<script data-pm-proxy="intercept"></script><?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Jackson Davis]]></title><description><![CDATA[Basketball analytics, video, and player development. I share practical insights, Sportscode workflows, recruiting tools, and systems that help coaches make better decisions. Texas Tech Women's Basketball Video Coordinator.]]></description><link>https://jacksondavisttu.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!kb-w!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01d4e7df-59a8-44ca-bdd2-ee780040f6d9_1200x1200.png</url><title>Jackson Davis</title><link>https://jacksondavisttu.substack.com</link></image><generator>Substack</generator><lastBuildDate>Fri, 04 Sep 2026 15:20:50 GMT</lastBuildDate><atom:link href="/__u/jacksondavisttu.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Jackson Davis]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[jacksondavisttu@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[jacksondavisttu@substack.com]]></itunes:email><itunes:name><![CDATA[Jackson Davis]]></itunes:name></itunes:owner><itunes:author><![CDATA[Jackson Davis]]></itunes:author><googleplay:owner><![CDATA[jacksondavisttu@substack.com]]></googleplay:owner><googleplay:email><![CDATA[jacksondavisttu@substack.com]]></googleplay:email><googleplay:author><![CDATA[Jackson Davis]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Does Your Game Travel]]></title><description><![CDATA[Why evaluating players and offenses against their best competition might tell us more than season averages.]]></description><link>https://jacksondavisttu.substack.com/p/does-your-game-travel</link><guid isPermaLink="false">https://jacksondavisttu.substack.com/p/does-your-game-travel</guid><dc:creator><![CDATA[Jackson Davis]]></dc:creator><pubDate>Mon, 31 Aug 2026 14:42:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kb-w!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01d4e7df-59a8-44ca-bdd2-ee780040f6d9_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><span>Before we get into today&#8217;s post, I just want to say thank you to everyone who continues to read and support the newsletter. The goal has always been simple: </span><strong>share basketball ideas that make us think about the game a little differently. </strong><span>Whether it&#8217;s analytics, film, Sportscode, recruiting, player development, or just a random basketball idea I&#8217;ve been working through, I want every post to give you something you can </span><strong>think about, test, build on, or use with your own team. </strong><span>I&#8217;m constantly building, testing, learning, and sometimes completely changing how I think about something. This newsletter has become a place for me to share that process with you. If you&#8217;re interested in any of the tools, dashboards, or resources I&#8217;ve built, you can find them on my </span><a href="https://stan.store/JacksonDavis">Stan Store</a><span>. I also post daily on X </span><strong><a href="https://x.com/JacksonDavisTTU">@JacksonDavisTTU</a></strong><span> about basketball analytics, video, workflows, and whatever else I&#8217;m working on. Alright, enough of that.</span></p><div><hr></div><h2>One of the hardest things to do in basketball is evaluate whether production will translate.</h2><p>A player averages:</p><p><strong>19.4 PPG</strong><br><strong>6.2 RPG</strong><br><strong>3.8 APG</strong><br><strong>38% from 3</strong></p><p>Those numbers look great.</p><p>But I think there&#8217;s another question we should be asking:</p><p><strong>Does her game travel?</strong></p><p>What happens when the opponent is bigger?</p><p>What happens when defenders are faster?</p><p>What happens when driving lanes disappear?</p><p>What happens when she can&#8217;t get to her favorite spots?</p><p>What happens when every mistake gets punished?</p><p>And maybe most importantly:</p><p><strong>How much of her normal production survives when the game gets harder?</strong></p><p>That&#8217;s what I mean when I ask whether a player&#8217;s game travels.</p><div><hr></div><h2>Season Averages Can Hide a Lot</h2><p>Let&#8217;s create a hypothetical player.</p><p>We&#8217;ll call her Player A.</p><p>Her season numbers:</p><p><strong>19.4 PPG</strong><br><strong>1.12 PPP</strong><br><strong>56% eFG</strong><br><strong>18% TO Rate</strong></p><p>That&#8217;s a really productive offensive player.</p><p>Now let&#8217;s separate her games by quality of opponent.</p><p>Her overall production looks strong at <strong>19.4 PPG, 1.12 PPP, and 56% eFG</strong>. But against Top-50 teams, that drops to <strong>13.1 PPG, 0.91 PPP, and 47% eFG</strong>, while her turnover rate rises from <strong>18% to 24%</strong>.</p><p>Now I see the player differently.</p><p>She&#8217;s still talented.</p><p>But her production is heavily affected by the quality of defense she&#8217;s facing.</p><p>And that&#8217;s useful information.</p><div><hr></div><h2>Now Look at Player B</h2><p>Player B&#8217;s season numbers aren&#8217;t as exciting.</p><p><strong>14.1 PPG</strong><br><strong>1.07 PPP</strong><br><strong>54% eFG</strong><br><strong>15% TO Rate</strong></p><p>But against Top-50 opponents:</p><p><strong>13.6 PPG</strong><br><strong>1.03 PPP</strong><br><strong>52% eFG</strong><br><strong>16% TO Rate</strong></p><p>Her numbers barely move.</p><p>Player A might have the better season.</p><p>But Player B might have the more <strong>portable game.</strong></p><p>And if I&#8217;m evaluating players for a higher level of competition, that&#8217;s something I want to know.</p><div><hr></div><h1>Efficiency Retention</h1><p>This is where I think we could create a really simple number.</p><h3>Efficiency Retention = PPP vs. Better Competition &#247; Overall PPP</h3><p>For Player A:</p><p><strong>0.91 &#247; 1.12 = 81.3%</strong></p><p>For Player B:</p><p><strong>1.03 &#247; 1.07 = 96.3%</strong></p><p>So Player A retains about <strong>81%</strong> of her normal efficiency against better competition.</p><p>Player B retains <strong>96%.</strong></p><p>I wouldn&#8217;t use that number by itself.</p><p>But now I have another piece of information when evaluating both players.</p><p>The next question becomes much more important:</p><p><strong>Why does one player&#8217;s efficiency survive while the other&#8217;s doesn&#8217;t?</strong></p><div><hr></div><h1>What Skills Actually Travel?</h1><p>This is where I&#8217;d go back to the film.</p><p>Because saying someone&#8217;s production drops against better competition isn&#8217;t enough.