Ashton Hall is a social influencer whose morning routine video went viral last year. The video is titled “The morning routine that changed my life” and documents his morning from roughly 3:50 a.m. to 9:30 a.m.

And the routine is extremely elaborate.

He wakes around 3:50 a.m., removes mouth tape, brushes his teeth, exercises, journals, watches motivational/spiritual content, dunks his face in ice water, goes to the gym, runs on a treadmill, swims, returns home, showers, eats a banana, uses the banana peel as part of his skincare routine, dresses for work, and eventually gets on a coaching call.

The whole thing takes about five and a half hours. He went viral for the wrong reason to wake up early, most watch and rewatch because it gives them the satisfying sense that this is what a successful morning routine should look like.

You confuse the ritual with the result: you see the ritual and think, if I do these things, I’ll become successful. But the clock doesn’t create transformation, the ritual doesn’t create transformation; the purpose behind them does.

Don’t be misled by what you see on the internet. What you need to wake up early is a reason, a purpose, something that gets you out of bed when others hit the snooze button. If you want to wake up early and you can’t, that means your reason is not strong enough. You can wake up at 4 a.m. and still waste your morning.

I’m sharing everything I am learning in the process of solo-building a business from nothing. I want you to be part of that journey, so take the step now.

Subscribe now

What monks figured out that productivity gurus didn’t

In the 6th century, Benedict of Nursia established the Rule of Saint Benedict, which structured monastic life around prayer, work, reading, and rest.

They didn’t wake up because some productivity guru told them that is how to become successful, or that 5 AM is when winners made it. They had a better reason. Their early hours were built around purpose, driven by something deeper than just a mere word of “I want to become successful.”

The Rule describes a night office and a morning office, with the schedule changing according to the season. In winter, monks were instructed to rise after enough sleep had been obtained and devote the remaining time after the Night Office to study. In warmer months, the Morning Office was arranged to follow the Night Office around daybreak.

You can see that is a very different philosophy from the modern “5 AM club” culture.

The monk doesn’t wake up to ask the question: How can I squeeze more productivity out of today? His schedule already answered that question, because he needs to wake for something that matters, something he has devoted his life to. It doesn’t get more important than that.

A monk’s entire day is structured and slow, they always do one thing at a time, and they do not rush their work. Monks are taught to rise without delay when the signal sounds, to treat the call as if it comes directly from God rather than an annoyance. Their discipline to wake up early came from one simple truth: they also sleep earlier.

The difference between you and a monk isn’t the alarm clock, it’s the reason you’re getting out of bed.

Waking up early consistently starts the night before

If you want to have a productive day or wake up early, you should be disciplined to go to bed 8 hours and 30 minutes earlier. You need 7+ hours of sleep to function properly during the day. This might differ from person to person, for me, if I have anything less than 7 hours, by the afternoon I am already taking a nap.

To have a good sleep that helps me wake up early, I do these things:

• Change my house light to something warmer

• Eat 2–3 hours before bed

• Last screen time is 2 hours before bed, including phone, laptop, and TV

As long as I stick to these 3 rules, I would have a good sleep, which would lead to a good day.

If you want to wake up consistently, you do not just need a strong why, you need a night routine - rules that keep you from doomscrolling in bed instead of sleeping. For someone like that, one of your routines would be to put your phone in the other room an hour before your bedtime. You need a system to keep you accountable. Do not try to fight things when you can avoid it.

A habit is built on patterns you have gotten used to, but you need to build those patterns in the beginning. I know it’s not that simple, but with time your body will start getting used to it. The monk was not born with the ability to wake up early, they built the system that makes it easier for them to go to bed at the same time and wake up at the same time without feeling tired.

Plan your day the night before. You don’t want to wake up the next morning without knowing what you actually want to do. If you want to wake up to eat the frog, you want to prepare the frog the night before. Eating the frog means doing the most important and biggest thing in the morning that will move the needle, for me, it’s writing the newsletter.

Do not do your planning the morning of. Yes, it’s possible, but I noticed I end up doing the less important things whenever I try to plan the next day. I have a system for my daily activity, almost the same thing every day most of the time, because I make my plan weekly, not daily, so I just look at what’s on the list for tomorrow, and I check my calendar. That’s it. This mostly takes less than 10 minutes to do, but it makes a big improvement the next day.

Your morning routine is a distraction

Search “morning routine” on YouTube, and you will be bombarded with a lot of BS, telling you what to do to have a productive morning: things like cold plunges, meditating, mindfulness, journaling, sunlight, and movement.

The truth is, for the longest time I thought not being productive was because I wasn’t doing what successful people were doing in the morning. I was right, but not about what the internet made us believe is the right morning routine. I tried it all, spending 2 hours on a morning routine because I thought that was the key to becoming successful.

A YouTuber who wakes up on camera at 6 a.m., recording their morning routine, showing you the different fancy things they do, but you weren’t looking at the right view. The YouTuber is already doing the most important work of the day: recording a video.

If your morning routine is longer than 20 minutes before you do the important work of the day, you are doing it all wrong. My morning mostly involves brushing my teeth, washing my face, and making my coffee, then I go to my desk and start working. The goal is to start working, not to get yourself exhausted before the work begins.

If you have a long morning routine, cut it down, especially if you haven’t gotten to where you want yet.

Two years back, I was the kind of person who spent his morning the way others made me believe is the right way to start your morning. By 2 pm, I started thinking, where did my time go? Because I wasted it on less important things.

Eat the frog first thing in the morning, anything else should come later. Self-control is like a battery. It is fullest in the morning before daily stress drains it. Your energy is as high as the clouds in the morning, it feels like flying, not working, a year from now.

Early to bed, early to rise, that’s what we were told when we were a child. Not everyone who wakes up early is successful, but most successful people do.

Now go plan your day for tomorrow.

- Owol

P.S. Your strong why is the whole game. If you don’t have one yet, that’s the only thing worth figuring out before you set tomorrow’s alarm.

Thanks for sticking with me all the way to the end, , that actually means a lot. If you want more of this in your inbox, subscribe. I'd genuinely love to have you around.

Subscribe now

If you have been trying to create something out of the ordinary, something you have never done before, but you kept finding yourself not getting it done, it’s because you haven’t prioritized that thing to be the number one on your list. For you to go from where you are to where you want to be, it won’t take a lot, it will certainly take enough, but the question is, are you willing to give that enough it will take?

There is a point in life when you have to start working instead of crawling. The most beautiful event in a child’s life that every parent wants to capture first is the day they talk or walk, but no parent can force a child to walk, the kid has to determine when he/she is ready to take the next step.

