.com/meeting-martha-part-ii-darling-youre-mad/">jodhpurs</a>.&#8221; </p><p>At 13, while hunting a young horse named Gem, she suffered a <a href="https://www.horseandhound.co.uk/plus/features-plus/style-guru-martha-lady-sitwell-704932">catastrophic belly-up fall</a> that led to severe injuries for Martha, and the tragic death of her horse. </p><p>The trauma left her terrified to ride again and would shape her relationship with horses for decades.</p><h4><strong>Riding side saddle helped her find her nerve again.</strong></h4><p>For years after the accident, Martha couldn&#8217;t bring herself to ride. When she finally returned to the saddle at 26, she chose an unusual solution: <a href="https://www.horsenation.com/2016/02/16/meeting-martha-part-ii-darling-youre-mad/">riding side-saddle. </a></p><p>While most riders see it as more difficult, she found it psychologically safer than riding astride. </p><p>The decision would become her signature, eventually making her one of the most recognizable side-saddle riders in Britain.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!uZkV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e973f5-e632-4585-b23d-9dbdc3ad3455_1080x1031.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!uZkV!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, 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/__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e973f5-e632-4585-b23d-9dbdc3ad3455_1080x1031.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!uZkV!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e973f5-e632-4585-b23d-9dbdc3ad3455_1080x1031.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!uZkV!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e973f5-e632-4585-b23d-9dbdc3ad3455_1080x1031.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!uZkV!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb1e973f5-e632-4585-b23d-9dbdc3ad3455_1080x1031.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><em>Photo credit: @<a href="https://www.instagram.com/our_lifeinireland#">our_lifeinireland</a><a href="http://our_lifeinireland"> Instagram</a> (image used with written permission)</em> </figcaption></figure></div><h4><strong>Her unapologetic attitude made her a horse-girl icon.</strong></h4><p>If you&#8217;ve ever seen photos of a woman flying over massive hedges in full hunting attire with mud-smeared mascara and a cigarette balanced between her lips, chances are you&#8217;ve seen <a href="https://www.instagram.com/marthaladysitwell/p/CBRUcn0Ah5d/">Martha Sitwell</a>. </p><p>The images - often captured mid-jump while she rides side-saddle - have turned her into something of a cult figure for riders who admire both her nerve and her unapologetic style.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="image-caption"><em>Photo credit: @<a href="https://www.instagram.com/irisheventing/">irisheventing Instagram</a> (image used with written permission)</em></figcaption></figure></div><h4><strong>She once rode 500 miles across Mongolia side saddle.</strong></h4><p>In 2013, Martha undertook one of the most unusual endurance rides in modern equestrian history: a 500-mile trek across <a href="https://penelopechilvers.com/pc-pioneers/martha-sitwell">Mongolia</a>, completed entirely side-saddle.</p><p>The horses she rode were native Mongolian mounts that had never carried a rider that way before. </p><p>She did it to raise money for the mental health charity Mind, turning the challenge into both a physical and deeply personal mission.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><h4><strong>She now lives in a South London &#8220;grottage.&#8221;</strong></h4><p>After her divorce, Martha moved into a flat in <a href="https://www.thetimes.com/life-style/health-fitness/article/martha-sitwell-vivienne-westwood-fx3pjhfdd">South London</a> that she affectionately calls her &#8220;grottage&#8221; - which stands for &#8220;grotty cottage&#8221;. </p><p>The eccentric home is shared with her dog Ernie and a gorgeous, unlikely companion: a pet magpie named Hecate.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!zI7z!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F750f17c8-5fcb-4fdd-a3fa-14d0fd561373_1080x1440.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!zI7z!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F750f17c8-5fcb-4fdd-a3fa-14d0fd561373_1080x1440.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!zI7z!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F750f17c8-5fcb-4fdd-a3fa-14d0fd561373_1080x1440.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!zI7z!, /__u/bychestnutmare.substack.com/w_1272, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, 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/__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F750f17c8-5fcb-4fdd-a3fa-14d0fd561373_1080x1440.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!zI7z!, /__u/bychestnutmare.substack.com/w_1456, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_auto, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F750f17c8-5fcb-4fdd-a3fa-14d0fd561373_1080x1440.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" 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class="image-caption"><em>Photo credit: @<a href="https://www.instagram.com/josax5339/">josax5339</a> (image used with written permission)</em></figcaption></figure></div><h4><strong>She designs traditional riding clothes built to last.</strong></h4><p>In a sport increasingly dominated by stretchy technical fabrics, Martha Sitwell is a proud traditionalist. </p><p>She famously refuses to wear modern breeches, preferring heavy moleskin, corduroy and vintage &#8220;balloon-thigh&#8221; riding cuts instead. </p><p>Her brand <a href="https://www.sitwellandwhippet.com/?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn3UjP6UgRHYs4mNDoR6nSMEFogiQ4ym9wrZqDKrhEA57qgvfvqzRJYn0avMQ_aem_AoF3n3pSqV5nVw_I16qPyA">Sitwell and Whippet</a> reflects this: 1940s-inspired tailoring built to withstand mud, rain and long days in the saddle.