At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from July 01- July 31, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

July 09, 2026: InspectionGo has launched embedded home insurance shopping within its HomeBinder homeownership platform through a partnership with Bindable. The integration allows homebuyers to compare quotes from more than 30 leading home insurance carriers directly within the HomeBinder Home Portal, alongside services such as utilities, moving, and home maintenance. Buyers can compare coverage options, bundle home and auto insurance, purchase policies online where available, or receive assistance from licensed insurance agents without leaving the platform. By embedding insurance into the homeownership journey immediately after the home inspection, the partnership aims to simplify one of the most important steps in the home-buying process while delivering timely, personalized insurance options in a seamless digital experience.

July 11, 2026: Golf Care, part of digital MGA Ripe, has become the official golf insurance partner of Scottish Golf, marking the first time the governing body has offered insurance directly to its individual members. Through the partnership, Scottish Golf members can purchase a co-branded insurance product featuring discounted premiums, lifetime new-for-old equipment cover, and other exclusive benefits. The initiative embeds specialist golf insurance into the membership journey, making protection more accessible while helping raise awareness of equipment and liability risks among golfers.

July 13, 2026: Wallbid has launched RetailSure360, an embedded insurance platform designed to help retailers seamlessly integrate protection products into the customer purchase journey. The solution enables retailers to offer extended warranties and device protection at the point of sale through a fully digital experience that integrates directly with existing ERP and commerce systems. From policy issuance to digital claims management, the platform streamlines the entire protection lifecycle while creating an additional revenue stream for retailers. Built on Wallbid’s embedded insurance infrastructure and supported by its network of insurers and reinsurers, RetailSure360 aims to make embedded protection a standard part of the retail experience rather than an optional add-on.

July 16, 2026: Willis, a WTW business, has partnered with embedded insurance infrastructure provider Kayna and construction workforce management platform Kwant to launch KwantSure, an embedded insurance program that enables subcontractors to purchase project compliant insurance directly within Kwant’s platform. The solution integrates insurance procurement into Kwant’s certificate of insurance tracking workflow, allowing subcontractors to obtain quotes and secure coverage in minutes while helping general contractors improve compliance monitoring and reduce project risk through real time insurance visibility.

July 23, 2026: Jubilee Health Insurance has partnered with global insurtech bolttech to expand embedded health insurance across East Africa by integrating insurance directly into the digital journeys of financial institutions, retailers, and other service providers. Through bolttech’s API-driven embedded insurance platform, distribution partners will be able to seamlessly offer Jubilee’s health insurance products within their existing apps and websites, supporting product configuration, partner onboarding, policy purchase, administration, and claims management. The partnership aims to simplify access to health protection, reduce friction in the insurance buying process, and extend coverage to underserved communities across the region. The rollout will begin with Jubilee’s Hospicash product before expanding to a broader portfolio of health insurance offerings.

July 26, 2026: Chubb has partnered with Amazon to embed device protection insurance directly into Amazon’s online checkout experience for customers in the UK and Spain. Consumers purchasing eligible computers, tablets, and gaming devices can seamlessly add insurance at the point of sale without leaving the purchasing journey. The embedded protection covers accidental damage and breakdown, with optional theft protection available for selected plans, making it easier for customers to protect their devices from day one. The collaboration combines Amazon’s digital retail platform with Chubb’s embedded insurance capabilities to deliver a frictionless insurance purchase experience and expand access to device protection across Amazon’s customer base.

News, Releases and Launches

July 15, 2026: Corgi Insurance has launched Golden, a dedicated sports and entertainment insurance platform designed to simplify commercial insurance for the sports industry. Built on Corgi’s AI-native, full-stack insurance platform, Golden consolidates what has traditionally been a fragmented insurance process by providing customized insurance programs, rapid issuance of certificates of insurance, in-house claims management, embedded risk support, and prevention services through a single platform. The solution offers more than 20 lines of commercial insurance tailored to the unique needs of sports organizations and is already supporting organizations such as USA Fencing and other Olympic programs. The launch represents Corgi’s expansion into specialty commercial insurance, targeting the approximately $600 billion global sports industry

July 28, 2026: Cover Genius has acquired Berlin-based insurtech Friendsurance to strengthen its position in the European embedded insurance market, particularly in the banking sector across Germany, Austria, and Switzerland (DACH). The acquisition combines Cover Genius’ global embedded protection platform with Friendsurance’s digital bancassurance technology, regulatory expertise, and established relationships with financial institutions. By integrating Friendsurance’s PSD2 open banking capabilities and GDPR-compliant infrastructure, Cover Genius aims to help banks embed insurance more seamlessly into customer journeys while creating new non-interest revenue opportunities. The Friendsurance team will join Cover Genius, with the combined company offering an expanded suite of embedded protection solutions to banks and insurers across Europe. Financial terms of the deal were not disclosed.

Investments and Funding Rounds

July 14, 2026: Cover Genius has raised $100 million in funding backed by Vista Credit Partners, valuing the embedded insurance company at $1.9 billion. The capital will be used to accelerate the company’s AI-first strategy by enhancing enterprise integrations, expanding AI-driven capabilities such as hyper-personalization, automated claims, and agentic distribution, and supporting platform scalability and selective acquisitions. The funding follows strong business momentum, including 50% year-over-year revenue growth in 2025, more than $3.2 billion in gross written sales, over 240 million policies issued, and a global network of 200+ partners and 50+ insurance carriers serving more than 70 million customers across sectors including travel, retail, logistics, and financial services.

Hand-picked embedded insurance insights and news which are worth reading

Carmakers Are Redefining Motor Insurance Through Embedded Distribution

#EmbeddedInsurance #MotorInsurance #Automotive #InsuranceDistribution #Insurtech #ConnectedMobility #CustomerExperience #DigitalInsurance #InsuranceInnovation #Mobility

A growing number of partnerships between automotive manufacturers and insurers suggests that embedded insurance is becoming a strategic component of the vehicle ownership journey rather than simply an optional add on at the point of sale. Industry estimates forecast the global embedded insurance market to exceed US$1 trillion in gross written premiums by 2033, while 81% of Millennials and Gen Z say they want the option to purchase auto insurance as part of the car buying experience. Partnerships involving Mercedes-Benz and Zurich, Bentley and Chubb, Stellantis and bolt, and Jaguar Land Rover and Liberty Mutual illustrate how insurers are embedding tailored coverage directly into automotive ecosystems. As vehicles become increasingly connected and technologically advanced, these collaborations are helping reshape motor insurance distribution while creating more seamless and personalised customer experiences.

Read more

Embedded Insurance Is Becoming a Standard Feature of the Digital Travel Experience

#EmbeddedInsurance #TravelInsurance #TravelTech #CustomerExperience #Insurtech #ParametricInsurance #DigitalInsurance #TravelIndustry #InsuranceInnovation #EmbeddedFinance

We came across an interesting article by Ross Sinclair, CEO of insurtech EIP, exploring why embedded insurance is increasingly becoming a standard offering for travel agents and booking providers. As travel disruption becomes more frequent and customer expectations continue to evolve, the article argues that integrating insurance directly into the booking journey is no longer simply an ancillary product but an important part of delivering a seamless customer experience. The author also highlights how advances in AI and data analytics are enabling travel providers to offer more personalised and relevant protection, while the growing adoption of parametric insurance is helping simplify claims through automatic payouts for predefined events such as flight delays or severe weather. Beyond improving customer satisfaction, embedded insurance is also delivering tangible commercial benefits. The article references a US travel company that reported a 26.2% increase in third party revenue after integrating embedded travel insurance into its booking journey, illustrating how protection can create value for both travellers and travel providers. We thought this article offered valuable insights into why embedded insurance is rapidly becoming a strategic differentiator across the travel ecosystem.

Read more

Open and Embedded Insurance White Papers and Reports

We recently launched three new whitepapers and reports in 2026, providing insights into evolving embedded insurance models, technology enablement, and partnership strategies.

SAP Fioneer — Speed vs. Control: An Insurer Playbook for Scaling Embedded Insurance

This whitepaper explores why many embedded insurance initiatives struggle to scale beyond pilot phases. Based on expert interviews and industry insights, the report highlights key friction points, including legacy technology, regulatory complexity, fragmented ownership, and partner constraints, and introduces a capability-led framework to help insurers scale embedded insurance while maintaining control over customer value, data, and governance.

Download here

InsureMO — Beyond the Core: AI-Ready Embedded Insurance Without Core Transformation

Developed in partnership with InsureMO, this whitepaper demonstrates how insurers can launch embedded insurance programmes in weeks using API orchestration layers, without major core system transformation. Drawing on deployments across Europe and Asia-Pacific, the report provides practical case studies and implementation insights from insurers already scaling embedded insurance initiatives.

Download here

SAS — Building Effective Embedded Insurance Journeys in Motor & Mobility

This report examines how insurers, OEMs, and distributors are building end-to-end embedded insurance ecosystems in the motor and mobility space. Combining expert perspectives and SAS insights, the whitepaper addresses recurring business and technology challenges while outlining how organizations can deliver tangible customer value and future-ready embedded mobility propositions.

Download here

From Invisible to Invaluable: Reimagining Card-Linked Insurance Benefits

The Open & Embedded Insurance Observatory, in collaboration with Fortegra, explores how card-linked insurance benefits can evolve from overlooked, cost-driven features into strategic tools for customer engagement and revenue growth. The paper argues that financial institutions should shift away from measuring success solely through claims frequency and instead focus on the incremental customer value and spending behaviour generated by embedded benefits. It highlights how data analytics, AI-powered claims automation, contextual customer communication, and personalised benefit portfolios can transform traditional credit card protection programmes into highly relevant, customer-centric offerings. The report also examines evolving underwriting models, the impact of digital-first banks in reshaping customer expectations, and why proactive engagement is becoming essential for financial institutions seeking to differentiate through embedded insurance rather than treating benefits as a compliance or cost exercise.

Read more

To access the complete list of reports and whitepapers, click the button below.

Download full reports catalogue

Upcoming events of the Observatory

New York Plenary Meeting 2026 — The Future of Open & Embedded Insurance 🇺🇸
Tuesday, 22 September 2026 | 13:00–19:00
AWS New York HQ, 7 West 34th Street, New York

The Observatory returns to New York for its annual U.S. plenary, bringing together members and the wider community for a focused afternoon on where embedded and open insurance are heading.

👉 To express interest in participating, apply via the short form here: openinsuranceobs.com/plenary-meeting-new-york-2026

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA Partners, bolttech, bsurance, Cosmote Telecom, Dai-Ichi Life International, Epoq, Europ Assistance, EY, Fortegra, Generali, habit, Helvetia, Hiscox, InsureMo, Jaguar Land Rover, Mapfre, Marsh, Meiji Yasuda, Metlife, Moter, Net Insurance, Onsi, Qover, SAS, Sure, Swiss Re, Travelers, UNIQA, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

Based on our latest report developed in collaboration with Ageas Group and bolttech, this session will explore how embedded insurance is transforming banking and fintech. As financial institutions look for new ways to drive customer engagement, increase loyalty, and unlock new revenue streams, embedded insurance is emerging as a key strategic opportunity.

Chaired by Yuri Poletto, the discussion will feature Sachin Gupta (Ageas) and Francesca Cossu (bolttech), who will share insights drawn from global market research, consumer trends, and real-world case studies across Asia, Europe, and North America. The webinar will also examine regional market dynamics, evolving customer expectations, practical implementation lessons, and the strategic priorities for banks and fintechs embedding protection into everyday financial journeys.

Whether you represent a bank, fintech, insurer, or digital platform, this webinar will provide valuable perspectives on where the market is heading and how organizations can position themselves for the next phase of embedded insurance growth.

We look forward to welcoming you and answering your questions during the live Q&A session. Register today to secure your place.

Register now

We look forward to seeing you there!

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from June 01- June 30, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

June 03, 2026: Owen has partnered with Assurant to provide embedded travel insurance and fraud protection for Swan, Europe’s embedded banking platform. The solution is integrated directly into Swan-powered business card products, allowing Swan’s B2B software partners to offer insurance natively within their financial products across France and Europe. Under the partnership, Assurant provides the insurance capacity, Owen manages the embedded insurance infrastructure as broker and third-party administrator, and Allianz delivers assistance services. The collaboration enables fintechs and software platforms to embed protection seamlessly into banking experiences without complex insurance integrations or regulatory overhead.

June 04, 2026: Ageas UK has been appointed as the lead insurer for BYD UK’s embedded motor insurance proposition, which is powered by bolttech and distributed through regulated broker Car Care Plan. The solution enables customers to purchase tailored EV insurance seamlessly during the vehicle buying process, both online and at dealerships. bolttech provides the digital embedded insurance platform, Car Care Plan manages the regulated distribution, and Ageas underwrites the insurance, creating an integrated customer experience that simplifies access to EV specific protection while supporting the growing electric vehicle ecosystem in the UK.

June 11, 2026: ING has selected bolttech as its strategic partner to expand embedded insurance and protection solutions across multiple European markets. The partnership is already live in the Netherlands, Italy, Poland, and Belgium, with further expansion planned. ING contributes its extensive retail customer base and distribution network, while bolttech provides its technology enabled insurance platform, servicing capabilities, and ecosystem of insurers to embed protection into the banking experience. The collaboration supports ING’s broader subscription strategy by making insurance easier to access while simplifying multi market insurance operations.

June 11, 2026: Ageas UK has entered into a strategic partnership with Wrisk by joining the insurtech’s motor insurance panel to expand embedded motor insurance through automotive manufacturer channels. The partnership combines Ageas’s underwriting expertise with Wrisk’s embedded insurance platform and real time OEM vehicle data to create a scalable B2B2C distribution model. By embedding insurance directly into the vehicle purchase and ownership journey, the collaboration enables manufacturers to offer more personalized, data driven motor insurance while providing customers with a seamless insurance experience integrated into the buying process.

June 17, 2026: Zurich Insurance (Hong Kong) has partnered with YAS Insurance to launch an embedded insurance solution for robots in Hong Kong. Under the partnership, Zurich develops bespoke micro insurance products that are embedded directly into YAS’s robotics sales and service offerings, enabling businesses to purchase robotics with integrated protection. The coverage helps corporate customers manage repair costs, operational risks, and liability exposures associated with deploying robots across industries such as manufacturing, logistics, retail, construction, and hospitality. The initiative is designed to accelerate AI and robotics adoption by combining Zurich’s underwriting expertise with YAS’s AI driven risk technology and embedded insurance platform.

June, 2026: InsureMO has become a formal partner of Anthropic to enable insurers and distributors to build AI-powered insurance applications on its global insurance infrastructure platform. Through its API, Data, and AI architecture, including more than 2,500 atomic APIs and a live Model Context Protocol (MCP) server, InsureMO allows AI tools such as Claude Code to develop insurance workflows including underwriting, claims, policy administration, quote-and-bind, and customer service. The partnership aims to accelerate the deployment of compliant, enterprise-grade agentic AI solutions across the insurance value chain, leveraging infrastructure already operating in more than 50 countries.

June, 2026: A major global insurance broker in Australia has partnered with InsureMO to modernize commercial insurance placement by replacing traditional email- and portal-based workflows with an API-first negotiation platform. Initially launched for workers' compensation, the solution will expand to industrial special risks (ISR), liability, and commercial motor insurance, ultimately connecting a panel of ten insurers. The platform enables new business, renewals, policy amendments, and imports through a centralized, version-controlled environment where brokers and insurers exchange submissions, negotiate terms, and compare layered or co-insurance placements in real time via shared APIs. The deployment, built largely using agentic AI-assisted engineering, marks one of Australia's first large-scale implementations of API-driven commercial insurance placement infrastructure, significantly improving efficiency, collaboration, and transparency across the commercial broking process.

News, Releases and Launches

June 02, 2026: Nsure, a US based insurtech and digital insurance marketplace has launched a ChatGPT app that enables consumers to compare and purchase home insurance through a conversational AI interface. Users complete a single questionnaire within ChatGPT and receive quotes, pricing, coverage details, and policy comparisons from multiple insurers before being redirected to Nsure’s website to complete the purchase. The launch introduces ChatGPT as a new digital distribution channel for insurance shopping, making it easier for consumers to discover, compare, and purchase home insurance using natural language interactions.

June 15, 2026: GetCovered, a proptech and embedded insurance platform focused on multifamily housing, has acquired AI powered vendor intelligence company Revyse to expand its risk and compliance capabilities. The acquisition combines GetCovered’s embedded insurance, certificate of insurance tracking, and operational risk platform with Revyse’s AI driven vendor compliance, contract management, and spend intelligence tools, creating a unified platform that manages risk across both residents and vendors. The move supports GetCovered’s broader strategy of strengthening its embedded insurance ecosystem by integrating insurance compliance directly into property management workflows, while also accelerating product development and expanding partnerships with insurers, MGAs, and property management platforms.

June 30, 2026: Embedded insurance insurtech Wallbid has launched ScreenFix, a patent-pending, AI-powered remote device assessment solution designed to transform how smartphone insurance is underwritten and managed. With more than 90% of smartphones currently uninsured, leaving millions of users exposed to the most common mobile risk of a cracked screen, ScreenFix enables customers to assess and insure both new and already-in-use devices in around three minutes, without requiring a store visit or lengthy inspection. Through a guided assessment, the app verifies the device's screen condition, touchscreen functionality, camera performance, other key components, and IMEI at the point of sale, while repeating the verification during the claims process to help reduce fraud and improve operational efficiency. Designed as a plug-and-play solution for telecommunications providers, banks, fintechs, retailers, and e-commerce platforms, ScreenFix can be embedded into existing digital channels, enabling distributors to offer high-relevance device protection to millions of customers with both new and existing smartphones. The solution aims to increase insurance adoption among previously uninsured devices while also supporting more sustainable repair-over-replacement practices.

Investments and Funding Rounds

June 24, 2026: Matic, an embedded insurance platform that integrates insurance into the home and auto ownership journey, has secured a strategic minority investment from Primus Capital. The funding will support the continued development of Matic’s proprietary insurance platform, expansion of its embedded insurance partnerships, and future acquisitions. Alongside the investment, Matic also acquired Policygenius’ property and casualty insurance portfolio, adding nearly 30,000 home, auto, and personal lines policies to its platform. The acquisition strengthens Matic’s position as a leading embedded insurance distributor serving more than 100 distribution partners across mortgage, banking, real estate, and personal finance, while providing customers access to a marketplace of over 70 insurance carriers.

June 25, 2026: Mitigata, an AI native cyber resilience platform, has raised US$15 million in a Series B funding round led by Bessemer Venture Partners, with participation from existing investors Nexus Venture Partners, Titan Capital, and WEH Ventures. The company combines AI powered security operations, cyber risk intelligence, compliance automation, incident response, and cyber insurance into a unified platform, serving more than 800 enterprise customers. The new funding will be used to expand its Security Operations Centre, strengthen AI and product development, grow its engineering and customer success teams, and accelerate international expansion into markets including the Middle East, North Africa, Southeast Asia, and beyond.

