Why did it take me so long to reorder the Ring Tote? To be honest, there is no good reason. We sold out almost right away. We had other bags in the que to launch, in production. I didn’t want to have too many. I was nervous. It was hard the first time, the skin isn’t easy. The factory hates to work with it because they are small skins with more imperfections (AKA the beauty in it) They are an investment for me to buy because I have to pay for everything up front about 4 months before I can begin to recoup the sales.

I have so many reasons why I dragged me feet. Then when it didn’t make any sense to NOT be doing it, the timing wasn’t on my side. It would show up in Early Summer. And that didn’t feel right.. so here we are. Prime Time. The perfect time to carry a bag like this. Almost 1 year later. I promise I will try to stay on top of it this time.

The handbag I wanted to make was one that felt like it had lived a long and full life. A leather that got better with age, a skin with soul, classic heritage and one deeply resonate with beauty. The Oxblood Bufalini has been my love affair, since day one, of Jamie Haller. It is my penny loafer skin. It tells my story from the inside out. It only made sense that this was my bag.

An elongated silhouette in softly structured in Italian Bufalini. Polished and for every day, with just the right amount of slouch. Hardware that has a beautiful gold sheen, in a shade inspired by the unlacquered brass I used in so many historic home projects. Every detail considered, every idea personal, every moment emotional.

When I say it is emotional, I mean it is for me. I do this all for me. I made this bag for me, and I did so because I found this beautiful lining. In a Japanese showroom, I saw it and thought, I want a bag with this inside it. I fell in love with this stripe. I made it my signature lining.

My philosophy, is that it is important to surround ourselves with beauty, especially when it is only for us. It is in these little moments, the ones only you see. You see, when I open the bag, every time I see it, I feel that little pang of love, that joy, and that feeling is just for me.

The Ring Tote in Black

Cigaro brings deep warmth to the Italian Suede - a rich tobacco shade that works like a neutral, but with more character and nuance.

Olive brings a muted depth to the Italian Suede - a grounded neutral that feels softer than black and less expected than brown.

The Ring Tote in Olive

The Ring Tote in Cigaro

xx

Jamie

We launched this a few days ago. To be on our email list, sign up below. That is where you will get the 1st email the moment we launch it. It’s also where we announce private sales you can’t see unless you know where to go with a code. It’s where I share so much about my brand, my ideas and the collection.

The 1st Dibs Newsletter

I’m doing a series of Q&A’s with people in my orbit to try to share from the inside out what having a brand, a denim brand among other things, and doing the work, is actually like. I think there is a lot of polish around fashion and the harder parts aren’t shared as much. I’m not going to filter it too much - unless needed for reasons I might not share- unless I decide to..

I’m going to start with a Q & A on myself. I know exactly the right questions to ask.

Q1: Why denim.

J1: Denim isn’t something you easily fall into, there are certain areas in fashion where a technical understanding of how to make something comes into play, and truthfully you get that through trying to learn it. In my case, it was on the job… for 25 years. And after so much time, I know a lot… but not all. Of course - it’s constantly changing. It’s constantly evolving and thank goodness.

Denim is a bit of an art form, denim snobs would agree. It takes a lot of thought to make something that looks natural, like you didn’t touch it at all. It takes, if not anything else, true love for that original thing. In my case, I truly have LOVED vintage jeans for 30 years. I’m not the afficionado that knows every label / year / stitch denim.. I’m more the kind that will spot the most perfect fit and wash from a pile of denim 2 rows over at a flea market, and even if I have 50 pairs, will die for another.. I’m a wash obsessive. The wash is my jam.

Denim is this perfect canvas for which to capture time within it. When you are designing denim, you are capturing the essence of wear and time in a moment. On your jeans. Applying patina and time to something new. And if you know more about me, you know that has a direct inverse relationship to why I also have spent a large chunk of the last 10 years working on 130 year old historic homes - another topic.

It’s something you catch, and it doesn’t leave you. If you love denim, and you dive into the nuance, then here you are.

Sign up for the 1st Dibs Newsletter. That is where our product drops first, you get alerted to every new drop.. Every restock, and all the details I feel like sharing about inspiration, WHYS, and what’s happening. It’s where I live with you.

Behind the Scenes and 1st Dibs

Q2: Where do you buy the denim from and why. What’s important about this.

J2: I buy my denim from a few places. I buy it from Candiani, an Italy mill that makes some of the best denim in Italy. Why- because I have been buying from Candiani for 20 years, first as the denim designer at Guess Jeans, then at all of the companies along the way and now because they had what I was looking for.

I was looking for a 98/2 cotton elastine. A twill weave with comfort stretch, but with a weave that would wash down to look like vintage jeans. That requires a variety of indigo shades and dark dips I can lean into, I chose the Americana Blue one.. It’s that classic cast that gives you the right wash down. This is wear you start. Cast / Dips / Weave. Will the weave blossom with wash, will it open, will it soften, how does it marble, how does it look when chemicals are added, how does it open with handsand alone? How open is the weave, how does it wash down. I don’t like blue black casts - too 90s Diesel, I don’t like long slubs or twists, too contemporary, I don’t like tight weaves. I like what I like.

Minimums/ Leadtimes: This is a truthful, actual part of the conversation. I need a mill that supports small designers. When I started, I needed to be able to buy the denim, over and over.. I needed it to be in stock or running.. And I needed to be able to get it with average leadtimes. 8 weeks is ok. I love Japanese denim too, but the leadtimes and minimums were too long. Many Japanese denim mills had higher minimums and longer 14 week leadtimes and that is hard when you are starting out.

I want to make my jeans in LA. I am not making in Mexico, in Turkey or China or Vietnam. Most brands do. Any brand under 400$ is.. It is expensive to make in LA. But you get a different make. Yes, you can make in Japan.. but I want to micromanage it, I want to know everything, every mark, stitch, adjustment to happen under my nose where I can touch it and inspect it and make it as good as I possibly can.

Q3: Where do you make your jeans and why?

A3: This is important. Similar answer. I make my jeans in a place that supported me, believed in me and had all of the skillful technical know how to support the kind of washes I wanted to do. I make with Saitex in Los Angeles. Los Angeles is the epicenter of good denim. The skill of the people who have been making premium denim is beyond. That is something you can’t change, do you have skilled technicians…

Saitex is a B Corp certified company, the cleanest denim factory and laundry in the world. It is a whole other post - So I am going to dedicate a 2nd post to telling you about how dirty the denim industry is and why doing thoughtful sustainable denim is important. It is a part of the why, although it isn’t what I lead with.. I just believe that doing good is doing good.

Long short answer is to work where your values are aligned, where they understand you and where you will be supported. And then you can all make beautiful music and denim together.