</p><p>I want to know <strong>what disappeared.</strong></p><p>Let&#8217;s break Player A&#8217;s offense into play types.</p><p>Her transition efficiency drops from <strong>1.31 PPP to 0.98</strong> against Top-50 teams, while isolation falls from <strong>1.05 to 0.74</strong>. But her spot-up production barely moves, from <strong>1.18 to 1.14</strong>, and cuts stay strong at <strong>1.36 to 1.29</strong>.</p><p>That tells me her on-ball scoring may not travel as well, but her <strong>shooting and off-ball movement do</strong>.</p><p>Now we&#8217;re getting somewhere.</p><p>Her overall efficiency drops considerably.</p><p>But her spot-up shooting travels.</p><p>Her cutting travels.</p><p>Her pick-and-roll production drops some, but survives.</p><p>Her isolation scoring doesn&#8217;t.</p><p>That gives me a much better picture than saying:</p><p><strong>&#8220;She averaged 19.&#8221;</strong></p><div><hr></div><h1>Maybe Production Doesn&#8217;t Travel. Skills Do.</h1><p>That&#8217;s the bigger idea I keep coming back to.</p><p>Points might not travel.</p><p>Usage might not travel.</p><p>Shot attempts definitely might not travel.</p><p>But certain <strong>skills</strong> might.</p><p>Shooting can travel.</p><p>Decision-making can travel.</p><p>Passing can travel.</p><p>Rebounding can travel.</p><p>Defensive activity can travel.</p><p>Quick decisions can travel.</p><p>Playing without the basketball can travel.</p><p>And that&#8217;s important when we&#8217;re evaluating a player who might have a completely different role at the next level.</p><p>A player taking 17 shots per game now might only take eight somewhere else.</p><p>So maybe asking:</p><p><strong>&#8220;Can she average 19 here?&#8221;</strong></p><p>is the wrong question.</p><p>Maybe the better question is:</p><p><strong>&#8220;Which parts of the game that allowed her to average 19 can help us?&#8221;</strong></p><div><hr></div><h1>Look at Shot Location</h1><p>This is another layer I&#8217;d want to add.</p><p>Imagine Player A shoots:</p><p><strong>At Rim: 67%</strong></p><p><strong>Midrange: 44%</strong></p><p><strong>3PT: 38%</strong></p><p>Again, good numbers.</p><p>Now look against better competition:</p><p><strong>At Rim: 51%</strong></p><p><strong>Midrange: 36%</strong></p><p><strong>3PT: 37%</strong></p><p>That&#8217;s interesting.</p><p>Her 3-point shooting barely changes.</p><p>But her rim efficiency falls dramatically.</p><p>Why?</p><p>That&#8217;s where film matters.</p><p>Maybe she normally finishes over smaller defenders.</p><p>Against better competition, those defenders are longer.</p><p>Maybe she doesn&#8217;t have enough burst to create separation.</p><p>Maybe she&#8217;s getting to the same locations but the shot quality is worse.</p><p>Or maybe she&#8217;s not getting to the rim at all.</p><p>That distinction matters.</p><div><hr></div><h1>Don&#8217;t Just Track Efficiency&#8230;Track Access.</h1><p>This might be one of the most important parts.</p><p>Let&#8217;s say a player shoots <strong>65% at the rim</strong>.</p><p>Against Top-50 competition she still shoots <strong>63%.</strong></p><p>Great.</p><p>Her finishing travels.</p><p>But what if her rim attempts fall from:</p><p><strong>7.2 per game &#8212; 2.8 per game?</strong></p><p>That&#8217;s a different problem.</p><p>Her efficiency survived.</p><p>Her <strong>ability to access that shot didn&#8217;t.</strong></p><p>So I&#8217;d track both:</p><h3>Shot Efficiency</h3><p>How well did she finish the opportunity?</p><h3>Shot Access</h3><p>Could she still create that opportunity?</p><p>That&#8217;s a huge difference.</p><p>A player can technically maintain her percentages while losing access to the shots that made her productive in the first place.</p><div><hr></div><h1>What Happens to Turnovers?</h1><p>I think turnovers could tell us a lot here too.</p><p>Better defenses speed up decisions.</p><p>They close windows faster.</p><p>They apply more ball pressure.</p><p>They recover quicker.</p><p>So I&#8217;d want to know:</p><p><strong>Overall TO%: 15%</strong></p><p><strong>Top-50 TO%: 16%</strong></p><p>versus:</p><p><strong>Overall TO%: 16%</strong></p><p><strong>Top-50 TO%: 26%</strong></p><p>Those are two completely different players.</p><p>One player&#8217;s decision-making holds up when the game speeds up.</p><p>The other&#8217;s doesn&#8217;t.</p><p>That doesn&#8217;t automatically mean she&#8217;s a bad player.</p><p>It tells me what I need to investigate on film.</p><div><hr></div><h1>The Same Idea Works for Rebounding</h1><p>A player averages <strong>10 rebounds per game.</strong></p><p>Great.</p><p>But does that rebounding translate against size?</p><p>Maybe:</p><p><strong>Overall ORB%: 12.4%</strong></p><p><strong>Top-50 ORB%: 11.8%</strong></p><p>That interests me.</p><p>She continues creating possessions even against bigger, more athletic opponents.</p><p>Another player might go:</p><p><strong>Overall ORB%: 13.1%</strong></p><p><strong>Top-50 ORB%: 6.7%</strong></p><p>Same season average.</p><p>Different story.</p><div><hr></div><h1>Build a Travel Profile</h1><p>Instead of trying to create one giant rating, I&#8217;d want a profile.</p><p>Something like:</p><h3>Player A &#8212; Travel Profile</h3><p><strong>Overall Efficiency Retention:</strong> 81%</p><p><strong>3PT Efficiency Retention:</strong> 97%</p><p><strong>Rim Efficiency Retention:</strong> 76%</p><p><strong>Rim Access Retention:</strong> 54%</p><p><strong>Turnover Retention:</strong> Poor</p><p><strong>Rebounding Retention:</strong> Average</p><p><strong>Spot-Up Retention:</strong> Elite</p><p><strong>Isolation Retention:</strong> Poor</p><p>Now I have something actionable.</p><p>I know what parts of her game I&#8217;m comfortable projecting.</p><p>And I know which parts require more film.</p><div><hr></div><h1>Role Matters</h1><p>This is probably the biggest warning I&#8217;d put on all of this.</p><p>A player doesn&#8217;t have to retain everything.</p><p>If a player is going from being the No. 1 option at one school to being the fourth option somewhere else, I&#8217;m not expecting her entire offensive profile to travel.</p><p>Maybe I don&#8217;t need her isolation game.</p><p>Maybe I don&#8217;t need 18 PPG.</p><p>I need:</p><p><strong>38% catch-and-shoot 3PT shooting</strong></p><p><strong>Low turnover rate</strong></p><p><strong>Strong defensive rebounding</strong></p><p><strong>Good decisions against closeouts</strong></p><p>If those skills survive better competition, she might actually become <strong>more valuable in a smaller role.