<![CDATA[Paid Search Association Newsletter]]>https://paidsearchassociation.substack.comhttps://substackcdn.com/image/fetch/$s_!I0FK!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d5091c6-ac38-4380-b784-8efd28daf3a4_200x200.pngPaid Search Association Newsletterhttps://paidsearchassociation.substack.comSubstackWed, 02 Sep 2026 07:18:21 GMT<![CDATA[Your PPC Links from the Paid Search Association - August 1 to 21, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-79dhttps://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-79dWed, 26 Aug 2026 15:49:36 GMT

  • Brand protection in GAds is getting more and more expensive (Q2 2026 data) - Fred Vallaeys

  • ChatGPTAds lands in Europe - OpenAI

  • MetaAds removes placement controls at ad-set level - Jon Loomer

  • GoogleAds releases Enhanced Matching for customer lists - Google

  • Max conv might be the best way to keep CPA/ROAS after 8/17 - Martin Roettgerding

  • Why campaigns’ structure is still so important in the AI era - Ameet Khabra

  • Feed optimization tips for Q4 (by Google) - Ginny Marvin

  • New Google Tag enhanced capabilities - Ginny marvin

  • Microsoft releases its Conversion API - Anu Adegbola

  • AI Max are coming to Microsoft Ads - Navah Hopkins

  • Meta Ads now allows audience targeting at ad level - Bram VdHallen

  • Message ads opens in LiAds were overestimated - Jamison Furr

  • New functions for ChatGPTAds - Barry Schwartz

  • Top 10 PPC News-Parade August 7-21, 2026 - ADworld Experience

  • Top 10 PPC News-Parade August 1-7, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - July 17 to 24, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-e08https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-e08Wed, 29 Jul 2026 17:31:53 GMT

  • LSA will be included in PMax (what you need to know) - Susie Marino

  • What to do heading to Aug 17 GAds smart bidding change - Ameet Khabra

  • MetaAds Lead Gen best practices - Jon Loomer

  • MetaAds MCP server actions in Business Suite - Bram Van der Hallen

  • Q&A on URL inclusion/exclusion & Promotion Mode vs Seasonal Adjustments - Ginny Marvin

  • Google filed the largest quarter report ever - Barry Schwartz

  • Top 10 PPC News-Parade July 17-24, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - July 10 to 17, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-587https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-587Tue, 21 Jul 2026 17:09:06 GMT

  • MetaAds incremental attribution is beating standard one - P.Quadrel/T.Horner

  • Business data feeds in Demand Gen campaigns - Hana Kobzova

  • (New Study) GoogleAds covers 1/3 of AIM/O answers - Danny Goodwin

  • ChatGPTAds get location & audience exclusions - Barry Schwartz

  • How to measure social impact on Search Ads ROAS - Benjamin Wenner

  • Meta redesigns public segments around types of audiences - Jon Loomer

  • Why using New Customer value option will mess up your reports - Kirk Williams

  • Ginny Marvin Q&A on URL incl/esclusions in AiMax and new search - Google

  • Top 10 PPC News-Parade July 10-17, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - June 26 to July 10, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-678https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-678Mon, 13 Jul 2026 17:03:43 GMT

  • The GoogleAds AI Mode Ad Formats mini-guide - Brodie Clark

  • Check your GAds account default goals after linking YT channel - Manuel Lodi

  • Cutting GAds invalid clicks without third party tools - John Horn

  • Lead capture AI Agents & other MetaAds updates - Jon Loomer

  • Improving GAds Lead Quality - Jyll Saskin Gales

  • ChatGPTAds updates - Barry Schwartz

  • New LinkedinAds AI tools - Andrew Hutchinson

  • TikTokAds MCP agentic Hub - Andrew Hutchinson

  • MetaAds MCP developer tools - Meta

  • A MetaAds suggested setup to avoid - Dario Zannoni

  • Ginny Marvin’s Q&A on QFC, AIM/O, etc - Google

  • How account structure impacts GAds perfromance - Heather Brousell

  • DSA to AI-Max migration mini-guide - Ameet Khabra

  • Setting the foundations for effective cross-tracking - Navah Hopkins

  • Top 10 PPC News-Parade July 3-10, 2026 - ADworld Experience

  • Top 10 PPC News-Parade June 26 - July 3, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - May 22 to June 5, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-9fdhttps://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-9fdSat, 06 Jun 2026 08:11:35 GMT

