Not something similar…the exact same thing.

I got home, opened the bag and stood there for a few seconds trying to remember when I had bought the first one. I walked into my room, opened a drawer and there it was. Still perfectly usable….I now had two.

This isn’t unusual for me.

I’ve bought notebooks while having several unused ones at home. I’ve bought chargers after forgetting that I had already bought a spare. I’ve purchased skincare products while an unopened version of the same product was sitting in the bathroom. Clothes are a different conversation entirely.

At some point, I started asking myself what was going on.

Because the obvious answer is that I like buying things. That explains part of it, but not all of it.

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Sometimes the thing we are buying represents something else.

A notebook can represent getting organised. A planner can represent finally having a routine. A gym membership can represent becoming more disciplined. A new laptop can represent starting that project we’ve been postponing. A course can represent finally learning the skill we’ve been talking about for six months.

The purchase gives us something before we’ve done any of the work.

For a few minutes, we get to picture ourselves using the thing.

• The notebook gets filled.

• The course gets completed.

• The gym becomes part of our routine.

• The project gets built.

• The new laptop gets put to good use.

None of this requires us to change anything yet.

We only have to buy the thing.

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I’ve noticed the same pattern with digital products.

You can spend an entire evening looking for the perfect note-taking system when the problem is that you haven’t written anything down.

You can compare five project-management tools when you haven’t decided what needs to be done.

You can save twenty articles about a subject and still avoid reading the first one properly.

You can collect courses, books, newsletters and YouTube playlists until your bookmarks become another source of guilt.

The internet makes this very easy because there is always another resource available.

If you don’t understand SQL, there is another course.

If you want to write better, there is another thread about writing.

If you want to learn research, there is another reading list.

If you want to get fit, there is another workout plan.

If you want to manage your money better, there is another spreadsheet template.

There is nothing wrong with any of these resources. The problem comes when collecting them starts replacing the work they were supposed to help us do.

I know this because I’ve done it.

I’ve spent time organising what I wanted to learn instead of learning it. I’ve saved resources because they looked useful and then forgotten about them. I’ve downloaded tools because someone recommended them and abandoned them after two days.

The organisation made it seem like I was being productive.

But the work was still waiting.

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Buying things can work in a similar way.

There is a difference between buying something because you need it and buying something because you like the person you imagine you will become once you have it.

That thought has stopped me from buying a few things.

If I want another notebook, I ask myself whether I need somewhere to write or whether I have convinced myself that a new notebook will make me more consistent.

If I want another course, I ask whether I need information or whether enrolling will give me the satisfaction of having started.

If I want another productivity tool, I ask what problem I’m trying to solve. If I can’t name the problem, I probably don’t need another tool.

Before I buy something, I try to ask myself:

What do I expect to be different after I buy this?

Sometimes I need the thing.

• My laptop is failing.

• I need new shoes.

• I ran out of the product.

• I need the software for work.

Then there are the stories we tell ourselves:

• “I will finally become organised.”

• “I will finally start.”

• “I will finally become consistent.”

• “I will finally take this seriously.”

I’ve bought things for those reasons too.

Because a purchase can make starting easier, but it can’t do the starting for you.

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And there is another reason this is worth paying attention to: buying something can give us the satisfaction that should have come from using it.

You buy the book and get the excitement of becoming a reader.

You buy the course and get the excitement of becoming someone who is learning a new skill.

You buy the gym clothes and get the excitement of becoming someone who works out.

You buy the equipment and get the excitement of becoming someone who creates.

Then the excitement wears off.

The book stays unread.

The course stays unfinished.

The gym clothes stay in the wardrobe.

The equipment collects dust.

Nothing is wrong with the product.

We attached a result to the purchase that the purchase could never produce.

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This is also why I don’t buy into the idea that buying things is always about being careless with money.

Sometimes it is about wanting a fresh start.

And fresh starts are appealing because they remove the evidence of previous attempts.

A new notebook doesn’t contain unfinished plans.

A new app doesn’t contain abandoned tasks.

A new course doesn’t contain the lessons you failed to complete.

A new system doesn’t contain the messy version of the old one.

Starting again with something new can be much more comfortable than continuing with something that already reminds you that you stopped.

That one has caught me a few times.

The solution isn’t to stop buying things.

It is to become more honest about what we are buying.

Sometimes I need the item.

Sometimes I want the item.

And sometimes I’m buying an idea.

Those are three different purchases.

The next time you are about to buy something you already own, or something that promises to make you a better, more organised or more productive version of yourself, ask one question before you pay:

Am I buying the thing, or am I buying the version of myself that I hope comes with it?

Because if it is the second one, you might already have everything you need.

You may just need to use it.

See you next time,

Ife.

There is too much of it.

• Wake up at 5 a.m.

• Post every day.

• Don’t post every day.

• Read 50 books a year.

• Quit your job.

• Start a business.

• Build a personal brand.

• Don’t build a personal brand.

• Work harder.

• Work less.

• Pick one thing.

• Have five income streams.

At some point, you can spend more time collecting advice than doing anything with it.

And I’ve caught myself doing this more than once.

You see someone doing well and they tell you what worked for them.

You read the post, it sounds reasonable.

You look at what they’ve built and think, “Well, they clearly know what they are talking about.”

So you try it.

And then it doesn’t work.

Maybe your results are different.

Maybe you hate the process.

Maybe you can’t maintain it.

Maybe you follow the advice for three weeks and nothing changes.

Then you start wondering if you are the problem.

I don’t think we ask enough questions before taking someone’s advice.

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The first one should probably be:

What was true about their situation when this worked?

Because “this worked for me” and “this will work for you” are two very different statements.

Take posting online.

Someone tells you they grew their account by posting three times every day.

You could copy the schedule.

But you don’t know what their account looked like when they started.

Maybe they had already been writing for five years.

Maybe they had an audience somewhere else.

Maybe they were writing about a subject people were already searching for.

Maybe they had someone helping them with research, editing and design.

Maybe they could spend eight hours a day creating content while you are trying to fit one post between work, dinner and sleep.

The advice isn’t necessarily bad.

You just don’t have the same starting point.

I’ve had to remind myself of this when learning new things too.

You will find someone who learned a skill in six months and suddenly your own progress feels embarrassing.

You start wondering why you are still struggling with something they seem to understand so easily.

Then you look closer.

They’ve been working in the field for years.

They already knew the basics.

They had more time.

They had someone teaching them.

They were learning one thing while you were trying to learn four.

The six-month timeline was never the whole story.

We just don’t get the whole story in a tweet.

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This is also why I get a little suspicious of advice that comes packaged as a formula.

• “Do these five things and you will get X.”

• “Follow this routine and you will become Y.”

• “Post at this time and you will grow.”

• “Learn this skill and you will get a six-figure job.”

There might be useful information inside the advice.

But the formula makes it sound like the result is sitting at the other end of a checklist.

Life doesn’t work that neatly.

Two people can follow the same process and get completely different results.

One person has money saved.

The other doesn’t.

One has family support.

The other is responsible for several people.

One has ten hours a day.

The other has two.

One already knows the industry.

The other is trying to understand the vocabulary.

Same advice…Different circumstances.

This is one reason I’ve become more careful about how I consume information.

When I see a strong claim, I want to know what came before it.

• Where did the number come from?

• Who was included?

• What period are we talking about?

• What wasn’t included?

• What assumptions were made?

• What happened before the result?

You don’t have to turn every conversation into a research paper.

Please don’t.

But even asking one or two of those questions can save you from copying somebody else’s conclusion without understanding how they got there.

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There is another part of this that I think we don’t talk about enough.

Sometimes advice works for someone because of who they are, not only because of what they did.

Someone might tell you, “Just put yourself out there.”

Easy to say if you are naturally comfortable talking to strangers.

Someone might say, “Just start posting.”

Easy to say if you don’t mind being seen while you are still figuring things out.

Someone might say, “Just negotiate.”

Easy to say when you have another offer sitting on the table.

Someone might say, “Take the risk.”

Easy to say when you can afford the consequences.

That doesn’t mean you shouldn’t listen.

It means you should separate the principle from the method.

Maybe the useful part of “post three times a day” isn’t the number three.

Maybe it is that the person gave themselves enough opportunities to practice.

You can take that principle and find a schedule you can maintain.

Maybe the useful part of “quit your job” isn’t quitting.

Maybe they created enough room to pursue something they cared about.

You might create that room differently.

Maybe the useful part of “read 50 books a year” isn’t the number 50.

Maybe they found a way to make reading part of their regular life.

You can do that without turning reading into another competition.

This is the part of advice I like most.

Take the lesson; Leave the costume.

You don’t need to recreate someone’s life to learn from it.

And you don’t need to reject good advice just because it didn’t come in a form that works for you.

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I’ve started asking myself a different question when I come across advice now.

Not:

”Does this work?”

But:

”What part of this could work for me?”

Then I look at the circumstances.

• What would have to change?

• What would I need?

• What would make this difficult?

• What am I willing to give up?

And sometimes the answer is: None of it.

That’s okay too.

You can admire someone’s results without wanting their process.

You can learn from someone’s experience without copying their decisions.

You can think someone is brilliant and still decide that their advice isn’t for you.

The internet makes this harder because we are constantly watching other people’s finished versions.

You see the promotion.

The successful launch.

The impressive portfolio.

The big audience.

The six-figure revenue screenshot.

You don’t see the ten things that failed before it.

You don’t see the support they had.

You don’t see what they gave up.

You don’t see what they started with.

You see the result, then someone gives you three steps that supposedly produced it.

I’d rather know the story behind the three steps.

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So the next time someone gives you advice that sounds so good you want to rearrange your entire life by lunchtime, pause for a second.

• Ask where they are coming from.

• Ask what their situation looked like.

• Ask what they left out.

Then take what is useful.

Leave what isn’t.

You don’t have to turn someone else’s experience into instructions for your own life.

Sometimes it is just an experience you can learn from.

And that is enough.

See you next time,

Ife.

I have not forgotten about your existence either.

Some of you have asked when this newsletter is coming back. Some of you have sent messages asking if I stopped writing altogether. A few of you have been suspiciously patient about the whole thing, which I appreciate because, if I’m being honest, I kept telling myself I would come back “soon.”

Soon became next week. Next week became next month. Next month became... well, here we are, over a year later.

I wish I had a really good explanation for the disappearance. Something dramatic and impressive that would make the year-long silence feel justified.

I don’t.

I just stopped writing here.

Part of it was life. Part of it was work. Part of it was me trying to figure out what I wanted to do next. And, if I’m being completely honest, part of it was perfectionism.

I kept thinking I needed to return with a proper direction for the newsletter. I needed to know exactly what I wanted to write about, exactly who I was writing for, exactly what every edition would look like. I wanted to have the next ten topics ready before I sent the first email.

Which sounds responsible until you realise that I was using “I need to figure everything out first” as a very sophisticated way of not starting.

So I’m not doing that anymore.

I’m bringing the newsletter back while I’m still figuring it out.

And I think that’s probably a better place to start anyway.

When I first started writing here, a lot of what I did was centered around helping people write better, think about their content differently and navigate the strange little world of building an audience on the internet. I still love that. But I’ve changed quite a bit since then, and the things I’m curious about have changed with me.

These days, I spend a lot of time researching, working with on-chain data, building dashboards, reading about crypto and AI, and following projects down rabbit holes I had no intention of entering.

