We have a new home for all things Parker Thatch.

Our Journal is now live on our website—a place where you’ll find styling ideas, behind-the-scenes moments, stories, interviews, inspiration, and everything that makes our world feel like ours.

We’ve loved having you here, and we’re so grateful you’ve been part of this community. Going forward, we’ll be sharing all of our new editorial content on the Journal, and we’d love for you to join us there.

Thank you for being part of our world. We can’t wait to see you on the Journal.

xo,

Team PT

What do your hands do before 9:00 AM?
I’m usually waking up next to both of my children—yes, I’m that mom who lost the bedtime battles, so we are happily co-sleeping. My day typically begins with a view of wild bedheads, a raspy “Hi, Mama,” and sweet morning cuddles. Knowing that morning coffee is my favorite time of day, my husband usually has it ready for me in my favorite Big Sur mug by the time I walk into the kitchen.

We have a really beautiful pomelo tree just outside our front window, so we lounge on the couch for our morning “coffee talk” and listen to the bird chatter. Once the little ones scurry out of bed, breakfast begins—cue the mess! On any given morning, my hands are deep in pancake batter, French toast fixings, or a new baked concoction where I’m subtly trying to sneak a fruit or vegetable into the mix.

When do your best ideas tend to show up?
In my twenties and college years, my mind was constantly brimming with creative ideas about work, art and design ideas, and dreaming of where I’d travel next. Since becoming a mom, my thoughts primarily center around parenting, co-creating a value-driven life with my partner, managing burnout, and troubleshooting the (not always fun) developmental milestones of a one and two-year-old. If my younger self read that, she’d think it sounded boring, but I truly love the beautiful chaos of this chapter.

Because alone time is rare right now, my best ideas show up when my world finally gets quiet—when I’m in a state of flow. A quiet walk around the reservoir, a moment among the trees, a trip to the coast, or a rare window for yoga and meditation is usually when the inspiration returns.

Do you dress differently for different versions of yourself?
I try to stay away from passing trends and focus on investing in quality, timeless pieces. I’m willing to invest in something that is durable and you can tell it has been designed with care for the materials and fit. While I aspire to a true capsule wardrobe, I admit my closet is still too crowded! However, I practice intentional materialism: if an item doesn’t bring me joy, function, or comfort, it doesn’t belong in my home. I’ve learned to dress for my specific figure rather than forcing trends that don’t compliment my body type. I love a comfortable flowy pant with a fitted top or eco-friendly athleisure wear. I’m wearing more solid colors these days as I’m in the chapter of getting myself ready last and need something quick and easy to pull on (hence, the Cross Your Heart Sling). However, I’m still drawn to playing with bold prints and adore a good tailored jacket.

What’s something you’ve stopped wearing—or carrying—as your life changed
Heels, heavy earrings, and structured bras. Comfort and mobility take priority these days.

What does “ease” look like in your life right now?
Ease looks like accepting the current chapter for exactly what it is. It’s finding quiet pockets of peace amidst the toddler noise, letting go of perfectionism, and allowing myself the grace to just be without needing to constantly produce or optimize.

What’s a piece of advice you actually use?
“Bring to mind the version of yourself that you love and respect the most—the version operating optimally with all her needs met. On a scale of 1 to 10, where are you right now? When you are feeling strained and burned out, what minor need can be met to bring you just one point closer to a 10? It is so much easier to make adjustments from a 6 than it is to start from a 1 after a total burnout.”

What drew you to this bag?
The sheer functionality, combined with the incredible smell and feel of the leather. My children are 14 months apart and are only just now finding their independence. This means that you can still find me carrying both of them—at the same time—on most of our trips out. I appreciate this bag SO MUCH for being hands free; I didn’t realize how much having my keys and wallet (and even snacks!) accessible would lessen the load of managing toddlers.

Shortly after getting it, I accidentally spilled a drink on it as I was moving my glass. I was absolutely devastated and wiped it off as fast as I could. To my absolute surprise, there was zero damage—not even a faint stain. That durability made me love it even more (swoon!). I also love that it transitions seamlessly into a clutch and that the straps are interchangeable. It is truly timeless, and I’m already planning to collect more styles.

Where has it been with you lately?
Everywhere. It comes with me on daily walks, quick errands, and dates with my guy. The first night I got it, I loved it so much I almost brought it to bed with me! I’m not kidding. Not only is it gorgeous, it is so soft and dreamy. When I’m at home, it hangs right on the rack by my front door so I can admire it every day (and not in our overcrowded, co-sleepy bed).

Thanks for sharing Jess—see you at the grocery store!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

A great collaboration should, in our opinion, tick a few boxes. It should feel like a natural fit, a sort of “ohhhh this makes so much sense” kind of thing, it should celebrate each contributor equally and it should have a great reason for being. We don’t do them too often, because ticking all those boxes isn’t easy! But when it works, it really works. And our new collab with Big Night really really works.

As far as the natural fit, we’ve been fans of Katherine Lewin for years. She and Joyce first met years ago in their other lives, at J.Crew and Madewell, respectively, and reconnected when Katherine reached out to ask Joyce to make her a tote bag. A friendship followed, and it was Joyce who first introduced Irene to Katherine’s shop, Big Night. Filled with everything you could possibly want to host the world’s coolest dinner party, it quickly became a must visit whenever the PT team is in NYC. Since Big Night is such a joyful, colorful place, we knew we wanted to create something that captured that spirit, while staying true to our Parker Thatch vibe of easy, effortless and functional as well.

The end result is the Everywhere Tote, AKA the summer bag we’ve always wanted. Generously sized to hold everything from farmer’s market hauls to beach-day supplies, the bag is sturdy mesh with vegan leather trim, and is finished with a bag charm featuring the PT crest and a little fish that nods to Katherine’s love of tinned fish. The totes come in tomato red Spritz, classic navy Sardine, and playful yellow Sungold. We really can’t decide which one is our favorite (good thing we don’t have to!).