  • New Chatbot & messaging options for Meta - Andrew Hutchinson

  • New options & markets available in ChatGPTAds - Barry Schwartz

  • Meta Partnership Ads - Peter Quadrel

  • Top takeaways from GML26 - Ginny Marvin

  • When manual CPC is still an option - Frederick Vallaeys

  • BtoB Optimizations for GoogleAds - Brad Geddes

  • The illusion of precision in modeled conversions - Igor Ivitskyi

  • New Microsoft Ads auto-tags (starting from September) - Hana Kobzova

  • When and how to use max bid limits - Andrew Lolk

  • Lead management comes to GoogleAds - Google

  • No more page like campaigns in MetaAds - Bram Van der Hallen

  • How to optimize shopping feeds for AI - Emmanuel Flossie

  • Top 10 PPC News-Parade May 22 - 29, 2026 - ADworld Experience

  • Top 10 PPC News-Parade May 29 - June 5, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - May 15 to 22, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-125https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-125Mon, 25 May 2026 16:29:25 GMT

  • GML26 recap - Anu Adegbola

  • GML26 recap & first comments - Rob Glover

  • Lead Gen updates in GAds - Ginny Marvin

  • The slow death of GAds keywords - Fred Vallaeys

  • Microsoft Ads Activate 2026 Recap - Hana Kobzova

  • New "Conversational Attributes" In Google Merchant Center - Hana Kobzova

  • Why is increasingly difficult to scale MetaAds campaigns - Peter Quadrel

  • New "Source grouping" dimension in GA4 - Tamas Geiger

  • Updated GAds benchmarks in 23 industries - Susie Marino

  • Top 10 PPC News-Parade May 15 - 22, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - May 8 to 15, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-86ahttps://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-86aFri, 15 May 2026 17:08:23 GMT

  • AI Skills: the next layer of PPC automation - Frederick Vallaeys

  • Are ChatGPTAds (& OpenAI) going to fail? - Daniel Gilbert

  • Managing negatives in 2026 (& beyond) - Ameet Khabra

  • PPC Agents are just AI Assistant without your business data - B. Wenner

  • GoogleAds API v24.1 A/B testing functionality expanded - Google

  • MicrosoftAds expands LI targeting to CTV Ads - Anu Adegbola

  • What PPCers need to know about AI shopping agents - Chris Reeves

  • Top 10 PPC News-Parade May 8 - 15, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - April 24 to May 8, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-ebahttps://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-ebaFri, 08 May 2026 16:33:32 GMT

  • ChatGPT Ads Manager in open beta in USA - OpenAI

  • Amazon partners with LinkedIN for CTV Ads - Andrew Hutchinson

  • New MetaAds AI connectors, pixel & CAPI improvements & bye-bye to Manus - Jon Loomer

  • New account or campaigns for e-commerce international scaling? - Andrew Lolk

  • Query sculpting in 2026 (& beyond) - Sarah Stemen

  • AI Max get shopping, travel ads, AI agent & text disclaimers - Google

  • Better to avoid AI Max tests within existing campaigns- Joey Bidner

  • Big changes to GTM/GAds gtag tracking- Simo Ahava

  • New bidding & budgeting announcements on the road to GML26 - Ginny Marvin

  • New Search partners & GDN controls in PMax - Riley Slater

  • Microsoft’s Activate 2026 - Microsoft

  • Pay attention to new phishing attempps to MSAds users - Nikki Kuhlman

  • Preview impact of negative keywords - Barry Schwartz

  • Top 10 PPC News-Parade May 1-8, 2026 - ADworld Experience

  • Top 10 PPC News-Parade April 24 - May 1, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - April 17 to 24, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-db5https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-db5Fri, 24 Apr 2026 16:50:51 GMT

  • Effective AI-Max Text Guidelines - Brad Geddes

  • OpenAI is testing a new ChatGPT Ads Manager - Glenn Gabe & Anu Adegbola

  • ChatGPTAds are getting less expensive? - Krystal Scanlon

  • AI Quality assessed call conversions in GAds - Anu Adegbola

  • Miniguide to MetaAds value rules for audiences - Jon Loomer

  • Not all CTR are made equal - Witold Wrodarczyk

  • Ads Decoded Ep.7 (You Tube Creator Partnership) - Ginny Marvin & M. Nikolic

  • MsAds UCP in Merchant Center & AI-Max released - Microsoft

  • 5 MSAds extensions that Google doesn’t have - Sarah Vlietstra

  • Top 10 PPC News-Parade April 10-17, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    BrightonSEO/HeroConf - April 30 - May 1, 2026 (Brighton - UK)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - April 3 to 17, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-0bchttps://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-0bcSat, 18 Apr 2026 09:53:14 GMT