Hand-picked embedded insurance insights and news which are worth reading

The Broker as Ecosystem Architect: How AI and Connected Vehicles Are Reshaping Automotive Insurance

Insights from a conversation between Willis and InsureMO on the future of embedded automotive insurance, AI driven distribution, and ecosystem orchestration.

#Willis #InsureMO #AutomotiveInsurance #EmbeddedInsurance #Mobility #ConnectedVehicles #InsuranceAPIs #ArtificialIntelligence #InsurTech #InsuranceInnovation

The conversation highlights how the role of the insurance broker is evolving from placing policies to orchestrating complex automotive insurance ecosystems. Rather than simply sourcing insurance capacity, brokers are increasingly expected to combine underwriting expertise, actuarial capabilities, technology platforms, regulatory knowledge, and multiple insurance partners into integrated solutions tailored to automotive manufacturers. This shift reflects the growing demand from OEMs for flexible insurance models that combine warranties, self funded programmes, traditional insurance, and embedded digital experiences across the entire vehicle ownership lifecycle.

A second key theme is the emergence of AI as the next distribution channel for insurance. As consumers increasingly use conversational AI to discover products and services, insurers, brokers, and automotive manufacturers will need AI ready infrastructure capable of supporting quoting, underwriting, and eventually policy transactions through connected APIs. The discussion suggests that competitive advantage will increasingly depend on who controls customer touchpoints and data across the vehicle lifecycle. Manufacturers that can combine connected vehicle data, CRM capabilities, and embedded insurance partnerships will be better positioned to deliver personalised protection experiences while maintaining ownership of the customer relationship.

Read more

Cyber Insurance Costs Rise as Escalating Digital Threats Reshape Business Risk

#CyberInsurance #CyberRisk #CyberSecurity #RiskManagement #DigitalResilience #BusinessContinuity #CyberResilience #InsuranceInnovation #EnterpriseRisk #ArtificialIntelligence

A recent analysis by Crisis24 highlights that cyber insurance is becoming an increasingly important component of enterprise risk management as businesses face a growing volume and sophistication of cyber threats. Rising ransomware attacks, AI enabled cybercrime, supply chain vulnerabilities, and evolving regulatory requirements are prompting insurers to strengthen underwriting standards, leading many organisations to invest more heavily in cybersecurity controls to secure favourable coverage terms. While cyber insurance premiums have grown significantly over the past decade, insurers are placing greater emphasis on proactive risk mitigation, making cyber resilience, employee awareness, and incident response capabilities critical factors in determining coverage and pricing.

Read more

Open and Embedded Insurance White Papers and Reports

We recently launched three new whitepapers and reports in 2026, providing insights into evolving embedded insurance models, technology enablement, and partnership strategies.

SAP Fioneer — Speed vs. Control: An Insurer Playbook for Scaling Embedded Insurance

This whitepaper explores why many embedded insurance initiatives struggle to scale beyond pilot phases. Based on expert interviews and industry insights, the report highlights key friction points, including legacy technology, regulatory complexity, fragmented ownership, and partner constraints, and introduces a capability-led framework to help insurers scale embedded insurance while maintaining control over customer value, data, and governance.

Download here

InsureMO — Beyond the Core: AI-Ready Embedded Insurance Without Core Transformation

Developed in partnership with InsureMO, this whitepaper demonstrates how insurers can launch embedded insurance programmes in weeks using API orchestration layers, without major core system transformation. Drawing on deployments across Europe and Asia-Pacific, the report provides practical case studies and implementation insights from insurers already scaling embedded insurance initiatives.

Download here

SAS — Building Effective Embedded Insurance Journeys in Motor & Mobility

This report examines how insurers, OEMs, and distributors are building end-to-end embedded insurance ecosystems in the motor and mobility space. Combining expert perspectives and SAS insights, the whitepaper addresses recurring business and technology challenges while outlining how organizations can deliver tangible customer value and future-ready embedded mobility propositions.

Download here

From Invisible to Invaluable: Reimagining Card-Linked Insurance Benefits

The Open & Embedded Insurance Observatory, in collaboration with Fortegra, explores how card-linked insurance benefits can evolve from overlooked, cost-driven features into strategic tools for customer engagement and revenue growth. The paper argues that financial institutions should shift away from measuring success solely through claims frequency and instead focus on the incremental customer value and spending behaviour generated by embedded benefits. It highlights how data analytics, AI-powered claims automation, contextual customer communication, and personalised benefit portfolios can transform traditional credit card protection programmes into highly relevant, customer-centric offerings. The report also examines evolving underwriting models, the impact of digital-first banks in reshaping customer expectations, and why proactive engagement is becoming essential for financial institutions seeking to differentiate through embedded insurance rather than treating benefits as a compliance or cost exercise.

Read more

To access the complete list of reports and whitepapers, click the button below.

Download full reports catalogue

Upcoming events of the Observatory

Building Bridges: Partnerships and Alignment in Embedded Insurance 🇨🇭
Thursday, 9 July 2026 | 10:00–16:00
Venue: Swiss Re Centre for Global Dialogue, Rüschlikon, Switzerland.

The Observatory is co-hosting an invitation-only summit with Swiss Re dedicated to one of the most underexplored questions in embedded insurance: how insurers, distributors, and bridge builders (platforms and TPAs) actually evaluate, structure, and sustain partnerships.

The day is built around five curated sessions covering the insurer’s lens, the distributor’s voice, the role of platforms and TPAs, KPIs and definitions of partnership success, and standardisation as an alignment tool — with confirmed voices from AXA Partners, Allianz Direct, Generali, Qover, Caarea, bsurance, AM Trust, Acasta, UNIQA, 42 Underwriting.

👉 To learn more or to be considered for participation, write to: info@openinsuranceobs.com

New York Plenary Meeting 2026 — The Future of Open & Embedded Insurance 🇺🇸
Tuesday, 22 September 2026 | 13:00–19:00
AWS New York HQ, 7 West 34th Street, New York

The Observatory returns to New York for its annual U.S. plenary, bringing together members and the wider community for a focused afternoon on where embedded and open insurance are heading.

👉 To express interest in participating, apply via the short form here: openinsuranceobs.com/plenary-meeting-new-york-2026

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA Partners, bolttech, bsurance, Cosmote Telecom, Dai-Ichi Life International, Epoq, Europ Assistance, EY, Fortegra, Generali, habit, Helvetia, Hiscox, InsureMo, Jaguar Land Rover, Mapfre, Marsh, Meiji Yasuda, Metlife, Moter, Net Insurance, Onsi, Qover, SAS, Sure, Swiss Re, Travelers, UNIQA, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from May 01- May 31, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

May 01, 2026: Cover Genius renewed its multi-year partnership with Turkish Airlines to expand embedded travel protection offerings across international markets. The partnership aims to broaden insurance availability into new geographies including Australia and Latin America, introduce more tailored protection options in the US and EU, and expand the range of travel protection products available through the airline’s booking journey and post-booking channels. Since launch, the partnership has expanded from domestic deployment to operations across 57 countries, with strong growth in premium generation and customer satisfaction through digitally embedded protection and faster claims processing.

May 19, 2026: ITC Infotech and InsureMO have formed a strategic alliance to help insurers across the Middle East, Africa, and India accelerate digital transformation through AI-driven modernization. The partnership combines ITC Infotech’s K-Fabric agentic AI framework with InsureMO’s platform of more than 2,500 insurance APIs, enabling insurers to automate underwriting, claims, product configuration, and other core processes without replacing legacy systems. By leveraging open API architecture and intelligent automation, the collaboration aims to reduce implementation timelines, improve operational efficiency, and support faster product launches, while providing insurers with a lower-risk path to modernization and innovation. The companies will initially focus on high-growth markets in the Middle East, Africa, and India, with plans to expand globally over time.

May, 2026: Alpha FMC, a global insurance and wealth management consultancy, has partnered with InsureMO, an insurance infrastructure platform offering APIs, data services, and AI-enabled insurance capabilities. The partnership aims to help insurers, MGAs, and delegated underwriting programs accelerate product development and market entry without replacing existing core systems. By combining Alpha FMC’s insurance consulting and implementation expertise with InsureMO’s extensive library of production-ready APIs, pre-configured insurance products, and AI-ready platform, the collaboration enables organizations to launch new insurance propositions within weeks rather than months, supporting faster innovation and more efficient program deployment.

May 22, 2026: Core Travel Insurance and Openkoda launched a new digital platform for embedded group travel medical insurance, designed to modernize how organizations manage travel coverage while enabling travelers to personalize their protection. Built and deployed in eight weeks, the platform provides unified portals for policy management, brokers, organizations, and travelers, while integrating directly with travel assistance providers and third-party administrators through APIs. The solution combines foundational group coverage with traveler-specific upgrades, creating a more flexible, digitally enabled insurance experience for organizations managing large traveling populations.

News, Releases and Launches

May 05, 2026: Roamly launched Roamly FSD (Full Self Driving), a usage-based commercial insurance product designed specifically for autonomous fleets and robotaxi operations, becoming one of the first insurance offerings to dynamically adjust pricing based on autonomous vehicle usage. Initially launched for Tesla vehicles through API integration with Roamly’s proprietary Wheelbase platform, the product prices insurance in real time by the mile and provides up to a 50% reduction in insurance costs when vehicles switch into autopilot mode. The launch addresses a major challenge in autonomous mobility by aligning insurance pricing with changing risk exposure during autonomous driving and enabling faster scaling of commercial self-driving fleets.

May 13, 2026: AXA XL launched a dedicated Prevention Business Unit to scale risk prevention and consulting services, reflecting a strategic shift from traditional risk transfer toward proactive risk mitigation and resilience solutions. The new unit, which becomes AXA XL’s fifth business division, combines advanced data analytics, technology, risk engineering, and advisory capabilities to help businesses manage emerging risks such as climate change, cyber threats, supply chain disruption, and operational resilience. Led by Libby Benet, the initiative aims to expand prevention capabilities globally while strengthening AXA XL’s positioning as a risk partner rather than solely an insurance provider.

May 26, 2026: Generali rebranded its global Care platform as Redion, creating a unified brand that combines Europ Assistance and Generali Employee Benefits under a single technology-enabled care ecosystem. The rebrand formalizes nearly three years of operational integration and aims to strengthen Redion’s position across employee benefits, travel insurance, health, mobility, assistance services, and embedded insurance programs. With a unified data strategy, pooled AI investments, and shared technology infrastructure, Redion is designed to provide integrated protection and assistance services at global scale while maintaining continuity for existing customers and partners.

May 28, 2026: Small business insurance provider, Thimble, launched a ChatGPT integration that enables brokers, agencies, and embedded insurance partners to generate real time commercial insurance quotes, compare coverage options, and streamline underwriting workflows directly within ChatGPT. The integration connects conversational AI with Thimble’s quoting and underwriting infrastructure, allowing users to access insurance pricing and coverage information through natural language prompts rather than traditional workflows. The initiative reflects a broader industry shift toward conversational AI as a distribution channel and positions ChatGPT as an additional entry point for commercial insurance discovery, quoting, and policy purchasing.

May 29, 2026: Floodbase launched its Quote API to automate and scale parametric flood insurance quoting, enabling insurers and MGAs to reduce manual underwriting cycles that traditionally took weeks into instant quoting workflows. The API allows carriers to integrate location-specific flood intelligence, automated pricing inputs, and standardized quote generation directly into broker and underwriting systems, making parametric flood coverage more scalable across underserved small and midsized commercial markets. The launch also expands the ability to create portfolio-scale flood products, including embedded insurance offerings and parametric reinsurance structures, while supporting faster distribution and improved flood risk protection in a market where a significant portion of losses remain uninsured.

Investments and Funding Rounds

May 28, 2026: Corgi, an AI-driven insurance platform focused on commercial insurance infrastructure, raised US$106 million in fresh funding, bringing its valuation to US$2.6 billion, to accelerate expansion into additional insurance verticals and scale its AI-powered underwriting, claims handling, and embedded insurance capabilities. The company has experienced exceptionally rapid growth, with its valuation doubling from approximately US$1.3 billion in an earlier funding round completed only weeks before, highlighting strong investor appetite for AI-enabled insurance infrastructure businesses. The funding will support expansion across sectors such as trucking, small businesses, and sports while strengthening its full-stack insurance ecosystem.

Hand-picked embedded insurance insights and news which are worth reading

Frictionless Insurance Depends on Context, Not Just Technology

#EmbeddedInsurance #Insurtech #InsuranceInnovation #CustomerExperience #DigitalTransformation #InsuranceDistribution #InsuranceTechnology #FutureOfInsurance

At Insurtech Insights 2026, industry leaders highlighted that frictionless insurance is no longer simply about digitization, it is about delivering protection at the right moment, within the right customer journey, and with minimal disruption. Successful embedded insurance models increasingly rely on contextual experiences, localized strategies, omnichannel distribution, and strong ecosystem partnerships. The discussion also reinforced that scalable embedded insurance requires more than technology alone; flexible partnerships, modular architectures, and continuous optimisation are becoming critical differentiators as insurers seek to expand across multiple markets and customer segments.

Read More

Embedded Insurance Moves from Distribution Play to AI-Powered Infrastructure

#EmbeddedInsurance #ArtificialIntelligence #Insurtech #InsuranceInnovation #DigitalTransformation #APIEconomy #InsuranceTechnology #FutureOfInsurance

The next phase of embedded insurance is increasingly being shaped by AI operating behind the scenes rather than through customer-facing features alone. Industry leaders suggest AI is already improving underwriting, pricing, distribution, and customer engagement by enabling more relevant protection at the right moment within digital journeys. However, the shift is not only about automation — scalable embedded insurance increasingly depends on strong API infrastructure, trusted data ecosystems, transparency, and seamless partner integrations. As embedded models mature, competitive advantage may increasingly come from invisible infrastructure and execution capabilities rather than product differentiation alone.

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India’s Financial Services Sector Accelerates AI Adoption Across Core Operations

#ArtificialIntelligence #India #FinancialServices #FraudDetection #DigitalTransformation #Fintech #RiskManagement #FutureOfFinance

Financial institutions in India are increasingly moving AI beyond experimentation and embedding it into core operations, with AI-led decision-making and real-time fraud detection emerging as major investment priorities. Rising transaction volumes, growing digital adoption, and increasing fraud complexity are pushing firms to strengthen risk management capabilities while improving operational efficiency and customer outcomes.

The shift signals a broader transformation across India’s financial ecosystem, where AI is increasingly being deployed to enhance risk assessment, automate workflows, strengthen fraud prevention, and support faster decision-making at scale. As adoption accelerates, long-term success will likely depend not only on technology investment but also on governance, data quality, regulatory readiness, and the ability to operationalise AI effectively across increasingly digital financial ecosystems.

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Open and Embedded Insurance White Papers and Reports

We recently launched three new whitepapers and reports in 2026, providing insights into evolving embedded insurance models, technology enablement, and partnership strategies.

SAP Fioneer — Speed vs. Control: An Insurer Playbook for Scaling Embedded Insurance

This whitepaper explores why many embedded insurance initiatives struggle to scale beyond pilot phases. Based on expert interviews and industry insights, the report highlights key friction points, including legacy technology, regulatory complexity, fragmented ownership, and partner constraints, and introduces a capability-led framework to help insurers scale embedded insurance while maintaining control over customer value, data, and governance.

Download here

InsureMO — Beyond the Core: AI-Ready Embedded Insurance Without Core Transformation

Developed in partnership with InsureMO, this whitepaper demonstrates how insurers can launch embedded insurance programmes in weeks using API orchestration layers, without major core system transformation. Drawing on deployments across Europe and Asia-Pacific, the report provides practical case studies and implementation insights from insurers already scaling embedded insurance initiatives.

Download here

SAS — Building Effective Embedded Insurance Journeys in Motor & Mobility

This report examines how insurers, OEMs, and distributors are building end-to-end embedded insurance ecosystems in the motor and mobility space. Combining expert perspectives and SAS insights, the whitepaper addresses recurring business and technology challenges while outlining how organizations can deliver tangible customer value and future-ready embedded mobility propositions.

Download here

To access the complete list of reports and whitepapers, click the button below.

Download full reports catalogue

Upcoming events of the Observatory

The Embedded Insurance Summit: The Future of Contextual Protection 🇦🇹
Thursday, 25 June 2026 | 08:45–17:30
UNIQA Tower, Vienna

The Observatory is co-hosting a full-day executive summit with UNIQA Group and Swiss Insurtech Hub, bringing together senior leaders from across the embedded insurance value chain — insurers, reinsurers, brokers, MGAs, insurtechs, and distribution partners — for a focused conversation on scaling contextual insurance across CEE and beyond.

The day blends keynotes, fireside chats, tech showcases, and interactive breakout sessions on mobility, bancassurance, retail, and the rising importance of MGAs, closing with a networking drinks reception.

👉 Take a look at the full agenda and apply for one of the limited seats- https://openinsuranceobs.com/the-embedded-insurance-summit-vienna/

Building Bridges: Partnerships and Alignment in Embedded Insurance 🇨🇭
Thursday, 9 July 2026 | 10:00–16:00
Venue: Swiss Re Centre for Global Dialogue, Rüschlikon, Switzerland.

The Observatory is co-hosting an invitation-only summit with Swiss Re dedicated to one of the most underexplored questions in embedded insurance: how insurers, distributors, and bridge builders (platforms and TPAs) actually evaluate, structure, and sustain partnerships.

The day is built around five curated sessions covering the insurer’s lens, the distributor’s voice, the role of platforms and TPAs, KPIs and definitions of partnership success, and standardisation as an alignment tool — with confirmed voices from AXA Partners, Allianz Direct, Generali, Qover, Caarea, bsurance, AM Trust, Acasta, UNIQA, 42 Underwriting.

👉 To learn more or to be considered for participation, write to: info@openinsuranceobs.com

New York Plenary Meeting 2026 — The Future of Open & Embedded Insurance 🇺🇸
Tuesday, 22 September 2026 | 13:00–19:00
AWS New York HQ, 7 West 34th Street, New York

The Observatory returns to New York for its annual U.S. plenary, bringing together members and the wider community for a focused afternoon on where embedded and open insurance are heading.

👉 To express interest in participating, apply via the short form here: openinsuranceobs.com/plenary-meeting-new-york-2026

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA Partners, bolttech, bsurance, Cosmote Telecom, Dai-Ichi Life International, Epoq, Europ Assistance, EY, Fortegra, Generali, habit, Helvetia, Hiscox, InsureMo, Jaguar Land Rover, Mapfre, Marsh, Meiji Yasuda, Metlife, Moter, Net Insurance, Onsi, Qover, SAS, Sure, Swiss Re, Travelers, UNIQA, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from April 01- April 30, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

April 13, 2026: Neat partnered with Visa to modernise and digitise the insurance and medical assistance services embedded within Visa card offerings across Europe. Through the collaboration, Neat provides the embedded insurance infrastructure powering AI-driven personalisation, enhanced digital claims management, improved coverage transparency, and more seamless customer experiences for Visa cardholders. The initiative will first launch in France, where Visa’s embedded insurance programmes already cover more than 25 million consumers and business cardholders, before expanding progressively across other European markets. The partnership reflects the growing convergence of payments, fintech, and embedded insurance ecosystems, where insurance protections are increasingly integrated directly into everyday financial products and cardholder experiences.