Notice that a kid will be the one to choose how low is low enough. A kid doesn’t tell you when they are ready to walk, they do not ask their parent if they should walk or not. They just do. As adults, we like to make sure everything is planned out. We want to tell people what we are working on, and when we end up not doing it, we tell them why and then tell them what we are working on next, because we want to, but there is a real difference between wanting to do something and actually getting it done. You know the difference, yes, you do, but it’s hard to shut up about what you want to do and just get it done.

So how do we get that free spirit of getting things done, instead of trying to let people think we are getting things done? Like Nike says, “Just do it”, then talk about it when you are done. The internet has gotten to a place where everyone can be an expert in anything, without doing the work, or write a Substack note about your beautiful morning even if you’re still in bed.

For about a month now, I have been in my home office, spending roughly 12 hours daily building WritePat. I didn’t talk much about it online, and I was not on social media for up to 30 minutes a week. I skipped my newsletters, because I know it is now or never, it is time for me to take that first big step instead of looking at others from the bottom, thinking why not ask them how they were able to do it.

I didn’t have it all planned out, but that is the beauty of it. And this letter is my opening of the curtain after a month.

Behind the Curtain

A few minutes ago, before writing a word in this letter, I did little to nothing, because I know if I want to have a productive day by the end of today, I have to at least complete this letter. But what is the little to nothing I have done today that has set the tone for this letter?

I woke up and said my prayers, set the bed. I went into the bathroom and washed my face. Went to the kitchen and made a cup of coffee. Went to my home office, opened the curtain, switched on the Wi-Fi, switched on the pc, then opened Notion to see what I am doing for the day, opened WritePat and started writing. It’s a few minutes past 4 AM.

If you look at my morning routine, you will realize there is nothing special about it, but if you think that, you are mistaken. My morning doesn’t take more than 20 minutes before I get to work, and that there is the special thing about it. I do not spend the first hour doing something that won’t move the needle.

Right now, I am using the Focus Write in WritePat, which is one of the best experiences writing my newsletters. Focus Write mode removes everything from your screen, so the only thing you see is a white screen and your cursor, so you have nothing to distract you then your words. If it were two days ago, right now I would be working on something in WritePat code, but instead I am writing my very first newsletter in WritePat after a month of eating code, hmm, yeah, that’s funny.

Subscribe now

What if you start walking? You didn’t tell anything much about what you are doing, but they know that you know you are doing something, yes, doing!

After you are done and said enough to crawl like a baby, and you took that first step alone, because no one was there to say good job, but you know damn right that you did it, you took your first step. That thing you took that is hard or might kill you is now your strength, embrace it. Not everyone can take that step alone, but you did.

And so did I. I built WritePat from a room alone without anyone to pat my back. Building alone is what most of us are doing, which is fine, but after you took that first step, no one noticed. What’s next?

Take more steps.

This is where most people make the mistake of thinking they are done after the first step. No, you are not. The first step is the beginning of something more. You do not want to stop at that first step, you want to take more steps as fast as possible.

In the past, I have made my first step my last step for these reasons:

• I don’t want to go through the first step pain again.

• I’m scared I will fail, and people will see it.

The truth is, no one gives a thing about your thing, lol. I realize that I can’t get better if I do not fail.

How WritePat Actually Got Built

The first simple launched version of WritePat was in early April this year. I built it from the ground up with no one in my corner, and it took about 2 months to get my first two paying users. Before then, I stopped working on the app because I wanted to see if the idea is worth paying for, so I promised to make it better when I get my first 2 paying clients.

I was building this alone, no friends, no family, no one knows what I’m building, except my girlfriend.

Along the way, I realized that the part of me that wanted to get 2 paying clients before it continues, it’s a repeatable logic I know a lot. That is almost the same logic I use to ditch most of my past projects. So I quickly noticed that pattern. The idea of 2 paying clients was good, but the feeling behind it isn’t.

Building alone is harder than people think, no one tells you if what you are building will work or not. Because of the promise I made to myself, I do not want this project to end up in the bin like her predecessor. I started posting about the project, but not that much. I don’t want my followers or subscribers to think I am trying to sell them something (that was something I told myself to promote less and feel good). After a month of doing this, nothing happened, not even one user. Though someone tried to sign up and couldn’t, she didn’t receive the verification link, and I was using the email from Supabase. The user was kind to reach out, and I tried to help, but she left my message hanging. I wish I were not that good at customer support, terrible, I think.

So, I changed my strategy, ‘if Muhammad won’t go to the mountain, the mountain will come to Muhammad’, forget I said that. I started reaching out to potential customers and sent 5-10 messages daily for up to a month. That was how I got my first 2 paying customers.

By June 2nd, I know I have to fulfil my promise. That was how I closed the curtain, locked in for almost 30 days, and rebuilt WritePat from just another app to the only one you need to grow your social media if you have a newsletter or if you want to start one.

For the 30 days, all I did was make my coffee, plan, code, sleep, and repeat the same routine every day. Before you start thinking out of the box, yes, I had my bath too, and I ate something, anything.

I was cranking up 80 hours a week, doing the same thing alone. Have you ever watched any of those movies where a person does the same thing over and over, and the shot was just repeatedly doing the same thing over and over to show the time pace? Yes, that’s how those 30 days would look if it were a movie.

Building alone, when almost nobody is watching, is not all bad, it can be a superpower if you know how to use it, because that is what building alone actually looks like, and no one warns you how it feels to be in the same room alone trying to build your way out of it.

Somewhere in week three, the silence started working in my favour. I noticed that the silence wasn’t empty, something new I didn’t plan for is becoming.

Three Things I Learned

1. The narrow view.

Building alone in the dark with speed will cost you, not like giving your soul to the devil, but missing the real world. You are building something you are not sure it will work, spending hours daily and putting your whole soul into something you believe in, something you know if it works it might be the beginning to a new life, but something like that comes at a cost, and it did cost me things, but I was willing to give them up for the kind of speed I needed to make this happen.

Within those 30 days, I have failed so much more than I have in the whole year, but no one saw that. I got rejected so many times, I started doubting myself, what if this isn’t for me, but what if it worked out? Unless it is a full straight-up registration blocked out, but it was not. So, I kept reapplying until I got a yes.

2. The quiet logs.

Like I said earlier, building alone in the dark is a superpower. It quietly makes me realize how big what I was building can be, makes me see clearly without the noise of social media or people telling me this might not work out. Every day, I was shipping features, UI, and fixing bugs that weren’t there yesterday.

