The question I probably get asked more than any other is:

“How do you have the energy to do it all?”

And I understand why people ask.

I’m a mom of four, pregnant with my fifth baby. I run a business. I’m a full-time content creator. I’m constantly creating, working, taking care of my family, coming up with new ideas, traveling, building something, planning something.

From the outside, I understand why it might look like I was simply born with more energy than everyone else.

I wasn’t.

I want to talk about energy in a deeper way because most people say, “I don’t have time,” but I truly believe it’s not a time problem. It’s an energy problem. And if your energy is scattered or drained, more time won’t fix anything.

Energy usually comes to us through ideas and thoughts. It’s not loud. It’s that thought that says, “I should start this.” Or “I should talk to that person.” Or “I should post this.” That thought itself is energy trying to materialize into something real.

But here’s what happens — we don’t act on it quickly. And instead of materializing it into action, we let it sit. And when energy sits too long without movement, it turns into anxiety, doubt, or exhaustion.

The faster you materialize ideas into even small action — a message, a conversation, a post — the faster your life starts moving.

Look at little kids. One or two years old. They have insane energy. They try everything. They don’t have experience telling them what’s possible or not. No one has self-programmed them yet with fear. They just move.

And then as adults, when we feel like we have no energy, we try to find it outside of ourselves. Alcohol, relationships, being overly attached to friends, gambling, scrolling endlessly, drama. Addictions of any kind. Anything that gives a quick spike.

But that’s not energy. That’s stimulation.

And stimulation actually drains your real energy.

So before we go further, I want you to write down the things you are addicted to or overly attached to. Be brutally honest. What are you sending most of your daily energy to? Approval? A relationship? Social media? Complaining? Overworking?

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What I ordered from the Rhode summer collection: pocket bronze, new lip tints in all 3 colors, and new highlight milk 🥛 (the original glazing milk is one of my favorite skincare products ever!)

🥛 Highlight milk in shade 02 - pearly champagne - this is a really unique product and I genuinely fell in love with it. I haven’t seen any other brands doing a similar concept yet. It’s the same kind of formula as their original glazing milk but with sparkly highlighter added. It applies super quickly, looks natural and just adds “that healthy glow” to your skin. This is more of a skincare product than makeup. Rating 09/10🌟

💋 - peptide lip tint in shades Colada, Macadamia butter and Honey Mango - these are unfortunately all sold out at the moment but if you can get your hands on them somehow - I totally recommend them. My favorite one is Macadamia butter, a perfect nude shade and a fantastic summer smell that you want to eat. I love that all these are scented. They also updated the formula recently and it applies so smoothly. I can’t live without their lip treatments. rating 10/10🌟

🤎 - Pocket Bronze in shade Sunbed - this new product stole my heart! 💔 Super bendable with brush or fingers, looks very natural, creates a very beautiful healthy tan looking skin. The shade I got is Sunbed and it’s fantastic for light to medium skin tones. Love the packaging that’s the same as their blush, so tiny and easy to throw in the bag. Rating 8/10🌟 (took some stars off since it’s won’t stay all day but very easy to reapply wherever you are).

A couple other things that I haven’t ordered but worth noting is their new terry towel in a beautiful brown color and the same terry bag. Bag is a perfect size for travel to fit all of your skincare needs 🫶🏻

When I first started creating content, I thought brands only worked with influencers who had hundreds of thousands of followers.

Every time I thought about sending a pitch email, I convinced myself I wasn’t ready yet.

Looking back, waiting was my biggest mistake. I waited till I had 5000 followers to start pitching brands but if I knew then what I know now - I would have started way sooner.

Brands aren’t looking for perfect creators.

They’re looking for creators who know how to communicate professionally and genuinely care about their products.

Today with having over 320k followers across my platforms, I’m sharing exactly what I wish someone had taught me before I sent my very first pitch.

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The fact that you’re reading this means you’ve decided to invest not only in my work, but hopefully in yourself too. I don’t take that lightly.

For years, Instagram has been my creative home. It’s where I’ve shared our family, motherhood, fashion, beauty, and pieces of my everyday life.

But the more my business grew, the more I realized there were conversations that simply didn’t fit into a Reel or a carousel.

The lessons behind the brand deals.

The mistakes that cost me money.

The mindset shifts that changed my life.

The challenges of raising a growing family while building a business.

The routines that help me protect my energy.

The products I genuinely use and love.

The conversations that are too long, too personal, or too detailed for social media.

That’s why I created this space.

This isn’t another platform where I’ll try to go viral.

This is where I’ll write honestly.

Some weeks I’ll share creator business strategies and exactly what’s working for me.

Other weeks we’ll talk about motherhood, pregnancy, building confidence, creating financial freedom, or simply navigating this season of life together.

You’ll also get behind-the-scenes stories, product recommendations I actually use, and practical resources designed to help you build a life you genuinely enjoy.

The big thing I will also only share here - is mindset. Success mindset, money mindset, positive motherhood mindset. All the tips and tricks I actually use daily to elevate my life.

My goal isn’t just to inspire you.

I want you to leave every post with at least one idea, mindset shift, or practical takeaway you can apply to your own life immediately.

Thank you for trusting me enough to be one of the very first members of this community.

I’m so excited to build it together.

Next up, we're diving into creator business. I'll be sharing exactly how to land your first brand collaboration—including my personal pitch strategy, what brands actually look for, and the exact email template I've used to start conversations with companies I wanted to work with.

As a subscriber, here’s what you can expect:

✨ 2–4 exclusive posts every month

✨ Behind-the-scenes creator business strategies

✨ Motherhood, mindset & personal growth

✨ Favorite finds & curated recommendations

✨ Honest lessons I’m learning along the way

With love,

Katya

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