I personally love seeing how people actually get dressed — not just the perfectly styled looks, but the outfits they really wear in their everyday lives.

So, this is my first Unfiltered Looks post. A little peek into my daily wardrobe and in a way, my daily life.

What do I wear to drop the kids at school? To the office? For my daily coffee run, an appointment, or simply a weekend day?

No perfect styling, no dressing up just for the photo. Just the clothes I actually reach for, on the days I actually wear them.

Because sometimes the most interesting style inspiration is found in the everyday.

I wore this look for my trip to Copenhagen. It was easy and comfortable enough for travelling, but still polished enough to go straight to a lunch meeting.

I had no time to change, so this was the perfect in-between look — comfortable for the journey, but still put-together for the rest of the afternoon.

I wear these bermuda shorts from REYEM so much. They’re incredibly comfortable and probably one of the easiest pieces to travel with because they don’t wrinkle.

Jacket - Knit - Bermuda - Shoes

The next morning in Copenhagen, I had a couple of free hours to explore the city — a little coffee stroll, some shopping and a quick lunch.

Again, I went for something comfortable but chic. The kind of look that feels effortless enough for walking around all morning, but still makes you feel put together.

Top - Skirt - Bag - Shoes

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This was my second visit to the island, this time I experienced the island in a complete different way. The first time was about five years ago, and while we loved it, we somehow kept returning to Ibiza. It’s familiar, easy with the kids, and had simply become our go-to destination every summer.

What surprised me most was how much variety the island has. We loved Palma. It has some of the best coffee spots, good bakeries, nice shops and amazing restaurants. And within a short drive, you're surrounded by quiet beaches, charming villages, and beautiful landscapes. It's the perfect combination of city and island life. We loved it so much that we’re already planning our trip for next year.

Below, I’m sharing the places we genuinely loved and would happily return to—from coffee and breakfast spots to beaches, boutiques, and ice cream shops. Hopefully, they’ll inspire your next visit too.

We stayed at Casa Magrana, a beautiful finca near Valldemossa, and instantly fell in love with it.

Valldemossa is one of the most beautiful villages on the island and just a 10-minute walk from Casa Magrana. We loved to stroll around, the stone houses, small cafés, and local boutiques.

Rosevelvet Bakery + Rosevelvet Eatery
We visited both the eatery and the bakery, and I can highly recommend both. We had breakfast at the eatery, where everything—from the coffee to the food—was super good. Before leaving, we stopped by the bakery to pick up a loaf of their sourdough bread and it was delicious.

Otra Coffee is a small specialty coffee shop that quickly became one of our favourites. The quality is really good, the atmosphere is relaxed, and it's the kind of place you'll want to return to more than once during your stay in Palma.

Fika Farina is a must if you love Scandinavian pastries. Their cinnamon buns and cardamom buns are good!

We stumbled upon De Haan Studio while wandering through Deià. It's a beautiful ceramic studio and gallery with the most lovely handmade pieces. Even if you're not planning to buy anything, it's such a nice place to pop into and get inspired.

Ca'n Joan de s'Aigo We loved it so much that we ended up going twice during our trip. The ice cream, pastries, and old-world charm make it a place you simply have to visit when you're in Palma. Must try the Ensaimada and Almond Ice cream.

Coral la Cafe Coffee, wine, curated things and honest food. We had breakfast at Coral la Cafe and we loved it. The food, the energy and the charming prettiest village.

The rest of this guide—including all my favourite restaurants, hidden beaches, boutiques, and coffee spots—is available for paid subscribers.

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Living out of a suitcase has a funny way of changing how you get dressed. Instead of reaching for something new, you’re forced to look at the same pieces over and over again—and somehow, that’s exactly where creativity begins.

Every morning became a small styling challenge. How could I make the same trousers feel different? How could one oversized shirt work for both a morning coffee and dinner that evening? I found myself combining familiar pieces in ways I probably wouldn’t have if my entire wardrobe had been within reach.

It reminded me that some of the most interesting outfits aren’t built from extraordinary clothes. They’re created by looking at ordinary pieces differently.

I actually enjoy setting these little challenges for myself. The outfits I remember most are never the ones trying the hardest. They're quiet, considered, and often made from the simplest wardrobe staples, worn in an unexpected and fresh way.