</strong></p><p>That&#8217;s why context matters.</p><div><hr></div><h1>This Isn&#8217;t Just for Recruiting</h1><p>You can use the same idea when evaluating your own team.</p><p>What offense travels?</p><p>Maybe your team scores:</p><p><strong>1.14 PPP in transition overall</strong></p><p>but only:</p><p><strong>0.88 PPP against Top-25 opponents.</strong></p><p>Meanwhile your half-court ball-screen offense goes:</p><p><strong>1.02 PPP overall</strong></p><p>and:</p><p><strong>1.00 PPP against Top-25 opponents.</strong></p><p>Which one do you trust in March?</p><p>Maybe your most efficient offense isn&#8217;t necessarily your most reliable offense.</p><p>That&#8217;s a completely different conversation.</p><div><hr></div><h1>Reliability Might Matter More Than Peak Production</h1><p>We naturally notice the biggest numbers.</p><p>20 points.</p><p>40% from 3.</p><p>1.20 PPP.</p><p>10 rebounds.</p><p>But when projecting basketball forward, maybe we should care about something else:</p><p><strong>What survives?</strong></p><p>When the opponent gets better&#8230;</p><p>When the space gets smaller&#8230;</p><p>When the game gets faster&#8230;</p><p>When the role changes&#8230;</p><p>When the shots get harder&#8230;</p><p><strong>What is still there?</strong></p><p>Because the most productive player isn&#8217;t always the player whose game translates best.</p><p>And maybe evaluating the next level isn&#8217;t about asking:</p><p><strong>&#8220;How good was this player?&#8221;</strong></p><p>It&#8217;s asking:</p><p><strong>&#8220;Which parts of this player&#8217;s game can I trust to travel?&#8221;</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://jacksondavisttu.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/jacksondavisttu.substack.com/subscribe"><span>Subscribe now</span></a></p>]]></content:encoded></item><item><title><![CDATA[The Assist Number That Could Change Your Season]]></title><description><![CDATA[Finding the assist benchmark where ball movement, offensive efficiency, and winning start to connect.]]></description><link>https://jacksondavisttu.substack.com/p/the-assist-number-that-could-change</link><guid isPermaLink="false">https://jacksondavisttu.substack.com/p/the-assist-number-that-could-change</guid><dc:creator><![CDATA[Jackson Davis]]></dc:creator><pubDate>Mon, 24 Aug 2026 14:03:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kb-w!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01d4e7df-59a8-44ca-bdd2-ee780040f6d9_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div><hr></div><blockquote><p><span>Before we get into today&#8217;s post, I just want to say thank you to everyone who continues to read and support the newsletter. The goal has always been simple: </span><strong>share basketball ideas that make us think about the game a little differently. </strong><span>Whether it&#8217;s analytics, film, Sportscode, recruiting, player development, or just a random basketball idea I&#8217;ve been working through, I want every post to give you something you can </span><strong>think about, test, build on, or use with your own team. </strong><span>I&#8217;m constantly building, testing, learning, and sometimes completely changing how I think about something. This newsletter has become a place for me to share that process with you. If you&#8217;re interested in any of the tools, dashboards, or resources I&#8217;ve built, you can find them on my </span><a href="https://stan.store/JacksonDavis">Stan Store</a><span>. I also post daily on X </span><strong><a href="https://x.com/JacksonDavisTTU">@JacksonDavisTTU</a></strong><span> about basketball analytics, video, workflows, and whatever else I&#8217;m working on. Alright, enough of that.</span></p><div><hr></div></blockquote><h1>Do More Assists Increase Your Chances of Winning?</h1><p>Assists are one of the first numbers we look at in a box score.</p><p>Points. Rebounds. Assists. Turnovers.</p><p>But I think assists can tell us more about an offense than simply who passed the ball before a made shot.</p><p>What if we looked at assists as a <strong>team-level indicator of winning?</strong></p><p>The question I would want to answer is simple:</p><p><strong>As our assists increase, does our probability of winning increase too?</strong></p><div><hr></div><h2>Start With Wins and Losses</h2><p>The easiest place to start is comparing assists in wins versus losses.</p><p>For example:</p><p><strong>Wins:</strong><br>18.7 assists per game</p><p><strong>Losses:</strong><br>12.9 assists per game</p><p>That immediately gives me something to investigate.</p><p>It doesn&#8217;t mean the difference between winning and losing is automatically six assists.</p><p>But it does make me want to understand <strong>why our offense produces more assists when we&#8217;re winning.</strong></p><p>Are we moving the ball more?</p><p>Are we getting more paint touches?</p><p>Are we creating more closeouts?</p><p>Are we playing faster?</p><p>Are we generating easier shots?</p><p>Or are we simply making more shots?</p><p>The number gives us somewhere to start.</p><div><hr></div><h2>Find Your Assist Benchmark</h2><p>Instead of only comparing wins and losses, I would break every game into assist ranges.</p><p>Something simple:</p><p><strong>Under 10 assists</strong><br><strong>10&#8211;14 assists</strong><br><strong>15&#8211;19 assists</strong><br><strong>20+ assists</strong></p><p>Then calculate winning percentage in each group.</p><p>Maybe your team looks like this:</p><p><strong>Under 10:</strong> 25% win rate<br><strong>10&#8211;14:</strong> 43% win rate<br><strong>15&#8211;19:</strong> 67% win rate<br><strong>20+:</strong> 84% win rate</p><p>Now we have something interesting.</p><p>As assists increase, our winning percentage is increasing with them.</p><p>That doesn&#8217;t automatically mean assists are causing us to win.</p><p>But there may be a point where our offense starts operating differently.</p><p>Maybe for your team that number is <strong>17 assists.</strong></p><p>Now I want to study every game where we reached 17+.</p><div><hr></div><h2>Why Would More Assists Matter?</h2><p>This is where I think the basketball becomes more important than the statistic.</p><p>Assists usually don&#8217;t happen by accident.</p><p>A lot of them come from creating an advantage.</p><p>Paint touch.</p><p>Help.</p><p>Kick-out.</p><p>Extra pass.</p><p>Shot.</p><p>Or maybe:</p><p>Ball screen.</p><p>Two defenders on the ball.</p><p>Pocket pass.</p><p>Rotation.</p><p>One more pass.</p><p>Open three.