Building alone strengthens your muscles of finishing things you couldn’t have finished if you were distracted by the world, and finishing things for your own sake. The discipline was really the ability to make myself accountable, the force to focus on one thing, until this is done, nothing else matters.

I built a checklist and an escape hatch system that makes me get things done because I know no one will hold me accountable but me.

3. The incubation period.

Building in the dark isn’t the absence of an audience. It’s the incubation period. This is the period when you stay in your shell, build and hash out something worth sharing with an audience.

Let’s use a caterpillar as an example, which is the larval stage of the insect. When it decides it’s time to emerge into something beautiful, it turns into a butterfly. It’s called an incredible transformation.

Every audience you will ever have will be born from what you build when no one’s looking.

Now You Jog

After taking your first walk with no one looking and walking multiple times with almost no one watching you, when your legs get strong enough, it’s time to start jogging.

I’m in the jogging phase now, what they call building in public.

Right now, WritePat is making less than $40 mrr, but that is the validation I need that this will work. It’s time to jog, so my audience and people can know what I am building. At the end of the day, whatever product you build in the incubation period, you build for people to use and for you to make the kind of money that lets you improve and build better products.

Maybe the silence means I was wrong, maybe I should have stopped at the first step I took. Maybe if I was posting it while I was building in the initial stage, maybe more people would’ve noticed by now, but all we gat is maybes. WritePat’s existence came from the focused work I was willing to go through alone in the dark within 30 days, expanding to five social media platforms, integrated with Kit and MailChimp, extensions set up for Chrome and Firefox. WritePat is used daily by its own founder, which is something. That’s just not loud yet.

Every one-person business everyone admires now once had a dark period with zero witnesses. No one to buy or say how cool they are, but they didn’t stop after the first step, they took multiple steps in the dark phase, then came a little glimmer of light, so the jog and then ran. They kept running ever since, that is why you admire them. They can do what most couldn’t: build from the dark.

The Dan Koes, Justin Welshes, and Marc Lous of the world you admire now, you never saw their year one, what they had to do to get to see the light in year two. If you’re still in year one, you’re not behind. You are just in the part of the story that doesn’t get told until after the curtain is fully opened and the light shines in.

I’m not building in the dark because of my audience, I am doing this because the alternative is going back to freelancing and waiting for that one day someone will come along to help build and open the curtain for light to come in, but I have realized no one is coming, and the alternative is worse than the silence.

Nineteen days of no one checking on WritePat. I checked on every single one of them. The dark doesn’t mean you’re failing. It’s proof that no one’s built yet what you are building.

If you’re building something right now that no one’s watching, hit reply and tell me what it is. I’d like to know I’m not the only one.

P.S. If you’re in your own dark period right now, building the checklist, running the routine, talking to almost no one about it, hit reply. Tell me what you’re building. I built a checklist and an escape hatch system to hold myself accountable through it, and I’m happy to share it with you.

Welcome to the club.

About 5 weeks ago, I launched an app, writepat.com, which I created and launched within 22 days. The creative process was easy, smooth, and most enjoyable. I will tell you that for sure, but when it comes to actually making money through your products, that is the hardest part I’ve been facing so far.

If you’ve ever launched anything or a product at all, you will understand the fact that getting someone to buy your product is the real job right here. Online, everyone makes it easy for you to just build something, and people will start buying. It doesn’t work that way, according to what I’ve seen so far.

This newsletter is about the downside of building something and how to get real users to use it. I’m going to tell you what I did wrong and everything I’m currently doing right.

How Writepat Got Built

The idea of building Writepat has been with me for about a year now. I didn’t know that it would become an app. It started with Notion. The initial system was built on Notion. I’ve been using this system for about a year and a year. But immediately we entered 2026, I knew that something had to change.

So I built an app, the app was just for me alone. I didn’t think of sharing it with anybody else. I thought this would just be a personal app for me and me alone. But in February, I shared it with a friend of mine, and he was amazed at what the app could do, because he could write his newsletter directly in the app, restructure it, and also convert it into social media posts. He was like I should share this with other people as well. He told me people would buy or pay for it. Well, I listened.

When I revisited it, the design looked a little bit bad, let me just say a lot, a lot of bad. So I knew I had to update a lot of things and also make it more user-friendly, and that was what I did for 22 days. I already have advanced knowledge in coding, and with the help of AI, I was able to complete everything in 22 days. I really enjoyed the building process because this app was built to my liking and what I think people would want as well. I love building, and I also like writing. Those are the two major things I like doing.

The building was properly planned and executed. And I love the process. I can’t say that enough.

Yeah, the building process came to an end, and it was time to launch the product and make money, which is where I mess things up. I thought launching would be that easy, and people would just jump into the app and start using it.

Well, I was wrong.

What I Did Wrong at Launch

I launched. I thought my bank would be flying with money, and I would become a millionaire. Oh, that didn’t happen. It was worse because no one registered for the free trial. That was bad.

It was a launch structure issue. The main issue was the strategy I used, and there was this particular thing I should have done that I didn’t. I initially wanted to do a waitlist for the app, but I changed my mind because this is my first paid app, and if I want to make any mistakes, I want to make them as fast as possible, so I can move on to the next thing I have to do.

I asked for the mistakes, and they came. Well, some of these mistakes aren’t really mistakes. They are just things I didn’t do, strategies I didn’t implement.

One of these is that I didn’t reach out to people manually. I thought after launching the app, I would start reaching out to people. But I realized that I should have done that initially.

Another thing I did wrong was that I only sent a few launch posts and newsletters, which is sad because I am an email marketing expert, and I know that I should have sent more emails before the launch date and after the launch date.

One last mistake I made was that I didn’t prioritize 24/7 support for the early users. Somebody reached out to me through the app, and I wasn’t available until 7 hours later. Being a one-person business owner, this is a little bit new to me and a bit difficult for me to reply to people as early as one or 30 minutes later.

What I Started Doing Right

Well, now we know about the mistakes. I think we should talk about something good for once.

Let’s just say everything I did wrong, I started doing right. I reversed everything. One of the things I did right was replying to customer support within 30 minutes.

But one thing I’m getting really good at, and if you’re going to go away with anything in this letter, it is this one. It’s sending direct messages to people. Anyone you think might be a perfect fit customer for the product you’ve created, directly reach out to them. This is what I’m doing now. I’m sending about five messages at least every day for the past week. And that was how I got a paid customer last week. It was surprisingly working. I don’t like reaching out to people directly. It’s not something I like doing. But I have to do it for the sake of my app. Unless I want to be the only user using the app. Funny.

