I’m 35 now. I’ve be…

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And honestly? It’s kind of impressive.

Because while his daytime sleep has become wildly unpredictable—30 minutes here, a surprise longer stretch there—he has also been sleeping through the night since eleven weeks old. Eleven weeks. I still say that with …

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In February, I got on a plane with my 10-week-old and a low-level, constant sense of what if this goes terribly running in the background.

It wasn’t even one big fear—it was a hundred tiny ones. How would I feed him in the airport? Where would I go? What if he lost it on …

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Over the past few weeks, I’ve found myself reaching for a handful of brands on repeat—pieces that feel goo…

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“You’re so lucky.”

“Enjoy it!”

“Most parents would kill for that.”

And they’re right. I am lucky. My baby is an amazing sleeper. Nearly four months postpartum, he still does incredibly well on the schedule our doula helped us establish early on.

But something I didn…

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Sometimes it changes in a quiet bathroom at 7:30 in the morning.

It’s been one year since I saw my first-ever positive pregnancy test.

I remember the exact moment. I was downstairs in our recently remodeled half bath, standing at the sink on March 10, 2025, staring at a test I had taken only minutes before. It was the …

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The sleep deprivation.

The hormonal waves.

The ache of loving something so much it feels physical.

And then there are the parts no one warns you about.

For me, it was the morning after delivery when I realized I couldn’t walk.

Looking back, I can see that it didn’t start there. …

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We filled the time with little outings and simple fun — getting our nails done, slow rainy mornings, beach walks (even in the rain), soaking up the last stretch before everything changed. Relive my due date here.

Apart from one minor detail: I dislocated my pinky finger about four days before I went into labor.

It was an old injury that popped out of place when I slipped in our bathroom and tried to catch myself. I yelled for my mom and immediately knew it was dislocated. Somehow — truly, God — I instantly thought of our new neighbor who had recently mentioned he was a retired PA.

“Mom, go get John! He can help us!”

Little did I know orthopedics was his specialty and that he had popped nearly every bone back into place at some point in his 30+ year career. He came over, assessed my finger, went back home for a numbing injection (unreal), and calmly popped it back into place.

God was looking out for me.

Despite the pinky incident, those days felt sweet, calm, and expectant.

And then at 1:30am on November 22nd, 2025, my contractions began.

Not dramatic. Not chaotic. Just a quiet knowing in the middle of the night. I had always wondered how you know you’re in labor — and now I know! I woke up to what felt like strong cramps that didn’t fade. They continued and they built. I thought, “is this it?!?”

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Many of you may know my work through my podcast, How’d She Do That?, where I interview female founders in one-on-one conversations. I’m currently on maternity leave and have received lots of questions about when the podcast will be back. The truth i…

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Melissa opens up about the early days of building Tiny Tags, how a simple idea turned into a beloved brand worn by thousands of women, and the lessons she’s learned as both a business owner and a mother. From launching her business at her kitchen table to growing it into a nationally recognized name, Melissa shares the real and raw behind-the-scenes moments that shaped her journey.

Emily and Melissa also dive into:

• How to trust your instincts and lead with purpose

• The importance of staying true to your brand’s mission

• Balancing motherhood with entrepreneurship

• What it means to build something that lasts

Whether you’re a founder, a dreamer, or a fellow mama, this episode is packed with wisdom, encouragement, and heart.

🎧 Listen in as Emily closes this season of How’d She Do That? with a conversation that celebrates bold women building meaningful businesses.

What began as a shared creative spark has grown into a thriving business that blends Mary’s eye for interiors with Taylor’s background in fashion PR, resulting in beautifully branded paper goods and curated gifts for weddings and celebrations of all kinds.

In this conversation, the sisters share how their business began, what it’s like working together as family, and how they’ve navigated the balance between creativity and commerce. You’ll hear about the lessons they’ve learned in scaling a small business, finding their aesthetic, and building something that reflects both their passions and values.

Whether you’re a creative entrepreneur, a paper lover, or simply someone inspired by stories of women building meaningful brands — this episode is for you.

In this episode, Nicole shares how she went from working in fashion merchandising to disrupting the jewelry industry with a direct-to-consumer brand that speaks to the modern woman. She dives into the early days of Ring Concierge, the power of social media in building her brand, and the lessons she’s learned leading a fast-growing business.

Listeners will learn:

• The pivotal career shift that inspired Nicole to start Ring Concierge

• How she bootstrapped her business and gained early traction

• The strategies that fueled exponential growth (including leveraging Instagram)

• Her perspective on leadership, scaling, and staying innovative in luxury retail

• Advice for entrepreneurs eager to break into a traditional or male-dominated industry

Whether you’re an aspiring founder, a jewelry lover, or simply curious about how a brilliant idea becomes a globally recognized brand, this conversation is filled with inspiration and practical insights.

