After a while, I stopped making content like this because I didn’t like the idea of telling people how to dress or what they should and shouldn’t own—especially when my own opinions and taste were changing so quickly too.

The content I make now is entirely about how I dress, what I wear, and what I like. In my opinion, that is all I can truly speak on.

That doesn’t mean I think people shouldn’t take advice or inspiration from others. I still do that myself all the time.

The difference is that I no longer want to present my personal taste as though it is the correct way to dress.

I would rather show you what I like, explain why I like it, and let you decide whether any part of it works for you.

I believe fashion is subjective. There is no definitive right or wrong when it comes to how you choose to dress and express yourself.

I leave it up to the viewer to decide whether they like an outfit, whether they want to recreate it exactly, or whether they would prefer to change a few things to better suit their own style and personality.

I understand why people who are new to fashion want to be told, “Wear this,” or, “Don’t wear that.” It feels easier and safer and, to be honest, it means you don’t have to think as much for yourself.

But I would encourage anyone reading this to remember that style is subjective. Don’t be afraid to be “wrong.” In this space, wrong doesn’t really exist.

I wear things now that I once thought looked silly. I’ve also stopped wearing things that I used to love.

Some people say my outfits are boring, while others see them as inspiration for their next look.

Again, that is the point: it’s subjective.

Don’t be afraid to make mistakes when it comes to your style. That is how you learn what you actually like and dislike.

Follow people who inspire your style, not people who tell you what you should or shouldn’t wear based purely on trend reports.

I hope this gives you a better insight into my mindset and the content I create now.

Daniel

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I’ve wanted a place like this for a while.

Social media is great for sharing what I’m wearing, buying or creating, but it doesn’t always leave room to explain why.

Everything is shown in about a 30sec video…

I wanted a space where I could slow down, share my thoughts, and go deeper into the things that interest me—from fashion and interiors to fitness, business and everyday life. This is where I’ll share the thinking behind the content.

Think my Youtube Channel, but with posts twice a week not every second week lol

Also, I’m not a writer, and I don’t want this to feel super polished (expect spelling and grammar mistakes)

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I want this to be a relaxed, welcoming space where we can exchange ideas.

This isn’t about being right or wrong or me telling you how to dress and what you should / shouldn’t do when it comes to fashion, interiors, lifestyle or fitness. It’s simply a place where I can share what I’m trying, what’s worked, what hasn’t, and the lessons I’ve learned along the way.

Hopefully it becomes a place where we can all learn from each other.

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I’ll be posting twice a week.

Free subscribers

Things along the lines of…

• What I wore this week

• Things that have caught my eye

• Products, brands and spaces I’m currently enjoying

• Quick thoughts and recommendations

• Occasional life and business updates

Paid subscribers

Everything above, plus much deeper posts, including:

• Why I bought (or didn’t buy) certain pieces

• The best clothing I’ve found—and the pieces I’d never buy again

• Detailed styling guides and wardrobe recommendations

• My complete workouts and training plans

• My nutrition, routines and habits

• Behind-the-scenes of building my clothing brand and creating content

• Honest reviews, buying guides and long-form thoughts that I don’t share anywhere else

This will take me a while to get used to but I think we can build something pretty cool here!

Daniel