I’m learning new tools. I’m reading research. I’m trying to understand how things work instead of just knowing what everyone calls them. I’m writing again. I’m building again. And somewhere along the way, I realized I have a lot more I want to talk about than I did when I started this newsletter.

I want to bring some of that here.

But please don’t panic.

This is not becoming a newsletter where I send you a 3,000-word explanation of some protocol every Tuesday morning and expect you to pretend you are excited about it.

I don’t want to write that either.

I will bring some of the research here, but I want it to be something you can actually enjoy reading. If I spend three hours trying to understand something, I’d rather come here and tell you what I found, what confused me, what finally made sense and what I’m still figuring out.

I will teach you things too.

Not the “10 things you need to know before the market opens” kind of teaching.

I mean the kind where you finish reading and go, “Oh. So that’s how that works.”

It might be something about research, technology, writing, work, money, the internet or just life.

And sometimes, I might have absolutely nothing to teach you.

I might have a question I can’t stop thinking about.

I might find something ridiculous on the internet and need somewhere to talk about it.

I might tell you about something I’m working on.

I might drag you into a rabbit hole with me because I went looking for one answer and somehow ended up with twenty-seven tabs open.

And sometimes I might write about something that has absolutely nothing to do with crypto, research or technology.

Because those are the things I’m interested in too.

I’ve always liked writing that makes you feel as though someone sat down and decided to tell you a story rather than manufacture a piece of content. That’s the kind of newsletter I want this to become.

I want to be able to say, “Come, look at this thing I found,” and spend a few minutes pulling it apart with you.

I want to explain something without making you feel stupid for not knowing it.

I want to talk about things I’ve been thinking about without turning every thought into a motivational speech.

And yes, there will probably be the occasional rant.

I don’t know exactly what this newsletter will look like six months from now.

For once, I’m okay with that.

I know I want it to be useful. I know I want to teach you things, tell you things, show you things I’ve found and sometimes let you into the messy middle of figuring things out.

The rest can develop as we go.

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So, yes.

I’m back.

After over a year.

Which is slightly embarrassing.

But you are here, I’m here, and apparently this newsletter still has a pulse.

Let’s see what we can do with it this time.

Thank you for waiting.

And thank you, genuinely, to everyone who asked when I was coming back.

I heard you.

I just took an unnecessarily long route getting here.

Welcome back to the newsletter.

Or, if you are new here...

Hi.

I’m Ife.

Let’s get into it.

Leave a comment

Hi, besties…

Looks like I’m finally getting back on track ✨

The other day, someone reached out to me and said: “There’s this pattern of short writing you do… but somehow, you still hit all your points.”

I responded with: “Yeaaaah… that’s editing skills.”

And that got me thinking.

A lot of writers struggle with editing.

Some people over-edit (and squeeze all the life out of their writing), while others under-edit (and leave the message buried under clutter).

Both ends of the spectrum are frustrating.

So let’s break it down together:

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What is Editing?

Editing is the process of taking your raw, messy draft and shaping it into something clear and easy to read.

Think of it like this:

Writing = pouring water into a cup.

Editing = filtering the water so it’s clean enough to drink.

Good editing doesn’t erase your personality, it highlights it.

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The Different Levels of Editing.

Editing isn’t one big scary step...

It is actually layers, like peeling an onion (minus the tears 🧅😂).

1. Developmental Editing (Big Picture).

Focus: structure, flow, clarity of ideas.

Example: “Does this argument make sense? Do the points connect? Should this paragraph move up?”

2. Line Editing (Sentence Flow)

Focus: how your sentences sound.

Example: Instead of “I was walking slowly and carefully down the street,” you edit to “I walked carefully down the street.”

3. Copy Editing (Grammar + Style)

Focus: grammar, punctuation, word choice, consistency.

Example: “Its” vs. “It’s”, are you using the right one?

4. Proofreading (Final Polish)

Focus: fixing typos, double spaces, formatting issues.

Example: changing “Helllo” to “Hello.”

Most writers jumble all of these into one stage, which is why they either overdo it or underdo it.

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Over-editing vs. Under-editing

• Over-editing = stripping your personality until your writing sounds like a robot.

• Under-editing = leaving your writing messy, unclear, and hard to follow.

Examples:

Draft: “Soooo I was just thinking maybe if I post every day I might grow my audience?”

Over-edited: “Daily content creation is vital to ensure audience growth and retention.”

Under-edited: “Soooo I was just thinking maybe if I post every day I might grow my audience? idk maybe sha.”

Well-edited: “If I post every day, my audience will grow.”

Same point, but different levels of editing.

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When Do You Stop Editing?

This is the eternal question.

You stop editing when your writing is:

1. Clear: your reader can get the message in one read.

2. Concise: no fillers weighing it down.

3. Natural: it still sounds like you talking, not an English professor.

A good trick: read it out loud. If you trip over your own words, edit more.

If it sounds stiff, you edited too much.

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The Common Editing Mistakes Writers Make.

• Cutting too much personality.

Removing slang, humor... basically the stuff that makes it “you.”

• Leaving too many fillers.

Words like very, really, actually, just, kind of, literally → cut them if they don’t add meaning.

• Not checking flow.

Sentences might be individually fine, but together they feel jumpy. Editing means checking rhythm too.

• Editing while writing.

This slows you down.

Separate writing (creation) from editing (polish).

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Practical Editing Techniques.

a) The 30% Rule.

After writing, aim to cut at least 30% of words.

Most drafts are wordier than they need to be.

Draft: “I just really think that maybe if we try harder, we could actually make some progress eventually.”

Edited: “If we try harder, we’ll make progress.”

Same message, 70% cleaner.

b) The Highlighter Trick Print or reread your draft.

Highlight:

• Green = must-keep points.

• Yellow = nice but optional.

• Red = fluff/fillers.

Then cut the yellows and reds.

You’ll be shocked at how tight your writing gets.

c) The Friend Test.

Ask: “Would I say this sentence out loud to a friend?”

If yes → keep it.

If no → rewrite it.

d) Chunking.

Break long paragraphs into smaller chunks.

Readers skim, so short paragraphs (2–3 sentences) keep attention better.

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Balancing Editing and Authenticity.

Editing should sharpen, not sterilize.

Think of your draft as a selfie.

• Raw draft = you fresh out of bed.

• Over-edited draft = you with 5 filters, no longer recognizable.

• Well-edited draft = you with good lighting and angle...still ‘‘YOU’’, just better.

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A Quick Editing Workflow You Can Steal.

Here’s a step-by-step routine you can follow:

1. Write messy: Don’t think, just pour it out.

2. Step away: Give your brain space before editing.

3. First pass (clarity): Rearrange ideas, delete tangents.

4. Second pass (cut fluff): Remove extra words and fillers.

5. Third pass (flow): Read out loud for rhythm.

6. Final pass (typos): Quick proofread for errors.

7. Ship it: Don’t sit on it forever.

Your raw draft shows your voice.

Your edits show respect for your reader’s time.

If you have any questions or want me to break down another writing struggle, my inbox is open.

Send me a message

I will see you in my next entry ✨

Ifeoluwa 🧡

Phewwww!!!

It really took a lot to get this done.

I actually lay down on my bed asking myself, “what’s the worst that can happen if I just send this?”

Procrastination has really dealt with me.

It’s funny how easy it is to take a break, but coming back feels like climbing a mountain.

The longer you wait, the heavier the weight gets.

So here I am, wide awake at 1am, finally writing to you.

I kept telling myself I’d show up in your inbox since June… and now August is almost ending.

It’s been a back-and-forth battle with myself.

The fear of not knowing what to write, the fear that the content pillars I planned months ago may no longer be relevant, and that question every creator wrestles with: “Will this still matter to someone?”

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But tonight, I chose courage over procrastination.

I reminded myself that the start is always the hardest part, and once you break that resistance, the rest flows.

Honestly, I don’t know what my next newsletter will look like yet.

But I know this, I missed writing to you so badly.

And sometimes, reconnecting is more important than having everything figured out.

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How have you been?

Has anything exciting happened on your end lately?

If you have topic suggestions, I’d really love to hear them.

It will help me plan what comes next. And if you don’t, no pressure.

Even a simple “hi” will mean a lot.

That little nudge will remind me that you are still here and that this connection is worth showing up for, no matter how messy the journey feels.

Send me a message

One thing I’ve learned is this: procrastination thrives on silence, but creativity thrives on connection.

So thank you for being patient with me.

Thank you for opening this mail.

And thank you for giving me the chance to start again.

I’ve missed you more than you know, and I promise not to disappear for this long again.

PS: This wasn’t planned. I just woke up, grabbed my phone, and started writing. So please forgive any typos.

Talk soon,

Ifeoluwa 🧡

I didn't forsake you.

A lot happened, and no, it wasn’t about giving up.

I’ve just been under the weather for over two weeks.

Gratefully, I’m up again.

To everyone who reached out, checked in, or prayed for me...thank you from the bottom of my heart.

You have no idea how much that meant to me.

I will spare you the full story, but now that I’m back on my feet…

Where did we stop?

To be honest, I’ve missed writing to you more than I can explain.

It felt strange not showing up in your inbox, not sharing my thoughts, not teaching, not checking in.

So before we get into anything else...Happy New Month, my dear.

Yes, I know we’re halfway into it already.

But for me? My month just began.

And for the sake of this letter, let’s pretend it’s still the 1st of June. Deal?

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You probably have questions.

• What’s going on?

• Why the silence?

• What should you expect from me this month?

Let me be honest with you, I won’t be fully consistent until July.

But no, I’m not disappearing again. I promise.

What I mean is: this month’s letters won’t be lessons, they will just be rants.

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Here are my reasons:

1. June is always a month filled with mixed emotions for me.

My mum’s remembrance is in 7 days and my birthday is in 8 days.

It’s a strange contrast, grief and celebration back-to-back.

I’ve learned not to trust my emotions in June, so I’m taking it slow, and filling my days with reflection and gratitude.

2. Two weeks of being sick came with a backlog.

Deadlines piled up, I barely touched anything.

Now, I’m playing catch-up.

3. It’s been 6 months of consistently writing to you.

That’s huge for me. And before I blindly roll into the next 6 months, I want to pause, reflect, and build better structure.

4. As a content creator on various platforms, I need to plan ahead strategically.

5. I need to establish systems and structures to make my workload more manageable.

I’m working on backend fixes that make this sustainable.

6. Most importantly...I just recovered.

And I owe it to myself not to rush straight back into performance mode.

I need to rest more, and be kinder to myself.

Do these reasons sound reasonable to you?

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So, here is what you can expect: I will still write to you twice before the month ends, but it will be more of a casual rant.

If you are interested in reading my thoughts, keep an eye on your inbox. If not, I will see you in July!

Oh, I almost forgot...I was supposed to do a May Thread Review. That will also be postponed until July.

This month is all about bonding.

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If you are new here, welcome!

You can download the Substack app and catch up on previous letters to keep yourself entertained until we get back to our regular topics in July.

They will keep you company while I take this slow road back.

Now that I’ve shared all that…

Can I ask you a few things?

• How have you been, really?

• Has June been kind to you so far?

• Are you in a season of rest or hustle?

• What’s been weighing on your heart lately?

• What’s one thing you’ve been wanting to do for yourself but keep postponing?

I’d really love to hear from you.

Write me back if you can...I always read your replies.

