<script data-pm-proxy="intercept"></script><?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Get Found on LinkedIn: Are You Ready to Land Your Next Job?]]></title><description><![CDATA[Get Found on LinkedIn: Are You Ready to Land Your Next Job?]]></description><link>https://getfoundonlinkedin.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!4o2I!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe74095a8-3dd0-4259-a20b-4460e6952fef_1280x1280.png</url><title>Get Found on LinkedIn: Are You Ready to Land Your Next Job?</title><link>https://getfoundonlinkedin.substack.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 01 Sep 2026 10:07:39 GMT</lastBuildDate><atom:link href="/__u/getfoundonlinkedin.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Cindy Hook]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[getfoundonlinkedin@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[getfoundonlinkedin@substack.com]]></itunes:email><itunes:name><![CDATA[Cindy Hook]]></itunes:name></itunes:owner><itunes:author><![CDATA[Cindy Hook]]></itunes:author><googleplay:owner><![CDATA[getfoundonlinkedin@substack.com]]></googleplay:owner><googleplay:email><![CDATA[getfoundonlinkedin@substack.com]]></googleplay:email><googleplay:author><![CDATA[Cindy Hook]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[7 FIXES YOU CAN DO TODAY TO GET FOUND ON LINKEDIN AND LAND YOUR NEXT JOB. NO EXCUSES. NO WAITING. TODAY. 💀]]></title><description><![CDATA[Let me be brutally honest with you right out of the gate.]]></description><link>https://getfoundonlinkedin.substack.com/p/7-fixes-you-can-do-today-to-get-found</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/7-fixes-you-can-do-today-to-get-found</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Thu, 20 Aug 2026 14:29:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RIKH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5933ac1a-9af4-4564-bd99-f10aedc563a5_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me be brutally honest with you right out of the gate.</p><p>Your LinkedIn is broken.</p><p>Your resume is doing nothing for you.</p><p>And every single day you leave both of them the way they are is another day a less qualified candidate gets the call that should have been yours.</p><p>I have been headhunting for 26 years.</p><p>I have searched LinkedIn thousands of times looking for top executives across hospitality, luxury brands, retail, restaurants, and consumer goods.</p><p>And I can tell you with absolute certainty.</p><p>The candidates getting found right now are not the most qualified.</p><p>They are the most prepared.</p><p>Their LinkedIn is optimized.</p><p>Their resume is loaded with real numbers and real results.</p><p>Their profile is working for them 24 hours a day while they sleep.</p><p>And yours is working against you. &#128514;</p><p></p><p>So here are 7 fixes you can make today.</p><p>Right now.</p><p>Before you go to bed tonight.</p><p>No excuses. &#128527;</p><p></p><p>FIX 1. REWRITE YOUR LINKEDIN HEADLINE RIGHT NOW.</p><p>Your headline is the single most important line on your entire LinkedIn profile.</p><p>And most of you are wasting it with your job title.</p><p>Director of Sales.</p><p>General Manager.</p><p>VP of Operations.</p><p>Seeking New Opportunities.</p><p>I cannot. &#128514;</p><p>Nobody searches for Seeking New Opportunities.</p><p>Not one single recruiter has ever typed that into a search bar in the history of LinkedIn.</p><p>Your headline needs to tell me in 10 words or less exactly who you are what you do and why I should click on your profile.</p><p>It needs keywords.</p><p>Your industry.</p><p>Your specialty.</p><p>The value you bring.</p><p>Something that makes me stop mid scroll and think.</p><p>This is exactly who my client needs.</p><p>REWRITE IT TODAY.</p><p>RIGHT NOW.</p><p>BEFORE YOU DO ANYTHING ELSE. &#128293;</p><p>Here is the formula.</p><p>WHAT YOU DO + WHO YOU DO IT FOR + THE RESULT YOU DELIVER.</p><p>Example.</p><p>Hospitality Sales Leader driving revenue growth for luxury hotel brands.</p><p>That is a headline that gets clicked.</p><p>Yours is not.</p><p>Fix it today. &#128128;</p><p></p><p>FIX 2. UPDATE YOUR PROFILE PHOTO TODAY.</p><p>I know you do not want to hear this.</p><p>But that photo has to go.</p><p>The blurry one.</p><p>The one from your cousin&#8217;s wedding.</p><p>The one where you cropped your ex out of the frame.</p><p>The one with the sunglasses.</p><p>The one that looks like it was taken on a flip phone in 2008.</p><p>All of it.</p><p>Gone.</p><p>Today.</p><p>Your profile photo shapes a recruiter&#8217;s entire perception of you before they read a single word.</p><p>Professional.</p><p>Approachable.</p><p>Current.</p><p>Confident.</p><p>That is what your photo needs to communicate in less than one second.</p><p>You do not need an expensive photographer.</p><p>You need your phone.</p><p>Natural light.</p><p>A clean background.</p><p>And someone to take the picture for you.</p><p>That is it.</p><p>NO EXCUSES.</p><p>DO IT TODAY. &#128527;</p><p></p><p>FIX 3. ADD NUMBERS TO EVERY BULLET POINT IN YOUR RESUME AND LINKEDIN EXPERIENCE SECTION.</p><p>This one makes me absolutely crazy after 26 years. &#128514;</p><p>I pull up profile after profile of incredibly talented people.</p><p>People with impressive careers.</p><p>Real results.</p><p>Genuine accomplishments.</p><p>And their experience section reads like a job description nobody asked for.</p><p>Responsible for managing a team.</p><p>Oversaw daily operations.</p><p>Worked closely with cross functional stakeholders.</p><p>I want to close the tab immediately. &#128128;</p><p>Nobody cares what you were responsible for.</p><p>I care what you actually did.</p><p>Revenue you generated.</p><p>Teams you built and led.</p><p>Markets you opened.</p><p>Problems you solved.</p><p>Percentage growth you drove.</p><p>Costs you cut.</p><p>Deals you closed.</p><p>REAL NUMBERS TELL A REAL STORY.</p><p>AND REAL STORIES GET REAL PHONE CALLS.</p><p>Go into every single job on your LinkedIn and resume right now and add numbers.</p><p>Every bullet point needs a result attached to it.</p><p>Every accomplishment needs a number behind it.</p><p>DO IT TODAY.</p><p>THIS IS NON NEGOTIABLE. &#128293;</p><p>Here is the formula.</p><p>ACTION VERB + WHAT YOU DID + THE NUMBER THAT PROVES IT.</p><p>Example.</p><p>Grew territory revenue from $2M to $5M in 18 months by opening 3 new market segments.</p><p>That is a bullet point that gets you called.</p><p>Responsible for revenue growth is not.</p><p>Fix every single one today. &#128128;</p><p></p><p>FIX 4. REWRITE YOUR LINKEDIN ABOUT SECTION TODAY.</p><p>If your About section starts with the words results driven professional I am going to need you to delete it immediately. &#128514;</p><p>Right now.</p><p>All of it.</p><p>Gone.</p><p>Because every single person on LinkedIn has written that exact same sentence.</p><p>Word for word.</p><p>Your About section is the one place on your entire profile where you can tell your actual story.</p><p>Who you are.</p><p>What you have accomplished.</p><p>What makes you different from every other person with your job title.</p><p>Why a company would be insane not to hire you.</p><p>Write it like a human being.</p><p>Write it like you are talking to someone across the table.</p><p>Write it like you actually have a personality.</p><p>Here is the formula for a killer About section.</p><p>PARAGRAPH 1. Who you are and what you do at the highest level.</p><p>PARAGRAPH 2. Your biggest career wins with real numbers.</p><p>PARAGRAPH 3. What makes you different from everyone else with your background.</p><p>PARAGRAPH 4. What you are looking for and how to reach you.</p><p>Short.</p><p>Punchy.</p><p>Impossible to ignore.</p><p>Do it today. &#128527;</p><p></p><p>FIX 5. FILL YOUR FEATURED SECTION TODAY.</p><p>The Featured section on your LinkedIn profile is the most valuable real estate you are not using.</p><p>It sits directly below your About section.</p><p>It is one of the very first things a recruiter sees when they land on your page.</p><p>And most of you have absolutely nothing there.</p><p>Just a blank space.</p><p>At your level that is inexcusable. &#128128;</p><p>Here is exactly what to add today.</p><p>A SHORT VIDEO OF YOURSELF.</p><p>60 seconds.</p><p>Face to camera.</p><p>One insight about your industry.</p><p>One career lesson.</p><p>One opinion worth sharing.</p><p>Film it on your phone right now.</p><p>Upload it today.</p><p>YOUR BEST CAREER WIN AS A CASE STUDY.</p><p>Walk people through a real challenge you faced.</p><p>How you solved it.</p><p>What the result was in real numbers.</p><p>Write it today.</p><p>Post it today.</p><p>A LINK TO YOUR BEST PIECE OF WORK.</p><p>A presentation.</p><p>An article.</p><p>A project.</p><p>Anything that proves you are exceptional at what you do.</p><p>FILL IT TODAY.</p><p>RIGHT NOW.</p><p>BEFORE YOU GO TO BED TONIGHT. &#128293;</p><p></p><p>FIX 6. POST SOMETHING ON LINKEDIN TODAY.</p><p>When was the last time you posted something on LinkedIn.</p><p>Last month.</p><p>Last year.</p><p>During a previous presidential administration.</p><p>I am going to tell you exactly what that silence is costing you.</p><p>LinkedIn&#8217;s algorithm actively pushes inactive profiles down in search results.</p><p>Every single week you go without posting something your profile sinks lower.</p><p>Lower and lower until recruiters like me would have to scroll through hundreds of profiles to find you.</p><p>And I am not scrolling through hundreds of profiles.</p><p>Nobody is. &#128514;</p><p>POST SOMETHING TODAY.</p><p>Not tomorrow.</p><p>Not when you figure out the perfect thing to say.</p><p>Today.</p><p>Here are 5 things you can post right now.</p><p>ONE LESSON YOU LEARNED THE HARD WAY IN YOUR CAREER.</p><p>ONE TREND YOU ARE WATCHING IN YOUR INDUSTRY RIGHT NOW.</p><p>ONE OPINION ABOUT WHERE YOUR SPACE IS HEADING.</p><p>ONE WIN FROM YOUR CAREER WITH A REAL NUMBER ATTACHED TO IT.</p><p>ONE THING YOU WISH SOMEONE HAD TOLD YOU EARLIER IN YOUR CAREER.</p><p>Three sentences minimum.</p><p>Hit publish.</p><p>Done.</p><p>That is the whole assignment. &#128128;</p><p></p><p>FIX 7. FIX YOUR RESUME FORMAT TODAY.</p><p>Your resume needs to do one thing.</p><p>Make a recruiter want to call you in 6 seconds.</p><p>Six.</p><p>And most resumes fail that test completely.</p><p>Here is exactly what your resume needs to look like today.</p><p>YOUR NAME AT THE TOP IN A FONT THAT IS IMPOSSIBLE TO MISS.</p><p>Not buried.</p><p>Not tiny.</p><p>Big.</p><p>Bold.</p><p>Unmistakable.</p><p>A HEADLINE DIRECTLY BELOW YOUR NAME.</p><p>Same as your LinkedIn headline.</p><p>Keywords.</p><p>Industry.</p><p>Value proposition.</p><p>10 words or less.</p><p>A SHORT POWERFUL SUMMARY.</p><p>3 to 4 sentences maximum.</p><p>Who you are.</p><p>What you have accomplished.</p><p>Why someone should call you today.</p><p>EXPERIENCE SECTION WITH NUMBERS IN EVERY BULLET POINT.</p><p>Results.</p><p>Not responsibilities.</p><p>Numbers.</p><p>Not duties.</p><p>Proof.</p><p>Not promises.</p><p>CLEAN FORMATTING THAT AN ATS SYSTEM CAN READ.</p><p>No tables.</p><p>No graphics.</p><p>No fancy columns.</p><p>Just clean simple formatting that gets past the robots and into human hands.</p><p>Fix your resume today.</p><p>Right now.</p><p>Before you send it to one more person. &#128293;</p><p></p><p>HERE IS THE BOTTOM LINE.</p><p>These 7 fixes are not optional.</p><p>They are not nice to haves.</p><p>They are the price of admission for being findable in 2026.</p><p>Every single day you leave any of these things broken is another day a headhunter scrolls past you without blinking.</p><p>Another opportunity that goes to someone else.</p><p>Another week of sitting there wondering why nobody is calling. &#128527;</p><p></p><p>AND I KNOW SOME OF YOU ARE READING THIS THINKING.</p><p>OK but where do I even start.</p><p>How do I know if my headline is actually working.</p><p>How do I know what keywords to use.</p><p>How do I know if my resume is getting past the ATS.</p><p>How do I know if my profile is recruiter ready or a complete disaster.</p><p>That is exactly what I am here for.</p><p></p><p>If you are struggling with any of this.</p><p>If you have tried to fix it yourself and still not getting results.</p><p>If you have no idea what to post or how to position yourself.</p><p>If you want a headhunter with 26 years of experience to look you in the eye and tell you exactly what is wrong and exactly how to fix it.</p><p>BOOK YOUR FREE 15 MINUTE CALL WITH ME TODAY. &#128071;</p><p>I will pull up your LinkedIn profile live.</p><p>I will go through your resume line by line.</p><p>I will tell you exactly what a headhunter sees when they find you.</p><p>And I will tell you exactly what needs to happen to make you impossible to ignore.</p><p>No fluff.</p><p>No recycled career advice.</p><p>Just 26 years of straight talk from someone who has been on the other side of the search your entire career.</p><p>BOOK YOUR FREE 15 MINUTE CALL RIGHT HERE. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book here</a></p><p></p><p>And subscribe to this Substack so you don&#8217;t miss the next one.</p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p></p><p>SUBSCRIBE.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p>AND THEN ACTUALLY DO SOMETHING WITH WHAT YOU LEARN. &#128071;&#128293;</p><p></p><p>Because the best jobs never get posted.</p><p>They go to the people a headhunter can find.</p><p>7 fixes.</p><p>Starting today.</p><p>Let&#8217;s get you found. &#128527;</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn and let&#8217;s connect right now.</p><p>&#128073; https://www.linkedin.com/in/cindyhookheadhunter/</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!RIKH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5933ac1a-9af4-4564-bd99-f10aedc563a5_1200x1200.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!RIKH!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_webp, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5933ac1a-9af4-4564-bd99-f10aedc563a5_1200x1200.png 424w, /__u/substackcdn.com/image/fetch/$s_!RIKH!, 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y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[VISIBILITY ON LINKEDIN IS THE ONLY JOB SEARCH STRATEGY THAT ACTUALLY WORKS IN 2026.]]></title><description><![CDATA[AND MOST SENIOR LEADERS ARE DOING THE COMPLETE OPPOSITE. &#128128;]]></description><link>https://getfoundonlinkedin.substack.com/p/visibility-on-linkedin-is-the-only</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/visibility-on-linkedin-is-the-only</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 09 Aug 2026 15:32:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!x6rg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75199629-fe58-4dd8-b681-8bc9afefbabe_3712x4608.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me start with something that is going to make you uncomfortable.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>Everything you have been doing to find your next role is wrong.</p><p>Not a little wrong.</p><p>Not needs some adjusting.</p><p>Completely fundamentally embarrassingly wrong. &#128514;</p><p></p><p>You are a senior leader.</p><p>Decades of experience.</p><p>Impressive track record.</p><p>Real results that most people in your industry only dream about.</p><p>And you are spending your days doing what exactly.</p><p>Scrolling job boards.</p><p>Tailoring your resume for roles that were already half filled before they were posted.</p><p>Hitting Easy Apply and refreshing your inbox waiting for something to happen.</p><p>Nothing is happening.</p><p>And it is not going to happen.</p><p>Not with that strategy.</p><p>Not at your level.</p><p>Not in 2026. &#128128;</p><p></p><p>Because here is the truth that nobody in the executive career space is brave enough to say out loud.</p><p>THE APPLY AND PRAY MODEL IS DEAD.</p><p>It was never really alive at the senior leadership level to begin with.</p><p>But in 2026 it is completely finished.</p><p>Done.</p><p>Over.</p><p>Embarrassingly outdated.</p><p>And every single day you keep doing it is another day you fall further behind the executives who figured this out. &#128527;</p><p></p><p>So what actually works in 2026.</p><p>One thing.</p><p>ONE THING.</p><p>VISIBILITY ON LINKEDIN.</p><p>That is it.</p><p>That is the entire strategy.</p><p>That is the difference between the senior leaders who are getting recruited right now and the ones who are still refreshing their inbox six months into their search.</p><p>Visibility. &#128293;</p><p></p><p>Let me explain exactly what I mean by that.</p><p>And I want you to really pay attention here.</p><p>Because after 26 years of headhunting I can tell you with absolute certainty that what I am about to say is the single most important thing you will read about your job search this year. &#128527;</p><p></p><p>VISIBILITY MEANS LINKEDIN CAN FIND YOU.</p><p>When I get a search assignment for a senior leader the first thing I do is open LinkedIn Recruiter.</p><p>I type in specific keywords.</p><p>I filter by industry, location, title, and experience level.</p><p>And I start clicking profiles.</p><p>The profiles I click show up at the top of my search results.</p><p>You know why they show up at the top.</p><p>Because they are optimized.</p><p>Because they are active.</p><p>Because LinkedIn&#8217;s algorithm has decided these profiles are relevant and worth surfacing.</p><p>The profiles I never see.</p><p>The ones buried on page 3 or page 4 or page 10 of my results.</p><p>Are the ones that are invisible.</p><p>Wrong keywords.</p><p>Zero activity.</p><p>Empty sections.</p><p>Outdated information.</p><p>Profiles that LinkedIn has essentially decided are not worth showing anyone.</p><p>Including me.</p><p>Including the person who could have changed your career today. &#128128;</p><p></p><p>VISIBILITY MEANS HIRING LEADERS RECOGNIZE YOUR NAME.</p><p>This is the one that most senior leaders completely underestimate.</p><p>At your level hiring is not just about qualifications.</p><p>It is about trust.</p><p>It is about credibility.</p><p>It is about whether the people making decisions at the highest levels already know who you are.</p><p>And right now they do not know who you are.</p><p>Because you have been invisible.</p><p>But here is what happens when you start showing up consistently on LinkedIn.</p><p>Hiring leaders start seeing your name in their feed.</p><p>They start associating you with expertise and leadership.</p><p>They start feeling like they already know you.</p><p>And when a headhunter calls them and mentions your name?</p><p>They already trust you.</p><p>They are already predisposed to saying yes to a conversation.</p><p>That is the power of visibility.</p><p>And you are leaving all of it on the table. &#128514;</p><p></p><p>VISIBILITY MEANS OPPORTUNITIES COME TO YOU.</p><p>This is the part that changes everything.</p><p>Right now you are chasing opportunities.</p><p>Searching for them.</p><p>Applying for them.</p><p>Hoping someone notices you.</p><p>That is an exhausting and demoralizing way to run a job search at your level.</p><p>But here is what happens when you build real visibility on LinkedIn.</p><p>Opportunities start coming to you.</p><p>Headhunters find your profile and call you.</p><p>Hiring leaders reach out directly.</p><p>People in your network think of you when roles open up.</p><p>Opportunities land in your inbox that you never even knew existed.</p><p>That is the difference between chasing and being found.</p><p>And being found is the only strategy that works at your level in 2026. &#128293;</p><p></p><p>SO WHAT DOES REAL VISIBILITY ACTUALLY LOOK LIKE.</p><p>I am going to break this down into exactly what you need to do.</p><p>Because visibility is not abstract.</p><p>It is specific.</p><p>It is actionable.</p><p>And every single piece of it starts today. &#128527;</p><p></p><p>VISIBILITY STARTS WITH AN OPTIMIZED PROFILE.</p><p>Your profile is the foundation of everything.</p><p>If it is not optimized for the way recruiters search LinkedIn it does not matter how visible you are anywhere else.</p><p>You will still be invisible to the people who matter most.</p><p>Your headline needs keywords that match what recruiters type when they search for someone like you.</p><p>Not your job title.</p><p>Keywords.</p><p>Your industry.</p><p>Your specialty.</p><p>Your value proposition.</p><p>Your About section needs to tell your story in a way that makes a recruiter want to pick up the phone before they finish reading it.</p><p>Your experience section needs real numbers attached to every accomplishment.</p><p>Revenue generated.</p><p>Teams built.</p><p>Markets opened.</p><p>Growth driven.</p><p>Problems solved.</p><p>Your skills section needs the exact keywords recruiters filter by when they search for senior leaders in your space.</p><p>Every single section needs to be working for you.</p><p>Not against you.</p><p>And right now most of them are working against you. &#128128;</p><p></p><p>VISIBILITY REQUIRES CONSISTENT CONTENT.</p><p>This is the engine that drives everything else.</p><p>LinkedIn&#8217;s algorithm rewards activity.</p><p>Every single week you post something your profile gets pushed higher in search results.</p><p>Every single week you stay silent your profile sinks lower.</p><p>It is that simple.</p><p>And that unforgiving.</p><p>At your level you should be posting about your industry every single week.</p><p>Not generic career advice.</p><p>Not motivational quotes.</p><p>Not recycled content from someone else.</p><p>YOUR insights.</p><p>YOUR perspective.</p><p>YOUR experience.</p><p>YOUR opinions about where your industry is heading.</p><p>The kind of content that makes hiring leaders stop scrolling and think.</p><p>This person really gets it.</p><p>I need to know who this is.</p><p>One post a week.</p><p>That is all it takes to start building real visibility on LinkedIn.