April 20, 2026: Ageas UK joined the home insurance panel of Sky Protect, expanding its presence in the UK personal lines market through Sky’s embedded digital distribution ecosystem. Sky Protect, launched in 2023, operates a panel-based home insurance model that combines multiple insurers under one customer-facing platform. By joining the panel alongside insurers such as AXA UK and Zurich, Ageas gains access to Sky’s large consumer customer base while contributing its underwriting, pricing, and technical data expertise to improve pricing competitiveness and coverage flexibility. The collaboration reflects a broader trend of insurers leveraging established consumer brands and embedded distribution platforms to scale customer acquisition without building standalone distribution infrastructure.

April 24, 2026: Volkswagen Financial Services UK partnered with insurtech Wrisk to embed commercial van insurance into the Volkswagen Commercial Vehicles customer journey in the UK. Under the partnership, customers collecting a Volkswagen van receive up to three days of complimentary drive-away insurance, alongside access to monthly no-obligation quotes for fully comprehensive van insurance policies. Wrisk provides the digital insurance infrastructure and embedded distribution capabilities that allow insurance to be seamlessly integrated into the vehicle financing and ownership experience. The offering also includes benefits such as Volkswagen-approved repairs, genuine replacement parts, and coverage for tools damaged or stolen from the van. The collaboration reflects the growing trend of embedded insurance in automotive ecosystems, where financing, servicing, and insurance are bundled into a more frictionless customer experience for commercial vehicle operators.

April 27, 2026: Habit and Icare partnered to expand embedded automotive protection solutions in Portugal, beginning with a collaboration alongside Volvo Car Portugal to distribute used vehicle warranty products across Volvo’s dealer network. Under the arrangement, Habit acts as the embedded insurance and distribution intermediary, enabling Icare’s warranty solutions to be integrated seamlessly into the vehicle purchasing journey at dealerships. The offering protects customers against financial losses linked to mechanical, electrical, and electronic failures in used vehicles. Beyond the initial launch, the partnership also lays the foundation for additional mobility-related protection products in Portugal, including warranty extensions and electric vehicle-focused solutions. The collaboration reflects the growing convergence of automotive retail, embedded insurance, and mobility ecosystems, where protection products are increasingly integrated directly into the vehicle sales experience rather than sold separately.

April 28, 2026: UNIQA partnered with Austrian insurtech bsurance to launch an embedded insurance platform in Austria that enables insurance products to be seamlessly integrated into third-party digital ecosystems such as e-commerce websites, retail checkout journeys, and travel booking platforms. The partnership combines UNIQA’s insurance expertise and customer reach with bsurance’s embedded insurance technology infrastructure and API capabilities. The objective is to offer contextual and frictionless insurance at the point of sale, allowing customers to purchase protection products during everyday digital transactions rather than through traditional insurance distribution channels. The collaboration also supports UNIQA’s broader digital transformation and embedded insurance expansion strategy in Austria and potentially wider European markets.

April 28, 2026: Mehrwerk and bolttech entered into a strategic partnership to expand embedded insurance and value-added service offerings across Germany and international markets. The collaboration combines bolttech’s embedded insurance orchestration and insurtech capabilities with Mehrwerk’s data-driven B2B2C platform specialising in cashback and lifestyle protection services. Together, the companies aim to help banks, retailers, and utility providers integrate insurance and complementary subscription-based services directly into customer journeys, enabling new revenue streams, increased customer loyalty, and differentiated digital propositions. The partnership particularly targets the German retail banking sector, where demand for bundled financial protection and lifestyle benefits is increasing, reflecting the broader growth of embedded finance and insurance ecosystems across Europe.

April 29, 2026: BYD selected bolttech as its preferred strategic embedded insurance partner across key European markets including the UK, Italy, France, Germany, and Spain. Under the multi-year collaboration, bolttech will integrate its AI-enabled embedded insurance platform into BYD’s online and dealership sales journeys, enabling customers to purchase tailored EV motor insurance during the vehicle purchase and financing process. The solution leverages BYD’s proprietary vehicle and safety data, including insights from its Blade Battery technology, to help insurers improve underwriting accuracy, pricing, and EV-specific risk assessment. The partnership aims to create a seamless, data-driven insurance experience that simplifies vehicle ownership while strengthening BYD’s broader European expansion and customer experience strategy.

News, Releases and Launches

April 14, 2026: Vertafore introduced its new Velocity AI Platform alongside six AI-powered workflow agents designed to automate and accelerate insurance distribution operations across agencies, MGAs, and carriers. Embedded directly into Vertafore’s existing insurance infrastructure products, the AI agents support functions such as submission processing, reconciliation, underwriting workflows, email management, benefit plan setup, and insurance knowledge retrieval. The launch represents Vertafore’s broader strategy to reduce “distribution drag” in insurance operations by embedding agentic AI into everyday workflows rather than offering standalone AI tools. Through the platform, Vertafore aims to improve operational efficiency, reduce manual processing time, and enhance scalability across the insurance distribution value chain.

April 14, 2026: Root Insurance and Carvana announced that their embedded auto insurance offering, “Carvana Insurance Built with Root,” has surpassed 200,000 policies sold across 36 US states, marking a significant growth milestone for one of the insurance industry’s earliest large-scale automotive embedded insurance launches. Originally introduced through a strategic partnership established in 2021, the solution integrates Root’s personalized auto insurance directly into Carvana’s digital vehicle purchasing experience, enabling customers to secure coverage within the online checkout flow. The milestone demonstrates the continued scaling and maturation of embedded insurance within automotive e-commerce, highlighting strong customer adoption of integrated purchasing journeys that combine vehicle financing, insurance, and ownership services into a seamless digital experience.

April 14, 2026: Rokstone Underwriting launched Rokstone Klik, a new specialist underwriting division focused on complex liability risks emerging from the digital economy, embedded insurance ecosystems, and next-generation mobility sectors. The platform is designed to address evolving exposures linked to autonomous vehicles, electric fleets, digital marketplaces, sharing economy businesses, and platform-based liability structures that traditional underwriting models often struggle to assess. Led by industry veterans Andrew Cooper and Matt Higgins, Klik leverages Rokstone’s proprietary ATOMX data platform to improve pricing accuracy, underwriting insight, and risk selection using advanced data analytics and unstructured loss data. Backed by Lloyd’s of London and A-rated carrier capacity, the launch reflects growing insurer demand for specialized underwriting capabilities tailored to technology-enabled operating models and digitally interconnected business ecosystems.

April 23, 2026: ING announced the launch of its new insurance operating model as a Managing General Agent (MGA), bringing insurance operations in-house while leveraging Qover as its technology orchestration partner. Under this model, ING can directly manage insurance applications, premium collection, and claims handling for approximately 800,000 customers instead of routing operational processes entirely through insurers. Qover provides the embedded insurance orchestration layer that connects multiple insurers and insurance products through a unified platform, enabling ING to offer a more seamless and integrated customer experience within its banking ecosystem. Rather than being a standard distribution partnership, the initiative represents a strategic transformation of ING’s insurance infrastructure and embedded insurance capabilities, positioning the bank as a more active insurance distributor and operator while insurers continue focusing on underwriting risk.

April 30, 2026: InsureMO partnered with DICEUS to accelerate insurance modernization initiatives across Europe, the Middle East, and Asia-Pacific by combining InsureMO’s API-first insurance middleware and connectivity platform with DICEUS’s modular insurance software suite for underwriting, policy administration, and customer engagement. The collaboration aims to help insurers modernize distribution, product configuration, and ecosystem connectivity without replacing legacy core systems, enabling faster deployment of digital insurance capabilities and embedded insurance models. The partnership reflects growing demand for modular, AI-ready insurance infrastructure that can bridge legacy back-end systems with modern customer-facing digital experiences.

April 30, 2026: InsureMO expanded its partner ecosystem by integrating Upsure’s modular core insurance suite into its API, data, and AI platform, enabling insurers across emerging markets to streamline technology modernization and reduce reliance on fragmented vendor stacks. The collaboration combines InsureMO’s embedded insurance connectivity and orchestration capabilities with Upsure’s configurable underwriting, claims, policy administration, and distribution systems, creating a more unified modernization pathway for insurers. The initiative particularly targets insurers in India, Southeast Asia, the Middle East, and Africa that are seeking faster digital distribution and AI-enabled insurance operations without undertaking full core system replacement.

Investments and Funding Rounds

April 29, 2026: Italian insurtech ViteSicure announced the successful closing of the first tranche of its Series A funding round worth €2.5 million to accelerate its growth strategy in the life and protection insurance market. The round included participation from existing investors alongside new strategic investors such as Ad4Ventures (Mediaset), MFE Group, and Net Insurance (part of Poste Vita Group). In parallel, €2 million in previously issued SAFE instruments from investors including CDP Venture Capital, Apside, Reale Group, and business angels were converted into equity. The company plans to use the funding to strengthen its presence in Italy, expand distribution channels, enhance its AI-driven technology platform, develop new insurance products, and increase marketing investments. ViteSicure focuses on digitally accessible life-protection insurance and embedded insurance solutions targeted particularly at younger and underserved customer segments.

Hand-picked embedded insurance insights and news which are worth reading

Distribution Remains the Biggest Barrier for Insurance Newcomers

#Insurance #Insurtech #EmbeddedInsurance #DigitalTransformation #InsuranceInnovation #FutureOfInsurance #CustomerExperience #InsuranceDistribution

KPMG highlights that despite rapid innovation across the insurance sector, distribution continues to be the most difficult challenge for new market entrants. Many insurtechs are successfully developing digital-first products, AI-enabled services, and more personalized customer experiences, but scaling these solutions remains difficult without access to strong customer networks and trusted distribution channels. The article suggests that long-term success in insurance will increasingly depend on partnerships between incumbents and technology-driven newcomers, where traditional insurers bring brand trust, regulatory expertise, and customer reach, while insurtechs contribute speed, innovation, and digital capabilities. The insight reflects a broader market shift: competitive advantage is increasingly tied to distribution strength rather than product innovation alone.

Read More

Insurtech Funding 2.0: Infrastructure, Embedded Distribution, and AI-Led Scale

#Insurtech #EmbeddedInsurance #AIinInsurance #InsuranceInnovation #InsuranceFunding #InsuranceInfrastructure #DigitalInsurance #InsuranceDistribution #FutureOfInsurance

Based on our internally conducted research and proprietary funding database tracking insurtech funding activity from January 2025 to date, a significant shift is emerging in where capital is flowing across the insurance ecosystem. Investors are increasingly moving away from standalone digital distribution and customer-acquisition-led models toward infrastructure-driven platforms, embedded insurance ecosystems, and AI-native operating models capable of scaling efficiently across underwriting, claims, brokerage, payments, and partner distribution.

Our analysis identified three dominant investment themes shaping the next phase of insurtech. First, embedded insurance infrastructure continues to accelerate, with companies such as Qover, bolttech, Wrisk, Kayna, Gangkhar, Weecover, Loxa, Yasmina, and Matic attracting funding to enable API-driven insurance distribution across fintech, mobility, e-commerce, SaaS, real estate, and automotive ecosystems. Second, investors are increasingly backing AI-native insurance operating models, including Harper, MarvelX, COVU, 1Fort, DriveX, and Comeryx, which are automating underwriting, brokerage workflows, claims processing, agency operations, and risk assessment. Third, there is growing momentum behind specialized and vertically integrated insurance models such as TheGuarantors, Steadily, INSHUR, Rainbow, Nirvana, and ViteSicure, where underwriting, distribution, and data capabilities are deeply embedded within a specific ecosystem or customer segment.

The broader funding environment further reinforces this market transition. Recent industry data shows that global insurtech investment reached approximately USD 5.08 billion in 2025, marking the first annual increase in funding since 2021 and signaling renewed investor confidence in the sector. Gallagher Re’s latest Global InsurTech Report further highlights that total global insurtech funding surged by 66.8% year-on-year, driven largely by growing investment in AI-native platforms, embedded insurance infrastructure, and operational technology capabilities. Together, these trends indicate that investors are increasingly prioritizing scalable operating models built around automation, real-time decisioning, ecosystem integration, and intelligent infrastructure rather than standalone digital distribution alone.

What makes this shift particularly important is that value creation is no longer centered only around the customer-facing insurance experience. Instead, competitive advantage is increasingly concentrating within the infrastructure, orchestration, and data layers powering insurance delivery behind the scenes. Embedded insurance is evolving from an optional distribution channel into a structural component of digital ecosystems, while AI is moving beyond experimentation into core operational workflows. The market is effectively transitioning from “digital insurance” toward continuously embedded, automated, and ecosystem-integrated insurance models.

Key Insights from Our Research

• Investors are prioritizing infrastructure over front-end distribution models

• Embedded insurance is becoming a default distribution strategy across digital ecosystems

• AI is increasingly embedded within underwriting, claims, servicing, and brokerage operations

• Specialized and vertically integrated models are attracting stronger investor confidence

• Scalability and operational efficiency are emerging as primary valuation drivers

• Insurance is evolving into an embedded capability integrated directly into broader customer journeys

What This Signals for the Market

The next phase of insurtech will likely be defined less by who owns the customer interface and more by who controls the infrastructure, APIs, data flows, and automated decision-making capabilities powering insurance ecosystems. Insurers, MGAs, and insurtechs that can combine embedded distribution, AI-enabled operations, and scalable infrastructure are likely to be best positioned for long-term growth and profitability.

Open and Embedded Insurance White Papers and Reports

We recently launched three new whitepapers and reports in 2026, providing insights into evolving embedded insurance models, technology enablement, and partnership strategies.

SAP Fioneer — Speed vs. Control: An Insurer Playbook for Scaling Embedded Insurance

This whitepaper explores why many embedded insurance initiatives struggle to scale beyond pilot phases. Based on expert interviews and industry insights, the report highlights key friction points, including legacy technology, regulatory complexity, fragmented ownership, and partner constraints, and introduces a capability-led framework to help insurers scale embedded insurance while maintaining control over customer value, data, and governance.

Download here

InsureMO — Beyond the Core: AI-Ready Embedded Insurance Without Core Transformation

Developed in partnership with InsureMO, this whitepaper demonstrates how insurers can launch embedded insurance programmes in weeks using API orchestration layers, without major core system transformation. Drawing on deployments across Europe and Asia-Pacific, the report provides practical case studies and implementation insights from insurers already scaling embedded insurance initiatives.

Download here

SAS — Building Effective Embedded Insurance Journeys in Motor & Mobility

This report examines how insurers, OEMs, and distributors are building end-to-end embedded insurance ecosystems in the motor and mobility space. Combining expert perspectives and SAS insights, the whitepaper addresses recurring business and technology challenges while outlining how organizations can deliver tangible customer value and future-ready embedded mobility propositions.

Download here

To access the complete list of reports and whitepapers, click the button below.

Download full reports catalogue

Upcoming events of the Observatory

The Embedded Insurance Summit: The Future of Contextual Protection 🇦🇹
Thursday, 25 June 2026 | 08:45–17:30
UNIQA Tower, Vienna

The Observatory is co-hosting a full-day executive summit with UNIQA Group and Swiss Insurtech Hub, bringing together senior leaders from across the embedded insurance value chain — insurers, reinsurers, brokers, MGAs, insurtechs, and distribution partners — for a focused conversation on scaling contextual insurance across CEE and beyond.

The day blends keynotes, fireside chats, tech showcases, and interactive breakout sessions on mobility, bancassurance, retail, and the rising importance of MGAs, closing with a networking drinks reception.

👉 To learn more or to be considered for participation, write to: info@openinsuranceobs.com

Building Bridges: Partnerships and Alignment in Embedded Insurance 🇨🇭
Thursday, 9 July 2026 | 10:00–16:00
Swiss Re Headquarters, Zurich

The Observatory is co-hosting an invitation-only summit with Swiss Re dedicated to one of the most underexplored questions in embedded insurance: how insurers, distributors, and bridge builders (platforms and TPAs) actually evaluate, structure, and sustain partnerships.

The day is built around five curated sessions covering the insurer’s lens, the distributor’s voice, the role of platforms and TPAs, KPIs and definitions of partnership success, and standardisation as an alignment tool — with confirmed voices from AXA Partners, Allianz Partners, AIG, Swisscom, Vodafone Fastweb, Qover, UNIQA, and Ageas, among others.

👉 To learn more or to be considered for participation, write to: info@openinsuranceobs.com

New York Plenary Meeting 2026 — The Future of Open & Embedded Insurance 🇺🇸
Tuesday, 22 September 2026 | 13:00–19:00
AWS New York HQ, 7 West 34th Street, New York

The Observatory returns to New York for its annual U.S. plenary, bringing together members and the wider community for a focused afternoon on where embedded and open insurance are heading.

👉 To express interest in participating, apply via the short form here: openinsuranceobs.com/plenary-meeting-new-york-2026

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA, BBVA, bolt, bolttech, CDL, Dai-Ichi Life International, Discovermarket, Epoq, Europ Assistance, EY, Fortegra, Generali, Habit, Hiscox, InsureMo, Jaguar Land Rover, Marsh, Meiji Yasuda, MetLife, Moter, Net Insurance, Onsi, Otonomi, Peak3, Qover, Reale Mutua, SAP Fioneer, SAS, Simply Business, Stellantis Insurance, Stere, Stripe, Sure, Swiss Re, Tokio Marine, Travelers, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from March 01- March 31, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

Mar 11, 2026: INZMO, a Berlin-based embedded insurance provider, has partnered with German fraud detection technology company a68 to strengthen claims management by integrating a68’s AI-powered agentic SIU (Special Investigation Unit) platform into its insurance operations. This collaboration enables real-time analysis of claims documents using deep learning and forensic algorithms to detect manipulation, flag suspicious submissions early, and automate verification workflows at scale. The solution addresses the growing challenge of AI-enabled fraud, such as synthetic invoices and tampered documents, by reducing reliance on manual checks, accelerating decision-making, and improving accuracy across claims processing. Ultimately, the partnership enhances operational efficiency, fraud prevention, and customer trust across INZMO’s digital insurance products, including property and device protection.

Mar 16, 2026: Willis, a business of WTW, has partnered with Qover to expand its embedded insurance capabilities by integrating Qover’s orchestration platform into its GB Affinity ecosystem, enabling UK businesses to seamlessly embed tailored insurance solutions into their customer journeys. The collaboration combines Willis’s underwriting, pricing, and distribution expertise with Qover’s API-driven technology, real-time dashboards, and digital claims capabilities to help companies across sectors such as financial services, retail, automotive, and membership organizations launch scalable, product-agnostic insurance programs at the point of sale, enhancing customer experience while unlocking new revenue streams.