Send me a message

Until next time,

Ifeoluwa 🧡

When you’re marketing a Web3 project, it’s easy to fall into the trap of just listing features:

• “It’s multichain.”

• “Gas-efficient.”

• “Zero-knowledge proofs!”

But here’s what you need to remember:

Features don’t move people, stories do.

Last week, we covered the basics of storytelling: Setup → Conflict → Resolution → Lesson.

This week, we are going deeper.

Because it’s one thing to know the structure…

It’s another thing to use it well.

Too many writers stop at “this happened, then that happened” and end up telling stories that sound more like reports or life tragedy.

But great storytelling pulls you in.

It is more of making the person on the other side feel something (clarity, excitement, relief, curiosity) even when you are writing about something technical.

Let’s look at how.

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1. The Kind of Stories That Make People Stay.

You are writing for people who scroll fast, skim more than they read, and are probably juggling 10 tabs.

So if your story doesn’t speak to a real problem, experience, or outcome, they will skip it.

Here are 5 storytelling patterns that work, with Web3-specific examples you can adapt in your threads:

a. “The Frustration Story”

Best for: Highlighting the problem a product solves

Example:

“Bridging ETH to Arbitrum used to take me 20 minutes, three tabs, and a YouTube tutorial. That was before I found [Project]. Now it takes 2 clicks.”

Why it works:

You’re not starting with a feature. You’re starting with something every Web3 user can feel (complexity, confusion, wasted time).

b. “Before and After”

Best for: Showing improvement or transformation

Example:

“I used to check 5 dashboards to track my DeFi rewards. Now I use [Tool]..one screen, everything in view.”

Why it works:

This structure shows exactly what changed, and why it’s better. Simple and relatable.

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c. “What I Thought vs. What I Found”

Best for: Teaching without sounding like an explainer

Example:

“I used to think modular blockchains were just about scaling. Then I saw how they actually cut down user fees and made dev work easier.”

Why it works:

You’re not talking at the reader, you’re inviting them into your process of discovery.

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d. “The Unexpected Win”

Best for: Humanizing a feature or tool

Example:

“A random friend I onboarded 3 months ago just told me she’s farming on her own now. We used [Wallet App] and it made her feel confident from day one.”

Why it works:

This shows real outcomes from real users. Even if the product is technical, the story is personal.

e. “The Future-Focused Story”

Best for: Writing about protocols that feel early or experimental

Example:

“I’ve been staking with [New L2] for the last 4 months. It’s early, yes ..but the yield plus the community feels like early Polygon.”

Why it works:

You’re not overpromising, you’re helping people imagine why this might matter down the line.

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2. Story-Driven Openers for Your Threads

Still not sure how to start?

Here are some openers that invite people in through stories, not summaries:

• “A few months ago, I was frustrated trying to send stablecoins cross-chain…”

• “I’ve written about DeFi for two years, but I never understood MEV until this happened…”

• “This is how a small detail in a staking protocol led to hundreds of new users…”

• “My friend almost lost $2k on a bridge, here’s how it happened, and what I learned.”

• “I didn’t trust Telegram bots until I used this one. Here’s why I changed my mind.”

• “I had 3 tabs open: Etherscan, Twitter, and my wallet. Gas was at 200, I was sweating.”

• “I believe in transparency, but I lied to my audience once and here’s why.”

• “I was terrified to ask for feedback on my first smart contract. I thought someone would call me a fraud.”

• “I thought launching on Base would solve all our problems. It didn’t.”

• “What’s the biggest risk you’ve taken in Web3 that actually paid off?”

Tip: If you can start with a feeling (confusion, relief, regret, curiosity), people are more likely to read the next line.

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3. Don’t Just Tell, Walk Them Through It

Let’s say you’re writing a thread about a new NFT lending protocol. Instead of saying:

“It lets you borrow ETH against your NFTs.”

Try this:

“Last week, I needed ETH fast. Selling my NFT would’ve hurt long-term. But [Protocol] let me borrow against it…no listing, no Discord grinding, just a few clicks.”

Same info, different approach.

The second one shows exactly how and why someone might care.

4. The Origin Story

“I got rugged in 2021.

It forced me to rethink why I’m even in crypto.

That’s why I started building [project/tool/community] to make sure others don’t have to go through that same mess.”

This is relatable and honest. It humanizes your mission.

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5. This Week’s Practice Prompts

You don’t need a major case study or huge life event to write a good story.

Here are two exercises:

a. Write a short story about a time you misunderstood a Web3 concept.

Structure:

• What you thought

• What changed your mind

• What you learned

• Why it matters to the reader

b. Take one project or feature you’ve written about before, and reframe it as a “pain → discovery → outcome” story.

Don’t list what it does.

Tell what it felt like to use it or discover it.

You’re not just explaining protocols.

You’re the person turning complexity into clarity, hesitation into action, and features into relatable moments.

Next week, we will talk about how to build these stories faster especially when you feel uninspired.

In the meantime, if you have questions, don’t hesitate to reach out to me.

Reach out to me

Watch out for May's thread review announcement.

The next two newsletter will be dedicated to reviewing the selected threads.

See you then.

Ifeoluwa 🧡

Here is a hard truth that most writers eventually run into:

If your writing doesn’t connect emotionally, it won’t be remembered.

And the best way to create that emotional connection is STORYTELLING.

But let’s be clear, when we say “storytelling,” we are not talking about long, flowery, once-upon-a-time writing.

I’m talking about using everyday experiences to make a point stick.

To make people feel something.

To make your audience say, “I’ve been there too.”

That’s what this week is about:

Not just learning how to tell better stories but understanding why those stories matter in the first place.

Let’s start by answering the big question:

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❯ Why use stories in your writing?

Because people don’t remember advice.

They remember moments, struggles, emotions, change.

Stories are how we process ideas.

They:

• Make abstract concepts relatable.

• Trigger emotion (which increases memory).

• Build trust and intimacy with your audience.

• Provide context for your point without sounding preachy.

Example:

Instead of saying “Clarity is important in writing,”

You tell a story about the time you wrote a great post and nobody understood it because you used five fancy words when one simple one would’ve done the job.

That moment → becomes the lesson.

That’s the power of story.

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❯ A Storytelling Framework That Works Every Time:

Setup → Conflict → Resolution → Lesson

Think of it as four beats:

1. Setup : Where were you? What was the context?

2. Conflict : What changed? What was the problem or tension?

4. Resolution : How did it play out? What happened?

5. Lesson : What did it teach you (and the reader)?

Let’s say you want to teach people about the power of showing up even when you are not motivated.

Instead of giving advice directly, you do this:

Setup:

Last year, I challenged myself to write every day for 30 days.

Conflict:

By Day 8, I hit a wall. I had no ideas, I felt burnt out. The blank page felt like a mirror reminding me I wasn’t good enough.

Resolution:

But I wrote something anyway. It sucked, but I posted it. The next day, I wrote again. Slowly, the habit rewired my brain.

Lesson:

Discipline isn’t about perfection. It’s about returning, even when the work feels pointless.

That’s how you take a lesson and wrap it in a human experience.

Now the idea sticks, because it is no longer abstract.

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❯ What makes a good story?

A good story doesn't need drama, It just needs to feel true.

Here’s what helps:

• Clarity: Keep sentences clean, one idea at a time.

• Emotion: Show us what you felt not just what happened.

• Simplicity: Avoid unnecessary buildup, get into the story fast.

• Relevance: Make sure there is a clear takeaway. Ask: “Why should someone else care?”

If the story doesn’t answer that last question, it won’t land.

❯ The “So What?” Test

A lot of people confuse storytelling with oversharing.

They write about personal moments that have no anchor for the reader.

Always ask:

> “Why should anyone else care about this?”

You can tell a story about forgetting your umbrella, missing your bus, burning your toast...

As long as it connects to something bigger:

• A reminder to slow down

• A reflection on what productivity really means

• An insight about expectations and failure

That’s what separates a journal entry from a story worth sharing.

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❯ Common Mistake: Too Much Setup, Not Enough Meaning

A lot of writers spend 80% of the story talking about what happened… and 20% (or less) on why it mattered.

Change that.

Let the event be the door, but guide us into what is behind it.

Your audience doesn’t just want to know what happened.

They want to know what it means.

Try this:

1. Use the full 4-part structure:

Pick a story from your life, something small is fine.

Write it out using:

Setup → Conflict → Resolution → Lesson

Try to stay within 200–300 words. You’ll be shocked at how much impact even short stories can have.

2. Use the “What happened → What I learned” framework.

Example:

> What happened: I spent 6 hours writing a thread I thought would go viral. It flopped.

> What I learned: When you try too hard to impress, people can feel it. Focus on helping, not performing.

That’s it for this week.

You need to care about the reader and tell the truth as clearly as you can.

As always, if you have any questions, don’t hesitate to reach out.

Send me a message.

Talk Soon.

Ifeoluwa 🧡

Two days ago, I wrote 15+ hooks for a content… and ended up combining five lines from five of them to form the one I eventually used.

Yep! That much work just to get one line right.

But not just any line, the first line.

We are still on our writing series, and today we are looking into one of the most important parts of your entire content:

The hook, the opener,

Whatever you want to call it, it is the gatekeeper.

The line that decides whether people keep reading or scroll past.

Most people spend so much time trying to “write well,” and they forget the most important part of the entire content is how it begins.

You can have the smartest idea, the deepest insight, the most powerful story…

But if your first sentence doesn’t catch someone’s attention, none of it will matter.

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Why Hooks Matter So Much.

Online writing isn’t like writing in a classroom.

You are not writing for a teacher who is paid to finish reading your work.

Social media people aren’t reading, they are scanning.

They are distracted, overstimulated, juggling 5 tabs and 12 notifications.

You don’t have the luxury of a warm-up paragraph.

You don’t even have 5 seconds.

You have one moment to prove your words are worth their time.

That’s what your hook is for.

If your first line doesn’t grab someone, they’re gone.

So no, this isn’t about being clever.

It’s about being intentional with your reader’s time and winning their trust, one sentence at a time.

Let’s break down how to write good hooks.

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What Makes a Good Hook?

A good hook isn’t about sounding smart.

It’s about making people feel something strong enough to keep reading.

A good hook does one or more of the following:

• Creates tension

• Surprises the reader

• Makes a bold claim or opinion

• Exposes a relatable truth

• Starts a conversation in the reader’s mind

• Reveals vulnerability

• Asks a question they’ve never been asked

• And above all: it gets them to stop scrolling.

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Let’s Look at 7 Powerful Hook Styles

This isn’t a complete list, but it will give you a solid foundation to start experimenting with your voice and tone.

1. Challenge a belief.

These hooks question something the reader already assumes is true.

They provoke, they make people uncomfortable but in a way that opens a door, not shuts one.

Examples:

“Most people think consistency is the key to good writing. It’s not.”

“Writing every day won’t help you if you’re still writing the wrong things.”

“It’s not writer’s block. It’s fear dressed as perfectionism.”

Why this works: It interrupts the reader’s pattern of belief and creates enough friction to pull them in.

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2. Name the pain clearly.

This is where you say the thing people feel but haven’t been able to articulate. You give shape to something vague and they feel seen.

Examples:

“You’re not struggling with writing. You’re struggling with clarity.”

“You keep rewriting the same sentence because you’re afraid it still won’t be good enough.”

“It’s not that you can’t write. It’s that you don’t know where to begin.”