</p><p>And you cannot even do that. &#128514;</p><p></p><p>VISIBILITY REQUIRES YOUR FACE.</p><p>People connect with faces.</p><p>Not logos.</p><p>Not graphics.</p><p>Not text posts floating in the void.</p><p>Real human faces.</p><p>Every time a hiring leader sees your face in their LinkedIn feed something happens.</p><p>They start to recognize you.</p><p>They start to trust you.</p><p>They start to feel like they already know you.</p><p>Post pictures of yourself.</p><p>At industry events.</p><p>Speaking on panels.</p><p>Behind the scenes of your leadership work.</p><p>Short videos of yourself sharing an insight or opinion.</p><p>Make yourself human.</p><p>Make yourself real.</p><p>Make yourself impossible to forget.</p><p>Because right now you are faceless.</p><p>And faceless does not get phone calls at your level. &#128128;</p><p></p><p>VISIBILITY REQUIRES A NETWORK THAT WORKS FOR YOU.</p><p>Your network size directly impacts how often your profile shows up in searches.</p><p>LinkedIn&#8217;s algorithm uses your connections to determine your reach.</p><p>The more connections you have the more searchable you become.</p><p>Connect with every recruiter in your industry.</p><p>Connect with hiring leaders at companies you want to work for.</p><p>Connect with thought leaders in your space.</p><p>Connect with everyone you have ever worked with.</p><p>Get to 500 connections minimum.</p><p>And then keep going.</p><p>Because every connection you make expands your visibility to an entirely new audience.</p><p>An audience that includes the people who could change your career. &#128527;</p><p></p><p>VISIBILITY REQUIRES YOUR FEATURED SECTION TO WORK HARDER THAN ANY OTHER SECTION.</p><p>At your level your Featured section is your personal billboard.</p><p>And right now it is completely empty.</p><p>Fill it today.</p><p>A video of yourself speaking about your industry.</p><p>A case study of your most impressive leadership win.</p><p>An article you wrote about a challenge in your space.</p><p>A presentation that demonstrates your strategic thinking.</p><p>Something that immediately proves you are not just a leader with a title.</p><p>You are a leader with results.</p><p>And proof.</p><p>Documented proof. &#128293;</p><p></p><p>HERE IS THE BRUTAL TRUTH ABOUT VISIBILITY IN 2026.</p><p>The executives getting recruited right now are not the most qualified.</p><p>They are the most visible.</p><p>They showed up on LinkedIn consistently.</p><p>They built profiles that were impossible to ignore.</p><p>They posted content that made hiring leaders recognize their names.</p><p>They made themselves findable before they ever needed to be found.</p><p>And when a headhunter like me ran a search for a senior leader in their space?</p><p>They were right there.</p><p>At the top of the results.</p><p>With a profile that sold them before I ever picked up the phone.</p><p>While you were buried somewhere on page 4.</p><p>Invisible.</p><p>Waiting.</p><p>Wondering why nobody is calling. &#128128;</p><p></p><p>That is not the market being tough.</p><p>That is not bad luck.</p><p>That is the direct result of choosing invisibility over visibility.</p><p>And invisibility is a choice.</p><p>Every single day you do not post something is a choice.</p><p>Every single day you leave your Featured section empty is a choice.</p><p>Every single day you stay silent on LinkedIn is a choice.</p><p>And every single one of those choices is costing you. &#128527;</p><p></p><p>So make a different choice today.</p><p>Show up.</p><p>Post something.</p><p>Fill your Featured section.</p><p>Update your profile.</p><p>Connect with the right people.</p><p>Make yourself impossible to ignore.</p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>THE MOST VISIBLE CANDIDATE WINS.</p><p>EVERY SINGLE TIME.</p><p>IN 2026 AND BEYOND. &#128293;</p><p></p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice.</p><p>Not generic tips from someone who has never actually placed a senior leader.</p><p>The actual truth about how headhunters find leadership talent and what makes us call one executive and scroll past another.</p><p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p></p><p>COMMENT LINKEDIN BELOW and let&#8217;s book your free 15 minute call today. &#128071;</p><p>I will audit your LinkedIn profile live.</p><p>I will tell you exactly where your visibility is breaking down.</p><p>I will show you exactly what a headhunter sees when they search for someone like you.</p><p>And I will tell you exactly what needs to happen to make you impossible to ignore.</p><p>No fluff.</p><p>No sugarcoating.</p><p>Just 26 years of straight talk from someone who has been placing senior leaders your entire career.</p><p>BOOK YOUR FREE 15 MINUTE CALL RIGHT HERE. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a 15 min call</a></p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>THE MOST VISIBLE CANDIDATE WINS.</p><p>Let&#8217;s make sure that is you. &#128527;</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn and let&#8217;s connect right now.</p><p>&#128073; https://www.linkedin.com/in/cindyhookheadhunter/</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!x6rg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F75199629-fe58-4dd8-b681-8bc9afefbabe_3712x4608.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!x6rg!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_webp, /__u/getfoundonlinkedin.substack.com/q_auto:good, 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y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[THE TWO SECTIONS OF YOUR LINKEDIN THAT ARE COSTING YOU EVERY SINGLE OPPORTUNITY.

AND EVERY SENIOR LEADER I AUDIT IS GETTING BOTH OF THEM COMPLETELY WRONG. 💀]]></title><description><![CDATA[Here it is.]]></description><link>https://getfoundonlinkedin.substack.com/p/the-two-sections-of-your-linkedin</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/the-two-sections-of-your-linkedin</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 02 Aug 2026 14:56:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!N5aF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15703439-27f0-4a6c-8cd3-785214ad124b_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Here it is.</p><p>Let me tell you something that is going to make you very uncomfortable.</p><p>I have been headhunting for 26 years.</p><p>I audit LinkedIn profiles every single day.</p><p>Senior leaders.</p><p>VPs.</p><p>Directors.</p><p>C Suite executives.</p><p>People with decades of experience.</p><p>Impressive track records.</p><p>Real results.</p><p>Genuine leadership wins that most people only dream about.</p><p>And almost every single one of them is making the exact same two mistakes.</p><p>Two sections of their LinkedIn profile that are either completely empty or completely broken.</p><p>Two sections that are costing them opportunities every single day.</p><p>Two sections that take less than a week to fix.</p><p>And yet 90% of senior leaders I audit have done absolutely nothing about either of them.</p><p>Nothing. &#128514;</p><p></p><p>So today I am going to tell you exactly what those two sections are.</p><p>What you are doing wrong.</p><p>What it is costing you.</p><p>And exactly what you need to do to fix it today.</p><p>Because every single day you leave these sections broken is another day a less qualified candidate gets the call that should have been yours.</p><p>And you need to hear that. &#128128;</p><p></p><p>SECTION 1. YOUR FEATURED SECTION.</p><p>Let me paint you a picture.</p><p>A headhunter opens LinkedIn Recruiter.</p><p>Types in keywords that match your exact background.</p><p>Your profile comes up.</p><p>They click on it.</p><p>They land on your page.</p><p>They scroll past your headline.</p><p>They glance at your photo.</p><p>They skim your About section.</p><p>And then they hit your Featured section.</p><p>And they find absolutely nothing.</p><p>A blank space.</p><p>Sitting there like a missed opportunity.</p><p>Which is exactly what it is. &#128128;</p><p></p><p>Do you have any idea what that blank space is communicating to every recruiter and hiring leader who lands on your page.</p><p>It is communicating that you have nothing worth showing them.</p><p>Nothing worth highlighting.</p><p>Nothing worth being proud of.</p><p>Nothing that sets you apart from the hundreds of other senior leaders with similar titles and similar backgrounds.</p><p>At your level that is career suicide. &#128514;</p><p></p><p>Let me tell you what your Featured section should actually look like.</p><p>It should be the first thing that stops a recruiter cold when they land on your page.</p><p>A video of you speaking at an industry event.</p><p>An article you wrote about a challenge facing your space.</p><p>A case study of your most impressive leadership win.</p><p>A presentation that demonstrates your strategic thinking at scale.</p><p>A project you led that delivered extraordinary results.</p><p>Something that immediately and undeniably proves that you are not just a leader with a title.</p><p>You are a leader with results.</p><p>Real results.</p><p>Documented results.</p><p>Results that make a headhunter like me pick up the phone before I even finish reading your profile. &#128293;</p><p></p><p>Your Featured section is prime real estate.</p><p>It is the billboard on the most trafficked street in your professional life.</p><p>And you left it completely blank.</p><p>Like someone who owns a storefront on Fifth Avenue and never put anything in the window.</p><p>Nobody stops for an empty window.</p><p>Nobody calls for an empty Featured section.</p><p>Not at your level.</p><p>Not at any level.</p><p>Not ever. &#128527;</p><p></p><p>HERE IS EXACTLY WHAT TO PUT IN YOUR FEATURED SECTION TODAY.</p><p>A VIDEO OF YOURSELF.</p><p>60 to 90 seconds.</p><p>Face to camera.</p><p>One insight about your industry.</p><p>One leadership lesson.</p><p>One opinion about where your space is heading.</p><p>You do not need a production crew.</p><p>You do not need a ring light.</p><p>You do not need a script.</p><p>You need your phone and something worth saying.</p><p>Film it today.</p><p>Upload it today.</p><p>Put it in your Featured section today. &#128128;</p><p>AN ARTICLE OR POST THAT PERFORMED WELL.</p><p>If you have written anything that got traction put it here.</p><p>It shows hiring leaders that people in your industry find your insights valuable.</p><p>That you are not just experienced.</p><p>You are respected. &#128527;</p><p>A CASE STUDY OF YOUR BEST LEADERSHIP WIN.</p><p>Walk people through a real challenge you faced.</p><p>How you diagnosed it.</p><p>How you built the strategy.</p><p>What you did differently.</p><p>What the result was in real numbers.</p><p>That is the kind of content that makes a headhunter stop everything and pick up the phone immediately. &#128293;</p><p>A LINK TO YOUR BEST SPEAKING ENGAGEMENT OR PRESENTATION.</p><p>If you have spoken at an industry event.</p><p>Been on a panel.</p><p>Delivered a presentation worth watching.</p><p>Put it here.</p><p>Nothing builds executive credibility faster than showing hiring leaders that other people in your industry think you are worth listening to. &#128128;</p><p></p><p>FILL YOUR FEATURED SECTION TODAY.</p><p>Not tomorrow.</p><p>Not this weekend.</p><p>Not when you get around to it.</p><p>TODAY.</p><p>Because every single day it sits empty is another day a recruiter lands on your page and keeps scrolling. &#128514;</p><p></p><p>SECTION 2. YOUR ACTIVITY SECTION.</p><p>Now let me talk about the one that is silently killing your career every single week.</p><p>Your activity.</p><p>Or more accurately.</p><p>Your complete and total lack of it. &#128128;</p><p>When I pull up a senior leader&#8217;s LinkedIn profile the first thing I look at after their headline and photo is their activity feed.</p><p>And for 90% of the executives I audit it looks exactly like this.</p><p>Last post.</p><p>3 months ago.</p><p>Before that.</p><p>6 months ago.</p><p>Before that.</p><p>Who knows.</p><p>A ghost town.</p><p>A digital wasteland.</p><p>A profile that looks like the person behind it checked out years ago.</p><p>And here is exactly what that tells me as a headhunter.</p><p>You are not engaged in your industry.</p><p>You have nothing worth saying.</p><p>You are not serious about your career.</p><p>You checked out.</p><p>Is that the impression you are going for. &#128514;</p><p></p><p>HERE IS WHAT YOUR SILENCE IS ACTUALLY DOING TO YOU BEHIND THE SCENES.</p><p>LinkedIn&#8217;s algorithm is not neutral.</p><p>It actively rewards the people who show up consistently.</p><p>Every single week you post something?</p><p>LinkedIn pushes your profile higher in search results.</p><p>Higher and higher until you are showing up at the very top of every relevant recruiter search.</p><p>Every single week you go silent?</p><p>Your profile sinks.</p><p>Lower and lower and lower.</p><p>Until a headhunter searching for someone with your exact background at your exact level would have to scroll through dozens of results to find you.</p><p>And I am not scrolling through dozens of results.</p><p>Nobody is. &#128128;</p><p></p><p>The executives showing up at the top of my searches right now are the ones posting consistently.</p><p>Every week.</p><p>Without fail.</p><p>Even when they did not feel like it.</p><p>Even when they were not sure anyone was reading.</p><p>Even when they thought they had nothing important to say.</p><p>They showed up.</p><p>And LinkedIn rewarded them by surfacing their profile directly in front of recruiters like me.</p><p>While you are buried somewhere on page 4 of a search you do not even know is happening. &#128527;</p><p></p><p>AND HERE IS THE FOMO THAT SHOULD BE EATING YOU ALIVE.</p><p>Every week you go without posting a hiring leader sees someone else&#8217;s content in their feed.</p><p>Not yours.</p><p>Every week you go without posting a recruiter runs a search and finds someone more active than you.</p><p>Not you.</p><p>Every week you go without posting your competition builds more trust with the people who make hiring decisions.</p><p>While you build nothing.</p><p>And somewhere right now a less qualified person with a more active LinkedIn is getting the call that should have been yours.</p><p>And you will never even know it happened. &#128128;</p><p></p><p>HERE IS WHAT POSTING CONTENT ACTUALLY DOES FOR A SENIOR LEADER.</p><p>It makes LinkedIn&#8217;s algorithm surface your profile at the top of recruiter searches.</p><p>It builds trust with hiring leaders before you ever speak to them.</p><p>It positions you as a thought leader in your space.</p><p>It makes your name familiar to the people who make hiring decisions at the highest levels.</p><p>It makes opportunities come to you instead of you chasing them.</p><p>And it costs you nothing but 30 minutes a week.</p><p>30 minutes.</p><p>You spend more time than that in pointless meetings every single day.</p><p>And you cannot find 30 minutes a week to build the LinkedIn presence that could completely transform your career at your level.</p><p>That is not a time problem.</p><p>That is a priorities problem. &#128128;</p><p></p><p>SO WHAT SHOULD YOU BE POSTING AS A SENIOR LEADER.</p><p>YOUR INDUSTRY INSIGHTS.</p><p>What is happening in your space right now.</p><p>What trends you are watching.</p><p>What challenges are coming that most people are not talking about yet.</p><p>What you see that others do not.</p><p>YOUR LEADERSHIP WINS.</p><p>The turnaround you led.</p><p>The team you built from scratch.</p><p>The market you opened.</p><p>The revenue you grew.</p><p>The crisis you navigated.</p><p>THE PROBLEMS YOU SOLVED.</p><p>Walk people through a real challenge you faced as a leader.</p><p>How you diagnosed it.</p><p>How you built the strategy.</p><p>What you did differently than everyone else would have done.</p><p>What the result was in real measurable numbers.</p><p>SHORT VIDEOS.</p><p>Face to camera.</p><p>60 seconds.</p><p>One insight.</p><p>One opinion.</p><p>One lesson from your actual career.</p><p>You do not need to go viral.</p><p>You do not need thousands of likes.</p><p>You just need to show up consistently enough that when a hiring leader sees your name it is already familiar.</p><p>Because familiar gets phone calls.</p><p>And right now your name is not familiar to anyone. &#128514;</p><p></p><p>HERE IS THE BRUTAL BOTTOM LINE.</p><p>Your Featured section is empty.</p><p>Your activity feed is dead.</p><p>And every single day you leave both of those things broken is another day a recruiter lands on your page and keeps scrolling.</p><p>Another hiring leader recognizes someone else&#8217;s name instead of yours.</p><p>Another opportunity goes to someone less qualified.</p><p>Another phone call goes to someone less experienced.</p><p>Another role that should have been yours goes to someone whose LinkedIn was ready when the search started.</p><p>And yours was not. &#128128;</p><p></p><p>These are not small problems.</p><p>These are not minor tweaks.</p><p>These are the two most powerful sections of your entire LinkedIn profile.</p><p>And you have done absolutely nothing with either of them.</p><p>At your level that is inexcusable.</p><p>And it needs to change today. &#128527;</p><p></p><p>SO HERE IS YOUR ACTION PLAN FOR TODAY.</p><p>FEATURED SECTION.</p><p>Add a video of yourself today.</p><p>Add your best case study today.</p><p>Add a link to your best piece of work today.</p><p>Fill that blank space with proof that you are exceptional.</p><p>Do it today. &#128293;</p><p>ACTIVITY SECTION.</p><p>Post something today.</p><p>One insight about your industry.</p><p>One leadership lesson.</p><p>One problem you solved.</p><p>Three sentences minimum.</p><p>Hit publish.</p><p>Do it today.</p><p>Then do it again next week.</p><p>And the week after that.</p><p>And the week after that.</p><p>Until showing up on LinkedIn is as automatic as showing up to work.</p><p>TODAY.</p><p>NOT TOMORROW.</p><p>NOT THIS WEEKEND.</p><p>TODAY. &#128128;</p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>The people hiring leaders already recognize.</p><p>The people whose Featured section sold them before anyone ever picked up the phone.</p><p>The people whose activity feed proved they were engaged, credible, and worth calling.</p><p>Right now that is not you.</p><p>BUT IT CAN BE.</p><p>Starting today. &#128293;</p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice.</p><p>Not generic tips from someone who has never actually placed a senior leader.</p><p>The actual truth about how headhunters find leadership talent and what makes us call one executive and scroll past another.</p><p>MY SUBSTACK IS BELOW.</p><p></p><p>SUBSCRIBE.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p>AND THEN ACTUALLY DO SOMETHING WITH WHAT YOU LEARN. &#128071;&#128293;</p><p></p><p>COMMENT LINKEDIN BELOW and let&#8217;s book your free 15 minute call today. &#128071;</p><p>I will audit your LinkedIn profile live.</p><p>I will pull up your Featured section and your activity feed right in front of you.</p><p>I will tell you exactly what a headhunter sees when they land on your page.</p><p>And I will tell you exactly what needs to happen to make both of these sections work for you the way they should be working.</p><p>No fluff.</p><p>No sugarcoating.</p><p>Just 26 years of straight talk from someone who has been placing senior leaders your entire career.</p><p>BOOK YOUR FREE 15 MINUTE CALL RIGHT HERE. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a Call</a></p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>Let&#8217;s make sure that is you. &#128527;</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn and let&#8217;s connect right now.</p><p>&#128073; https://www.linkedin.com/in/cindyhookheadhunter/</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!N5aF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F15703439-27f0-4a6c-8cd3-785214ad124b_1200x1200.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!N5aF!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, 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y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[Let me tell you what happens when a recruiter finds your profile.]]></title><description><![CDATA[They read your headline.]]></description><link>https://getfoundonlinkedin.substack.com/p/let-me-tell-you-what-happens-when</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/let-me-tell-you-what-happens-when</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Wed, 29 Jul 2026 14:51:14 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/208985983/47cee7836c146a0046baf8e71d288a6d.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><br><br><span>They read your headline.</span><br><br><span>They scroll your About.</span><br><br><span>Then they check your Activity section.</span><br><br><span>Nine times out of ten, it is empty.</span><br><br><span>No posts. No comments. No sign of life.</span><br><br><span>That reads one of two ways. Either you are not in the market, or you have nothing to say about your own industry.</span><br><br><span>Neither one helps you.</span><br><br><span>Now look at your Featured section.</span><br><br><span>Blank?</span><br><br><span>That is the one place on LinkedIn where YOU control what gets seen first.</span><br><br><span>Put the case study there. The deck. The podcast. The press release from the turnaround you led.</span><br><br><span>Give a recruiter proof before they ask for it.</span><br><br><span>After 26 years on the other side of the desk, here is the truth.</span><br><br><span>Nobody is calling because your profile gives them no reason to stop.</span><br><br><span>Activity proves you are present.</span><br><br><span>Featured proves you are credible.</span><br><br><span>Comment LINKEDIN to book a free 15-minute call with me. </span><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired"><span>Book a Call</span></a></p>]]></content:encoded></item><item><title><![CDATA[DEAR SENIOR LEADER.