Mar 17, 2026: Insurtech Loxa launched an embedded insurance solution with Home Done, enabling customers to add protection instantly at checkout through a one-click, frictionless experience. The offering embeds product protection directly into the purchase journey, removing additional steps, follow-ups, or separate insurance processes. By integrating insurance at the point of sale, the partnership aims to improve customer experience while increasing protection adoption across home improvement purchases. The launch reflects growing momentum in retail-led embedded insurance, where protection is seamlessly offered at the moment customers complete their purchase.

Mar 27, 2026: Tre Sweden partnered with Samsung and embedded insurance platform bolttech to launch Samsung Care Services in Sweden, embedding device protection directly into the telecom purchase journey. The offering is distributed through Tre Sweden’s direct sales channels, allowing customers purchasing Samsung Galaxy devices to access device protection, global repair services, certified technician support, and extended battery coverage as part of an integrated experience. bolttech provides the embedded insurance infrastructure, enabling seamless integration into the telco ecosystem, while Samsung delivers device service capabilities. The partnership targets retail consumers and reflects continued growth of telco-led embedded insurance, where protection is bundled at the point of device purchase to enhance customer experience and increase insurance adoption.

News, Releases and Launches

Mar 10, 2026: Beazley, a London-based specialty insurer, has agreed to acquire U.S.-based renewable energy managing general agent (MGA) kWh Analytics to strengthen its capabilities in underwriting and managing risks associated with the energy transition. The acquisition will see kWh Analytics integrated into Beazley’s Marine, Accident & Political (MAP) Risks division, combining Beazley’s global underwriting capacity with kWh’s advanced data analytics, proprietary datasets, and expertise in insuring solar and energy storage assets. This move reflects Beazley’s strategic focus on expanding in the fast-growing renewable energy market, enhancing its ability to model complex climate-related risks, develop innovative insurance products, and support large-scale clean energy projects with more scalable and data-driven risk solutions.

Mar 11, 2026: Gen Digital has acquired Trellis, a U.S.-based insurtech platform specializing in AI-driven insurance shopping and marketplace technology, to strengthen the insurance capabilities of its embedded financial wellness platform, Engine by Gen. By integrating Trellis’ machine learning models, real-time marketplace bidding, and automated insurance matching capabilities, Gen aims to enhance its ability to deliver personalized insurance recommendations to consumers through its partner network, embedded directly within digital channels such as apps and websites. The acquisition supports Gen’s broader strategy to build a comprehensive embedded financial services ecosystem, spanning credit, savings, and insurance, while addressing the fragmented and complex insurance purchasing journey with more transparent, data-driven, and user-centric solutions.

Mar 23, 2026: Mundi Ventures announced the first close of its $100 million LatAm Fund I, a venture fund focused on investing in early-growth companies across fintech, insurtech, healthtech, climate, and adjacent sectors in Latin America and the Caribbean. The fund targets AI-first and deep-tech startups developing data-driven underwriting, intelligent risk models, proprietary infrastructure, and next-generation embedded distribution, with backing from institutional investors including BID Invest, COFIDES, and regional insurance groups. The initiative reflects growing investor interest in embedded insurance and financial protection solutions in emerging markets, with Mundi Ventures aiming to expand access to financial and health protection products across the region.

Investments and Funding Rounds

Mar 03, 2026: Gangkhar, an AI-native embedded insurance infrastructure platform, has raised $4.25 million in a seed funding round led by Anthemis, with participation from Accion Ventures and other investors, to scale its operations across Latin America and beyond. The company enables insurers and digital platforms to design, deploy, and optimize embedded insurance products through a single API, leveraging real-time data and AI-driven insights to improve pricing, segmentation, and customer engagement. By reducing friction and cost in insurance distribution, Gangkhar aims to expand access to affordable protection and address the region’s significant insurance gap, where penetration remains low despite growing digital adoption.

Mar 11, 2026: Kayna, an Ireland-based embedded insurance infrastructure platform, has raised €1.5 million in a seed funding round led by Delta Partners with participation from MiddleGame Ventures, Aperture, and new investors including Leo Capital, Enterprise Ireland, and Digital Irish, to accelerate its expansion into the UK and US markets. The company enables vertical SaaS platforms to embed insurance directly into their software ecosystems, using AI-powered policy analysis and orchestration technology to connect businesses with multiple insurers and brokers, deliver tailored quotes, and address coverage gaps for small and medium-sized enterprises (SMBs). By simplifying insurance distribution through everyday business software, Kayna aims to scale embedded insurance adoption and unlock new revenue streams while improving protection access for underserved business segments.

Mar 13, 2026: UK-based insurtech Loxa has raised £2.7 million in seed funding across three tranches to support European expansion and scale its embedded product protection platform. Founded in 2023 and headquartered in London, Loxa enables retailers to offer accidental damage and theft protection at checkout for products such as furniture, electronics, tools, and appliances through embedded insurance integrations. The round was backed primarily by angel investors and family offices, including Lazaroo-Hood Group, with introductions facilitated by Angel Investment Network, FundMyPitch, and Entrepreneur’s Collective. The new capital will help Loxa expand across Europe, grow its retail partner network to 150+ partners, and extend its platform to support every insurable product category as it scales its B2B2C embedded insurance model.

Mar 21, 2026: US-based insurtech TheGuarantors, an insurance agent and MGA specializing in rental risk and lease-guarantee solutions, secured a majority investment from Warburg Pincus to support its growth and expansion. TheGuarantors embeds deposit replacement, lease guarantee, and renter protection insurance directly into property management platforms, rental marketplaces, and landlord workflows, allowing tenants to access housing without large upfront deposits while providing landlords with financial protection. Operating as an embedded insurance distribution platform, the company integrates insurance seamlessly into the rental journey, reflecting increasing investor interest in embedded insurance agents and distribution infrastructure within the real estate ecosystem.

Mar 31, 2026: Belgium-based embedded insurance startup Qover has secured $12 million in growth capital from CIBC Innovation Banking, bringing its total funding to over $100 million. Founded in 2016, Qover provides embedded insurance infrastructure that enables brands such as Revolut, Mastercard, BMW, Monzo, bunq, and TUI to integrate insurance directly into their customer journeys across 32+ countries. The company reported 3x revenue growth over the last four years and more than $173 million in gross written premium, with the new funding aimed at strengthening its platform, expanding AI capabilities, and supporting global growth as it targets protecting 55 million people by 2026.

Hand-picked embedded insurance insights and news which are worth reading

Tesla’s Multi-Carrier Insurance Strategy Signals the Next Phase of Embedded Insurance

#EmbeddedInsurance #MotorInsurance #OEMInsurance #InsuranceInnovation #DigitalInsurance #MobilityInsurance #InsuranceStrategy

Tesla’s insurance business continues to evolve, with three licensed carriers now operating across different markets and performance trajectories. While Tesla Property & Casualty reported strong premium growth and underwriting profitability, other carriers highlight the operational complexity of scaling embedded insurance across geographies.

This multi-carrier strategy demonstrates how OEMs like Tesla are moving beyond insurance distribution to becoming fully integrated insurance providers- controlling underwriting, pricing, and customer experience through data-driven models.

As mobility ecosystems mature, Tesla’s approach offers a glimpse into the future of embedded insurance, where manufacturers play a central role in shaping insurance propositions and customer engagement.

Read More

Asia-Pacific Consumers Expect Cyber Threats, But Overestimate Their Online Safety

#CyberInsurance #EmbeddedInsurance #DigitalRisk #CyberProtection #Insurtech #AsiaPacific #InsuranceInnovation

New research from bolttech highlights a growing cyber protection gap across Asia-Pacific, where consumers expect cyber risks but overestimate their ability to stay safe online.

The study found that 64% of consumers expect someone in their household to fall victim to cybercrime within the next year, while 39% have already experienced scams, hacks, or cybercrime, with more than two-thirds of incidents resulting in financial loss. At the same time, 85% of respondents rated their online safety habits as good, yet only 44% consistently practice strong cyber hygiene, revealing a significant perception gap.

With 92% of consumers concerned that AI will make scams harder to detect, the findings highlight rising demand for cyber protection solutions, particularly those embedded within everyday digital journeys such as banking, telecom, and digital platforms. This creates a growing opportunity for insurers and ecosystem partners to deliver integrated cyber protection offerings.

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Embedded Insurance Moves from Add-On to Seamless Customer Journey Integration

#EmbeddedInsurance #TravelInsurance #CustomerExperience #InsuranceInnovation #DigitalInsurance #InsuranceDistribution #InsuranceEcosystems

Embedded insurance is rapidly shifting from an optional add-on to a seamless, invisible layer within customer journeys. As insurers, platforms, and technology providers collaborate more closely, insurance is increasingly delivered at the exact moment customers need protection, turning coverage into a natural part of the core experience rather than a separate purchase.

Industry players such as Qover, Allianz, Gigasure, and Trawick International highlight how real-time data, APIs, and ecosystem partnerships are enabling hyper-relevant insurance offerings. From travel booking flows to banking and mobility platforms, embedded insurance is now being orchestrated around customer behaviour, risk moments, and transaction data, rather than traditional product-led models.

This evolution is also accelerating innovation in parametric products, instant claims, and dynamic coverage adjustments. For example, flight delays or lost luggage can now trigger automatic payouts, while AI-powered orchestration engines enable claims to be settled within minutes, transforming insurance from reactive protection to proactive customer support.

As embedded insurance matures, differentiation is shifting from distribution to experience. Seamless integration, personalization, and transparency are becoming key drivers of customer trust, loyalty, and long-term value creation.

This signals the next phase of embedded insurance, where insurance is no longer sold, but intelligently embedded into digital ecosystems, enhancing customer journeys while unlocking new revenue and engagement opportunities.

Read More

Open and Embedded Insurance White Papers and Reports

We recently launched three new whitepapers and reports in 2026, providing insights into evolving embedded insurance models, technology enablement, and partnership strategies.

SAP Fioneer — Speed vs. Control: An Insurer Playbook for Scaling Embedded Insurance

This whitepaper explores why many embedded insurance initiatives struggle to scale beyond pilot phases. Based on expert interviews and industry insights, the report highlights key friction points, including legacy technology, regulatory complexity, fragmented ownership, and partner constraints, and introduces a capability-led framework to help insurers scale embedded insurance while maintaining control over customer value, data, and governance.

Download here

InsureMO — Beyond the Core: AI-Ready Embedded Insurance Without Core Transformation

Developed in partnership with InsureMO, this whitepaper demonstrates how insurers can launch embedded insurance programmes in weeks using API orchestration layers, without major core system transformation. Drawing on deployments across Europe and Asia-Pacific, the report provides practical case studies and implementation insights from insurers already scaling embedded insurance initiatives.

Download here

SAS — Building Effective Embedded Insurance Journeys in Motor & Mobility

This report examines how insurers, OEMs, and distributors are building end-to-end embedded insurance ecosystems in the motor and mobility space. Combining expert perspectives and SAS insights, the whitepaper addresses recurring business and technology challenges while outlining how organizations can deliver tangible customer value and future-ready embedded mobility propositions.

Download here

To access the complete list of reports and whitepapers, click the button below.

Download full reports catalogue

Upcoming events of the Observatory

The Embedded Insurance Summit: The Future of Contextual Protection 🇦🇹
Thursday, 25 June 2026 | 08:45–17:30
UNIQA Tower, Vienna

The Observatory is co-hosting a full-day executive summit with UNIQA Group and Swiss Insurtech Hub, bringing together senior leaders from across the embedded insurance value chain — insurers, reinsurers, brokers, MGAs, insurtechs, and distribution partners — for a focused conversation on scaling contextual insurance across CEE and beyond.

The day blends keynotes, fireside chats, tech showcases, and interactive breakout sessions on mobility, bancassurance, retail, and the rising importance of MGAs, closing with a networking drinks reception.

👉 To learn more or to be considered for participation, write to: info@openinsuranceobs.com

Building Bridges: Partnerships and Alignment in Embedded Insurance 🇨🇭
Thursday, 9 July 2026 | 10:00–16:00
Swiss Re Headquarters, Zurich

The Observatory is co-hosting an invitation-only summit with Swiss Re dedicated to one of the most underexplored questions in embedded insurance: how insurers, distributors, and bridge builders (platforms and TPAs) actually evaluate, structure, and sustain partnerships.

The day is built around five curated sessions covering the insurer’s lens, the distributor’s voice, the role of platforms and TPAs, KPIs and definitions of partnership success, and standardisation as an alignment tool — with confirmed voices from AXA Partners, Allianz Partners, AIG, Swisscom, Vodafone Fastweb, Qover, UNIQA, and Ageas, among others.

👉 To learn more or to be considered for participation, write to: info@openinsuranceobs.com

New York Plenary Meeting 2026 — The Future of Open & Embedded Insurance 🇺🇸
Tuesday, 22 September 2026 | 13:00–19:00
AWS New York HQ, 7 West 34th Street, New York

The Observatory returns to New York for its annual U.S. plenary, bringing together members and the wider community for a focused afternoon on where embedded and open insurance are heading.

👉 To express interest in participating, apply via the short form here: openinsuranceobs.com/plenary-meeting-new-york-2026

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA, BBVA, bolt, bolttech, CDL, Dai-Ichi Life International, Discovermarket, Epoq, Europ Assistance, EY, Fortegra, Generali, Habit, Hiscox, InsureMo, Jaguar Land Rover, Marsh, Meiji Yasuda, MetLife, Moter, Net Insurance, Onsi, Otonomi, Peak3, Qover, Reale Mutua, SAP Fioneer, SAS, Simply Business, Stellantis Insurance, Stere, Stripe, Sure, Swiss Re, Tokio Marine, Travelers, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

Kick off the week with the Open & Embedded Insurance Observatory Plenary Meeting at the AWS London HQ. We have curated a high-impact agenda featuring leaders from AXA Partners, Stripe, BBVA, Achmea, and many more.

From “The Agentic Handshake” in autonomous commerce to deep dives into the “Scaling Paradox,” this session is designed for those executing real-world embedded strategies.

Apply Now – Few Seats Remaining!

Apply to attend the Plenary here

2. Insurtech Insights Europe (18-19 March)

As an official media partner of Insurtech Insights London, we invite our community to join 6,500+ attendees at the InterContinental London - The O2. We’ve highlighted three “must-watch” sessions where the Observatory’s core topics take center stage:

• Reinsurers as Product Innovators: The Role of Technology in Embedded Insurance Wednesday, 18 March | 02:40 PM | Orange Stage

• Global Guard: Tackling Cross-Border Risk and Multiple Legacy System Complexities Wednesday, 18 March | 03:55 PM | Purple Stage

• Generali Tranquilidade & Volkswagen Financial Services: Embedded Auto Insurance Use Case Thursday, 19 March | 01:45 PM | Tech Stage

Member Benefit: Use discount code OEIOEU26 to receive 25% off your tickets to the main conference.

Register to Insurtech Insights here

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from February 01- February 28, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

Feb 18, 2026: Kia UK has partnered with Wrisk to launch a new fully digital, monthly rolling car insurance subscription available to all new and used Kia customers in the UK, allowing buyers to start, manage and cancel cover online with pricing guaranteed for 12 months and no penalties or transaction fees; the proposition also includes a five-day complimentary Driveaway Insurance when taking delivery of a vehicle, delivering a more flexible, transparent and customer-centric insurance experience through Wrisk’s platform.

Feb 23, 2026: Trust Travel, the travel brand under TUI Belgium has partnered with insurtech Qover to embed digital travel protection directly into the customer booking journey, ensuring travelers can purchase and manage their travel insurance seamlessly at checkout. The offering integrates key protections like trip cancellation, medical assistance, and baggage cover and is available both online and via retail and agent channels, supported by Qover’s orchestration platform that handles policy documentation and claims workflows. This approach simplifies access to travel insurance and opens additional distribution potential via TUI Belgium’s physical outlets and independent travel agents.

Feb 25, 2026: ComplyCube and Fidamy have launched a partnership aimed at accelerating the adoption of embedded insurance across Europe by integrating automated compliance capabilities into insurance distribution flows. Through this collaboration, ComplyCube’s AML, sanctions screening, and identity verification solutions are embedded within Fidamy’s insurance platform, enabling businesses to offer insurance products in a compliant and scalable way. The announcement does not name a specific insurer, insurance product, or distributor; instead, it focuses on strengthening regulatory compliance within embedded insurance journeys for digital platforms and their end customers.

Feb 26, 2026: The global insurance broker Willis, a WTW business has partnered with embedded insurance infrastructure provider Kayna and vertical SaaS platform Belfry to launch a digital insurance program tailored for physical security providers. The solution embeds a Willis-brokered insurance portal directly within the Belfry platform, enabling security companies to access and quote business insurance more easily using real-time operational data pre-filled through Kayna’s technology. By integrating insurance within Belfry’s dashboard, the program aims to reduce administrative friction, accelerate quoting, address coverage gaps, and minimize premium audit risk, allowing security operators to focus on running their services with confidence that their insurance needs are met seamlessly in their workflow.

News, Releases and Launches

Feb 05, 2026: In early February 2026, Zurich Insurance Group advanced its proposed £8 billion takeover of UK-based specialty insurer Beazley, with analysts saying the move could trigger further consolidation in the insurance industry as buyers seek exposure to high-growth specialty lines such as cyber coverage; London-listed Beazley indicated it would likely recommend Zurich’s sweetened approach if a formal offer is made, and the deal would significantly boost Zurich’s footprint in the historic Lloyd’s of London market while potentially encouraging other buyers to pursue listed insurers amid relatively soft valuations.

Feb 17, 2026: Wrisk, a UK-based embedded insurance provider, has acquired Atto, a real-time financial intelligence platform that uses open banking-driven credit scoring, income verification and affordability insights, to deepen its embedded finance and protection capabilities across enterprise customer journeys; the acquisition terms of which were not disclosed, brings Atto’s credit intelligence technology into Wrisk’s platform, enabling a more integrated offering for partners (particularly in the automotive sector) by combining financial decisioning with insurance delivery.

Feb 20, 2026: Swiss Re Corporate Solutions has agreed to acquire the Global Trade Credit and Surety business of QBE Insurance Group, a portfolio spanning Australia Pacific, New Zealand, and the UK that provides trade credit and surety insurance to corporate clients, in a strategic move to expand its primary credit and surety offering and diversify its commercial insurance capabilities; the transaction, which is subject to regulatory approvals and does not include QBE’s French Bonds business, will transfer a well-established, profitable unit and team into Swiss Re’s platform to support broader risk-management solutions for large corporate customers, although financial terms were not disclosed.