Why this works: It creates emotional alignment. The reader thinks, “That’s exactly how I feel.”

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3. Make it personal.

The confessional hook works because people are tired of polished narratives. They want truth, realness and proof that you are human.

Examples:

“There was a time I stopped writing for 8 months straight. I just couldn’t handle the silence anymore.”

“My first few posts flopped and it made me question if I should even be doing this.”

“I almost quit writing. Then someone sent me a message that changed everything.”

Why this works: It builds trust. People connect to stories more than statements.

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4. Use contrast.

Set up a tension between two opposites. This kind of hook creates curiosity by forcing a choice or highlighting a contradiction.

Examples:

“You can write clearly or you can write cleverly. You can’t do both.”

“You want to sound smart. But the smartest writers make you feel understood, not impressed.”

“You don’t need more content ideas. You need better filters.”

Why this works: It engages the reader’s critical thinking and forces them to take a side or reflect.

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5. Ask a precise, emotional question.

Not just any question. A good hook question needs to be specific and emotionally loaded.

Examples:

“What would you write if no one was watching?”

“Have you ever written something you were proud of and still deleted it?”

“What’s the real reason you haven’t published that thread you’ve been sitting on for weeks?”

Why this works: It pulls the reader into an internal conversation. Curiosity does the rest.

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6. Be a little sarcastic (if it fits your voice).

Sarcasm and wit, when done right, can wake up the reader and add personality.

Examples:

“Sure, just add ‘authenticity’ and ‘value’ and boom, you’re a writer.”

“Apparently, all it takes to be a writing coach now is 100 tweets and a Canva quote.”

“Let me guess, you are about to start another thread with: ‘Most people won’t tell you this…’”

Why this works: It is sharp, it is entertaining and it makes the writer feel human not robotic.

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7. Start with a vivid image or moment.

Don’t tell the story, just drop the reader into the story.

Examples:

“I sat at my desk for two hours, typed one sentence, and hated it immediately.”

“3AM. The room was quiet. My brain wasn’t.”

“The cursor blinked. So did I. Neither of us had anything useful to say.”

Why this works: Visual language creates immersion. It makes the reader feel like they are inside something instead of just reading about it.

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Things to Avoid in Your Hooks.

Let’s quickly address what not to do:

• Don’t start with “Hey guys, I just wanted to share…” You’ve already lost us.

• Don’t begin with vague statements like “Writing is important…” No tension, no interest.

• Don’t waste the first sentence “warming up.” You don’t have that luxury online.

Don’t expect to get your hook right on the first try.

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One Last Thing…

I recommend you write 5–7 different first lines for every post.

Try different tones, different emotions and see which one actually grabs you.

If it doesn’t grab you, it won’t grab anyone else.

Sometimes the difference between a great post and a dead one… is just the first sentence.

That will be all for today.

If you have any questions, don’t hesitate to reach out.

Send in your questions

See you in my next entry.

Ifeoluwa 🧡

Long Time, No Gist…

If this is your first time here, welcome!

You're in a space where we don’t just talk about writing, we talk about becoming better people, too.

This is a safe corner where we talk about life, and the random ways humans behave.

We rant, we gist, we grow.

But last month, I didn’t keep my end of that gist-and-growth bargain.

The goal was to write to you twice a week. I only managed once a week in April.

So please, if this space means anything to you, forgive me for falling short.

Today’s letter is a gist download from April.

Yes, yes, I know we are already 9 days into May but let’s just agree to pretend it’s May 1st, yeah?

Before I get into my own April story, how was April for you?

Start thinking about your answer. By the time you're done reading mine, I hope you will be ready to share yours.

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Let’s talk what April looked like on my end.

I stepped into April with intention and top-notch productivity.

The kind of energy that comes from knowing exactly what you want and how to go after it. I was planning, executing, staying consistent.

For the first two weeks, it felt like I was in control.

I was disciplined and I was productive.

But then in the second half of the month, I lost balance.

My accountability partner pulled away already.

So the little system of support I relied on was no longer available.

At first, I thought, “No big deal, I’ll push through.”

But it got harder, the to-do list grew longer.

My energy started thinning out. Tasks that once felt simple started to feel heavy.

Then burnout crept in.

The things I normally enjoyed doing started feeling like chores.

I was tired, unmotivated and uninterested.

And then, just when I thought I’d catch my breath, bam.

I was Shadowbanned.

Not once, but twice within two weeks.

Some of you noticed I wasn't as active on the timeline and reached out.

To everyone who reached out...you have no idea how much that meant. Thank you.

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Also, I promised I’d take weekends off for rest.

Did I? Not really.

I stayed off during weekdays because of the shadowban , when it was lifted, I had to grab every available opportunity to post whether it was Saturday or Sunday.

Any moment of freedom from the algorithm felt like a lifeline. So I posted when I could, even when I was drained. And truthfully that wasn’t healthy. I felt like I was pouring from a cup that was already empty.

Just when I thought the worst was behind me, another twist.

Two days ago, someone attempted to hack my WhatsApp.

I had two-factor authentication on. Still, the attempt was successful enough to lock me out for 2-3hours.

I panicked, and almost lost the account. But thankfully, I managed to recover it.

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That reminds me….

Some persons are still reaching out about the letter I wrote on “Overfamiliarity in Friendships.”

Some of the messages have been heartbreaking. I didn’t know it resonated that deeply with so many of you.

If my schedule gives me room to breathe this month, I will dedicate a whole letter to that topic and address some of the questions you sent me.

But for now, I’ll leave you with four reminders that have personally helped me navigate the tricky parts of friendships:

1. When someone treats you like an option, help them narrow their choices by removing yourself from the equation. You deserve to be chosen fully, not occasionally.

2. The attention you're pleading for? Someone else is getting it without asking. You can’t convince someone to value what they’ve already decided isn’t a priority anymore.

3. Stop making excuses for behavior that hurts you. People may lie with words, but actions always tell the truth. Listen to what they do, not what they say.

4. Everyone knows what they are doing.

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I also had a conversation recently about half-truths.

Someone insisted that “not saying everything” isn’t the same as lying.

I disagreed.

Then I came across this line that captured my exact thoughts:

“Omitting is lying when you know the information withheld will change the outcome of a person’s perspective… It can very well be manipulation.”

That one hit deep.

I shared it because maybe someone else needs to read that too.

Anyway, that’s my April in a nutshell.

Messy in parts, meaningful in others.

A mix of productivity, burnout, vulnerability, and unexpected lessons.

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Now I want to hear from you.

How was April for you?

Did you feel stretched or did you thrive?

And more importantly, what do you want May to look and feel like?

Send me a message.

Looking forward to getting a message from you.

That will be all for today.

Until next time,

Ifeoluwa 🧡

This is a bit late, guys.

I've been struggling with balance lately but better late than never...yeah?

By the way, Happy New Month.

This is the second edition of April's Thread Review.

If you are new here, welcome home.

Every month, I review two threads in my newsletter with full consent from the owner of the threads.

This is the thread I will be reviewing, today. Click here to check it out.

Let’s get into it.

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Tweet 1:

“I was 12 when my dad jumped off the roof after losing a bet...”

My Critique: This is an intense opener, but the trauma feels misused.

When you use real-life tragedy for product promotion, especially in the first line, it come across as manipulative.

If you hit me with trauma in the first line, the rest of the story better carry that same emotional intensity, otherwise, it feels like bait.

There’s a difference between vulnerability and shock marketing.

You haven’t earned that level of emotional access with the reader yet.

Also, there's no clear transition from grief to product.

You cashed in on empathy too fast, then pivoted into promotion.

You don’t throw something this heavy at the reader just to pivot to “HILO is different.” That’s a missed emotional arc

You said ‘‘HILO changed your view’’ without enough buildup or explanation. That gap makes the emotion feel rushed and disconnected.

What I’d do instead: Start with a hook that teases a personal transformation or insight, then gradually lead into the emotional aspect if it's necessary.

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Tweet 2:

“HILO isn’t just another prediction platform...”

My Critique: This tweet shifts tone drastically.

This is where your thread transitioned into generic territory.

The emotional tone from earlier disappears entirely, replaced with standard promo-speak.

You go from deep emotional trauma to product promotion in one sentence.

You built all that weight up front, and now it sounds like a whitepaper ad.

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Tweet 3:

“Honest truth? I don’t think my dad lost that bet...”

My Critique: Again, you return to your dad story but this time to label him a coward?

This feels like a forced return to the emotional thread.

The tone goes from tragic to casually calling your dad a “coward,” and it lands poorly.

If you’re going to weave a personal story into a product thread, you have to be sensitive to pacing.

Storytelling goes beyond using personal pain, it’s more of making your audience feel something meaningful or insightful.

This felt more like unresolved anger than a thoughtful narrative turn.

And it doesn’t actually connect to HILO in a substantial way.

Using a family member’s tragedy isn’t the only route to storytelling.

You could have used your own crypto journey, or a moment when lack of control in a platform frustrated you.

That would have been powerful and relatable without trauma-baiting.

Then you went ahead to say…

“So what is Hilo?”

This should’ve come much earlier.

The first three tweets jumped between emotional drama and vague admiration.

It would've been better to open with curiosity, hint at what HILO does, then expand.

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Tweet 4–5:

“Introduction to Hilo... Try to imagine...”

My Critique:

We’re officially in info-dump mode. This entire tweet reads like it was copied from the "About" section of a landing page.

At this point, the emotional setup feels abandoned. “Try to imagine being the one to create…” ...meh.

This was a chance to show, not tell.

“You just imagined reality, that’s exactly the kind of access Hilo gives…”

That’s redundant and felt like a gimmick.

If you want to shift from imagination to reality, paint a sharper mental picture before the switch.

Instead, it falls flat because there was no real immersion in the first place.

Don’t tell me I imagined reality, show me what that reality feels like.

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Tweet 7-13 (Product Breakdown: Hilo Market, Token, Pexo, Dinero, Xiya):

My Critique: Each section has potential, but none of them were written to feel exciting.

These are product descriptions trying to pass as storytelling.

There’s no clever metaphor, no vivid comparison, no emotional continuity from earlier.

“This is like the foundation,” “this is like an assistant,” “this is like a gaming platform”.. too many “like” phrases with lazy analogies.

That’s not writing with depth, that’s filler.

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Xiya being “my fave” could’ve been an opportunity to humanize the experience...maybe tell a funny or moving moment interacting with it , but again, surface-level.

Also, unnecessary emojis like “🤣” dilute the credibility you were trying to build with a heavy opener.

Also, I saw some casual or unclear sentences. Example:

“Do I say feed?”, “This is the powerhouse or do we say generator” This kind of writing sounds like you are unsure not like someone who truly understands the ecosystem.

Tweet 14 (Testnet):

“Yes, you get to test some of the products and earn USDT rewards...”

My Critique: This CTA is underwhelming. You mentioned $10k rewards but gave no urgency or reason to act now. You could’ve added scarcity (“only 1 week left”).

To help rewrite your introduction, If I still want to keep the dad story angle, here's how I'd rewrite it to feel more grounded, emotionally resonant, and smoothly tied to the product, without feeling like trauma-bait or lazy storytelling.

Tweet 1 (Stronger Hook with Emotional Layer):

I was 12 when my dad lost everything.

Not just money, but himself.

A bad prediction, a broken system and a bet he never stood a chance of winning.