I AUDITED YOUR LINKEDIN.

IT IS EMBARRASSING AND YOU NEED TO HEAR THIS. 😏]]></title><description><![CDATA[I am going to say something today that your colleagues are too polite to say.]]></description><link>https://getfoundonlinkedin.substack.com/p/dear-senior-leader-i-audited-your</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/dear-senior-leader-i-audited-your</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 26 Jul 2026 13:24:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!YqVt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddd1c8d9-13ed-4052-a74d-22a137e94628_800x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>I am going to say something today that your colleagues are too polite to say.</p><p>Your career coach is too scared to say.</p><p>And your friends are definitely not going to say.</p><p>But after 26 years of headhunting I have earned the right to say it.</p><p>And you need to hear it. &#128128;</p><p></p><p>Your LinkedIn is an embarrassment.</p><p>Not a little bad.</p><p>Not needs some tweaking.</p><p>Not almost there just needs a few updates.</p><p>A full on career emergency level embarrassment.</p><p>And the worst part?</p><p>You have absolutely no idea. &#128514;</p><p></p><p>I audit LinkedIn profiles every single day.</p><p>Senior leaders.</p><p>VPs.</p><p>Directors.</p><p>C Suite executives.</p><p>People with decades of experience.</p><p>Impressive track records.</p><p>Real results.</p><p>Genuine leadership wins.</p><p>And 90% of them have the exact same problem.</p><p>ZERO ACTIVITY.</p><p>EMPTY FEATURED SECTION.</p><p>NO CONTENT.</p><p>NO PRESENCE.</p><p>NOTHING.</p><p>Just a static profile sitting there in the dark hoping someone stumbles across it.</p><p>Nobody is stumbling across it.</p><p>Nobody is finding it.</p><p>Nobody is calling you because of it. &#128128;</p><p></p><p>And while your LinkedIn sits there collecting dust?</p><p>Someone with half your experience and a fraction of your results is showing up on LinkedIn every single week.</p><p>Posting content.</p><p>Sharing insights.</p><p>Building trust with hiring leaders who are recognizing their name.</p><p>And getting the call that should have been yours. &#128514;</p><p></p><p>So let me walk you through exactly what I see when I audit a senior leader&#8217;s profile.</p><p>Because I want you to really feel this.</p><p>Every single point. &#128527;</p><p></p><p><strong>WHAT I SEE WHEN I PULL UP YOUR PROFILE.</strong></p><p>The first thing I look at is your activity feed.</p><p>And for 90% of senior leaders I audit it looks like this.</p><p>Last post.</p><p>4 months ago.</p><p>Before that.</p><p>7 months ago.</p><p>Before that.</p><p>Who knows.</p><p>Tumbleweeds.</p><p>Crickets.</p><p>A ghost town with a VP title and a profile photo from another decade. &#128128;</p><p>Do you know what that tells me as a headhunter.</p><p>It tells me you are not serious.</p><p>It tells me you are not engaged in your industry.</p><p>It tells me you have nothing worth saying.</p><p>It tells me you checked out.</p><p>And if you have checked out on LinkedIn?</p><p>I have to wonder if you have checked out everywhere else too.</p><p>That is the thought going through a recruiter&#8217;s head when they land on your dead profile.</p><p>Is that the impression you are going for. &#128514;</p><p></p><p><strong>WHAT YOUR SILENCE IS ACTUALLY COSTING YOU.</strong></p><p>LinkedIn&#8217;s algorithm is not your friend when you are silent.</p><p>Every single week you go without posting something?</p><p>Your profile sinks lower in search results.</p><p>Lower and lower and lower.</p><p>Until a headhunter searching for someone with your exact background at your exact level would have to scroll through page after page of results to find you.</p><p>And I am not scrolling through page after page.</p><p>Nobody is. &#128128;</p><p>The executives showing up at the top of my searches right now are the ones posting consistently.</p><p>Every week.</p><p>Without fail.</p><p>Even when they did not feel like it.</p><p>Even when they were not sure anyone was reading.</p><p>Even when they thought they had nothing important to say.</p><p>They showed up.</p><p>And LinkedIn rewarded them by putting them directly in front of recruiters like me.</p><p>While you are nowhere to be found.</p><p>Buried under the weight of your own silence. &#128527;</p><p></p><p><strong>NOW LET&#8217;S TALK ABOUT YOUR FEATURED SECTION.</strong></p><p>Or more accurately.</p><p>Let&#8217;s talk about the fact that you do not have one.</p><p>Because 90% of the senior leaders I audit have left this section completely empty.</p><p>Just a blank space sitting directly below their About section.</p><p>The most valuable real estate on their entire LinkedIn profile.</p><p>Completely wasted.</p><p>Completely empty.</p><p>Completely inexcusable at your level. &#128128;</p><p>Do you know what the 10% who are actually getting found have in their Featured section.</p><p>Videos of themselves speaking about their industry.</p><p>Articles they wrote about the challenges their space is facing.</p><p>Case studies of their most impressive leadership wins.</p><p>Presentations that demonstrate their strategic thinking at scale.</p><p>Proof that they are not just a leader with a title.</p><p>They are a leader with results.</p><p>Documented.</p><p>Visible.</p><p>Impossible to ignore.</p><p>And every recruiter who lands on their profile sees all of it immediately.</p><p>Before they read a single bullet point in the experience section.</p><p>Before they look at the education section.</p><p>Before they do anything else.</p><p>The Featured section sells them.</p><p>Yours is empty.</p><p>Which tells every recruiter who lands on your page one very clear thing.</p><p>I have nothing worth showing you.</p><p>Is that what you want to communicate to the people who could change your career. &#128514;</p><p></p><p><strong>AND THEN THERE IS THE CONTENT PROBLEM</strong>.</p><p>This is the one that makes me want to shake every senior leader I work with.</p><p>You have decades of experience.</p><p>You have seen things most people in your industry never get to see.</p><p>You have solved problems that would have broken lesser leaders.</p><p>You have built teams, opened markets, driven growth, navigated crises.</p><p>And you are keeping all of it completely to yourself.</p><p>Like it is some kind of secret. &#128128;</p><p>It is not a secret.</p><p>It is your brand.</p><p>And right now your brand is completely silent.</p><p>While your competition is out there posting about their industry every single week.</p><p>Building a reputation as the person who gets it.</p><p>The person who sees around corners.</p><p>The person worth calling when a leadership role opens up.</p><p>And hiring leaders are recognizing their name.</p><p>Not yours. &#128527;</p><p></p><p><strong>HERE IS WHAT POSTING CONTENT ACTUALLY DOES FOR A SENIOR LEADER.</strong></p><p>It makes LinkedIn&#8217;s algorithm surface your profile at the top of recruiter searches.</p><p>It builds trust with hiring leaders before you ever speak to them.</p><p>It positions you as a thought leader in your space.</p><p>It makes your name familiar to the people who make hiring decisions.</p><p>It makes opportunities come to you instead of you chasing them.</p><p>And it costs you nothing but 30 minutes a week.</p><p>30 minutes.</p><p>You spend more time than that in pointless meetings every single day.</p><p>And you cannot find 30 minutes a week to build the LinkedIn presence that could completely transform your career.</p><p>That is not a time problem.</p><p>That is a priorities problem. &#128128;</p><p></p><p><strong>SO HERE IS WHAT POSTING LOOKS LIKE AT YOUR LEVEL.</strong></p><p>YOUR INDUSTRY INSIGHTS.</p><p>What is happening in your space right now.</p><p>What trends you are watching.</p><p>What challenges are coming that most people are not talking about yet.</p><p>What you see that others do not.</p><p>YOUR LEADERSHIP WINS.</p><p>The turnaround you led.</p><p>The team you built from scratch.</p><p>The market you opened.</p><p>The revenue you grew.</p><p>The crisis you navigated and what you learned from it.</p><p>THE PROBLEMS YOU SOLVED.</p><p>Walk people through a real challenge you faced.</p><p>How you diagnosed it.</p><p>How you built the strategy.</p><p>What you did differently than everyone else would have done.</p><p>What the result was.</p><p>One post a week.</p><p>That is the entire strategy.</p><p>One post a week for 90 days and watch what happens to your visibility.</p><p>Watch recruiters start finding you.</p><p>Watch hiring leaders start recognizing your name.</p><p>Watch opportunities start coming to you instead of you chasing them.</p><p>Because you finally showed up. &#128293;</p><p></p><p><strong>HERE IS THE BRUTAL BOTTOM LINE DEAR SENIOR LEADER.</strong></p><p>I audited your LinkedIn.</p><p>And here is what I found.</p><p>No activity.</p><p>Empty Featured section.</p><p>No content.</p><p>No presence.</p><p>No proof that you are the exceptional leader you actually are.</p><p>Just a static profile sitting in the dark.</p><p>Invisible to every recruiter and hiring leader who could change your career.</p><p>While someone less qualified than you gets the call.</p><p>Gets the interview.</p><p>Gets the offer.</p><p>Gets the role that should have been yours.</p><p>Every single day.</p><p>And you will never even know it happened. &#128128;</p><p></p><p>That is not the market being tough.</p><p>That is not bad luck.</p><p>That is your LinkedIn failing you every single day.</p><p>And it is entirely fixable.</p><p>Starting today. &#128527;</p><p></p><p><strong>HERE IS WHAT YOU NEED TO DO RIGHT NOW.</strong></p><p>Post something today.</p><p>One insight about your industry.</p><p>One lesson you learned the hard way.</p><p>One problem you solved and how you solved it.</p><p>Three sentences.</p><p>Hit publish.</p><p>Do it today.</p><p>Fill your Featured section today.</p><p>Add a video.</p><p>Add a case study.</p><p>Add an article.</p><p>Add proof that you are exceptional.</p><p>Do it today.</p><p>Commit to showing up every single week.</p><p>Not when you feel like it.</p><p>Not when you have something perfect to say.</p><p>Every single week.</p><p>Starting today.</p><p>TODAY.</p><p>NOT TOMORROW.</p><p>NOT THIS WEEKEND.</p><p>TODAY. &#128128;</p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>The people hiring leaders already recognize.</p><p>The people whose names come up in conversation before the search even starts.</p><p>Right now that is not you.</p><p>BUT IT CAN BE.</p><p>Starting today. &#128293;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice.</p><p>Not generic tips from someone who has never actually placed a senior leader.</p><p>The actual truth about how headhunters find leadership talent and what makes us call one executive and scroll past another.</p><p>COMMENT LINKEDIN BELOW and let&#8217;s book your free 15 minute call today. &#128071;</p><p>I will audit your LinkedIn profile live.</p><p>I will show you exactly what a headhunter sees when they land on your page.</p><p>I will tell you exactly what your activity level is communicating to every recruiter who finds you.</p><p>And I will tell you exactly what needs to happen to make your profile impossible to ignore.</p><p>No fluff.</p><p>No sugarcoating.</p><p>Just 26 years of straight talk from someone who has been placing senior leaders your entire career.</p><p>BOOK YOUR FREE 15 MINUTE CALL RIGHT HERE. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a Free 15 min Call</a></p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>Dear Senior Leader.</p><p>Let&#8217;s make sure that is you. &#128527;</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn and let&#8217;s connect right now.</p><p>&#128073; https://www.linkedin.com/in/cindyhookheadhunter/</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!YqVt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fddd1c8d9-13ed-4052-a74d-22a137e94628_800x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[YOU HAVE SPENT DECADES BUILDING AN INCREDIBLE CAREER. AND YOUR LINKEDIN IS MAKING EVERYONE FORGET YOU EXIST. THAT IS ENTIRELY YOUR FAULT. 😂]]></title><description><![CDATA[Let me say something that nobody in the executive career space has the guts to say out loud.]]></description><link>https://getfoundonlinkedin.substack.com/p/you-have-spent-decades-building-an</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/you-have-spent-decades-building-an</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sat, 18 Jul 2026 15:01:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_Om5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F735f5031-e8ce-4fd8-bfbc-1a1687bc08c5_2048x1664.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>You built something impressive.</p><p>Years of experience.</p><p>Real results.</p><p>Leadership wins that most people only dream about.</p><p>And your LinkedIn profile is making all of it completely invisible.</p><p>Not a little invisible.</p><p>Not needs some tweaking.</p><p>Fully completely utterly invisible to every recruiter headhunter and hiring leader who could change your career today. &#128128;</p><p></p><p>And here is the part that should make your stomach drop.</p><p>While you are sitting there with your broken LinkedIn profile applying to job posts like it is 2010.</p><p>Someone with half your experience and a fraction of your results is getting the call.</p><p>Getting the interview.</p><p>Getting the offer.</p><p>Getting the role that should have been yours.</p><p>Because their LinkedIn is working for them 24 hours a day.</p><p>And yours is working against you. &#128514;</p><p></p><p>I have been headhunting for 26 years.</p><p>I have placed hundreds of senior leaders across hospitality, luxury brands, retail, restaurants, and consumer goods.</p><p>And I am going to be brutally honest with you right now.</p><p>When I pull up your LinkedIn profile I am not impressed by your title.</p><p>I am not impressed by your years of experience.</p><p>I am not impressed by the companies you have worked for.</p><p>I am looking at one thing.</p><p>Does this profile make me want to pick up the phone.</p><p>And right now.</p><p>Yours does not. &#128128;</p><p></p><p>So let me tell you exactly why.</p><p>And I want you to really sit with this.</p><p>Because every single one of these things is costing you every single day. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 1. YOU ARE APPLYING TO JOBS AND THAT IS THE MOST EMBARRASSING THING A SENIOR LEADER CAN DO IN 2026.</span></p><p>Let me paint you a picture of what happens when a senior leadership role opens up.</p><p>The company does not post it on LinkedIn and wait for applications to roll in.</p><p>They call a headhunter.</p><p>That headhunter opens LinkedIn Recruiter.</p><p>Types in specific keywords.</p><p>Filters by industry, location, and experience level.</p><p>And starts clicking profiles.</p><p>The profiles they click are optimized.</p><p>Active.</p><p>Full of real results and real insights.</p><p>The profiles they skip?</p><p>Everyone else.</p><p>Including you. &#128514;</p><p>The best leadership roles in 2026 are never posted.</p><p>NEVER.</p><p>They go directly to the candidates headhunters find on LinkedIn.</p><p>And right now I cannot find you.</p><p>Your profile is buried.</p><p>Your keywords are wrong.</p><p>Your activity is nonexistent.</p><p>While you are out there hitting Easy Apply competing with hundreds of people for roles that were already half filled before they were posted.</p><p>That is not a leadership job search strategy.</p><p>That is a waste of your time and your talent. &#128128;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 2. YOUR PROFILE IS NOT POSITIONED FOR THE LEVEL YOU ARE AT.</span></p><p>At your level your LinkedIn profile needs to do something very specific.</p><p>It needs to scream leadership.</p><p>Not just someone who has held leadership titles.</p><p>But someone who thinks at a different level.</p><p>Solves problems at a different level.</p><p>Drives results at a different level.</p><p>And right now your profile is doing none of that.</p><p>Your headline is just your job title.</p><p>Your About section reads like a resume summary from 2015.</p><p>Your experience section lists responsibilities instead of results.</p><p>Your skills section looks like you checked a few boxes and walked away.</p><p>That is not a leadership profile.</p><p>That is a job description with your name on it. &#128527;</p><p>Hiring leaders are not just looking for someone who can do the job.</p><p>They are looking for someone who can transform an organization.</p><p>Lead a team through uncertainty.</p><p>Drive growth at scale.</p><p>Make decisions that matter.</p><p>Your profile needs to communicate all of that in 6 seconds.</p><p>And right now it is communicating absolutely nothing. &#128128;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 3. YOU ARE NOT POSTING CONTENT AND YOU HAVE NO IDEA WHAT THAT IS COSTING YOU.</span></p><p>This is the one that I see derail more senior leaders than anything else.</p><p>They think LinkedIn content is beneath them.</p><p>They think posting is for people who are desperate or have nothing better to do with their time.</p><p>Let me tell you exactly how wrong that thinking is. &#128514;</p><p>The executives getting recruited right now are not the ones with the most impressive resumes sitting in their drafts folder.</p><p>They are the ones whose names hiring leaders already recognize.</p><p>Because they have been showing up on LinkedIn consistently.</p><p>Posting about their industry.</p><p>Sharing their perspective on the challenges their space is facing.</p><p>Writing about the problems they have solved and how they solved them.</p><p>They are thought leaders.</p><p>And thought leaders do not apply for jobs.</p><p>Jobs come to them. &#128293;</p><p></p><p>Here is what you should be posting at your level.</p><p>YOUR INDUSTRY INSIGHTS.</p><p>What is happening in your space right now.</p><p>What trends you are watching.</p><p>What keeps you up at night professionally.</p><p>What you see coming that most people are not talking about yet.</p><p>YOUR LEADERSHIP WINS.</p><p>The turnaround you led.</p><p>The team you built from scratch.</p><p>The market you opened.</p><p>The revenue you grew.</p><p>The crisis you navigated.</p><p>THE PROBLEMS YOU SOLVED.</p><p>Walk people through a real challenge you faced.</p><p>How you diagnosed it.</p><p>How you built the strategy.</p><p>What you did differently.</p><p>What the result was.</p><p>One post a week.</p><p>That is all it takes to go from invisible to impossible to ignore.</p><p>And you cannot even do that. &#128514;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 4. YOUR FEATURED SECTION IS COMPLETELY EMPTY AND YOU ARE WASTING THE MOST VALUABLE REAL ESTATE ON YOUR ENTIRE PROFILE.</span></p><p>The Featured section sits directly below your About section.</p><p>It is one of the first things a recruiter or hiring leader sees when they land on your page.</p><p>And you have absolutely nothing there.</p><p>Just a blank space.</p><p>Sitting there like a missed opportunity.</p><p>Which is exactly what it is. &#128128;</p><p>At your level your Featured section should be a showcase of your entire leadership brand.