</p><p>The assist is the number that appears in the box score.</p><p>But underneath that assist are a bunch of offensive behaviors we probably want our team doing anyway.</p><p><strong>Creating advantages.</strong></p><p><strong>Moving the defense.</strong></p><p><strong>Making quick decisions.</strong></p><p><strong>Playing off two defenders.</strong></p><p><strong>Finding the open player.</strong></p><p>So maybe a high-assist game isn&#8217;t valuable because of the assists themselves.</p><p>Maybe it&#8217;s valuable because of everything that had to happen to create them.</p><div><hr></div><h2>Assist Rate Might Tell Us Even More</h2><p>Raw assist totals have one obvious problem.</p><p>You have to make shots to record assists.</p><p>If one night you make 35 field goals and another night you make 20, you&#8217;re going to have very different opportunities to record assists.</p><p>That&#8217;s why I would also look at <strong>Assist Rate.</strong></p><p>You can keep this extremely simple:</p><p><strong>Assisted Made Field Goals &#247; Total Made Field Goals</strong></p><p>If your team makes 30 field goals and 21 are assisted:</p><p><strong>21 &#247; 30 = 70%</strong></p><p>So 70% of your made baskets were assisted.</p><p>Now I can create another set of ranges:</p><p><strong>Under 50% assisted</strong><br><strong>50&#8211;59% assisted</strong><br><strong>60&#8211;69% assisted</strong><br><strong>70%+ assisted</strong></p><p>Then compare winning percentage again.</p><p>Maybe you discover that when <strong>65% or more of your made field goals are assisted, you&#8217;re 12&#8211;3.</strong></p><p>That&#8217;s something I would want to know.</p><div><hr></div><h2>Don&#8217;t Chase the Number</h2><p>This is also where we have to be careful with analytics.</p><p>If I tell my team:</p><p><strong>&#8220;We need 20 assists tonight.&#8221;</strong></p><p>I might accidentally create the wrong behavior.</p><p>Players could pass up open shots.</p><p>They could make unnecessary passes.</p><p>They could start thinking about the statistic instead of reading the defense.</p><p>The goal isn&#8217;t to manufacture assists.</p><p>The goal is to create the <strong>basketball that leads to assists.</strong></p><p>I would rather tell the team:</p><p>Touch the paint.</p><p>Play off two.</p><p>Make the next pass.</p><p>Attack closeouts.</p><p>Move it against rotations.</p><p>Create great shots for each other.</p><p>If we do those things consistently, the assist number should take care of itself.</p><div><hr></div><h2>What Else Changes When Assists Increase?</h2><p>Once I find that assists are connected to winning, I wouldn&#8217;t stop there.</p><p>I&#8217;d start comparing other offensive numbers.</p><p>When we have <strong>15+ assists</strong>, what happens to:</p><ul><li><p>eFG%</p></li><li><p>PPP</p></li><li><p>Turnover %</p></li><li><p>Rim Rate</p></li><li><p>3PT Rate</p></li><li><p>Free-Throw Rate</p></li><li><p>Paint Touches</p></li><li><p>Catch-and-shoot attempts</p></li></ul><p>This is where the analysis can get really interesting.</p><p>Maybe assists aren&#8217;t the actual story.</p><p>Maybe when your team has 15+ assists, your eFG% jumps from 47% to 56%.</p><p>Now we&#8217;re getting somewhere.</p><p>Why?</p><p>Go to the film.</p><p>Maybe you&#8217;re creating more uncontested threes.</p><p>Maybe you&#8217;re getting more layups.</p><p>Maybe you&#8217;re forcing longer defensive rotations.</p><p>The assist number helped us find the possessions.</p><p>The film helps us understand them.</p><div><hr></div><h2>Look at Who Is Creating the Assists</h2><p>I would also want to know how concentrated our assists are.</p><p>For example:</p><p>Would I rather have one player with 10 assists and everyone else with one?</p><p>Or five players with 3&#8211;5 assists?</p><p>There isn&#8217;t necessarily a correct answer.</p><p>But it tells us something about how the offense is functioning.</p><p>If assists are spread throughout the lineup, maybe we&#8217;re playing with more multiple-side actions and making more decisions as a team.</p><p>If one player creates almost everything, maybe our offense is heavily dependent on that player&#8217;s ability to create advantages.</p><p>Neither is automatically bad.</p><p>But it&#8217;s information worth knowing.</p><div><hr></div><h2>Connect Assists to Paint Touches</h2><p>One relationship I would really want to study is:</p><p><strong>Paint Touches &#8594; Assists</strong></p><p>How many of our assists come after the ball touches the paint?</p><p>Now we&#8217;re getting beyond simply saying:</p><p><strong>&#8220;We had 19 assists.&#8221;</strong></p><p>Maybe we had 19 assists and 14 came after a paint touch.</p><p>That&#8217;s useful.</p><p>Now I can start measuring:</p><p><strong>Assist Rate after a Paint Touch</strong></p><p>versus</p><p><strong>Assist Rate without a Paint Touch</strong></p><p>Maybe our offense creates an assisted basket on 28% of possessions with a paint touch but only 12% without one.</p><p>That starts giving coaches something actionable.</p><p>We&#8217;re not telling players to &#8220;get more assists.&#8221;</p><p>We&#8217;re showing them <strong>how we create assists.</strong></p><div><hr></div><h2>Then Look at Ball Reversals</h2><p>I would do the same thing with ball reversals.</p><p>Compare:</p><p><strong>0 reversals</strong><br><strong>1 reversal</strong><br><strong>2+ reversals</strong></p><p>Then look at assist rate in each group.</p><p>Maybe the ball touching the second side dramatically increases how often our made baskets are assisted.</p><p>Now you&#8217;ve connected three ideas:</p><p><strong>Paint Touches + Ball Movement + Assists</strong></p><p>And ultimately, I would want to connect all three back to <strong>PPP and winning percentage.</strong></p><p>That&#8217;s when a basic box-score number starts becoming much more useful.</p><div><hr></div><h2>Correlation Doesn&#8217;t Mean Causation</h2><p>This is probably the most important part.</p><p>If your team is 14&#8211;2 when recording 20+ assists, that doesn&#8217;t mean:</p><p><strong>20 assists = automatic win.</strong></p><p>There are other things happening.</p><p>You probably made more shots.</p><p>You might have played better competition in some games than others.</p><p>You might have gotten more transition opportunities.</p><p>Your best offensive players might have been available.</p><p>The game may have had more possessions.</p><p>That&#8217;s why I wouldn&#8217;t use assists as a prediction by themselves.</p><p>I&#8217;d use them as an <strong>indicator.