Q4: What is happening here? How is your denim made to look so authentic.

J4: It comes from 25 years of wash understanding.. and knowing how I want it to look. It’s working with people that have the same ideas about making denim. And it’s allowing them to make their art. Above, they are handsanding each whisker, each crease each mark to make the wash feel soulful, old, lived in, a part of you. That’s all handwork.

Q5: How have you grown the denim in 2 years to the place it is?

J5: High expectations. I make sure it meets every expectation I have for fit, wash and quality at every step. I employ people to carry it out whose dedication to the quarter inch is aligned with mine. Everyone on my team works with way. It’s the only way to ensure it’s really good product. Using the best materials, using consistent materials, using people who understand it all and staying focused.

And people…

Above: Jen, my denim ride or die. She also does denim for Khaite and for Aflalo. She carries out my vision and she was the first person who I took this step into denim with. We met on IG (yay social media) and I knew we needed to hang out. We had a coffee date at Canyon Coffee in Echo Park and I knew she was the person who would care as much as I did. Edwin is also to the right of her, he works for Saitex and manages the development and production of the product and is my first call when something is wrong.. ha ha. However things have been pretty right lately so my stressy calls are less and less. But the other thing in denim is that there is always something wrong. Always. But then that means our jobs are filled with variety and challenge.

Q6: Is making jeans hard?

J6: Yes, it is extremely hard.. harder than anything else imo.

Denim is made raw, like above.. then washed. When you decide on the fit, you have to add in the amount it might shrink.. You need to account for roll to roll variety in shrinkage, for different people doing your production, for water temp, for all of it. The wash house is the people who do this. A miscalculation of shrinkage can ruin your fit. Everytime you order new denim, the shrinkage of those roles changes. The exact dip and indigo value changes. Everything is recalculated every time you make the jean..

A laundry who isn’t consistent is the death of your business. A bad wash or ill fit will ruin the 9 months of work you put into a new jean. I have been there, it’s heartbreaking. And it’s common, and that is why denim is hard.

IN all of the guessing, all of the calculation, all of the randomness of things you cannot control.. you can do it all right, the fabric, the wash test, the calculations, the 4 fittings, the size set, the load test, and then at the last moment, something can happen outside of your control. One subbed in laundry tech who isn’t used to performing your formula can mess it all up. One miscalculation.. game over.

Denim and Shoes are the hardest things imo. Why I picked those two areas to focus in is my masochist nature.. but honestly, I actually think it just goes back to my love of old soulful pieces and those then get better with age. Those you love because they become you. It just so happens , and goes back to that application of time and patina on a new thing, that that is very hard to accomplish.

It’s all so hard. Making clothes, running a business, running these microbusinesses within the big business. It’s one thousand steps in all directions at the same time. And I do it because I can’t not do it. It’s unfolding and becoming me.. just like the loafers become you or me, just like the denim does. I have no choice now. I’m in it.

xx Jamie

more to come.

Since the inception of my brand, it has revolved around a slipper like shoe. Why am I obsessed? I personally love the freedom it allows me. The potential for choreography, the lightweight slide of step, the elongated point as art.

The Jazz Slipper in Rich Taupe

I grew up a figure skater.

Movement, feeling music internally in my body, has been a part of my language always. I don’t usually feel dance in the way that is wanting to dance, like at a party. When I feel inspired by movement, it’s like I can see it. How it hangs in the pause, floats in the notes.

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The High Vamp Ballet in Black

A movement expressed in-between breath. Like the pause. Like a painting, like strokes. Something in this language is the same as the gliding of almost bare feet, the freedom of the potential to create through movement.

The Jazz Slipper in Black

I like to feel that potential. It’s everything in the intersect of inspiration meets freedom.

That’s why I like slippers.

But there is something else. Beyond that, beyond that I like it, I love to create moments of deep satisfaction, and personal joy. Here is the example that popped up just now.

I love this beautiful moment. This lining in combination with the color of the bag. It’s something you will encounter everyday if you own the bag. Every time I do, open my bag, I see this. I feel it, I created this moment so that I could live it everyday. LOVE.

I loved this lining. When I saw it hanging on the rack at a Japanese fabric mill’s showroom, I grabbed it, before there was a bag line. When it was just a stripe. I thought, if I ever make a bag, maybe I will use this lining. And then I let it sit on my desk for months, I would just make clusters of skin and stripe, of brass hardware and stripe. Of stones and stripes. And I would admire it. I liked it on my desk, and I like it in my bag. It felt like everything I LOVED about vintage designer bags. And when I do this, it’s for me. For me to love. It’s private, you know. A private little moment I get to have, for myself, all day long.

You can have it too.

When I was doing client work in interior design , I would explain it to clients too. They would love a wallpaper, but think it was too much, too loud, too big of a statement and they always had a safe back up, one they wouldn’t tire of. I always told them, lets do the one where the LOVE is. Where the gravity is. Where you will see it everyday, clock that love and keep going. You won’t get tired of loving it, you will get tired of the tired one. It’s already boring. Pick the love. And they usually did.

It’s the same here.

We drop the Ledger bag tomorrow ( It’s also already up on the site, because IYKYK that I launch the product before I go to sleep at night so it’s there when you wake up in NYC) She’s so good. I’m so excited she is finally here. I LOVE her. And I mean that.

The 1st Dibs List

Be on the 1st Dibs List, it’s where I write my daily newsletter and share my behind the scenes, real life, experience with everyone, as a designer, founder, and human. It’s also where the drops happen first, it’s where the private sales happen and where the sample sale notifications go out. It’s where it all happens, so you should do it.

How do you tire of this. It’s pure LOVE.

All interior images photographed by Jenna Peffley and designed by me.

HOT PINK TRAPS

Last time we went to Italy, I did something different. A lot of times, when I select color, I do so from color cards the tannery provides for a season. This last time, I just wanted to walk the warehouse. I wanted to let the gravity of the color guide me.. It was emotional only. No reason, no season, just attraction... I felt my way to the thing.

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The thing was hot pink. It chose me. Hot Pink Traps.

Soon we will be launching Fall shoes and ready to wear. Sometimes you want to know first, things can sometimes move really fast. Be on the newsletter called the 1st Dibs List.

Fall Launches soon

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I did an IG live at the end of the day today, it was horrifying! Ha, I’ve never done that and to be honest, it was weird.. but 25 people got to see the refresh for tomorrow AM’s sample sale. Might never do again. Might do again tomorrow AM. Sorry!! I know! We used to do the digital concierge service, and it was a good idea until we got hundreds and hundreds of emails and we just couldn’t handle it and people got frustrated and it took too much time…. so we don’t do that anymore..

