The soundtrack of my 2024

The other day, I was listening to my "soundtrack of 2024".

1866 artists, 3870 songs, 169 albums, mainly in 5 genres.

But one stood out as number 1 artist and number 1 album. This is despite the fact that I only discovered this artist in September when his new album dropped.

The artist: Ibrahim Maalouf. The album: Trumpets of Michel-Ange

It's hard to describe what this music evokes in me without it sounding trite. It feels at once harmoniously balanced and yet raw. It sounds old and completely novel at the same time. It follows a recognizable and somewhat familiar structure and yet is intricately nuanced and layered like a deeply personal conversation.

Washed over with emotion

It makes me want to ...

• Move.

• Cry.

• Smile.

• Celebrate.

• Embrace.

• Yearn.

• Feel.

• Love.

• Live.

This is more than music.

It's a story—a conversation between past and future, between love and loss, between family and innovation. Ibrahim Maalouf thinks of his music as "the soundtrack of my life". And the journey of his life is a fascinating one.

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The soundtrack of Ibrahim’s life

If you dig a little into Ibrahim’s past, you’ll see that the foundation for this album was laid years before it was ever recorded. His father, Nassim Maalouf, a Lebanese trumpeter, was the one who first saw the limitations of the traditional trumpet when it came to capturing the nuances of Arabic music. So, Nassim created something entirely new—a quarter-tone trumpet. By adding an extra valve to the instrument, he could play the subtle microtones that are central to Arabic maqam music—notes that Western instruments just couldn’t reach.

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This wasn’t just an innovation; it was a revelation. It allowed for a whole new way of seeing and hearing the world. And it’s this instrument, this moment of creation, that Ibrahim honors through his music. Trumpets of Michel-Ange is his tribute to his father’s work, to family and love.

The spaces in between

But it is also a testament to how the simplest of shifts can open up new realms of possibility. A note is no longer just a note. It becomes an emotional landscape. A space between the sounds, like a moment of silence filled with everything unspoken. There’s something about that space between the notes—those quarter tones—that feels so alive. It’s as if each inflection, each subtle change in pitch, creates a deeper emotional resonance. In many ways, this album isn’t just about technical mastery or precision. It’s about the stories those sounds tell, about the spaces they open up within and between us. Whether it’s a moment of joy or sorrow, Maalouf’s music invites us to experience those emotions fully, without restraint.

Just have a look at this live studio recording session … (make sure to listen to at least two songs … you’ll see why)

To Ibrahim it’s deeply personal. He calls Trumpets of Michel-Ange a tribute to his father’s legacy, and through it, you hear the conversation between the two of them. This is Ibrahim’s way of sharing his father’s dream with the world. The quarter-tone trumpet isn’t just an instrument and Ibrahim Maalouf isn't just a musician--he is a storyteller and dreamer, a translator and interpreter, a pattern weaver and connector ... building bridges between cultures, between East and West, between tradition and innovation. Trumpets of Michel-Ange celebrates connection—celebrates the moment when something old becomes something new, something fixed gives way to something expansive.

What if we all discover a valve in ourselves and in each other?

The simplest of shifts that celebrate connection. Imagine the spaces and possibilities this could open up ...!

“We don’t have a word for nonlinear in our languages because nobody would consider traveling, thinking, or talking in a straight line in the first place. The winding path is just how a path is, and therefore it needs no name.”

Tyson Yunkaporta, "Sand Talk: How Indigenous Thinking Can Save the World".

The strenuous ascent

Fall is a great time to enjoy the privilege of living so close to mountains. It’s the time for hiking. Mornings in crisp air, walking through the forest, bathing in the fog that slowly lifts with every ray of sunshine pushing through. Not unlike the fog in your mind that lifts with every meter of elevation you gain and every majestic view you take in.

You find your rhythm, ascending slowly but surely, scaling the mountain ahead of you one step at a time. At first, you don’t notice it—the meandering pattern of the path you are taking. But then the trees give way to the vastness of lush alpine meadows and vistas, and it becomes clearer and clearer—the curves, winding you back and forth from one side of the slope to the other, your steps tracing the path of a hyper gentle, hyper-slow perpetuum mobile … moving you back and around and forth and around, up the mountain. Your mind starts drifting, but your body keeps you firmly grounded in the moment—this is strenuous activity, you think, and you hope it doesn’t get any steeper. With every step your appreciation grows—thank god for the switchback.

The humble switchback

"Switchback" is a term used to describe a zigzagging path or road, particularly in mountainous regions, where straight paths are impractical due to the terrain. This path lets us traverse otherwise insurmountable terrain on foot, bike, car or train. It allows us to scale punishing gradients. It keeps gravity in check. It allows us to not only ascend to otherwise unreachable heights—it also makes the descent to the next plateau less treacherous and more stable. It finds the perfect balance between progress and safety, effort and rest, energy conservation and expenditure.

The switchback path is an essential element in road and trail design, balancing the need for accessibility with environmental (and energy) conservation.

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A marvel of human engineering?

The first known use of the term switchback is from the 19th century, when the advent of railroads led to more sophisticated switchback designs for steep terrain. The Switchback Gravity Railroad, built in 1827 in Pennsylvania, became a notable example, eventually inspiring the invention of roller coasters. We would be forgiven for thinking the switchback is a feat of human engineering. But that is not the case. Migrating animal populations likely forged these winding paths well before the first humans did. At least we were wise enough to emulate them. And emulate them we did—think of just some of the more famous switchback paths: Machu Picchu in Peru, the Stelvio Pass in the Italian Alps or even Lombard Street in San Francisco.

Switchbacks represent a fascinating intersection of natural patterns and human engineering, adapting to the challenges of steep terrain throughout history.

The switchback rhythm of nature

But the foundation of this humble pattern goes deeper... much deeper. It occurs at all levels of nature and life, ranging from the microscopic to the cosmic. Let's explore some examples:

1. Molecular Level: In the world of proteins and DNA, we see switchback-like patterns in protein folding and DNA replication. These molecular switchbacks allow for efficient use of space and energy at the tiniest scales of life.

2. Cellular Level: Gene expression oscillations and calcium signaling within cells follow switchback-like patterns, allowing for precise regulation of cellular functions.

3. Organismal Level: Our very own walking pattern, with its alternating leg movements, is a form of switchback. Even our breathing, with its rhythmic inhalation and exhalation, follows this pattern.

4. Ecosystem Level: Nutrient cycling in ecosystems and succession patterns in forests demonstrate larger-scale switchback patterns in nature.

5. Planetary Level: Earth's climate cycles and the movement of tectonic plates show switchback patterns on a global scale.

6. Cosmic Level: Even the rotation of galaxies and the expansion and contraction of the universe may follow switchback-like patterns.

The underlying pattern is about optimizing use of space within physical constraints and conserving energy in the flow of entropy. It represents a fundamental strategy for navigating challenging landscapes, whether those landscapes are physical mountain slopes or the abstract terrains of complex systems.

The tao of switchback

In the ancient Chinese philosophy of Taoism1, the concept of yin and yang represents the interconnected duality of all things. This principle of supreme polarity offers a profound lens through which to view the switchback pattern.

Imagine the switchback trail as a physical manifestation of yin and yang. Each turn of the path represents a shift, a transition between complementary states. As we ascend, we move between effort and rest, between facing one direction and another, between the yang of upward motion and the yin of traversing.

This alternation is not a conflict, but a harmony. Just as the switchback allows us to climb seemingly insurmountable heights, the interplay of yin and yang allows for balance and progress in all aspects of life. The switchback embodies this wisdom: progress is not about constant pushing, but about finding the rhythm between action and reflection, between striving and consolidating.