</p><p>A video of you speaking at an industry event.</p><p>A link to an article you wrote about a challenge in your space.</p><p>A case study of your most impressive leadership win.</p><p>A presentation that demonstrates your strategic thinking.</p><p>Proof that you are not just a leader with a title.</p><p>You are a leader with results.</p><p>Right now it is empty.</p><p>And empty at your level sends one very clear message.</p><p>I am not serious about being found.</p><p>And that is exactly how recruiters like me read it. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 5. THERE ARE NO REAL PICTURES OF YOU ANYWHERE ON YOUR PROFILE.</span></p><p>At your level this matters more than you think.</p><p>Hiring leaders and headhunters are not just evaluating your experience.</p><p>They are evaluating you as a person.</p><p>Your presence.</p><p>Your credibility.</p><p>Your executive brand.</p><p>And right now your profile has no real pictures of you anywhere.</p><p>No photos from industry events.</p><p>No behind the scenes moments from your work.</p><p>No face to put with the name.</p><p>Just a static headshot from another decade and a list of accomplishments floating in the void.</p><p>People connect with faces.</p><p>Real human faces.</p><p>Every time a hiring leader sees your face in their LinkedIn feed something happens in their brain.</p><p>They start to recognize you.</p><p>They start to feel like they know you.</p><p>They start to trust you before they have ever spoken a single word to you.</p><p>And trust is what gets a senior leader a phone call.</p><p>Not keywords.</p><p>Not bullet points.</p><p>Not a perfectly formatted resume.</p><p>TRUST.</p><p>Built over time by showing up consistently with your face attached to your ideas.</p><p>Right now you are faceless.</p><p>Forgettable.</p><p>And invisible. &#128128;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 6. YOUR LINKEDIN HAS ZERO ACTIVITY AND THE ALGORITHM IS BURYING YOU ALIVE.</span></p><p>LinkedIn&#8217;s algorithm is not neutral.</p><p>It actively rewards the people who show up and punishes the people who do not.</p><p>Every week you go without posting or engaging?</p><p>Your profile sinks lower and lower in search results.</p><p>Until a headhunter searching for someone with your exact background and your exact experience level would have to scroll through dozens of profiles to find you.</p><p>And I am not scrolling through dozens of profiles.</p><p>Nobody is. &#128514;</p><p>The executives showing up at the top of my searches right now showed up on LinkedIn consistently.</p><p>Even when they were not actively looking.</p><p>Even when they were happy in their current role.</p><p>Even when they thought nobody was paying attention.</p><p>They showed up.</p><p>And when a search landed on my desk their name was already familiar.</p><p>Their content was already building trust.</p><p>Their Featured section was already selling them.</p><p>All before I ever picked up the phone. &#128293;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">HERE IS THE BRUTAL BOTTOM LINE.</span></p><p>You have spent decades building an incredible career.</p><p>And your LinkedIn is making everyone forget you exist.</p><p>Every single day you leave it the way it is?</p><p>A headhunter searches for someone exactly like you and finds someone else.</p><p>A hiring leader recognizes a name they have seen in their feed. It is not yours.</p><p>A leadership role gets filled by someone with half your experience whose LinkedIn was ready when the search started.</p><p>An opportunity that would have changed your life goes to someone else.</p><p>And you will never even know it happened. &#128128;</p><p>That is not the market being tough.</p><p>That is not bad luck.</p><p>That is your LinkedIn failing you every single day.</p><p>And it is entirely fixable.</p><p>Starting today. &#128527;</p><p></p><p>Fix your headline.</p><p>Rewrite your About section.</p><p>Load your experience section with real numbers and real results.</p><p>Fill your Featured section with proof of your leadership.</p><p>Post content about your industry every single week.</p><p>Add real pictures of yourself.</p><p>Build your network intentionally.</p><p>Show up consistently.</p><p>DO IT TODAY.</p><p>NOT TOMORROW.</p><p>NOT THIS WEEKEND.</p><p>TODAY. &#128293;</p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>The people hiring leaders already recognize.</p><p>The people whose names come up in conversation before the search even starts.</p><p>Right now that is not you.</p><p>BUT IT CAN BE. &#128527;</p><p></p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice.</p><p>Not generic tips from someone who has never actually placed a senior leader.</p><p>The actual truth about how headhunters find leadership talent and what makes us call one executive and scroll past another.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p>I will pull up your LinkedIn profile live.</p><p>I will tell you exactly what a headhunter sees when they find you.</p><p>I will tell you exactly how to position yourself as the thought leader your industry already knows you are.</p><p>And I will tell you exactly what needs to happen to make your profile impossible to ignore.</p><p>No fluff.</p><p>No recycled career advice.</p><p>Just 26 years of straight talk from someone who has been placing senior leaders your entire career.</p><p>BOOK YOUR FREE 15 MINUTE CALL RIGHT HERE. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a call</a></p><p></p><p>Because the best leadership roles never get posted.</p><p>They go to the people a headhunter can find.</p><p>Let&#8217;s make sure that is you. &#128527;</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn and let&#8217;s connect right now. <a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a call</a></p><p>&#128073; https://www.linkedin.com/in/cindyhookheadhunter/</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!_Om5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F735f5031-e8ce-4fd8-bfbc-1a1687bc08c5_2048x1664.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!_Om5!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_webp, /__u/getfoundonlinkedin.substack.com/q_auto:good, 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y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[YOU ARE LOSING JOBS YOU DO NOT EVEN KNOW EXIST.

EVERY SINGLE DAY.

BECAUSE YOUR LINKEDIN IS A COMPLETE DISASTER. 😂]]></title><description><![CDATA[Let me tell you something that is going to keep you up tonight.]]></description><link>https://getfoundonlinkedin.substack.com/p/you-are-losing-jobs-you-do-not-even</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/you-are-losing-jobs-you-do-not-even</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 12 Jul 2026 14:56:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!KfI5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9088a42f-462b-437d-b9f3-c5fc98de5d2c_2048x1664.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me tell you something that is going to keep you up tonight.</p><p>Right now.</p><p>At this very moment.</p><p>While you are reading this article.</p><p>A recruiter somewhere is on LinkedIn Recruiter searching for someone with your exact background.</p><p>Your industry.</p><p>Your experience level.</p><p>Your skill set.</p><p>Your title.</p><p>And they are not finding you.</p><p>They are finding someone else.</p><p>Someone who may not even be as qualified as you.</p><p>Someone who may not have your track record.</p><p>Someone who may not have your results.</p><p>Someone who may not have your experience.</p><p>But they have one thing you do not have right now.</p><p>A LinkedIn profile that actually works. &#128128;</p><p></p><p>And here is the part that should make you absolutely furious.</p><p>You will never know it happened.</p><p>You will never get a rejection email.</p><p>You will never get a phone call telling you that you were considered and passed over.</p><p>You will never know that the opportunity even existed.</p><p>You will just sit there.</p><p>Refreshing your inbox.</p><p>Applying to job posts.</p><p>Wondering why the market is so tough.</p><p>While opportunity after opportunity goes to someone else.</p><p>Because your LinkedIn is invisible.</p><p>And invisible does not get phone calls. &#128527;</p><p></p><p>I have been headhunting for 26 years.</p><p>I know exactly what a broken LinkedIn profile costs a candidate.</p><p>And I am going to tell you exactly what is costing YOU right now.</p><p>So pay attention. &#128514;</p><p></p><p><strong><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 1. YOU HAVE ZERO ACTIVITY ON YOUR LINKEDIN.</span></strong></p><p>When was the last time you posted something.</p><p>Last month.</p><p>Last year.</p><p>Sometime during a previous presidential administration.</p><p>I am going to tell you exactly what that silence is costing you.</p><p>LinkedIn&#8217;s algorithm rewards activity.</p><p>Every single week you go without posting something your profile sinks lower in search results.</p><p>Lower and lower and lower.</p><p>Until recruiters like me would have to scroll through hundreds of profiles to find you.</p><p>And I am not scrolling through hundreds of profiles.</p><p>Nobody is. &#128128;</p><p>The candidates showing up at the top of my searches right now are the ones posting consistently.</p><p>Every week.</p><p>Without fail.</p><p>Even when they do not feel like it.</p><p>Even when they are not sure anyone is reading.</p><p>Even when they think they have nothing important to say.</p><p>They show up.</p><p>And LinkedIn rewards them for it.</p><p>By putting them directly in front of recruiters like me.</p><p>While you are nowhere to be found. &#128514;</p><p></p><p>And here is the FOMO that should be eating you alive right now.</p><p>Every single week you go without posting something is another week your competition pulls further ahead of you in search results.</p><p>Another week they are more visible than you.</p><p>Another week recruiters are finding them instead of you.</p><p>Another week the phone rings for them and not for you.</p><p>One post a week.</p><p>That is the entire difference between being found and being invisible.</p><p>And you cannot even do that. &#128128;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 2. YOUR FEATURED SECTION IS EMPTY AND YOU ARE WASTING THE MOST VALUABLE REAL ESTATE ON YOUR ENTIRE PROFILE.</span></p><p>Let me explain something about LinkedIn that most people completely miss.</p><p>The Featured section sits right below your About section.</p><p>It is one of the very first things a recruiter sees when they land on your profile.</p><p>It is prime real estate.</p><p>And you have absolutely nothing there.</p><p>Just a blank space.</p><p>Sitting there like a missed opportunity.</p><p>Which is exactly what it is. &#128527;</p><p>Do you know what the candidates getting recruited right now have in their Featured section.</p><p>Videos of themselves speaking about their industry.</p><p>Links to articles they have written.</p><p>Case studies of their best work.</p><p>Presentations they have delivered.</p><p>Projects they are proud of.</p><p>Proof that they are exceptional at what they do.</p><p>Their Featured section is a personal billboard.</p><p>A showcase of everything that makes them worth calling.</p><p>And every recruiter who lands on their profile sees it immediately.</p><p>Yours?</p><p>Empty.</p><p>Which tells me one of two things.</p><p>Either you have nothing worth showcasing.</p><p>Or you had no idea this section even existed.</p><p>Either way the result is the same.</p><p>I keep scrolling. &#128128;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">PROBLEM 3. THERE ARE NO REAL PICTURES OF YOU ANYWHERE ON YOUR PROFILE.</span></p><p>This one is more important than you think.</p><p>And almost nobody talks about it.</p><p>People do not connect with logos.</p><p>People do not connect with graphics.</p><p>People do not connect with stock images and generic banners.</p><p>People connect with faces.</p><p>Real human faces.</p><p>When someone sees your face consistently in their LinkedIn feed something happens in their brain.</p><p>They start to recognize you.</p><p>They start to feel like they know you.</p><p>They start to trust you before they have ever spoken a word to you.</p><p>And trust is the single most important factor in whether a recruiter picks up the phone. &#128527;</p><p>The candidates getting found right now are posting pictures of themselves.</p><p>At industry events.</p><p>Speaking on panels.</p><p>Behind the scenes of their work.</p><p>Sharing real moments from their professional life.</p><p>They are making themselves human.</p><p>They are making themselves memorable.</p><p>They are making themselves impossible to forget.</p><p>And you?</p><p>You are a name and a headline.</p><p>Maybe a photo from 2014 if we are lucky.</p><p>Faceless.</p><p>Forgettable.</p><p>Invisible. &#128128;</p><p></p><p>Here is the FOMO reality of your situation right now.</p><p>Every single day you leave your LinkedIn the way it is.</p><p>A recruiter searches for someone like you and finds someone else.</p><p>A hiring manager recognizes a name they have seen posting content. It is not yours.</p><p>An opportunity gets filled by someone whose Featured section sold them before they even got on a call.</p><p>A candidate with half your experience gets the call because their face has been showing up in feeds consistently for months.</p><p>That is happening right now.</p><p>Today.</p><p>While you are reading this. &#128514;</p><p></p><p>And the absolute worst part.</p><p>None of this is about talent.</p><p>None of this is about experience.</p><p>None of this is about the market being tough or the economy being uncertain or there not being enough jobs out there.</p><p>It is about visibility.</p><p>Pure and simple.</p><p>The people getting found are not better than you.</p><p>They are just more visible than you.</p><p>And visibility is something you can fix today. &#128293;</p><p></p><p>So here is what I need you to do right now.</p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">GO TO YOUR LINKEDIN PROFILE AND FIX THESE THREE THINGS TODAY.</span></p><p>Post something.</p><p>Right now.</p><p>One observation about your industry.</p><p>One lesson you learned the hard way.</p><p>One opinion you have been sitting on.</p><p>Three sentences.</p><p>Hit publish.</p><p>Do it today.</p><p>Fill your Featured section.</p><p>Add a video of yourself.</p><p>Link to your best piece of work.</p><p>Add a case study.</p><p>Add a presentation.</p><p>Add something that proves you are exceptional at what you do.</p><p>Do it today.</p><p>Add real pictures of yourself.</p><p>At work.</p><p>At events.</p><p>Behind the scenes.</p><p>Your face.</p><p>Your real human face.</p><p>Not a logo.</p><p>Not a graphic.</p><p>YOU.</p><p>Do it today.</p><p>TODAY.</p><p>NOT TOMORROW.</p><p>NOT THIS WEEKEND.</p><p>TODAY. &#128128;</p><p></p><p>Because every day you wait is another day someone less qualified than you gets the job that should have been yours.</p><p>And you will never even know it happened. &#128527;</p><p></p><p>After 26 years of headhunting I can tell you with absolute certainty.</p><p>The candidates who get found are not the most qualified.</p><p>They are the most visible.</p><p>The most active.</p><p>The most human.</p><p>And right now you are none of those things.</p><p>But you can be.</p><p>Starting today. &#128293;</p><p></p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice.</p><p>Not generic tips you have heard a thousand times.</p><p>The actual truth about how headhunters think and what makes us pick up the phone.</p><p>MY SUBSTACK IS BELOW.</p><p>CLICK IT.</p><p>READ IT.</p><p>SUBSCRIBE.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p>AND THEN ACTUALLY DO SOMETHING WITH WHAT YOU LEARN. &#128071;&#128293;</p><p></p><p>COMMENT LINKEDIN BELOW and let&#8217;s book your free 15 minute call today. &#128071;</p><p>I will pull up your LinkedIn profile live.</p><p>I will show you exactly what a headhunter sees when they find you.</p><p>And I will tell you exactly what needs to happen to make you impossible to ignore.</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn </p><p>&#128073; https://www.linkedin.com/in/cindyhookheadhunter/</p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[I AM A HEADHUNTER. I SEARCH LINKEDIN EVERY SINGLE DAY. AND I WOULD NEVER CALL YOU. HERE IS WHY. 💀]]></title><description><![CDATA[Let me be brutally honest with you right out of the gate.]]></description><link>https://getfoundonlinkedin.substack.com/p/i-am-a-headhunter-i-search-linkedin</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/i-am-a-headhunter-i-search-linkedin</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sat, 11 Jul 2026 13:50:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Pstr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59f23d4b-db7a-4544-9dd7-075154bd9e8d_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>Let me be brutally honest with you right out of the gate.</p><p>I have been headhunting for 26 years.</p><p>I have searched LinkedIn thousands of times looking for top executives across hospitality, luxury brands, retail, restaurants, and consumer goods.</p><p>And the profiles I see out there are absolutely horrifying.</p><p>Not a little bad.</p><p>Not needs some tweaking.</p><p>Full on career emergency levels of bad. &#128514;</p><p></p><p>And here is the part that keeps me up at night.</p><p>The people behind those profiles are talented.</p><p>Experienced.</p><p>Qualified.</p><p>And they have absolutely no idea that every single day their broken LinkedIn profile is costing them the career opportunity of their life.</p><p>So I am going to tell you exactly why I would never call you based on what I see on your profile right now.</p><p>And exactly what you need to fix today. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 1. YOUR HEADLINE TELLS ME ABSOLUTELY NOTHING.</span></p><p>Your headline is the single most important line on your entire LinkedIn profile.</p><p>And most of you are wasting it with your job title.</p><p>Director of Sales.</p><p>General Manager.</p><p>VP of Operations.</p><p>Seeking New Opportunities.</p><p>Oh my God. &#128514;</p><p>Nobody searches for Seeking New Opportunities.</p><p>Not one single recruiter has ever typed that into a search bar in the history of LinkedIn.</p><p>Your headline is not just a label.</p><p>It is a searchable keyword field that determines whether you show up in my search at all.</p><p>If your headline is just your job title you are missing every single search that uses different terminology for your exact role.</p><p>You are invisible to an enormous percentage of the recruiting world.</p><p>And you do not even know it. &#128128;</p><p>YOUR HEADLINE NEEDS KEYWORDS.</p><p>YOUR INDUSTRY.</p><p>YOUR SPECIALTY.</p><p>YOUR VALUE PROPOSITION.</p><p>Something that makes me stop mid scroll and think.</p><p>This is exactly who my client needs.</p><p>Right now yours is making me keep scrolling. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 2. YOUR PROFILE PHOTO IS FROM ANOTHER DECADE.</span></p><p>I know you do not want to hear this.</p><p>But that photo has to go. &#128128;</p><p>The blurry one.</p><p>The one from your friend&#8217;s wedding.