I spent years resenting platforms like that.

Then I discovered HILO.

And for the first time, I understood what real control could look like.

Here’s why @HILOToken made me rethink everything:

/

Tweet 2 (Deeper Personal Reflection, Softer Judgment):

I used to think my dad was just unlucky.

Now I think he didn’t have a fair shot.

Back then, prediction platforms were a black box.

He was playing a game that was already set up against him.

If HILO had existed then, maybe he would've had a chance to win.

Or at least understand what he was up against.

/

Then from here, we’d smoothly transition into the platform breakdown, like this:

Tweet 3:

So what makes HILO different?

It’s a decentralized ecosystem not just a prediction app.

And that means users aren’t just participants, they’re decision-makers.

Here’s how it works:

...

And so on.

Overall Critique:

• Nowhere in this thread did you tag @HILOTOKEN except in link previews.

That’s a major problem for visibility. It hurts the algorithm, reduces reach, and most importantly the project might never see it. You should tag the project in at least 2–3 tweets.

• You’ve got the raw material (emotion, curiosity, and structure).

But you rushed the pacing, over-relied on personal trauma, and didn’t go deep on product utility.

• Emotional bait wasn’t backed with storytelling substance.

• No full-circle moment, if you're going to start with trauma, close with healing or reflection. Otherwise, it feels manipulative.

As a writer who understands narrative beats and product storytelling, this thread had potential, but it chose shock over substance and personal pain over shared understanding.

That will be all for today.

If you have questions don't hesitate to reach out.

Send me a messgae

See you in my next entry.

Ifeoluwa 🧡

Where do I even begin?

This letter was meant to go out on Friday, but a couple of things got in the way.

First off, I had issues with my phone and electricity which made things a bit chaotic.

But beyond that, I honestly had a hard time picking the two threads I wanted to review for April.

Not because there weren’t more than enough threads…

But because of a few specific complications:

1. Some of the submitted threads are part of ongoing contests and the winners haven’t been announced yet.

I avoid reviewing contest entries ahead of final results, because I can’t tell if the judge handling the contest is also a subscriber.

If they are, seeing my review could influence their decision and I’d rather not be responsible for that.

2. Two people submitted threads on Usury Finance, but when I tried checking the project’s X account, it was either suspended or deleted.

That made it impossible for me to do proper research so I had to rule them out.

3. A few people didn’t follow the submission instructions, especially the part about confirming past subscription. That also affected my ability to verify them.

Because of all these factors, my selection pool got narrowed down a lot more than I expected.

So yes, it took longer but I still had to make a choice.

For today, this is the thread I will be reviewing:

Click here to check it out.

And of course, the owner of this thread gave full consent for their work to be reviewed in the newsletter.

Alright, let’s get into the review.

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That first tweet missed the mark.

I see the angle you were trying to come from… throwing in a metaphor with the “car and keys” thing but it felt too abstract.

Like, I get it after reading the full thread, but as a first impression, it didn’t pull me in.

It didn’t hook me.

It read like a parable without purpose.

> "Most L1s blockchain hand you the car with no keys.
No roadmap. No tools. Just 'good luck.'"

Cool..but what does this even mean to the average reader?

What car? What keys? Who are we? Builders? Users? Founders? Investors?

There is no emotional trigger, no pain point, no context.

It’s trying to sound deep, but it floats above the reader’s head.

I was honestly just left thinking:

“Okay... what’s Atlantis? Who’s this for? What am I supposed to care about here?”

Also, those hashtags in the first tweet..

Personally, unless a project specifically asks for them in the hook, I avoid putting hashtags and tickers too early.

It makes it look like a sponsored post and that instantly changes the reader’s mood.

The hook is supposed to grab attention, not assumptions.

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Then we go into the second tweet:

> "Like and repost if you’re ready to see how Atlantis changes the game.
But before we get into how Atlantis fixes things, let’s look at the problems most chains still have."

Wait, what game are we even playing?

You didn’t show me the game in the first tweet.

What are we fixing?

You didn’t tell me what was broken, so now you are already saying “Atlantis fixes things” and I’m like...fixes what exactly?

This is like trying to deliver the “curious” moment before earning it.

It feels like you skipped the setup and jumped into the payoff.

The second tweet assumes that I’m already invested and ready to move forward, but truth is, I’m still trying to figure out what Atlantis even is.

Here’s what I would’ve done instead:

Tweet 1:

> "Most chains make building feel like punishment.

No docs, no tools, no incentives.

Just “figure it out.”

But Atlantis on Sonic changes this

Here is how it is creating an actual home for builders not just a platform."

Now you’ve told me:

• Who’s suffering (builders)

• What the pain is (zero support)

• Who’s showing up differently (Atlantis)

• And what I should expect (an explanation and solution, not just hype)

Then tweet 2 can easily flow into:

>" Before we talk about what Atlantis gets right,

Let’s talk about what most chains still get wrong.’

So yeah… overall, the hook idea is solid.

But the intro didn’t frame the story well. And once the frame is off, everything else feels scattered even if the details are strong.

This thread started on shaky footing.

Remember that, metaphors are nice, but clarity is better.

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Now, let's take the next two tweets…

First off: this part had potential, but it came off like a list of issues with zero emotional pull.
Let me break it down line by line.

➢ Fast, But Fragile

Cool header, nice contrast. But then the explanation underneath..

> "Some L1 chains promise speed but when traffic spikes, they slow down.

High fees, delays, and failed transactions follow."

This feels like something I’ve read 100 times.

It is not wrong, but it doesn’t make me feel anything.

Why not go with something like:

> “It’s all fun and fast until the chain gets tested.

The moment real traffic hits, your so-called ‘speed’ becomes congestion.

Failed swaps, sky-high fees and delayed transactions follow.”

That feels human. It makes someone nod and go, “Yup. Been there.”

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➢ Some chains skip proper security checks

Again, technically true, but dry.

It is just… passive. There is no weight or emotion behind it.

What about:

> “Launch fast, break later.

That’s the vibe some chains give off.

Security isn’t baked in, it is patched on after the damage.”

Now we are painting a picture of recklessness.

➢ Projects stuck in one lane, when the future is multi-chain

This line is close, but still too broad.

What does ‘one lane’ mean for the reader?

Let’s change it:

> “The future is multi-chain.

But many projects are still locked in ecosystems that trap not scale them.”

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Then the transition:

> “But that’s where things start to feel different with @AtlantisOnSonic”

Honestly, it is flat.

No suspense, no buildup. You just stated it like a conclusion.

Try this instead:

> “Atlantis isn’t trying to patch up a broken system.

It’s changing it with Sonic’s speed and its own DeFi-first DNA.

Let me show you how.”

Now we’re creating anticipation.

The structure in this section was almost there.

It just didn’t speak like a human talking to another human who’s tired of broken chains and empty promises.

The writing felt like a dev trying to write marketing.

But what it needs is a someone who knows the pain, feels the tension, and knows how to let it explode in words.

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Now, let's look at the next 4-5 tweets

“Introducing @AtlantisOnSonic”

The opening here is fine, but it’s way too safe and bland.

You're not selling it, you're merely stating it exists.

> “Atlantis is the first ecosystem built on Sonic that gives builders the tools they need to launch and grow their projects with everything from deployment to support systems.”

It is too much like a generic startup pitch.

Let’s make it more engaging by focusing on the actual pain points builders face:

> “Building on a new blockchain shouldn’t feel like you're left to figure it out alone.

Atlantis on Sonic gives you more than just tools, it hands you the blueprint, the team, and the infrastructure you need to scale.”

Now we’ve made it about them.

We’re speaking to the builders directly, getting them to feel the urgency.

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“Atlantis uses advanced smart contracts and decentralized governance…”

Okay, fine, but yawn.

Everyone uses "advanced smart contracts," and "decentralized governance" is a common that’s been used to death.

If you want people to care, break it down and connect it to the pain point.

Here’s an example of what I’d go for:

> “There’s too many chains promising transparency, but when things break no one is accountable.
Atlantis is different, builders don’t just launch their project into the unknown.

They launch it with a safety net (smart contracts and governance that give them control).”

This speaks to the builder’s fear of vulnerability in their projects, which makes them care.

This is not just a feature, it is a protection.

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“Mission and vision”

This part feels more like filler, rather than a compelling reason to care.

We need a better transition here, a stronger connection to the audience's needs.

The mention of "crowded" blockchains feels off too, it’s vague.

What’s the real problem with those other chains?

Instead, why not lean into that tension more?

> “Sonic is far from just another blockchain. While other networks are bogged down with traffic and problems, Sonic clears the path for builders to actually build. Atlantis is making that happen with a DEX and Launchpad model that’s fully integrated for real-world results.”

Now it feels like there’s a real issue being addressed. It paints a picture of a builder's frustration and Atlantis stepping in with a solution.

“The mission is to support and fast-track blockchain projects…”

Here’s where it starts to feel a bit forced. You are restating the same things over and over.

We get it...Atlantis is there to help.

But let’s make it stand out by highlighting why that’s important.

“Let’s take a closer look at what’s really driving Atlantis forward.”

Here’s where you should’ve built tension. Instead, it feels like you’re just pushing out facts like you’re reading a press release.

How about creating anticipation?

> “We’ve talked about what Atlantis does, but let’s get into the why.

What makes Atlantis not just another project on Sonic, but the one that will change how blockchain projects scale and succeed?”

The entire write-up is technically fine, but it’s missing the emotional pull that gets someone to actually care.

When writing about a product like this, you have to tap into your audience's pain points.

They need to feel like you understand the struggles they face then show how Atlantis solves those issues.

Get into the heads of those builders who are suffering from high-fee chains.

Make them feel the pain, and then show how Atlantis is the solution they’ve been waiting for.

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The launchpad section

This section had good intentions… but the execution...Ehh, it fell flat.

Let me explain why.

"Atlantis Launchpad is a platform that helps new projects launch safely and successfully on Sonic."

It tells me what Atlantis does, but not why I should care especially if I’m a builder who is already jaded by launchpads that overpromise and underdeliver.

Vague language everywhere.

"It offers end-to-end support—from token setup and audits to post-launch marketing."

Sounds like it was written by ChatGPT.

What makes it different from 10 other launchpads claiming the same thing?

“Strict screening process” sounds good but… where’s the proof?

"...protects users and ensures only trusted projects go live."

Okay, but how?

How strict is “strict”? What are the criteria?

This is a great opportunity to build trust, but it gets glossed over like a slogan.

The section on launch types...decent info, but poorly framed.

“It because it has multiple launch types…”

Typos aside, this line doesn’t transition well. It should have been something like:

“Here’s where Atlantis stands out: by offering multiple launch formats that give power back to the community.”

Also, there’s no clear emotional positioning for each model, you just listed them.

Imagine how powerful it would’ve been if each launch type connected to a pain point devs or users face.

The “MY POV” at the end felt like an afterthought.

“Atlantis gives builders a fair space to grow together…”

This is where the emotion finally starts to come out, but it’s too little and too late.

This POV should’ve been woven throughout the whole thread

There’s nothing offensive about the thread.

But it sounds like it was written to avoid mistakes, not to create emotion or connection.

No builder is going to finish that thread and feel like, “Wow, they get me.” And that’s a missed opportunity..

It’s not a bad thread, it’s just playing it too safe.

That will be all for today.

Don't hesitate to reach out if you have any concern.