In this light, the switchback becomes more than a path—it becomes a teacher. It shows us that growth and progress are not about relentless forward motion, but about finding the natural oscillation that allows us to move forward sustainably. It reminds us that every aspect of life has its complement, and that embracing this duality is the key to navigating our personal and collective journeys.

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Switchback philosophy

The switchback is not just a path we follow in nature; it's a rhythm embedded in nature as much as in philosophical thought. Even our bodies, in their wisdom, have adopted this efficient pattern to navigate the terrain of everyday life.

It is the steady path upward, the safe path downward, the catching-breath path sideward, the gaining-perspective path forward. It is the path of progress in the face of resistance, the path of energy in the face of depletion, the path of stability in the face of challenge, the path of adaptability in the face of constraints.

What if we used the switchback deliberately to shape the rhythm of society and business? Would we …

• See life's challenges not as cliffs to be climbed, but as mountains to be switchbacked?

• Embrace the rhythm of progress and pause, like the alternating steps of a hiker on a switchback trail?

• View innovation not as a straight path to a goal, but as a series of switchbacks, each turn offering a new perspective?

• Reimagine education as a switchback journey, where each turn brings us back to old concepts with new eyes?

• See economic cycles not as boom and bust, but as natural switchbacks, each turn a chance for reflection and adjustment?

• Approach personal growth like a switchback trail, where the journey itself—with its turns and vistas—is as important as the summit?

These questions invite us to see the switchback not just as a path, but as a philosophy—a way of approaching life's challenges with patience, wisdom, and a deep appreciation for the journey itself. They encourage us to find balance in alternation, progress in patience, and wisdom in the winding path that needs no name.

Listen and enjoy at your own risk …

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SONG 1: Badbadnotgood — “Confessions” (#7: anchors in the storm)

BADBADNOTGOOD's song "Confessions" (and its sequel "Confessions Pt. II") carries a thematic depth and dynamic energy that reflect the band's jazz roots and experimental approach. The track was created through collaborative improvisation and features intricate saxophone play, highlighting emotional intensity and introspection. The title "Confessions" can be interpreted as a reflection of vulnerability and honest expression, aligning with the idea of revealing deeper emotions through music. The song’s structure itself evokes a sense of a personal and chaotic journey.

SONG 2: Hania Rani, Dobrawa Czocher — “Malasana” (#8: echos of clarity)

Hania Rani and Dobrawa Czocher's song "Malasana" was inspired by a true story of a Chechen mother named Madina and her children who were forced to flee their homeland due to war and political unrest. The song and its accompanying music video, directed by Mateusz Miszczyński, reflect on themes of migration, displacement, and the impact of war from the perspective of children. The use of the word "Malasana" in this context is not directly related to its yoga or geographical meaning. It not only symbolizes resilience, but also the ability to endure and rise above adversity while holding on to one's core identity and values​.

SONG 3: Hania Rani, Dobrawa Czocher — “Preludium c-moll” (#9: emerging from the depths)

"Preludium c-moll" serves as an introductory piece that sets the emotional tone for what follows in the album. A prelude often indicates anticipation or preparation, suggesting a period of reflection or introspection before a new chapter begins. In the context of their music, this prelude could represent a stage of inner contemplation and renewal, fitting into the broader narrative arc of release and transformation seen in their work

SONG 4: Max Richter, Vivaldi “Four Seasons” recomposed — “Spring 0 & Spring 1” (#10: whispers of becoming)

Max Richter’s “Spring 0” and “Spring 1” are part of his recomposition of Vivaldi’s Four Seasons. Richter used these pieces to reinterpret and modernize Vivaldi’s work, giving it new life while preserving its essence. “Spring 0” is a scene-setting moment, establishing a serene and reflective atmosphere before the more dynamic “Spring 1” begins, echoing Vivaldi’s original themes of rejuvenation and growth. This reinterpretation explores the cyclical nature of the seasons and life, highlighting a continuous process of renewal and transformation​.

In the silence

In the stillness of early dawn,

a murmur rises, a low hum of what could be,

a call carried on the breath of morning.

It speaks to us in quiet tones,

nudging us toward the unseen paths,

toward growth that lies just beneath the surface.

But our feet are heavy,

rooted in the comfort of what is known,

as if the earth itself clings to us,

holding us back from the edge of the new.

We listen, but the sound does not stir our hearts,

for we have not yet learned to hear

with the depth that calls for movement.

Yet in the quiet, the call persists,

waiting for the moment

when our hearts will answer.

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Through the veil

We stand on the edge of what might be,

eyes wide, straining to catch a glimpse of the future.

But the horizon blurs,

a soft mist that hides more than it reveals,

a veil that drapes itself over the possibilities

just beyond our reach.

We look, and the world shifts,

eluding our gaze,

turning into something unknown,

something that slips away the moment we think

we’ve grasped it.

Our sight is clouded by the fear of what lies hidden,

by the shapes that move in the fog,

whispering that not all is what it seems.

But still, there is a shimmer,

a light in the mist,

waiting for the brave

to see beyond the veil.

Shaping Shadows

Our hands move with purpose,

shaping the rough clay of thought

into something that might last,

but the form is vague,

our touch uncertain,

guided more by habit than by heart.

We mold the world as we see it,

but the essence slips away,

lost in the act of doing without feeling,

creating without truly caring for the creation.

Each gesture is precise, yet hollow,

lacking the fire that brings life,

the spark that turns simple touch

into something divine.

But in the careful crafting,

there is a chance—

a moment when the hands remember

their true purpose.

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Echoes of Presence

We stand at the door of this moment,

the now, ripe with possibility,

but our minds are elsewhere,

caught in the nets of yesterday,

or cast forward into the seas of tomorrow.

The present is heavy with life,

yet we let it pass,

unnoticed, unloved,

as we chase after shadows

that do not hold the same warmth.

We are here, but not truly here,

our souls drifting,

untouched by the richness of the now.

But there is a pull,

a soft, persistent tug—

a reminder that the now is waiting,

always patient, always full.

The fire within

In the quiet of the forge,

we strike the iron,

hammering out tools, ideas, and paths,

but the sound rings hollow,

and the sparks fly,

only to fade into the darkness.

The meaning slips through our fingers,

as we work,

as we shape the world with strength,

but without the inner light

that gives purpose to the act.

The void is vast,

a shadow in the fire’s glow,

whispering that perhaps,

we have forgotten why we began.

Yet deep in the forge’s heart,

there is a spark,

a flicker of truth,

reminding us that true creation

lies not just in the act,

but in the soul that guides the hand.

Note: the rhythms of growth anthologies have been created and edited by 37 degrees, augmented by customized AI.

Songs of the earth

In the rhythm of the earth,

there is a song of renewal,

a melody that speaks of cycles,

of beginnings that rise from endings.

But the notes are faint,

and the world is loud

with the sound of decay,

with the whisper of things falling apart.

We listen,

but the song of life

is lost in the noise of decline,

in the slow unraveling

of what once was whole.

The earth shifts beneath our feet,

and we wonder

if the song of renewal

will ever find its way

back to our hearts.

Yet in the quiet,

the melody waits,

a constant refrain

for those who learn to listen.

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Ashes and Embers

We search the horizon

for signs of rebirth,

for the green shoots of hope

that push through the ashes

of what was lost.

But the landscape is barren,

a desert where endings

stretch out to the horizon,

where the promise of renewal

seems a distant dream.

We look for life,

but all we see are shadows,

the remnants of what has faded,

the echoes of what no longer is.

Our sight is blurred

by the dust of decay,

by the fear that nothing will grow

from the ruins of the past.

But even in the ashes,

there is a spark,

a glimmer of life

waiting to rise

from the depths of despair.

Hands of Time

Our hands reach for renewal,

for the cycle that brings life

back to the world,

but the past holds tight,

its grip firm,

pulling us back

into the patterns we know,

the shapes we have always followed.