  • Head-to-head Ad revenue race between Google & Meta - Anu Adegbola

  • Dynamic Search Ads to be upgraded to AIMax in September - Google

  • New delivery attributes & video in GMC product feeds - Hana Kobzova

  • UCP in Merchant Centers - Google

  • Meta Pixel & CAPI news - Bram Van der Hallen

  • New Value Rules for MetaAds + other updates - jon Loomer

  • Are you tranining GAds the right way? - Sara Akl

  • Mass arbitration claims are coming to Google - Anu Adegbola

  • The best PMax setup - Andrew Lolk

  • Microsoft Ads updates April - Microsoft

  • Ads Decoded Ep. 5 (Retailer Best Practices) - Ginny Marvin

  • AdSpace (AI connected to all Google’s ad related products) - Benjamin Wenner

  • GAds remarketing updates recap - Lisa Raehsler

  • Data Studio is back - Anu Adegbola

  • MetaAds Lead Gen Webinar April 23 w/ Menachem Ani & Sarah Stemen – PSA

  • Top 10 PPC News-Parade April 10-17, 2026 - ADworld Experience

  • Top 10 PPC News-Parade April 3-10, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    BrightonSEO/HeroConf - April 30 - May 1, 2026 (Brighton - UK)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - March 27 to April 3, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-324https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-324Fri, 03 Apr 2026 14:42:41 GMT

  • New PMax enhancements - Google

  • Meta improves relevance of IG Ads - Meta

  • When micro-conversions might be a problem - Sarah Stemen

  • PMax will have historic channel performance data - Hana Kobzova/Axel Falck

  • How to retrieve quality leads for under 10$ in LIAds - Emily Wood

  • Preventing, diagnosing & fixing AI drifts (part 3) - Ameet Khabra

  • New Meta Ads placement controls - Bram Van der Hallen

  • VEO3 officially released in GAds Asset Studio - Google

  • 4 AIMax pitfalls - Mike Ryan

  • Win a “Keep Calm & Follow Your ROI” T-Shirt - ADworld Experience

  • Top 10 PPC News-Parade March 27 - April 3, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    BrightonSEO/HeroConf - April 30 - May 1, 2026 (Brighton - UK)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - March 13 to 27, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-007https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-007Sat, 28 Mar 2026 10:46:05 GMT

  • NY State regulation for AI performers disclaimer (& fines) - Sam Tomlinson

  • MetaAds account shut down for third parties AI connectors- Jon Loomer

  • Diagnosing tROAS changes impact in GAds PMax - Kirk Williams

  • 2026 PPC Salary Survey Results - Duane Brown

  • AIOs are coming - Jeff Oxford

  • When noting is better than bucketing (in shopping ads) - Andrew Lolk

  • ChatGPTAds Blind Man's Buff - Anu Adegbola

  • ROAS is not telling you all the truth on performance - Andrea Atzori

  • When changing the default attribution window is worth it - Maggie Humphrey

  • Ads Decoded Ep.4 (Quality of Leads) - Google

  • MSAds Self-serve PMax Negatives & other updates - Microsoft

  • Win a “Keep Calm & Follow Your ROI” T-Shirt - ADworld Experience

  • Top 10 PPC News-Parade March 20-27, 2026 - ADworld Experience

  • Top 10 PPC News-Parade March 13-20, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    BrightonSEO/HeroConf - April 30 - May 1, 2026 (Brighton - UK)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - March 6 to 13, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-cb1https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-cb1Mon, 16 Mar 2026 09:13:25 GMT

  • The State of PPC Report 2026 is online - Anu Adegbola & PPCSurvey

  • Solving the MetaAds attribution quiz - Jon Loomer

  • Auto end screens for YT Video Ads - Hana Kobzova

  • Mini-guide to Facebook Video Ads - Michelle Morgan

  • What 23 AI-Max campaign cases can teach us - Andy Goodwin

  • New multi-format ads coming to Meta - Dario Zannoni

  • Criteo in ChatGPTAds - Criteo

  • Open AI clarifies ChatGPTAds guidelines in its privacy policy - Anu Adegbola

  • “3E” Formula for winning at LinkedinAds - Pauline Jakober

  • Google‘s “Ads Decoded” Ep.4 (Smart Bidding) - Google

  • Win a “Keep Calm & Follow Your ROI” T-Shirt - ADworld Experience

  • Top 10 PPC News-Parade March 6-13, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    BrightonSEO/HeroConf - April 30 - May 1, 2026 (Brighton - UK)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - Feb 27 to March 6, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-2d7https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-2d7Tue, 10 Mar 2026 11:55:04 GMT