</p><p>The one where you cropped your ex out of the frame.</p><p>The one with the sunglasses.</p><p>The one that looks like it was taken on a flip phone in 2009.</p><p>All of it.</p><p>Gone.</p><p>Today.</p><p>Your profile photo shapes my entire perception of you before I read a single word.</p><p>Professional.</p><p>Approachable.</p><p>Current.</p><p>Confident.</p><p>That is what your photo needs to communicate in less than one second.</p><p>You do not need an expensive photographer.</p><p>You need your phone, natural light, a clean background, and someone to take the picture for you.</p><p>That is it.</p><p>No excuses.</p><p>No waiting until you lose 10 pounds.</p><p>No waiting until you get a haircut.</p><p>Do it today. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 3. YOUR ABOUT SECTION SOUNDS LIKE EVERYONE ELSE.</span></p><p>If your About section starts with the words results driven professional I am going to need you to delete it immediately. &#128514;</p><p>Right now.</p><p>All of it.</p><p>Gone.</p><p>Because every single person on LinkedIn has written that exact same sentence.</p><p>Word for word.</p><p>Your About section is the one place on your entire profile where you can tell your actual story.</p><p>Who you are.</p><p>What you have accomplished.</p><p>What makes you different from every other person with your job title.</p><p>Why a company would be insane not to hire you.</p><p>Write it like a human being.</p><p>Write it like you are talking to someone across the table.</p><p>Write it like you actually have a personality.</p><p>Because the version you have right now is putting recruiters to sleep. &#128128;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 4. YOUR EXPERIENCE SECTION HAS ZERO NUMBERS.</span></p><p>This one makes me absolutely crazy after 26 years. &#128514;</p><p>I pull up profile after profile of incredibly talented executives.</p><p>People with impressive careers.</p><p>Real results.</p><p>Genuine accomplishments.</p><p>And their experience section reads like a job description nobody asked for.</p><p>Responsible for managing a team.</p><p>Oversaw daily operations.</p><p>Worked closely with cross functional stakeholders.</p><p>I want to close the tab immediately. &#128128;</p><p>Nobody cares what you were responsible for.</p><p>I care what you actually did.</p><p>Revenue you generated.</p><p>Teams you built and led.</p><p>Markets you opened.</p><p>Problems you solved.</p><p>Percentage growth you drove.</p><p>Costs you cut.</p><p>Deals you closed.</p><p>REAL NUMBERS TELL A REAL STORY.</p><p>AND REAL STORIES GET REAL PHONE CALLS.</p><p>No numbers means no calls.</p><p>It is that simple. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 5. YOU HAVE NOT POSTED ANYTHING IN MONTHS.</span></p><p>This is the silent killer.</p><p>LinkedIn&#8217;s algorithm actively pushes inactive profiles down in search results.</p><p>Every single week you go without posting something your profile sinks lower.</p><p>Which means recruiters have to scroll further and further to find you.</p><p>Which means most of them never do.</p><p>And while you are sitting there silent?</p><p>Someone less qualified but more active is floating right past you.</p><p>And getting the call that should have been yours. &#128128;</p><p>LinkedIn is a platform.</p><p>And like every platform on earth it wants you to use it.</p><p>THE MORE YOU POST THE MORE LINKEDIN REWARDS YOU.</p><p>THE MORE LINKEDIN REWARDS YOU THE MORE RECRUITERS FIND YOU.</p><p>THE MORE RECRUITERS FIND YOU THE MORE YOUR PHONE RINGS.</p><p>One post a week.</p><p>That is the entire strategy.</p><p>And you cannot even do that. &#128514;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 6. YOUR NETWORK IS EMBARRASSINGLY SMALL.</span></p><p>Your network size is not just a vanity number.</p><p>It directly determines how often your profile shows up in my searches.</p><p>LinkedIn&#8217;s algorithm surfaces profiles based on network proximity.</p><p>First degree connections first.</p><p>Second degree connections next.</p><p>Third degree after that.</p><p>If you have 47 connections you are invisible to an enormous percentage of the recruiting world.</p><p>You are nobody&#8217;s second degree.</p><p>You are nobody&#8217;s third degree.</p><p>You are LinkedIn&#8217;s best kept secret.</p><p>And not in a good way. &#128527;</p><p>Someone with 500 connections has access to potentially hundreds of thousands of second and third degree profiles.</p><p>You with your tiny network?</p><p>You are reaching almost nobody.</p><p>And nobody is reaching you. &#128128;</p><p>GET TO 500 CONNECTIONS MINIMUM.</p><p>Connect with everyone you have ever worked with.</p><p>Connect with people in your industry you admire.</p><p>Connect with recruiters directly.</p><p>And then keep going.</p><p>There is no ceiling on this. &#128293;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 7. YOU HAVE NO VIDEO ON YOUR PROFILE.</span></p><p>In 2026 a LinkedIn profile with no video looks like a fake account.</p><p>A bot.</p><p>A ghost.</p><p>Someone who has something to hide.</p><p>Is that the first impression you are going for. &#128527;</p><p>Video builds trust instantly.</p><p>The second someone sees your face and hears your voice they know you are real.</p><p>They know you are credible.</p><p>They know you are someone worth talking to.</p><p>LinkedIn&#8217;s algorithm pushes video content 5 times more than a text post.</p><p>Five times.</p><p>And almost nobody in your industry is doing it consistently.</p><p>The bar is embarrassingly low.</p><p>And you are still not clearing it. &#129315;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 8. YOU HAVE ZERO RECOMMENDATIONS.</span></p><p>When I pull up your profile and see no recommendations I have one thought.</p><p>Either nobody you have ever worked with respects you enough to say something nice.</p><p>Or you never bothered to ask.</p><p>Either way it is a red flag. &#128128;</p><p>Recommendations are social proof.</p><p>They tell me that real human beings who have worked with you think you are worth talking about.</p><p>They build credibility that no amount of polished writing can replicate.</p><p>Go get at least 5 recommendations today.</p><p>Former managers.</p><p>Former colleagues.</p><p>Clients you delivered results for.</p><p>Real people saying real things about what it is like to work with you.</p><p>Do it today. &#128527;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 9. YOUR FEATURED SECTION IS EMPTY.</span></p><p>The Featured section is prime real estate on your LinkedIn profile.</p><p>It sits right below your About section.</p><p>It is one of the first things a recruiter sees.</p><p>And most of you have absolutely nothing there.</p><p>Just a blank space sitting there like a missed opportunity.</p><p>Which is exactly what it is. &#128128;</p><p>Your Featured section should be your personal billboard.</p><p>A link to your best piece of content.</p><p>A video introduction.</p><p>A case study of your best work.</p><p>A presentation you delivered.</p><p>A project you are proud of.</p><p>Something that immediately demonstrates your expertise and makes me want to keep reading.</p><p>Right now it is empty.</p><p>And empty says nothing. &#128514;</p><p></p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">REASON 10. YOU ARE APPLYING TO JOBS INSTEAD OF MAKING YOURSELF FINDABLE.</span></p><p>This is the one that kills me the most.</p><p>You are spending all of your time chasing the 10% of jobs that actually get posted.</p><p>Hitting Easy Apply.</p><p>Refreshing job boards.</p><p>Sending your resume into the void and praying someone calls you back.</p><p><span data-color="#ff00ff" style="color: rgb(255, 0, 255);">APPLY AND PRAY IS NOT A JOB SEARCH STRATEGY.</span></p><p>It is a prayer circle with a resume attached. &#128514;</p><p>80% of jobs are never posted anywhere.</p><p>They go directly to the candidates recruiters find on LinkedIn.</p><p>And right now I cannot find you.</p><p>Your profile is not ready.</p><p>Your headline says nothing.</p><p>Your photo is from another decade.</p><p>Your network is too small.</p><p>Your activity is nonexistent.</p><p>And while you are out there competing for that 10%?</p><p>The best opportunities in your industry are going to someone else.</p><p>Someone whose LinkedIn profile was ready when I came looking. &#128128;</p><p></p><p>Here is the bottom line.</p><p>Every single one of these 10 things is costing you right now.</p><p>Every single day you leave them broken is another opportunity that goes to someone else.</p><p>Another phone call that goes to someone less qualified than you.</p><p>Another job that should have been yours going to someone whose LinkedIn profile was actually doing its job.</p><p>That should make you absolutely furious.</p><p>And it should make you want to do something about it today. &#128527;</p><p></p><p>Because here is the truth after 26 years.</p><p>The candidates who get found are not always the most qualified.</p><p>They are the most visible.</p><p>The most polished.</p><p>The most findable.</p><p>And visibility is something you can fix starting right now.</p><p>TODAY.</p><p>NOT TOMORROW.</p><p>NOT THIS WEEKEND.</p><p>RIGHT NOW. &#128293;</p><p></p><p>Fix your headline.</p><p>Update your photo.</p><p>Rewrite your About section.</p><p>Add numbers to every bullet point.</p><p>Post something today.</p><p>Grow your network.</p><p>Add video.</p><p>Get recommendations.</p><p>Fill your Featured section.</p><p>Stop applying and start being findable.</p><p>DO ALL OF IT.</p><p>Because your LinkedIn profile is either working for you or working against you.</p><p>And right now?</p><p>For most of you?</p><p>IT IS ABSOLUTELY WORKING AGAINST YOU. &#128128;</p><p></p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice.</p><p>Not generic tips you have heard a thousand times.</p><p>The actual truth about how headhunters think and what makes us pick up the phone.</p><p></p><p>COMMENT LINKEDIN BELOW and let&#8217;s book your free 15 minute call today. &#128071;</p><p>I will pull up your LinkedIn profile live.</p><p>I will tell you exactly what a headhunter sees when they find you.</p><p>And I will tell you exactly what needs to happen to make you impossible to ignore.</p><p>26 years.</p><p>Zero fluff.</p><p>Zero sugarcoating.</p><p>Let&#8217;s get you found. &#128293;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!Pstr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F59f23d4b-db7a-4544-9dd7-075154bd9e8d_1200x1200.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!Pstr!, 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y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Every executive I coach has a resume that would get instantly rejected by an ATS.]]></title><description><![CDATA[On purpose.]]></description><link>https://getfoundonlinkedin.substack.com/p/every-executive-i-coach-has-a-resume</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/every-executive-i-coach-has-a-resume</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Mon, 06 Jul 2026 14:30:49 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/205512928/4548be8b6d918a4c3c6da5edbf5edd36.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><span>Every executive I coach has a resume that would get instantly rejected by an ATS.</span></p><p><span>On purpose.</span></p><p><span>And they are the ones landing multiple offers.</span></p><p><span>Let me explain, because this is going to sound backwards.</span></p><p><span>The senior leaders I work with are not sitting at home stuffing keywords into a document to please a piece of software.</span></p><p><span>They stopped playing that game entirely.</span></p><p><span>Because here is what they figured out.</span></p><p><span>The goal was never to squeak past a robot.</span></p><p><span>The goal is to get found on LinkedIn.</span></p><p><span>So here is what they do instead.</span></p><p><span>They take the most valuable piece of real estate they own, their LinkedIn profile, and they actually use it.</span></p><p><span>They post. They tell the real stories from their career.</span></p><p><span>The turnaround they led. The team they built from nothing. The mess they walked into and fixed. The number they moved that everyone said was impossible.</span></p><p><span>And I have been doing this for 26 years, so trust me on what happens next.</span></p><p><span>Recruiters like me are searching LinkedIn every single day for exactly those people.</span></p><p><span>And when your accomplishments are living right there in the open, in your own voice, you are not fighting 500 resumes in a pile.</span></p><p><span>You get found. You get the message. You get the call.</span></p><p><span>While everyone else is home reformatting their resume for the 40th time, praying a robot likes their margins, the leaders I coach are out here visible and getting HUNTED.</span></p><p><span>That is the whole difference.</span></p><p><span>The resume is the formality.</span></p><p><span>The visibility is the game.</span></p><p><span>So stop pouring all your energy into a document a machine skims in 4 seconds.</span></p><p><span>Start using the real estate that actually gets you hired.</span></p><p></p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired"><span>Book a 15 min call with me to discuss your LinkedIn</span></a></p>]]></content:encoded></item><item><title><![CDATA[You’re Not Unqualified. You’re Unsearchable.]]></title><description><![CDATA[Let me show you how recruiters actually search LinkedIn.]]></description><link>https://getfoundonlinkedin.substack.com/p/youre-not-unqualified-youre-unsearchable</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/youre-not-unqualified-youre-unsearchable</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Thu, 02 Jul 2026 16:50:27 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/204709827/f30222f384c45ef703f5fb641585f29a.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>Because it&#8217;s not what you think.</p><p>We don&#8217;t type Executive Vice President and scroll through results.</p><p>That returns 40,000 people.</p><p>Useless.</p><p>We stack keywords.</p><p>EVP of Operations.</p><p>PLUS luxury resorts.</p><p>PLUS multi-property.</p><p>PLUS P&amp;L.</p><p>PLUS RevPAR, GOP, pre-opening, repositioning.</p><p>PLUS the names of the exact competitors we want to poach from.</p><p>Every keyword we add cuts the list.</p><p>40,000 becomes 2,000.</p><p>2,000 becomes 300.</p><p>300 becomes the 40 people who actually get the call.</p><p>Now here&#8217;s the brutal part.</p><p>If those words are not ON your profile, LinkedIn cannot serve you up.</p><p>You don&#8217;t get cut from the list.</p><p>You never make the list.</p><p>Watch the video below.</p><p>I pulled up a real profile. Name and company hidden to protect the invisible.</p><p>Grey circle photo.</p><p>A banner advertising her company.</p><p>An About section that&#8217;s all corporate brochure.</p><p>Job descriptions with zero keywords, zero numbers, zero wins.</p><p>She could be the best EVP in the Western United States.</p><p>Doesn&#8217;t matter.</p><p>The algorithm can&#8217;t find what you never wrote down.</p><p></p><p>I&#8217;ve been a headhunter for 26 years.</p><p>I was hunting talent before LinkedIn existed.</p><p>And I&#8217;ll tell you what nobody else will.</p><p>The best jobs are NEVER posted.</p><p>They&#8217;re filled by recruiters running searches exactly like the one I just showed you.</p><p>Every single morning.</p><p>While you&#8217;re applying to job posts with 900 other applicants, the real hiring is happening in search results you never appear in.</p><p>You&#8217;re not unqualified.</p><p>You&#8217;re UNSEARCHABLE.</p><p>And unsearchable executives watch someone with half their talent get recruited for the role they deserve.</p><p>If your profile looks like the one in this video, it doesn&#8217;t need a tweak.</p><p>It needs a FACE LIFT.</p><p>Book a 15 minute call with me now. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book 15 min call</a></p><p>I&#8217;ll look at your profile and tell you exactly why recruiters aren&#8217;t finding you.</p><p>No fluff. No sales pitch. Just 26 years of brutal honesty.</p><p></p>]]></content:encoded></item><item><title><![CDATA[She Got a New Job in 2 Months. A $25,000 Raise. And a Relocation Package on Top of It.]]></title><description><![CDATA[Here Is Exactly How Mary Did It.&#128293;]]></description><link>https://getfoundonlinkedin.substack.com/p/she-got-a-new-job-in-2-months-a-25000</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/she-got-a-new-job-in-2-months-a-25000</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 28 Jun 2026 15:13:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hjTN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2dd5ccb4-b2ae-4138-823f-9e7878ddc25c_3712x4608.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Here Is Exactly How Mary Did It.&#128293;</p><p></p><p>Let me tell you about Mary.</p><p>Mary came to me doing exactly what most of you are doing right now.</p><p>Applying to jobs every single day.</p><p>Tailoring her resume.</p><p>Hitting Easy Apply over and over again.</p><p>Refreshing her inbox waiting for something to happen.</p><p>And hearing absolutely nothing back.</p><p>Crickets.</p><p>Complete silence. &#128128;</p><p></p><p>So she booked a free 15 minute call with me.</p><p>And like clockwork the first thing out of her mouth was.</p><p>&#8220;Cindy I am applying to jobs but I am hearing nothing.&#8221;</p><p>I hear this every single day.</p><p>Every.</p><p>Single.</p><p>Day.</p><p>And I told her exactly what I tell everybody.</p><p>You can apply until you are blue in the face.</p><p>But the only way to actually get found is on LinkedIn. &#128527;</p><p></p><p>Here is the truth that nobody in the job search industry wants to admit.</p><p>In 26 years of headhunting I have learned exactly how hiring leaders and recruiters search for candidates.</p><p>I know the words they type.</p><p>I know the filters they use.</p><p>I know exactly what makes them click on one profile and scroll past another.</p><p>And Mary&#8217;s profile was getting scrolled past every single time.</p><p>Not because she was not qualified.</p><p>Because her profile was invisible. &#128128;</p><p></p><p>So here is exactly what we did.</p><p></p><p><strong>STEP 1. WE FIXED HER PROFILE FROM TOP TO BOTTOM.</strong></p><p>And I mean top to bottom.</p><p>Her banner.</p><p>Her headline.</p><p>Her About section.</p><p>Her Featured section.</p><p>Her entire experience section.</p><p>Every single piece of it was rebuilt to position her as a thought leader in her space.</p><p>Not just a person looking for a job.</p><p>A credible.</p><p>Accomplished.</p><p>Impossible to ignore expert in her industry.</p><p>The kind of profile that makes a recruiter stop scrolling and pick up the phone immediately. &#128293;</p><p></p><p>Her headline stopped saying her job title.</p><p>And started saying exactly what she brought to the table and who she brought it for.</p><p>Her About section stopped sounding like a resume summary.</p><p>And started telling her actual story in a way that made you want to keep reading.</p><p>Her experience section stopped listing responsibilities.</p><p>And started showing real results with real numbers attached to every single accomplishment.