To launch the new tote, we asked a few very cool friends of the brands—The Snail co-owner Cristy Alvarado, florist Molly Ford, and Fewer Finer jewelry founder Madison Podpirka—to take part in a photo shoot. Which, if we’re keeping score, is another box ticked :)

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

Today’s Trois et Moi stars Verena von Pfetten. Canadian-born and Brooklyn-based, Verena is the co-founder of Gossamer, an extremely chic cannabis brand and retailer. She’s also the co-author of a forthcoming coffee table book about psychedelics, Tripping Point (great title!), which comes out next summer. Verena’s style is easy, playful and a little bit tomboy, with plenty of coastal color and the occasional unicorn motif.

Verena’s PT bag of choice is the Charlie in caramel suede. “I’ve been looking for an ‘adult’ bag for ages,” she said. “I didn’t want something super fussy or formal or so fancy that I would have to be precious with it. The Charlie is perfect because it fits everything I need—laptop included!—but doesn’t feel overstuffed. Plus the brown suede adds a dose of texture and color to everything, which is crucial in New York since we’re bundled up for what feels like the majority of the year and all anyone can see of your outfit are your coat and your bag.” In case you can’t tell, Verena prefers the sunnier seasons, so fittingly she gave us her style tips while on a trip to visit her best friend on the west coast.

VERENA’S STYLE TIPS:

Don’t Hate the Layer
As Verena says, “Dressing in L.A. is hard for me! The temperatures are confusing. Half the time, 60 degrees in LA is way warmer than 60 degrees in NY, and the other half of the time it’s way colder, so I generally end up wearing a million layers.” The key to the look? Pairing like colors—she went for caramels, bone whites and a hit of blue—and keeping pattern to a minimum.

Be a Multitasker.
Pieces that can do double duty make the elusive “desk to dinner” concept an actual possibility. Verena wore fitted track pants with a simple tank and sneakers for a hike, then was able to throw on a men’s button-up, oversized turtleneck sweatshirt and a pair of flats and head to a lunch meeting. And of course her Charlie bag was clutch. “I cannot get over the fact that this bag fit my giant sneakers, water bottle, and sweaty tank top without looking stuffed to the gills,” she said. “A true Mary Poppins purse!”

Mix and Match.
Verena grew up in Vancouver, so it’s only fitting that she loves a Canadian Tuxedo. “I don’t have a strong opinion on whether your denim needs to match,” she said. “I think light denim pairs just as well with dark denim and that it can go either direction (light on top, dark on bottom; light on bottom, dark on top). The only thing that matters is that the denims are tonally similar.” She’s the expert!

Merci for the tips, Verena, and stay tuned for the next installation of Trois et Moi!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

Our hands are rarely empty. We carry the schedules, the secret worries, and the invisible threads that keep a family woven together. It’s a beautiful, chaotic, and often exhausting kind of architecture—being the steady center of a world that never stops moving.

To the women who carry the heavy stuff so everyone else can walk a little lighter… I hope on Mother’s Day you find a moment to set it all down. May you be the one who is held, celebrated, and deeply seen.

Know that you are loved.

Onward- xoxoxo

Irene

On my wishlist, hopefully it inspires some gift ideas for you or a loved-one:

1. Bon Bon Sour Candy Mix

2. Ted Muehling Lily Pad Nephrite Jade Earrings

3. Mount Lai Guasha

4. Smythson Correspondance Cards

5. Belgian Loafers (I have my eye on the Royal Blue)

6. Zebra hair Small Maurice Bag

And shop our Mother’s Day Edit

1. Red Broken-In Leather Arc Crossbody Bag — this one is perfect for day to night

2. The Nylon Daily Bag — there is a hidden pocket at the front, perfect for stashing your scarf or your sweater, keeping you hands-free

3. Red and Pink Webbing Crossbody Strap — adjustable from shoulder to crossbody

4. Leather and Stainless Steel Mirror Bag Charm — looks great on your bag, and holds a secret mirror when you need one

5. MAMA Power Bracelet — for yourself or your Mama

6. Leather Taco Glasses Holder — never lose your readers or sunnies again! Wear around your neck, or tie around your bag as a functional bag charm

7. Palm Green Suede Zoe Satchel — a joyful pop of Spring color

8. Love Charm — to clip on your charm necklace or add to your bag charm

9. Pink Hair Big Buddy — this pouch doubles as a pouch inside your favorite bags, or add a strap and wear it as a chic little bag.

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

This week we’re featuring Jordan Rose. Jordan is an LA-based luxury travel designer and creator of Atelier Le Monde on Substack. In other words, she’s the person to go to when you need to know the chicest hotels, the hottest new restaurants or the best shopping in any spot. Jordan describes her style as “minimal, alluring, effortless and sensual.” We often talk about our bags in the same terms, so teaming up with Jordan felt like a perfect match.

For her PT bag, she went with the Jack in beechwood suede. “I love a large tote for travel,” Jordan explained. “And suede is perfect for basically every season. I also wear a lot of neutrals and cooler tones so I loved how this added depth and a bit of warmth to any outfit.” Read on for her style tips, which cover not just how to wear but (obviously) where to wear as well.

JORDAN’S STYLE TIPS:

Keep it minimal—but personal.
For a staycation at the Chateau Marmont, Jordan put together this effortlessly polished look. The key? Start with a simple base—denim and a white drapey top in this instance—and then add in unique touches through accessories that add texture and dimension.

Make it monochrome.
Jordan built this look around a day trip to the Casa Museo Boschi di Stefano in Milan. A tonal palette of creams, soft whites and ivories allows more room to play with shapes and proportions, and the suede bag brings warmth and depth, grounding it so it feels perfect for a daytime excursion.

Focus on fluidity.
The final ‘fit was created with cocktails in mind—at Harry’s Bar in Paris, no less. Silky, swingy fabrics and asymmetrical silhouettes are made to move easily and naturally with you, for an end result that perfectly walks the line between polished and undone.