So how do I know who is a perfect fit for my app? My ideal customer is someone who has a social media presence and also an email newsletter. What I did was reach out to this ideal customer, send them a message about the app and how to use it, and some of them registered, some did not. For the past 10 days that I’ve been doing this, I’ve gotten about five people who have registered for the free trial. And one of those five people has actually become a paid member.

I’ll keep promoting it in my newsletter and on my social media, but mainly for now, I’m sending out direct messages to my ideal customers. I’m currently reaching out to people on LinkedIn. I haven’t started with enough people on Substack for now. This will be one of the most difficult things I will do for this app, but I have to.

Well, a few years ago, if I were told that I would build an app that someone would pay for, I would ask you to shut the front door and go through the back. Jokes apart, I was really happy when I got the first paying customer. It was like, wow. I actually reached out to the first paying user and said thank you. Now I can change my coffee machine.

Just Launch It

Being a one-person business owner, I don’t think I would have changed anything based on the experience I had initially. Because that would have delayed me from launching, if I was looking for the perfect way to launch and start every strategy, and the best way for me to make money from the app. I would have done things differently if I had the ideas and experience I have right now after launching. Probably my next product will be a little bit different. But that being said, I’m happy I did it anyway. I’m happy I launched when I did.

So if you don’t have experience launching a product, if you haven’t launched anything before, do not stay in that loophole of looking for the best strategy and the best way for you to launch. Just launch it. You would not get experience unless you start doing the thing. The way for you to learn is to actually start doing it.

Launching a product and building a product is totally different work, especially if you don’t have a lot of audience like me. So be ready to do the work, because it will take a lot from you. If you’re a one-person business owner, it might be a little bit difficult because you have to be the salesman, you have to be the content creator, you have to upload the content, you have to create the app, and you have to do a lot of things behind the scenes. Which is a lot, if I can tell you, it’s a lot. But you will come out the other way fulfilled. The building process is the easiest. I’ll say that again. The building process is the easiest. The hardest part is actually telling someone to pay you to use your app. Don’t let anyone tell you otherwise.

Currently, Writepat is like my baby. I’m using the app myself, and it has been great so far. I stopped posting on Substack recently because I hadn’t been consistent when I was building the app. But now that I’ve started using the app, I’m getting more engagement on my notes again because now I’m consistently posting, and the beautiful part is that the content coming out from Writepat is quality, if I can say that myself. After converting my newsletter to LinkedIn, the LinkedIn posts are getting 95% to 100% human detection. I actually used 20 hours to update the conversion system behind Writepat so that it produces the best quality of content.

Writepat is doing very well. The next thing for me to do is promote it every single day, reaching out to people directly in their DMs like a lost fellow. That’s fine. It is what it is. And I’m willing to reach out to whoever for this app to get more users.

If you haven’t tried it yet, what are you still waiting for? You want me to come and knock on your door or something? Just use the link in the promotional area below and go ahead, try the app out. Maybe it will help you the way it has been helping me.

- Owol

P.S. As of writing this, I only have one paid user in Writepat, and I got them by sending a direct message. If you have a social media presence and a newsletter, you are exactly who I built this for. Try it free here.

This is not a productivity letter.

This is a story about burning out, rebuilding from scratch, and accidentally creating something I couldn’t find anywhere else.

If you write a newsletter and struggle to stay consistent on social, keep reading. This one is for you.

The Problem Nobody Talks About

Everyone tells you to be consistent.

Nobody tells you how exhausting it is to actually do it, especially when you’re a writer with client work, side projects, and a life that doesn’t pause for your content calendar.

I started posting on LinkedIn and Twitter because I knew I needed to build an audience. I was writing. I had ideas. I had things to say.

But writing a newsletter and then reformatting everything for LinkedIn, then Twitter, then Substack, that’s not one job. That’s four.

At some point, I stopped enjoying it. I started dreading it. I would skip days just to escape the process. And when you skip days, the guilt piles up, which makes it harder to come back, which makes you skip more days.

I wasn’t lazy. I was running a broken system.

The 4-Tool Setup That Almost Worked

I did what most writers do. I went looking for tools.

After a rabbit hole that lasted longer than I’d like to admit, I landed on four: Notion to write, AI to convert, Make to automate, and Typefully to schedule.

It worked. For a while.

But every week, I was maintaining four tools, paying for three of them, and still spending more time managing the pipeline than actually writing. The tools were supposed to give me time back. Instead, they became a second job on top of the first one.

Then, in January this year, I started on Substack.

One month. 190 subscribers. People were reading. People were responding.

But behind the scenes, I was manually copying notes from Notion into Substack every single time I wanted to post. When a busy week hit, I’d forget. Then I’d feel guilty. Then I’d avoid it.

You know how that story ends.

The Chrome Extension That Wasn’t Enough

I started building in February.

First, a Chrome extension to auto-publish Substack notes. It worked, but only when my computer was on and Chrome was open. Every other tool I found had the same limitation. They all needed an extension running in the background. Your computer had to be awake. You had to be present.

That’s not consistency. That’s just a fancier version of the same problem.

I scrapped it.

Started over. A full web app this time. Built from scratch. No extensions. No dependencies on your browser or your machine being on.

By March, it could publish to LinkedIn, Twitter, and Substack automatically, from any browser, even when your computer is off.

I called it Writepat.

I built the first version for myself. A week later, I made it public.

What a Morning Looks Like Now

I wake up around 4 AM.

20-minute morning routine. Then I open my laptop, go to Writepat, and write.

That’s it.

I write my newsletter for 90 minutes every morning. That’s my content pillar, the one thing I protect above everything else. While I’m writing, I’m not thinking about what I’ll post on Twitter or what my LinkedIn caption will be. I’m just writing. Deeply. Without distraction.

Writepat has a built-in research tool on the side. If I need to look something up while writing, I don’t leave the page. I don’t open a new tab. I don’t fall into a YouTube spiral. I research, I write, I finish.

On Sundays, I spend about 30 minutes getting ready for the week.

I open the newsletter I wrote, hit convert, and Writepat generates platform-specific posts for X, LinkedIn, and Substack. Not copies of my newsletter. Not the same text pasted three times. Posts that are written for each platform, the right length, the right tone, the right format.

Then I use the smart scheduler. It slots everything into my pre-set posting times automatically, randomising across weeks so it doesn’t look robotic.

That’s the whole Sunday routine. 30 minutes.

The Sunday That Changed How I Think About Consistency

Three days ago, Sunday, March 22, I decided to make up for the weeks I wasn’t consistent.

I used Writepat’s Import from URL feature. I pasted the links to 3 of my past newsletters. Writepat pulled the content in automatically.