Will see you tomorrow AM!

xx Jamie

The 1st Dibs Newsletter

I will share the Details:

ONGOING:

You may access the sale collection through this link. These select Spring 26 collection items are offered at 40% off . You must add code PRIVATESALE at checkout to see the discount.

NEW:

All other site wide pieces from the current collections and instore will be eligible for 20% off if you use the additional code CIAO LA at check out.

The 40% off Spring 26 items will be eligible to receive the additional 20% off if you enter both codes.

PLEASE NOTE:

There are no returns and no exchanges. All sale orders are final sale. There are absolutely no price reductions on previously ordered sale merchandise. Please do not ask.

Our customer service will be on vacation July 3 - July 5th. Please note inquiries to the website will not be answered immediately. If you have a style question, you can DM our IG and I will do my best to answer your general style / size questions. Order questions must wait for customer service response. We will get to your queries next week. Thank you for your patience. Remember we are a small team and do our best to answer you each human to human and that takes a little extra time, but that human connection is worth it.

Above: en route to Vegas. 1st stop. Random yes, but so many road trips as a kid, Vegas was on the Itinerary and we took the kids to see O, the Cirque de Soleil show and I have to tell you it was absolutely amazing.

As was this long drive through lands like this. My brain needs the nothingness. I honestly could just park a chair at the edge of the Grand Canyon (below - destination 2) and just sit and not even think, just stare and be nothing, just breathing. It’s the vacation of choice. I think my brain is overworked and the wires are hot. I just need long expanses of nothing to reset. It feels like everything.

We spent two days at the Grand Canyon, visited overlooks and did the Helicopter Tour. And then we drove to Arches National Park in Moab. And it was so enjoyable. We had an amazing guide and even the kids loved it. It was more nothing, just hot windy air (love) and beautiful amazing vistas.

I chose to not take a trip to Italy for work this Summer. I felt like I needed to be home more with my family. In the spirit of summer, and family, and nature and in being alone with myself, the idea of CIAO LA is the same. It’s a leaving and a coming home.

Please enjoy the weekend promotion. It ends Sunday night.

We extend the CIAO LA and PRIVATE SALE discounts to sell remaining Spring inventory and to prepare for the Fall collection launch later this month.

AND

The LA Sample Sale is Next Week at our Downtown LA studio!

Mark Your Calendars

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xx

Jamie

This isn’t for everybody, I am aware. In fact, I urge you to please NOT order it unless you know that you are definitely the person who wants this look. It has been one of the love it or hate it styles. I equally hear people tell me they don’t get it at all and others that they love it. I will tell you, from my perspective. I am the latter. It’s just a more forward shape that is for the person who doesn’t really care if it looks good, it’s more if it feels right.. that’s a weird thing to say, but it’s true.

The model is wearing a 24 and is a 24. I am a 29 and wear a 29 (and a 30), because I can roll even messier than this and still love it.

Leila is wearing the weekend shirt in this very cool ivory stripe. And she’s wearing the San Diego Thong and the undershirt rib.

Why would I make a jean that doesn’t look good on everyone.

Well - that’s not really the case- it’s the beauty in the eyes of the beholder kind of thing. It’s not exactly what I am saying. I think it looks incredibly chic. It’s more of a personal matter where the truth is - do you align? I am aligned. I made it for me. It’s very specific. It’s directional. I think it looks exactly right.

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How do you know if you will like it.

You like pants with slouch, like men’s jeans. You like when the rise hangs down past your crotch. You don’t mind that messiness, you prefer it.

You will admire the cut of the leg as something intentional, the subtle curve at the hip (which is inherently adding volume where sometimes people don’t want to add volume) - it’s actually the point.

You won’t care if it isn’t flattering. It isn’t about flattering. It’s about swag and the energetics of ease.. the not caring inherently cool kind of cut.

You will already know.

Leila is wearing the essential shirt in this golden stripe. And she’s wearing the San Diego Thong and the undershirt rib.

How to know if you won’t like it.

If a longer crotch bothers you. Like slouchy sitting below the body.

If you are 5’0-5’2 I think it will be a lot of fabric and you will have to hem it a good amount. You likely hem everything, but right off the bat, you might not see the drape as easily. You also need to hem it long.. so that it puddles. If you are 5’5 + it’s the sweet spot.. no hemming. The model is 5’10”.

If you love the Kenickie, you likely love a more classic flattering cut. That’s your look. This is the opposite. This is not classic, or flattering or stretch. It’s two different parts of me. This is the messy cool part. The Kenickie is the casual polished part. Both can be true. But one doesn’t mean you are the other. Does that make sense. I am both. Classic polished pulled together, and also can swing messy sloppy sexy slouchy cool.

You know if you know. If you know you will like it, you likely will.

Below:

Same jean, different model. Lizzie below is more of a size 2, a little more athletic and with more curve. She’s a 25 wearing a 25. She’s 5’8, it’s just touching her heel. Showing it different ways for perspective.

The Details

The rise is long, the leg is full with a swoop drape ease .. It’s not a straight forward barrel, it’s more fanned, the arc is higher on the thigh, more like a drapy 80’s Chico, more like a slouchy levi meets 80s chico. No one wants it. Except I did and do…. Not typical denim wearers. If you love mens jeans too big (I raise my hand - likely a smaller group of people) - you might love it too.

I think it looks best when it’s slightly big and oversized. I’m a 29 and wear the 29 and strangely prefer the 30. I can also wear a 28 and it does something more fitted on my waist which is fun, but more effort, more barrel polished, more trend. I don’t think it makes me look sexy, I think it’s the kind of jean my husband hates, but it does make me feel chic. I wear it for me, not for anyone else. I often wear it with a trap heel and a woven shirt. I also wear with a thong. It makes me feel like myself.. something in the can’t quite care kind of cut.

Another model, Marije. She’s 5’10 and wearing a 25, she’s a 25.

Likely, I’ve confused you. Don’t buy the jean, unless you know.. then I highly suggest it.

And truth be told, I really loved getting in there and doing it myself too. When we started, we actually did quite a lot ourselves. And to be honest, I had a little crush on painters. I used to follow them around home depot to sneak photos of them. They had the best clothes. Completely honest, natural living art. There really is almost nothing more beautiful that a pair of painter’s trouser’s layered up in their everyday work for years.. Really.

Sign up for my 1st Dibs Newsletter where you never know what you will get in terms of a Daily Note handwritten by me! Sometimes it’s the drop that sells out day 1. Somedays a secret sale. Sometimes the invite to our studio sample sale and sometimes something akin to deep thoughts meets rambling inspiration.

These Sparta Sandals above are so so chic. Barely there leg extenders.