Reach out to me here

See you in my next entry.

Ifeoluwa 🧡

Happy New Week, my people.

How are you doing today?

Last week, we peeled back the layers.

We talked about what writing is.

Not content, not performance...but thinking, expression, creativity, communication.

Today, we go deeper.

Because now that you’re learning what writing is...

You need to understand what it is for.

Let me ask you something:

Have you ever written something that looked good, read smoothly, got a few likes but still felt... empty?

You probably edited the structure, the tone, maybe even asked ChatGPT to rewrite it but you weren't really feeling that connection

Here is the truth:

No amount of editing can fix writing that has no purpose.

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Writing with Purpose.

Before you write, ask this:

“What do I want this content to do?”

That’s the real job of writing.

Not to exist, not to sound clever, but to do something.

You are not just writing to fill a page or post.

You are writing to make something happen.

That “something” can be small or big:

• To help someone see something differently.
• To clarify an idea.
• To start a conversation.
• To get someone to think, feel, or act.

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Why Most Writers Struggle with Purpose

Most writers write to be seen, not to serve.

They ask:
> “Will people like this?”

Instead of:

> “What am I trying to help them see?”

One makes you write from ego, the other makes you write from intention.

Let me be honest with you:

A lot of people on social media write to impress, not to impact.

They write because they want to say something, not because it needs to be said.

And it shows.

You read it, and it feels like fast food (hot and shiny, but empty).

You don’t want that.

You want your writing to stick, and to mean something.

To do that, you need purpose.

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What Writing with Purpose Actually Looks Like

Every piece of writing must answer this:

1. Who am I speaking to?

You can’t write with purpose if you don’t know who you are writing for.

• Are you writing to creators? Beginners? Founders? Curious learners?

• What do they already believe? What do they need help with? What are they feeling right now?

You need to see your reader before they see your words.

2. What do I want them to take away?

Every content has one single message it wants to leave behind.

You are not trying to say everything, you are trying to say something clearly.

That one idea becomes the anchor of your content.

You are delivering something specific.

3. What action or shift should this writing create?

Now that they’ve read your piece, what’s next?

• Should they feel seen?
• Should they think differently?
• Should they save your post?
• Should they be curious enough to explore further?
• Should they realize they’re not alone?

Purpose = clarity on the shift you want to create in them.

Even if the “action” isn’t clicking a link, it is still a movement, a tiny transformation.

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A Practical Example

Let’s say you want to write a short tweet:

> “The best content is born from real experiences, not keyword research.”

Now apply purpose:

• Who’s it for? → Content creators, especially those tired of playing algorithm games.

• What’s the takeaway? → Your lived experience is more valuable than any SEO tactic.

• What shift does it create? → It validates their stories, pushes them to stop hiding behind tactics.

It is just one sentence, but it is intentional.

That’s the difference between noise and meaning.

When You Write Without Purpose

1. You start mimicking people.

2. You start writing “what works” instead of what matters.

3. You chase formats instead of messages.

4. You lose your voice, your confidence, and your uniqueness.

Here is a quick one...

You don’t need to be a master to write with purpose.

You just need to slow down and ask better questions before you start writing.

Your Writing Practice This Week

Before you post anything this week, ask yourself:

1. Who am I speaking to?
2. What do I want them to walk away with?
3. What shift should this post create?

Write those answers down before you write the content.

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That will be all for today.

Next week we will talk about writing with clarity.

How to make your message land without overdoing it.

We will also talk structure, sentence flow, and trimming.

Until then, remember:

You are not here to impress, you are here to connect.

Talk soon,

Ifeoluwa 🧡

You might think writing is throwing words together in a neat, clever way.

Or maybe you believe being a good writer means knowing how to prompt ChatGPT the right way.

And I get it...these things do help, but they are not the foundation.

I’m here to challenge that idea.

Because many people writing today skipped the basics, they don’t actually know what writing is.

They went straight to formatting, hooks, AI tools without learning how to write.

If we stripped away the tweets, threads, content calendars, ChatGPT prompts, formats, and tools…

Would you still know how to write?

Not just type words, not just mimic someone else’s tone.

So in this newsletter, we are going back.

• Back to the beginning.
• Back to the foundation.
• Back to the place where real writing begins: your mind.

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Understanding the Foundation of Writing

Let’s start with what writing is not:

1. It is NOT just words on a screen.
2. It is NOT a tweet that gets 100 bookmarks.
3. It is NOT a prompt fed into an AI to “sound smart.”

Writing is thought made visible.

Writing is the act of thinking clearly and sharing those thoughts intentionally.

If you are not thinking clearly, you won’t write clearly.

If you don’t feel anything, your writing won’t make others feel.

If you are not grounded in the basics, no prompt will save your work from sounding shallow.

Let’s look at the four foundations of Writing.

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1. Writing is Communication

Writing is first and foremost about making others understand what is in your head.

It is how you share an idea, a feeling, or a message in a way that makes sense.

Without communication, you are just talking to yourself.

Writing means transferring a message from your mind to someone else’s.

It is not enough to write it how you feel it, you must write it so they can feel it too.

This means choosing words carefully.

It means knowing when to explain, when to pause, and when to be quiet.

It means organizing your thoughts so the reader never has to ask, “Wait...what are you trying to say?”

Example:

Bad: “Writing is power. You need it.”

Better: “If you can’t explain your ideas clearly, you will always be underestimated no matter how smart you are. Writing fixes that.”

Can you see the difference?

One is loud, the other communicates.

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2. Writing is Expression

Writing helps you give form to your thoughts, emotions, and values.

It is how you express joy, frustration, lessons, beliefs, heartbreak, perspective.

Without this kind of expression, content feels... dry.

Like it was built to perform, not to connect.

Your writing isn’t powerful because you used a strong hook.

It is powerful because of how you are able to express yourself and make it connect..

Expression is what makes writing yours, it is what gives it weight.

Example:

Bad: “3 productivity hacks you’ve never heard of.”

Better: “I used to work 10 hours a day and still felt behind. These 3 changes saved my energy and focus.”

That’s expression.

You are not writing at people, you are writing from YOU.

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3. Writing is Creativity

Writing lets you build meaning from nothing.

You choose your rhythm, your tone, your words..

You take an idea, add imagination, and turn it into a story, a thread, a post that moves someone.

Creativity is not just for fiction, every solid post or writeup you see out there is built on a creative way of framing truth.

You experiment, you play, you create.

Even a single tweet can be a form of creativity.

You are choosing how to say something 1,000 people have said before but in a way that only you would say it.

Creativity isn’t in the structure, it is in the voice.

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4. Writing is Critical Thinking

This might be the most underrated part of writing.

Your writing is only as sharp as your thinking.

If you are confused about your message, your audience will be too.

That’s why writing can be hard sometimes, it forces you to slow down and think:

• What exactly am I trying to say?

• What does the reader need to know first?

• Is this a fact, an opinion, or a feeling?

• What question am I answering?

Writing is how you organize your thoughts so they become useful to someone else.

If you want to be a clearer thinker, become a better writer.

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Now let’s talk about something small but serious: WORDS.

Not big words, just everyday ones you think you understand… until you use them wrongly.

Words like:

• However

• Nevertheless

• But

• Yet

• In contrast

• Although

• Therefore

• Hence

• Thus

• Consequently

These all sound similar, right?

But they do different things.

Let me show you:

1. But : introduces a contrast.

“I love writing, but I hate editing.”

2. However : formal contrast, usually used to transition between ideas.

“Many creators rely on tools. However, tools don’t replace skill.”

3. Nevertheless : shows a contrast with persistence.

“She was tired. Nevertheless, she wrote.”

4. Yet : contrast with surprise or irony.

“It looked like a failure, yet it worked.”

5. In contrast : compares two clear, opposite things.

“Traditional marketing focuses on mass appeal. In contrast, social content thrives on niche voices.”

6. Therefore / Thus / Consequently : all express cause and effect.

“I stopped editing late at night. Consequently, my quality improved.”

“She practiced daily. Therefore, her writing improved.”

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Why am I saying all of this?

Because I have seen people use them wrongly.

Swapping one of these for the other randomly, changes the whole meaning of your message.

These little connectors are the glue of your message.

Using the wrong one can confuse your reader and send the wrong message.

Or worse, make you sound like you don’t know what you are doing.

That’s what happens when we skip the basics.

We start decorating our writing without first understanding the furniture.

Remember, you are not just a content creator...You are a communicator.

So here is what we will do together:

Over the next few weeks, we are unlearning and relearning the fundamentals.

Did you learn anything in today's newsletter?

Don't hesitate to reach out if you want us to talk about anything.

Send me a message

See you next week.

Ohhh.. before I go...I didn't forget the thread review announcement.

I'm still waiting for designer to send the graphics...but be rest assured the announcement will be made on my X page between now and Monday.

Also, please be kind enough to share this to any writer or upcoming writer.

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That's all for today.

Talk soon.

Ifeoluwa 🧡

It is high time I wrote to you before you completely disown me.

I have two things I really need to talk about in this letter and I hope I can pour out everything in a way that makes sense, even if a little part of it sounds like a rant.

I’ve been cracking my brain trying to find a better title for this update, but honestly this is just me checking in.

First of all, I'm really sorry it took a whole week to send this.

I know, a week might not sound like much, but it felt like ages to me.

I got messages from a lot of people asking if everything was okay.

I actually tried to send out a letter on Friday… then Saturday… but I just couldn’t pull it together.

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If you read my last newsletter, you will remember I said I had a full week of content planned and promised to give you an update by Friday.

I even had everything mapped out, Monday to Friday content deliverables, written and scheduled.

Monday went smoothly, I was so proud of myself for ticking every box.

Then Tuesday came and things started falling apart.

My designer lost his creative spark (we all know how that can be), and since a lot of my Tuesday and Wednesday content needed fresh graphics, everything had to be pushed forward.

Then, I lost access to my video editor.

Just like that, every content that required video was scrapped.

Before I knew it, the whole content plan started overlapping into the weekend.

And if you’ve been here long enough, you know I always say weekends are for real life activities and not for showing up on social media.

But I broke that rule this past weekend.

Deadlines had to be met.

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On Saturday, I was out supervising a cooking contest, trying to juggle that with being online to finish up tasks.

And all of this was happening on me functioning on just 3 hours of sleep.

It wasn't even funny.

But I’m glad, because somehow, I still pulled off about 80% of my content plan.

Some things had to be cancelled, and that was out of my control.

Juggling everything didn’t leave enough room for me to sit, breathe, and write to you.

That’s why this long explanation is coming now.

I hope you understand and forgive me.

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Now to the second thing I have to say…

Let’s talk about storytelling and what’s been going on over on X (Twitter).

When the drama started, I just wanted to sit back, scroll, laugh, and mind my business.

But over time, it became irritating, and then, painful to watch.

Yesterday, I ranted on my status because I honestly don’t like when people know there is a knowledge gap to fill yet they want to behave like they’ve arrived.

These are two things that can never co-exist.

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Some posts were so bad, I genuinely started to question if people understood what storytelling even is anymore.

Half-baked storytelling was flying everywhere, and I couldn’t help but cringe.

I had so many things to say… and at the same time, I couldn’t find the right words.

My original plan this month was to start a new series: exposing you to different types of writing that can also bring in money.

But looking at what I saw last week, I think we need to slow down and go back to the basics.