We touch the new,

but the old clings to our fingers,

refusing to let go,

refusing to let us move forward.

The cycle turns,

but our hands are slow,

hesitant,

caught in the tension

between what was

and what could be.

Yet in the turning,

there is a chance,

a moment when the hands find their strength,

when the pull of the past is loosened,

and we are free

to embrace the new.

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Between Dawn and Dusk

We stand on the threshold,

where hope rises like the sun,

but the shadows of despair

linger at our heels,

pulling us back,

whispering that the light

will fade,

that the dawn will not last.

We are here,

in the light of possibility,

but our hearts are heavy,

burdened by the weight of what has been,

by the fear that hope

is as fleeting as the morning light.

We cannot stay,

we cannot hold the moment,

and so we hesitate,

caught between the rising sun

and the lingering night.

But in the dawn,

there is a promise,

a quiet assurance

that the light will return,

that hope will rise again,

and we will find the strength

to stay in the light.

Turning Wheel

In the cycles of life,

we renew,

we bring forth what was lost,

we breathe life into the old,

but the fear remains—

a shadow in the cycle,

a whisper that what we create

will not endure.

The work is done with care,

each step taken with intention,

but the echo of doubt

lingers in the air,

a reminder that nothing is permanent,

that all things must pass.

Yet in the renewal,

there is a strength,

a quiet resilience

that flows through the cycle,

reminding us that even if it fades,

it will rise again,

that the cycle turns,

and with each turn,

there is a chance for new life,

for enduring hope.

Note: the rhythms of growth anthologies have been created and edited by 37 degrees, augmented by customized AI.

In the silence

In the midst of noise,

there is a whisper,

a call to strip away the clutter,

to find the core,

the simple truth that lies beneath.

But the world is loud,

and we are drawn to the layers,

to the complexity that hides

the heart of what is real.

We listen,

but the sound is drowned out,

lost in the cacophony of too much,

too many thoughts,

too many voices,

too much of everything.

Yet in the quiet moments,

when the noise fades,

there is a chance to hear,

to find the simplicity

that waits in the stillness.

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Through the Tangle

We seek the clear path,

the straight line that leads us forward,

but the world is a maze,

a tangle of possibilities

that confuses more than it guides.

We look for the way out,

but the more we search,

the more the walls close in,

the more the light dims,

until all that is left

is a shadow of what we thought we knew.

But in the darkness,

there is a glimmer,

a faint light that beckons,

promising that clarity is there,

waiting for the brave to find it.

The Elusive Core

Our hands reach for the core,

the essence of what matters,

but it slips away,

elusive as smoke,

fading into the air

as we try to grasp it.

We touch the surface,

but the depth evades us,

hidden beneath layers of thought,

of feeling,

of all that complicates

the simple truth.

Yet there is a moment,

a brief touch,

when the essence is clear,

when all else falls away,

and we hold, for an instant,

the heart of what is true.

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Lightening the Load

We stand in the place of knowing,

where all that is unnecessary

falls away,

but the burden of what we carry

weighs heavy on our hearts,

pulling us back

into the world of too much.

We are here,

in the moment of clarity,

but we cannot stay,

our minds pulled away

by the weight of all we hold,

all we fear to lose.

But in the letting go,

there is freedom,

a lightness of being

that allows us to stay,

to dwell in the presence

of what truly matters.

Bare Truth

In the quiet of the soul,

we cleanse,

stripping away the layers of the world,

removing the excess,

until only the essence remains.

But in the stillness,

a fear arises—

what if what remains

is too fragile,

too bare,

too small to hold the weight of our hopes?

The truth lies exposed,

unadorned,

and we tremble at its simplicity,

wondering if it is enough,

if what is left

can truly sustain us.

Yet in the simplicity,

there is strength,

a quiet resilience

that endures beyond all else.

What remains is pure,

and in its purity,

it holds the power

to withstand the storms,

to carry us forward

with a lightness that frees the spirit.

Note: the rhythms of growth anthologies have been created and edited by 37 degrees, augmented by customized AI.

Eye of the tempest

In the winds of change,

there is a call for stillness,

a soft murmur beneath the storm,

a voice that seeks to settle the wild.

But the world spins too fast,

and we are swept into the currents,

listening but not hearing,

as chaos creeps closer,

whispering its temptations.

We seek to ground ourselves,

to plant our feet in solid earth,

but the ground shifts beneath us,

and the quiet call for order

is lost in the din of disorder.

Yet in the eye of the storm,

there is a place of calm,

waiting for the one

who listens with the heart.

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Fragile Symmetry

We build our world from patterns,

shapes that repeat,

lines that connect the dots of our lives,

but the structure is fragile,

its edges blurred,

its foundation cracked

by the weight of unspoken fears.

We see the symmetry,

but miss the fractures,

the tiny breaks that threaten

to bring it all down.

Our sight is clouded

by the desire for permanence,

by the longing to believe

that what we build will last.

But even in the brokenness,

there is beauty,

a quiet resilience

that holds the pieces together.

Beneath the Surface

Our hands move with precision,

placing each piece in its place,

building a world that makes sense,

that holds together in the light of day.

But beneath the surface,

the currents shift,

unseen, unfelt,

waiting for the moment

when all that is ordered

will fall apart.

We touch, but do not feel

the depth of what lies beneath,

the forces that pull at the edges,

the unseen hands that tug at the seams.

Our work is careful, deliberate,

but without the touch of understanding,

it is fragile,

a house built on shifting sands.

Yet within the order,

there is a whisper,

a call to reach deeper,

to feel the pulse beneath the surface,

to understand that true stability

is found not in the surface,

but in the heart.

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Roots in Shifting Soil

We find our place in the world,

but our hearts tremble,

afraid to root too deeply,

to anchor ourselves in the now.

The future is a shadow,

casting doubt on what is,

whispering that nothing is safe,

that all will change,

no matter how strong the foundation.

We stand on solid ground,

but our minds wander,

caught in the web of what might be,

of what could tear it all down.

We are here,

but not fully present,

our souls unsteady,

our presence unsure.

But in the act of staying,

there is a strength,

a quiet courage

that holds us firm

against the winds of change.

Stone by Stone

In the quiet moments,

we lay the stones of our lives,

each one carefully placed,

each one chosen with care.

But the fear lingers,

a shadow in the corners of our minds,

that what we build

will one day fall.

The walls rise,

strong and true,

but within them,

there is a hollow sound,

an echo of uncertainty,

a whisper that nothing lasts forever.

Yet within that fear,

there is also a truth—

that what is built with care,

with love,

can withstand the crumbling,

can stand firm

against the test of time.

Note: the rhythm of growth anthologies have been created and edited by 37 degrees, augmented by customized AI.

This is a playlist made from the collection of songs paired with each of the newsletters on The Waste Trilogy and its case studies:

1. #4: getting wasted

2. #5: wasted potential

3. Kamikatsu, Japan

4. South Korea food waste

5. Kenya BSF farming

6. HafenCity, Hamburg

7. Dutch cycling revolution

8. Ikea circular 2030

9. Valuable 500

10. #6: getting wasted on waste

Listen and enjoy at your own risk …

In The Waste Trilogy - Part Two, we looked at seven specific initiatives that have successfully tapped into potential previously considered waste, transforming it into valuable resources and driving sustainable progress:

♻️  Kamikatsu Zero Waste: A giant question mark over 45 waste categories (literally)

🗑️  South Korea Food Waste: PAYT and yet saved

🪰  Kenya BSF Farming: The Mighty Fly that Feeds Livelihoods

🌆  HafenCity Hamburg: New Currents in an Old Port

🚲  Dutch Cycling Revolution: “Stop de Kindermoord”

🔄  Ikea Circular 2030: Designed for adaptive potential

🏅  Valuable 500: Building the Most Inclusive Club in the World

In The Waste Trilogy - Part Three, we will expand our pursuit of inspirational examples a bit further before we bring it all together.