Feb 24, 2026: Zurich Insurance Group’s Australian unit has agreed to acquire ClearView Wealth Limited, a Sydney-based life insurance and wealth management company, in a deal valued at about A$408.3 million (approximately US $288 million) that offers ClearView shareholders A$0.65 per share, a roughly 21.5 % premium to its prior closing price, subject to regulatory and shareholder approvals; the acquisition strengthens Zurich’s presence in the Australian life insurance market and provides liquidity and a secure exit for ClearView investors.

Investments and Funding Rounds

Feb 25, 2026: Harper, an AI-native insurance brokerage that uses artificial intelligence to automate the process of quoting and placing insurance policies for businesses (especially commercial insurance), has raised a combined seed and Series A funding round totaling about $46.8 million (~$47 million) led by Emergence Capital with participation from Y Combinator and Peak XV Partners; this funding will support the expansion of Harper’s automated brokerage platform, positioning it as an insurtech that leverages autonomous software agents to streamline interactions with over 160 insurance carriers and reduce manual workflows.

Feb 28, 2026: Comeryx, an AI-native, fully digital Managing General Agent (MGA) focused on serving the small business insurance market, has officially launched after closing a US $7.5 million funding round led by Altai Ventures with participation from American Family Ventures, Intact Ventures, Boulder Ventures, Arch Capital Group Ltd. and Echelon; the new capital will support its use of AI to streamline underwriting and help brokers profitably serve the underserved small business segment.

Hand-picked embedded insurance insights and news which are worth reading

Embedded Insurance Trends in Africa: Digital Platforms, Micro-Coverage, and Ecosystem Partnerships

#EmbeddedInsurance #Africa #DigitalEcosystems #MicroInsurance #APIIntegration #FinancialInclusion

Embedded insurance is rapidly reshaping how protection is delivered in Africa’s digital economy by making coverage more seamless, contextual, and relevant to everyday transactions. The model embeds protection directly into digital platforms, from mobile apps to online marketplaces, reducing friction at the point of sale and expanding insurance access beyond traditional channels. In the African context, rising mobile adoption, fintech innovation, and low existing penetration make embedded insurance a practical avenue for broader financial inclusion. Key trends highlighted include the growing importance of API-driven integration, bite-sized micro-insurance products, data-driven personalization, and strategic ecosystem partnerships, as well as the evolving regulatory environment that supports both innovation and consumer protection.

Read More

The Road Map for Embedded Insurance: Market Growth, Digitalization, and New Segments

#EmbeddedInsurance #MarketExpansion #Fintech #PropTech #GigEconomy #CyberInsurance #DistributionStrategy

In this February 2026 interview on Insurance Thought Leadership, Yuri Poletto, Founder of Open and Embedded Insurance Observatory outlines how embedded insurance is evolving from a mere distribution tactic into a broader market-expansion force. Highlighting recent success stories, such as Nubank’s embedded life insurance reaching first-time buyers, he emphasizes that embedded protection can grow the overall insurance market rather than simply cut distribution inefficiencies. He identifies several areas poised for growth, including proptech-enabled home insurance, gig-economy coverages, telco platforms competing on customer retention, and cyber protection embedded into digital products. He also discusses structural challenges such as regulatory licensing across U.S. states and the strategic use of modular compliance to balance insurer and distributor roles.

Read More

What Will Define Insurance Performance in 2026: Data, AI, and Operational Integration

#Insurance2026 #PerformanceDrivers #AIinInsurance #EmbeddedWorkflows #DataIntegration

A recent industry discussion from Vega IT highlights that 2026 is less about experimentation and more about the consequences of earlier strategic choices, especially around data connectivity, automation, and workflow coherence. Insurers are being challenged to turn fragmented processes into measurable, decision-ready systems that connect underwriting, pricing, and claims data across the value chain. Attempts to introduce AI and automation in isolation often fail when underlying data remains disconnected or accountability is unclear, underscoring the need for tightly integrated systems and feedback loops that link pricing intent to portfolio performance. This emphasis on operational integration is crucial for carriers seeking not only efficiency gains but more accurate and real-time decision-making as market pressures intensify in 2026.

Read More

Market Signal: Conversational AI Emerges as a New Insurance Distribution Layer

Insurify and Tuio launch distinct insurance applications inside ChatGPT, signaling early experimentation with AI-native distribution.

#EmbeddedInsurance #ConversationalAI #InsurTech #DigitalDistribution #AIinInsurance #MarketSignals

In February 2026, two separate insurance players launched applications inside ChatGPT following OpenAI’s approval of insurer-built AI apps on its platform, marking one of the first meaningful tests of conversational AI as a distribution environment for insurance.

Insurify, a U.S.-based insurance comparison platform, introduced an industry-first ChatGPT app that allows users to research and compare personalised auto insurance quotes within a conversational interface before completing their purchase through Insurify’s platform. The model mirrors its traditional aggregator role but shifts discovery and quote exploration into an AI-native experience.

At the same time, Tuio, a Spanish digital insurer, launched its own ChatGPT app enabling users to generate personalised home insurance quotes directly within the conversation. Unlike Insurify’s comparison model, Tuio represents a direct-to-consumer insurer embedding its product into the AI layer itself, reducing friction between discovery and purchase.

While still early-stage, these launches signal a potential expansion of embedded insurance beyond checkout integrations and platform partnerships. If conversational AI becomes a trusted research layer for financial decisions, insurers may need to consider how products are structured, surfaced, and differentiated in AI-driven environments. The competitive question may shift from where insurance is embedded to where insurance is first discovered.

Open and Embedded Insurance White Papers and Reports

In 2025, the Open & Embedded Insurance Observatory published seven in-depth reports and white papers exploring the most relevant trends shaping the industry. These include global analyses on financial services, automotive ecosystems, vertical SaaS, captives, and parametric insurance. Together, they provide a comprehensive view of where embedded insurance is heading next.

Download full reports catalogue

Upcoming events of the Observatory

Join Us in London: The 2026 Open & Embedded Insurance Observatory Plenary Meeting

When: March 17, 2026

Time: 10:00 -17:30 GMT

Location: AWS - 1 Principal Pl, London, EC2A 2FA

Join the Open & Embedded Insurance Observatory for our flagship annual gathering in the heart of London. As the global competence center for the industry, we bring together the entire value chain- carriers, brokers, technology enablers, and non-insurance brands- for a half-day dedicated to the “Execution Phase” of embedded insurance.

Taking place the day before Insurtech Insights London, this invite-only session at AWS London HQ is where strategic theory meets operational reality.

Why Attend?

The agenda is packed with high-impact sessions featuring global industry leaders:

• Expert Insights: Learn about building effective embedded journeys in motor and mobility from SAS and DSV experts.

• Dynamic Debates: Engage with point-counterpoint sessions on critical industry dilemmas, including Branding vs. White Label and Specialization vs. Horizontality.

• Strategic Playbooks: Gain actionable strategies for scaling embedded insurance while protecting customer value, featuring speakers from SAP Fioneer and Achmea.

• The Future of Commerce: Explore the “Agentic Handshake” and autonomous commerce with Alchemy Crew Ventures and Stripe.

Networking with Industry Titans

Beyond the sessions, the event offers extensive networking opportunities during our welcome coffee, light lunch, and closing drinks. You will have the chance to connect with a preliminary attendee list that includes AXA Partners, BBVA, Mastercard, Munich Re, Societe Generale Insurance, and WTW, among many others.

Don’t miss your chance to be part of the conversation. Spaces are limited, and we encourage you to apply to join us for this unmissable session.

Apply to attend

Meet Us at Insurtech Insights London

We’re pleased to share that we have partnered with Insurtech Insights Europe 2026, taking place on 18-19 March at the InterContinental London – The O2.

Insurtech Insights Europe is Europe’s largest insurtech conference, bringing together 6,500+ insurance professionals and C-level executives from across the global ecosystem. The event features 400+ industry-leading speakers, alongside keynote sessions, panel discussions, and extensive networking opportunities designed to foster meaningful connections across the market.

As part of this partnership, our community members are eligible for an exclusive 25% discount on tickets. To take advantage of this offer, please use the promo code OEIOEU26 when registering via the event website.

Register here

We look forward to welcoming you in London this March and to sharing two days of insights, conversations, and networking at Insurtech Insights Europe 2026.

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA, BBVA, bolt, bolttech, CDL, Dai-Ichi Life International, Discovermarket, Epoq, Europ Assistance, EY, Fortegra, Generali, Habit, Hiscox, InsureMo, Jaguar Land Rover, Marsh, Meiji Yasuda, MetLife, Moter, Net Insurance, Onsi, Otonomi, Peak3, Qover, Reale Mutua, SAP Fioneer, SAS, Simply Business, Stellantis Insurance, Stere, Stripe, Sure, Swiss Re, Tokio Marine, Travelers, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

The wait is almost over. The 2026 London Plenary Meeting of the Open & Embedded Insurance Observatory is officially set for 17 March.

We’re heading to the AWS London HQ to move past the high-level theory and dive deep into the real-world mechanics of execution. This year’s agenda is packed with industry leaders tackling the toughest questions in our space.

Agenda Highlights:

• Motor & Mobility Journeys: Insights on building effective journeys from Oana Avramescu (SAS) and Andrey Portanskiy (DSV).

• The Control Dilemma: A “Branding vs. White Label” debate featuring Enrique Lamarca (AXA Partners) and Garrett N. Olson (Wolt).

• The Insurer Playbook: Nikola Djokic (SAP Fioneer) and Sten Reijen (Achmea) share how to scale rapidly through technology without compromising risk or customer experience.

• Value Architecture: A debate on ecosystem-led vs. asset-led strategies with Marija Djindjic (Societe Generale Assurances) and Jonas Von Oldenskiöld (Qover).

• Bancassurance vs. Embedded: Exploring what is actually changing with Viola Zsédely-Takács (Ageas Group), Esben Seyffart Sørensen (Peak3), and Diego Ramos Pato (BBVA).

• Execution Strategies: Ankit Agarwal and Rajat Sharma (InsureMO) reveal how 300+ insurers are executing without waiting for total transformation.

• The Future of AI Agents: A keynote on “The Agentic Handshake” and autonomous commerce by Sabine VanderLinden (Alchemy Crew Ventures) and Calogero Scibetta (Stripe).

• Executive Fireside Chat: A deep-dive conversation with Andrea Battista (Net Insurance) and Robert Bauer (bolttech).

• The Scaling Paradox: A final debate on specialization vs. horizontality with Anthony Borgman (WTW) and Haden Kirkpatrick.

Event Details:

📅 Date: 17 March 2026

⏱️ Time: 10:00 to 17:00

📍 Location: AWS London HQ – 1 Principal Place, London EC2A 2FA

Ready to join the conversation?

Apply to Attend Here

See you in London!

Best regards,

The Open & Embedded Insurance Observatory Team

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from January 01- January 31, 2026

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

Jan 14, 2026: Dutch, a U.S. virtual veterinary care and pet health platform, has added AXIS Insurance Company as its newest insurance carrier partner to expand the underwriting capacity behind its existing pet insurance offerings. AXIS joins Dutch’s other appointed insurers, supporting a broader roll‑out of pet insurance that complements Dutch’s core veterinary telemedicine and membership services. This collaboration has the potential to extend coverage options and state availability beyond Dutch’s current arrangements, supporting growth in pet protection for members who receive virtual vet care and optional accident‑only insurance.

Jan 14, 2026: Great American Insurance Group has partnered with Faye, a digital travel protection platform, to support its entry into the travel insurance market by co‑designing a suite of travel insurance plans that will be distributed through Faye’s app and partner platforms. The collaboration combines Great American’s underwriting strength with Faye’s modern digital interface and AI‑powered tools to deliver a more seamless and customer‑centric travel coverage experience. Faye’s platform enables fast, personalized travel protection with features such as trip cancellation, medical coverage, and real‑time assistance, helping improve access and ease of purchase for travellers.

Jan 22, 2026: Admiral Pioneer, the venture-building arm of Admiral Group, has partnered with Octopus Electric Vehicles (Octopus EV), a UK-based electric vehicle leasing provider, to launch embedded, personalized motor insurance within Octopus EV’s salary sacrifice schemes. Unlike traditional fleet-average pricing, this product uses individual risk-based pricing, offering more accurate premiums for each driver. The insurance is fully integrated into the EV leasing journey, creating a simple, bundled experience for customers. The partnership aims to promote fairer, data-driven insurance access while accelerating EV adoption in the UK.

Jan 26, 2026: Dyad, a software provider for modern insurance distribution, has announced a strategic partnership with Imperial PFS (IPFS) and AndDone to embed premium financing and digital payment capabilities directly into Dyad’s ALIS DX insurance platform. The collaboration integrates IPFS’s in‑workflow premium finance solutions and AndDone’s digital payment processing into ALIS DX, creating a unified quote‑to‑bind‑to‑pay workflow for MGAs, wholesalers, and program administrators. This seamless integration simplifies operations, accelerates processing, and enables agencies to complete the entire insurance sales and payment journey within a single system, improving efficiency and cash flow.

Jan 29, 2026: Plum Fintech has partnered with Qover to embed worldwide travel protection into its Max subscription plan, offering customers and their traveling family members coverage for medical emergencies, trip delays and cancellations, and lost baggage through the Plum app. The travel insurance feature is powered by Qover’s embedded insurance orchestration platform with coverage backed by Aspire and Lloyd’s of London and includes digital claim management and travel certificates directly within the app for a seamless user experience.

Jan 29, 2026: Cheche Group announced a strategic partnership with Volkswagen DSSO and Cardif Airstar Insurance to co-develop a digital embedded insurance system for Volkswagen vehicle owners in China. The collaboration aims to integrate motor insurance offerings directly into Volkswagen’s digital channels, enabling customers to purchase, manage, and renew insurance through the automaker’s mobile app. Cheche Group provides the insurance technology platform and data capabilities, while Cardif Airstar Insurance acts as the underwriting partner. The solution is currently under development and focuses on intelligent pricing models and a more seamless insurance experience across the electric vehicle ownership lifecycle.

News, Releases and Launches

Jan 13, 2026: The Baldwin Group, a leading specialty insurance distributor, has acquired Obie, a tech-driven managing general agent (MGA) focused on providing digital E&S insurance solutions for landlords and real estate investors. This strategic move expands Baldwin’s presence in the MGA space and strengthens its digital underwriting and distribution capabilities. The acquisition reflects ongoing consolidation in the insurance ecosystem and supports Baldwin’s goal of combining niche expertise with modern, tech-enabled platforms to better serve brokers and end customers.

Investments and Funding Rounds

Jan 19, 2026: Allianz Holdings plc has made a strategic investment in UK-based digital insurance platform Wrisk as part of its Series B funding round. The funding amount was undisclosed. Wrisk specializes in embedded automotive insurance, delivering subscription-based and white-labeled insurance solutions for car manufacturers like BMW and MINI. Allianz, a long-standing underwriting partner, now joins Wrisk as a shareholder to support its international expansion and development of data-driven, OEM-integrated products. The round was led by Alma Mundi Ventures and Opera Tech Ventures, signaling growing investor interest in scalable embedded insurance infrastructure.

Jan 28, 2026: Tokio Marine Holdings has invested US$5 million to acquire a minority stake in Igloo, a Singapore‑based insurtech that operates across multiple Southeast Asian markets focused on embedded and data‑driven insurance distribution. The investment gives Tokio Marine a 1.65 percent equity interest and reflects its strategy to expand digital and embedded insurance capabilities in growth markets such as Indonesia and Vietnam. Igloo works with digital platforms to distribute a range of insurance products and has facilitated hundreds of millions of policies to date, making it a key partner for traditional insurers seeking to enhance technology‑led retail insurance distribution.

Hand-picked embedded insurance insights and news which are worth reading

Five Forces Driving Insurance Innovation in 2026

#Insurance2026 #Insurtech #AIinInsurance #EmbeddedInsurance #CyberSecurity #RegTech

According to a recent forecast from Fadata, five major trends are set to reshape the insurance industry in 2026 as carriers and insurtechs adapt to rising expectations and competitive pressures. The narrative highlights a shift toward proactive regulation and compliance technology, elevated priority on cybersecurity and data sovereignty, and the mainstreaming of artificial intelligence for underwriting, claims, and customer engagement. Embedded insurance is expected to expand deeper into digital ecosystems, offering seamless, on‑demand protection at points of need, while carriers strengthen resilience and operational efficiency. Together, these trends reflect a move from experimentation toward execution and strategic modernization across the value chain.

Read More

Execution Over Experimentation: Where Insurtech Heads in 2026

#Insurtech2026 #AIinInsurance #EmbeddedInsurance #Orchestration #DigitalTransformation

Qover’s 2026 insurtech forecast highlights a pivotal shift from experimentation to real business outcomes, as technologies like agentic AI, embedded insurance and orchestration mature from pilots into core operating levers that drive efficiency, growth, and scalability. The report predicts that insurers and insurtechs will focus on measurable impact, moving beyond proof‑of‑concept projects to deploy automation across customer support, underwriting and claims, while embedded protection becomes a genuine profit centre for banks and fintechs. With capital discipline reshaping the market and operational resilience emerging as a competitive differentiator, 2026 is positioned as the year where insurtech innovation is defined by execution and value generation rather than hype or potential.

Read More

Insurers’ Strategic Priorities to Navigate Uncertainty in 2026

#InsuranceStrategy #IndustryOutlook #AIinInsurance #RegulatoryChange #OperationalResilience

A new industry outlook from EY highlights five strategic priorities for insurers looking to convert market uncertainty into opportunity, especially as macroeconomic, competitive and technological forces reshape the landscape. The article suggests that carriers should double down on operational efficiency, accelerate digital transformation with purpose, embrace regulatory and compliance excellence, harness artificial intelligence responsibly, and rethink capital and growth strategies to stay competitive. These priorities aim to help insurers move beyond short‑term turbulence and build resilience and value creation for the future.

Read More

How Insurance Is Shaping Car Buying in 2026

#EmbeddedAutoInsurance #CarBuyingTrends #DealershipExperience #CustomerSatisfaction #InsuranceStudy

Polly’s 2026 Embedded Auto Insurance Study confirms that insurance is no longer an afterthought, it’s becoming a deciding factor in car purchases. A striking 87% of Gen Z and Millennial buyers now want the ability to purchase auto insurance at the dealership, up from 84% in 2025. Across all age groups, 72% of buyers prefer to arrange insurance during the vehicle deal, compared to 66% the year before. Notably, 35% of buyers have either delayed or abandoned a vehicle purchase due to insurance-related issues, rising to 46% among younger buyers. Beyond the numbers, the study highlights a crucial insight: many consumers assume they already have the best insurance deal yet still discover savings when offered embedded options. Dealerships that integrate insurance not only improve customer satisfaction but also see stronger referral rates and buyer loyalty. Embedded solutions are fast becoming a win-win for both auto retailers and their customers.

Read More

Spotlight Insight: Embedding Insurance in Financial Services

In case you missed it: Our 2025 flagship report “Embedding Insurance in Financial Services” - developed in collaboration with Ageas, bolt, and bolttech, explored how embedded protection is reshaping trust, retention, and revenue strategy for banks and fintechs.