I sadly don’t have time at this moment to be doing interiors right now. I am not working with clients anymore.. so I brought that love affair back inhouse. I thought why not blend my worlds together.

The Essential shirt in Ecru denim is hand-painted for a look inspired by my time in deep in the depths of an old home. The Painted Slouch jean has all the markings of a painter pant loved and lived in. These pieces contain my worlds inspired by the abstract and the in-between.

These painted pieces sold out on day 1. However, the retail store in Montecito has a few.. not too many but a few. Email them. They have the jean in 23-25 and they have the shirt in PSM.

Email Montecito@shop-jamiehaller.com

If you’re interested in learning more about this part of me, this is a fun article by Jane Herman of Jane on Jeans.

This is a fun one from way back.

This feature is my favorite ever. I really loved these too. this and this

This would make a fantastic Father’s Day gift. What guy doesn’t want extremely comfortable Handmade in Italy Sacchetto Penny Loafers. They will become his most favorite thing. I know because I have built this business off of how amazing this loafer truly is.

It is the gateway drug to luxurious comfortable shoes. The bad news is it is the only men’s shoe we have, so that gateway doesn’t lead anywhere except to more penny loafers, for now at least. However I do think men likely buy less shoes overall than women, so maybe it will be good enough for a while.

If you order today, it’s Tuesday, and you order 2 day, you should get them before the weekend.. And if we don’t have your size, you can do a gift card and then get in on that next men’s loafer drop in a few weeks I imagine.

Or email the store! They might have the one you are looking for.

montecito@shop-jamiehaller.com

Be on the 1st Dibs list. You’d have known about these Men’s Penny Loafers before they sold out and you will be 1st to know when we restock them. I write it myself. No AI here, just me and my typo’s and rambling sentences.. It’s a place where we hang out and I share all kinds of stuff. We also have private sales there and one is coming up in July, so you will want to know about that. I also tell you about sample sales, also one in July…. see you there.

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All shades of everything but I guess I am also very drawn to blue. I really like the idea of all blue with a pop contrast. All red with a blue contrast.

Lime with blue. Electric contrast. Neon Yellow with Lime. Neon Yellow with baby blue and Navy. Color pairing that is extra ordinary.

Navy. Always full on navy is my look.

This navy trap pump is perfection. I ordered all 3 of these for myself, the Navy, the Royal Blue and also the oxblood (another beauty we just launched)

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I made the finals for the CFDA x Vogue Fashion Fund competition! I went to NYC to present to the Judges, to meet the other designers also in the Fund and to celebrate this moment.

Just making it to the finals feels successful, although I am completely excited for all of these next moments still to come. I presented a series of looks on a rack and one on my muse, Marnie Herald.

People have been telling me, you look so happy in the photos. It’s true. It’s one of thos moments of recognition where you feel seen for all the work you put in.

To get this far, there has been a lot of writing and a large portfolio project submission. A lot of being open about my business, where it has been, where it is and where it’s going. I really enjoyed putting the portfolio together, it was A LOT of work, but honestly, nice to take time and really reflect on where I am. And who I am.

“I have believed in fashion since before I understood what it meant. I was eight years old, waking up at six in the morning on Saturdays to watch Style by Elsa Klensch on CNN - transfixed by something I couldn’t yet name. I didn’t know then that you could build a life inside this world. “

xx

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When I left the office Friday, the ladies had a little surprise waiting for me and surprised me with a champagne toast! 1. How sweet and fun 2. I am nothing without all of the help and support I get from these amazing women around me, who work for me. I’m so excited to continue to be in this unfolding, there is so much amazing stuff to come.

Wish me luck in this process- we find out who wins in October. Until then, there will be many NYC trips, many CFDA adventures and lots of hard work! I’m going to share more here.

xx Jamie

“These sneakers! Got them in black. They are incredible! Probably the most comfortable shoes I’ve ever put on. They feel like cloud ballerina slippers, if you can imagine that. At first, the stocker shock was huge, but these are well worth the extra because I will have them for a long time and will wear them to death”

And I wrote back...

” That is so amazing to hear. I am always so nervous. I knew they were good, but honestly, it’s so scary, always, what people will think? - will they like it? Your message means a lot. Thank you!”

I wanted to share a few thoughts about the making of the sneaker.

The sneaker started on this day, Thanksgiving 2023, rock climbing in Joshua Tree. That’s me, I don’t want to “front” for you. I’m no good as a rock climber, I’m more of a “terrified of everything” kind of adventurer. Me, clinging to this rock for dear life, I felt both terrified I would fail (and die) and powerful that I was doing the thing. This is how running a company feels, terrifying and exhilarating, impossible and it’s too late to stop and also amazing.

I became obsessed by these shoes, the ones I was given to wear.. and I had been looking a lot online at climbing shoes, mostly in awe of their shape. They possess this beautiful arch, like a ballet slipper, pre-formed en pointe. They have these powerful lines and pull loops on the back. They feel inspired. I was inspired. I would take my kids to REI and let them loose in bikes and sneak away to stare at climbing shoes.

I also said I wouldn’t really go down the path of making a sneaker until I had the right and perfect factory, a sneaker factory, and I had a specific one in mind.. at least the idea of one. I didn’t even know who they were, just who I wanted them to be.. I literally told the universe to bring it to me and I would wait. I kept putting feelers out.. and then something clicked. I was taken to meet someone who makes all the sneakers in Italy, I was told. And I walked into the meeting, and it was the one person I was waiting to meet. The universe did the work, and when that clicked, I said YES. And then I started the work.

For a year, we worked on it. It is a process. It isn’t perfect on the first try. You have to have this very strong faith that what you are doing will be good eventually, that it will be worthy of all the things you will have to go through, say, put out into the world and then wait for. And the big question in the end is, will it be worth it.... will they like it? And the biggest question of all.... will I like it?

Here are a few process shots of the work. Every mm is important. All of it is. Creating something new is never just a moment in one idea. It’s made up of a lot of moments, a lot of people, a lot of faith and also worry. It’s always riding a line between “hate it” and “love it”. And finding that “love it” is the magic. I can attest on these, because I have been wearing early samples for 6 months. These are really good. Weirdly, they feel amazing barefoot. Isn’t that a weird thought for a sneaker. They just feel so good from the inside out. I always wear them barefoot. They feel like pillows, like she said. Or was it clouds? It’s both.

They come in black, white, navy, butter and taupe.. That’s a lot of options for a 1st launch. I loved them all, I couldn’t decide and I was going on faith. I love them all.