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Force of nature: reloaded

There’s a German word—Unkaputtbar. I know … rolls off the tongue … but stay with me here. It’s a term used to describe something exceptionally durable, resilient, or seemingly impossible to break. Something that, no matter how much you try to eradicate or destroy it, will always find a way back.

Imagine for a moment, you’re on your hands and knees, pulling dandelions from the cracks of your patio. You’ve done this before, and you’ll do it again (I know I will). But no matter how diligently you dig, they return—sometimes with more vigor, sprouting new shoots from roots you missed. It’s almost as if they thrive on the very act of being uprooted. This resilience is nature’s quiet rebellion against entropy, the universal law of disorder that governs everything from decaying leaves to crumbling empires.

Nature effortlessly renews itself. It knows no waste. NO WASTE. Only potential. But human systems often falter. Our landfills grow, our energy depletes, and our efforts to control disorder often create more problems than they solve. We struggle against entropy, fighting waste and inefficiency with tools that are ill-suited for the task. Yet, nature thrives by embracing entropy, using waste as a resource and disorder as a catalyst for growth.

What if nature’s rebellious persistence isn’t just an annoyance? What if its stubborn refusal to let waste lie fallow is a blueprint we’ve overlooked? What if Unkaputtbar is a strategy for how we might live, work, and innovate better?

Metabolic Resilience: Renewal from Within

In nature, there’s no such thing as waste. Everything is recycled, repurposed, and reintegrated into the grand cycle of life. The onion, for example, offers a powerful lesson in resilience, especially under certain conditions. When an onion begins to sprout after being stored, its outer layers, once vibrant and full of life, begin to wither and dry. But this isn’t just decay—it’s a purposeful transformation triggered by the need to support new growth. The energy stored in these layers is redirected inward, nourishing the heart of the bulb and fuelling the growth of a new shoot. These outer layers, now spent, don’t simply fade away; they form a protective shield around the tender new growth, allowing the onion to form a tight-knit bulb of potential, ready to sustain and protect the next cycle of life.

This is nature’s way: to use what seems spent and make it the foundation for something new.

Contrast this with how we often handle challenges—discarding what seems outdated, overlooking the potential in what has come before. Yet, recall ♻️ Kamikatsu, Japan, where the community turned inward to find solutions, transforming every material into something valuable. Their zero-waste approach isn’t just about managing waste; it’s about metabolizing it into new resources, ensuring that nothing is wasted and everything contributes to the community’s growth.

Similarly, 🔄 IKEA’s Circular 2030 initiative embraces this principle of metabolic resilience. By designing products that can be repaired, repurposed, and recycled, IKEA is ensuring that its offerings continue to contribute to the lifecycle of resources. It’s an approach that turns past mistakes—products that were once disposable—into the foundation for a more sustainable future.

Dynamic Symbiosis: The Energy of Interdependence

Mycelium is the root-like structure of fungi that weaves beneath the forest floor. Hidden from view, these intricate fungal webs break down organic matter, turning the forest’s waste into life-giving nutrients for trees and plants. But mycelium doesn’t just manage waste; it transforms it into a source of strength, linking the roots of towering oaks to the smallest shrubs in a communal web of life. They are like the soil’s silent architect, connecting with 92% of all plants! This is the essence of dynamic symbiosis—where the energy of one part of the system fuels the growth of another.

Yet in human systems, we often isolate, compete, and disconnect, losing the potential for collective growth. The 🚲 Dutch Cycling Revolution reflects the power of interconnectedness. The creation of safe, interconnected cycling paths didn’t just serve a single purpose; it created a resilient network that enhances the entire urban ecosystem. Just as the mycelium connects and nourishes different parts of the forest, the cycling network connects communities, promotes health, and reduces environmental impact.

The 🏅 Valuable 500, a global movement to include people with disabilities in the workforce, also embodies dynamic symbiosis. By integrating diverse talents and perspectives, organizations not only become more inclusive but also more resilient and innovative. This is about recognizing that every individual, like every thread in the mycelium network, has a role to play in strengthening the whole. It’s a reminder that our differences are not weaknesses but sources of energy that can propel us forward together.

Entropic Flexibility: Embracing Disorder for Innovation

Then there’s the forest itself, where fallen leaves and decayed wood become the fertile ground from which new growth springs. In this environment, death is not an end but a beginning. Every rotting log, every crumbling leaf, feeds the cycle of life. It’s a reminder that what we see as waste, nature sees as opportunity—a chance for renewal, growth, and transformation.

🌆 HafenCity Hamburg, the ambitious redevelopment of a decaying port area, embraced this principle by turning what was once an industrial wasteland into a vibrant urban center. The project didn’t shy away from the disorder inherent in its past but instead used it as a foundation for innovation. The old warehouses and docks were repurposed, and new sustainable buildings were integrated, creating a space where the past and future coexist harmoniously. It’s a testament to entropic flexibility—where embracing disorder leads to creative regeneration.

In Kenya, 🪰 black soldier fly (BSF) farming similarly turns what would otherwise be waste into a resource. By using the larvae to break down organic waste, farmers are not only managing waste but also creating valuable byproducts like protein feed for livestock. This is entropic flexibility in action, where what might seem like a chaotic challenge is transformed into an innovative solution that supports both agriculture and waste management.

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Moving Forward: The Path of Metabolic Resilience

The principles of metabolic resilience, dynamic symbiosis, and entropic flexibility are not just theoretical concepts—they are living strategies that have been proven in both nature and human systems. These principles show us that waste is not a problem to be eliminated but a potential to be harnessed. By renewing from within, connecting with others in a symbiotic network, and embracing disorder as a catalyst for innovation, we can create systems that are not only sustainable but also resilient and thriving.

We could apply these principles in our own lives and work. Whether it’s rethinking how we manage our personal waste, designing products with their full lifecycle in mind, or fostering environments where diverse perspectives are valued, there are countless ways to turn the challenges of waste into opportunities for growth.

Importantly, this is not just about implementing new systems or adopting better practices; it’s about embracing a different mindset—where we see challenges not as setbacks but as opportunities to renew, innovate, and grow (rooted in tragic optimism). It’s about understanding and tapping into our biochemistry to activate the “good side” of dopamine—the one that keeps us motivated to pursue long-term goals and can drive us to explore, connect, and uncover new potential in what might otherwise be dismissed as waste.

By channeling these forces, we can move beyond mere survival and tap into the creative energy that drives true resilience and growth - our very own “force of nature”. This is the essence of getting wasted on waste—not in the sense of being consumed by it, but in the sense of fully engaging with it, transforming it into something of value, and finding meaning in the process.

That’s it. The Waste Trilogy. A journey from our collectively “getting wasted” to “waste potential” to “getting wasted on waste”. I would love to hear your thoughts and comments. What resonates with you? What doesn’t? What wasted potential do you see in your life and work? What do you wish we did differently so we could tap the greater potential within?

Feel free to share your thoughts in the comments section below—let’s start a conversation about how we can transform waste into something beautiful and meaningful.

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Scroll to read and play this song, if you are so inclined, from Molly Joyce whose work is concerned with disability as a creative source …

🏅 Building the Most Inclusive Club in the World

“It’s the inclusion illusion. … When we’re siloing humanity into these categories that we are pitting against each other. … Let’s be honest, there is no hierarchy of tragedy or exclusion.” — Caroline Casey, Founder, Valuable 500

In a world where inclusivity is finally getting on the agenda of leadership, one initiative stands out for its transformative impact: the Valuable 500. This global movement unites 500 of the world’s most influential companies to unlock the potential of 1.3 billion people living with disabilities. Launched at the World Economic Forum in 2019 by disability activist Caroline Casey, the Valuable 500 aims to drive systemic change in business practices by ensuring the inclusion of people with disabilities.