</p><p>Her Featured section became a showcase of everything that made her exceptional.</p><p>From nothing to impossible to ignore.</p><p>In one week. &#128527;</p><p></p><p><strong>STEP 2. SHE WENT AND GOT REFERRALS.</strong></p><p>This is the step most people skip entirely.</p><p>Mary went back through her entire career and collected referrals from people who could speak to her work.</p><p>Former managers.</p><p>Former colleagues.</p><p>Clients she had delivered results for.</p><p>Real people saying real things about what it was like to work with her.</p><p>Because anybody can write a polished About section.</p><p>But when someone else vouches for you?</p><p>That is credibility that money cannot buy. &#128128;</p><p></p><p><strong>STEP 3. WE POSTED STORY DRIVEN CONTENT ABOUT HER REAL EXPERIENCES.</strong></p><p>Not generic career advice.</p><p>Not recycled tips she copied from someone else.</p><p>Her actual stories.</p><p>Real experiences from her career.</p><p>Real lessons she had learned the hard way.</p><p>Real insights from someone who had actually lived through the challenges her industry faces every day.</p><p>Content that made people in her space stop and think.</p><p>This person really knows what they are talking about. &#128293;</p><p></p><p><strong>STEP 4. WE POSTED PICTURES OF HER.</strong></p><p>This one sounds simple.</p><p>But it is one of the most powerful things you can do on LinkedIn and almost nobody does it consistently.</p><p>People connect with a face.</p><p>Not a logo.</p><p>Not a stock image.</p><p>Not a graphic with a quote on it.</p><p>A real human face.</p><p>Every time Mary showed up in someone&#8217;s feed with her face attached to her content she became more real.</p><p>More memorable.</p><p>More like someone worth reaching out to.</p><p>Because at the end of the day hiring is a human decision.</p><p>And humans hire people they feel like they already know. &#128527;</p><p></p><p><strong>AND THEN IT WORKED.</strong></p><p>Mary got found on LinkedIn.</p><p>Not through Easy Apply.</p><p>Not through a job board.</p><p>Not through sending her resume into the void and praying.</p><p>Through a recruiter who found her profile.</p><p>Clicked on it.</p><p>And picked up the phone.</p><p>Because her profile was finally doing its job. &#128128;</p><p></p><p>2 months.</p><p>That is how long it took from the day we fixed her LinkedIn to the day she accepted an offer.</p><p>2 months.</p><p>With a $25,000 raise over her previous salary.</p><p>And a full relocation package on top of it.</p><p>That is what happens when your LinkedIn profile actually works FOR you instead of sitting there invisible while opportunities go to someone else. &#128293;</p><p></p><p>Now let me ask you something.</p><p>How long have you been searching.</p><p>3 months.</p><p>6 months.</p><p>A year.</p><p>Applying every day.</p><p>Hearing nothing back.</p><p>Wondering what the hell is going wrong.</p><p>I am going to tell you exactly what is going wrong.</p><p>Your LinkedIn profile is not working for you.</p><p>And until you fix it nothing else is going to change. &#128527;</p><p></p><p>Mary was exactly where you are right now.</p><p>Frustrated.</p><p>Exhausted.</p><p>Ready to give up.</p><p>And she decided to do something different.</p><p>She booked the call.</p><p>She put in the work.</p><p>She showed up consistently.</p><p>And 2 months later her life looked completely different.</p><p>A new job.</p><p>A $25,000 raise.</p><p>A relocation package.</p><p>And a LinkedIn profile that is still working for her every single day. &#128128;</p><p></p><p>The question is not whether this works.</p><p>Mary is proof that it works.</p><p>The question is whether you are ready to put in the work like Mary did.</p><p>Because I cannot want this more than you do.</p><p>But if you are ready?</p><p>I am right here. &#128293;</p><p></p><p>Just like Mary did.</p><p>I will pull up your LinkedIn profile live.</p><p>I will tell you exactly what a headhunter sees when they find you.</p><p>And I will tell you exactly what needs to happen to make your profile work FOR you instead of against you.</p><p>No fluff.</p><p>No recycled career advice.</p><p>Just 26 years of straight talk from someone who has been on the other side of the search your entire career.</p><p>Book your free 15 minute call right here. &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">BOOK 15 MIN CALL</a></p><p></p><p>Or grab my free downloadable guide right now. &#128071;</p><p>3 LinkedIn Fixes That Get You Found in 48 Hours.</p><p>Everything you need to start making your LinkedIn profile impossible to ignore starting today.</p><p></p><p><a href="https://send.lsrecruiters.com/get-found-guide?fbclid=IwY2xjawSs0MNleHRuA2FlbQIxMABicmlkETFNUUthZ3ZBeEJEdFFXOUdVc3J0YwZhcHBfaWQPNTE0NzcxNTY5MjI4MDYxAAEewoDgMVomOfTiNoKjtFn3hn2snklSbGblTomGyBBkCXPOLiPW7URIYF5YAGk_aem_zFoIynNvSLUoKZKRYTx34g">DOWLOAND 3 STEP GUIDE</a></p><p></p><p>Because the best jobs never get posted.</p><p>They go to the people a headhunter can find.</p><p>Mary figured that out.</p><p>Now it is your turn. &#128527;</p><p></p><p>Subscribe to this Substack so you don&#8217;t miss the next one.</p><p>My Substack is below.</p><p>Click it.</p><p>Read it.</p><p>Subscribe. &#128071;&#128293;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p><p>That is Mary&#8217;s story Cindy. &#128293;</p><p>Case studies like this are your most powerful content.</p><p>Real person.</p><p>Real results.</p><p>Real numbers.</p><p>Nobody argues with a $25,000 raise and a relocation package. &#128527;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" 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stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[The 5 LinkedIn Fixes You Must Do Today.]]></title><description><![CDATA[Because Right Now Your Profile Is an Embarrassment and You Don&#8217;t Even Know It &#128514;]]></description><link>https://getfoundonlinkedin.substack.com/p/the-5-linkedin-fixes-you-must-do</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/the-5-linkedin-fixes-you-must-do</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sat, 27 Jun 2026 15:56:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nM8W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F714647d9-059e-495d-89fc-f30a29c78b78_1126x1397.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me be completely straight with you.</p><p>I have been headhunting for 26 years.</p><p>I search LinkedIn every single day.</p><p>And the profiles I see out there are absolutely horrifying.</p><p>Not a little bad.</p><p>Not needs some tweaking.</p><p>Full on career suicide levels of bad. &#128128;</p><p></p><p>And the worst part?</p><p>The people behind those profiles have no idea.</p><p>They are sitting there wondering why nobody is calling them.</p><p>Refreshing their inbox.</p><p>Applying to job after job.</p><p>Blaming the market.</p><p>Blaming the economy.</p><p>Blaming everything except the actual problem.</p><p>Which is their LinkedIn profile. &#128527;</p><p></p><p>Your LinkedIn profile is the first thing every recruiter, headhunter, and hiring manager looks at when your name comes across their desk.</p><p>It gets approximately 6 seconds of attention.</p><p>Six.</p><p>And most of you are not surviving those 6 seconds.</p><p>Not even close. &#128514;</p><p></p><p>So here are the 5 fixes you need to make today.</p><p>Not tomorrow.</p><p>Not this weekend.</p><p>Not when you get around to it.</p><p>Today. &#128128;</p><p></p><p><strong>FIX 1. YOUR HEADLINE IS GARBAGE. REWRITE IT RIGHT NOW.</strong></p><p>Your headline is the single most important line on your entire LinkedIn profile.</p><p>And most of you are wasting it with your job title.</p><p>Director of Sales.</p><p>General Manager.</p><p>VP of Operations.</p><p>Seeking New Opportunities.</p><p>Oh my God. &#128514;</p><p>Nobody searches for Seeking New Opportunities.</p><p>Not one single recruiter has ever typed that into a search bar in the history of LinkedIn.</p><p>Your headline needs to tell me in 10 words or less exactly who you are, what you do, and why I should click on your profile.</p><p>It needs keywords.</p><p>Your industry.</p><p>Your specialty.</p><p>Your value proposition.</p><p>Something that makes me stop mid scroll and think.</p><p>This is exactly who my client needs.</p><p>Rewrite it today.</p><p>Right now.</p><p>Before you do anything else. &#128293;</p><p></p><p><strong>FIX 2. YOUR PROFILE PHOTO IS FROM ANOTHER DECADE. CHANGE IT.</strong></p><p>I am not going to be gentle about this one.</p><p>That photo has to go. &#128128;</p><p>The blurry one.</p><p>The one from your friend&#8217;s wedding.</p><p>The one where you cropped your ex out of the frame.</p><p>The one with the sunglasses.</p><p>The one that looks like it was taken on a flip phone in 2009.</p><p>All of it.</p><p>Gone.</p><p>Today.</p><p>Your profile photo shapes a recruiter&#8217;s entire perception of you before they read a single word.</p><p>Professional.</p><p>Approachable.</p><p>Current.</p><p>Confident.</p><p>That is what your photo needs to communicate in less than one second.</p><p>You do not need an expensive photographer.</p><p>You need your phone, natural light, a clean background, and someone to take the picture for you.</p><p>That is it.</p><p>No excuses.</p><p>No waiting until you lose 10 pounds.</p><p>No waiting until you get a haircut.</p><p>Do it today. &#128527;</p><p></p><p><strong>FIX 3. YOUR ABOUT SECTION SOUNDS LIKE EVERYONE ELSE. MAKE IT YOURS</strong></p><p>If your About section starts with the words results driven professional I am going to need you to delete it immediately. &#128514;</p><p>Right now.</p><p>All of it.</p><p>Gone.</p><p>Because every single person on LinkedIn has written that exact same sentence.</p><p>Word for word.</p><p>Your About section is the one place on your entire profile where you can tell your actual story.</p><p>Who you are.</p><p>What you have accomplished.</p><p>What makes you different from every other person with your job title.</p><p>Why a company would be insane not to hire you.</p><p>Write it like a human being.</p><p>Write it like you are talking to someone across the table.</p><p>Write it like you actually have a personality.</p><p>Because the version you have right now?</p><p>Is putting recruiters to sleep. &#128128;</p><p></p><p><strong>FIX 4. YOUR EXPERIENCE SECTION HAS ZERO NUMBERS. ADD THEM NOW.</strong></p><p>This one makes me absolutely crazy after 26 years. &#128514;</p><p>I pull up profile after profile of incredibly talented executives.</p><p>People with impressive careers.</p><p>Real results.</p><p>Genuine accomplishments.</p><p>And their experience section reads like a job description.</p><p>Responsible for managing a team.</p><p>Oversaw daily operations.</p><p>Worked closely with cross functional stakeholders.</p><p>I want to throw my computer across the room. &#128128;</p><p>Nobody cares what you were responsible for.</p><p>I care what you actually did.</p><p>Revenue you generated.</p><p>Teams you built and led.</p><p>Markets you opened.</p><p>Problems you solved.</p><p>Percentage growth you drove.</p><p>Costs you cut.</p><p>Deals you closed.</p><p>Real numbers.</p><p>Real results.</p><p>Real proof that you are exceptional at what you do.</p><p>Go into every single job on your profile right now and add numbers.</p><p>Every bullet point needs a result attached to it.</p><p>Every accomplishment needs a number behind it.</p><p>Do it today.</p><p>This is non negotiable. &#128293;</p><p></p><p><strong>FIX 5. YOU HAVE NOT POSTED ANYTHING IN MONTHS. POST SOMETHING TODAY.</strong></p><p>This is the one that kills me the most.</p><p>Because this is the one that is costing you the most opportunities and it is the easiest one to fix. &#128527;</p><p>LinkedIn&#8217;s algorithm rewards people who show up consistently.</p><p>The more you post the more you get surfaced in searches.</p><p>The more you get surfaced in searches the more recruiters find you.</p><p>The more recruiters find you the more your phone rings.</p><p>It is that simple.</p><p>And you are not doing it.</p><p>You are scrolling other people&#8217;s content every single day and contributing absolutely nothing.</p><p>Which means LinkedIn is pushing your profile further and further down in search results every single week you stay silent.</p><p>While someone less qualified but more active floats right past you.</p><p>And gets the call that should have been yours. &#128128;</p><p>Post something today.</p><p>Not tomorrow.</p><p>Not when you figure out the perfect thing to say.</p><p>Today.</p><p>One observation about your industry.</p><p>One lesson you learned the hard way.</p><p>One opinion you have been too scared to share.</p><p>Three sentences.</p><p>Hit publish.</p><p>Done.</p><p>That is the whole assignment. &#128514;</p><p></p><p>Here is the reality of the situation.</p><p>These 5 fixes are not optional anymore.</p><p>They are not nice to haves.</p><p>They are the price of admission for being findable in 2026.</p><p>Every single day you leave these things broken is another day a headhunter scrolls past you without blinking.</p><p>Another opportunity that goes to someone else.</p><p>Another week of sitting there wondering why nobody is calling. &#128527;</p><p></p><p>And I know some of you are reading this thinking.</p><p>OK but where do I even start.</p><p>How do I know if my headline is actually working.</p><p>How do I know what keywords to use.</p><p>How do I know if my profile is recruiter ready or a complete disaster.</p><p>That is exactly what I am here for.</p><p></p><p>You have 2 options right now.</p><p><strong>OPTION 1.</strong></p><p>Book a free 15 minute call with me today.</p><p>I will pull up your LinkedIn profile live.</p><p>I will tell you exactly what a headhunter sees in those 6 seconds.</p><p>I will tell you exactly which of these 5 fixes are most urgent for you personally.</p><p>And I will tell you exactly what needs to happen to make your profile impossible to ignore.</p><p>No fluff.</p><p>No recycled career advice.</p><p>Just 26 years of straight talk from someone who has been on the other side of the search your entire career.</p><p>Book your free 15 minute call right here.&#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">BOOK A CALL</a></p><p></p><p><strong>OPTION 2.</strong></p><p>Grab my free downloadable guide.</p><p>3 LinkedIn Fixes That Get You Found in 48 Hours.</p><p>The 3 most critical changes you can make to your LinkedIn profile right now that will immediately increase your visibility to recruiters and hiring managers.</p><p>Practical.</p><p>Specific.</p><p>Actionable today.</p><p><strong>Download it free right here.</strong>&#128071;</p><p><a href="https://send.lsrecruiters.com/get-found-guide?fbclid=IwY2xjawSs0MNleHRuA2FlbQIxMABicmlkETFNUUthZ3ZBeEJEdFFXOUdVc3J0YwZhcHBfaWQPNTE0NzcxNTY5MjI4MDYxAAEewoDgMVomOfTiNoKjtFn3hn2snklSbGblTomGyBBkCXPOLiPW7URIYF5YAGk_aem_zFoIynNvSLUoKZKRYTx34g">Guide to Fix your LINKEDIN TODAY!</a></p><p></p><p>Either way.</p><p>Do something today.</p><p>Because your LinkedIn profile is either working for you right now or it is working against you.</p><p>And right now?</p><p>For most of you?</p><p>It is absolutely working against you. &#128128;</p><p></p><p>Fix it.</p><p>Today.</p><p>Not tomorrow.</p><p>Not this weekend.</p><p>Not when you get around to it.</p><p>Today. &#128293;</p><p></p><p>Subscribe to this Substack so you don&#8217;t miss the next one.</p><p>Because every week I am dropping the real insider strategies that career coaches are too scared to tell you.</p><p>My Substack is below.</p><p>Click it.</p><p>Read it.</p><p>Subscribe. &#128071;&#128293;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!nM8W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F714647d9-059e-495d-89fc-f30a29c78b78_1126x1397.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" 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stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p>]]></content:encoded></item><item><title><![CDATA[You are getting silence because your LinkedIn profile is quietly costing you the call.]]></title><description><![CDATA[You are not getting silence because nobody is hiring.]]></description><link>https://getfoundonlinkedin.substack.com/p/you-are-getting-silence-because-your</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/you-are-getting-silence-because-your</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Thu, 25 Jun 2026 16:37:53 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/203579981/3764a85cf4ebac1de6b768e16ba95891.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>You are not getting silence because nobody is hiring.</p><p>You are getting silence because your LinkedIn profile is quietly costing you the call.</p><p>And you cannot see it.</p><p>I can.</p><p>26 years as a headhunter.</p><p>I look at profiles all day.</p><p>Most people are bleeding opportunities in 4 places they do not even know exist.</p><p>Your URL.</p><p>Your Featured section.</p><p>Your Experience.</p><p>Your Skills.</p><p>None of it takes talent.</p><p>It takes 10 minutes and someone who actually knows what we look at on the other side of the desk.</p><p>That is me.</p><p>Watch the video. I walk through all 4. &#128070;</p><p>Comment GUIDE if you want 3 fixes you can do today.</p><p>Comment LINKEDIN to book a 15 minute call with me and I will tell you what is costing you the call.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[Are you sick and tired of applying to job after job and hearing absolutely nothing back?]]></title><description><![CDATA[You spend an hour on the application.]]></description><link>https://getfoundonlinkedin.substack.com/p/are-you-sick-and-tired-of-applying</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/are-you-sick-and-tired-of-applying</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Mon, 22 Jun 2026 19:06:10 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/203138669/1f15aa2dd61f78e8f43bfd5276a55504.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p></p><p>You spend an hour on the application.</p><p>You attach the perfect resume.</p><p>You hit submit.</p><p>And then nothing.</p><p>No call. No email. Not even a rejection.</p><p>Just silence, over and over, until you start wondering what is wrong with you.</p><p>I have been a headhunter for 26 years, and I need you to hear this.</p><p>Nothing is wrong with you.</p><p>You are pouring all your energy into the one place that almost never works.</p><p>That giant application pile.</p><p>While the real hiring is happening somewhere you are barely showing up. LinkedIn.</p><p>Before anyone calls you, before a recruiter reaches out, before a human opens your resume, they look you up there.</p><p>And right now your profile is telling them to keep scrolling.</p><p>No real headline. A photo from another decade. A summary full of words that mean nothing.</p><p>So they skip you, and you never even know it happened.</p><p>You just keep applying into the void and feeling worse.</p><p>Here is the good news. You can stop the silence.</p><p>Not by sending more applications into the same black hole.</p><p>By fixing the profile recruiters are actually searching, so they find you instead of skipping you.</p><p>And you do not have to figure it out alone.