Inspired by vintage men’s signet rings, they are designed to feel timeworn. Hand crafted in Thailand by local artisans using hand-cut, semi-precious gemstones bezel set in 18k gold plated sterling silver. Each unique with their own energetic tendencies

Our recent photoshoot was so beautiful. The photos were so bold and wild. And also there were photos that felt so naked and strong. I thought I would do something very tumbler below. Just let them flow. Because they deserve to be seen. Sometimes there are so many photos and just not enough time to give them all the time they deserve in the world. There is so much content and not enough appreciation of the actual image. I love these so much (not to mention the rings!! My love of the rings is implied!)

Photography :Robby Mueller

Hair and Make up : Monique Mazur

My Granny used to say… the birdies are having a meeting. About the birds lined up on wires. This image reminded me straight away of that. I said it during the photoshoot.

Citrine is absolutely beautiful, my personal favorite. A semi precious gemstone known for it’s manifestation and intuitive power. Energetically, Citrine aligns with abundance, joy and creativity. A Citrine Ring offers clarity and is a tool for reflection.

Blue Aventurine is a deeply beautiful gemstone that aligns with self expression, truth and clarity. Blue Aventurine is thought to help quiet the inner mind and reduce anxiety.

Discover Jewelry

The road to making handbags started over a year ago, and to be honest, I am not quite sure how and why. The big why, it’s from love, like everything. It’s from personal vintage collections, from dreaming in tanneries with skin swatches folded under arms pretending its purses, it’s nostalgia for all things from my past, gravity and inspiration.

These things just unfold.

I think that thing that the loafer did to me and to all of us, I wanted that same feeling in a big tote. I had been carrying another tote for years, just like I buy the same car over and over again (Volvo’s always, I have had three). And instead of getting a 3rd tote of the same, I started to wonder why not just make one.

I could really see it in the loafer skin. Just like the loafer basically matches everything and makes everything look better, I thought a bag could do the same. I was inspired by bags like vintage LV, vintage Gucci, vintage Coach (my favorite), vintage Dooney and Burke. Something heritage, something with soul.. something different than what I could buy.

The Ring Tote in Oxblood

The Ring Tote in Black

And I will give you the heads up.. One day I am coming to design a couch inspired by the one above. I am going to make it in the loafer skin too. I bought this couch on a whim, a hard yes in a moment when I walked into Amsterdam Modern for a different reason, and I fell in love. (Gravity!) I bought a couch I didn’t need on the spot because I could see the shape of the cushions in the loafer skin. I could see a future in it. I couldn’t part from it. It was a have to have, So.. one day.. I will do that too. Make couches. Just telling you now so you won’t think I am crazy later.

And this red couch and these red kitties make me want to have long red nails. Isn’t that crazy??

When I was 22 I moved onto my best friends couch in her studio apartment. I broke up with a boyfriend and took up residence in the old brick building across from the new hot place, Cafe Stella in Silverlake. It was back in 2002 and living with my best friend Anna was so fun, the time of our lives. The couch didn’t matter. We ate pate and drank too much and we played dress up everyday with her big rack of vintage handbags, namely bitch bag clutches.

Every day, after our jobs at Wet Seal Corporate Offices (I was a designer there and she worked as a buying assistant), we would come home (we drove home from deep in the OC to LA) and pull out the biggest bitch bag we could find and head straight to Cafe Stella across the street and sit at the bar. A bitch bag shaped my 20s. It couldn’t be long enough, the more obnoxious the better. My favorite look was my Zara cargos (which were cool then because you had to go to Paris to go to Zara - it was pre internet! ), black mules, a sheer black chiffon sheath (I wore a bra, Anna did not) and a long patent leather bitch bag. I still have the patent one. And there is nothing I wanted more than to carry a bitch bag now.

The longer the better.

Why did we call it that? We were 22. We thought it was a perfect name. 80’s inspired, very “I’m right on top of that Rose”- from Don’t tell Mom the Babysitter’s Dead, very Melanie Griffith Working Girl. Very me at 22. And very me now still. AKA The Document Clutch, which is also good name, because when unfolded, it’s perfect for all of your faxes, it’s perfect for all of your big papers you must carry around.

That’s the funny thing, that was real. That need then.

When this was all happening, in 2002, we faxed all of our design’s to China. I would stand by the fax machine, in a line behind the other designers, holding my to-be-faxed documents and punch in the long phone number and wait for those 14 pages to send with that long winding chime.

You had to make sure that that fax was sent at the end of every day. It was imperative! All of this. This world. These are my clutch influences. For me, the design of my namesake collection is personal, the inspirations, they come from me, my thoughts, my stories, my nostalgias, my desires. It might not makes sense to share these stories, but as a design direction, it makes more sense than anything I’ve made in some ways. I love the “Bitch Bag” Document Clutch, I love it so so much. So you can hold your papers, or you can fold it and carry it under your arm in a bitchy way. Whatever suits you.

How perfectly bitchy is this.

The last time I as in NYC, I had the document clutch, the single sample that existed. I covet it. I carried it around the city, because I made it and felt so connected to it. It so fun to feel that excitement, to show off the thing you made. I love that feeling. Pride! Do you know 5 people stopped me in the street to say, Where did you get that bag? That’s when I knew it was going to be a thing, my bitch bag. I felt really proud. Really good.

The sales staff at Khaite stopped me to say it, where is that bag from. And at Toteme, same, the guy chatted me up about my bag. And at Tibi, and at What comes around goes around. These are my favorite shops to shop you can see. And just walking down the streets of Soho, people walked straight to me to ask about my bag, from across the street people stopped to ask. I felt bag famous. Last September in NYC with my bitch bag... I just walked around soaking it up. Heaven.

To think of it, this happened in LA too! I was sitting at a wine bar in Echo Park, and a woman I knew walked from across the room, to say hi, because she knew me from a friend and met me at the sample sale, and she was like.... That bag! Where is it from??

Already she’s giving me such good moments and she was just born. When I had my daughter, I remember one of my earliest thoughts was, I get to have her my whole life, the most joyful thing I could imagine. It’s like that. Kinda:) but with a bag.

And “bitch bag”, that can be our insider name… I didn’t want to call it bitch bag on paper, in real life here, I didn’t want to offend anyone (please don’t be offended, I am trying to just keep it really authentic to me. I also didn’t want to get blacklisted by Meta, true… They might ban me, they do that.

Below, me feeling myself with my clutch, at you know where.

Oh and there is the inside... We can’t not talk about it. This lining I saw one day, hanging on a rack in Phil Fox’s fabric showroom in DTLA. I grabbed it thinking... if I ever make bags, I’m going to make that my lining. Well, it sat around my office for a long while until all of a sudden I knew exactly what to do. It’s a fall in love moment for me too. Sometimes I grab these things I fall in love with and just hold on and wait, because I know it’s going to do something.. even if I can’t yet see what. The couch. The lining. An earring I found on the ground that inspired me to make the jewelry. A ring I found at a shop in Paris when I realized I was looking for chunky pinky rings. They are clues of the future.