Valuable 500’s mission is to "activate the business community to unlock the social and economic value of the 1.3 billion people living with disabilities around the world." This initiative focuses on three core pillars: Inclusive Reporting, Leadership, and Representation. These pillars guide companies in creating inclusive environments and fostering a culture that prioritizes diversity and accessibility.

Generation Valuable is one of the flagship programs under this initiative, designed to cultivate the next generation of disabled corporate leaders. This program provides disabled employees with the tools, knowledge, and access needed for professional growth while educating C-suite executives about the experiences of their disabled employees.

The upcoming SYNC 25 event, a global summit, aims to bring together business leaders, disabled advocates, and policymakers to discuss and drive action on disability inclusion. SYNC 25 will showcase best practices, share success stories, and chart a path forward for inclusive business strategies.

Have a look at this 1:30” video introducing SYNC 25 …

“Leaders are increasingly understanding the significance of inclusion. Why would you want to exclude 20% of the world’s population from buying and benefiting from your products and services?” — Katy Talikowska, CEO, Valuable 500

The transformative impact of the Valuable 500 though is best illustrated through personal stories of individuals and organizations who have been changed by the initiative.

Take, for instance, Jane, a talented software engineer at Microsoft who has a visual impairment. Through the company’s commitment to accessibility, driven by the Valuable 500, Jane uses advanced tools like System-Wide Live Captions and screen readers, which enable her to perform her job efficiently. Microsoft’s dedication to inclusivity has allowed Jane to thrive in her role, contributing to groundbreaking projects and mentoring other disabled employees  .

Another compelling story comes from the implementation of the ADOPT initiative by the Valuable 500 in partnership with community organizations. ADOPT focused on building capacity within pan-Asian community non-profits to better serve clients and staff with disabilities. This project emphasized creating language and linguistic support systems and building partnerships with employers to expand employment opportunities for individuals with disabilities. The initiative resulted in increased referrals and employment placements for people with disabilities, demonstrating the power of community-based approaches in enhancing economic independence and inclusion .

L’Oréal has also made significant strides with its development of HAPTA, a smart makeup applicator designed for users with limited hand mobility. This innovation highlights the tangible benefits of inclusive design and accessibility in improving the lives of people with disabilities. Similarly, Sony’s retinal projection camera kit for visually impaired users exemplifies how technology can empower individuals and enhance their daily lives.

The impact of Valuable 500 is measurable and significant. Over 500 multinational organizations, representing $5 trillion in combined revenue and over 14 million employees, have committed to disability inclusion. These companies are adopting inclusive practices, enhancing digital accessibility, and integrating disability into their DEI frameworks.

Just look at the domain-crossing impact Valuable 500 is generating:

• Commitment from Companies: Over 500 organizations representing a combined revenue of $5 trillion have committed to disability inclusion

• Technological Advancements: Companies like Microsoft and Google have launched accessibility features that improve usability for all users

• Economic Growth: Businesses benefit from a wider range of skills and perspectives, leading to increased innovation and profitability

• Community Engagement: High levels of participation in programs like Generation Valuable foster a culture of inclusivity and shared responsibility

• Environmental Impact (The Physical World): Inclusive practices reduce barriers and create environments where disabled employees can thrive, fully utilizing their potential

• Human Well-Being: Improved workplace accommodations and inclusive practices enhance the physical and mental well-being of disabled employees

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If you need any further context on how this has been made possible, just watch this “force of nature” speech from Caroline Casey at The Marketing Society:

Reshaping the metabolism of inclusion

Now let’s deconstruct the transformation of marginalized human potential into inclusive organization building. What strategies and actions have helped Valuable 500 reshape the metabolism of inclusion? How have these actions lightened the load, expanded capacity and redirected the metabolism of inclusion?

Lighten the load

• 🧑‍🤝‍🧑 Human — Improved workplace accommodations and inclusive practices enhance the physical and mental well-being of disabled employees, reducing stress and increasing job satisfaction.

• 🤝 Social — Public awareness campaigns and inclusive reporting foster a culture of acceptance and understanding, reducing stigma and promoting social cohesion.

• 💰 Economic — The commitment to disability inclusion reduces the economic costs associated with underemployment and unemployment of disabled individuals by creating more opportunities for meaningful employment.

• 🌍 Environmental (physical world) — By adopting inclusive practices and accessibility features, companies reduce barriers that hinder disabled employees. This helps create environments where these employees can thrive and fully utilize their potential.

Expand Capacity

• 🧑‍🤝‍🧑 Human — Programs like Generation Valuable build confidence and professional skills among disabled employees, enhancing their sense of agency and capability.

• 🤝 Social — Community engagement and educational initiatives enhance public knowledge and skills regarding disability inclusion, empowering individuals and organizations to contribute to a more inclusive society.

• 💰 Economic — Inclusive hiring practices broaden the talent pool, providing businesses with a wider range of skills and perspectives, which can lead to increased innovation and profitability.

• 🌍 Environmental (physical world) — Accessibility features like Microsoft’s System-Wide Live Captions and Google’s Guided Frame increase the capacity of digital environments to support diverse users, enhancing overall usability and access to technology.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — The focus on accessibility and inclusion fosters a supportive work environment where all employees feel valued and empowered, promoting overall well-being and job satisfaction.

• 🤝 Social — Collaborative efforts between businesses, advocacy groups, and individuals create a robust support system for disabled employees, fostering a culture of inclusivity and shared responsibility.

• 💰 Economic — Programs like Generation Valuable foster leadership among disabled employees, redirecting corporate investment towards the development of a diverse leadership pipeline that drives long-term growth and innovation.

• 🌍 Environmental (physical world) — Incorporating disability into DEI strategies ensures that organizations direct their resources towards inclusive practices, fostering long-term sustainability and equity.

“Leaders make choices. Those choices create cultures.” — Caroline Casey, Founder, Valuable 500

Valuable 500’s mission to drive disability inclusion in the business world is reshaping how companies think about diversity and accessibility. By leveraging the power of collective action and leadership, they are making strides towards a more inclusive future. However, significant challenges still need to be addressed, such as overcoming societal stigma, ensuring equitable access to education and employment, and addressing the diverse needs of people with different disabilities. Valuable 500 continues to push for progress, advocating for policy changes, developing new benchmarks for disability inclusion, and fostering a global dialogue on best practices. Through continued commitment, innovation, and collaboration, Valuable 500 aims to create a world where disability inclusion is the norm, not the exception, ultimately unlocking the full potential of the global workforce.

Thanks to Katy Talikowska for her counsel and support in writing this case study.

To get involved with the Valuable 500 please reach out directly to engagement@thevaluable500.com.

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Sources and links for further reading

The Valuable 500 - Inclusive Representation White Paper

The Valuable 500 - Press Release

Focus on Diversity

The Valuable 500 - The Valuable Truth 2022

The Valuable 500 - News and Insights

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Scroll to read and play this song, if you are so inclined …

🔄 Designed for adaptive potential

“We need to zoom out and not only look at the business itself, but put IKEA in the context of the big planet.” — IKEA employee

IKEA’s journey towards a fully circular business model by 2030 represents an encouraging shift in the global retail landscape. Recognizing the escalating environmental impact of its operations and the growing consumer demand for sustainability, IKEA embarked on this ambitious transformation in the early 2010s. This initiative was driven by a company-wide mandate from senior management and was fuelled by feedback from employees, customers, and sustainability experts, creating a holistic and inclusive approach.