Allison shares how she and her sisters turned an unlikely superfruit into a cult-favorite skincare line, the behind-the-scenes journey of building a sustainable beauty business, and what it takes to balance innovation with heritage. From farm life to beauty counters, this conversation is full of entrepreneurial insights, beauty wisdom, and inspiration for anyone dreaming of starting something new.

What You’ll Hear in This Episode

• ​ The story of Allison’s family farm and how Le Prunier came to life

• ​ Why plums are a powerhouse ingredient in skincare

• ​ Challenges and breakthroughs in launching a beauty brand

• ​ Advice for aspiring founders and creatives

• ​ How Le Prunier blends sustainability, wellness, and legacy

Together, they discuss:

• The inspiration behind launching L’AVANT Collective

• The early challenges of starting a business and how they overcame them

• Lessons on partnership, collaboration, and trust when co-founding a brand

• Their unique approach to brand building and community creation

• Advice for aspiring entrepreneurs who want to pursue their own big ideas

This candid conversation offers listeners a behind-the-scenes look at what it really takes to launch, grow, and sustain a business with a co-founder—and why Kristi and Lindsay believe in building something bigger than themselves.

Rebecca shares how she built a career at the intersection of design, strategy, and storytelling. With expertise in forecasting cultural and aesthetic trends, guiding brand narratives, and shaping the look and feel of products through CMF design, she offers a behind-the-scenes look at how creativity meets business.

We also dive into the founding of The Goesling Group, where Rebecca channels her expertise into helping brands and teams anticipate what’s next and craft meaningful connections with their audiences.

This conversation is rich with insights on creativity, leadership, and carving out a career path that doesn’t always follow a straight line.

Kay shares how she made the leap from her previous career into entrepreneurship, what sparked the idea for Spartina 449, and how she’s built a business that has both a strong regional identity and national recognition. Listeners will love hearing about the early challenges, the role of storytelling in branding, and the lessons Kay has learned about leadership, creativity, and resilience along the way.

Whether you’re an aspiring founder, a lover of Southern style, or simply curious about how someone turns a creative vision into a thriving brand, this episode is full of wisdom and encouragement.

Baffie was born from a shared love of the game and a desire to create something timeless for the next generation of golfers. The name itself, drawn from a 19th-century Scottish term for a 5-wood, speaks to the brand’s deep roots in tradition. But Mary and Molly aren’t just looking back—they’re reimagining what golf apparel can be for young players today, combining classic design with the comfort and function kids need on the course.

We talk about how their unique strengths complement one another—Mary bringing entrepreneurial vision and love of the details, Molly bringing an eye for fashion. Together, they’ve created pieces that feel heirloom-worthy.

From sketching designs to telling stories, from honoring tradition to building something new, Mary and Molly share the joy, challenges, and lessons they’ve learned in turning their passion into a brand. Whether you’re a golfer, a parent, or simply someone who appreciates the beauty of family entrepreneurship, their journey is one you won’t want to miss.

Whether you’re an aspiring creative, a baking enthusiast, or simply curious about how to turn a niche hobby into a thriving business, Julie’s story is packed with insight, humor, and inspiration.

• How Julie transitioned from marketing into cake design

• What goes into creating hyper-realistic cakes (think oysters, citrus trees, handbags!)

• Behind-the-scenes details from Is It Cake? for Netflix

• Building a brand and business from scratch

• The highs and lows of entrepreneurship in the food space

• Growing a client base and creating viral, high-impact content

• Teaching workshops, taking creative risks, and what’s next for Julie

1. Julie McAllister Cakes: juliemcallistercakes.com

2. Follow Julie on Instagram: @juliemcallistercakes

3. Watch Is It Cake? Season 3 on Netflix

4. Book a cake or workshop: Contact Julie

1. Website: howdshedothatpodcast.com

2. Instagram: @howdshedothatpodcast

3. Listen & Subscribe: Apple Podcasts | Spotify

Sarah shares a beautiful and candid look back at her creative upbringing, where fashion and entrepreneurship were sparked early.

After earning a degree in Apparel & Textile Design from the University of Alabama, Sarah planned to take on New York’s fashion scene. But a traumatic boating accident right after college changed everything. In this unexpected season of healing, she found herself creatively rerouted—eventually landing roles in fashion sales and later at SPANX, all while quietly nursing her passion for design.

The seeds for TELA were planted during the pandemic, when her husband gifted her a sewing machine. What started as a creative outlet at home blossomed into a globally inspired, size-inclusive brand known for its effortlessly elegant kaftans. TELA—Spanish for “fabric”—represents Sarah’s love of textiles, travel, and timeless design, all grounded in a deep respect for intentional sourcing and inclusive silhouettes.

Sarah opens up about launching the brand in 2021, the joys and challenges of building something meaningful, and how becoming a mother has shifted her perspective on time, purpose, and creativity.

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You’ll Love This Episode If You’re Curious About:

• ​ Turning personal challenges into a creative reset

• ​ Launching a fashion brand with global inspiration and purpose

• ​ Embracing the early, unfiltered days of motherhood while running a business

• ​ Designing with intention—both in fabric and in life