Merci for the tips, Jordan, and stay tuned for the next installation!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

With the renewed interest in Carolyn Bessette and her forever iconic style, it’s safe to say the 90s are back. But for me, “90s New York” isn’t a fashion trend. I lived the 90s—for me that decade was a personal masterclass in style. I was fortunate to work at both Calvin Klein and Donna Karan during that magical, pre-cellphone, pre-Internet, pre-knowing-everything-about-everybody era. Working in fashion in New York City in the 90s was electric. It was also grueling, and the “work hard, play hard” mentality reigned supreme.

A Tale of Two Streets

My career began in the Garment District, specifically between West 39th and West 40th St. Those two blocks were my graduate school, my boot camp, and my endless source of inspiration. They shaped the way I see design, and continue to inform what I do today at Parker Thatch.

At Calvin Klein, I didn’t just show up for a job—I entered a lifestyle of extreme discipline. On my very first day, I was sent straight to “the closet” for a full makeover. From then on, I lived in head-to-toe Calvin: monochromatic sweater sets, turtlenecks, slip skirts, and those perfectly crisp white tees tucked under blazers. My hair was always pulled back, my makeup was invisible, and my nails were strictly “barely there.”

The stories about the office culture at that time are true in many ways. Personal items on desks were nonexistent. We weren’t even allowed staples—only black paperclips and dark grey folders. There were no stray smells, no food, and the only flowers permitted were white. With the temperature kept cool and the lighting constant, the space felt as sharp and intentional as a 1995 runway show. Working in that office taught me the power of a singular, uncompromising vision.

Just one block away at Donna Karan, the vibe shifted into something beautifully alive. While still sophisticated, it felt like a family. Our uniform was “black everything”—cashmere sweaters, “cold shoulder” tops, and those iconic draped jersey dresses.

It was a true hub of women’s empowerment. I can still hear the constant hum of the sample room, where sewers worked around the clock before line opening. Even with the incredibly long hours and constant travel, a sense of humor was required. There was a warmth there that made the hustle feel like magic.

Donna Karan was where I truly found my footing. It’s where I learned the intricate process of taking a clothing line from a single concept on a mood board all the way to a customer in a dressing room. But beyond the design, I learned so much about life. I traveled the world. I made lifelong friends.

I owe a huge debt of gratitude to my mentor, Mary Wang, for taking a risk on me—a dreamer from California who always believed that NYC was where I belonged. Those high-pressure days and global perspectives laid the essential foundation for Matt and me to eventually launch iomoi and, later, Parker Thatch. I feel so incredibly lucky to have been given the opportunity—man.. working in fashion during the 90s was not for the faint of heart, but I wouldn't trade my experience for anything.
xoxo-Irene

P.S. Since the 90s—and CBK—are having a moment, here are a few things currently in my cart that take me back to those extraordinary days.

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

It was this belief that led us to launch our latest series: Trois et Moi. For each installment we’ll ask someone whose style we admire (that’s the moi part) to take one Parker Thatch bag and show us three different ways they wear it (that’s the trois part).

For our first installment, we chose Angela Galvez. Angela began her career in fashion PR and spent over a decade working in the industry. Today she runs her own styling business in San Francisco, consults for fashion and retail tech startups and writes on Substack. She describes her style as “modern, classic, playful—and a little eclectic.” In other words, the perfect person to kick off our new series.

Angela styled three looks (which you can shop here) around our Medium Jack bag. “It’s the perfect everyday bag for my life,” she explains. “I wanted something that could hold my essentials without weighing me down. I like to carry a bag that feels effortless but still polished.”

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She also—very graciously—let us have a peek inside it to see what she carries with her. “I have a small leather pouch to keep things from getting out of hand,” she explained. “Inside it has at least five lip products on any given day (Fara Homidi lip pencil, Violette FR Bisou Balm, Victoria Beckham lip balm, my Officine Universelle Bully monogrammed balm, and Eadem Le Chou Chou), Celisse nail and cuticle serum (a ride-or-die), Crown Affair mini brush, and True Botanicals hand cream. I’m just a girl.” A girl after our own heart, we say.

ANGELA’S STYLE TIPS:

Expect the unexpected
Add in a surprising element—like swingy fringe layered over jeans—to instantly give a classic look a playful twist.

Use building blocks
Elevate a basic pair of black leggings with color blocking. Since you’re starting from a neutral base, you can play with creative combinations like warm tones of camel, cream, chartreuse and burgundy.

Keep it in the family
Pattern mixing feels cohesive when you stay within the same color family and anchor the look in something simple, like a laid-back, effortlessly chic bag :)

Thanks for sharing, Angela! And stay tuned for more Trois et Moi!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

When we started Hold Everything last year, one of our goals was to shine a spotlight onto people we admire. There are so many creative, hard-working, inspirational women who make up our community and it was really important that we use this platform to share some of their stories. So we’re super excited to introduce Within Reach, a new series that aims to do just that, with a special PT twist of course. We’ll chat with makers, founders, creators and more about how they use their hands to do what they do, whether that means working on a new art piece, drawing up a business plan or just getting breakfast on the table.

For our first interview, we called up Lisa Schulner. Lisa’s a longtime friend of ours (and even a one-time coworker of Joyce’s!) who is also the co-founder of Quiet Town Home, a sustainable lifestyle brand with a focus on turning any bathroom into the coolest, most joyfully colorful room in the house. Quiet Town’s gorgeous shower curtains, bath rugs, and towels are made from things like 100% GOTS-certified organic cotton, upcycled European flax linen remnants and 30% recycled EVA vinyl that’s PVC and BPA free (AKA only the good stuff). The brand is celebrating their 10-year anniversary, and they still do just about everything themselves—so Lisa’s got some very busy hands. Read on to learn all about it, and stay tuned for more stories that are Within Reach!

What do your hands do before 9am?
Grab my phone, wipe and flush, wash and dry, brush my teeth, make coffee, type (or write depending on what’s on my mind), clean up after my kids in the kitchen and walk the dog.