This look is a great example. On their own, both pieces are familiar wardrobe staples. But worn together, they create an entirely different silhouette.

I’ve worn this Toteme skirt many times before, but never like this.

This time, I paired it with a vintage Armani top. It’s a combination that feels completely different from the way I’ve styled the skirt before, sometimes all it takes is one unexpected piece to give an old favourite a new perspective.

I wore this Fruity Booty skirt on repeat—styled with a simple black baby tee during the day, and just as easily with a white long-sleeve on cooler evenings. It's exactly the kind of piece I love packing: timeless, versatile, and easy to reinvent depending on what you pair it with.

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The one you imagine you’ll wear before leaving home, and the one that actually makes sense when it’s 35°C every single day.

This week in Mallorca, comfort won—but never at the expense of feeling put together.

When the temperatures climb this high, I find myself reaching for natural fabrics almost automatically. Linen, lightweight cotton, silk, anything that lets the air through. The pieces become simpler, the silhouettes more relaxed, and getting dressed somehow becomes easier.

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One of my favourite looks this week. Light, breathable fabrics are all I want to wear when it's 35°C, and I love the balance between the feminine blouse and the relaxed tailoring of the shorts. These Reyem shorts have honestly saved me this week. With temperatures soaring above 35°C, they've been the one piece I've reached for every single day.

A vintage-inspired nightgown in the softest shade of pink—romantic, effortless, and perfect for slow summer mornings.

Swimwear has been less of an outfit underneath my clothes and more a part of the outfit itself—Bikinis layered under open shirts, ready for spontaneous swims whenever the opportunity presents itself.

One of my favourite holiday combinations: a floral bikini top paired with a classic silk skirt. Perfect for those days when you go from a slow coffee breakfast straight to the beach without needing to change.

My colour palette hasn’t changed much either. Black, cream, white, light pink, and the occasional touch of olive. Colours that reflect the Mediterranean landscape and make mixing pieces effortless.

This sheer butter-yellow set has been one of my favourite holiday looks. The open-knit texture feels light and breathable in the heat, while the soft transparency adds just the right amount of effortless elegance. Perfect layered over swimwear.

A simple combination I've been reaching for all week: a sheer cotton voile skirt paired with a basic baby tee. Perfect for a morning visit to the local market.

A black silk-cotton kaftan This is the kaftan I mentioned earlier from the ASCENO x collaboration paired with a fringe raffia bag—an effortless combination.

One of my favourite dresses this week. The vintage-inspired embroidery dress.

The best part of dressing for this kind of weather is that less really is more. A simple necklace, oversized sunglasses, leather sandals and a straw bag are often all that’s needed.

I hope this gives you a little inspiration for dressing through the heat. Thank you for being here, and I’d love to know which look was your favourite.

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Until next week,
Linda

In this post, I'll be sharing the brands that have recently caught my eye. Some are established but still under the radar, while others are just getting started. From fashion and beauty to homeware, lifestyle, and the occasional unexpected find—these are the brands I think are worth knowing.

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Cortana the Skirt I’m wearing

CORTANA

Cortana is one of those brands I discovered and instantly saved. Founded by Rosa Esteva in Mallorca, the brand creates timeless pieces with a strong focus on craftsmanship, natural fabrics, and local production.

Everything feels effortless and beautifully made. Think fluid silk dresses, soft linen, cashmere, and understated silhouettes you’ll wear for years rather than seasons.

Ribbonbit The Skirt I’m wearing here.

RIBBONBIT

Ribbonbit is a Korean brand I discovered through Instagram, and I immediately fell in love with its aesthetic. So cool, so inspiring.

Built around the idea of relaxed but well dressed, the collections are filled with timeless, effortless pieces that feel just as comfortable as they look. Simple silhouettes, beautiful fabrics, and that understated elegance I always gravitate towards.

Wearing the Turn collection. The heart shaped knit

TURN

I stopped by Turn while I was in Paris. Thank you, , for the introduction. I had already been obsessed with their Instagram—the pieces, the styling, the entire aesthetic—but seeing it in person made me love it even more.

