Here are some of my favorite fall pieces under $50.

Here are the 8 skincare/beauty brands you need to know right now:

1. Misaj Paris

   1. Misaj is a Maghreb-based beauty brand that developed a moisturizer with the purpose of protecting against mosquitoes. Founded by pharmacist, Amèle Mousaoui, this brand feels innovative, chic, and useful. Cannot wait to get my hands on this.

      

2. Sidia

   1. This brand has seemingly popped up everywhere, but if you’re one of the few that hasn’t heard about it yet, let me introduce you. Sidia develops unique body-care products that utilize fragrance as an extension of personal identity, with popular products coined as “Braless”, “Midas”, “Wired”, and “Soaked”.

      

3. Pavise

   1. Pavise’s edge is skin regeneration, using their proprietary DiamondCore technology which restarts cellular regenerations while protecting against daily damage. Their products claim to reverse visible signs of aging, while defending against UV damage.

      

4. Seven Sixty Skin

   1. I would be remiss without mentioning my own brand, a brand rooted from our origins in Palm Springs, CA, using the biotechnology of desert plants to support optimal hydration in the skin.

   

5. ByEllie Beauty

   1. ByEllie, started by founder Ellie Carlile, has gone viral for their unique brow gel that locks the brows in place with zero crustiness. As a thick eyebrow girlie, this is a product that travels with me everywhere I go. I have not found another product like it!

      

6. Monastery Beauty

   1. Monastery’s design team worked overtime developing their unique branding and packaging. Beyond the allure, their focus is creating products in “collaboration with nature and your skin’s own healing and restorative systems”.

   

7. Phyla Skin

   1. Phyla is a clinically-proven acne treatment that uses bacteriophage technology to only kill bad bacteria on the skin. Founded by Dr. Yug Varma, with an all-female advisory board, this brand is fascinating.

And trust me, we see this. As a consumer, it’s hard to understand the need for constant brand creation, in which they “create a solution” to a problem that frankly doesn’t exist.

I wish more founders were honest about wanting to innovate and birth a brand out of creativity, personal ambition, and product intentionality. Please stop telling me you’re the first brand to make acne feel fun again, when there are a million brands that are doing it brilliantly.

Sofie Pavitt Face, Starface, Reale Actives, Clearstem, Peace Out, Rhode’s pimple patch launch, Topicals, might I go on?

One thing I want to make clear: as an avid beauty buyer and skincare founder, I am constantly inspired and excited about innovation and unique brand identities. There is always room for innovation and creativity to shine! The brand’s I think are doing the best right now aren’t claiming to change the world, but rather building a lifestyle that people want to be apart of with fabulous, value-add products that serve the customer emotionally and physically.

For instance, I’m a big fan of Crown Affair, Rhode, Merit, Saie, Gisou, and more.

When we think of building Seven Sixty Skin, an (almost) 3-year-old brand that recently launched on Ulta.com, we are thinking of enchanting our audience with a world they want to be apart of. We tap into our main design inspiration, mid-century Palm Springs, and invite you into visuals that feel dream-like.

Our products are intentionally curated with desert plant biotechnology to deeply hydrate the skin. Our moisturizer has a mushroom blend, holding up to 100x its weight in water, with our lip balm powered by peptides and thick shea butter.

Reflecting on what works for us:

1. Community-first experience: Invite your customer into the brand, curate your relationship with them, treat them as valuable as you would treat an influencer (!!), and listen to them.

2. Earn, and keep, their trust: People are much more educated now than they were 10 years ago. They have so many resources available to them and many brands to pivot to. Be intentional with your promises and deliver on these to the best of your ability!

3. Differentiate your aesthetic: I truly believe in today’s saturated market, world-building is what will make your brand stand out. We’ve heard the same promises over and over, so create an impression in our brains that keep us addicted and referencing your aesthetic in everyday settings.

4. Don’t be afraid of competition: It’s inevitable. Lean into it, invite collaborations, pivot from each other, and learn from their marketing strategies.

5. Make yourself memorable: You’re competing against brands with unlimited capital - finding your niche and aesthetic, coupled with effective products. You need to put yourself out there, create a personal brand and speak to your customer.

If you’re thinking of building a brand, my advice to you is to find your niche - find what fuels you and what feels like an elevated, yet natural extension of your world. Especially if you are beginning with limited capital, it will be much easier to create content and build a personal brand around this exact aesthetic if it’s something you can recreate every day. Speak to the customer and value them! However, please don’t be the one that says they are bringing something new to a category that innovates daily. We’re exhausted.