When do your best ideas tend to show up?
Always when I’m alone. In the shower (obviously), but also on hikes or drives or any time when there’s music playing in the background and my brain isn’t trying to work on anything specific.

What does ‘ease’ look like to you right now?
Elastic waist pants, T-shirts, wool socks, shopping on Depop, smoothies, Instacart Costco and electric cars.

Do you dress differently for different versions of yourself?
Not really, unless it’s for something super specific like a formal event, which isn’t that often for me. These days, most of the time I’m the same version of myself, just depends on if I’m the clean version or the dirty one. :)

What’s something you’ve stopped wearing or carrying as your life has changed?
Heels. I barely wore them before starting my own brand but I don’t think my feet would know how to even walk in a pair of heels now. One thing I’ve started wearing are bikini tops as bras and layering pieces. I can’t believe it took me so long to figure that out—what a miss!

Where have you been with your bag lately?
I go from our house to our studio to Good Earth, which is our grocery store. I live a very local life and I don’t switch bags out for years. I consider a good bag an extension of my body at this point.

How does your bag support you as you move through your day?
I love a big bag that I can put everything in: samples for Quiet Town, mail, fruit from the farmer’s market. I basically need a small spare room that lives on my arm for my daily life. The real question is: how can my car support my bag? Why isn’t there a designated space in every car for a woman’s bag??

Thanks for sharing, Lisa (and we’re with you on the car thing)!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

One of the things we love the most about our Parker Thatch community is how many different types of people make it up. While there are qualities we imagine most of you have in common—an appreciation of clean, functional design, a desire for quality-made styles that you don’t have to be precious about, a love of idiosyncratic brands that strike a balance between playful and polished—we like thinking about the various personalities who have made their way to us over the years. From extremely cool moms to extremely hot messes, let’s celebrate a few of our PT peeps.

The Stickler
She’s ready for everything and we mean everything, the Stickler likes (ahem, needs) everything to be just so in every aspect of her life, bag very much included. But you know what, when someone needs an Advil or an Altoid or a phone charger, she’s ready and waiting.

The Cool Mom
She’s not a regular mom, she’s a…you get the idea. Forever ready with a snack, a sippy cup, a band-aid and—in true emergencies—an iPad, the Cool Mom keeps it all together without sacrificing even one little bit of her cred.

The Hot Mess
And first in line for that charger, it’s the Hot Mess. To know this whirlwind is to love her. Her unread messages are in the quadruple digits, she’s running late to…literally everything and she has something super important to tell you but can’t remember what it was. Lucky for her she has a chic way to carry all that chaos.

The Culture Vulture
Always reading the most fascinating new book, never without a handful of recommendations for what to do, see, hear and eat in pretty much every city, the Culture Vulture is permanently dialed in. That new restaurant you’re dying to try? Yep, she’s got a reservation.

The Overachiever
Organized. Hydrated. Prepared. Somehow takes 25 meetings a day and still has time to help you solve all your problems, hit the gym, sign up for that half marathon and try that new dinner recipe she saw in the Times.

The Cool Cucumber
She’s chill, not in a metaphorical way. The Cool Cucumber has been planning for this week’s blizzard for her whole life. Hand warmers? Check. Extra layers? Check. A thermos full of something hot to drink? Yep she’s got that too. And to carry it all—and extra roomy and extra cozy bag, of course.

The Night Owl
You know those people who are always up for something, whether that means midday martinis or midnight karaoke? That’s the Night Owl. She actually knows what a “desk to dinner” fit looks like, because she’s the master of it. So where does she get all that energy? We honestly have no idea.

Which one are you??

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

We mention our origins because we’ve been thinking about the past lately. Like probably all of you, our feeds have been taken over with images from 2016: cappuccinos topped with foam art and soft around the edges thanks to the Gingham filter, selfies in tattoo chokers and straight-leg denim, ecstatic reactions to Lemonade. When we look back a decade, we see so much forward momentum. It was a year filled with in-person events (we did a lot of them), where Matt hand-customized every single piece. The most memorable of those events was definitely the one we had at St. Matthew’s in LA—we drove down from Orinda at 4am, spent the day meeting people and customizing their bags—and then wrapped things up with a literal splash when the school sprinklers accidentally went off!

Another massive project in 2016 were the bags we made for the shops at the Four Seasons hotel. Each one was hand cut and hand pressed, which meant a lot of time spent in the office working (with plenty of episodes of Southern Charm to keep us going). And it was also an amazing time for collaborations—Rihanna x Puma, Gigi Hadid x Tommy Hilfiger, Pharrell x Adidas—and we got in on the trend as well, with our own Alexandra Knight collab that combined our signature stripes with her hand-cut alligator leather lettering.

And although our brand looks very different than it did back in 2016, in reflecting on where we are today, we see a single thread stitching together our journey: personal connection. Our very first products were quite literally personal, they could be customized and made one’s own. But our current collection is a different kind of personal. Our bags carry your essentials, the things you hold most dear. And sure, that can mean your phone, your house keys, your favorite gummy candy, but it can also mean the tattered photo of your parents on their wedding day that you still keep in your wallet, the lucky scrap of fabric from your firstborn’s blanket that you reach for when you need a little boost of courage, the post-it note your coworker left on your keyboard with an inside joke that never fails to make you laugh. Everyone has their own version of these small daily comforts, and those are the things we’re thinking of when we design our bags.

In 2025 we launched almost 200 new products, a feat that we couldn’t even imagine back when we were working with our local dry cleaner to produce our Mimi bags. And we’re so excited to launch even more in 2026, using the same expert craftmanship and quality materials, but exploring new shapes, colors, and ideas. But no matter what direction we go in, that personal connection to the things we make will remain at the heart of Parker Thatch. Thank you for trusting us with the things you cherish, and here’s to a great year. Onward!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

1: Let’s start things off with the number of brand new logos we unveiled in 2025. While we may have gone through a handful of iterations, there was one clear winner. We love it, we hope you do too.