Turn is a beautifully curated vintage salon filled with one-of-a-kind finds. I'll share my purchases with you very soon. Exciting!!

FRUITY BOOTY

I recently discovered Fruity Booty during a pop-up at Carmen in Amsterdam while I was working there for the week. Somehow, I found myself going back almost every day.

Of course, I couldn’t leave empty-handed. I can’t wait to show you what I picked up—it’s already packed in my suitcase for Mallorca.

Founded as a female-led project, Fruity Booty creates underwear, swimwear, clothing, and thoughtful accessories with a playful yet considered aesthetic. Their collections feel experimental without being overdesigned, making each piece feel both special and wearable.

Every piece is made exclusively from deadstock and responsibly sourced materials. It’s the kind of independent brand that proves conscious design and beautiful craftsmanship can go hand in hand.

Fruity Booty Is Keeping Every Girl's Summer Intimates Drawer Juicy.

The Skirt I’m wearing is Viktoria Chan

VIKTORIA CHAN

If you’re drawn to timeless tailoring with a modern edge, VIKTORIA CHAN is a brand worth knowing.

Founded by Swedish designer Viktoria Chan, the label is built around empowering women through beautifully tailored silhouettes that balance structured simplicity with contemporary sophistication. Think clean lines, refined craftsmanship, and pieces designed to feel as confident as the women wearing them.

The collections are elegant without feeling overly formal—making them just as suitable for everyday dressing as they are for special occasions. It’s Scandinavian minimalism with a distinctly feminine point of view, where sharp tailoring meets effortless wearability.

BYMINA

If you appreciate understated luxury and timeless design, BYMINA is a Korean brand that deserves a place on your radar.

Known for its handcrafted leather bags and refined footwear, BYMINA focuses on beautifully made essentials rather than fleeting trends. The collections are defined by clean lines, exceptional craftsmanship, and a quiet elegance that makes every piece feel effortlessly timeless.

Check out their Instagram if you need a little inspiration. And while you're there, don't miss the Easy Bag; it's officially on my wishlist.

Those are a few of the brands currently inspiring me. I hope you discover something new to add to your own wishlist.

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Until next time,

Linda

Summer holidays are almost here. I'm writing this in 36-degree heat, slowly dissolving in my chair, already thinking about Mallorca in Two weeks. The list has started.

The foundation stays the same — minimal, clean, one good accessory. But I'm in the mood for a little more this summer. A bit more fun. Some colour. A bit of romance. Shoes that lift the whole thing.

So what actually goes in the suitcase for two weeks of sun? Dresses, mostly. Some skirts, tank tops, a few t-shirts. Sandals, raffia bags, swimsuits, sunglasses and accessories that pull it all together.

The beaded adjustable strap is my fun accessory this summer. I love it with a swimsuit, but it works a thousand different ways. It just elevates the whole look — instantly summer. I designed this one in collaboration with Love Stories.

Dresses:

Dresses. So easy to wear — and somehow always the chicest answer. A single piece, and you're done. These are the brands I'm loving right now:

• Reformation Madeline Sleep dress Made for summer evenings.

• Doen This is where the romance comes in.

• Ciao Lucia

• Posse love this dress

• Zara

• Khaite A dream dress in every sense

• Asceno I’m really excited to wear this piece. It's the kind of piece that makes getting dressed feel effortless—lightweight, chic, and so versatile. Whether you're spending the day by the beach, wandering through a new city, or heading out for a long lunch, it's one of those timeless staples you'll keep reaching for all season. Congrats on this beautiful collaboration dear .

Bags:

When it comes to summer accessories, nothing feels more effortless than a colourful, playful bag. Raffia bags, in particular, are a seasonal favourite of mine—I simply can’t get enough of them. They’re the perfect finishing touch to any warm-weather look.

• The Row Silk bag on the very top of my wishlist

• Reformation One of those pieces that instantly elevates an outfit.

• Zara Raffia Mini Shopper

• Elaree obsessed with this color

• Sezane A subtle pop of colour that makes all the difference.

• Sezane Classic

Sandals:

When it comes to summer dressing, a great pair of sandals is non-negotiable. While I tend to invest in timeless, comfortable styles, I also like to add a playful pair each season. These are the sandals I’ll be wearing on repeat all summer long.