Sincerely,

An avid beauty shopper and brand founder!

They outperforming the rest of LVMH, becoming one of the biggest reasons their Fashion and Leather Goods Division returned to growth after nearly 2 years of declines. In an economy squeezed by inflation and geopolitical turmoil, it doesn’t stop the ultra-wealthy from flocking to Dior.

How did they do it?

Firstly, you cannot deny the impact that creative director, Jonathan Anderson, has had on the brand. By announcing his appointment, they:

1. Gave existing customers a reason to return and stay excited

2. Created an identity that drew new customers in

It is because of this and the collection’s brilliance that Anderson saw major success from his first designs for Dior. According to WWD, Cécile Cabanis, the chief financial officer of LVMH, said ‘“Dior performed better than the fashion division average in the first half, with momentum reflecting the arrival in stores of Anderson’s first products since taking over as creative director of women’s and men’s collections last year’.”

This created permission to buy. A new creative director, fresh designs, and renewed media attention gave the customer a reason to spend.

Next, they stopped competing on products and began competing on relevance. When consumers began investing in Anderson’s first designs, they weren’t just buying into the product, but rather buying into the beginning of a new era at Dior. They became part of a broader cultural conversation.

Thirdly, affluent US consumers benefiting from strong equity markets and wealth creation in technology/AI sectors have allowed for spending money! Honing in on Dior, we saw growth come primarily from the United States. While still boasting strong performance from Japan and China, the US luxury market is seeing a new level of excitement.

One thing Dior is famous for is the use of storytelling. Their campaign visuals transport you into a fairytale, with their Instagram bio highlighting the quote:

“‘Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too.’ Christian Dior”.

They impress you through a feeling, and a sense of elegance, femininity, desire, and imagination. This invites the consumer into a world that feels exclusive and personal.

After seeing Anderson’s recent Haute Couture show in Paris, I have no doubt that we will continue to see Dior draw in growth and excitement.

1. A brooch or two!

I love that we’re seeing more of an interest in brooches - there are so many ways to incorporate brooches that add personality and whimsy.

2. The Chic Waist Belt

As it gets colder outside and we start to add layers upon layers, our outfits begin to lose shape. This is why I am loving a waist belt - it adds elegance, warmth, and structure. Some can be super pricey, so I’m including a list of affordable options here.

3. The Unique Statement Collar

Adding a collar embellishment is the perfect touch to provide a bit of glamour and uniqueness. We can get lost in darker colors and thick layers, so this is an incredibly chic touch to take your outfit to the next level.

Happy fall shopping!

XO

Mads

Read more

Because I’m constantly testing products, I’m incredibly picky about what actually graduates to cult favorite status. Most products have a short-lived honeymoon phase. Very few earn a permanent spot on the shelf.

To make the cut, a product has to pass a few non-negotiables:

• It cannot mess up my skin.

• It cannot mess up my insides either. (We’re reading ingredient lists around here.)

• It has to be worth the price. Whether that’s $18 or $180 is irrelevant - I never said this list was going to be budget-friendly!

• I have to miss it when it’s gone. If I finish the bottle and immediately think, ugh... now I have to repurchase this, congratulations. You’ve made it.

Thousands of products have come and gone. These are the handful that survived.

In absolutely no particular order, here are my holy grail complexion products. FYI: I had to keep this to complexion only, or this list would get out of a hand. Let me know what other product lists you want to see! <3

1. Hanyul’s Red Rice Hydrating Serum with Ceramide.

This serum may be $45, but it will last you ages. It provides this velvety hydration that is both satisfying and quenching. I love that word.

2. Biodance Bio Collagen Real Deep Mask for Pore Minimizing & Firming Care

This product has gone viral multiple times for good reason. It’s an overnight mask that comfortably hugs your skin, allowing you to wake up with a dewy glow like no other.

3. Beauty of Joseon Day Dew Sunscreen Lightweight SPF 50

I originally found this brand at a Korean skincare shop in Soho awhile back and fell in love. My first introduction to them was a sunscreen and I can proudly say, I am still a huge fan. Their sunscreens are lightweight, hydrating, and non-greasy!

4. Rhode Skin Barrier Butter Intensive Moisture Balm

This product is incredible in the fall/winter. It is one of my favorite products to lock in hydration before I go to bed.