  • Gemini vs. Claude in a GAds audit - Ales Sturala

  • New AI-Max independent Study - Mike Ryan/Anu Adegbola

  • MetaAds will breakdown link clicks & other engagement clicks - Meta

  • New MetaAds click-thtough attribution explained - Jon Loomer

  • GAds Retargeting Mini-Guide - Jyll Saskin Gales

  • MetaAds agentic era has just begun - Bram Van der Hallen

  • New AI Ad Creative Guidelines - Sarah Stemen

  • GAds forwarding numbers troubleshooting - Kirk Williams

  • Setting up a “Quality Traffic” filter with GTM - Dana DiTomaso

  • Brand protection done well in GAds - Benjamin Wenner

  • BrightonSEO/Hero Conf San Diego free ticket competition

  • The rise of TikTok in the search arena - Andrew Hutchinson

  • Top 10 PPC News-Parade Feb 20 - Mar 6, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    SMX Paris - March 9-10, 2026 (Paris - FR)
    💰PSA member 15% discount code: paidsearchorgparis26

    SMX Munich - March 9-11, 2026 (Munich - DE)
    💰PSA member 15% discount code: paidsearchorgparis26

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    BrightonSEO/HeroConf - April 30 - May 1, 2026 (Brighton - UK)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    BrightonSEO/HeroConf - September 15-16, 2026 (San Diego - CA)
    💰PSA member 10% discount code: Redeem your Discounted Ticket

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - February 13-27, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-8b9https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-8b9Mon, 02 Mar 2026 18:14:04 GMT

  • 4 strategies to survive Google’s AI Overviews - Hamner/Bridge/Goodwin

  • Search Ads CTR & AI Overviews - Aleyda Solis

  • When restricting MetaAds is worth it - Jon loomer

  • Lookalike audience updates in Google’s Demand Gen - Dario Zannoni

  • Vibe Coding, Scripts or Third Parties Tools? - Vimal Bharadwaj (Optmyzr)

  • The return of technical PPC agencies in the AI era - Kirk Williams

  • GAds updates budget pacing for scheduled ads - Adriaan Dekker

  • Google releases a new planning tool in Meridian - Andrew Hutchinson

  • Google Ads Decoded (Ep. 3) - Marvin/Butler/Bullock (Google)

  • AI queries in Microsoft’s Bing Webmaster Suite - Navah Hopkins

  • Selfe-serve negative lists in Microsoft’s PMax - Microsoft

  • Explaining inexplicable CTR variations in GAds - Benjamin Wenner

  • Top 10 PPC News-Parade Feb 20-27, 2026 - ADworld Experience

  • Top 10 PPC News-Parade Feb 13-20, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    SMX Paris - March 9-10, 2026 (Paris - FR)
    💰PSA member 15% discount code: paidsearchorgparis26

    SMX Munich - March 9-11, 2026 (Munich - DE)
    💰PSA member 15% discount code: paidsearchorgparis26

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - February 6-13, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-ae4https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-ae4Sat, 14 Feb 2026 11:11:19 GMT

  • What to expect in Ads & Ecommerce in 2026 - Google

  • Google UCP tests spotted in the wild - Glenn Gabe

  • Detailed targeting in MetaAds is now only a signal + other updates - Jon Loomer

  • When to switch from Extact to Broad is a necessity - Brad Geddes

  • Where AI is OK and when is KO in PPC - Dii Pooler

  • TikTok releases 15 seconds views in goals - Emirhan Bayutmuş

  • 2026 PPC Salary Survey (take it anonymously untill Feb 28) - Duane Brown

  • Top 10 PPC News-Parade Feb 6-13, 2026 - ADworld Experience

    • Top Incoming Events you don’t want to miss

    PSA is happy to announce that we are partnering with some of the popular industry events! See below event details and discount codes for our members and followers:

    SMX Paris - March 9-10, 2026 (Paris - FR)
    💰PSA member 15% discount code: paidsearchorgparis26

    SMX Munich - March 9-11, 2026 (Munich - DE)
    💰PSA member 15% discount code: paidsearchorgparis26

    The Business Show Miami 2026 - April 29-30, 2026 (Miami - FL)
    💰PSA member FREE TICKET: Redeem your Free Admission

    SMX Advanced Boston - June 3-5, 2026 (Boston - MA)
    💰PSA member 10% discount code: SMXAPSA10

    SMX Advanced Berlin - September 29-Oct 1, 2026 (Berlin - DE)
    💰PSA member 15% discount code: paidsearchorgberlin26

    ADworld Experience - October 15-16, 2026 (Bologna - IT or via live Streaming)
    💰PSA member 10% discount code: PSA10 (valid on previous edition videos too)

    Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Register Your Free Admission to The Business Show Miami (April 29-30, 2026)]]>https://paidsearchassociation.substack.com/p/register-your-free-admission-to-thehttps://paidsearchassociation.substack.com/p/register-your-free-admission-to-theThu, 12 Feb 2026 14:21:36 GMT

    As members of the Paid Search Association community you get access to unique opportunities. This can include free events, speaking & judging opportunities, enter-to-win contest and more.