• Khaite A wardrobe essential

• Massimo Dutti On my Wishlist

• Reformation And now the fun part

• Carmen I own 3 Pairs

• A.Emery Classic sandals you’ll wear in endless ways.

• About Arianne Chic but Fun. That one detail that makes a simple outfit feel considered.

Sunglasses:

Sunglasses are my number one essential. I probably own over a hundred pairs, and I still can't resist adding another. They instantly elevate every look.

Vincent Boulevard I get compliments on these every single time I wear them.

Khaite x Oliver Peoples Timeless, elegant but cool

Thistles Classic but cool

Summer Scents:

When the seasons change, so do my fragrances. I naturally gravitate towards completely different scents in the summer than I do in winter. While I love deeper, richer perfumes during the colder months, summer calls for something lighter, softer, and a little sweeter.

This time of year, I find myself reaching for fragrances with creamy vanilla, warm musks, delicate florals, and sun-kissed notes that feel effortless and comforting.

Abel Double Scoop: Summer in a bottle. Vanilla but different. It’s the perfect parfum for a summer evening.

Matiere Premier Metal Lavender: What I love most is how the fragrance evolves throughout the day. The lavender transforms unexpectedly modern—fresh, effortless, and incredibly easy to wear.

Dyptique: Eau des Sens Hais mist Sparkling notes that feel effortlessly summery. I love keeping a hair mist in my bag for quick touch-ups throughout the day. It’s the easiest way to refresh your hair and leave behind a subtle, beautiful scent wherever you go.

I hope this inspired you in some way and gave you a few ideas to take with you this summer. Here’s to a gorgeous, fulfilling, glowy, and relaxed season.

Thank you so much for reading.

Speak soon.

Linda xx

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Where we Stayed

Hotel Château d'Eau, located in the 10th. We keep coming back. The neighbourhood is vibrant, local, genuinely good. The hotel is small, intimate, and one of the better-kept secrets in terms of price.

Where we had Coffee

Finding new coffee spots is part of how we travel. We've been to Paris many times, but the city keeps reinventing itself. This trip we tried two new ones.

Tanat coffee

Tanat Coffee is a specialty coffee roaster founded in Paris, known for its commitment to quality, craftsmanship, and exceptional flavor. The company carefully sources high-quality coffee beans from producers around the world and roasts them with precision to highlight each coffee's unique characteristics. It shows in the cup!

Candle Kids Coffee

Candle Kids Coffee, located in Belleville. Opened in 2023 by two brothers — specialty coffee, homemade pastries, a space that feels both minimal and warm. We loved the coffee and the atmosphere. It felt really local.

What we Saw

The Matisse exhibition at the Grand Palais.

This Chanel bag. Still on my mind.

Were we had wine

Early June

Early June is a natural wine bar near Canal Saint-Martin, known for its rotating guest chefs, seasonal dishes, and exceptional wine list. Everything was spot on—the food, the wine, the vibe, and the atmosphere. Highly recommend.

Where we had breakfast

Résidence Kann

Breakfast at Résidence Kann. We ordered the granola bowl and the Scandinavian plate. The coffee was great, the atmosphere was relaxed, and it was the perfect spot to sit outside in the sun.

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For years, I’ve been sharing what inspires me on Instagram. The outfit, the brand I keep coming back to. But there’s always been a gap between what I post and what I actually want to say.

Instagram shows you the image. This is where I tell you everything else.

For those of you who don't know me yet—or have only come across me online.

I'm Linda Tol, a fashion entrepreneur, digital creative, and brand consultant. Over the years, I've had the opportunity to work with brands including Chanel, Prada, Louis Vuitton, and Bottega Veneta, while also building my own businesses: TOL Eyewear, Jules Coffee Concept, and Jules Bakery. I live in Haarlem with my partner Renwe and our three children, balancing family life with fashion, business, and everything in between.

So here I am. This is the space where the real stories live — why I chose a specific piece, what moved me about a place, which brand I’ve quietly been loyal to for three seasons running. The context behind the image.

I’ll take you behind the scenes. What works, what doesn’t, and why.
I’ve spent years as both a curator and an insider, and I want to share that perspective.

Thank you for joining me on this journey.

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— Linda