</p><div><hr></div><h1 style="text-align: center;">Pointless poll </h1><p style="text-align: center;"><em>Silly questions of absolutely no consequence. </em></p><div><hr></div><div class="poll-embed" data-attrs="{&quot;id&quot;:474134}" data-component-name="PollToDOM"></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">I&#8217;ll reveal the result in next week&#8217;s post.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><div><hr></div><h1 style="text-align: center;">You Dress Like A Horse Girl</h1><p style="text-align: center;"><em>A fashion interlude. </em></p><div><hr></div><p>This week, we&#8217;re dreaming of the <a href="https://www.birkenstock.com/us/1774/etro/">Boston Birkenstock x Etro Cowboy clog</a>. Swoon. Coming fall 2026. </p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DVS7lm0DMh7&quot;,&quot;title&quot;:&quot;ETRO on Instagram: \&quot;@birkenstock and @etro unveiled a unique co&#8230;&quot;,&quot;author_name&quot;:&quot;@etro&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DVS7lm0DMh7.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/bychestnutmare.substack.com/subscribe"><span>Subscribe now</span></a></p><div><hr></div><h1 style="text-align: center;">The Weekly Haul </h1><p style="text-align: center;"><em>Fascinating posts you might&#8217;ve missed. </em></p><div><hr></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DWX7ztNEaJQ&quot;,&quot;title&quot;:&quot;ARCHIVE40 on Instagram: \&quot;WWII Women Auxiliaries Training Milita&#8230;&quot;,&quot;author_name&quot;:&quot;@archival40xl&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DWX7ztNEaJQ.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DUzSZsKEeZJ&quot;,&quot;title&quot;:&quot;K &#10024;&#65039; on Instagram: \&quot;WHY AREN'T MORE PEOPLE TALKING ABOUT THIS S&#8230;&quot;,&quot;author_name&quot;:&quot;@karlyirl&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DUzSZsKEeZJ.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;DU1BXOND5Rv&quot;,&quot;title&quot;:&quot;Joshua Charow on Instagram: \&quot;Inside the life of Cowboy Curly, a&#8230;&quot;,&quot;author_name&quot;:&quot;@joshuacharow&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-snapshot-DU1BXOND5Rv.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Subscribe free for more stories you might have missed. </p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p style="text-align: center;"><em>Thank you for being a part of the Chestnut Mare community. Feedback, thoughts, ideas, confessions and anything on your mind is forever welcome. </em></p><p style="text-align: center;"><em>Jen </em></p><div class="directMessage button" data-attrs="{&quot;userId&quot;:408297010,&quot;userName&quot;:&quot;Chestnut Mare&quot;,&quot;canDm&quot;:null,&quot;dmUpgradeOptions&quot;:null,&quot;isEditorNode&quot;:true}" data-component-name="DirectMessageToDOM"></div><p style="text-align: center;"></p>]]></content:encoded></item><item><title><![CDATA[Little-known facts about Chestnut Mare]]></title><description><![CDATA[Why Chestnut Mare exists.]]></description><link>https://bychestnutmare.substack.com/p/little-known-facts-about-chestnut</link><guid isPermaLink="false">https://bychestnutmare.substack.com/p/little-known-facts-about-chestnut</guid><dc:creator><![CDATA[Chestnut Mare]]></dc:creator><pubDate>Wed, 01 Apr 2026 17:23:58 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/2c4f1345-5c29-4e2f-8bc2-78ef4075a4e9_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2>At some point, &#8220;horse girl&#8221; became an insult.</h2><p>It&#8217;s shorthand for being <strong>obsessive, intense</strong>, and a little embarrassing. Definitely something <strong>you&#8217;re supposed to grow out of.</strong></p><p>I did, in the obvious ways. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for being here! Subscribe for more from Chestnut Mare - it&#8217;s free!</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p><strong>I moved to a city, got a big girl job</strong> and built a life that doesn&#8217;t involve yards or soft noses or any of the things that used to anchor my days.</p><p>But my fascination with horses never went away. </p><p>And the older I get, the more I realise <strong>the world of horse girls never really was that <a href="https://www.instagram.com/chestnut___mare/">small or niche</a>.</strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!_ac5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02ad1c4a-0fd6-4092-b827-2fd28b7311ef_848x1024.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!_ac5!, /__u/bychestnutmare.substack.com/w_424, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, /__u/bychestnutmare.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F02ad1c4a-0fd6-4092-b827-2fd28b7311ef_848x1024.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!_ac5!, /__u/bychestnutmare.substack.com/w_848, /__u/bychestnutmare.substack.com/c_limit, /__u/bychestnutmare.substack.com/f_webp, /__u/bychestnutmare.substack.com/q_auto:good, 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class="image-caption">I launched Chestnut Mare at the end of last year to celebrate horse girls.</figcaption></figure></div><p>Horse girls are everywhere, and they&#8217;ve had a far wider <strong>cultural impact</strong> than we tend to acknowledge. </p><p>Not just in sport (the obvious place), but in fashion, film and books, in art and aesthetics, and in fascinating <strong>little-known facts and stories</strong>.</p><p>Chestnut Mare exists to celebrate this. </p><p>And the name is a nod to the kind of horse girl this is all about: <strong>fiery, determined, and probably called &#8220;difficult&#8221;</strong> once or twice.</p><p>Every week(ish), join me in a little escapism and celebrate <strong>the iconic, the unexpected, and the stories that have been hiding in plain sight</strong>.</p><p>I can&#8217;t wait to hear what you think and to keep learning from this community.</p><p>Welcome to Chestnut Mare. <strong>Whether you&#8217;ve ridden, loved or simply seen a horse, you belong here.</strong></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://bychestnutmare.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Chestnut Mare! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item></channel></rss>