    As partners aligned by a shared mission, we invite you to The Business Show Miami, taking place April 29th & 30th, 2026, at the Miami Beach Convention Center.

    The event brings together practical solutions and forward-thinking strategies tailored to Miami’s unique market, offering a clear path forward for businesses ready to adapt, grow, and move faster in a market driven by digital transformation.

    Gain exclusive insights from industry leaders, including keynote presentations from PepsiCo, Microsoft, LinkedIn, and more, sharing strategies and lessons that can help your business thrive in today’s competitive landscape.

    Register Now for Your Free Ticket

    The Business Show Miami Exhibitors 2026!

    A Big Thank You To Our Sponsors:

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - Jan 30 - Feb 6, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-60ehttps://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-60eFri, 06 Feb 2026 17:32:55 GMT

  • Google might be forced to sell some AdTech assets in Europe - Thomas Hoppner

  • Valid Ai Signals & data Pollution in GAds - Sarah Stemen

  • MetaAds & ChatGPTAds updates - Jon Loomer

  • Breakdown of invalid/fraudulent click spotted by Google - Mike Ryan

  • Google Merchant Center for Agencies official video presentation - Google

  • Multiple users approvals to stop hijacking accounts in GAds - Hana Kobzova

  • The power or Smart Bidding exploration (done right) - Breanne Bartlett

  • 2026 PPC Salary Survey (take it anonymously untill Feb 28) - Duane Brown

  • Top 10 PPC News-Parade Jan 30-Feb 6, 2026 - ADworld Experience

    • Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - Jan 16-30, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-ec1https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-ec1Mon, 02 Feb 2026 13:49:51 GMT

  • Officially announced the TikTok’s Joint Venture in US - TikTok

  • ChatGPT Ads will cost 60$/CPM - Anu Adegbola

  • When pairing Shopping campaigns with PMax is worth it - Manuel Baudisch

  • New PMax data exclusion for remarketing/customer lists - Callie Kessler

  • AiMax pre-test checklist - Brad Geddes

  • Global release of MetaAds placements on Threads (+400M users/month) - Meta

  • The power of PMax + the control of DGen for ecommerce - Ayisha Yousef

  • YT video promo vs DGen campaign - Jyll Saskin Gales

  • 4 FBAds templates that still work in 2026 - Ann Robison

  • Campaign Mix Experiments in Beta in Google Ads - Dario Zannoni

  • GAds RSA optimization matrix - Andrew Lolk

  • New Ad Preview Hub for Microsoft Advertising - Navah Hopkins

  • 1/3 of PMax placements are resellers-heavy (real case) - Stefan Neefischer

  • New PMax Channel Breakdown available in API & Scripts - Mike Rhodes

  • January’s updates to Demand Gen - Google

  • Top 10 PPC News-Parade Jan 16-23, 2026 - ADworld Experience

  • Top 10 PPC News-Parade Jan 23-30, 2026 - ADworld Experience

    • Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>    <![CDATA[Your PPC Links from the Paid Search Association - Jan 9-16, 2026]]>https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-459https://paidsearchassociation.substack.com/p/your-ppc-links-from-the-paid-search-459Fri, 16 Jan 2026 17:48:39 GMT

  • Google launches Universal Commerce Protocol & Direct Offers - Google

  • Comments on Direct Offers - Ginny Marvin

  • Comments on Google’s UPC - Alex van de Pol

  • Top 10 GAds mistakes to avoid in 2026 - Brad Geddes

  • GAds for niche markets in 2026 - Dii Pooler

  • Google Ads trends & predictions for 2026 - Michelle Morgan

  • Linkedin targeting options in MicrosoftAds - Navah Hopkins

  • 2026 Video Marketing trends - Céillie Clark-Keane

  • TikTok’s new Sales Channel Partners - TikTok

  • Marketing Mix Models comparison - Benjamin Wenner

  • New Webinar on 1/22 about Match Types & Bid Strategies with Brad Geddes and Sarah Stemen - Paid Search Association

  • Top 10 PPC News-Parade Jan 9-16, 2026 - ADworld Experience

    • Join Our Slack

    Visit Our Website

    It’s companies like Adalysis that enable the Paid Search Association to maintain operations. Adalysis Offers intuitive PPC tools with a focus on productivity, control and accuracy.

    ]]>