Then I converted each one: - 70 Substack notes - 70 Tweets - 4 LinkedIn posts

That’s 144 posts per newsletter. Three newsletters. 432 posts.

Plus 2 LinkedIn posts and 16 Substack notes I already had in drafts.

Total: 450 posts scheduled. In 30 minutes.

Posts going out for the next several weeks. Automatically. Without me touching anything.

I’m not saying this to impress you. I’m saying this because I spent months feeling guilty about not being consistent, and it turns out the problem was never my discipline. It was my system.

Try Writepat free for 7 days

Write your newsletter once. Writepat handles the rest. Try it free for 7 days - no pressure, no commitment.

Try it for free

What Writepat Actually Does, Step by Step

Let me walk you through the tool properly so you know exactly what you’re getting.

Step 1: Write your newsletter. Open Writepat and start writing. Clean editor. No distractions. Built-in research tool on the side so you never have to leave the page. This is your content pillar, the one thing you do manually, deeply, and with full focus.

Step 2: Convert to platform posts. When you’re done, hit convert. Writepat uses Claude AI to generate: - Twitter/X posts (single posts or full threads) - LinkedIn posts (written in LinkedIn’s style, not just copied text) - Substack notes (short, punchy, native to the platform)

You can also import past newsletters by URL and convert those, too.

Step 3: Edit and customise. You get a full compose editor for each platform. Adjust tone, length, add images, split into threads. The AI gives you a strong starting point, you make it yours.

Step 4: Schedule. Use the smart queue. Set your preferred posting times once, and Writepat fills those slots automatically every time you schedule content. Or pick specific dates and times manually. Your choice.

Step 5: Auto-publish Writepat publishes to X, LinkedIn, and Substack automatically. Not when you’re online. Not when Chrome is open. Any time. Any device. Computer off.

This is the part that no other tool does the same way. Every competitor I found for Substack auto-publishing needs a Chrome extension running. Writepat doesn’t. It publishes directly from the server.

What Else Is in There

A few things worth mentioning that I use regularly:

Scratchpad, a space to dump ideas as they come. I have a note open next to my writing some mornings. When something crosses my mind that’s not for this newsletter, I throw it in the scratchpad. On Sundays, I come back, pick one, and turn it into a newsletter.

Ideas, a structured idea bank. Different from scratchpad. This is where the ideas I want to develop properly live.

Analytics, see what’s performing across platforms. Impressions, likes, engagement. It pulls data so you can see which of your posts actually landed.

Evergreen Recycler, automatically surfaces your best-performing posts after a cooldown period so they can be scheduled again. Your best content works twice.

Split & Schedule, write one long piece, drop a delimiter like ### in between posts, and Writepat splits it into multiple posts and schedules them separately across your queue. Good for long threads or drip content.

Voice Profiles, tell Writepat how you write. Tone, style, topics to avoid, and phrases you use. The AI uses this when converting your newsletter so the output sounds like you, not like everyone else.

Who This Is For

Writepat is built for newsletter writers who want to focus on their long-form content and let the tool handle social distribution.

If your content pillar is your newsletter, whether it goes out on Substack, Kit, Beehiiv, or anywhere else, Writepat takes everything you’ve already written and turns it into weeks of social content automatically.

You don’t need a team. You don’t need four tools. You don’t need to be online at 9 AM to hit publish.

You just need to write your newsletter.

The Founding Member Offer

Writepat went live five days ago.

For the first 50 people who become paying members in the next 30 days, 50% off, forever.

Not just your first month. Every month. Every renewal. 50% off for as long as you use Writepat with subscription cancellation.

There’s also a 7-day free trial, so you can see if it’s made for you before paying anything.

The founding member discount is capped at 50 people. When they’re gone, the price goes back to full.

Use code FOUNDING50 at checkout.

Claim Founding Member Pricing

First 50 members get 50% off forever. Use code FOUNDING50 at checkout. Offer ends April 19 or when spots run out.

Join Founding Member

→ Start your free 7-day trial at writepat.com

One Last Thing

I built Writepat because I couldn’t find it.

Not because I wanted to build a SaaS. Not because I saw a market opportunity. Because I was a newsletter writer who needed a system that didn’t exist, and I got tired of waiting for someone else to build it.

If that story sounds familiar, if you’ve been duct-taping tools together, skipping posting days, feeling guilty about inconsistency, this was built for you.

Come try it. Tell me what you think.

I read every reply.

- Owol Founder, Writepat

writepat.com

You’ve been told you need to work hard, work 80 hours a week, and if you refuse to work more than 30 hours a week, you’re called lazy.

Hustle culture told us we have to work until our backs break before we have the right to call ourselves a solopreneur, solo founder, or entrepreneur. Some of us did, and then our family, focus, friends, and health suffered for it.

Here’s the truth: If you have a business that relies on content, all you need is 60-90 minutes a day to get your content ready for all your social media. If you’re spending more than that, you’re doing a lot wrong.

The One-Person Business Era

We’re in an era when one person can start a business online, promote it with social media without spending more than 4 hours daily, and get more done than people with a team of 6 people, without sacrificing quality.

I run a one-person business as a solo founder, making 5 figures without stressing myself to burnout.

Things are changing. What takes a team of 6 to do now can be totally automated with 2% of the funds it takes to run such a team. If you’re not taking advantage of this now, you will be far behind when the time comes.

If you think you need a team to run your business, think again. What you need is the skill to create systems that make your content creation easy.

One person can now create content, manage content, post content on multiple social media channels, create a product, promote the product, etc. All they did was think, delegate, automate, systemize, and eliminate, while others still follow the old ways of creating content.

The Problem With Nonstop Creation

If you’re working nonstop as a creator, writing content for your social media accounts one after the other, and spending more than 4 hours every day as a solo founder or solopreneur, I urge you to rethink how long you’ll be able to sustain that energy.

Those who will win are the ones who can go as far as possible without allowing their business to run them.

Sure, there are people going about this the wrong way, posting mediocre content they asked AI to spit out by giving poor context. You ask AI to write you 10 LinkedIn posts, and you wonder why no one engages with your crappy content. That’s not what I’m here to talk about.

But should you wait to make such a mistake when you can learn from someone, so you can do it faster and better?

My Content Confession

Quick one: I hate manual work, especially work I have to repeat over and over again. I think it’s because I’m a strategist.

I’m one of those people who, if they’re given a task of 3 hours, will spend the first 2hrs 30mins building a system that gets it done within 10 minutes and spend the rest 20mins to rest.

Here’s how I manage my entire content within 90 minutes daily.