</p><p>If you are exhausted, if you are done hearing nothing, <a href="https://send.lsrecruiters.com/get-found-guide">DOWNLOAD GUIDE</a></p><p>I will send you my Get Found on LinkedIn guide that walks you through every step, in order, so recruiters finally start finding you.</p><p>No cost. No catch. Just the playbook to end the silence.</p>]]></content:encoded></item><item><title><![CDATA[How Does It Feel. Waking Up Every Morning Either Dreading Work Or Having No Work To Go To. 😏]]></title><description><![CDATA[Let me ask you something nobody else is brave enough to ask.]]></description><link>https://getfoundonlinkedin.substack.com/p/how-does-it-feel-waking-up-every</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/how-does-it-feel-waking-up-every</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 21 Jun 2026 15:09:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hqES!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2ad28b-2e77-4b44-acc7-6e66082ac9d7_3712x4608.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me ask you something nobody else is brave enough to ask.</p><p>How does it actually feel.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Get Found on LinkedIn: Are You Ready to Land Your Next Job? is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Lying awake at 3am.</p><p>Staring at the ceiling.</p><p>Either dreading the alarm because you hate where you are going.</p><p>Or dreading it because you have nowhere to go at all.</p><p>I know.</p><p>It is brutal. &#128128;</p><p></p><p>And I am not here to make fun of that.</p><p>I am here to tell you the truth about it.</p><p>Because after 26 years of headhunting I have talked to thousands of people in exactly that position.</p><p>And almost every single one of them had one thing in common.</p><p>They were waiting.</p><p>Waiting for something to change.</p><p>Waiting for the right opportunity to appear.</p><p>Waiting to be discovered.</p><p>Waiting for the market to get better.</p><p>Waiting for someone to notice them.</p><p>Just waiting. &#128514;</p><p></p><p>Here is what I have learned after 26 years.</p><p>Nobody is coming to save you.</p><p>Not the job boards.</p><p>Not your old boss.</p><p>Not the universe.</p><p>Not LinkedIn&#8217;s algorithm if you refuse to show up on it.</p><p>Nobody. &#128128;</p><p></p><p>The job market is tough right now.</p><p>I am not going to sit here and pretend it is not.</p><p>Companies are leaner.</p><p>Competition is fiercer.</p><p>Everyone and their mother is applying to the same 10% of jobs that actually get posted.</p><p>Yes it is hard.</p><p>Yes it is frustrating.</p><p>Yes it feels completely unfair sometimes.</p><p>And yes.</p><p>You still have to put in the work. &#128527;</p><p></p><p>Because here is what I see every single day from my seat as a headhunter.</p><p>Two people with almost identical backgrounds.</p><p>Same experience.</p><p>Same industry.</p><p>Same level.</p><p>One of them is getting calls every week.</p><p>Recruiters reaching out.</p><p>Opportunities landing in their inbox.</p><p>Moving forward.</p><p>The other one?</p><p>Crickets.</p><p>Refreshing their inbox.</p><p>Complaining that the market is broken.</p><p>Applying to the same job boards every day expecting different results.</p><p>You want to know the difference between those two people.</p><p>One of them put in the work.</p><p>And one of them did not. &#128128;</p><p></p><p>I am going to say something that might make you uncomfortable.</p><p>Stop being lazy.</p><p>Just stop.</p><p>I know that is harsh.</p><p>I know you think you are not being lazy.</p><p>I know you think sending out 10 applications a day is hustling.</p><p>It is not hustling.</p><p>It is hiding. &#128514;</p><p></p><p>Hiding behind Easy Apply buttons.</p><p>Hiding behind a LinkedIn profile you set up in 2019 and never touched again.</p><p>Hiding behind the excuse that the market is tough.</p><p>Hiding behind the hope that someone will stumble across you without you having to put yourself out there.</p><p>That is not a job search.</p><p>That is avoidance with a resume attached. &#128527;</p><p></p><p>The people getting hired right now are doing things differently.</p><p>They are thinking outside the box.</p><p>They are doing the uncomfortable things.</p><p>They are showing up when they do not feel like it.</p><p>They are putting themselves out there even when it feels awkward and vulnerable and scary.</p><p>They are posting content on LinkedIn when they are not sure anyone is reading.</p><p>They are reaching out to people they do not know.</p><p>They are making videos on their phone even though they hate the way they look on camera.</p><p>They are doing the work that most people are too comfortable or too scared to do.</p><p>And it is working. &#128293;</p><p></p><p>Let me tell you what thinking outside the box actually looks like in 2026.</p><p>It is not sending more applications.</p><p>It is stopping applications altogether and focusing every ounce of energy on being findable.</p><p>It is optimizing your LinkedIn profile so that when a headhunter like me searches for someone with your background you are the first name that comes up.</p><p>It is posting one piece of content every single week that shows your industry you are alive, you are smart, and you are worth talking to.</p><p>It is reaching out directly to people at companies you want to work for instead of waiting for them to post a job.</p><p>It is making yourself so visible and so valuable on LinkedIn that opportunities start coming to you instead of you chasing them.</p><p>That is outside the box in 2026. &#128128;</p><p></p><p>And here is the hard truth about the people who are still struggling six months into their job search.</p><p>It is not entirely the market&#8217;s fault.</p><p>Some of it is yours.</p><p>The profile you never updated.</p><p>The content you never posted.</p><p>The connections you never made.</p><p>The calls you never booked.</p><p>The work you never put in because you were waiting for something easier to come along.</p><p>I am not saying this to be cruel.</p><p>I am saying this because after 26 years I know exactly what separates the people who get found from the people who keep waiting.</p><p>And it is not talent.</p><p>It is not experience.</p><p>It is not luck.</p><p>It is effort. &#128527;</p><p></p><p>So here is your moment.</p><p>You have two choices right now.</p><p>You can close this article and go back to doing exactly what you have been doing.</p><p>Scrolling job boards.</p><p>Hitting Easy Apply.</p><p>Waiting.</p><p>Hoping.</p><p>Praying.</p><p>Or you can decide today that you are done waiting.</p><p>Done being invisible.</p><p>Done being lazy about your own career.</p><p>Done letting less qualified people get the calls that should be going to you.</p><p>And you can start putting in the work that actually moves the needle. &#128293;</p><p></p><p>Update your LinkedIn profile.</p><p>Post something today.</p><p>Reach out to someone new.</p><p>Book a call with me.  <a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a Call</a></p><p>Do something.</p><p>Anything.</p><p>Just stop waiting. &#128128;</p><p></p><p>Because the market is tough.</p><p>I know it is.</p><p>But tough markets do not stop the people who show up.</p><p>They only stop the people who don&#8217;t. &#128527;</p><p></p><p>I have been breaking down exactly what putting in the work looks like on LinkedIn in my Substack series Get Found on LinkedIn.</p><p>Every week.</p><p>Real strategies.</p><p>Real insider knowledge from someone who has been on the other side of the search for 26 years.</p><p>My Substack is below.</p><p>Click it.</p><p>Read it.</p><p>Subscribe.</p><p>And then actually do something with what you learn. &#128071;&#128293;</p><p></p><p><strong>Comment LINKEDIN below </strong>and let&#8217;s book your free 15 minute call. &#128071;</p><p>I will tell you exactly what a headhunter sees when they pull up your profile.</p><p>And exactly what needs to change.</p><p>No waiting.</p><p>No excuses.</p><p>No more being invisible.</p><p>26 years.</p><p>Zero fluff.</p><p>Let&#8217;s get you found. &#128293;</p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!hqES!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2ad28b-2e77-4b44-acc7-6e66082ac9d7_3712x4608.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!hqES!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, 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/__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2ad28b-2e77-4b44-acc7-6e66082ac9d7_3712x4608.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!hqES!, /__u/getfoundonlinkedin.substack.com/w_848, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2ad28b-2e77-4b44-acc7-6e66082ac9d7_3712x4608.jpeg 848w, /__u/substackcdn.com/image/fetch/$s_!hqES!, /__u/getfoundonlinkedin.substack.com/w_1272, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2ad28b-2e77-4b44-acc7-6e66082ac9d7_3712x4608.jpeg 1272w, /__u/substackcdn.com/image/fetch/$s_!hqES!, /__u/getfoundonlinkedin.substack.com/w_1456, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3e2ad28b-2e77-4b44-acc7-6e66082ac9d7_3712x4608.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Get Found on LinkedIn: Are You Ready to Land Your Next Job? is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[If you want to get found, change your LinkedIn today. 3 fixes to do immediately. ]]></title><description><![CDATA[I&#8217;ve been a headhunter for 2 DECADES.]]></description><link>https://getfoundonlinkedin.substack.com/p/if-you-want-to-get-found-change-your</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/if-you-want-to-get-found-change-your</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Wed, 17 Jun 2026 18:46:50 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202476209/6150ba30b178acf1eb650909be847932.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>I&#8217;ve been a headhunter for 2 DECADES.</p><p>And if you want to get found, change your LinkedIn today.</p><p>Most of you aren&#8217;t getting rejected.</p><p>You&#8217;re getting skipped, because I never find you in the first place. &#128064;</p><p>Here&#8217;s what I look at when I land on your profile. &#128071;</p><p>YOUR HEADLINE.</p><p>If it&#8217;s just your job title, you&#8217;re invisible.</p><p>This is the most searchable line on the whole page.</p><p>Say what you do and who you do it for.</p><p>YOUR PHOTO AND BANNER.</p><p>Blank gray box and a dark selfie tells me you&#8217;re not serious before I read a word.</p><p>Clear headshot.</p><p>Simple banner.</p><p>Done. &#128248;</p><p>YOUR ABOUT SECTION.</p><p>The first 3 lines are all I read before I move on.</p><p>Stop opening with &#8220;results driven professional.&#8221;</p><p>Talk like a human. &#9997;&#65039;</p><p>YOUR EXPERIENCE.</p><p>I don&#8217;t care what you were responsible for.</p><p>I care what you CHANGED.</p><p>The number you moved. The problem you solved.</p><p>YOUR ACTIVITY.</p><p>If your last post was 2 years ago, you look gone.</p><p>You don&#8217;t have to go viral.</p><p>You just have to show up. &#128242;</p><p>None of this costs a dollar.</p><p>You can fix all of it today.</p><p>But most people read this and do nothing, then wonder why nobody&#8217;s calling.</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a Call </a> 15 minute call with me.</p>]]></content:encoded></item><item><title><![CDATA[3 LINKEDIN Fixes to improve visibility]]></title><description><![CDATA[You&#8217;re not getting rejected.]]></description><link>https://getfoundonlinkedin.substack.com/p/3-linkedin-fixes-to-improve-visibility</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/3-linkedin-fixes-to-improve-visibility</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Tue, 16 Jun 2026 17:08:51 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202313854/5b6bcd480d45682e0af6844c3f92f293.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>You&#8217;re not getting rejected.</p><p>You&#8217;re getting SKIPPED.</p><p>There&#8217;s a difference. &#128064;</p><p>Recruiters like me aren&#8217;t reading your application and saying no.</p><p>We never find you in the first place.</p><p>Your profile is invisible and you don&#8217;t even know it.</p><p>So here are 3 FREE FIXES you can make today. &#128071;</p><p>1. YOUR HEADLINE.</p><p>Stop using your job title.</p><p>That line is the most searchable real estate on your whole profile and you&#8217;re wasting it.</p><p>Tell me what you do and who you do it for.</p><p>2. YOUR PHOTO AND BANNER.</p><p>Blank gray banner and a 2019 selfie tells me you quit before you started.</p><p>Clear headshot.</p><p>Simple banner.</p><p>Fifteen minutes. &#128248;</p><p>3. YOUR ABOUT SECTION.</p><p>Nobody talks like &#8220;results driven professional with a proven track record.&#8221;</p><p>The first three lines are all I read before I bounce.</p><p>Write them to a human. &#9997;&#65039;</p><p>None of this costs a dollar.</p><p>You can do all three before lunch.</p><p>But most people read this and do nothing.</p><p>Then wonder why the phone stays quiet. &#128245;</p><p>26 YEARS headhunting.</p><p>This is exactly where I look first.</p><p>Book a 15 minute call with me to get the truth about why your not showing up on LinkedIn.  <a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book Call</a></p>]]></content:encoded></item><item><title><![CDATA[80% of jobs are never posted. 😂]]></title><description><![CDATA[80% of jobs are never posted.]]></description><link>https://getfoundonlinkedin.substack.com/p/80-of-jobs-are-never-posted</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/80-of-jobs-are-never-posted</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Mon, 15 Jun 2026 15:16:00 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/202142945/6b26af79fe6256deb6c7eb466085e37d.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p>80% of jobs are never posted. &#128514;</p><p>And you are out here refreshing Indeed like it owes you something.</p><p>Let me do the math for you.</p><p>80% never posted. 10% already going to an internal candidate.</p><p>That leaves 10% of all available jobs genuinely open to you.</p><p>10%.</p><p>And hundreds of people are competing for that same 10% hitting the same Easy Apply button and praying someone calls them back. &#128128;</p><p>Post and pray is not a job search strategy.</p><p>It is a prayer circle with a resume attached. &#129315;</p><p>The candidates getting hired in 2026 are not applying to job posts.</p><p>They are getting found on LinkedIn.</p><p>Optimized profile. Real numbers and results front and center. Posting content consistently. Showing up every single week.</p><p>And when a headhunter like me runs a search?</p><p>They show up immediately. &#128293;</p><p>I have been headhunting for 26 years.</p><p>The best roles I fill never see a job board.</p><p>They go to the people I can find.</p><p>Not the people applying.</p><p>The people I am hunting. &#128527;</p><p>Stop competing for the 10%.</p><p>Fix your LinkedIn and get found for the 80% that never gets posted.</p><p>Comment LINKEDIN below or let&#8217;s book your free 15 minute call today. &#128071; <a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book call</a></p><p>26 years. Zero fluff. Let&#8217;s get you found. &#128293;</p><p>&#128279; Find me on LinkedIn right now . &#128073; https://www.linkedin.com/in/cindyhookheadhunter</p>]]></content:encoded></item><item><title><![CDATA[The Dirty Little Secret About Job Postings Nobody Is Telling You]]></title><description><![CDATA[And Why LinkedIn Is the Only Thing That Actually Matters in 2026]]></description><link>https://getfoundonlinkedin.substack.com/p/the-dirty-little-secret-about-job</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/the-dirty-little-secret-about-job</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sun, 14 Jun 2026 15:16:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Vm23!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Let me give you a reality check that is going to completely change the way you think about your job search.</p><p>Are you ready.</p><p>Because this one is going to sting a little. &#128527;</p><p></p><p>You are spending hours every day searching job boards.</p><p>Scrolling through LinkedIn posts.</p><p>Refreshing Indeed.</p><p>Tailoring your resume for every single application.</p><p>Writing cover letters nobody is going to read.</p><p>Hitting apply and staring at your inbox waiting for something to happen.</p><p>And nothing happens.</p><p>So you apply to more jobs.</p><p>And still nothing happens.</p><p>And you sit there wondering what the hell is going on.</p><p>I am going to tell you exactly what is going on. &#128128;</p><p></p><p><strong>80% OF JOBS ARE NEVER POSTED.</strong></p><p>Ever.</p><p>Not on LinkedIn.</p><p>Not on Indeed.</p><p>Not on any job board anywhere on the internet.</p><p>They are filled through networks.</p><p>Through referrals.</p><p>Through recruiters and headhunters like me making phone calls to people we already know or people we found on LinkedIn.</p><p>80%.</p><p>Gone before you ever had a chance to apply. &#128514;</p><p></p><p>Now let&#8217;s talk about that remaining 20%.</p><p>The jobs that actually get posted publicly.</p><p>You would think that is your window right.</p><p>20% is still something.</p><p>Not so fast. &#128527;</p><p></p><p>Of that 20% that gets posted?</p><p>At least half of those roles already have an internal candidate.</p><p>A high performer the company wants to promote.</p><p>Someone they have been grooming for the role for months.</p><p>An internal transfer they decided on before the job description was even written.</p><p>But here is the thing.</p><p>Most companies have legal or HR policies that require them to post every open position externally before they can officially promote someone internally.</p><p>So they post it.</p><p>They go through the motions.</p><p>They collect your resume.</p><p>They schedule a few interviews to make it look official.</p><p>And then they give the job to the person they already decided on three months ago.</p><p>While you spent two weeks tailoring your application. &#128128;</p><p></p><p>So let&#8217;s do the math.</p><p>80% of jobs never get posted.</p><p>Gone.</p><p>Of the 20% that do get posted half already have an internal candidate.</p><p>That brings us down to 10%.</p><p>10% of all available jobs are genuinely open to external candidates.</p><p>10%.</p><p>And you are out here spending every single day competing for that 10%.</p><p>With hundreds of other people who are doing the exact same thing.</p><p>Sending their resume into the void and praying someone calls them back.</p><p>Post and pray.</p><p>That is the official job search strategy of people who are going to be searching for a very long time. &#128514;</p><p></p><p>I have been headhunting for 26 years.</p><p>I have filled hundreds of roles across hospitality, luxury brands, retail, restaurants, and consumer goods.</p><p>You know how many of those roles were filled through someone hitting Easy Apply on LinkedIn?</p><p>Almost none.</p><p>The roles I fill never see a job board.</p><p>They go directly to the candidates I find through my own searches.</p><p>The people I call out of nowhere on a random Tuesday.