The core of IKEA’s circular strategy lies in designing products that can be reused, repaired, and recycled. This effort is supported by the establishment of Circular Hubs in IKEA stores worldwide, where customers can return used furniture for refurbishment and resale, promoting a culture of reuse and significantly reducing waste. The Circular Hub in Eskilstuna, Sweden, is a notable example, reselling pre-loved items, ex-display products, and items with minor defects at discounted prices.

IKEA also promotes healthy and sustainable living through initiatives like affordable home solar solutions and the IKEA Better Living App, which provides practical tips for reducing waste and energy consumption. Additionally, IKEA’s climate agenda aims for the company to become climate positive by 2030, involving significant investments in renewable energy. And the company’s commitment to regenerating resources is evident in its sustainable sourcing practices, ensuring materials such as wood and cotton come from more sustainable sources.

“Circularity holds a central position for us, encompassing not only products and services but also waste management, where our aim is zero waste. It’s definitely our priority.” — IKEA employee

But the transformation to a circular business model has not only reduced IKEA’s environmental footprint but also spurred creativity and commitment within its workforce. Projects like ThisAbles, which provides 3D-printed add-ons to make furniture accessible for people with disabilities, originated in Israel before expanding to other countries and is an example for IKEA’s commitment to inclusivity and sustainable growth. The IWAY standard, IKEA’s supplier code of conduct, is another example, ensuring fair labor practices and environmental standards throughout its supply chain, improving working conditions for thousands of workers globally.

“There are many projects that revolve around working with waste material and developing new material to challenge the status quo and to address the challenges we face (…) towards our common goal of being circular by 2030.” — IKEA employee

The impact of IKEA’s circular initiatives has been significant and multifaceted:

• Recycling and Waste Reduction: IKEA has made substantial progress in reducing waste through its Circular Hubs. Millions of products have been returned, refurbished, and resold, leading to a significant decrease in items ending up in landfills. In 2022 alone, IKEA managed to refurbish over 47 million pieces of furniture, contributing to a 30% reduction in waste compared to 2017 levels.

• Economic Savings: The introduction of Circular Hubs and the sale of refurbished products have not only provided affordable options for consumers but also created new revenue streams for IKEA. The company's commitment to renewable energy has further enhanced its economic resilience, reducing operational costs by 25% due to energy efficiency measures.

• Customer Empowerment and Inclusivity: Projects like ThisAbles have empowered individuals with disabilities by allowing them to customize their furniture, enhancing their quality of life. The initiative has also raised awareness about inclusivity and accessibility, with over 13,000 ThisAbles add-ons distributed globally.

• Environmental Sustainability: IKEA’s use of renewable and recycled materials has reduced its environmental footprint. The company’s commitment to sourcing 100% renewable energy and reducing greenhouse gas emissions across its supply chain has led to a 15% decrease in overall carbon emissions since 2017.

• Community Engagement: IKEA’s circular model has fostered a sense of community among customers. Educational campaigns and community engagement activities have promoted sustainable consumer habits and a shared commitment to environmental responsibility, involving over 2 million participants in sustainability workshops and events.

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To get a more vivid sense of Ikea’s push for circularity by 2030 watch this four minute video.

Reshaping the metabolism of Ikea

Now let’s deconstruct Ikea’s transformation of wasted potential into a circular ecosystem that balances corporate growth with the needs of human beings and the environment. What strategies and actions are helping Ikea reshape their metabolism? How are these actions lightening the load, expanding capacity and redirecting its corporate metabolism?

Lighten the load

• 🧑‍🤝‍🧑 Human — Improved sustainable practices and the availability of affordable refurbished furniture reduce financial stress and promote mental well-being.

• 🤝 Social — Initiatives like ThisAbles promote inclusivity, allowing people with disabilities to customize furniture according to their needs, improving their quality of life.

• 💰 Economic — By offering refurbished products, IKEA provides affordable options for customers, reducing the financial burden of purchasing new furniture.

• 🌍 Environmental — IKEA’s use of renewable and recycled materials reduces the need for virgin resources, minimizing environmental impact. The Circular Hubs divert used furniture from landfills, significantly reducing waste.

Expand Capacity

• 🧑‍🤝‍🧑 Human — Initiatives like ThisAbles empower individuals by providing tools to adapt their living spaces to their specific needs, enhancing their sense of agency and satisfaction.

• 🤝 Social — The Circular Hubs foster a sense of community by encouraging customers to return and refurbish their furniture, creating a shared commitment to sustainability.

• 💰 Economic — The Circular Hubs create new revenue streams for IKEA through the sale of refurbished products and recycling services, boosting the company’s economic resilience.

• 🌍 Environmental — Modular design principles ensure that furniture can be easily customized, repaired, and extended, prolonging the lifecycle of products and reducing the need for new purchases.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — Hands-on participation in refurbishing and customizing furniture fosters creativity and a sense of accomplishment, contributing to overall well-being.

• 🤝 Social — Educational campaigns and community engagement activities raise awareness about the importance of circular practices, fostering a culture of sustainability and social responsibility.

• 💰 Economic — IKEA’s commitment to renewable energy and sustainable practices enhances its brand value and customer loyalty, driving long-term economic benefits.

• 🌍 Environmental — By establishing Circular Hubs and promoting a culture of reuse, IKEA shifts consumer behavior towards sustainable practices, reducing the overall environmental footprint.

“Becoming circular means that we redefine pretty much everything. What we produce, how we produce it and also how we interact with our customers.” — IKEA employee 

IKEA’s circular business model exemplifies how the company is transforming potential into sustainable growth and human thriving. By embracing modular design, renewable energy, and inclusive practices, IKEA is redefining its metabolism to improve conditions for environmental, economic, social, and human well-being. While the high volume of products sold by IKEA still contributes to resource use and waste, the significant progress in reducing its environmental footprint and promoting sustainable practices is noteworthy. Critics might argue that the scale of IKEA's operations poses ongoing challenges, but the company’s innovative strategies and commitment to a circular economy demonstrate significant progress and provide valuable insights for the future. IKEA's journey highlights the importance of continuous improvement, community engagement, and the potential for large-scale impact through sustainable business practices.

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Sources and links for further reading

IKEA Annual and Sustainability Report 2023

Sustainability by Design: IKEA’s Eco-Friendly Marketing Efforts

IKEA’s Circular Agenda

Ikea: The ThisAbles Project case film

International Council for Circular Economy - Ikea case study

Ikea circular case video

Malmö University case study paper (source of IKEA employee quotes)

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Scroll to read and play this song, if you are so inclined, inspired by the “stop the child murder” movement in the 1970s …

🚲 “Stop de Kindermoord”

“All these cars are unbearable. There is no space left. … Everything is devoted to parking. Why don’t we all ride bicycles?” — excerpt from an essay written by children in the neighborhood ‘De Pijp’, Amsterdam 1972, via Bicycle Dutch

In the 1970s, the Netherlands grappled with the consequences of rising car ownership. Streets once designed for cyclists and pedestrians were overtaken by motor vehicles, leading to a dramatic increase in traffic accidents. By 1971, road deaths had reached a staggering 3,300 annually, including over 400 children. This tragedy sparked public outrage and led to the formation of the “Stop de Kindermoord” (Stop the Child Murder) movement, led by grieving parents and concerned citizens.

One of the key figures in the movement was journalist Vic Langenhoff, who had lost his child in a traffic accident. Langenhoff’s poignant articles drew public attention to the crisis, channeling grief into activism. Alongside him, Maartje van Putten, a passionate advocate for road safety, joined the cause. These individuals, along with other concerned citizens, organized powerful demonstrations to demand safer streets.