</strong></p><p>Something about our offense tends to be better when this number increases.</p><p>Now let&#8217;s figure out what.</p><div><hr></div><h2>Make It Simple for Your Players</h2><p>The best part about assists is that every player already understands them.</p><p>You don&#8217;t have to explain an advanced formula.</p><p>Imagine showing your team:</p><p><strong>Under 15 assists:</strong> 5&#8211;7</p><p><strong>15+ assists:</strong> 16&#8211;3</p><p>That&#8217;s powerful because it&#8217;s simple.</p><p>Then don&#8217;t just show them the number.</p><p>Show them the film.</p><p>Drive &#8594; help &#8594; kick.</p><p>Post touch &#8594; double &#8594; skip.</p><p>Ball reversal &#8594; closeout &#8594; drive &#8594; drop-off.</p><p>Transition &#8594; advance pass &#8594; layup.</p><p>Now they can actually <strong>see what 15+ assists looks like.</strong></p><p>That&#8217;s where the number becomes useful.</p><div><hr></div><h2>The Question I Would Build Around</h2><p>I don&#8217;t think the question should simply be:</p><p><strong>&#8220;How many assists did we have?&#8221;</strong></p><p>I&#8217;d rather ask:</p><p><strong>&#8220;At what assist number does our chance of winning begin to increase, and what are we doing offensively to create those assists?&#8221;</strong></p><p>Find the benchmark.</p><p>Compare the win percentage.</p><p>Look at assist rate.</p><p>Connect it to paint touches, ball reversals, shot quality, and PPP.</p><p>Then pull the film.</p><p>Because the real value isn&#8217;t discovering that your team wins more when it gets 20 assists.</p><p>It&#8217;s discovering <strong>what your team is doing differently on the nights when it gets 20 assists.</strong></p><p>The assist is just the clue.</p><p><strong>The basketball behind it is what we&#8217;re really trying to find.</strong></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://jacksondavisttu.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/jacksondavisttu.substack.com/subscribe"><span>Subscribe now</span></a></p><p></p>]]></content:encoded></item><item><title><![CDATA[When 20 Points Doesn’t Mean 20 Points]]></title><description><![CDATA[Why transfer production has to be adjusted for role, level, and opportunity.]]></description><link>https://jacksondavisttu.substack.com/p/when-20-points-doesnt-mean-20-points</link><guid isPermaLink="false">https://jacksondavisttu.substack.com/p/when-20-points-doesnt-mean-20-points</guid><dc:creator><![CDATA[Jackson Davis]]></dc:creator><pubDate>Mon, 17 Aug 2026 14:00:45 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kb-w!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01d4e7df-59a8-44ca-bdd2-ee780040f6d9_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Before we get into today&#8217;s post, I just want to say thank you to everyone who continues to read and support the newsletter. The goal has always been simple: <strong>share basketball ideas that make us think about the game a little differently. </strong>Whether it&#8217;s analytics, film, Sportscode, recruiting, player development, or just a random basketball idea I&#8217;ve been working through, I want every post to give you something you can <strong>think about, test, build on, or use with your own team. </strong>I&#8217;m constantly building, testing, learning, and sometimes completely changing how I think about something. This newsletter has become a place for me to share that process with you. If you&#8217;re interested in any of the tools, dashboards, or resources I&#8217;ve built, you can find them on my <a href="https://stan.store/JacksonDavis">Stan Store</a>. I also post daily on X <strong><a href="https://x.com/JacksonDavisTTU">@JacksonDavisTTU</a></strong> about basketball analytics, video, workflows, and whatever else I&#8217;m working on. Alright, enough of that.</p><div><hr></div><h1>Does Production Travel Better Than Skill?</h1><p>When evaluating transfers, raw production is one of the easiest things to see.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://jacksondavisttu.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Points per game. Rebounds. Assists.</p><p>But those numbers are also heavily influenced by <strong>role, usage, pace, competition level, and opportunity</strong>.</p><p>That is why I think transfer evaluation should focus less on whether a player can reproduce the same box-score numbers and more on whether their underlying skills can survive a change in environment.</p><div><hr></div><h2>Start With Usage</h2><p>If a player averages 18 points per game, the first thing I want to know is:</p><p><strong>How much offense did it take to get there?</strong></p><p>A player scoring 18 points on 30% usage is different from a player scoring 18 on 22% usage.</p><p>High production can sometimes be the result of simply having more possessions.</p><p>So I would compare:</p><ul><li><p>Usage %</p></li><li><p>Shot attempts per 40</p></li><li><p>Touches, if available</p></li><li><p>Possessions used</p></li><li><p>Minutes played</p></li></ul><p>Then ask what their role will realistically look like at the next school.</p><p>If their usage drops from 30% to 20%, what parts of their game can still create value?</p><div><hr></div><h2>Efficiency Matters More When Role Changes</h2><p>The next thing I would look at is efficiency.</p><p>Not just FG%.</p><p>I would want:</p><ul><li><p>True Shooting %</p></li><li><p>eFG%</p></li><li><p>2PT%</p></li><li><p>3PT%</p></li><li><p>Free-throw rate</p></li><li><p>Turnover %</p></li><li><p>Points per possession by play type</p></li></ul><p>If a high-usage player is already inefficient at a lower level, I would be cautious about assuming their efficiency improves against better competition.</p><p>But if a player is carrying a large role while maintaining strong efficiency and a manageable turnover rate, that could be a better indicator that their game can scale.</p><div><hr></div><h2>Shooting Is One of the Most Portable Skills</h2><p>Shooting is one skill I would trust to translate more than raw scoring.</p><p>But even shooting needs context.</p><p>Instead of only looking at 3PT%, I would look at:</p><p><strong>Volume + efficiency + shot type.</strong></p><p>For example:</p><p>Player A:<br>41% from 3 on 1.5 attempts per game</p><p>Player B:<br>37% from 3 on 6.0 attempts per game</p><p>I may trust Player B more as a transferable shooter because the volume tells me the shooting is a larger part of their role.</p><p>I would also want to know how those shots are being created.