When I do interior design, I would always talk to my clients about following the thing you love. Pick that one thing that every time you walk in the room, you will clock on entry, you will see it and it will resonate that you love it, it will love you back. That little exchange, that daily dose of personal joy and satisfaction, that’s for you. Even if you are in a rush, you will still know from the side eye, you love each other. Picking that kooky wallpaper, the one that is a little wilder than the safe one.. pick the one that you LOVE in your hand, not the one you should like well enough. That is the thing that will bring you the joy. Same here. This is the thing. The Gravity. The Love. The Medicine. The Lining, The Bufalini. Stops me in my tracks.

I want to hear the client open the bag, and gasp. You will. You can’t even really imagine it yet, how beautiful they are inside. When I was on set with a photographer Jenna Peffley, and I gave her the suede loafers as a gesture, she was shooting that Pasadena House (the MCM one from AD). She put them on, and she went OOOOOOH because that is what they make you feel. It was un unplanned audible moment of joy. A sound you can’t help but make. Thrilled and surprised and in love.. that’s the same with the lining in the bag. By design.

And we didn’t even talk about the tassel. But, who doesn’t love something like that. Sold separately.

I’m going to stop now... because I could go on and on and on and on.

I love the bags! I hope you will too!

Stay tuned for that couch!

xx Jamie

Discover the Jamie Haller Handbags​

Discover the Jamie Haller ​Signet Ring Capsule

If you know the story, then you already know. If you have been around long enough to know the Jutti, thank you. I mean it, Thank you so very much. Because this was the dream. The moment. The singular thing that I did. And then I let it unfold.

Before I had a line, I had a coffee date. And at that date, a friend was asking if she should start a shoe line, but was hazy on the details. My big contribution was... I think you should know what it would look like exactly. And I added, if I had a shoe line... I would make a slipper, inspired by the one I bought in India 15 years prior while I was there for my sister's wedding. The one I wore into dust and could not replace, not exactly, because I tried for years. The one I used in 20 years of photoshoots, the one I felt like was magic. And everything channeled out from that thought. That I would make a slipper from this Jutti, I would make a loafer from the slipper, I would make a ballet slipper too. A trio of slippers. I laughed that my dream in that moment was a slipper line. But if you knew me, that would make sense. I was the girl who bought Capezio's by the dozen and wore them for a few weeks at a time until the soles got holes.

I could see it all. I knew the box, the logo, the shape, the font. I knew. And then I left the coffee, and I felt so surreal and strange. I felt that feeling when the sky feels big and the world feels still, that feeling of potential so clear and like everything was possible. I felt like I was going to start a shoe line with absolutely no shoe experience. And by the time I walked to my car, leaving Woodcat in Echo Park, and I drove to the Craftsman house I was working on at the time, on my street, I had shaken off that crazy idea. And then I went to my job, the one I had been at for 12 years as a designer.

And then a few weeks later, it was Covid. And my job paused. And my house I was restoring sold. And I was at home, with all the time in the world and nothing to do for work. And that was magical too. Not the Covid, that was scary and horrible in those first months, but it was the actual minutes and hours of time I was gifted that was magical. Time away from the world of requirements, time to lay in bed while my then baby napped and manifest a new future. Time to dream again and to think about myself.

I decided, that I would do everything I wanted, for myself, and not worry what anyone thought. I told my husband I was starting a slipper line, I told my friends, in our backyard pod, that I was starting a slipper line.

And then I did it.

What stands out to me about Covid, and whatever it was for so many people, and it was different for everyone, was that for me, it was a rebirth. It was a time where I realized that the only person who was going to have my back was me. And I was ready to do that bidding for myself. I was ready to say yes to every single opportunity that came my way, as an independent creative. I was ready to fly on my own and say yes. So that's what I did. I said yes every single day to things that were scary.

And I just kept taking that step forward. I asked to interview a friend of a friend who had a shoe line. I talked to the woman Rachel she introduced me to in Italy. I talked to a factory Rachel introduced me to. I sent the designs to him. I waited. I received a sample that needed some work, and we made those changes. I got a sample I loved. Now what....

I sent out 100 emails to stores I admired. Molly Nutter from ByGeorge emailed me back. She asked me to send her the shoe. I did. I didn't even have a bag or box yet. I wrapped it in the leg of a gauze pant I cut off, because the gauze was pretty. And she bought it. Someone believed in me. And I believed in me.

The Jutti Slipper in Bare

$495.00

The Jutti Slipper in Oxblood

$495.00

I just kept going. One foot in front of the other. One thing at a time. I ordered production. I received it a few months later. In my garage. I made a website myself. I hired a photographer friend Shane, who brought a model, who was his friend who wore a size 7, and we took photos in my bedroom. And I felt community support me. I fell back to doing it small, for me, and in that, it was authentic and came from a place of pure love. No business, just faith. I launched to the few people who followed me, I posted on IG. I hired PR! I don't know how. I just did it. I did things I knew to do. And while I was doing it, I decided I would try and make a loafer body on this slipper soul. To make a loafer and a slipper have a baby.

That that was the thing. The moment.

And it has been about 5 years since those moments.

Photos below are from that 1st shoot in my home with Shane McCauley.

And then I grew. And after about 2 years, I faced growth and problems that come with growth, and I couldn't scale without some big changes. A long list of reasons why I had to move factories, of why I couldn't make this shoe anymore. And the Jutti and I parted ways.

And in time, I found our footing as a slightly bigger brand. But I missed this shoe. I missed this auspicious beginning. I was recently given an opportunity to come back to the maker who made this the first time. And I said yes again. Just like I do. I said yes to myself and what I wanted. And here we are again. Full circle. Coming home to myself.

I am so giddy to have the Jutti back. I love it more than any other thing I have made. And this Jutti! It is not mine. It is inspired by a shoe that belongs to a lineage of India, I am so blessed to have made it acquaintance, for it to have found me.

It was actually painful tonight to publish the shoe, to hit live. Because truly I want to only covet them all for myself. I don't want to share. I would keep all the pairs just for me. Like Gollum. But I did it. They are live.

I have been very excited for this Archive heel to be reborn into the world. I want to tell you it’s story. When I was in Italy, last October, at the end of a long day, I found her sitting in a dusty box in the Archive shelves. It might have been sitting there for 30 years, untouched. My jaw dropped as the lid popped open. I pulled out this beautiful 1970’s shoe. She was stunning! I immediately asked, Who is she? Can we make her again? Please please please! With a little bit of convincing the factory, they allowed us to reissue their heritage heel. In collaboration with them, we brought her back to the world again.