“Every time another kid got hit by a car, we were on top of it right away to offer some comfort, but above all, to immediately identify what caused it. What is the situation like in that town or province? And then immediately another action would happen, and people became active on the spot as supporters. That worked like a snowball.” — Vic Langenhoff, via 99% Invisible

The activists organized creative protests, such as blocking streets with baby carriages and hosting mass lie-ins where thousands pretended to be dead. These compelling visual demonstrations captured national attention and pressured the government to act.

The initial response from the authorities was slow, but the 1973 oil crisis provided an unexpected catalyst. With fuel prices skyrocketing, the government implemented car-free Sundays, showcasing the benefits of reduced car dependency. These measures bolstered the activists’ demands for safer, more cyclist-friendly infrastructure. Municipalities began constructing dedicated bike lanes, traffic-calmed streets, and extensive networks of bicycle paths. The establishment of organizations like the Cyclists Union further amplified the movement, advocating for cyclists’ rights and working closely with local governments to develop sustainable urban mobility solutions.

“On average the Netherlands does not own less cars than neighboring countries. But the Dutch do use them for different journeys and on different locations.”

The impact of these efforts has been profound and lasting. Today, the Netherlands boasts over 22 million bicycles, outnumbering its population. Cycling accounts for 27% of all trips nationwide, with higher percentages in urban areas. The country has built more than 35,000 kilometers of dedicated cycling paths, making it one of the safest places in the world for cyclists. Moreover:

• Safety Improvements: Traffic fatalities dropped significantly, making Dutch streets some of the safest in the world. In Amsterdam, for instance, the number of children killed in traffic accidents dropped by 95% from the 1970s to the 1990s.

• Economic Activity: The robust cycling infrastructure has spurred economic growth, with bike-related industries and tourism thriving. Local businesses have benefited from increased foot traffic as more people cycle through commercial areas. Cycling tourism generates approximately €800 million annually.

• Environmental Benefits: Improved air quality and reduced carbon emissions have been significant environmental benefits of the cycling revolution. The Netherlands' commitment to cycling has contributed to its reputation as a leader in sustainable urban planning.

• Public Health: Increased physical activity through cycling has led to better public health outcomes, including lower rates of obesity, heart disease, and other lifestyle-related illnesses.

• Community Engagement: The movement fostered a sense of community and civic engagement, with residents taking an active role in advocating for and maintaining their cycling infrastructure.

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To get a more vivid sense of the Dutch cycling revolution, take a look at this six minute video from Bicycle Dutch.

Reshaping the metabolism of Dutch urbanity

Now let’s deconstruct Dutch cities’ transformation of “wasted” urban potential into city environments that serve people, not cars. What strategies and actions have helped these Dutch cities reshape their urban metabolism? How have these actions lightened the load, expanded capacity and redirected the metabolism of urbanity?

Lighten the load

• 🧑‍🤝‍🧑 Human — Reduced traffic accidents and fatalities, especially among children, improved public safety and mental well-being.

• 🤝 Social — Public awareness campaigns and educational programs in schools raised awareness about the benefits of cycling, fostering a culture of safety and sustainability.

• 💰 Economic — Reduced reliance on cars decreased household expenditures on fuel and vehicle maintenance.

• 🌍 Environmental — The introduction of dedicated bike lanes and traffic-calmed streets significantly reduced car usage, leading to lower emissions and improved air quality.

Expand Capacity

• 🧑‍🤝‍🧑 Human — Increased opportunities for physical activity through cycling enhanced public health and reduced healthcare costs related to sedentary lifestyles.

• 🤝 Social — Community engagement in cycling initiatives increased, with residents actively participating in advocacy and local planning efforts.

• 💰 Economic — The cycling infrastructure stimulated local economies by supporting bike-related industries, including manufacturing, repair services, and tourism.

• 🌍 Environmental — Extensive networks of bicycle paths expanded the infrastructure to support safe and efficient cycling, making it a viable alternative to driving.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — The integration of cycling into daily life promoted a sense of community and well-being, encouraging active lifestyles and social interactions.

• 🤝 Social — Collaborative efforts between citizens, government, and advocacy groups created a strong social fabric that supported sustainable urban development.

• 💰 Economic — Investments in cycling infrastructure redirected public funds from car-centric developments to sustainable urban mobility projects.

• 🌍 Environmental — Urban planning policies shifted to prioritize cycling and pedestrian safety, embedding sustainable transportation into the city’s framework.

“Creating cycle tracks is not a goal. Creating an attractive and safe living space is.” — Bicycle Dutch

The success of the Dutch cycling culture, ignited by the “Stop de Kindermoord” movement, exemplifies how grassroots activism can lead to profound societal change. By lightening the load on urban infrastructure, expanding capacity through dedicated cycling paths, and redirecting public behavior towards sustainable transportation, the Netherlands has created a model for cities worldwide. This transformation underscores the power of community action in shaping a safer, healthier, and more sustainable future.

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Sources and links for further reading

Revolutionising urban spaces: How “Stop de Kindermoord” has influenced Dutch city planners

De Fiets is Niets - 99% Invisible

How the Dutch got their bicycle paths

The Dutch Cycling Revolution

The Marginalian: How the Dutch Got Their Bike Paths

The world’s cycling nation: How the Netherlands redesigned itself as a country fit for bikes - Euronews

NIH - Dutch Cycling: Quantifying the Health and Related Economic Benefits

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Scroll to read and play this song, if you are so inclined, performed live at the Elbphilharmonie in HafenCity, courtesy of programming by Nils Frahm as “Reflektor” …

🌆  New Currents in an Old Port: HafenCity's Sustainable Urban Regeneration

“The green spaces and the waterfront make HafenCity a haven in the middle of the city. It’s a perfect blend of nature and urban living.” — Ursula Meyer, resident

In the late 1990s, Hamburg's HafenCity was a landscape of derelict warehouses, underused docklands, and environmental hazards. The historic port area, integral to Hamburg's identity, posed significant safety and environmental risks, making redevelopment imperative. To address these challenges, Hamburg initiated the HafenCity project in the early 2000s with ambitious goals: extend the downtown area by 40%, provide additional housing, and improve access to the Elbe River.

The genesis of the HafenCity project traces back to the need for urban expansion and revitalization amidst growing environmental concerns. The Hamburg Senate, recognizing the potential of the underutilized port area, initiated the project in the early 2000s. The establishment of HafenCity Hamburg GmbH, a public-private partnership, ensured the project's adherence to high environmental and social standards by combining private sector efficiency with public oversight.

HafenCity's transformation was driven by a collaborative effort involving concerned citizens, city planners, architects, and environmentalists. Public forums and consultations played a crucial role in shaping the project's vision, ensuring it reflected the community's aspirations and addressed their concerns.

A local resident, Peter Schmidt, participated in early consultations, voicing concerns about maintaining the area's historical integrity while promoting modern living. His input, along with others', influenced the preservation of cultural landmarks and the integration of green spaces. The involvement of citizens like Peter underscores the project's commitment to community engagement.

Local businesses, such as the Moringa project, Germany's first cradle-to-cradle residential high-rise, exemplify the innovative approaches adopted in HafenCity. This building uses secondary materials and maximizes green space, reflecting the district's commitment to sustainable building practices.

“Living in the Moringa building is about being part of a sustainable future. The use of recycled materials and the green spaces are not just eco-friendly but also enhance our quality of life.” — Markus Weber, Moringa resident

Another significant example is the Elbphilharmonie concert hall, a centerpiece of HafenCity. Opened in 2017, it has become a symbol of Hamburg's cultural renaissance, attracting visitors and boosting local tourism. The concert hall, built on top of an old warehouse, represents the fusion of modern architecture with cultural heritage, further enriching the district's appeal.