The «Context» Rule

Banking is no longer just about moving money; it’s about protecting the life that money builds. In our latest report “Embedding Insurance in Financial Services” developed in collaboration with Ageas, bolt and bolttech, we explore a fundamental shift: 74% of financial executives now view embedded insurance as a primary tool for customer trust.

While 74% of executives see embedded insurance as a trust-builder, the report reveals a deeper reality: Embedded insurance is the “loyalty bridge” for Fintechs. In a landscape where switching costs are low, providing protection (like travel, gadget, or purchase insurance) creates a “sticky” ecosystem that transitions a user from a casual app-opener to a long-term partner.

According to our research in the 2025 report “Embedding Insurance in Financial Services” developed in collaboration with Ageas, bolt and bolttech, the value of embedding protection lies in three specific areas:

• Revenue Diversification: Moving away from reliance on interchange fees.

• Customer Lifetime Value (CLV): Users with active insurance modules show significantly higher retention rates.

• Data Enrichment: Insurance claims and queries provide a unique window into customer life events that traditional transaction data misses.

The roadmap for 2026 is clear: integration is no longer optional.

Download the full report

Featured White paper: Affinity Insurance Programs Within Captives

Many organizations face a fundamental challenge: providing tailored insurance solutions that meet the unique needs of their customers while managing costs and operational complexity.

Securing specialized coverage at affordable rates often leaves organizations with limited options. Managing multiple insurance programs independently diverts focus from core business priorities. And without deep customer insights, implementing effective risk management strategies becomes difficult.

This white paper explores how integrating an affinity insurance program within a captive can address these challenges - while creating opportunities for growth, customer loyalty, and operational efficiency.

What you’ll find inside:

• Affinity insurance fundamentals – what it is, key benefits, and the wide range of products it can cover

• Captive insurance solutions – single-parent, protected cell company, group, and hybrid structures

• Strategic benefits – from revenue diversification to balance sheet protection

• Implementation guidance – eight steps to establish a program, key stakeholders, and governance considerations

• Regional analysis – captive domiciles across Europe, the UK, Asia, and Latin America

• Future trends – the role of digitalization, predictive analytics, and AI

• Key finding: Captives are particularly well-suited to organizations with large customer bases seeking long-term retention. Industries most aligned include manufacturing (extended warranties), telecommunications (device protection), and financial services (financial protection products). In the UK alone, 10–15% of Marsh’s ~1,900 captives already run affinity programs, collectively writing over $4 billion in gross written premiums.

  This white paper provides the comprehensive analysis needed to evaluate whether a captive-based affinity program is right for your organization.

  Download the White Paper

Open and Embedded Insurance White Papers and Reports

In 2025, the Open & Embedded Insurance Observatory published seven in-depth reports and white papers exploring the most relevant trends shaping the industry. These include global analyses on financial services, automotive ecosystems, vertical SaaS, captives, and parametric insurance. Together, they provide a comprehensive view of where embedded insurance is heading next.

Download full reports catalogue

Upcoming events of the Observatory

Open & Embedded Insurance Observatory: London Plenary Meeting 2026

When: March 17, 2026

Time: 11:00 -17:00 GMT

Location: AWS - 1 Principal Pl, London, EC2A 2FA

Join the Open & Embedded Insurance Observatory for our flagship annual gathering in the heart of London. As the global competence center for the industry, we bring together the entire value chain- carriers, brokers, technology enablers, and non-insurance brands- for a half-day dedicated to the “Execution Phase” of embedded insurance.

Taking place the day before Insurtech Insights London, this invite-only session at AWS London HQ is where strategic theory meets operational reality.

Why Attend?

• Exclusive Research: Be the first to see our new reports on Motor & Mobility and the Execution Roadmap for insurers.

• High-Level Networking: Connect with senior leaders from organizations like Allianz, Swiss Re, bolttech, Generali, AXA Partners, Societe Generale Insurance and Wrisk.

• Future-Proofing: Dive into the “Agentic Frontier”- how autonomous AI agents are rewriting the rules of distribution, licensing, and underwriting.

  Confirmed companies attending: Generali, Swiss Re, Admiral Pioneer, bolttech, AXA Partners, Helvetia, Roamguard, Glow, MetLife, Societe Generale Insurance, DSV, Munich Re, Hiscox, Great American Insurance Group, Markerstudy, Peak3, QOver, Europ Assistance, Marsh, WTW, CNP, Collinson, Tokio Marine, Wrisk, AON.

  Register your interest here

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA, BBVA, bolt, bolttech, CDL, Dai-Ichi Life International, Discovermarket, Epoq, Europ Assistance, EY, Fortegra, Generali, Habit, Hiscox, InsureMo, Jaguar Land Rover, Marsh, Meiji Yasuda, MetLife, Moter, Net Insurance, Onsi, Otonomi, Peak3, Qover, Reale Mutua, SAP Fioneer, SAS, Simply Business, Stellantis Insurance, Stere, Stripe, Sure, Swiss Re, Tokio Marine, Travelers, Wallbid, Wolt, WTW, Wrisk.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Lead Analyst, Embedded insurance and Insights at the Observatory.

We hope the new year has started on a positive note for you. As we move into 2026, the pace of change in Open and Embedded Insurance continues to accelerate.

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on Open and Embedded Insurance. As a valuable member of the Observatory, we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from December 01- December 31, 2025

Thank you for your support, and we hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

Dec 02, 2025: Breeze (Blue Ocean Data Solution Ltd), a digital cargo insurance insurtech backed by Helvetia Global Solutions, has partnered with UK-based freight forwarder Unique Forwarding to embed automated cargo insurance directly into the freight forwarding workflow. Through this partnership, Unique Forwarding integrates Breeze’s platform to provide shippers with clear pricing, instant policy issuance, and streamlined claims handling within their existing systems, boosting conversion rates and written premiums while offering a more seamless and digital insurance experience for customers.

Dec 09, 2025: Tune Protect Re and ticketing platform Ticket2U expanded their partnership into Indonesia by embedding opt-in Ticket Refund Protection and Sports Personal Accident insurance into the Ticket2U checkout flow. The integration offers eventgoers nationwide automatic access to coverage that refunds ticket costs if they cannot attend because of illness, accidents, or disruptions, plus optional accident protection for sports participants, building on their earlier rollout in Malaysia and supporting digital first insurance experiences for lifestyle and entertainment consumers across Southeast Asia.

Dec 09, 2025: Wopta Assicurazioni and SENEC Italia have launched a strategic partnership to integrate embedded insurance directly into the residential solar photovoltaic (PV) installation experience. The collaboration introduces a biennial insurance coverage included in SENEC’s “Plus” package for new solar systems, protecting homeowners against a range of risks, including natural disasters (e.g., earthquakes, floods), atmospheric events (hail), theft, and electrical failure, with the aim of simplifying protection and enhancing customer confidence in renewable energy investments.

Dec 15, 2025: Orange Poland and bolttech have launched Insure with Orange, a new digital insurance comparison and purchase platform in Poland that integrates motor and home insurance offers directly into Orange’s digital ecosystem. Built on bolttech’s insurtech platform, the service enables customers to compare multiple insurers’ policies, select coverage, and complete purchases online or with phone support, marking the first time a telecom operator in Poland is offering an insurance comparison and distribution experience. The platform is intended to make insurance access simpler and more transparent and will expand its product range over time.

Dec 20, 2025: Toyota Motor Corporation has launched a branded motor insurance product tailored for Toyota and Lexus drivers in Ireland, developed through its internal Toyota Insurance Services unit and powered by Wrisk Europe’s digital insurance platform. The offering includes comprehensive cover with features like any-driver protection, guaranteed repairs with genuine parts, no-claims bonus protection, vandalism and uninsured driver cover, and additional benefits for hybrid/electric vehicles, such as battery, charging cable and home charger protection, delivered via a fully digital and integrated experience. The move expands Toyota’s embedded insurance footprint in the vehicle ownership journey and strengthens its direct customer relationship beyond vehicle sales.

News, Releases and Launches

Dec 04, 2025: Bolttech has acquired Kenya-based digital insurance platform mTek in a strategic move to deepen its presence in East Africa and strengthen its global embedded insurance capabilities. Founded in 2019, mTek operates a fully paperless platform that lets customers compare, buy, and manage general and life insurance products from partners such as GA Insurance, Sanlam and Britam, serving over 350,000 users in Kenya; in September it also teamed up with Mastercard to roll out embedded insurance solutions across the region, enabling protection to be integrated into everyday services and purchase journeys. Under the acquisition, bolttech will integrate mTek’s technology and local expertise into its broader insurance ecosystem while retaining mTek’s leadership team to run East African operations, with a future rebrand planned as part of the integration process.

Dec 13, 2025: EAB Systems and InsureMO have entered a strategic partnership to digitize insurance sales execution across the Asia-Pacific region, combining EAB’s customer-facing Insurance Sales Xcelerator with InsureMO’s API-driven product and customer management backend to create an end-to-end digital sales ecosystem. The integrated platform delivers a unified digital experience for insurance distributors with tools such as Customer 360 insights, financial needs analysis, real-time quoting and illustrations, e-signature capabilities, tablet-optimized interfaces and built-in regulatory compliance, aimed at accelerating time-to-market, boosting agent productivity and improving sales conversion. The collaboration leverages seamless API integration to reduce implementation time, support custom branding and facilitate scalable growth for insurers without replacing core systems.

Investments and Funding Rounds

Dec 25, 2025: Advance, a fintech platform focused on insurance premium banking and payments, has raised $7.3 million in a seed funding round completed on December 18, 2025, its first disclosed funding event, with the total capital raised now at $7.3M. The company’s technology is designed to modernize how insurance premiums are collected, held, and moved, serving as infrastructure for insurers, managing general agents (MGAs), and insurance-adjacent fintechs that need embedded banking and payments capabilities, particularly for fragmented premium flows, reconciliation, and payment operations in legacy systems. Clients include Voom, Assureful, Novella, and Pathpoint, and the company operates with a small team of about seven people; investor details were not publicly listed.

Hand-picked embedded insurance insights and news which are worth reading

Embedded vs Transactional: The Insurance Model Driving Growth for Banks & Fintechs in 2026

#EmbeddedInsurance #TransactionalInsurance #Banking #Fintech #Insurtech #FinancialServices #CustomerExperience #GrowthStrategy

Insurance is fast becoming a strategic growth lever for both banks and fintechs as digital platforms expand their financial offerings. The article explains how embedded insurance, integrated seamlessly into products like premium accounts or payment cards, can close protection gaps and boost customer loyalty, while transactional insurance allows for more personalized coverage and higher margins. Fintechs often start with embedded models and shift toward transactional as they scale, whereas banks are embracing embedded models to remain competitive with digital players. Success with either approach depends on strong trust, excellent customer experience, and the right internal capability to design and scale effective insurance programs.

Read More

Embedded Insurance Is Becoming a Core Fintech Monetisation Engine

#EmbeddedInsurance #Fintech #RevenueGrowth #EmbeddedFinance #InsuranceInnovation #CustomerExperience #Insurtech #DigitalEcosystems

Embedded insurance is rapidly proving its commercial value for fintechs by improving conversion at checkout, deepening customer engagement, and unlocking recurring revenue streams without needing a wholesale overhaul of existing products. With the Indian embedded finance market projected to grow at an approximately 46 % CAGR through 2029, a majority of financial executives now see embedded insurance shifting from an optional add-on to an essential part of digital financial offerings. Key consumer trends, such as 91 % of bank customers being open to tailored insurance offers based on transactional activity, suggest mainstream demand that fintechs can monetise through seamless, contextual protection integrated into core user journeys.

Read More

Open and Embedded Insurance White Papers and Reports

In 2025, the Open & Embedded Insurance Observatory published seven in-depth reports and white papers exploring the most relevant trends shaping the industry. These include global analyses on financial services, automotive ecosystems, vertical SaaS, captives, and parametric insurance. Together, they provide a comprehensive view of where embedded insurance is heading next.

Download full reports catalogue

Upcoming events of the Observatory

Embedded Insurance: Ecosystems, Innovation & Growth

When: Jan 20, 2026, ETH Zurich

Time: 08:45-17:45

A focused one-day event bringing together insurers, insurtechs and ecosystem partners to explore how embedded insurance is transforming distribution, customer experience and growth models. Featuring real case studies, technology insights and a strategic fireside on the future of open data in insurance. Organized by the Open and Embedded Insurance Observatory with the Swiss InsurTech Hub and ETH Zurich.

Register your interest here

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, AirHelp, AWS, AXA Partners, bolt, bolttech, CDL, Dai-Ichi Life International, Discovermarket, Epoq, Europ Assistance, EY, Fortegra, Generali, habit, HDI Enablers, Insurely, InsureMo, Jaguar Land Rover, Marsh, Meiji Yasuda, Metlife, Net Insurance, Otonomi, Peak3, Qover, Reale Mutua, SAP Fioneer, SAS, SimplyBusiness, Stere, Sure, Swiss Re, Tokio Marine, Travelers, Wallbid, Wolt, WTW.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Research Analyst at the Observatory.

Dear friends and colleagues,

As we close out the year, I wanted to let you know about a new way to stay connected with us.

Over the past months, several of you have told me you’d like to be more involved with the Observatory, but that full membership isn’t the right fit at this stage, perhaps your embedded insurance initiatives are still taking shape, or the timing simply isn’t right.

With this in mind, we’re introducing an Explorer Package.

For €1,000 per year, you’ll receive our Monthly Insights Newsletter, a digest of our latest research, partnership analyses, and market observations, delivered each month.

As an early-adopter incentive, we’re also offering complimentary tickets to our 2026 Plenary Meetings: 10 tickets for London (17 March), 10 for New York (September), and 10 for London (November), allocated on a first-come, first-served basis.

If you’d like to get a sense of the kind of work we do, you can download our most recent reports here: https://openinsuranceobs.com/reports/ .

If you’d like to join as an Explorer, simply reply to this email with “I’m in” and I’ll send you the onboarding details.

Happy to answer any questions you might have.

Warm regards,

Yuri

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on open and embedded Insurance. As a valuable member of our network we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from October 01- November 30, 2025.

We hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

Oct 01, 2025: Mastercard has entered into a strategic partnership with Insurtech Hillcroft (mTek) to roll out embedded insurance solutions across East Africa. Through this collaboration, customized insurance products will be seamlessly integrated into Mastercard’s consumer and SME card ecosystem, giving millions of individuals and businesses access to affordable, convenient coverage within the payment platforms they already use. The initiative represents Mastercard’s debut in the embedded insurance market in East Africa and underscores its commitment to financial inclusion and digital innovation. By embedding protection directly into everyday transactions, the partnership seeks to remove long-standing barriers, such as high upfront premiums, complex onboarding, and limited access channels, that have contributed to the region’s low insurance penetration of under 3%.

Oct 01, 2025: Stellantis Finance & Services (CREDIPAR) has relaunched Drive & Connect, a telematics-based car insurance solution developed in collaboration with AXA and Assure One, which act respectively as the insurance provider and distribution partner. The offer is now available for all new Stellantis brands, Abarth, Alfa Romeo, Citroën, DS, Fiat, Jeep, Lancia, Opel, and Peugeot, as well as eligible used vehicles from Peugeot, Citroën, DS, and Opel. Drive & Connect uses the vehicles’ built-in telematics systems (no additional device required) to calculate a driving score based on speed, braking, acceleration, and mileage. Through the companion app, drivers receive personalized coaching videos to encourage safer habits. Customers benefit from a more competitive premium compared to standard insurance, including one month free at subscription and up to 20% additional discounts at each contract anniversary based on driving behavior. Coverage includes 0 km roadside assistance, a €0 glass deductible (under certain conditions), repairs within Stellantis’ certified network using original parts, and access to a replacement vehicle.

Oct 02, 2025: Lotte Hi-Mart (South Korea’s major electronics retailer) and bolttech (insurtech/enabler) launched the “iPhone 17 Upgrade Service,” an embedded device-upgrade and protection program for iPhone users in Korea. It bundles unlimited damage repairs (up to original device price), refurbished replacements, and seamless upgrade options to newer models (e.g., iPhone 18/19) for a simple upgrade fee, positioned as a more flexible alternative to traditional mobile insurance. Pricing: KRW 9,900-18,900/month (VAT incl.) with 1-year or 2-year plans, no cancellation penalties. Availability & channel: enrolment at all Lotte Hi-Mart stores nationwide from Sept 13, 2025 (aligned with iPhone 17 pre-orders); sign-up window for carrier devices until Nov 30, 2025, and for unlocked devices until Mar 31, 2026. Lotte Hi-Mart is also expanding Apple product repair reception services as part of a broader “total care” strategy.

Oct 09, 2025: Wallbid has partnered with Seajets, the operator of the world’s largest fleet of high-speed vessels serving 50 ports and over 400 routes across Greece, to introduce the country’s first Ticket Cancellation Guarantee offered by a ferry company. The new service enhances flexibility and peace of mind for Seajets passengers by allowing them to add the Cancellation Guarantee with a single click during booking. If travel plans change, customers receive additional compensation beyond Seajets’ standard refund policy, processed quickly and securely through a fully digital experience. Powered by Wallbid’s embedded insurance platform, the entire journey, from purchasing the guarantee to submitting claims, is managed online, with passengers able to upload documents and receive compensation directly through the Wallbid Wallet on their mobile devices.

Oct 15, 2025: AXA Partners, a wholly owned subsidiary of the AXA Group, has entered into a long-term strategic partnership with global insurtech bolttech to deliver embedded insurance and assistance solutions across the EU, UK, and Switzerland. The collaboration combines AXA Partners’ broad B2B2C expertise in lines such as Motor, Home, Travel, Health, and Credit & Lifestyle Protection with bolttech’s end-to-end insurance technology and device protection capabilities. Together, they aim to unlock new commercial opportunities by enabling embedded upsell and cross-sell offerings for partners, while building relationships with carriers, MGAs, reinsurers, and distributors across multiple sectors including telecommunications, financial services, utilities, travel, OEMs, and retail.

Oct 27, 2025: VisitorsCoverage (insurtech) and Atlys (visa application platform) announced a partnership to embed travel insurance directly in Atlys’s visa checkout flow. Atlys will integrate VisitorsCoverage’s Treppy embedded-insurance SaaS so travelers can add travel medical and trip coverage from multiple A-rated carriers in one click while applying for visas, reducing drop-off and complexity. The integration is live across all Atlys-supported destinations (120+), and leverages Treppy’s instant quote & bind APIs; VisitorsCoverage highlights Treppy’s industry recognition and its InsurTech100 status, while Atlys brings scale from millions of visas processed.