We resourced skins that would work for ‘now’. Originally she was made of real Croco, as they would say in Italy. But you cannot, very easily, import Crocodile and it is very expensive. I think it is actually illegal in California. We sourced a stamped calf to use instead, which is what you do now.

In Italy, things are communal. Factories are run by families, for generations. Children take over their parent’s factories. They grow up in them. They are a source of pride, of lineage and of life.

It is a privilege to work among these craftsmen who make my shoes, to be a part of their lineage through extension. It is lovely to know that the work, the MAKING, it sustains a family, a community. It becomes the memories of the story of this place. We pride ourselves in using local materials, from the Tuscan community. It is of here.

The Archive heel is named after this idea that it comes from this archive of the factory’s lineage. In the 1970’s, it was a bestseller. They used to hand paint the images of the shoes onto each box. Can you imagine! We laughed about how we should do that again, but of course, that wouldn’t be affordable today.

Below is a letter from Marco, the factory owner. I wanted to share. I asked him to talk a little about his factory and this shoe.

Our company’s roots go back to 1946, when my grandparents first started this business with passion, dedication, and a deep respect for craftsmanship. In 1974, the company was passed down to Giovanna Grazzini and Fernando Piccini, who continued to uphold the values and vision that had shaped its beginnings.

I’m Marco Piccini, and I’ve been working in the company since 1994. In 2024, following the passing of my father, I took over the leadership of the company, carrying on a legacy that has been in our family for generations.

Today, our team is made up of 20 skilled artisans who dedicate themselves to every detail of the shoemaking process — from the initial sketch to the finished product. Every shoe is the result of careful hands, expert knowledge, and a commitment to quality that has remained unchanged over the decades.

One of the most touching moments in recent years came from a visit by designer Jamie Haller. As she was walking through our factory, she noticed an old, dusty model sitting forgotten on a shelf — a sandal we hadn’t produced in over 30 years. It was one of those timeless pieces, elegant and comfortable, once loved by grandmothers of a different era.

Jamie instantly fell in love with it. Despite initial doubts from many, she insisted on including it in her collection. That forgotten sandal became a bestseller.

In a beautiful, unexpected way, that old model brought part of my family back to life. Through its success, my grandparents and my father — who gave so much to this company — continue to live on, not just in memory, but in every pair of those revived shoes that now walk the world again.

Ok. Sadly, and happily, this Archive heel is selling out on day 1. We buy as many as we hope we can sell. It wasn’t enough, we are doing an emergency reorder! Like I did, I think a lot of people are falling in love with who this special lady is. Iconic, nostalgic, playful. All the things. I’m lucky I got a pair!

xx Jamie

I didn’t really plan on opening a store this year. It just unfolded and I say Yes! I love letting things happen in this way. I love the unfolding of life. And it just happens to be in the loveliest community I have ever really had the pleasure to visit and hang around in. It really couldn’t be more peaceful. The kind of peaceful that hits your nervous system, soothes it. In December 2024, I was being pursued for this space, and eventually, two days before I left for Paris in January 2025, I went up to Montecito to check it out. I prefaced the trip by telling Michelle, my COO, and my husband Craig, who both came with me that day, that we were NOT doing it. When we got there, and I saw the dappled light coming through the tree covered courtyard, surrounded by a perfect restoration of a Spanish colonial style of single story buildings, I was a hard YES. In this peace of Montecito, I flipped so fast. I was like, where do I sign?? And then four months later, we opened.

Can I just say, thank god Craig came that day. If I had come home and announced I was opening a store without him seeing it, without him “feeling it”… he would have thought I lost my mind. Because you need to know, I have no time, and have been incredibly stressed. Not the kind of stress that you should feel sorry for, the self imposed kind, the founder company growing kind. How on Earth would I do this from a time perspective? But he saw it, and he said, you have to do it, it was a great opportunity and it was. It was one of those moments we all could feel. Michelle knew, I knew and he knew. I just wasn’t sure how, but it didn’t matter, the cast was thrown. We were opening a store!

I had been doing interiors for the last 5 years for clients (and restoring homes for the last 15 years), so a 700 sq ft renovation in two months felt like an easy lift and shopping for furniture sounded fun. I have honestly stopped working with most clients because my brand has taken up all of the time. So this type of expression, this interior design lit up those parts of my brain in a way I was excited to do again.

It wasn’t hard for me because I had the right skill sets. I could draw the floor-plan easily, create instructions for the contractor, draw elevations and really lay it out from afar. I understand construction and timing so could push people when needed, and I didn’t need anything explained to me, we could just GO. So often we were designing kitchens for out of state clients, that is hard. This did not feel daunting. I have an interior design assistant who went up to Montecito for me a few times to meet with the contractor and make sure the walls and door openings were correct. We ran it like we have been doing it for clients. The best part was that it was for me. I really was excited to be my own client.

Being my own client gave me free will to say YES to everything I loved. Without pause. I can approve things easily. That is when it comes out the best honestly, with that perfect freedom of design and budget aligned in one vision. With clients, the vision can be distorted but what they want. And the client would get to decide. When I am the client, it’s pure. It was easy for me to come up with a vision quickly. The layout was tricky, it isn’t perfect. I am someone who has always embraced imperfect.

The store is shaped like a long rectangle with an L shaped area at the back. I wanted the shop to feel like a home. I wanted it to have a couch, mostly because that would feel cozy and I love making and restoring vintage couches. It wasn’t the best use of sales per square foot, but it would create a feeling of gravity, a place to stop that felt real and it would give me the opportunity to create a beautiful moment of pattern and finish playing off of each other.

I sourced this 1940’s Charles Dudouyt attributed credenza at an auction in Pennsylvania. I really wanted a 100” statement credenza, to line up the shoes on, to create a long shelf with. To be the piece that brought in patina, a deep warmth from wood and curves and character. I did have to buy auction pieces sight unseen, so there is always a risk. But also, I had confidence and a strong sense of it’s scale, so I felt really excited for it. The mirror was in my garage since the beginning of the company. When I first started the brand, we operated out of my garage. There was a mirror in there and a rug in front of it, and if you were one of those people who first visited me in my store of a garage, then you might have stood in front of this mirror for a 3/4 view of your body, head cut off. This wooden burl sculpture came from my bedroom, I LOVE it. I found it at an estate sale from the famous Paramour Estate in Silverlake about 10 years ago. I have used this sculpture in many photoshoots, including this one. It was a perfect moment of earthy, live edgy, vital energy and height. It ties in the balance of the light fixture, which is it’s opposite, calm peaceful zen modern, Noguchi.