Yes, I know what you’re thinking, is that possible? Yes, it is. I know people spend 2 hours writing a LinkedIn post, and I’ve also been there, so I understand.

My 90-Minute Newsletter System

This is the pillar that holds my content, the one I can’t delegate to anyone or anything. I love writing my newsletter, so I do it every day, even if it’s one line (the lie I tell myself, and end up writing 800 words in one sitting).

I have a system that guards me and keeps me consistent.

The first rule: if I do not do anything in a day, I must write, either for a client or for myself. After writing my newsletter, I always feel good.

Here are the rules I live by for my 90-minute writing:

• After my 20-minute morning routine

• On my PC without WiFi

• Open Notepad alone

• Set a 90-minute time block (10-minute break in between)

• I write for two sections

• Then I take a walk

It’s not that hard to stick to it if you have a system like this in place.

If you’re worried about writer’s block, we’ll talk about that along the way. I do have a writing block, and I still have it for the first 2 minutes before I start writing.

Those first two minutes, I just stare at the blinking cursor, racking my brain to know where to start from, not because I don’t know what to write, but because I want the hook to be good enough for me to make it better in the editing zone.

Note: your first newsletter doesn’t have to be perfect, it just has to be good enough and clear to read.

I’m not the best writer, I make grammatical errors too, but that won’t stop me from writing again tomorrow.

I write 5 newsletters every week, not just for myself alone, but for clients.

My Newsletter Researcher

If you spend hours researching what to write about or paying someone to do that for you, you’re not even playing the game. Remember, we do not want to rely on manual work as a one-person business.

I automate 80% of my content process, and doing research is one of them. I don’t want to spend hours doing research I might end up not using, when I can pay less than $5 a month to have it in my CRM (Notion) with one click of a button.

Here’s how it works:

I use Notion for my content creation. All content is kept and organized on Notion. From my newsletter, LinkedIn posts, X posts, Substack notes, and many more live on Notion.

My Notion database is connected to Make, an automation app. I use Make to automate most of my content tasks and lots of other things.

I dump my idea in an idea block. When I change the status of a page to “Research”, the Make automation will take my idea, research it, and return that research content to the research block.

Every Sunday, I pick or write ideas I would like to talk about, then change the status to Research, and the app will conduct the research I need to help me gain a clearer sense of what I’m writing about.

I don’t have to spend time asking Google and going to multiple forums just to end up on YouTube after watching a video for an hour, with no use to what I want to write about.

My Content Repurposing (My Favorite Part)

If you still manually repurpose your content, well, at least you’re better than people who write content for each platform, or worse, those who generate random content from AI without their own idea.

The repurposing system is set up on Make. Whenever I change the status on a Notion page to “Check newsletter”, the Make automation will take my newsletter and check if there are any grammatical errors. If there is any, it will fix it and return a new version. It doesn’t rewrite or change anything in my newsletter, only fixes grammatical errors I missed.

Yes, you can call me lazy that way.

Here’s where the magic happens: after auto-correcting the newsletter, it will use the newsletter to write 3 LinkedIn posts, 15 X (Twitter) posts, and 10 Substack Notes.

All this is running even though I’m not in my Notion or asleep, because this is the new advantage we get to enjoy now, and you should use it while you can.

You can check my LinkedIn Page (Owol Destiny) to see how my posts are performing with the small number of followers that I have. It performs far better than any generic content you’ll get from AI without a good prompt and context.

All this content is sent back to each respective place, well organized on Notion, for me to use whenever I want.

My Content Scheduler

Good, but I don’t want to post the content myself every single time. I can post 5 posts manually on X (Twitter) every single day, but that’s not the best way to use one’s time. It might be a very busy day, and I’ll forget.

Some might say: Why not schedule it on X (Twitter) once every week or month? Yes, I did that. I quickly realized that I was spending close to 8 hours a month scheduling posts. Moreover, if I need to repeat it, I’ll set up a system for that. Remember, as a business owner with no team or a small team, you should avoid manual work if you can.

Here’s how the automation works:

I change the status on the page where the post is on Notion to “Accepted.” That post will be flagged, and Make will run, take the post, and send it to Typefully (the third app) to schedule. Typefully schedules my content for X and LinkedIn.

I know this sounds simple, and now it sounds like all I do is click buttons on Notion, while all my content is done for me. Don’t forget I still write my newsletter 90 minutes every day. I don’t use that much time anymore because I’m getting better at writing my thoughts down more quickly and systemizing my content process.

What I Manually Do (1 Hour Every Sunday)

• Cross-check LinkedIn posts

• Cross-check X (Twitter) posts

• Cross-check Substack notes

• Cross-check Newsletter

• Change post status to Accepted if the post is good to go

• Change 3 newsletter page status to Research

• Write 1-3 ideas I would like to talk about someday

The Exact Time Breakdown

What exact time does it take me to have my posts ready every week? That’s the question everyone mostly asks me.

• 90-60 minutes daily for newsletter writing (mine or client)

• 60 minutes on Sundays to check and accept posts and plan the weekly newsletter

• 60 minutes on Saturdays to design post/newsletter images

That’s all I do every week to have content to post every day, without burning out.

Only those who are ready for the next wave will succeed. The rest will fall behind, thinking, “Where did we get it wrong?” You don’t want to be among those.

But you don’t have to because I’m currently perfecting this system so that others can use it for themselves.

Join the waitlist here

If you’d like to use such a system for your content, ​join the waitlist​.

Talk soon, dont go anywhere,

- Owol

P.S. The first 10 people to join the waitlist will get it for a coffee price. You don’t want to miss this opportunity before it launches on February 2nd.

When I was a kid, my love for stories was intense. I never missed a story night told by an elderly man in my community.

It was always fascinating how someone could tell a story so vivid that it takes us along. Most of the time, I felt like I was part of the story in those moments he spoke. It was so clear that I could see through his mouth into the depths of these words.

Then everything changed.

The man lost his wife a year later and stopped coming out to tell us stories. While we couldn’t blame him, gradually people stopped coming because he was the only elderly man who told such remarkable stories.

I kept going to where stories were always told in the evening, thinking that someday, he would outgrow his sorrow. But that never happened. Instead, I was the one who outgrew my patience with going there.

After 3 years in the same community, I had an idea.

One day, I tried to tell my friends a story.

Thinking I could do the same thing the elderly man did, it shouldn’t be that hard, I said to myself.

So I informed my friends and other younger fellows that I would be telling a very interesting story that night, and they should come.

Yes, they did come. And I did tell a story.

But something felt wrong.

It was as if I stole someone else’s tool to use, but forgot to steal the instruction manual with it. I didn’t see that focused, heart-beating spirit in their eyes.