5. Eadem Cashmere Peel Milky Exfoliant & Hydrating Essence

This is a beautiful gentle exfoliant with 9% AHA & PHA that helps to clear pores and rid of uneven texture.

6. Rhode Highlight Milk Multipurpose Luminizer

This is a recent launch so I haven’t been using it long, but it has become a staple in my routine. I love products that emphasize skin and allow my daily makeup routine to level-up without another makeup step. This is the perfect product to emphasize a natural dewiness.

XOXO,

Madison

The rise of “quiet luxury” and the internet’s fascination with “old money” aesthetics created an entire visual language built around restraint. Neutral palettes, understated tailoring, simple black trousers, oversized Celine-inspired or “CBK” sunglasses, heirloom-worthy handbags - it was elegant, aspirational, and for a while, incredibly refreshing after years of logo mania.

One thing that stood out to me was the more people chased the aesthetic, the less luxurious it became. What once felt exclusive slowly became another uniform, replicated thousands of times over on Pinterest boards, TikTok, and Instagram feeds until everyone was dressing from the same reference image.

Lately, I’ve noticed a refreshing shift.

The people whose outfits stay with me aren’t necessarily the ones dressed in head-to-toe designer or wearing the newest runway collections. They’re the ones whose wardrobes feel impossible to replicate because they’re built around something trends can’t manufacture: personality.

You see it everywhere in street style. The outfits that stop you mid-scroll aren’t memorable because someone bought the most coveted bag of the season, but because of the way they styled an outfit with unique color, pattern placement, layering that feels incredibly creative.

That’s what makes street style so compelling in the first place. It’s never really been about documenting clothes. It’s about documenting people.

For years, the algorithm quietly taught us to optimize for approval. Wear what gets saved, what looks expensive, or what everyone already agrees is beautiful. But approval and originality have never been the same thing, and somewhere in our pursuit of looking polished, many of us accidentally stopped looking like ourselves.

I think that’s why fashion feels so exciting right now. Personality has become its own form of luxury.

Not because bold dressing is suddenly “back,” but because we’re craving evidence that someone has an eye of their own! A wardrobe that has been collected instead of purchased. The goal isn’t to own the most beautiful wardrobe; it’s to own one that couldn’t possibly belong to anyone else.

In a world increasingly shaped by algorithms, AI, and polished perfection, creativity has become one of the few things that can’t be duplicated. Money can buy beautiful clothes, but it can’t buy perspective. It can’t buy taste. It can’t buy the instinct that leads someone to mix colors no one else would think to combine or hold onto a jacket for a decade because it’s become part of who they are.

Maybe that’s why “looking rich” no longer feels like the ultimate aspiration.

What’s truly luxurious now is looking unmistakably like yourself.

Use the code “FULL20” at checkout until July 17th at 11:59 PM PDT.

Not always because of the scores, intense matches, and charm of the tournament.

But because Wimbledon has become one of the clearest indicators of where fashion is heading next.

Tennis and fashion have been intertwined almost since the sport’s inception. What began in the late 1800s with restrictive Victorian corsets and ankle-length skirts has evolved into today’s interpretation of “tenniscore”, but one thing has remained remarkably consistent: tennis has always understood that presentation is part of the experience.

Unlike nearly every other sport, tennis has protected its traditions as Wimbledon still requires players to wear almost entirely white, spectators arrive dressed for the occasion rather than simply for comfort, and even the ball kids wear tailored Polo Ralph Lauren uniforms. Every detail feels considered.

This year’s Wimbledon felt less like a sporting event and more like a cultural runway. World No. 1 Jannik Sinner, who represents Gucci, arrived in a bespoke Nike court look, remaining chic and individualistic despite the all-white dress code. Naomi Osaka arrived wrapped in a breathtaking custom robe by Japanese designer Hana Yagi, crafted from vintage kimonos and bridal gowns before revealing her custom Nike match kit.

Meanwhile, in the Royal Box, Anna Wintour watched alongside Nicole Kidman, who wore a chic white Ralph Lauren suit with a pale pink shirt and matching tie- a look that somehow felt perfectly at home against the backdrop of Centre Court.

So does fashion keep falling in love with tennis?