</p><p>The people who had no idea the opportunity even existed.</p><p>And they get it because I found them on LinkedIn.</p><p>Not because they applied. &#128293;</p><p></p><p>So here is the question you should be asking yourself right now.</p><p>If 80% of jobs are never posted.</p><p>And the best roles go to the people headhunters can find.</p><p>Why are you spending all of your time applying to job posts instead of making sure a headhunter can find YOU.</p><p>That is the real job search strategy in 2026.</p><p>And almost nobody is talking about it. &#128527;</p><p></p><p><strong>HERE IS HOW YOU GET FOUND.</strong></p><p>It starts and ends with your LinkedIn profile.</p><p>When I open LinkedIn Recruiter and search for a candidate I have approximately 6 seconds to decide if you are worth clicking on.</p><p>Six seconds.</p><p>That is it.</p><p>And in those 6 seconds I am looking at three things.</p><p>Your headline.</p><p>Your photo.</p><p>Your most recent activity.</p><p>If any one of those three things does not immediately communicate that you are exactly what I am looking for?</p><p>I keep scrolling.</p><p>Without blinking.</p><p>Without guilt.</p><p>Onto the next profile. &#128128;</p><p></p><p><strong>YOUR HEADLINE.</strong></p><p>This is the single most important line on your entire LinkedIn profile.</p><p>And most of you are wasting it with your job title.</p><p>Director of Sales.</p><p>General Manager.</p><p>VP of Operations.</p><p>That tells me where you have been.</p><p>It does not tell me why I should call you.</p><p>Your headline needs keywords.</p><p>Your specialty.</p><p>Your industry.</p><p>The value you bring in 10 words or less.</p><p>Something that makes me stop mid scroll and think.</p><p>This is exactly who my client needs. &#128293;</p><p></p><p><strong>YOUR PHOTO.</strong></p><p>I know you do not want to hear this.</p><p>But your photo from 2013 is costing you opportunities every single day.</p><p>Your profile photo shapes a recruiter&#8217;s perception of you before they read a single word.</p><p>Professional.</p><p>Approachable.</p><p>Current.</p><p>Confident.</p><p>That is what your photo needs to communicate in less than one second.</p><p>No excuses.</p><p>No barbecue photos.</p><p>No group shots where you cropped everyone else out.</p><p>No sunglasses.</p><p>Just a clean professional photo that looks like someone worth calling. &#128527;</p><p></p><p><strong>YOUR ACTIVITY.</strong></p><p>LinkedIn&#8217;s algorithm rewards people who show up consistently.</p><p>The more you post the more you get surfaced in searches.</p><p>The more you engage the more people see your name.</p><p>If you have not posted anything in months LinkedIn is actively pushing your profile down in search results.</p><p>Which means recruiters like me are finding someone less qualified but more active instead of you.</p><p>Every single time. &#128128;</p><p></p><p><strong>AND THEN THERE IS EVERYTHING ELSE.</strong></p><p>Your About section needs to tell your story in a way that makes me want to keep reading.</p><p>Your experience section needs real numbers and real results.</p><p>Not responsibilities.</p><p>Not duties.</p><p>Accomplishments.</p><p>Revenue generated.</p><p>Teams built.</p><p>Problems solved.</p><p>Markets opened.</p><p>Percentage growth you drove.</p><p>Your skills section needs the exact keywords recruiters are searching for in your industry.</p><p>Your network needs to be large enough that LinkedIn&#8217;s algorithm is actually surfacing your profile in searches.</p><p>Every single section of your profile is either working for you or working against you.</p><p>There is no middle ground. &#128293;</p><p></p><p>Here is the truth that nobody in the career advice industry wants to admit.</p><p>The best jobs in 2026 do not go to the best candidates.</p><p>They go to the most visible candidates.</p><p>The ones who showed up on LinkedIn consistently.</p><p>The ones whose profiles were impossible to ignore.</p><p>The ones a headhunter could find in 6 seconds and immediately know they had found exactly who their client needed.</p><p>That is the whole game.</p><p>And right now most of you are not even playing it. &#128514;</p><p></p><p>Stop competing for the 10%.</p><p>Start positioning yourself to be found for the 80% that never gets posted.</p><p>Because that is where the real opportunities live.</p><p>That is where the roles that change careers exist.</p><p>And they are going to people whose LinkedIn profiles are doing the work for them 24 hours a day while they sleep. &#128527;</p><p></p><p>After 26 years of headhunting I can tell you with absolute certainty.</p><p>The phone call that changes your life is not going to come because you hit apply on a job post.</p><p>It is going to come because a headhunter found you on LinkedIn.</p><p>And right now.</p><p>I cannot find most of you.</p><p>Your profile is not ready.</p><p>Your headline says nothing.</p><p>Your photo is from another decade.</p><p>Your activity is nonexistent.</p><p>And while you are out there competing for that 10%?</p><p>The best opportunities in your industry are going to someone else.</p><p>Someone whose LinkedIn profile was ready when I came looking. &#128128;</p><p></p><p>Fix your LinkedIn.</p><p>And the jobs will come to you.</p><p>It really is that simple.</p><p>And it really is that urgent. &#128293;</p><p></p><p>I break down exactly how to fix every section of your LinkedIn profile in my Substack series Get Found on LinkedIn.</p><p>Every week I drop real insider strategies from someone who has been on the other side of the search for 26 years.</p><p>Not recycled career advice from someone who has never actually hired anyone.</p><p>A headhunter.</p><p>The person who actually decides who gets the call.</p><p>My Substack is below.</p><p>Click it.</p><p>Read it.</p><p>Subscribe. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>Because the best jobs never get posted.</p><p>And they are going to the people I can find. &#128071;&#128293;</p><p></p><p>Book a call today for 15 min and the truth about your LinkedIn. <a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a call</a></p><p>I will pull up your LinkedIn profile live.</p><p>I will tell you exactly what a headhunter sees in those 6 seconds.</p><p>And I will tell you exactly what needs to happen to make you impossible to ignore.</p><p>26 years.</p><p>Zero fluff.</p><p>Let&#8217;s get you found. &#128527;</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!Vm23!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!Vm23!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_webp, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png 424w, 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/__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png 424w, /__u/substackcdn.com/image/fetch/$s_!Vm23!, /__u/getfoundonlinkedin.substack.com/w_848, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png 848w, /__u/substackcdn.com/image/fetch/$s_!Vm23!, /__u/getfoundonlinkedin.substack.com/w_1272, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png 1272w, /__u/substackcdn.com/image/fetch/$s_!Vm23!, /__u/getfoundonlinkedin.substack.com/w_1456, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_auto, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbe4df91e-8e42-4fb5-b825-eeb49e7ca363_1126x1397.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Getting Found on LinkedIn Is the Only Job Search Strategy That Actually Works in 2026]]></title><description><![CDATA[Let me be brutally honest with you right out of the gate.]]></description><link>https://getfoundonlinkedin.substack.com/p/getting-found-on-linkedin-is-the</link><guid isPermaLink="false">https://getfoundonlinkedin.substack.com/p/getting-found-on-linkedin-is-the</guid><dc:creator><![CDATA[Cindy Hook]]></dc:creator><pubDate>Sat, 13 Jun 2026 15:50:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3bkQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1eb49d77-1dfe-4e58-a13d-8f7f4da4d695_3712x4608.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>Let me be brutally honest with you right out of the gate.</p><p>The way you have been job searching is outdated.</p><p>Dusting off your resume.</p><p>Scrolling through job posts.</p><p>Hitting apply and hoping for the best.</p><p>That is not a strategy.</p><p>That is wishful thinking with extra steps. &#128514;</p><p></p><p>In 2026 your LinkedIn profile is not a supplement to your job search.</p><p>It IS your job search.</p><p>It is your first impression.</p><p>Your personal billboard.</p><p>Your 24 hour a day recruiter working for you while you sleep.</p><p>And right now for most of you?</p><p>It is doing absolutely nothing. &#128128;</p><p></p><p>I have been headhunting for 26 years.</p><p>I search LinkedIn every single day looking for top executives across hospitality, luxury brands, retail, restaurants, and consumer goods.</p><p>And I am telling you right now the candidates who land the best opportunities are not the ones sending out the most applications.</p><p>They are the ones I can find.</p><p>The ones whose profiles stop me cold when I am scrolling.</p><p>The ones who made LinkedIn work FOR them instead of wondering why it isn&#8217;t. &#128527;</p><p></p><p>So let me break down exactly what that looks like.</p><p></p><p><strong>STEP 1. YOUR PROFILE NEEDS TO BE RECRUITER READY.</strong></p><p>This is where most people fall completely apart.</p><p>Your LinkedIn profile is not your resume.</p><p>It is not a list of jobs you have held.</p><p>It is not a timeline of your career.</p><p>It is not a place to copy and paste your job description from 2018.</p><p>It is a marketing document.</p><p>And the product you are marketing is YOU.</p><p>Every single section of your profile needs to be optimized for one thing.</p><p>Making a recruiter stop scrolling and pick up the phone. &#128293;</p><p></p><p>Your headline needs to do more than list your job title.</p><p>Nobody searches for &#8220;Experienced Professional Seeking New Opportunities.&#8221;</p><p>Nobody.</p><p>Not one single recruiter has ever typed that into a search bar.</p><p>Your headline needs keywords.</p><p>Your industry.</p><p>Your specialty.</p><p>The value you bring.</p><p>Something that tells me in 10 words exactly who you are and why I should click. &#128527;</p><p></p><p>Your About section needs to sound like a human being wrote it.</p><p>Not a robot.</p><p>Not a template.</p><p>Not the same generic paragraph every other person in your industry copied from someone else.</p><p>Your story.</p><p>Your results.</p><p>Your personality.</p><p>Written in a way that makes me want to pick up the phone before I even finish reading it. &#128128;</p><p></p><p>Your experience section needs numbers.</p><p>Not responsibilities.</p><p>Not duties.</p><p>Not a list of things you were supposed to do.</p><p>What you actually accomplished.</p><p>Revenue generated.</p><p>Teams built and led.</p><p>Markets opened.</p><p>Problems solved.</p><p>Percentage growth you drove.</p><p>Real numbers tell a real story.</p><p>And real stories get real phone calls. &#128293;</p><p></p><p><strong>STEP 2. YOUR PROFILE PICTURE MATTERS MORE THAN YOU THINK.</strong></p><p>I know you do not want to hear this.</p><p>But that photo from your cousin&#8217;s wedding in 2014 needs to go immediately. &#128514;</p><p>Your profile picture is the first thing a recruiter sees before they read a single word about you.</p><p>And in less than one second it is already shaping their perception of you.</p><p>Are you professional?</p><p>Are you approachable?</p><p>Are you someone I want to put in front of my client?</p><p>A great profile photo communicates all of that instantly.</p><p>Here is what you need.</p><p>A clean background.</p><p>Good lighting.</p><p>A genuine smile.</p><p>Professional but not stiff.</p><p>You do not need an expensive photographer.</p><p>You need a decent phone, natural light, and someone to take the picture for you.</p><p>That is it.</p><p>No excuses. &#128128;</p><p></p><p><strong>STEP 3. YOU NEED TO POST CONTENT AND YOU NEED TO DO IT CONSISTENTLY.</strong></p><p>This is the one that most people completely ignore.</p><p>And it is the one that makes the biggest difference.</p><p>Here is something LinkedIn will never tell you directly.</p><p>LinkedIn is a platform.</p><p>And like every platform on earth it wants you to use it.</p><p>The more you post the more LinkedIn rewards you.</p><p>The more LinkedIn rewards you the more people see your content.</p><p>The more people see your content the more your profile gets visited.</p><p>The more your profile gets visited the higher you climb in search results.</p><p>It is a machine.</p><p>And it runs on content. &#128293;</p><p></p><p>LinkedIn&#8217;s algorithm pushes active users to the top of every search.</p><p>Every single time.</p><p>Which means the person who posts once a week consistently is showing up higher in recruiter searches than the person with a more impressive resume who never posts anything.</p><p>Let that sink in for a second.</p><p>Visibility beats qualifications every single time in 2026. &#128527;</p><p></p><p>So what should you be posting.</p><p>Your industry observations.</p><p>What is happening in your space right now.</p><p>What trends you are watching.</p><p>What changes you are seeing that others are not talking about yet.</p><p>Your wins.</p><p>A project you are proud of.</p><p>A problem you solved.</p><p>A team you led through something difficult.</p><p>Your lessons.</p><p>What you learned the hard way.</p><p>What you wish someone had told you earlier in your career.</p><p>What you know now that you did not know ten years ago.</p><p>Short videos.</p><p>Face to camera.</p><p>60 seconds.</p><p>One insight.</p><p>One opinion.</p><p>One lesson.</p><p>You do not need a production crew.</p><p>You need your phone and something worth saying. &#128128;</p><p></p><p>One post a week.</p><p>That is the entire strategy.</p><p>One post a week for 90 days and watch what happens to your visibility.</p><p>Watch recruiters start finding you.</p><p>Watch hiring managers start recognizing your name.</p><p>Watch opportunities start coming to YOU instead of you chasing them.</p><p>Because you finally started showing up. &#128293;</p><p></p><p><strong>STEP 4. ENGAGE WITH OTHER PEOPLE&#8217;S CONTENT.</strong></p><p>Posting is only half of the equation.</p><p>The other half is showing up in other people&#8217;s conversations.</p><p>Comment on posts from people in your industry.</p><p>Add your perspective.</p><p>Share your experience.</p><p>Agree or disagree but say something worth reading.</p><p>Every comment you leave shows up in the feeds of everyone connected to that person.</p><p>That is free visibility to an audience you have not even built yet. &#128527;</p><p>Every thoughtful comment is a tiny advertisement for your profile.</p><p>And it costs you nothing but 60 seconds of your time.</p><p></p><p><strong>STEP 5. GROW YOUR NETWORK INTENTIONALLY.</strong></p><p>Your network size directly impacts how often you show up in searches.</p><p>LinkedIn&#8217;s algorithm uses your connections to determine your reach.</p><p>The more connections you have the more searchable you become.</p><p>The more searchable you become the more recruiters find you.</p><p>Connect with everyone you have ever worked with.</p><p>Connect with people in your industry you admire.</p><p>Connect with recruiters directly.</p><p>Get to 500 connections minimum.</p><p>And then keep going. &#128128;</p><p></p><p>Here is the bottom line.</p><p>LinkedIn is not optional anymore.</p><p>It has not been optional for years.</p><p>It is the number one tool recruiters use to find talent in 2026.</p><p>It is the first place a hiring manager goes when your name comes across their desk.</p><p>It is the platform that is either working for you 24 hours a day or working against you.</p><p>And right now for most of you?</p><p>It is absolutely working against you. &#128514;</p><p></p><p>The candidates who get found are not lucky.</p><p>They are not more talented than you.</p><p>They are not more experienced than you.</p><p>They are just more visible than you.</p><p>And visibility is something you can fix starting today. &#128293;</p><p></p><p>After 26 years of headhunting I have seen every version of this story.</p><p>The executive who spent 8 months applying to jobs with no responses.</p><p>We fixed their LinkedIn in one week.</p><p>They had recruiter calls within 30 days.</p><p>The Director who thought LinkedIn didn&#8217;t matter for someone at their level.</p><p>We optimized their profile and loaded it with results.</p><p>They landed a new position in 45 days.</p><p>The VP who hadn&#8217;t posted anything in two years.</p><p>We built a simple content strategy.</p><p>Within 60 days hiring managers were reaching out directly.</p><p>This is not magic.</p><p>This is strategy. &#128527;</p><p></p><p>And if you do not know where to start.</p><p>If you have no idea whether your profile is recruiter friendly or hiring manager ready.</p><p>If you have been doing all of this and still not getting results.</p><p>That is exactly what I am here for.</p><p></p><p><strong>Book a free 15 minute call with me.</strong></p><p>I will pull up your LinkedIn profile live.</p><p>I will tell you exactly what a headhunter sees when they find you.</p><p>And I will tell you exactly what needs to happen to make your profile impossible to ignore.</p><p>No fluff.</p><p>No recycled career advice.</p><p>Just 26 years of straight talk from someone who has been on the other side of the search your entire career.</p><p>**Book your call right here.** &#128071;</p><p><a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book Call</a></p><p></p><p>And subscribe to this Substack so you don&#8217;t miss the next one.</p><p>Because every week I am dropping the real insider strategies that career coaches are too scared to tell you.</p><p>My Substack is below.</p><p>Click it.</p><p>Read it.</p><p>Subscribe. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://getfoundonlinkedin.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/getfoundonlinkedin.substack.com/subscribe"><span>Subscribe now</span></a></p><p>Book a 15 min call <a href="https://calendly.com/cindyhook/15-minute-free-consultation-america-s-got-hired">Book a call</a></p><p>Because the best jobs never get posted.</p><p>They go to the people a headhunter can find.</p><p>**Let&#8217;s make sure that&#8217;s you.** &#128293;</p><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="/__u/substackcdn.com/image/fetch/$s_!3bkQ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1eb49d77-1dfe-4e58-a13d-8f7f4da4d695_3712x4608.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="/__u/substackcdn.com/image/fetch/$s_!3bkQ!, /__u/getfoundonlinkedin.substack.com/w_424, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_webp, /__u/getfoundonlinkedin.substack.com/q_auto:good, /__u/getfoundonlinkedin.substack.com/fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1eb49d77-1dfe-4e58-a13d-8f7f4da4d695_3712x4608.jpeg 424w, /__u/substackcdn.com/image/fetch/$s_!3bkQ!, /__u/getfoundonlinkedin.substack.com/w_848, /__u/getfoundonlinkedin.substack.com/c_limit, /__u/getfoundonlinkedin.substack.com/f_webp, /__u/getfoundonlinkedin.substack.com/q_auto:good, 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