Everyone started leaving one after the other. That was when I knew I must have done something wrong, because no one left while he was telling stories.

I was left with my two friends who were having their own conversation about a ball match. When I said that was the end of the story, their next words were, “Great story, when are you doing it again?”

I never wanted to feel the way I felt that night, so I told them never.

I went to bed, and I couldn’t sleep.

Thinking about what I had done wrong to make people want to leave, or finding it hard to focus on the story. Then I figured the only person who could know the answer to my questions was the elderly man.

So at dawn, I went to him and knocked on the door.

He opened it and said, “I knew you’d come, but I didn’t know it would take you this long. You must be a very stubborn person.”

I smiled and went to sit down.

We had a little conversation here and there, but I knew why I came, and that was the only thing on my mind. So I asked:

“How do you tell such good stories that make people believe whatever you say and feel whatever you want them to feel?”

He smiled, then said, “I was once like you. I couldn’t tell stories that people would listen to.”

I didn’t believe him at that spot. How could someone like him compare himself to me? But I was wrong once again.

“I will give you the 6 rules of telling a story that makes even someone who can’t articulate themselves better at telling a story,” he said.

Rule One: Never tell a story you didn’t live yourself or lived by someone you know.

Rule Two: Never tell a story like you are telling history.

Rule Three: Tell a story the way people want to hear it, not exactly how it happened.

Rule Four: You should persuade your listener to believe you with a sprinkle of proof.

Rule Five: Never tell a story without a transformation, the “aha” moment.

Rule Six: The end of the story is the most important.

“My son, that is how you tell a story,” he said.

That was after 2 hours of him talking, and the only thing I did was listen.

Now, Let’s Talk About The Six Rules In Detail

And how I use some of these rules in my writing, if not all of them. For people to read your stories and listen to you when you tell a story, you do not have to be a great writer. You only have to be good with your words.

Rule One: Never tell a story you didn’t live yourself or lived by someone you know.

The night I tried telling my friend a story, and they didn’t listen, it wasn’t just because I was a terrible storyteller. It was also because I was telling a story I didn’t live myself.

Isn’t that what fiction storytellers do?

On the contrary, no. I am going to make that clear as we go on.

What the elderly man said was right, but it wasn’t clear until I understood it. At first, I thought he meant you need to live that life yourself or ask someone who has lived that life to tell you about it.

Later, when I started writing and using the idea, I started noticing that more people started listening. But it still didn’t work the way I wanted. I still didn’t see that light-up spirit I saw back then.

Like a man searching for meaning, I started seeking what I was doing wrong again.

One day, just like every other day, I took a walk after dinner.

On the way, I saw a man with his son. I was walking behind them, lost in my deep thought. Then the son asked, “Dad, how do you convince your customers to buy from you instead of others?”

I broke my deep thought to listen closely.

His father said, “Son, all I did was believe my product is better than theirs. I just needed my customers to see and believe it too.”

That was when it hit me.

I knew I lived some of the stories I told, but I told them like someone who didn’t live them. If the light I was looking for is not in me, I can’t extend it to others.

The difference between a great story and a terrible one isn’t the story itself.

It’s all about the teller or the narrator. Someone well-versed in the knowledge of an event, also called a relater.

That is why a fiction storyteller can write a story from their imagination, and we will read the story with a spark in us. All because the teller believes the story itself to be true and writes it with such great spirit, we have no choice but to share in it.

Rule Two: Never tell a story like you are telling history.

No one wants another history class. You don’t want your story to sound like one.

You have written stories before or included some in your newsletter, but every single time, people get bored reading them. It’s because you might be telling history, not a story. Do not confuse the two together.

History is boring (don’t shoot me for that one), but stories are fascinating. Stories take you along into a world you have never been in, as if you are there. That isn’t history, that’s a story.

The word “story” was removed from the word “history.” In Latin, it’s called “Historia,” which means “narrative of the past account, events, tale, or story.”

The Richest Man in Babylon wasn’t a history but told as a story. That is why a lot of people love the book. The author brought us into Babylon with that book. You felt like you were there because you believed what he was saying.

Rule Three: Tell a story the way people want to hear it, not exactly how it happened.

Yes, I know you wouldn’t want to lie in your story, but unfortunately, it’s your story, and you have the power to tell it as you please, as long as you take others along and make them believe you.

Real truth: People don’t want to hear everything that happened in your story, nor do they want to hear it exactly as it happened. Your story might be lacking some essential story elements. You want to include those and filter out other unnecessary things nobody wants to hear about.

Why do you think the journey from pain to hero takes that long to happen in a movie? Because pain or failure is more relatable. Terrible analogy (blame my coffee), but it’s what it is.

Rule Four: You should persuade your listener to believe you with a sprinkle of proof.

Human beings want proof. That is the difference between animals and us. I do not think they need proof because I haven’t had a conversation with one before, and they never respond anytime I try to. It’s weird saying it that way.

You need proof for people to want to listen to you. Your proof can be a person, a place, an animal, or a thing (basically a noun).

At the beginning of this letter, I mentioned an elderly man, my friends, and a gathering. That is proof that I am right to tell this story.

You do not have to go to the extreme for your proof, but give something people can link back to.

Rule Five: Never tell a story without a transformation, the “aha” moment.

Nobody wants to spend their time reading a story that ends up the way it started. We want to feel something: pain, anger, joy, love, empathy, anything. Your story shouldn’t have one feeling throughout. We want to see the hero fall, stand, fall, and stand. That’s what makes us human.

We love to see others go through what we thought would break them, and seeing them come out successful is a remarkable sight.

Also, your story can be the other way around, a hero starting from a very beautiful place to end up falling because of their consistent bad choices.

There should be a point of lesson, or transformation. That is what your story should have. I have never heard of a great story that started and ended the same way.

Rule Six: The end of the story is the most important.

The end of a story is where people are lit up the most. Your story should start with an interesting hook to keep the reader in flow. You want to start with a scene that makes them want to read the rest of the story.

You can start with the middle, end, or beginning of a story, something most interesting, that gives so much, yet at the same time, too little, that keeps them on their toes.

A slow but steady beginning that picks up before the end is better than the other way around.

Most beautiful stories that ended terribly get bad reviews because the reader feels empty at the end. Most writers are more worried about the end of a book than the beginning.

Let’s look at J.K. Rowling, for example. She had to leave her home to finish the final chapter of Harry Potter in one of the most expensive hotels just to focus, because she knew how important the ending of a story is.

Everyone can love the beginning of a story, but if the end sucks, the whole story is broken.