I wanted to create this feeling of Soulful minimalism. It isn’t minimal, unless you consider the palette, the smooth plaster walls, the matte concrete flooring, some of it lighting, the energetic flow of negative space in the initial traffic area. The Soulful part is apparent. I want to express how this maximalism is balanced by the minimalism. The negative space allows for your brain to keep taking in all of the things. You need both, the balance.

I wanted people to see the both sides of me. If you knew me at all, from interiors you might see this Craftsman historic homes designer, and that connotation would create one expectation of what you might see in a store with my name on it. If you knew me from having a shoe brand, you might have a completely different expectation of me, as a store. How do I create a place that melts both of that worlds together in a way that does justice to everything and feels like the version of me that is inspired, that is current. The real me vs. the perceived me. That was the goal. It started with the Credenza.

I had the metal hanging racks custom made. They were raw metal, minimal in shape and style. Nondescript. Complimentary in warmth to the wood, but they offered contrast and depth.

I bought the 1952 Paul Tuttle sofa at an auction and covered it this very special patterned jacquard that I recently used on a past clients couch that I LOVED. I brought the coffee table and Victorian bobble style side chair from my office, which honestly is a collection of pieces I buy without purpose at auctions. I am addicted to buying good opportunities at auctions. I think in another version of my later self, I will have an antique store, a furniture shop, that restores pieces.. and sells them post curation. I might even do that in this store… I am just not ready to part with anything yet. The lamp I had shown to maybe 5 clients, they all said no. I always loved this lamp. I bought it from Amsterdam Modern in Echo Park. I never secured a piece so fast. I finally had a reason for it and the reason was me.

These curtains came from an estate sale in Los Angeles. In an old Craftsman, I found them in the attic. I brought them down to the check out area, this was about the time I started my company and had just committed to the apartment next to my home as an office in Covid. They wanted to charge me $800. At an estate sale!!! I told the woman that I understood she loved them but I told her she would never find anyone at the sale to pay $800. I also told her they were so specific that only I would ever love them like she did and I offered her $200 for them. She sold them to me.

The rug was gifted to me by my friend Sheba, a rug collector and antiques dealer that has been so supportive of my interior design business. I have worked with her on so many projects. Bringing in this rug really connects that part of me to this store. I LOVE a 1920’s pinky Sarouk. It is my spirit animal of a rug. I offered to pay, but she insisted. It really is the perfect little dressing room nook of soul. I found the bench on FB marketplace.

This is my Grandmother Buba’s chandelier. She isn’t alive anymore, she died at 86 about 13 years ago. I only have a few things from her. This and her wild pink floral China and a pair of white gloves with red polka dots on them. This hung in my old office. I just love it, like I loved her. That 1970’s gilt mixed with soft porcelain flowers. I remember it. When I was a kid, in her dining room of matching 1960’s traditional Ethan Allen furniture. My grandpa Julius (of The Julius Blazer) would sit at the end of the table and eat beans on toast. I would sit at the table, which she covered with a pieced together felt table cover, and we would play tile rummy late into the night before we watched Golden Girls together. I was so lucky to get to have a life with her, while I did. I wish she could see everything I have now. My kids, my business. She would be so proud. But she is with me in the store.

The large wall sculptures are my by my husband Craig Ekedahl. He is a sculptor, an artist. But he doesn’t lead with that. That became his personal secret really. When I met him, he was doing this as a career. He had his art in a gallery called Twentieth. This piece used to be in our first apartment together, then our first home and in our current home it ended up in the attic, we didn’t have a wall for it. I pulled it back out for the store. We spent the last 15 years working on homes and real estate together. He became a real estate agent when we had children as an extension of that work and the desire to be close to home. I left out the part that he worked in TV for 20 years, but when you work in TV, you often travel for large chunks of time… . It feels really nice to bring this sculpture into the store, obviously it’s amazing… it’s nice to include that side of him.

This Burl table I bought from RH. The vase is from the amazing Pierce and Ward collab with West Elm (it’s so good). The bench is a perfectly patina’d parchment wrapped Jean-Michel Frank bench. The smaller square table is similar, attributed to Samuel Marx, also patina’d parchment. They have different patinas. I love how the 3 shades of light tan play off of each other. The wavy. mirror I bought from the local Montecito shop called The Well. When we opened, I realized we needed another mirror outside of the dressing room. People were waiting in a line to use the mirror in the dressing room.. So I bought this one the next morning on my way into the shop.

The Post Montecito spoke to me because of their very thoughtful, beautiful, and authentic restoration of what was original to the area, to Santa Barbara. I felt an alignment in it. The values they expressed in their restoration are the same ones I connect with in a restoration. It was the reason I felt so strongly about it. I am so happy to be here, to have created this. If you are ever in Santa Barbara, or Montecito, please come by.

Photography by Tina Finkel.

xx Jamie

I’m so happy to have this article come out. It’s the kind that makes your hard work feel seen. I’m so grateful that took the time to come to my studio last week. We were able to chat, I showed her around my studio and she got a few sneak peeks mentioned in the article. We chatted about the growth of my line, the RTW collection, the NEW STORE in MONTECITO. We chatted about what’s next, how’s business, what’s up with the tariffs and how it effects me. About my life, my work as an interior designer, and how I started my business. We chatted about a lot of things.

Press is a funny thing. I guess because it means something. For me, I work really hard and live in this bubble of work. Sometimes I see outside of my bubble, and get the outsider’s perception of what I am doing, and it probably looks pretty big, or good! But on the inside, it’s just a constant stream of work, and things to look at, issues to troubleshoot. It’s exciting but what people don’t see is the me and some members of my team texting at 11pm to make sure the launch happens, the me writing emails at midnight. It’s a grind that I love. I’m usually buried and half able to speak because my mind is moving in so many directions at one time. This is balanced by moments of being inspired, getting lost in ideas and chasing dreams.

When people see me, and I feel seen, it feels really good. When VOGUE sees me, I feel SEEN and it feels like a PINCH ME moment. All of my life, Vogue has been this north star of press and recognition . I just feel proud and grateful and happy for this moment.

And the funny thing about press is that in a week, it will all just be gone. Those feelings and that buzz. It evaporates as quickly as it forms and I will be back in my bubble wondering if anyone knows what I am doing as I work so hard to do it. I have been around long enough to know this, the ebbs and the flows of amazing press.

Here’s a link to the article Booth Moore at VOGUE wrote about my business. It makes me feel like I am doing a good job. Which is the thing I want to feel, that validation. I think you have to be a member to read it.. but I also think if you sign up you can read it for free.

I’ll post some snippets in my IG stories!

Thank you ! I am so grateful.