I assumed we were all on the same page because of everything I’ve been teaching so far.

But clearly, we are not, and that’s okay.

It just means I need to re-strategize.

But I have a question:

Who told people that storytelling must always revolve around you and every single member of your family?

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I almost sent this newsletter yesterday out of frustration but thank God I waited.

It would have come out too chaotic.

I get that many are still learning and are upcoming writers.

But what gets me is how some people win one or two contests and suddenly crown themselves as storytelling experts.

Next thing, they are hosting Spaces, trying to teach others how to write, meanwhile, their own posts look like an abomination.

If you place yourself on a pedestal, you have to be ready to live up to it.

You can't be dishing out writing advice when your own content is all over the place.

It’s frustrating to watch, and I say this with love, not judgment.

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Oh, before I forget…

I tried resuming writing on Medium last week.

The plan is to publish at least one article per week.

I told you some time ago that I’m in my “experimenting era,” and this is part of it.

I also realized I’ve become someone people look up to and it would be a huge disservice if I only stick to one writing style.

I have to keep growing too.

Quick heads up before I go…

I will be making a post this week for our April edition of Thread Review.

If you’d love your thread reviewed, please watch out for that post, you might be lucky enough to have your thread selected.

That’s all for today.

I will be replying all my messages, comments, and DMs today.. so if you’ve been waiting on me, I’m on it.

Thank you again for being patient with me.

And if there is something on your mind, or something you want to talk about, don’t hesitate to reach out.

My inbox is always open.

Send me a message

Talk soon,

Ifeoluwa 🧡

Happy New Week, My People!

I hope your week is starting strong.

As for me, it is looking pretty jam-packed, and I’m hoping to cross everything off my to-do list.

I will check in with you again on Friday to update you if I was able to finish it, but before I go into the rest of this message…

I have to ask: HOW ARE YOU DOING?

Today marks a week since we entered a new month, and I’m curious to know how it’s been for you so far.

For me, it’s been alright...nothing too intense, just keeping the energy steady.

Feel free to drop me a message so we can chat about how the month has been for you so far.

Send me a message

Now, I want to talk about something I noticed.

Last week, I saw about 3-5 different posts on my timeline about Solara Pay.

So, I concluded maybe it was a contest or bounty, probably from Superteam.

But what caught my attention was how all the hooks in those posts were almost identical.

The only thing they were communicating was “Delayed salary.”

The first time I saw it, I was like, “Alright, that makes sense.”

But by the fifth post with the same message, I started thinking: Why is everyone focusing only on the same thing?

Is delayed salary the only problem this project is solving?

I ranted a bit about it on my status.

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But before jumping to conclusions, I went ahead and did some research about the project before making assumptions.

Turns out, it’s a salary-solution platform.

The only thing that bothered me is how rigid everyone was in their messaging.

Is delayed salary really the only pain point?

What about salary earners who don’t have issues with delayed payments?

Are they not part of the target audience?

Why was other pain points not considered?

Because if the entire messaging is just about salary delays, it feels like we are boxing the project into a single use case when there is likely more to it.

At some point, when everyone’s using the same angle, it starts feeling like copy-paste.

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Here is where I'm going:

Don’t just rely on what’s on your timeline.

One of the biggest things I’ve noticed in this space is that many people don’t ask enough questions before they start writing.

When I did a bit more research, I discovered that Solara Pay’s target audience also includes business owners who deal with salary payments.

That’s a completely different perspective than just focusing on the employee’s frustration with delays.

So here’s a little tip for you: Before writing about anything, list out at least 5 to 10 pain points the project is addressing.

This way, your hook isn’t just limited to what you see circulating on timelines.

And also remember, the first person to use a hook mostly gets the most advantage.

If 5 people are using the same hook, the first one is most likely going to be seen as the original, and others might just be considered copycats.

As a writer, If you see that the angle you were planning to use has already been taken, switch it up.

And if you don't have a choice but to use something similar, that’s where your creativity needs to shine.

Don’t just swap words for synonyms and call it a day, put your own personal touch.

Alright, I think I’ve said enough for today.

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Also a quick note: Please bear with me if I’ve been slow to respond to some of your messages.

It’s not easy juggling all the DMs across WhatsApp, X, Substack, and email.

It can get a little overwhelming.

Sometimes I have to dedicate specific days just to respond, and I hope you understand.

I hope you have an amazing week ahead.

Don’t forget to jot down your to-dos and set clear targets for what you want to achieve by the end of the week.

Trust me, it makes a huge difference in how productive you will be.

P.S. Stay tuned for the April edition of Thread Review.

I will be making a post about it next week.

Start picking your threads now, you might just get lucky and be featured.

That’s all for today.

Catch you next time.

Rooting for you,

Ifeoluwa 🧡

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How has your week been?

I'm really happy it's Friday, and I can finally rest.

Before we get into the thread review, I just want to say that today has been one of the most productive days of the week.

I’m not sure how I did it, but I wrote 5 content today... including this newsletter (3 long-form tweets, 1 thread, 1 newsletter)!

I started the week feeling unmotivated, even ranting on Twitter, but I’m ending it feeling thankful.

Also, I want to mention that it sometimes takes longer to review threads because I have to take time to understand the project first.

I can’t review something if I don’t fully know what it is about.

Sorry for the long talk, just wanted to gist a bit before we get into it.

Now, let’s get to business.

Just to clarify, the person gave their consent for this thread review.

To view the thread, click here

We will go through each tweet one by one.

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Tweet 1

Okay, the first line didn’t really grab me, to be honest.

Saying “I WILL NOT SAVE IN STABLECOINS AGAIN!!” sounds like a personal rant, but it doesn’t really pull the reader in.

My first thought was, “Okay... and why should I care?”

That’s your personal decision, but it doesn't immediately connect with me as a reader.

To hook the reader, you need to challenge what they believe to be true, not just state your personal preference.

Here are some examples:

• “You were told saving in stablecoins is the safest option in crypto. What if that’s wrong?”

• “What if everything you know about saving in stablecoins is actually holding you back?”

• “Most people are ‘saving’ in stablecoins... but here’s why they could be quietly losing money.”

Now that would raise questions, and make people feel like they NEED to read on.

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Tweet 3

Here’s what’s working:

• Contrast: You’ve created a contrast between stablecoins and Stablebonds, which is good.

You’re introducing a better alternative.

• Real-world assets: Mentioning U.S. Treasury Notes, CETES, UK Gilts is a strong point that adds credibility.

• Clear value proposition: You talked about passive income and government bonds, which is solid.

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But here’s what’s not working:

• Weak delivery of the reveal: “The best option? STABLEBONDS.” comes across as abrupt, and feels a bit like a sales pitch.

There’s no smooth transition from “stablecoins aren’t great” to “this is better.”

• Dense explanation: You threw in a lot of info about Stablebonds in one sentence.

It felt rushed, and didn’t give me enough reason to care.

• No emotional payoff: You missed the chance to explain why Stablebonds matter to the reader on a personal level.

Rewrite suggestion:

“So if stablecoins aren’t the answer... What is? STABLEBONDS. With Stablebonds, you can earn passive income from real-world government bonds, using just your crypto wallet. It is powered by @etherfuse, and this solution offers a safer way to save and invest. Here’s how…”

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Tweet 4

You’re trying to show how Stablebonds are better than stablecoins, but you're not fully explaining why Stablebonds are better.

Here’s what you said:

• No middlemen

• No unnecessary fees

• Global access

• Hosted on Solana

• Earn passive income

But Stablecoins already have most of these benefits:

• No middlemen (you don’t need banks).

• Low fees for transfers.

• Global access.

• Available on Solana, Ethereum, etc.

So, I’m left thinking, “Okay, but why should I switch? What’s the actual benefit?”

What you should have done:

1. Compare Stablecoins and Stablebonds directly:

Stablecoins = stability but no yield

Stablebonds = stability + yield

2. Address pain points:

Talk about inflation and how stablecoins protect your savings, but don’t help them grow.

“Stablecoins protect your money, but they don’t grow it. What if your savings could earn yield from real-world assets?”

3. Highlight what sets Stablebonds apart:

Talk about how Stablebonds are backed by real-world government debt, and how that offers more stability and growth compared to stablecoins.

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Tweet 5:

• “No idle man”: Feels a bit awkward and unclear.

I’m not sure what you mean by this phrase.

• "Investments are stable and secure": This is a strong point, but the phrase "compared to other web3 investments" feels too vague.

Meme coins would be a much better comparison here.

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Tweet 7:

• “Saving your profits fetch you more money”: This could be clearer.

• Overgeneralization: The ending “whoever or wherever you...” feels incomplete and lacks closure.

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Tweet 8:

• Repetition: The phrase “saving in USDT is good, but saving in Stablebonds is better” repeats the word “saving” twice.

You could rephrase it to avoid redundancy.

For example:

“If you're looking for a smarter way to save and invest, Stablebonds is the answer. While USDT is a solid option, Stablebonds not only offers a safer way to save, but it also provides better returns.”

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Overall Thoughts:

This thread is decent, but it didn’t fully convince me because it lacked emotional appeal, strong connection, and a clear narrative arc.

I think the biggest missed opportunity is the emotional connection.

You mentioned saving and investing, but you didn’t tap into the real pain points people face when saving in unstable assets.

People want solutions that will actually make a difference in their financial futures, so highlight why Stablebonds are the solution they’ve been looking for.

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Also, I noticed you assumed incomplete thoughts for cliffhangers in your thread.

For example, you said, “Saving in USDT is good, but saving in Stablebonds is better because...” and then you don’t finish the sentence.

Cliffhangers should make me want to read the next tweet, but this felt like an incomplete thought.

If you’re using cliffhangers, make sure they create curiosity or anticipation.

Instead of leaving the sentence hanging, you could lead into the next tweet like this:

“Saving in USDT is good, but what if you could earn more while saving, something safer and with less risk? Let me show you how.”

That would make me want to keep reading.

That’s all for today.

I hope you found this helpful.

If you have any questions or just want to chat, feel free to send me an email.

Let's Discuss

Talk to you later.

Xoxo

Ifeoluwa 🧡

How was Q1 for you?

To be honest, I wasn’t sure I’d have the energy to send this out today.

The second thread review for March was supposed to drop on Monday, but life had other plans.

I had a really packed weekend, and remember when I mentioned in my last newsletter that I was feeling under the weather?

Well, it hasn’t fully passed...I’m still dealing with catarrh and a lingering headache.

So, I’m sending this just to buy myself a little more time.

Hopefully, I will have that review ready for you by Friday.

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This week has been one of those weeks where I wish I had someone I could just tell my ideas and they could turn it into writing for me.

Someone who could help me put them down exactly how I want, or at least close enough that I wouldn’t have to tweak much.

But the one person who used to come close to that isn’t available anymore, or they’ve got their hands full with other commitments.

Oh well, such is life.

Anyway, this email is really just me sharing how Q1 went for me and wanting to hear how yours went too.

Maybe we can figure out how to make Q2 better together.

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How My Q1 Went

Q1 wasn’t bad, but it was a lot of experimenting for me.

• I didn’t hit my financial targets, and honestly, I feel like I could have done more.

• I lost my balance at some point, struggling to figure out what was truly a priority.

• My accountability partner and I had a bit of a disconnect, and it threw me off for a while.

• I tried out a bunch of strategies on my account, some worked, some didn’t, but at least I know why now.

