Magic and Strategy

A good thing... a questionable thing...

Jennifer Conaway — Thu, 23 Jul 2026 15:55:41 GMT

It’s been an interesting week.

It’s raining! YEAH!! North Carolina has been in a severe drought for months. I’ve lived here for 25 years, and I’ve never seen the lakes, literally, dry up. That’s been our reality. It’s rained a bit over the last 4 weeks, but today, in the last 12 hours, we’ve gotten over 4” of rain. Fingers crossed that once this storm p…

The Secret to Helping Creative, Spiritual Leaders Meet Deadlines

Jennifer Conaway — Wed, 15 Jul 2026 20:28:26 GMT

I helped a spiritual leader finish writing her book while meeting the requirements of her publisher’s marketing plan. By the time we began working together, she had already missed two deadlines and was in danger of missing a third- a delay that would have triggered financial penalties.

My role wasn’t to write the book for her. My role was to become the s…

What Bluebirds can Teach You about Marketing Your Business

Jennifer Conaway — Wed, 08 Jul 2026 20:31:06 GMT

I’ve been watching a male Bluebird.

We have an ‘old’ nest. The nest box is about 15 feet from our back deck. Over the past 5 years, I’ve become a grandmother to 30+ baby Bluebirds. It’s one of the greatest things about summer: watching the parents build the nest, feed their babies, hearing the babies tweet, and seeing them fledge.

The last brood left the …

Wishing my US family a wonderful Fourth of July! And everyone, connection with family, friends, and fun!

Jennifer Conaway — Sat, 04 Jul 2026 16:02:18 GMT

Why Updating Your Business Plan Feels So Hard (And What to Do About It)

Jennifer Conaway — Wed, 24 Jun 2026 15:45:09 GMT

You created a plan. You were following it. Then life happened.

Maybe your cat got sick. Maybe a potential client suddenly said yes and wanted a VIP Day next week. Maybe you received an invitation to speak at a summit you’ve been hoping to join. Sometimes plans change because of challenges. Other times, they change because good things happen.

Either way, y…

Business Planning After a Disruption: My Real-Life Reset Process

Jennifer Conaway — Thu, 18 Jun 2026 17:37:23 GMT

After taking nearly two weeks away from my business, I returned to discover that every timeline in my business plan needed updating. Projects had shifted, deadlines had moved, and my carefully organized workflow was no longer aligned. As someone who teaches planning and productivity, you might think I’d jump right in and fix it. The truth? I was putting it off.

The Spiritual Side of Change: How Small Shifts Create Powerful Business Growth

Jennifer Conaway — Wed, 03 Jun 2026 18:23:30 GMT

Change gets a bad rap. On a human level, I get it. Change has not always been good for humans, and we’re instinctively led to go with what we know, even when that isn’t always the safest alternative.

Change is also growth, if you can beat back the instincts, the questions, and the fear. The discomfort of change is where growth happens.

🥕🌱🥒🫑🌶️ Every s…

Create an Aligned Business with These 3 Conscious Planning Secrets

Jennifer Conaway — Wed, 27 May 2026 19:44:19 GMT

Your mindset impacts everything. You know that. You pay attention to your vibration; it impacts your mindset, too.

On any normal day, my mindset, broadly, is that the Universe is looking out for me. But… when I get a migraine… my mindset shifts. Everything is against me until I get that pain under control.

Your mindset impacts your relationship with every…

Planning’s Dirty Little Secret

Jennifer Conaway — Wed, 20 May 2026 16:14:22 GMT

This is the kind of post I usually keep for my paid inner circle, the people who want to go a layer deeper with me on what planning actually looks like when life keeps throwing detours at you. I decided to share this one publicly because starting over is one of those realities we don’t talk about.

If this resonates and you’d like more posts like this, th…

How to Create a Business Plan That Works With Real Life

Jennifer Conaway — Wed, 13 May 2026 17:33:27 GMT

When you think about a pebble in a stream, what comes to mind?

The water flowing around it with gentle movement when the current shifts a bit?

The raucous rolling and bouncing when the rush of a storm moves everything?

I tend to think of gentle movement and flow; it’s how I would like to move every day.

When you apply that visual to planning, I find clien…

When was the last time you lost your shit?