3: The bags you absolutely couldn’t get enough of, our Jack, Camo Mimi and Sling bags were our gold, silver and bronze bestsellers this year.

6: That’s how many photoshoots we completed this year, which is pretty impressive when you remember that we’re a tiny (but mighty) bi-coastal team, and sometimes our models try to eat our bags :)

9: We only launched Hold Everything in November, but we’ve already published 9 posts, covering everything from Parisian trips to styling tips. We have a lot more planned in 2026, so stay tuned.

26: And counting! Irene got camera ready more than two dozen times for PTTV, where she walked us through just what makes Parker Thatch bags so special, and speaking of…

178: That’s the number of products we’ve debuted this year (!). From Little Buddies to Giant Totes, we worked hard to make sure we had something for everyone.

365: When she wasn’t in front of the camera, she was getting her heart rate up! Irene worked out every single day in 2025.

365: A rough estimate, but we think that’s how many Swedish gummies from BonBon she consumed. As we always say, it’s all about finding a balance in life.

1029: As we mentioned, we’re a small bi-coastal team with a lot on our collective plate, so we’re in almost constant communication (good thing we like each other so much!). We met virtually over a thousand times this year, and also had a handful of IRL meet-ups, dinners and brainstorming sessions. And we also brought so many of you along for the ride, because this year…

100k: We reached a six-figure following on YouTube! We’re so grateful for each and every one of you, for investing the time in getting to know us and our story. Here’s to sharing even more with you in 2026.

Thanks for being part of our journey. Happy Holidays, Happy New Year from the PT Team!

Bring on 2026!! Onward!

x

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

PT: What kind of packer would you describe yourself as?
Xani: I’d say I pack pretty economically! And I always make sure to leave room in my carryon for plenty of souvenirs.

PT: Which bags did you bring on your trip?
Xani: I created a sort of Russian doll: the Giant Tote was my catchall, and then I tucked the Belted Jane, a laptop case and a Little Buddy within.

PT: How did each bag fit into your trip?
Xani: The Giant Tote sat perfectly on top of my luggage, which made airport navigation a breeze. I also used it to grocery shop, to carry my baguette and pain aux raisins from Mamiche Bakery and it came in super handy when I was at the Saint-Ouen flea market because there were so many little oddities I ended up getting.

The Belted Jane was my everyday bag. I really only wear neutrals, and it was a great option that went with absolutely everything and looked chic but still held everything I needed.

I brought the laptop case for my laptop (obviously), but I actually ended up using it as a chic evening clutch as well. I love a bag that can pull double duty, so I’m really glad I brought it!

Small but mighty, the Little Buddy was my absolute travel VIP. I purposely chose the zebra hair because it was so easy to spot and used it to keep track of my necessities—passport, euros, lip balm—tossing it into whatever bag I was carrying that day. It was so helpful to always know I had everything I needed in one place, because the easiest way to ruin a relaxing trip is to panic about a missing ID. I’ll never travel without it.

PT: What was your favorite part about the trip?
Xani: Walking through the Petit Trianon at Versailles, imagining Marie Antoinette spending her days there with her inner circle. I could definitely spend the rest of my life in there, tending to the animals and crafting in one of the cozy cottages.

Quel rêve!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

If you ask us, worn in is (pretty much) always better. A stiff new pair of jeans vs your favorite, perfectly faded, molded-to-your-body pair? No question. A shiny, just-out-of-the-box pot vs. the one your grandmother gave you (that she got from her mother)? Dinner just tastes better in the second one. It’s one of the reasons why we created our “worn-in” collection of styles: to create that “oh, I’ve had this bag forever, I can’t live without it” vibe from day one. And while we knew we were onto something, it’s always nice to get a little external validation, which is exactly what happened when Harper’s Bazaar recently featured the collection—and our amazing Creative Director Joyce—in a piece about the beauty of a beat-up bag.

Pristine is, according to the piece, out. Flawless facades have been replaced by ones with scuffs and scratches; these are bags that spend their time out in the world rather than nestled within a dustbag.

And that was exactly our intention with the collection, which started with last year’s much-loved Jack bag and has grown to include our Charlie, Maurice, Buddy, Lily, Belted Mimi, and Belted Jane styles. As Joyce says, “A real woman wants to wear her nice bag every day all over the place and not feel like, if she spills water on it, Oh my God, what happened?” In fact, we sort of think our worn-in bags look even better when they get a little wet (seriously!). Because when it comes to how loved, how important something is, just like those threadbare jeans and that sauce-spattered pot—the proof is in the patina.

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

For the first in our series all about the cherished things some of our favorite people carry in their Parker Thatch bags, of course we wanted to feature our fearless leader Irene. So what does Irene carry in her bag? Well, an impressive amount of other bags, for one! Read on—and be sure to watch the video—to see everything she takes with her when she’s out and about.

The (main) bag:
The Jack in tan is my go-to work bag, it’s big enough for my computer, but it’s also just a great daily bag that fits everything I need. I love the patina it has developed over time, which makes it feel even more special.

The just-in-case cap:
I always have either a baseball cap or a beanie (my preference is one in ribbed cashmere), especially as the days get colder.

The shades:
Sunglasses are an absolute must. I’m currently obsessed with my Celine Triomphe 52mm oval pair.

The non-shades:
I have to wear readers these days, and I have a million around the house. When I’m heading out I’m always sure to grab a pair—these ones from Caddis are great—and pop them in my PT glasses holder.

The signature style:
A navy blue bandana is my *thing*. It’s another great way to keep the cold away, and it’s beyond versatile. I tend to tie mine around my neck but it’s also great to have on days when you need your hair out of your face.

The midday treat:
I should probably eat less gummy candy, but I really really love it. Rowntree’s fruit pastilles and Maynards wine gums and anything from Bon Bon are my favorites.