</p><p>Catch-and-shoot?</p><p>Off movement?</p><p>Off the dribble?</p><p>Wide open?</p><p>Contested?</p><p>A player who can shoot efficiently on volume without needing the ball can maintain value even if their usage drops dramatically.</p><div><hr></div><h2>Look at What Happens Without the Ball</h2><p>This is where I think traditional transfer evaluation can miss players.</p><p>A high-scoring player may become less effective when they no longer control the offense.</p><p>So I would ask:</p><p><strong>What happens when this player isn&#8217;t the primary option?</strong></p><p>Can they:</p><ul><li><p>space the floor?</p></li><li><p>cut?</p></li><li><p>attack closeouts?</p></li><li><p>make quick decisions?</p></li><li><p>defend multiple positions?</p></li><li><p>rebound their position?</p></li></ul><p>Those skills give a player more ways to stay valuable when their touches decrease.</p><div><hr></div><h2>Turnover Rate Can Tell You a Lot</h2><p>I would pay close attention to turnover percentage, especially for guards and high-usage creators.</p><p>Moving up a level usually means:</p><p>better ball pressure, more length, faster rotations, and smaller windows.</p><p>If a player already has a high turnover rate against weaker competition, that is something I would want to investigate.</p><p>On the other hand, a player handling a high usage rate while keeping turnovers low may have decision-making that translates.</p><p>I would even look at this relationship:</p><p><strong>Usage &#8593; vs TO% &#8593;</strong></p><p>How much does their turnover rate change as their responsibility increases?</p><p>That may tell you more than their season-long average.</p><div><hr></div><h2>Adjust for Competition</h2><p>One of the hardest parts of transfer evaluation is comparing players across leagues.</p><p>A 1.10 PPP ball-screen player in one conference is not automatically equivalent to a 1.10 PPP player in another.</p><p>Ideally, I would compare performance against stronger opponents.</p><p>For example:</p><p>Overall:<br>18.2 PPG<br>58% TS</p><p>vs. Top-50 opponents:<br>13.4 PPG<br>51% TS</p><p>That drop does not automatically eliminate the player, but it gives you another piece of information about how their production might react to better competition.</p><div><hr></div><h2>Separate Production From Translation</h2><p>This is probably the biggest distinction I would make.</p><p><strong>Production tells you what a player did in their current environment.</strong></p><p><strong>Translation asks what they can still do when that environment changes.</strong></p><p>A player could go from:</p><p>18 PPG &#8594; 11 PPG</p><p>but improve a team because they still provide:</p><p>38% 3PT shooting<br>low turnover rate<br>strong perimeter defense<br>good decision-making<br>positional rebounding</p><p>Their box-score production declined.</p><p>Their value may not have.</p><div><hr></div><h2>The Question I Would Build the Evaluation Around</h2><p>Instead of asking:</p><p><strong>&#8220;Can this player average the same numbers here?&#8221;</strong></p><p>I would ask:</p><p><strong>&#8220;Which parts of this player&#8217;s statistical profile are most likely to survive a change in usage, role, system, and competition?&#8221;</strong></p><p>That is where I think analytics can help the most with transfers.</p><p>Don&#8217;t just project the points.</p><p>Project the <strong>skills underneath the points.</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://jacksondavisttu.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Hidden Turnover in Basketball]]></title><description><![CDATA[What if some bad shots should be treated like turnovers?]]></description><link>https://jacksondavisttu.substack.com/p/the-hidden-turnover-in-basketball</link><guid isPermaLink="false">https://jacksondavisttu.substack.com/p/the-hidden-turnover-in-basketball</guid><dc:creator><![CDATA[Jackson Davis]]></dc:creator><pubDate>Mon, 10 Aug 2026 14:03:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kb-w!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01d4e7df-59a8-44ca-bdd2-ee780040f6d9_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Before we get into today&#8217;s post, I just want to say thank you for continuing to read and support the newsletter. The goal is still simple: share basketball ideas that make us think about the game a little differently. Whether it&#8217;s analytics, film, Sportscode, recruiting, player development, or just a random basketball thought I&#8217;ve been working through, I want every post to leave you with something you can think about, test, or use with your own team. I&#8217;m constantly building, testing, and learning new things, and this newsletter has become a place for me to share that process. If you&#8217;re interested in any of the tools, dashboards, or resources I build, you can find them on my Stan Store (<a href="https://stan.store/JacksonDavis">https://stan.store/JacksonDavis</a>). I also post daily on X <a href="https://x.com/JacksonDavisTTU">@JacksonDavisTTU</a> about basketball analytics, video, workflows, and whatever else I&#8217;m working on. Alright, let&#8217;s get into today&#8217;s idea.</p><div><hr></div><h1>The Turnovers We Don&#8217;t Track</h1><h3>What if a bad shot can be just as damaging as giving the ball away?</h3><p>I was thinking about something while watching basketball:</p><p><strong>A bad shot out of your team&#8217;s rhythm can basically become a live-ball turnover.</strong></p><p>Not because the box score records it as one.</p><p>Not because the player actually lost possession of the ball.</p><p>But because the end result can look almost identical.</p><p>A player takes a bad shot early in the clock. The defense barely has to guard anything. Your team isn&#8217;t organized behind the ball. The shot misses, the opponent grabs it, and five seconds later they&#8217;re finishing a layup on the other end.</p><p>Technically?</p><p><strong>0 turnovers.</strong></p><p>Functionally?</p><p>We might have just given the ball away.</p><p>And that made me wonder if there is another type of turnover we should be thinking about.</p><div><hr></div><h2>Functional Turnovers</h2><p>My idea is pretty simple:</p><p><strong>Functional Turnovers = Traditional Turnovers + Rhythm-Breaking Shots</strong></p><p>We already track traditional turnovers.</p><p>Bad passes. Travels. Offensive fouls. Stepping out of bounds. Losing the ball.</p><p>Those are easy because the possession clearly ends without a shot.