Tennis is performance - but so is fashion

Fashion has always been about storytelling, and so has tennis. Every player walks onto Centre Court almost like an actor stepping onto a stage. Their entrance, uniform, and ritual matters. Naomi Osaka’s kimono wasn’t just clothing - it was telling us a story about her confidence going into that match, her culture that shapes her, and how femininity and dominance can by synonymous. The all-white dress code forces designers to innovate through silhouette, tailoring, uniqueness, texture, proportion rather than loud colors or pattern play. Ironically, the restriction creates more creativity.

Tennis has mastered aspiration

This is where Ralph Lauren comes in - people don’t want just the polo. They want the world, the grass courts, the strawberries and cream, the linen suit. Fashion has always sold this sense of aspiration and tennis fits right into this world of elegance and experience.

The players are becoming fashion’s new muses.

Athletes today embody things luxury wants associated with its brand:

Discipline, excellence, longevity, resilience, and elegance under pressure. They’re more than celebrities, they’re living under brand narratives with true emotion behind their performance. It creates an emotional experience across the board.

We are moving away from trend cycles and towards identity.

For years, fashion rewarded novelty. Now consumers are rewarding consistency. Brands and people winning aren’t reinventing themselves every six months - they’re becoming instantly recognizable and building distinct worlds (Ralph Lauren boasting its current success marries this concept beautifully).

Wimbledon’s consistency in dress code, tradition, sport, and luxury peaks the interest of the modern day consumer. Luxury brands are noticing because consumers are craving permanence again.

Instead of asking “what’s trending?”, people are asking “what do I want to become known for?”.

I could’t love it more.

“Tenniscore” might go out of trend, but its intersection with fashion never will. That is because tennis represents a sense of individual identity, tradition, elegance, discipline, ritual, and storytelling that will never go out of style.

Naomi Osaka at Wimbeldon 2026

Nicole Kidman in Ralph Lauren at the Wimbledon Men’s Championship 2026

Anna Wintour and Baz Luhrmann arriving to the Wimbledon Men’s Championship 2026.

Kate Middleton at Wimbledon Men’s Championship 2026

Marta Kostyuk in custom Wilson

Taylor Fritz arriving to his first round match in a bespoke Boss suit

Ralph Lauren never sacrificed his sense of self to fit into the fashion world. While everyone else seemed consumed by the next trend, the next silhouette, or the next reinvention, Ralph remained remarkably consistent. He was never interested in chasing trends - he was most interested in creating something timeless. Looking back now, it’s almost funny that the very thing that could have been considered his greatest risk ended up becoming his greatest strength.

Long before “world building” became the phrase every brand wanted to use, Ralph Lauren had already mastered it. He understood that a brand wasn’t simply the product you sold - it was the feeling you left people with. Every campaign, store, restaurant, home, place, or piece of furniture, belonged to the same world. It has become so distinctive that you can look at weathered horse stables or a distinctive dark wood and think, “that feels so Ralph Lauren”.

I’ve always admired people and brands that understand restraint. There is something so powerful about knowing exactly who you are and resisting the temptation to constantly prove it. There are very few people who can both of these things.

Another moment that has been replaying in my mind came from one of Ralph’s longtime models. She described spending much of her career shooting avant-garde French campaigns with dramatic makeup, lacquered hair, and styling that often felt more like costume than clothing. When she arrived on set for Ralph Lauren, he simply asked her to come as herself. Minimal makeup. Long brushed hair. Nothing that distracted from the woman wearing the clothes. She said it was the first time she had ever really seen herself in a campaign.

For some reason, that story perfectly explained Ralph’s understanding of women better than any interview could have. His clothes have always celebrated women rather than competed with them. They’re undeniably feminine and flattering, but never at the expense of comfort. They feel elegant without asking the woman wearing them to become someone else first.

After hearing him speak about his wife throughout the documentary, I don’t think that’s a coincidence.

The relationship between Ralph and Ricky Lauren ended up being one of my favorite parts of the entire film. Before his career ever became what it is today, she wrote him a note that said, “I’m not going to get in your way, I’m going to wish for you the wings to fly and I’ll be right there with you.” Decades later, she remains his muse, and you can’t help but notice how much of his understanding of women seems to being with simply understanding her.

There’s a warm to the way he talks about women that feels increasingly rare. He understands that confidence and comfort belong together, and the femininity isn’t something loud or performative, and that the most beautiful clothes are often the ones that allow a woman to feel most like herself.