The necessity:
I don’t carry a wallet anymore, but I do carry a phone, always. And in case I need my cards for anything, I can just slide them in the phone case.

The Big Buddy:
This is the real heart of my bag system. As you’ll see, the Big Buddy is a sort of nesting doll for everything I need (including smaller buddies). If I’m switching bags, I can just grab it and toss it in, plus it does double duty as a going-out clutch in the evening.

The Little Buddy:
See what I meant about nesting dolls? The Little Buddy is the perfect size for things like lip gloss (my fave is from Baume des Muses, and I’ve had it monogrammed to make it even more special), my True Botanicals Chebula hand cream, Jao hand sanitizer and a notebook and pen so I can jot down ideas throughout the day. Oh, and I always carry a comb! This one from Buly1803 is perfect for my curly hair.

The Baby Buddy:
Yes, one more Buddy! The smallest size is just right for a couple lipsticks—one neutral shade and one red because you never know when you might want to feel just a touch more dressed up—plus my AirPods. The Baby Buddy nestles into the Little Buddy, which goes into the Big Buddy. That way, I have everything in one place but I don’t have to hunt for 10 minutes to find whatever I’m looking for.

Let’s hear it for the Buddy System!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

We’re back with another gift guide! ‘Tis the season after all, and we had so much fun reading—and shopping—the last one, we wanted to get in on it. So without further ado, here’s everything Team PT is gifting and hoping to get this year—from game changing coffee accoutrements to the absolute chicest lighter case we’ve ever seen. Hope you find something you love!

Irene’s picks

Belgian loafers
I’ve been collecting Belgian loafers since my twenties. They mold perfectly to your feet, come in beautiful colors, and can be resoled to last. They are so comfortable, they were the only shoes I packed for the hospital when I was pregnant. Truly one of a kind.”

Mason Pearson brush
My story with this brush began in college, and I only recently replaced my original one. That is the beauty of these handcrafted tools—they are built to last. With a blend of boar and nylon bristles that keep hair healthy and shiny, it is the one luxury essential I never leave home without. I love the jumbo size.

Hinoki cutting boards
We discovered the magic of Hinoki wood during our travels in Japan and recently replaced all the plastic in our own kitchen with it. We fell in love not just with the warm, pink-hued grain, but with the sense of calm it brings to the room.The wood naturally releases a scent known to lower stress and soothe the spirit. I wanted to share this piece of tranquility with you—may it bring a little beauty and peace to your daily rituals.

Autumn Sonata pool towel
We have recently started a sauna routine, and having the perfect towel makes the experience feel incredibly decadent. The Maria pool towel is organic, insanely soft, and the stripes are a chic finishing touch. It is a simple luxury that elevates the entire ritual.

Westman Atelier Baby Cheeks Trio
My love for Westman Atelier runs deep. This Baby Cheeks Trio is a favorite—the colors are wonderful and work double-duty on both cheeks and lips. It is the perfect gift for anyone who needs a fresh, effortless pop of color.

Bon Bon candy
Since Joyce introduced me to these, I’ve been obsessed. Wrapped in a beautiful pink box or bag, these Swedish gummies are my signature gift for any occasion. Whether for a hostess or a quick “thinking of you,” they are a little joy that looks as good as it tastes.

Matt’s picks

Bean cellar
A gamechanger for the coffee lover in your life who values having the freshest beans possible. This high-end option is perfect for those who appreciate aesthetics, but they also offer more budget-friendly polymer options in bulk.

Adjustable kettlebells
I love these! They’re perfect for small spaces and offer great value, as they can replace an entire set of regular kettlebells. The mechanism is simple, and the build is solid.

WHOOP membership
I really enjoy tracking my health stats, and WHOOP has taken my understanding to a whole new level. With WHOOP, I can monitor my sleep, workouts, bloodwork, and more. I also appreciate the ongoing “training dialog” I have with the AI coach on the platform.

Remarkable Paper Pro Move
Aptly named, every iteration of this e-ink notepad has been a trusted companion for me. If you’re someone who prefers taking notes by hand it’s perfect because it’s like having an endless supply of paper and sticky notes, paired with a classic multi-color Bic pen and various highlighters. The reMarkable syncs seamlessly across all your devices, so you’ll always have everything with you, without all the clutter. You can even load and annotate .pdf files, like books, articles, and documents. The reflective display is a refreshing change from other screens, and a subtle backlight lets you read in the dark. Plus, the battery life is exceptional. I carry the new, smaller Paper Pro Move model with me almost everywhere. Now, I’m told I can even search for specific words in my handwritten notes—though your mileage may vary!

Criterion Channel
I seek out arthouse movie theaters and truly value the experience of watching these often less commercial films. Since I have limited time and few convenient top-notch theater options, I was thrilled to discover the Criterion channel. Now, between trips to the theater, I can have the theater experience on my TV, computer, or even on my phone.

Lebkuchen Cookies
Here’s my annual tradition: enjoying and gifting these traditional German holiday cookies. Every year, they introduce new keepsake tins that serve as a functional and attractive reminder throughout the year. Now in its 14th year, Leckerlee is a seasonal baking business that makes authentic Nuremberg-style lebkuchen in small batches, using top-quality ingredients and traditional techniques.

Joyce’s picks

The Big Buddy in lime boa
This is both on my personal wishlist as well as my giving list as it’s both luxurious and practical at the same time. I love that it can function as an everyday bag, an evening clutch, or a bag inside a bag, and the pop color is joyful and fun.

Hermes lip balm
I adore the design of this vessel as much as I love the product itself, it makes me happy just seeing it inside my bag or on my bedside table.

Sandor scalp gua sha
My friend created this scalp massaging gua sha for her haircare brand, and I love the way it feels as an evening ritual, plus it’s a beautiful sculptural object.

Horsehair tassel keychain
I have a few of these and love to attach to my keys, small pouches or as bag charms.