Nov 10, 2025: Suzuki GB Plc has partnered with insurtech Wrisk to launch a fully digital car insurance proposition in the UK. Wrisk supplies the digital platform and acts as an intermediary, enabling Suzuki to offer a monthly rolling-subscription motor insurance product called “Suzuki specialist insurance.” The proposition includes access to Suzuki-approved repairers and complimentary driveaway cover for customers purchasing a new vehicle. The insurance is distributed directly through Suzuki to its retail car-buying customers.

Nov 27, 2025: MoneyHero Group has entered a strategic partnership with InsureMO to expand digital insurance access in the Philippines through MoneyHero’s local brand, Moneymax. Under the agreement, Moneymax will use InsureMO’s API-driven insurance infrastructure to connect insurers directly to Moneymax’s digital distribution channel. The collaboration aims to make it easier and faster for consumers to compare and purchase general insurance (and potentially other product lines) online. Given the country’s low insurance penetration, notably in motor insurance, the partnership targets millions of Filipino households, offering them improved access, broader product choice and real-time quote comparison

News, Releases and Launches

Oct 09, 2025: Assurant acquired OptoFidelity’s mobile device test-automation technology portfolio, a move aimed at expanding automation and robotics across Assurant’s Device Care Centers to speed device processing, repair, and refurbishment and increase the resale of higher-value certified pre-owned devices. OptoFidelity, a Finland-based specialist in optical metrology and smart-device testing with 9,000+ test systems deployed globally, brings modular, scalable solutions compatible with iOS and Android that enhance precision, repeatability, and throughput. Assurant says integrating the technology will improve efficiency, support its Connected Living strategy, and create more value for partners and customers through faster turnaround and greater circularity.

Nov 01, 2025: Philadelphia Insurance Companies (PHLY) has acquired Ignyte Insurance’s collector-vehicle division in a $615 million deal, bringing American Collectors Insurance, J.C. Taylor Insurance, Condon Skelly, and Heacock Classic under its portfolio. These specialty brands insure a wide range of classic, antique, exotic, and niche vehicles, serving hundreds of thousands of policyholders across the United States, with over 250 employees transitioning to PHLY as part of the acquisition. Ignyte Insurance, led by Geof McKernan, Bill McKernan, and Marc Castellucci, focuses on building and scaling specialty and embedded insurance brands across niche markets and is now doubling down on accelerating its strategy to expand world-class consumer and embedded insurance offerings globally.

Nov 25, 2025: Mox Bank has introduced a new in-app travel insurance product called Travel Pick & Go, underwritten by QBE Hongkong & Shanghai Insurance. The offering includes three plan options with medical coverage of up to HKD 1.2 million and a range of optional add-ons starting from HKD 2 per day, covering areas such as mobile-phone theft, credit-card fraud, missed events, adventurous sports, and food poisoning. Core benefits include medical expenses, trip cancellation or delay, baggage protection, rental-vehicle excess, home-contents protection, and 24/7 worldwide assistance. The launch strengthens Mox’s push into digital and embedded insurance by giving travellers flexible, customizable protection directly through its mobile app.

Nov 25, 2025: Tide launched a new embedded-insurance offering for UK small and medium-sized businesses, giving them direct access to business insurance via the Tide app. Through a partnership with Admiral Business, the initial insurance products available include Employers’ Liability, Public Liability and Professional Indemnity coverage. The service taps into data Tide already holds on its member companies, like turnover, industry, and number of employees, to pre-fill application forms, streamlining the quoting and purchase process. With around 14 % of UK SMEs already using Tide’s banking, invoicing, and payroll tools, the move aims to close a longstanding under-insurance gap for small businesses by integrating insurance into their existing business-management workflows.

Investments and Funding Rounds

Oct 08, 2025: Eir, a fully digital Swedish insurer focused on embedded non-life insurance, has raised €20 million in growth funding led by Endeit Capital, alongside family offices and existing investors. The new capital will support Eir’s partner-driven expansion across Europe, enabling the company to scale its AI-powered, technology-driven platform and deliver innovative embedded insurance solutions to a broader range of partners and markets.

Oct 30, 2025: Otonomi, a blockchain-enabled parametric insurance platform transforming cargo delay protection, has successfully raised USD $5 million in an oversubscribed Series A round led by Hivemind Capital, Rothschild & Co Asset Management, ATX Venture Partners, Portline Capital, and Cyberport. The funding will drive global expansion across the Americas, Europe, the GCC, and Asia, while advancing Otonomi’s AI-driven underwriting engine, integrated supply chain tracking, and fintech and payment capabilities to further strengthen its parametric insurance offering.

Hand-picked embedded insurance insights and news which are worth reading

When Telcos Become Banks: How Mobile Networks Will Bank the Next 2 billion Customers

#TelcoFintech #MobileMoney #FinancialInclusion #EmergingMarkets #Stablecoins #Fintech #AfricaTech #LatAm #DigitalBanking #DataMonetization

Telcos, especially across Africa and Latin America, are positioned to become primary financial service providers as they fight high churn despite spending 10-14% of revenue on retention. Three forces underpin the shift: (1) a wave of first-time smartphone users in developing markets, (2) leapfrogging of branch-based banking via mobile money rails (think M-PESA), and (3) fragmentation of global finance that opens doors to stablecoins and new crypto-native settlement models. The playbook: embed savings, credit, insurance and remittances into telco apps, use device telemetry/identity for risk and KYC, and explore “phones that pay” models (e.g., Proof-of-Intent validators) to fund data plans and deepen loyalty. The prize is meaningful new revenue with lower churn, and real financial inclusion at scale.

Read More

Beyond Access: Why Adequacy Will Define the Future of Embedded Insurance

#EmbeddedInsurance #InsuranceInnovation #ProtectionGap #Insurtech #FinancialInclusion #AdequacyNotJustAccess #DataDrivenInsurance #CustomerCentricCover

The embedded insurance market is forecast to grow ten-fold to over USD 700 billion by 2030, yet the real value lies not just in making cover accessible, but ensuring it is adequate, meaning tailored to actual customer needs and understood by policyholders. The article with Qover argues that while embedded distribution has unlocked scale via cheap, simple offerings, many customers remain under-insured because underwriting, data design and communication haven’t caught up. Key enablers for adequacy include re-engineering products from the data up rather than retro-fitting legacy systems, balancing cost-efficiency with meaningful cover (since deep personalisation can raise costs 300-400 %), and building trust by making terms clear and transparent so users value the protection they have.

Read More

From Connectivity to Coverage, Scaling Resilience through Mobile-Enabled Microinsurance

#MobileInsurance #Microinsurance #FinancialInclusion #EmbeddedInsurance #GSMA #InsurTech #DigitalFinance #EmergingMarkets

The recently published GSMA + Microinsurance Network white paper “From Connectivity to Coverage” highlights a striking global protection gap, despite nearly 1.8 billion mobile-money accounts worldwide, only around 12 percent of the roughly 3 billion people who could benefit from microinsurance currently hold a policy. The paper underscores the pivotal role mobile network operators and mobile-money providers can play in closing this gap by leveraging their extensive reach, trusted customer relationships, and seamless payment infrastructure. Crucially, the report notes that simply embedding insurance as a free or bundled add-on is not enough; long-term sustainability requires voluntary opt-in or paid models, mobile-based recurring premium collection, and relevant, context-specific products such as device protection, income-loss cover, and simple health or accident micro-covers that reflect real customer needs.

Read More

Reimagining Insurance Distribution: The Rise of the Insurance Aisle

#EmbeddedInsurance #InsuranceAisle #BankSponsoredInsurance #InsurTech #DistributionInnovation #EmbeddedFinance #CustomerCentricInsurance #InsuranceStrategy

In a recent conversation led by Yuri Poletto, Jeff Chesky, CEO of Insuritas, explored why the traditional insurance distribution model is being fundamentally reimagined. Chesky outlines the concept of a permanent “insurance aisle” embedded within banks and credit unions, allowing customers to seamlessly access insurance without ever leaving their financial institution. This model leverages trusted banking relationships, enhances customer experience, and aligns with the broader industry shift toward embedded insurance. Poletto’s discussion with Chesky offers timely insights into how partnership ecosystems are reshaping the future of insurance distribution.

Read the full interview here

Open and Embedded Insurance White Papers and Reports

In 2025, the Open & Embedded Insurance Observatory published seven in-depth reports and white papers exploring the most relevant trends shaping the industry. These include global analyses on financial services, automotive ecosystems, vertical SaaS, captives, and parametric insurance. Together, they provide a comprehensive view of where embedded insurance is heading next.

Download full reports catalogue

Upcoming events of the Observatory

Embedded Insurance: Ecosystems, Innovation & Growth

When: Jan 20, 2026, ETH Zurich

Time: 08:45-17:45

A focused one-day event bringing together insurers, insurtechs and ecosystem partners to explore how embedded insurance is transforming distribution, customer experience and growth models. Featuring real case studies, technology insights and a strategic fireside on the future of open data in insurance. Organized by the Open and Embedded Insurance Observatory with the Swiss InsurTech Hub and ETH Zurich.

Register your interest here

The Open & Embedded Insurance Observatory is supported by:

Admiral, Ageas, Admiral, Ageas, AirHelp, AWS, AXA Partners, bolt, bolttech, CDL, Dai-Ichi Life International, Discovermarket, Epoq, Europ Assistance, EY, Fortegra, Generali, habit, HDI Enablers, Insurely, InsureMo, Jaguar Land Rover, Marsh, Meiji Yasuda, Metlife, Net Insurance, Odevo, Onsi, Otonomi, Peak3, Qover, Reale Mutua, SAP Fioneer, SAS, SimplyBusiness, Stere, Sure, Swiss Re, Tokio Marine, Travelers, Wallbid, Wolt, WTW.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Research Analyst at the Observatory.

We are delighted to announce the full agenda for our next Plenary Meeting, taking place in London on 11 November 2025.

This edition will gather more than 50 senior leaders from insurers, insurtechs, platforms, and distribution partners to explore where embedded insurance is heading — strategically, operationally, and technologically.

🔍 What to Expect

📊 Research & Strategic Insights

• Embedded Insurance in Financial Services – global threats and opportunities for banks and fintechs

  (Ageas, bolttech)

• Captives and Affinity Insurance – unlocking value through captive structures

  (Marsh)

• The Automotive Advantage – how automakers can drive sales and loyalty with embedded insurance

  (WTW)

🎤 Point-Counterpoint Debate

API-first insurtechs or brokers with embedded capabilities: who will lead the future?

With Chris Gingell (WTW) and Simon Ball (Quotall)

💡 Innovation & Practical Experience

• Panel: Embedded Insurance in Practice – lessons from the frontlines

  (Qover, Europ Assistance, Fortegra)

• Fishbowl discussion: Scaling embedded insurance in large organizations

  (AXA Partners, Generali, Insurevision)

• Innovation Showcase: Real-world solutions from enablers

  (CDL, Habit, Enablia)

Full agenda:

📍 Practical Information

• Venue: AWS London HQ, 1 Principal Place

• Date & Time: 11 November 2025 – 10:15 to 17:30

• Registration: A limited number of places are still available.

  Apply here

🙏 Thank You

A special thank you to AWS and Stripe for hosting and supporting this gathering of the embedded insurance community.

We look forward to seeing many of you in London for a day of insight, debate, and meaningful connections.

Warm regards,

Yuri Poletto

We are delighted to announce the next Open & Embedded Insurance Observatory Plenary Meeting, taking place on 11 November 2025 at AWS HQ, London.

This will be a full day dedicated to the latest developments, innovations, and real-world execution of embedded insurance — bringing together leaders from insurers, brokers, platforms, and technology partners across Europe and beyond.

Preliminary agenda:

Agenda – 11 November 2025

10:15 – 10:45 - Registration and welcome coffee

10:45 – 11:10 - Welcome message and agenda presentation.

11:10 – 11:40 - Opening session: Navigating the Embedded Insurance Landscape in Financial Services. Insights from the global report Embedded Insurance in Financial Services: Key Global Threats and Opportunities for Banks and Fintechs. By: Viola Zsédely-Takács, Ageas; Francesca Cossu, bolttech.

11:40 – 12:10 - Panel discussion: Embedded Insurance in Practice: Lessons from the Frontlines. By: Iain Woodward, Europ Assistance; Quentin Colmant, Qover; additional speakers to be announced.

12:10 – 12:40 - Innovation showcase. By Andrew Wormleighton, CDL and Matteo Bevilacqua, Enablia

12:40 – 13:00 - Point-counterpoint debate. With: Chris Gingell, WTW , counterpart to be announced.

13:00 – 13:40 - Lunch

13:40 – 14:10 - Fishball discussion: Scaling Embedded Insurance: Turning Legacy Barriers into Growth Opportunities for Incumbents. By: Jose Canas, AXA Partners; Gonzalo Rodriguez, Generali; Haden Kirkpatrick, Insurevision.

14:10 – 14:40 - Report Presentation: Using captives to unlock value in affinity insurance. By: Leo Gibbons, Marsh.

14:40 – 15:10 - Fireside chat: Captives in Affinity and Embedded Insurance: Practical Insights from the Field. By: Fortegra and counterpart to be announced.

15:10 – 15:40 - Report Presentation: The Automotive Advantage - How automakers can increase sales, loyalty, and customer satisfaction with embedded insurance. By: Nick McCowan, WTW.

15:40 – 16:20 - Final lightning talk: 5-minutes talks from speakers of previous sessions, each followed by rapid audience feedback.

16:20 – 17:30 - Closing and networking drinks

If you would like to join us, please submit your participation request here:

Apply

We look forward to welcoming you in London and advancing together the future of embedded and open insurance.

Warm regards,

Yuri Poletto

Founder & Managing Director

Open & Embedded Insurance Observatory

At the Open and Embedded Insurance Observatory, we conduct ongoing market research and intelligence on open and embedded Insurance. As a valuable member of our network we are delighted to share with you our monthly selection of key facts, insights, and news that we believe are meaningful and relevant. This newsletter covers all the insights and pertinent features from September 01- September 30, 2025.

We hope you find these resources beneficial for your business.

Market Intelligence

Embedded Insurance Partnerships

Sep 01, 2025: Willis (a WTW business) has teamed up with Equine MediRecord (a SaaS platform for equine health and regulatory compliance) and specialty insurer Markel to launch a bloodstock insurance solution embedded inside the Equine MediRecord platform. Horse owners and stud farms using the platform can now access a mortality & theft insurance product directly through their software interface. Kayna supports with data orchestration to enable relevant data-driven underwriting. The aim is to make insurance easier and more accessible to both individual horse owners and larger equine businesses via an embedded distribution channel.

Sep 01, 2025: Ageas has joined the Co-op Insurance home panel, expanding its long-standing relationship with Co-op that already includes motor insurance. This agreement makes Ageas one of the insurers behind Co-op’s home insurance products, strengthening Co-op’s customer offering and broadening Ageas’ retail distribution through the Co-op member base.

Sep 02, 2025: Globe, a leading telecom provider in the Philippines, has partnered with insurtech bolttech to launch Flagship Forever, a device upgrade programme that integrates device protection as part of the upgrade offering. Under this initiative, Globe customers can trade in their current smartphone annually to get the latest flagships without paying pretermination fees on their contract. The programme also bundles coverage for screen repairs, replacements, and device switching.

Sep 04, 2025: Prime Radiant has partnered with credit bureau and data company TransUnion to launch a fully integrated personal cybersecurity platform aimed at executives, families, and their homes. The offering bundles cyber risk monitoring (identity protection, home network security, biometric & data monitoring) with a built-in insurance component that provides coverage for incidents like data breaches, ransomware demands, and extortion, reportedly up to $2 million in protection. The service is offered through the platform powered by Prime Radiant, with TransUnion providing identity data and signals to fuel proactive risk detection and alerting. Users benefit from a holistic “one stop” solution for cyber threats to their digital, identity, and home network domains.

Sep 05, 2025: Boom, a global AI property management system for short-term rentals, has partnered with embedded insurance platform Tint to launch BoomGuard, a protection product built directly into Boom’s workflow. The insurance covers up to $50,000 for guest-caused property damage, bed-bug infestation, and offers optional liability coverage up to $1 million. By embedding the product directly in its software, Boom allows property managers to offer coverage seamlessly to owners and guests without external onboarding, streamlines claims handling inside its platform, and gives managers a new revenue line, better owner assurance, and enhanced guest trust.

Sep 10, 2025: bolttech has partnered with Harmony Auto in Indonesia to roll out embedded EV insurance solutions specifically for BYD electric vehicle customers. Under this deal, Harmony Auto will distribute bolttech’s coverage in its BYD showrooms across Indonesia, offering both comprehensive and total-loss-only plans for vehicles valued up to IDR 1.5 billion. The policies include EV-specific benefits like battery and home charger damage protection, 24/7 roadside assistance, tyre and wheel coverage, as well as personal accident and third-party liability components. This mobility-focused embedded insurance program builds on previous collaborations between the two companies in Singapore and Hong Kong, positioning the offering as a value-add in the EV acquisition process and supporting Indonesia’s push for greater EV adoption.

Sep 11, 2025: TADA and YAS Insuretech have launched a ride-hailing offering in Hong Kong where every TADA trip automatically includes real-time, journey-specific insurance, no opt-in needed. The scheme activates insurance coverage the moment the ride begins and deactivates it when the ride ends, delivering seamless protection for passengers. This embedded micro-insurance is integrated into TADA’s platform via YAS’s protection engine, combining mobility with instant insurance to enhance rider trust and safety in TADA’s zero-commission service model.

Sep 16, 2025: Qover and Swiss insurer Helvetia have deepened their partnership by moving beyond their prior focus on automotive insurance into a multi-product, omnichannel embedded insurance framework across European markets. Their collaboration builds on earlier joint programs (which already served over 80,000 policyholders across 10+ initiatives in 2024) and now gives both organizations greater flexibility to launch and scale new embedded offerings in property, casualty, and other lines. The expanded agreement lets Helvetia leverage Qover’s modular insurance orchestration infrastructure (APIs, claims, dashboards) while Qover benefits from Helvetia’s underwriting capacity, regulatory reach, and distribution footprint. The aim is to capitalize on the rising demand for embedded insurance, as the two aim for more than 30 % of transactions to be embedded by 2028.

Sep 16, 2025: G2Mint, a logistics technology provider behind the AI-powered Miles rate engine and transportation management system (TMS), has partnered with insurtech Loadsure to embed cargo insurance capabilities directly within its platform. Through a plugin integration, G2Mint customers, brokers, shippers, and carriers, can access Loadsure’s real-time, data-powered insurance coverage for individual shipments without leaving their workflows. The integration streamlines risk management, speeds up claims handling, and makes it easy to purchase insurance at the moment of transaction, helping logistics users protect cargo more efficiently and with minimal friction.