One of the most encouraging parts of the documentary had nothing to do with fashion. Ralph never went to fashion school. He didn’t know how to sketch, cut patterns, or sew. By almost every traditional standard, he wasn’t the obvious person to build one of the greatest fashion houses in the world. Yet instead of viewing those things as reasons to wait, he simply focused on what he did have: taste, vision, and an unwavering belief in what he wanted to create.

I think that’s something so many people forget today. We spend years trying to become qualified enough to begin, convinced there’s another course to take, another credential to earn, another reason to postpone the thing we’re already dreaming about. Meanwhile, Ralph simply started!

Watching the documentary reminded me that something have a clear point of view is more valuable that having every technical skill in the room. Skills and teams can be built, but tase, intuition, and the ability to imagine a world that doesn’t yet exist are much harder to teach.

Method dressing is the practice of building a press-tour wardrobe that extends the world of a film beyond the screen. Rather than simply wearing beautiful clothes, actors and their stylists construct a visual narrative through fashion, drawing on the film’s themes, characters, color palette, or emotional landscape. The result is a press tour that feels like a continuation of the story rather than a separate marketing campaign.

Few have mastered the practice as consistently as Zendaya and her longtime stylist, Law Roach. From Challengers to Spider-Man and now The Odyssey, their collaborations have transformed premieres into cultural moments. Equally unforgettable are Margot Robbie’s meticulous recreation of Barbie’s iconic wardrobe throughout the Barbie press tour with stylist Andrew Mukamal, and, more recently, Meryl Streep’s return to the world of The Devil Wears Prada 2, with stylist Micaela Erlanger, where fashion once again became part of the storytelling itself.

Read more

Inspired by James McCrae’s poem Instructions Before Visiting Earth, the collection is an invitation to rediscover the beauty of the world through wonder and curiosity. Exquisite craftsmanship meets effortless femininity, resulting in a collection that is nothing short of breathtaking.

Set to soft, romantic music, the show felt like stepping into a couture dream you never wanted to wake from. Every look was crafted with remarkable precision, as Georges and Jad Hobeika celebrated the female form through impeccable tailoring, graceful silhouettes, and extraordinary attention to detail.

The collection unfolded like watching a garden bloom after rain—ethereal and romantic without ever feeling costume-like. Nearly every look showcased couture at its finest, featuring intricate three-dimensional florals, crystal vines, metallic bead embroidery, feather appliqué, cascading sequins, botanical lace, and hand-painted floral motifs. Rather than simply embellishing each garment, these details appeared to grow organically across the fabric, bringing every piece to life.

It was a beautiful reminder that true couture doesn’t need to be loud to leave a lasting impression. Georges Hobeika delivered a collection rooted in elegance, craftsmanship, and timeless beauty - one that felt as magical as it did masterful.

Watch the full runway show here.

The icing on the cake? Piccioli emerged with roughly 30 members of his atelier, all dressed in white lab coats, emphasizing that couture is the work of craftspeople - not just one person. Backstage, Piccioli said something that stood out immensely: he doesn’t want to recover Balenciaga’s archives - he wants to recover its values.

Welcome to the Piccioli era of Balenciaga.

“So here we go.

Take my hand

and jump off with me into the bliss—

of the abyss.”

Daniel Roseberry

For his first collection at Chanel, Matthieu Blazy looked not to fashion history, but to the pages of childhood. While wandering through Gabrielle “Coco” Chanel’s apartment, he discovered a book of classic fairytales, prompting the question: Was Gabrielle’s own life a fairytale? The answer unfolded on the runway through a collection that balanced whimsical storytelling with Chanel’s unmistakable femininity and refinement.

In an interview with Business of Fashion, Chanel Fashion President Bruno Pavlovsky explained exactly why Blazy was chosen to lead the house: “We didn’t choose Matthieu to just ‘do Chanel,’ we chose him so he could push the boundaries of what Chanel is, for the future. He will bring his modernity, his way of working — Chanel is ready to let itself be transported.”

For years, Chanel has remained synonymous with timeless elegance - tweed suiting, quilted flap bags, pearls, and an effortless Parisian sophistication. But even the most iconic houses must evolve. Rather than abandoning the codes that made Chanel legendary, Blazy reimagines them through a softer, more playful lens, introducing a sense of curiosity and imagination that feels both contemporary and unmistakably Chanel.

If this debut is any indication, the next chapter of Chanel won’t be about reinventing the fairytale - it will be about writing a new one!

.