Jennifer Conaway — Wed, 06 May 2026 20:31:06 GMT

Yelled at someone, yelled at the dogs, decided the entire universe was against you, and there was no hope.

Okay, it wasn’t that bad.

But I yelled at a customer service person and at the dogs. I wanted to throw my phone at the wall, but they cost way too much just to destroy.

I am ashamed of this behavior. I’m human, and anger is part of the package, AND I …

The Strength of a Dragon...

Jennifer Conaway — Wed, 06 May 2026 16:15:52 GMT

I’m on vacation this week. Riding the Smoky Mountains and the Tail of the Dragon. And you are in my heart.

Last week, my husband took Pepper to Home Depot. He plopped the kid-dog into the front of a buggy, and Pepper leaned into the adventure, the fun. The only time he looked back was when Norm called him so he could get a picture of his face.

Be a Leader Or Don’t- It’s Your Money

Jennifer Conaway — Wed, 29 Apr 2026 20:51:25 GMT

I’ve been blessed to work with some amazing business owners- from tiny startups to businesses generating multiple millions in revenue.

When I look at their strategic planning practices, there are consistent results.

I’ll share two case studies. Both clients were making well over the mid-six figure mark. I use these examples because you often assume that b…

Rebuilding My Foundation, One Choice at a Time

Jennifer Conaway — Wed, 22 Apr 2026 18:24:51 GMT

Sometimes the simplest things have the greatest impact.

Your Ideas are Not the Problem - Your Discernment Is

Jennifer Conaway — Wed, 15 Apr 2026 20:15:36 GMT

You are an idea magnet! They come to you like raindrops in a storm.

It’s great! You have so many ideas that you can’t keep track of them.

Ideas by themselves won’t make you successful. Your ideas won’t bring in clients even if you launch and share them like a superstar.

One of my best friends has great ideas. So… many… ideas. She has no clarity. She has sh…

How One Small Name Change Can Skyrocket Your Freebie Sign-Ups

Jennifer Conaway — Wed, 08 Apr 2026 15:38:08 GMT

I was excited. It was done! My latest freebie was ready to go. The talk where I would give it away was still a week away. The landing page was complete.

Envision me dancing with the dogs!

And then… I’m celebrating while taking a walk in the warm spring air, and I realize the name for the freebie- Flow Planning Framework™ 90-Day Starter Guide- was not a go…

Trust in You

Jennifer Conaway — Wed, 01 Apr 2026 15:12:15 GMT

I was in Arizona, in the desert, walking at the base of a mountain with my 8-pound Chihuahua mix, Felix. I knelt to give him a scratch. It was beautifully quiet, the middle of the day.

I looked up. Ten feet away stood a large coyote. I felt like I could touch her. We caught one another’s eye, looked away. Felix quietly sat on my lap- didn’t move, didn’t …

10 Reasons to Make Planning Your Friend, Not Your Foe

Jennifer Conaway — Wed, 25 Mar 2026 17:09:34 GMT

\When I say business planning is the key to alignment and flow, what happens in your body?

Do you tense up a little?

Do you picture rigid spreadsheets… corporate structure… something that feels completely disconnected from your intuitive, spiritual way of working?

I get it. Because I’ve lived in both worlds.

In corporate America, I earned my PMP (Project Ma…

Flow as a Way of Living, Not Escaping

Jennifer Conaway — Wed, 18 Mar 2026 17:30:20 GMT

How do you define flow?

Let’s bring some clarity to this…

How do you define your personal flow?

Not the flow state you drop into while creating- but the way you actually move through your day.

You wake up. You begin moving through your life…
Is that flow?

Is it:

· Doing what you feel like in each moment?

· Following intuitive nudges—even when you don’t feel lik…

Why most spiritual entrepreneurs (not so) secretly hate planning 🤫

Jennifer Conaway — Wed, 11 Mar 2026 20:32:23 GMT

I ask clients if they have a plan for their business. The response usually sounds something like this:

“Uhhh… you mean what I want to do? Sure. I’m creating a course, thinking about speaking, growing my list, and I’ve got some 1:1 clients.”\

No, a plan.
Do you know when you’re going to do those things?

“Oh! Sure. I’m growing my list now and watching for spe…