Sep 23, 2025: Igloo has struck a partnership with Telkomsel to embed an insurance suite directly into the MyTelkomsel app, offering over 150 million Indonesian mobile users access to low-cost coverage such as cybersecurity, gadget protection, phone screen repair, and travel insurance. Users can opt in when topping up credit or buying data packages, with premiums starting as little as IDR 200 up to IDR 3,000 depending on the product. Claims are filed and managed through an integrated “Insurance Hub” in the app. The initial rollout targets prepaid subscribers, with plans for further expansion across Telkomsel’s customer base. The move leverages Igloo’s insurtech infrastructure and Telkomsel’s massive user reach to embed protection in everyday digital and mobile transactions, aligning insurance with rising digital usage and exposure in Indonesia.

Sep 23, 2025: QBE North America and Assureful have launched a program to offer pay-as-you-sell Commercial General Liability insurance tailored for e-commerce merchants, enabling coverage that scales with real-time sales volume rather than fixed annual premiums. The product protects against bodily injury, property damage, and personal injury claims and is specifically designed for merchants operating on major online marketplaces. This usage-based model gives smaller or seasonal sellers flexible, cost-aligned protection. Through this partnership, QBE contributes underwriting capacity and scale, while Assureful brings its GenAI-driven underwriting and embedded technology capabilities.

Sep 29, 2025: Bondaval, a London-based credit fintech and MGA, has entered into a global partnership with Swiss Re Corporate Solutions to jointly issue credit insurance and non-payment guarantees beginning January 2026. Bondaval will use its proprietary technology platform and broker network to underwrite and distribute these policies, while Swiss Re provides the insurance capacity and underwriting support. The deal enables Bondaval to scale into new markets across the UK, EU, U.S., and Canada, while Swiss Re leverages Bondaval’s tech-first approach to better embed credit insurance in real-time workflows. Through the platform’s integration into clients’ systems, credit managers get enhanced visibility into exposures, more adaptive coverage, and smarter risk decisions.

News, Releases and Launches

Sep 01, 2025: Eleos Life, an insurtech specializing in life and protection insurance, has launched Theea, an AI-powered digital co-pilot that helps customers navigate the complexities of insurance. Theea uses natural language processing to answer questions, explain coverage options in clear language, and provide multilingual support, making the insurance process more transparent and user-friendly. In a pilot involving over 5,000 users, customers who interacted with Theea were 2.5 times more likely to purchase a policy compared to those who did not. By offering 24/7 automated assistance, Theea reduces the reliance on human agents for initial support and strengthens Eleos Life’s digital engagement with its U.S. and U.K. customer base.

Sep 03, 2025: Qixent, an AI-native insurtech that operates as an insurance exchange and technology platform, has introduced Sunshine Guarantee, the first third-party backed embedded protection program for solar panel buyers. The product uses parametric triggers (via satellite / environmental data) to automatically payout if a solar installation receives less sunlight than forecasted, helping reduce buyer uncertainty and improving retailer conversion rates (by up to ~30 %). It integrates seamlessly into the solar sales journey—, etailers embed it in their offering with no extra paperwork or hardware, and is powered by Qixent’s AI-native insurance exchange and Exante’s parametric tech.

Sep 09, 2025: Headway, U.S.-based healthtech and insurtech company has expanded its insurance-native electronic health record (EHR) platform with new AI-assisted progress notes and enhanced practice management tools designed for mental health providers who accept insurance. The update integrates scheduling, telehealth, documentation, billing, and client communications into one connected platform, free for all providers on Headway. The new AI feature automatically transforms brief session summaries into fully formatted, insurance-compliant progress notes, helping clinicians reduce administrative burden and improve accuracy. Within weeks of launch, over 200,000 AI-powered notes were generated, reflecting rapid adoption across Headway’s 60,000-plus provider network and reinforcing its goal to simplify insurance participation in behavioral health.

Sep 23, 2025: MetLife has acquired a 20% equity stake in the Latin American insurtech Klimber, strengthening a relationship that already sees Klimber powering MetLife’s Xcelerator embedded insurance platform across the region. Klimber reportedly covers 13.9 million people and manages around USD 300 million in premiums. MetLife described the move as part of its “New Frontier” strategy to support innovation, drive growth, and expand insurance access in Latin America.

Investments and Funding Rounds

Sep 16, 2025: Resolvr, a Bitcoin-native insurance technology startup, has raised an undisclosed amount of seed funding led by Axiom to advance its mission of building risk management infrastructure for the Bitcoin economy. The company is developing Bitcoin-denominated insurance products designed to align coverage, premiums, and payouts directly with crypto-native business models. The new capital will support the growth of its Bitcoin-Denominated Insurance Collaborative (BDIC™) and accelerate the rollout of protection solutions tailored for individuals and institutions operating within the Bitcoin ecosystem.

Embedded Insurance: Expanding Ecosystems and Strategic Consolidation (Jul-Aug 2025):

Based on our analysis of recent partnerships, acquisitions, and funding trends in embedded insurance, the past few months have seen embedded insurance evolve rapidly across industries, with partnerships expanding in travel, automotive finance, banking, and property. Insurers and platforms are integrating protection directly into the customer journey, from trip bookings and vehicle leasing to property management and SME workflows, making coverage a natural part of transactions rather than an add-on.

Meanwhile, the market has been active on the acquisition front, as leading insurers and platforms pursue digital scale and market access. Deals such as ERGO’s acquisition of NEXT Insurance, Zurich’s move for BOXX, and AXA’s stake in Prima highlight how incumbents are consolidating capabilities to own distribution and data-driven decision-making.

Conclusion & Outlook
Embedded insurance is shifting from a niche to the default distribution model across major verticals. Recent acquisitions underscore how insurers are consolidating both technology and market reach, while funding continues to fuel platforms and API-driven enablers that power embedded ecosystems. The sector is entering a scaling phase, where:

· Distribution is being locked in by large players.

· Data and technology are becoming key differentiators.

· Winners will be those who control demand points, harness data flows, and deliver seamless, embedded-first products.

Hand-picked embedded insurance insights and news which are worth reading

Telcos Unlocking New Growth Through Embedded Insurance…

#EmbeddedInsurance #Insurtech #TelecomInnovation #RevenueDiversification #InsurtechTrends #TelcoAsAService

As telecom operators seek new revenue beyond connectivity, embedded insurance is emerging as a natural extension. With built-in digital channels and massive customer touchpoints, telcos are uniquely positioned to offer protection across devices, home, lifestyle, and cyber in a seamless way. Bolttech’s latest analysis underscores how “telco-assurance-in-a-box” enables rapid deployment, cites case studies (e.g. Singtel, Taiwan Mobile), and projects the embedded insurance market will swell from USD 156 billion in 2024 to USD 703 billion by 2029.

Read More

Redefining Embedded Insurance: Marsh’s Phil Hobson on Strategy, Scale, and Sustainable Growth…

#EmbeddedInsurance #Insurtech #Affinity #CustomerCentricity #InsuranceInnovation #Marsh #OpenInsurance #EcosystemStrategy

In this exclusive interview, Phil Hobson, Managing Director and International Affinity Leader at Marsh, shares how Marsh is redefining embedded insurance across 66 markets through ecosystem-driven innovation. Hobson highlights the shift from transactional “add-ons” to customer-centric models that create real value, citing examples from cyber protection, sports associations, and automotive telematics. He explains how scale, affordability, and meaningful partnerships can democratize access to protection, driving sustainable growth and transforming how consumers experience insurance.

Read More

Open and Embedded Insurance White Papers

We have recently published three new white papers, in collaboration with Marsh, WTW and Kayna, and SAS.

SAS, in partnership with the Open and Embedded Insurance Observatory, recently carried out a survey focused on the growing parametric insurance sector. This market, fueled by the heightened occurrence and intensity of natural disasters along with a growing need for quicker and more transparent claims processing, is receiving close attention. The study investigates key growth drivers and challenges, examines the influence of data, AI, and modeling, and explores future trends within this evolving segment of the insurance market. To provide a well-rounded view, the survey gathered insights from a diverse group of participants including insurers, reinsurers, managing general agents, and brokers.

Download the White Paper

The Kayna and WTW white paper examines how vertical Software-as-a-Service (VSaaS) platforms uniquely address the insurance protection gap. By embedding insurance into their systems, VSaaS providers can deliver customized, accessible, and data-driven solutions tailored to SMEs. The report explores the rapid growth of VSaaS, the strategic advantages of embedded insurance, and the transformative role of insurtech-broker collaborations in reshaping the SME insurance landscape. Its conclusions are backed by industry research and a January 2025 survey of UK SMEs conducted by YouGov on behalf of WTW and Kayna

Download the White Paper

Our recent white paper, "The Future of Automotive Insurance Aftersales," created in collaboration with Marsh, explores emerging trends shaping the extended automotive warranty industry, including vehicle electrification and its implications for electric batteries. It examines the advantages of adopting digital tools and artificial intelligence (AI) within the aftersales process. Offering practical guidance, the report is designed to assist manufacturers, dealerships, and importers as they adapt to the evolving landscape of automotive insurance aftersales. The automotive sector is experiencing a profound transformation fuelled by technological innovations, evolving consumer demands, and new regulatory standards. The automotive extended warranty segment is expected to grow by 30% by 2029, reaching US$43 billion.

Download the White Paper

The full catalogue of our reports and white papers is available on our website at https://openinsuranceobs.com/

Reports by the Observatory

Our report, "Embedding Insurance in Digital Platforms and Marketplaces”. This report, developed in collaboration with Marsh and Sure, explores the growing importance of embedded insurance in the digital economy. It delves into how platforms and marketplaces can leverage innovative insurance solutions to mitigate risks, enhance customer trust, and fuel business growth. With case studies, market insights, and real-world examples, this report offers a strategic roadmap for businesses looking to capitalize on the emerging opportunities in the platform economy.

Download the Report

Insights and analysis from the Open and Embedded Insurance Observatory and its members. Including exclusive interviews, member profiles, analysis of the current open and embedded insurance marketplace, in-depth articles on trends and key topics, and a round-up of recent fundings and investments in this space.

Download the Insight Report

Upcoming events of the Observatory

London Plenary Meeting

When: Tue 11Nov 2025, 10:30 AM - 5:00 PM GMT

Where: 1 Principal Pl, London, EC2A 2FA

On the 11th of November the Open & Embedded Insurance Observatory will organize its London annual plenary meeting, an invite-only event dedicated to the members of the Observatory.

The meeting is part of the annual activities of the Observatory, and will be the opportunity for the members to gather in person, network and take part to a series of keynote speeches and panel discussions on the most relevant topics of the embedded and open insurance domains.

The Open & Embedded Insurance Observatory is the global competence center on the open and embedded insurance domains, where together with our members and partners we are committed at building culture, evangelise the market, and contribute to the growth of open and embedded insurance.

Register your interest here

The Open & Embedded Insurance Observatory is supported by: Admiral, Ageas, AirHelp, AWS, AXA, bolttech, CDL, Datafolio, Dai-Ichi Life International, DB Schenker, Embri, Epoq, EY, FIT2YOU, Generali, Grab, Guardrisk, habit, HDI Embedded, Insurely, Jaguar Land Rover, LAMIE, Marsh, Meiji Yasuda, Metlife, Neosurance, Net Insurance, Onsi, Otonomi, Peak3, Quotall, Qover, Reale Mutua, SAP Fioneer, SAS, SimplyBusiness, Stere, Stripe, Sure, Swiss Re, Tokio Marine, Travelers, Wakam, Wallbid, Wolt, WTW.

For any information or request, feel free to reach out to us at info@openinsuranceobs.com.

This newsletter is curated by Aashima Malik Research Analyst at the Observatory.

We are pleased to invite you to an exclusive strategic workshop hosted by Stripe in collaboration with the Open & Embedded Insurance Observatory, taking place on 15 October in London.

From Transaction to Experience: Modernising Embedded Insurance Payments

This half-day, invite-only session will bring together senior leaders from Europe’s leading insurers, brokers, and MGAs to explore how modern payment infrastructure is transforming the embedded insurance experience — improving conversion, reducing churn, and unlocking new distribution opportunities.

🧭 Workshop Highlights:

• The Payment Experience Revolution – why convenience and speed have become key differentiators in insurance

• Interactive journey mapping – reimagining payments across underwriting, claims, distribution, and the customer lifecycle

• Case study lightning round – real-world transformation examples from across the industry

The workshop is designed as a hands-on, strategic discussion, offering direct engagement with peers and actionable insights to bring back to your organisation.

📍 Date: Tuesday, 15 October 2025

🕗 Time: 08:30 – 12:15 (followed by networking)

🏛️ Location: Sun Street Hotel, Shoreditch, London

🎯 Audience: C-suite and senior executives from insurers, brokers, MGAs, and tech partners

If you are interested in joining, please register your interest here or contact us at yuri@openinsuranceobs.com to request your invitation.

We look forward to welcoming you for a morning of ideas, exchange, and collaboration on the future of embedded insurance payments.

Warm regards,

Yuri Poletto

Founder and Managing Director, Open and Embedded Insurance Observatory

We’re delighted to invite you to an exclusive workshop on modernising embedded insurance payments, co-organized by the Open and Embedded Insurance Observatory and Stripe.

🗓 When: October 15, 2025
📍 Where: Sun Street Hotel, S5-15 Sun St, London EC2A 2EP
👥 Who: C-suite leaders from insurers, brokers, MGAs

This stategic session brings together Europe’s insurance innovators to explore how modern payment infrastructure drives conversion, reduces churn, and unlocks embedded distribution opportunities.

What to Expect

Join us from 8:30 AM for registration and coffee, followed by an intensive program featuring confirmed industry leaders:

Opening Keynote (9:15-10:00): The Payment Experience Revolution
Discover why 68% of insurance purchases abandon due to payment friction and how leaders achieve 3x higher conversion.
Featuring: Stripe Executive and industry response from leading insurer

Interactive Workshop (10:30-11:30): Payment Journey Mapping
Work in cross-functional teams to redesign payment touchpoints across underwriting, claims, distribution, and retention.
Facilitated by: Stripe Product Team & Observatory Research Team

Case Study Lightning Round (11:30-12:15): Real Transformation Examples
Learn from four 8-minute deep dives on payment modernization successes with tangible metrics and implementation insights.

Confirmed Speakers:

• Alex Barton, CTO, Admiral Pioneer

• Sebastian de Zulueta, Head of Digital Business EMEA, Chubb

• Moy Karmakar, Senior VP International Affinity, Marsh

• Matt Atkinson, Principal Product Owner, Collinson

⚠️ Limited Seats Available
Due to the workshop’s interactive nature and senior-level focus, attendance is strictly limited. We encourage early registration to secure your place.

Please RSVP by 3 October by sending your participation request to yuri@openinsuranceobs.com

Feel free to kindly include in your response:

• Your biggest payment or embedded insurance challenge

• One transformation initiative you’re currently leading

Looking forward to seeing you in London,

Yuri Poletto
Founder & Managing Director
Open and Embedded Insurance Observatory

We're excited to extend an exclusive invitation to join us for a specialized workshop on embedded motor insurance, co-organized by the Open and Embedded Insurance Observatory and SAS.

🗓 When: October 22, 2025
📍 Where: SAS Institute, Heidelberg, Germany
👥 Who: Industry leaders in insurance, mobility, and technology

This invitation-only session offers a unique opportunity to dive deep into the practical models shaping the future of embedded motor insurance. You'll connect with peers and experts while exploring real-world applications that are transforming our industry.

What to Expect

Join us from 13:00 for networking lunch, followed by two focused sessions featuring confirmed industry experts:

Session 1 (14:15-15:15): From Data to Distribution
Discover how to build the complete embedded value chain, from real-time data collection to embedded product triggers.
Featuring: Stefano Cicciarella, former Head of Insurance at Volvo Financial Services

Session 2 (15:30-16:30): From Concept to Market
Learn what it takes to implement embedded partnerships across OEMs, brokers, and service providers, with focus on warranties and post-sale services.
Featuring: Radoslav Dikov, Chief Commercial Officer, Europ Assistance

Each session includes interactive Q&A and case-driven discussions designed to be practical and immediately applicable to your work.

Location Details

SAS Institute
In d. Neckarhelle 162
69118 Heidelberg, Germany

⚠️ Limited Seats Available
Due to the exclusive and collaborative nature of this workshop, seating is strictly limited. We encourage you to secure your spot early.

Please RSVP by September 30, 2025 by sending your participation request to yuri@openinsuranceobs.com

Looking forward to seeing you in Heidelberg,

Yuri Poletto
Managing Director
Open and Embedded Insurance Observatory

Save the Date: September 23, 2025 - New York City

We're thrilled to invite you to our 2025 New York Plenary Meeting, hosted at AWS's New York headquarters. This exclusive gathering brings together 40+ leading companies shaping the future of embedded insurance across automotive, financial services, retail, and beyond.

When: September 23, 2025, 1:00 PM - 7:00 PM Where: AWS New York Head Office, 7 West 34th Street, New York

Why This Meeting Matters

From automakers becoming insurance distributors to banks transforming into protection providers, embedded insurance is redefining entire industries. Join executives from Allianz, AXA, Chase, Chubb, Ford Credit, Liberty Mutual, Munich Re, Stripe, Swiss Re, and many more as we explore what's working, what's next, and what it means for your business.

Exclusive Report Presentations:

• The Automotive Advantage - Discover how automakers are driving sales and loyalty through embedded insurance (Paul Lubbers, WTW & Dustin Zweck, Sure)

• Embedded Insurance in Financial Services - Key global threats and opportunities for banks and fintechs (Brigid McDermott, bolt)

Interactive Breakout Sessions - Choose Your Focus

What sets our plenary meetings apart are the intimate, interactive breakout sessions. These aren't passive presentations – they're dynamic discussions where every participant shapes the conversation. Choose the topic most relevant to your strategy:

1. Is embedded insurance redefining the residential property ecosystem? Activated by Anudeeep Chauhan, EY Explore how property insurers, PropTech platforms, and real estate companies are creating new value chains.

2. The beginning of a new era for auto insurance driven by OEMs? Activated by Leonardo Cardone, Sure Debate whether traditional auto insurance distribution is facing extinction as manufacturers take control.

3. From risk to revenue: Can banks and fintechs really sell insurance? Activated by Brigid McDermott, bolt Challenge assumptions about financial institutions' ability to monetize embedded protection.

4. Unlocking the SME market: Embedding insurance where SMEs do business Activated by Terry Buechner, AWS Identify the platforms and moments where SME insurance makes the most impact.

Each breakout room is limited to ensure meaningful dialogue. Come prepared to share your experiences, challenge ideas, and leave with actionable insights from peers facing similar opportunities.

Plus:

• Innovation showcases from Stere, GradGuard, Buddy, and Otonomi

• Panel discussions with industry leaders from Bindable, Trustage, Eleos, and Insuritas

• Networking with 40+ companies at the forefront of embedded insurance

Space is Limited

This is an invitation-only event with limited capacity. Confirm your attendance early to secure your spot and your preferred breakout session.

Register now

We look forward to seeing you in New York for what promises to be our most impactful plenary meeting yet.

Best regards, The Observatory Team

P.S. Can't make it to New York? Stay tuned for highlights and key takeaways we'll share with the broader community post-event.