</p><p>But what about possessions where we technically get a shot up, yet never really make the defense work?</p><p>That&#8217;s where I think <strong>Rhythm-Breaking Shots</strong> become interesting.</p><p>Instead of only asking:</p><p><strong>&#8220;Did we turn it over?&#8221;</strong></p><p>Maybe we should also ask:</p><p><strong>&#8220;How many possessions did we give away without forcing the defense to actually defend us?&#8221;</strong></p><div><hr></div><h2>So What Is a Rhythm-Breaking Shot?</h2><p>This is where the idea gets complicated.</p><p>Because a bad shot cannot simply mean a missed shot.</p><p>It can&#8217;t even automatically mean a contested shot.</p><p>Imagine two possessions.</p><p><strong>Possession A</strong></p><p>There are four seconds left on the shot clock.</p><p>The offense has already gone through multiple actions.</p><p>Nothing develops.</p><p>A player has to take a heavily contested three.</p><p>That&#8217;s probably not a rhythm-breaking shot.</p><p>The offense exhausted its options and had to create something before the clock expired.</p><p>Now imagine:</p><p><strong>Possession B</strong></p><p>There are 24 seconds remaining.</p><p>One pass.</p><p>No paint touch.</p><p>No advantage created.</p><p>A player takes a heavily contested three.</p><p>Miss.</p><p>The opponent grabs the rebound and immediately attacks in transition.</p><p>Those two shots might look identical in a traditional shot chart.</p><p><strong>3PA. Missed. Contested.</strong></p><p>But they aren&#8217;t the same possession.</p><p>Context matters.</p><div><hr></div><h2>The Shot Clock Has to Matter</h2><p>One of the first things I would include when defining a Rhythm-Breaking Shot is <strong>when the shot occurred.</strong></p><p>A difficult shot with four seconds left is sometimes necessary.</p><p>A difficult shot with 24 seconds left is a decision.</p><p>That distinction matters.</p><p>You could start separating shots into shot-clock windows:</p><ul><li><p><strong>Early clock:</strong> 22&#8211;30 seconds</p></li><li><p><strong>Middle clock:</strong> 10&#8211;21 seconds</p></li><li><p><strong>Late clock:</strong> 0&#8211;9 seconds</p></li></ul><p>Then start asking:</p><p><strong>Where are our low-quality shots actually happening?</strong></p><p>If most of them occur late in the clock, maybe the bigger problem is the offense failing to create an advantage earlier.</p><p>But if they&#8217;re consistently happening early?</p><p>Now we might have a decision-making problem.</p><div><hr></div><h2>Did We Make the Defense Work?</h2><p>This might be the part I&#8217;m most interested in.</p><p>Basketball analytics usually evaluates what happened at the end of a possession.</p><p>Make.</p><p>Miss.</p><p>Turnover.</p><p>Foul.</p><p>But what happened <strong>before</strong> the shot?</p><p>Did we touch the paint?</p><p>Did we reverse the ball?</p><p>Did we force a closeout?</p><p>Did we create a rotation?</p><p>Did we screen?</p><p>Did we attack a mismatch?</p><p>Did the defense ever have to make a decision?</p><p>Because there&#8217;s a massive difference between missing a three after collapsing the defense, kicking the ball out and forcing two rotations...</p><p>and missing a contested three after one pass.</p><p>Both are missed threes.</p><p>Only one made the defense actually defend.</p><p>That&#8217;s why I wouldn&#8217;t want this metric to become:</p><p><strong>Bad shot = Functional Turnover.</strong></p><p>It needs context.</p><div><hr></div><h2>The Transition Piece</h2><p>This is where I think the concept becomes even more valuable.</p><p>How often does a bad offensive decision immediately create offense for the opponent?</p><p>Think about the sequence:</p><p><strong>Bad shot &#8594; Poor floor balance &#8594; Defensive rebound &#8594; Transition opportunity &#8594; Basket</strong></p><p>That possession might be more damaging than a traditional dead-ball turnover.</p><p>At least after some turnovers, your defense gets a chance to get set.</p><p>A poor shot with terrible floor balance can create instant numbers going the other direction.</p><p>Now I want to know:</p><p><strong>Opponent transition PPP after Rhythm-Breaking Shots</strong></p><p>That could tell a much bigger story.</p><p>Maybe a team only has 12 official turnovers.</p><p>But they also have six Rhythm-Breaking Shots, four of which lead directly to transition opportunities.</p><p>The box score says:</p><p><strong>12 turnovers.</strong></p><p>Your internal analytics might say:</p><p><strong>18 possessions where we failed to make the defense work.</strong></p><p>That&#8217;s a very different conversation.</p><div><hr></div><h2>How I Would Start Tracking It</h2><p>I wouldn&#8217;t try to make the definition perfect immediately.</p><p>I would start tagging potential Rhythm-Breaking Shots and look for patterns.</p><p>A shot could be flagged based on a combination of:</p><p><strong>Shot Clock + Shot Quality + Offensive Process + Floor Balance + Transition Result</strong></p><p>For example:</p><p>Early-clock contested shot.</p><p>No paint touch.</p><p>Zero or one pass.</p><p>No defensive rotation created.</p><p>Poor floor balance.</p><p>Opponent creates a transition opportunity.</p><p>The more boxes a possession checks, the stronger the case that it functioned like a turnover.</p><p>You could even create different levels rather than making everything binary.</p><p><strong>RBS 1:</strong> Questionable shot selection.</p><p><strong>RBS 2:</strong> Poor shot that ends the offense before an advantage is created.</p><p><strong>RBS 3:</strong> Poor shot that also directly creates a transition opportunity.</p><p>Now we&#8217;re not simply labeling shots &#8220;good&#8221; or &#8220;bad.&#8221;</p><p>We&#8217;re measuring their effect on the possession.</p><div><hr></div><h2>This Isn&#8217;t About Telling Players Not to Shoot</h2><p>That&#8217;s an important distinction.</p><p>I wouldn&#8217;t want an analytics concept like this to make players afraid to shoot.</p><p>Sometimes an open three five seconds into the possession is exactly what you want.</p><p>Sometimes your best scorer taking a difficult shot is still better offense than continuing the possession.</p><p>Personnel matters.</p><p>Role matters.</p><p>Game situation matters.</p><p>The goal isn&#8217;t:</p><p><strong>&#8220;Stop taking early shots.&#8221;</strong></p><p>The goal is understanding <strong>which shots are ending possessions before we&#8217;ve created the type of advantage our offense is designed to create.</strong></p><p>That&#8217;s completely different.