• I stayed consistent with posting content, but there were days when my emotions got the best of me.

• Mentally and emotionally, Q1 wasn’t my proudest moment. If I had managed things better, I know I could have gotten better results.

I’m still trying to figure out balance.

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What’s The Plan for Q2?

Haven’t exactly mapped it out yet.

I will probably do that next week.

The whole “new month, new quarter, fresh start” hype doesn’t really do it for me, tbh...I like to settle in first before setting my direction.

But I’d love to hear from you...

• How was Q1 for you? Any wins or lessons?

• What’s your focus for Q2?

• If you could go back and redo one thing from Q1, what would it be?

• What was the biggest challenge you faced, and how did you handle it?

• Was there a moment when you felt completely stuck and how did you get past it?

• What’s one habit you developed in Q1 that you want to carry into Q2?

• What’s something you wish you had started sooner?

Let’s talk about it, I want to hear from you.

Let's have a conversation

I have a thread to write, and the deadline is 8 PM.

I haven’t even started, and then I have a Writing class to take for WID (Ogun) tonight at 8 PM too.

I don’t know how I’m going to pull all this off with this lingering headache, but I just have to try.

I have to go now.

(Please, ignore any typos if you find any)

That will be all for today.

Looking forward to hearing from you.

Talk soon,

Ifeoluwa 🧡

You are getting this email this morning because I couldn’t finish editing it yesterday.

I feel a bit under the weather today, so my responses might be delayed…but I will definitely respond.

I wouldn’t wish an account suspension on my worst enemy.

Okay, maybe on those who mass reported my previous account, but even then, it is brutal.

It is frustrating, unpredictable, and sometimes, it happens for no clear reason.

One day, everything is fine.

The next, your account is either suspended or restricted for a few days.

And in that moment, nothing feels worse than realizing you’ve lost access to your tweets, connections, and your proof of work (POW).

I’m not saying this to scare you, but because it happens more often than we think.

And the worst part is that most people only start worrying about it after it happens.

That’s why I believe in preparing ahead.

But let’s say you are lucky, and Twitter doesn’t suspend you.

Maybe they just restrict your account for a few days instead.

Which sounds harmless… until you realize those few days happen to be the exact moment when:

• A client asks for your proof of work before paying you.

• A project wants to collaborate, but you can’t access your tweets.

• You need to log in, but Twitter is giving you silent treatment.

The purpose of this newsletter is to teach you how to save your proof of work beyond just copying your tweet links.

Because if your account is suspended, your tweet link doesn't grant you access to that tweet.

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How to Keep Your Proof of Work Safe (So Twitter Doesn’t Play You)

The easiest way to make sure your important content doesn’t disappear into thin air is SCREEN RECORDING.

Now, I know what you are thinking....“Why not just take screenshots?”

I know, I know...screenshots exist.

But if you’ve ever tried screenshotting a thread, you already know how messy it gets.

You have to piece together multiple images, and even then, it doesn’t fully capture engagement, timestamps, or replies.

Here’s the problem:

• Screenshots are messy.

A single thread could take 10+ screenshots to capture everything properly

• They lack context.

A screen recording flows smoothly, showing interactions, timestamps, and engagement metrics.

• They are more professional.

If someone asks for proof, sending them a well-organized screen recording makes a better impression than dumping multiple screenshots.

Screenshot every single tweet in a 30-tweet thread, crop them one by one, and hope you don’t mix up the order. Does that sound fun to you?

Or, you could just do a quick screen recording and save yourself the stress.

A screen recording keeps everything organized, shows engagement (so people know you didn’t just make things up), and doesn’t require you to scroll through a hundred screenshots trying to piece a thread back together.

If you have a blue tick, take advantage of the Highlights feature and add your important tweets there.

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How to Screen Record (Because It is Not That Hard, I Promise)

→ On Mobile:

Your phone already has a built-in screen recorder.

Just swipe down on your quick settings, hit record, and scroll through your tweets like a boss.

→ On Laptop:

Press Windows + Alt + R (for Windows users).

Or, if you like fancy tools, download the Loom extension on Chrome.

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Where to Store Your Screen Recordings Without Worrying About Storage

Now, let’s talk about storage.

Screen recordings take up space, and that’s a valid concern.

But there are ways around it.

1. Use a Portfolio Website

You don’t have to be a developer for this.

Platforms like Google Sites or WordPress let you create a simple portfolio in minutes.

Upload your most important recordings there so they are always accessible.

2. Save It on Google Drive

If a portfolio feels like too much work, just create a new Gmail account solely for storage.

Go to Google Drive, create a folder (name it POW), and upload your recordings there.

This way, whenever someone asks for proof, you can just send them the link.

3. Use Cloud Storage Services

Dropbox, Mega, or even Telegram’s "Saved Messages" can work.

More Backup Options

Some of you might prefer different storage methods. You can use:

→ Telegram private channel: Create a private channel for yourself on Telegram. It is quick and private for personal backups.

→ Notion: You can also use Notion...it allows you to embed videos. Good for organizing proof of work along with notes.

The goal isn’t to overthink things.

It’s just about having a backup before you need it.

Because once you actually need it, it’s already too late.

It takes just 5 minutes to record and store your work, but it could save you from weeks of stress if anything happens.

Look, nothing lasts forever. Not even your Twitter account. And while I hope yours stays safe, hope alone won’t protect you when things go south.

So do future-you a favor and back up your proof of work before you need it. Because once you actually need it, well… it’s already too late.

And trust me, Twitter support is not coming to save you.

If anything feels unclear, don’t hesitate to reach out.

Send in Your Questions

That’s it for today.

Catch you in my next entry.

Ifeoluwa 🧡

Hi,

How are you today?

I’ve been a bit sluggish in sending this because I wasn’t sure if the full analysis would fit into one email.

I also didn’t want to split it into multiple emails because I don’t want to stress myself, and I definitely don’t want to bore you either.

So, I will just focus on the key points.

For context, here is the thread I’ll be analyzing:

Click Here

Now, overall, the thread has a solid foundation.

You had the right idea, but it could use a smoother flow, deeper explanations, and a stronger connection between tweets.

Alright, let’s go over the whole thread and clean things up.

I will break it down tweet by tweet, just like we discussed.

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Tweet 1: The Opening Story

You tried to introduce Sarah’s frustration with crypto using a storytelling approach, which is a solid idea.

I love the first line, it made me curious enough.

But here is the issue, the intro is too long before getting to the point.

Sarah and Ethan’s conversation stretches for too many lines, and the humor in "overgrown baby" doesn’t really land.

Plus, the swing scene doesn’t add much weight to the frustration.

It could be trimmed down for better impact.

Instead of all that buildup, why not start stronger?

Something like:

"I lost everything," Sarah’s voice cracked. I stopped pushing the swing, Crypto had done it again."

See the difference, It immediately pulls the reader in and makes them curious about what happened.

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Still in Tweet 1: Transition & Problem Statement

The transition from the story to the problem was too sudden.

You jumped straight to “At one point in time, you were once Sarah”, which is okay, but the emotional weight was missing.

Sarah’s frustration needs to linger a bit before telling readers that they relate to her.

Maybe something like:

"She wiped her tears. 'What if it happens again?' I had no answer. Because deep down, I knew she wasn't alone. Every crypto user has been Sarah at some point."

Then, instead of dragging the story further, the second tweet should introduce PushChain immediately.

Something like:

"What if crypto didn’t have to be this frustrating? Let me introduce you to PushChain."

Straight to the point, No need for extra baggages before telling people what this thread is actually about.

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I noticed something too, since it’s a thread, the first tweet is too long.

The first part of the thread tells a relatable story about Sarah’s struggle with crypto UX.

This was meant to hook your audience emotionally, making them recall their own experiences.

But, jumping straight into an explanation of PushChain in the same tweet disrupts the flow.

You could have separated the introduction into another tweet to allow the emotional engagement to settle before introducing the solution.

A long, information-packed tweet can overwhelm your readers.

Splitting it ensures:

• The story gets its own space to resonate.

• The introduction of PushChain feels more natural and digestible.

• Readers are more likely to engage with the thread rather than scrolling past a lengthy block of text.

  

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  How to Fix It?

  The thread could flow like this:

• Tweet 1-2: Sarah’s story and relatable pain points.

• Tweet 3 (New one): "What if you could have just ONE wallet that lets you interact with all chains smoothly? Then introduce @PushChain."

Tweet 4+: Explanation of PushChain’s features and benefits.

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Tweet 2: Consumer Transactions & Problems PushChain Solves

This was where you got into the technical part.

You did a good job listing pain points, but the transition into the technical details was a bit dry.

Before jumping into words like unordered blocks, parallel execution, and sharding, soften it a bit.

The audience just felt Sarah’s pain, don’t lose them with too much jargon at once.

Try easing them in with something like:

"Crypto isn’t just confusing for users, it’s frustrating for developers too. Slow transactions, security risks, and juggling multiple wallets make Web3 harder than it should be."

Then go into how Consumer Transactions solve this.

That way, it feels like a natural progression instead of a sudden info dump.

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Tweet 4: Features & Use Cases

You listed great use cases (AI agents, cross-chain gaming, etc.), but the issue is that they feel disconnected from what was just discussed.

Before listing them, connect it back to Consumer Transactions first. Something like:

"Because PushChain changes how transactions work, it opens new possibilities for Web3 projects."

Then list the features.

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Tweet 5: CDEX, NFT Marketplace & Crowdfunding

The same issue as before, it feels like another info dump rather than a flowing conversation.

A simple fix is to tie it back to the user experience before listing features.

Instead of:

"CDEX: A decentralized exchange that feels like a CEX."

Try:

"Picture using a decentralized exchange that feels as smooth as Binance. That’s what CDEX brings to PushChain."

Instead of:

"PushChain allows projects to accept funds from multiple blockchains."

Try:

"Projects can now raise funds from any blockchain, without issues."

A small tweak, but it makes the reader feel the impact rather than just reading a list.

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Tweet 6: Devnet & Push Wallet

This was pretty straightforward, but the call to action (CTA) came too early.

You told people to check out the Devnet link before explaining Push Wallet.

The reader barely knows why they should care about Devnet yet.

Reorder it like this:

First, explain Push Wallet..what it does, why it matters.

Then, smoothly transition into "Developers can already start testing on our Devnet".

Drop the link last.

It keeps people reading instead of clicking away too soon.

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Tweet 8: The Conclusion

This part needs major fixing.

You brought back Sarah out of nowhere, after completely ignoring her in the middle tweets.

Your final CTA came before the project’s official link, it should be the other way around.

Here’s the better approach:

First, wrap up the thread by reinforcing what PushChain solves.

Then, bring back Sarah in a way that makes sense.

Instead of just:

"Don’t be like Sarah. Use PushChain."

Try:

"Sarah’s story doesn’t have to be yours. Crypto should be simple, and PushChain makes that possible."

Finally, drop the official link as the LAST thing.

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This thread had a great foundation, but it needed:

• A shorter, sharper opening
• PushChain introduced in Tweet 2
• Better transitions between tweets
• Less technical jargon
• Stronger CTAs and smoother storytelling

But overall, You had the right idea, just needed some tweaking.

Would love to see how you refine it next time.

That will be all for today.

I hope you learned something today, if you have any question…I’m open to hearing them.

Ask your Questions

Until next time.

Ifeoluwa.