Cashmere bandana
A small cozy bandana to keep in your bag is handy for keeping warm and looking cute, or perhaps adding a little touch of color to an outfit.

Edie Parker lighter case
I am obsessed with these lighter cases, to dress up such a ubiquitous item and turn it into a fancy object.

Kristine, Stephanie, Jayna and Lauren’s (aka Team PT Behind the Scenes) picks

Kristine
The Jack in suede espresso
A true workhorse in my closet. I take it everywhere—from work to dinner to travel—and it fits everything I need without ever feeling overstuffed or too heavy. The suede feels incredibly luxurious, and the rich espresso color is perfect for the fall and winter seasons. It truly makes a wonderful gift for that special person in your life!

The Big Buddy in navy hair
The newest member of the Buddy Family is on my holiday wishlist. It’s extremely roomy and endlessly versatile—working as a crossbody, an organizer, or a clutch. The dark navy haircalf brings a playful, luxurious texture that elevates any look.

Stephanie
The Lily Crossbody in new leopard
My pick for gifting: the Lily in the new leopard print. It’s one of those bags that instantly elevates everything - fun, striking, and still super practical. I’m giving it to my sister because she’s always on the go and needs something chic that keeps up.

The Belted Jane in black heritage leather
And for me? The Belted Jane in black. It feels special—like a bag you won’t see everywhere—and somehow manages to hold everything without being bulky.

Jayna
The Medium Jack in tan heritage leather
Are. You. Kidding. Me?? This baggggg. Perfect shape, perfect size, perfect buttery soft leather that will only look cooler and cooler with use. I’m lucky enough to own a Jack bag in oxblood but ever since his kid brother came out I have been eyeing it endlessly—I definitely have room in my heart (if not closet) for both!

Pegasus bandana scarf
Not a bag! Curveball! I love a bandana and I really love a pegasus. Like, wanted to be one when I was little?? So obviously I need this extremely fun combination of the two, which I will wear around my neck when my look needs some extra love, and around my head when my roots do!

Lauren
The Medium Jack in black heritage leather
This is my favorite bag in our entire assortment. The leather is unbelievably soft & luxurious, and the size is great for days when I am on the go. It holds all of my essentials; I’ve even managed to fit my 13” MacBook!

The Big Buddy in red croco
My pick for gifting is the Big Buddy in Red Croco. It feels festive and chic, perfect for elevating everyday outfits or for holiday parties. It’s small enough for evenings out, large enough for essentials (phone, wallet, keys, and lip gloss) and can be worn as a crossbody and/or clutch. It’s both practical and stylish for whoever receives it.

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

For our very first Substack gift guide, we asked a few friends for help—and they really delivered. shared perfect presents for the food lovers in your life, which makes sense since she’s the genius behind one of our favorite NYC stores, Big Night. Megan O’Neill—who creates super chic, sustainable shoes using recycled fish skin for her brand Nayla—brought effortlessly cool Brooklyn vibes with her technicolor selection of gifts for your favorite maximalist. And content creator put her impeccable taste on full display with picks for your hardest-to-wow friend. From electric green slip-ons to incredibly luxe hand soap, plus plenty of bags (duh), here’s everything that made the list!

Katherine Lewin, owner of Big Night

Glassware is my obsession. We set out to design a tumbler that is as beautiful as it is versatile—something that makes a glass of water look as gorgeous as a fancy cocktail. Our Luce Glasses are handblown in the US, and what you can’t tell in the photo is just how amazing it is in the hand: super light, yet not so fragile you’ll be worried about breaking it. I truly think this is a gift for anyone: your mother-in-law, your best friend who just moved into a new apartment, or a coworker you love.

My stocking stuffer of the year is this set of aperitivo spoons—and the tin is so cute, they absolutely don’t even need to be wrapped.

Perhaps my favorite new Big Night product of this year—we designed this olive serving set with one of our favorite NYC-based studios, Fredericks & Mae. I keep calling this piece “a little goofy and a little sexy” because I really think it is! The green olive serving board has a perfect little divet for the hot red pimento bowl. A perfect gift for the host who already has everything.

On my personal wishlist is a bag that can truly do it all—I’m often running around town between my three shop locations, the gym, dinner plans, and who knows what else in between. I am sending out a little hint to my loved ones that I would love to carry around the Jack in suede espresso all day every day in 2026.

This is just joyful—a stripey potholder with an embroidered tomato. The kind of thing you pull out of the drawer and it makes you smile, even if you’re just heating up leftovers.

Megan O’Neill, CEO of Nayla

You find yourself yearning to chop onions, mince ginger, and shell shrimp when this alluring cutting board is part of the equation. The confetti pattern literally elates me. It fancies up any kitchen, is an absolute essential if you’re a home chef, and it makes tedious chopping a lovelier, more aesthetic endeavor.

I’m more hoarder than minimalist and looove to tote around too much with me during the day. Can’t help it! I can’t not use this big-ass bag. The roomy, slouchy shape fits comfortably against me—even in bulky, winter coat weather—the stripes shift the look to something subtly sporty, and omg the print. It’s the good leopard print, you know?

I make these! I love that I can sort of look like sh*t and then slip into them, and all-of-a-sudden my lack of trying looks intentional and many notches chicer. The shock of green is the best statement—I’m fun! I’m alive! I’m liberal enough to wear neon green! it says—and the mules (and all NAYLA shoes) are sustainably handmade in Peru from upcycled fish leather, which is pretty darn cool. Fish leather has this awesome buttery texture, like a viby-er, softer snake skin. And they’re comfy-as hell (got that cushy foam insert in there), so I’m unhindered and always feel like me as I dash around Brooklyn.