</p><div><hr></div><h2>Maybe Turnover Percentage Isn&#8217;t Telling the Whole Story</h2><p>Turnover percentage is one of my favorite offensive metrics because it tells us how frequently we&#8217;re ending possessions without getting a shot.</p><p>But maybe there&#8217;s another layer.</p><p>A team can have a low TO% and still waste possessions.</p><p>That&#8217;s the part I&#8217;m interested in.</p><p>Because protecting the basketball shouldn&#8217;t only mean <strong>not turning it over.</strong></p><p>It should also mean valuing the possession enough to make the defense work.</p><p>If we finish a game with only nine turnovers but repeatedly take shots that lead directly to transition opportunities, did we really take care of the basketball?</p><p>Technically, maybe.</p><p>Functionally?</p><p>I&#8217;m not sure.</p><p>And that&#8217;s why I think <strong>Functional Turnovers</strong> could be worth exploring.</p><p>Because sometimes the possession doesn&#8217;t end with a turnover in the box score.</p><p>Sometimes you give the possession away with the shot you choose.</p><p><strong>The bigger question isn&#8217;t just: &#8220;Did we turn it over?&#8221;</strong></p><p>It&#8217;s:</p><p><strong>How many possessions did we give away without forcing the defense to actually defend us?</strong></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://jacksondavisttu.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The Metrics That Matter Most Aren't in the Box Score]]></title><description><![CDATA[Why coaches should start measuring habits instead of outcomes.]]></description><link>https://jacksondavisttu.substack.com/p/the-metrics-that-matter-most-arent</link><guid isPermaLink="false">https://jacksondavisttu.substack.com/p/the-metrics-that-matter-most-arent</guid><dc:creator><![CDATA[Jackson Davis]]></dc:creator><pubDate>Mon, 03 Aug 2026 13:47:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kb-w!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F01d4e7df-59a8-44ca-bdd2-ee780040f6d9_1200x1200.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Before we get into today&#8217;s post, I just want to say thank you for reading.My goal with this newsletter is simple: share ideas that help coaches see the game a little differently. Whether it&#8217;s analytics, film, Sportscode, recruiting, or player development, I want every post to give you something you can use with your team.If you&#8217;re interested in the tools and dashboards I build, you can check them out on my Stan Store:<a href="https://stan.store/JacksonDavis"> </a><strong><a href="https://stan.store/JacksonDavis">https://stan.store/JacksonDavis</a></strong>. I also share daily basketball thoughts, workflow tips, and analytics ideas on X <strong>@<a href="https://x.com/JacksonDavisTTU">JacksonDavisTTU</a></strong>. If you&#8217;re into basketball and always looking to learn, I&#8217;d love to have you there too. Now, let&#8217;s get into it.</p><div><hr></div><h3>The best analytics don&#8217;t just tell you what happened. They tell you what to repeat.</h3><p>One of the biggest shifts I&#8217;ve made in how I think about analytics is this:</p><p><strong>Stop measuring outcomes. Start measuring habits.</strong></p><p>Most teams are really good at tracking results.</p><p>Field goal percentage.</p><p>Turnovers.</p><p>Rebounds.</p><p>Points per possession.</p><p>Those numbers matter. But they&#8217;re all looking in the rearview mirror. They tell you <strong>what happened</strong>, not necessarily <strong>why it happened</strong>.</p><p>That&#8217;s where I think analytics can become much more valuable.</p><p>Instead of asking:</p><p><em>&#8220;Did we make the shot?&#8221;</em></p><p>Ask:</p><ul><li><p>Did we create the shot we wanted?</p></li><li><p>Did we make the defense rotate?</p></li><li><p>Did we get the paint touch we were looking for?</p></li><li><p>Did we force a closeout?</p></li><li><p>Did we execute the action the way we practiced it?</p></li><li><p>Did everyone fulfill their role on that possession?</p></li></ul><p>Now you&#8217;re measuring habits.</p><p>Because here&#8217;s the reality: players don&#8217;t control whether every shot goes in.</p><p>They do control the decisions they make.</p><p>They control whether they sprint into a screen.</p><p>Whether they make the extra pass.</p><p>Whether they attack the closeout.</p><p>Whether they relocate after passing.</p><p>Whether they box out.</p><p>Whether they communicate on defense.</p><p>Those are habits.</p><p>And over time, good habits create good outcomes.</p><p>Let&#8217;s say your team runs a post-first offense.</p><p>Instead of grading every possession by whether the post scored, what if you tracked:</p><ul><li><p>Did we get the post touch we wanted?</p></li><li><p>Was the catch inside the paint or outside?</p></li><li><p>Did the weak side stay spaced?</p></li><li><p>Did we create an open kick-out three?</p></li><li><p>Did we force a double team?</p></li></ul><p>Maybe the possession ends with a missed shot.</p><p>The box score calls it a failure.</p><p>But your process says you created exactly what you wanted.</p><p>If you continue creating those same opportunities over the course of a season, the results usually take care of themselves.</p><p>The same idea applies on defense.</p><p>Instead of celebrating only steals and blocks, measure the habits that consistently lead to stops.</p><p>Did you force the offense into a second action?</p><p>Did you make them reset?</p><p>Did everyone rotate correctly?</p><p>Did you finish the possession with a rebound?</p><p>Those habits rarely make the highlight reel, but they win games.</p><p>This is where analytics and film work together.</p><p>The numbers reveal the patterns.</p><p>The film explains the patterns.</p><p>Together, they tell you what needs to be repeated and what needs to change.</p><p>I think that&#8217;s where analytics has the biggest impact.</p><p>Not by telling coaches who made or missed a shot.</p><p>But by helping them identify the habits that consistently create winning basketball.</p><p>Because at the end of the day, outcomes will always fluctuate.</p><p>Habits are what you can coach.</p><p>And the best analytics don&#8217;t just measure success.</p><p>They measure the behaviors that create it.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://jacksondavisttu.substack.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="/__u/jacksondavisttu.substack.com/subscribe"><span>Subscribe now</span></a></p>]]></content:encoded></item></channel></rss>