The End Of The Beginning

So, after the elderly man was done with the storytelling of old ways, I thanked him and took my leave.

It was 5 years later when I started writing stories in college that this came in handy. I was said to be one of the best writers in my college then.

It took me 5 years before I started using the story-written wisdom of the elderly man, but you do not have to wait that long. You should be smarter than I am and start using this in your next writing or newsletter.

Talk soon.

- Owol

While most people still struggle to write, I write with ease every single day.

Writing is like my superpower, and system is my strength.

The truth is that I wasn’t always like this. I also once found it difficult to sit my butt down to write.

Until I found a way that works for me, and it has worked for all of my clients as well.

I once relied on discipline to write, but you know what happened? I couldn’t keep to it.

Instead, I would panic when the deadline was close, quickly write to cover up, and end up delivering poor content, then blame the algorithm for my low performance.

We are in a day and age where quality is getting rarer and more valuable.

Writing for me is not negotiable. I don’t want to outsource my newsletter writing to anyone or AI.

Here’s the problem:

Sometimes you want to do something. For some reason, you can’t, not because you’re lazy, but because you haven’t planned and followed through.

If you want to set up a sustainable one-email-per-week routine, you need a system that will help you get it done.

Let me show you the secret to my newsletter writing ritual.

The system that keeps me consistent, even when things are hard:

It all starts by setting a specific time that you will write every day and sticking to it.

Yes, I know it’s not as simple as that to adopt a behavior.

I write every day. I’ve scheduled the first 90 minutes of my day to writing, but that shouldn’t be the case for you while starting.

You should start with what you can keep to.

90 minutes is what I can keep to every day. What time? How many minutes can you keep to?

I advise you to start with 30 minutes.

I’m sure you can take out 30 minutes of 24 hours to write. If not 30 minutes, do 20 minutes. Something is better than nothing.

Let me tell you about my client, Emilija:

When I first met her, she found it difficult to write her newsletter.

She said being a mother, she doesn’t have the time to write every day, but she really wanted to.

We had a one-on-one talk, and we ended up finding her own perfect time to write.

Now, she wakes up 30 minutes earlier and writes for 20 minutes every morning before her daughter wakes up.

No, she didn’t add more time to her day. What she did was replace the time she used for scrolling social media in bed with writing.

The last time we spoke, she now sends out one newsletter every week. She is happy doing what she always wanted to do.

That is what works for her.

You just need to find what works for you.

You need a system in place to follow through. I can’t create a system for you, so I’ll share mine with you.

My 90-minute writing system:

- After my 20-minute morning routine
- On my PC without Wi-Fi
- Open Notepad alone
- Set a 90-minute time block (10-minute break in between)
- I write for two sessions
- Then I take a walk

I do that every single day.

It is not that hard to stick to if you have a system like this in place.

For me, I do not check my phone till it’s 4 hours after waking up. I do not connect my PC to Wi-Fi for the first 90 minutes of writing.

You do not need Google or ChatGPT. If you are writing and searching at the same time, you will end up confused and distracted.

I have a research system in place that takes my ideas and does the research for me. All I need to do is go through it, take the necessary information, and add that to my Notepad on Sunday for that week’s writing.

My goal is to write 800+ words every day. Sometimes I do more, sometimes less. But I make sure I get it done.

My repurposing content style:

Currently, I repurpose my newsletter for my social posts.

Why?

Because I do not want to spend another minute writing content for LinkedIn or X.

So I created a system that takes my newsletter and returns 3 LinkedIn posts and 15 X (Twitter) posts.

Sometimes I write up to two or three newsletters a week, so that is a lot to repurpose into social posts.

It saves about 80% of my content creation time while I still retain my unique voice.

And it makes marketing sustainable for a solopreneur like me.

It’s like killing three birds with one stone.

I’m always looking for ways to make things easier without losing quality. You should, too.

Here are some mistakes to avoid:

I made most of these in the initial stage.

Mistake 1: Writing beyond your scheduled time

Yes, I thought if I could just do a little more. I always get more ideas when time is almost up.

This is how you get burnout.

Now I stop a few seconds before time ends, and I have been doing great with this so far.

Mistake 2: Thinking you need Wi-Fi on

I thought I needed Wi-Fi on while writing for quick research, until I realized it was just another distraction.

Do your research at least a day before. For me, I get my research done on Sundays.

That way, I can focus on the writing within my writing block.

Mistake 3: Wanting to perfect your writing

Yes, this happens to everyone. You think your writing is not good enough, so you keep changing your words over and over again.

I noticed that you will always find something to change.

Yes, quality is good, but putting in the reps will make you better over time.

Do not overcomplicate it. Write, edit, and send.

You can always get better in the next newsletter.

Mistake 4: Correcting your words as you write

This one slowed down my writing time at the beginning. I thought I was doing the right thing.

But what I do now is different, which is what every top writer does.

I just write everything down all at once, without correcting my errors.

Then I correct them all at once on Sunday, which is when I edit my writing.

The 90 minutes Monday - Saturday are for writing, and Sundays are for editing.

Mistake 5: Trying to polish your writing

Most people end up stopping writing because they think it doesn’t sound good enough.

Everyone is a writer. We just write differently.

You will only find your way if you keep writing without copying everyone.

Learn the basics of writing, how to articulate your thoughts in a letter. Do not try to sound too fancy. Write as you talk.

One weekly high-value email versus high-frequency, lower-quality sends

I have seen people send out lower-quality newsletters every day.

Great for them, but if you want to do better in this new age, you have to stand out with quality.

In the age of technology and AI, lots of people have access to sending a daily newsletter with lower quality.

But only those who still write their newsletter themselves will stand out.

People know quality when they see it.

Lower-quality newsletters often end up in the junk folder.

Eating 10 low-quality foods doesn’t change the taste or the quality, and it can’t be compared to one high-quality food.

I use AI too, but not for my newsletter writing. You shouldn’t either.

You don’t want to sound like every other person out there.

People often ask me: “What types of content are most valued by your specific audience?”

I can’t really answer that. Only you can find out.

The best way to find out is to write and send out some newsletters. Then check your analytics to see which topics perform well and why.

You need to give people what they want and sometimes sprinkle yours in.

Remember, customers are always right, especially if they have money. Lols.

Here’s the bottom line

You do not need more time to start writing your newsletter.

All you need is to remove distractions and take 20 minutes in the morning for focused writing.

If Emilija can, you can too.

Talk soon,

- Owol

P.S. Writing has changed my life and the lives of some people I know. Set your time, create your system, and stick to it. That’s all it takes.