I might want to move into Cafe Mars as much as I want to wolf down all the deliciousness on the menu. I’m constantly craving Chef and owner Paul D’Avino’s riff on traditional Italian delights: garlic monkey bread, sumptuous pastas (the menu changes a lot, and each iteration is somehow better, yummier, more soul-warming, more palette-pleasing than the last), refreshing salads, and gorgeous boozy cocktails that make the whole meal feel extra celebratory. The aesthetic is magic: vibrant (hot-pink bar chairs; I don’t want to eat in a beige restaurant), un-geometric (lots of voluptuous curves in the furnishings, which makes the room feel cozy and fun), and gloriously welcoming. Perfect for date nights, friend nights, family nights, or any night when you want to feel that zing of a truly inspired creation.

Heather Summers, content creator

The colors in this Bode bandana speak to me. Wear it around your neck, tie it to your bag, put it in a frame! I love that it’s inspired by a men’s shirt from the 1960s-1980s. Really special.

This vase by Match has been on my own personal wish list for quite some time now. Timeless in every way. Fill it with a gorgeous bouquet and hand deliver it to a loved one!

This scarf from Janessa Leone is the perfect gift for literally anyone. Who doesn’t love a wrap scarf/blanket/shawl situation? Incredibly versatile, incredibly chic.

I am burning this Diptyque candle as we speak. This scent is divine, especially for the holidays—without being too “on the nose” or overpowering. The thing I love about Diptyque candles is that they’re incredibly potent. Even a small one will have your entire house smelling like heaven!

Loewe hand soap = totally luxurious and gift-worthy. And I’m a sucker for tomato-scented things.

This PT bag scratches an itch and is at the top of my wishlist. Something about it feels so nostalgic and timeless. I think it would just get better with age and wear—who doesn’t love that?!

I swear by this trio by Vintner’s Daughter. I’ve been using these products for months now and they’ve made SUCH a difference in my skin. It’s great for any skin type, making it the perfect gift for the skincare lover in your life.

P.S. Still need gift ideas? Check out our holiday gift guide!

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

We just launched our Big Buddy, the perfect complement to our beloved Little Buddy, and we’ve been having so much fun with it that we decided to ask one of our best buddies—Sarah Clary—to have a little styling session with one. Sarah is a NYC-based stylist, creative director, writer, podcaster and all-around wonderful person. She also epitomizes the kind of aesthetic we love at Parker Thatch—effortless, exciting, playful and deeply personal. Sarah took the Big Buddy in red leather croco-embossed leather (which is almost sold out, so snag yours while you can) for a spin, and here are three ways she styled it for us—thanks Sarah!

“This bag holds exactly what I need and somehow goes with everything—including my wildly inconsistent moods.”

“Pizza is serious business in NY. The cheese-to-sauce ratio and a crust that doesn’t taste like regret are non-negotiable. Lucali’s is the best. I will not be taking feedback. I prefer to wear my tie in moments where I’m both serious and completely unserious. I match my lip to my bag because matching your shoes and your bag is so Pinterest. Plus, a strong red lip–red bag combo diverts attention from any pizza stains and the inevitable unbuttoned Levi’s. Wear ties to eat pizza. It’s a power lunch, for god’s sake.”

“A brown suede jacket and this bag worn crossbody give me the freedom to move my body in all the ways that embarrass my children and also run frantically for no reason. My outfit stays natural and classic, but the bag adds the spice. Perfect balance. My outfit, not me.”

“In the end, the bag becomes a clutch with my off-the-shoulder Khaite dress. It isn’t fully zipped in the back because—yes—pizza. The real questions is: Am I the gift, or is the bag just popping effortlessly against the dress the gift ? Both can be true. But the real gift is the candy I found inside from earlier. because- yes-versatility. Not every bag delivers that kind of ROI. You’re welcome.”

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

Raku
“Every trip to New York begins with lunch at Raku. Their udon is everything we want once we’ve landed—light, delicious, comforting, nourishing. It’s the perfect simple meal to start our visit off on the right foot!”

Russ & Daughters
“Another cozy spot, Russ & Daughters is truly a family tradition for us. We’ve been coming for years—it’s a great place to bring our kids and have a meal you can only get in New York. We can’t resist our usual lineup—bialys, matzoh ball soup and the classic platter—on this trip we tried, and already are craving, their delicious cherry shrub!”

Big Night
“Joyce recommended we stop by their West Village location, and we could’ve easily stayed there all day. It’s filled with everything you need—but maybe didn’t know you needed—to throw a last-minute dinner party or wow the hostess with a playful gift (we grabbed a few of these disco sponges with that in mind). The space is so joyful and well curated, everything they have can instantly elevate even the simplest meal.”

I Sodi
“This might be a controversial take, but their famous lasagna isn’t part of our usual order! We love their fresh salads and pappardelle al Limone, and we adore that magical backyard–luckily we had great weather and were able to enjoy it before winter gets here.”

BonBon
“We (but really Irene) have a major soft spot (pun intended) for gummy candy, and no one does it better than this Swedish spot. The flavors, the textures, the cute little pink bag they give you to make your perfect mix (which is a great thank-you gift, fyi), it’s the only way to finish a trip to New York for us.

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch

The latest in our Mimi lineup? We recently launched not one but two new bags (we can’t help it, we’re overachievers). Our Belted Mimi (which sold out in 5 days) lives somewhere between the Medium and XL in terms of size, with smart details like snaps on the sides that can be cinched in for a slightly boxier silhouette or left open on days when you need the extra space. And of course, that belt! In sturdy leather, it’s adjustable, removable (try swapping it with another one of our belts) and adds a very right-now look we really love. And then we have our Framed Mimi, is the same size as the Belted, and features contrast binding for a super structured shape, and those same side snaps that, when left undone, give the bag an entirely different vibe (our co-founder Irene says it looks like it has ears with the snaps undone, how cute is that?). Both bags have a slouchy, laid-back look that’s a little less structured, but no less versatile. Think of them as Mimis after a spa day.

So that’s the Mimi story (for now), but who knows what she’ll inspire next—we’ll make sure you’re the first to know.

Thanks for being a part of Hold Everything! If you like this newsletter, please like, share or leave a comment — it makes all the difference in our corner of Substack!

xo,

Team Parker Thatch