“The Elbphilharmonie is more than a concert hall; it’s a community hub that brings people together and fosters a sense of cultural pride.” — Katrin Schreiber, frequent visitor

HafenCity University, established as part of the redevelopment, focuses on architecture and urban planning, training future professionals in sustainable practices. The university's presence has attracted a vibrant student population, contributing to the district's dynamic atmosphere. It also houses the "Innovation Incubator," a hub for startups and research initiatives focused on sustainable urban development, fostering a culture of innovation and entrepreneurship.

“The university’s commitment to sustainability is reflected in every project. We are encouraged to think creatively about urban development and contribute to the community.” — Anna Schmidt, student

The HafenCity project relies on a public-private governance model through HafenCity Hamburg GmbH. This structure ensures high environmental and social standards by combining private sector efficiency with public oversight. All buildings in HafenCity must meet the HafenCity Ecolabel certification, promoting energy efficiency and reducing CO2 emissions. Additionally, HafenCity prioritizes smart mobility solutions, such as walking, cycling, and public transport, to reduce car ownership.

The transformation of HafenCity from a neglected industrial port to a model of sustainable urban regeneration has led to significant multidimensional impacts:

• Environmental Savings: The district’s commitment to sustainability has led to significant reductions in CO2 emissions, with the green heating system alone expected to save 75,000 tonnes annually by 2028

• Economic Benefits: The redevelopment has attracted substantial investment, resulting in the creation of up to 45,000 jobs. The presence of businesses like the Moringa project and the Elbphilharmonie concert hall has boosted local tourism and commerce

• Housing and Community Development: By 2030, HafenCity will house 15,000 residents and 5,000 students, providing diverse housing options and fostering a socially inclusive community

• Cultural and Educational Impact: The establishment of cultural landmarks and educational institutions, such as the Elbphilharmonie and HafenCity University, has enriched the district's cultural and educational landscape, attracting a vibrant population of students, artists, and professionals

• Sustainable Living: The district’s smart mobility and green energy initiatives have significantly reduced its carbon footprint. Residents benefit from a cleaner, healthier environment, promoting greener lifestyles and fostering a community that values sustainability and social equity

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To get a more vivid sense of the transformation of HafenCity watch this video from HafenCity.com (note: this video is 5 years old but will still give you a good sense)

Reshaping HafenCity’s metabolism

Now let’s deconstruct HafenCity’s transformation of wasted urban potential into a thriving, sustainable ecosystem. What strategies and actions have helped HafenCity reshape its urban metabolism? How have these actions lightened the load, expanded capacity and redirected the metabolism of the old port?

Lighten the load

• 🧑‍🤝‍🧑 Human — The improvement in air quality and green spaces has enhanced residents' physical health and mental well-being, creating a healthier urban environment.

• 🤝 Social — The introduction of diverse housing options and public spaces has addressed housing shortages and improved living conditions for residents, reducing social strain.

• 💰 Economic — The redevelopment project has reduced the economic burden associated with the maintenance of derelict infrastructure and environmental clean-up costs.

• 🌍 Environmental — HafenCity's strict adherence to the HafenCity Ecolabel ensures buildings are energy efficient, significantly reducing their environmental footprint.

Expand Capacity

• 🧑‍🤝‍🧑 Human — The availability of sustainable mobility options has reduced stress associated with commuting and promoted a more active lifestyle.

• 🤝 Social — HafenCity’s mixed-use design, incorporating residential, commercial, and cultural spaces, has created a socially diverse and vibrant community.

• 💰 Economic — The public-private partnership model has attracted substantial investment, boosting local businesses and creating a thriving economic ecosystem within HafenCity.

• 🌍 Environmental — The district's green heating system, utilizing renewable energy sources, minimizes reliance on fossil fuels and enhances the area's capacity to manage its energy needs sustainably.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — The focus on public spaces and cultural amenities has enriched the community's quality of life, fostering a sense of belonging and civic pride.

• 🤝 Social — Community engagement initiatives, including educational programs on sustainability, have fostered a culture of environmental responsibility and social equity.

• 💰 Economic — The development of eco-friendly buildings and infrastructures has fostered new economic opportunities in green technologies and sustainable business practices, enhancing the local economy.

• 🌍 Environmental — The introduction of smart mobility solutions and extensive green spaces redirects the urban metabolism towards sustainability, promoting eco-friendly transportation and improving air quality.

“Living here makes me feel like I’m contributing to a better future. The community gardens and recycling programs are fantastic, and I’ve made great friends through the local sustainability workshops.” — Lena Becker, HafenCity resident

While HafenCity has been widely celebrated as a paradigm of sustainable urban regeneration, it is not without its critics. Some have pointed to the high costs of redevelopment, gentrification concerns, and the potential displacement of lower-income residents. Additionally, the scale and pace of development have raised questions about environmental impacts and long-term sustainability. However, these challenges are being actively addressed through inclusive planning processes and continuous community engagement.

HafenCity’s transformation from an old port into a sustainable urban district exemplifies innovative urban planning. By lightening the urban load through additional housing, expanding capacity with sustainable infrastructure, and redirecting the city’s metabolism towards green energy and mobility, HafenCity provides a blueprint for future urban development projects. The district's success in balancing environmental, economic, social, and human needs demonstrates the potential of holistic urban development strategies to foster vibrant, sustainable communities.

HafenCity's journey highlights the importance of collaborative governance, innovative infrastructure, and community engagement in achieving sustainable urban regeneration. As the district continues to grow and evolve, it serves as a testament to the power of creative problem-solving and the endless possibilities of human ingenuity in shaping the cities of tomorrow.

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Sources and links for further reading

HafenCity Hamburg - Project Overview

HafenCity Zeitung

KCAP - HafenCity Hamburg

HafenCity Hamburg: A Paradigm of Sustainable Urban Regeneration and Inclusive Development - Circle Economy Knowledge Hub

Hamburger Abendblatt - Der erste Mieter der HafenCity

State of Green - HafenCity: Securing Sustainable District Heating to the Port of Hamburg

HafenCity Hamburg - Brochure

HafenCity Hamburg - Discussion Paper

National Geographic - Elbphilharmonie

HafenCity University

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Scroll to read and play this song, if you are so inclined, from Vic West, a popular Kenyan music producer …

🪰 The mighty fly that feeds livelihoods

“Every week we invite between five and ten entrepreneurs who will be here for five days. And we take them through the rearing process step by step.” — Faith Nyamu, Research Officer, ICIPE

Kenya, like many developing countries, has faced significant challenges in managing organic waste and ensuring sustainable agricultural practices. Rapid urbanization and population growth have exacerbated waste disposal issues, leading to environmental degradation and public health concerns. Organic waste, in particular, poses a significant problem, with much of it ending up in landfills where it releases harmful methane gas and contributes to pollution.

At the same time, Kenyan farmers face high costs and limited access to quality animal feed, which impacts productivity and livelihoods. Conventional farming methods often rely on expensive and environmentally damaging synthetic fertilizers, further straining the agricultural sector.

The introduction of Black Soldier Fly (BSF) farming has emerged as a groundbreaking solution to these intertwined problems. This innovative approach uses BSF larvae to convert organic waste into high-protein animal feed and organic fertilizer. Supported by organizations like the International Centre of Insect Physiology and Ecology (ICIPE), the International Development Research Centre (IDRC), DanChurchAid (DCA), and Fair & Sustainable Consulting, BSF farming has gained traction as a viable and sustainable method to manage waste and boost agricultural productivity.

“This BSF reduces the fat quantity in the fish and makes it tasty.” — James Mutemwa, Fish Farmer

BSF farming is particularly empowering for previously disadvantaged groups in society, including women, people with disability and young adults. Through targeted training and support programs, these groups are not only imagining a better future for themselves but are also actively creating it. They are gaining practical skills, financial independence, and the means to contribute to their communities and the broader economy.

Jane Wambui, a young entrepreneur from Nairobi, embodies the potential of BSF farming. Initially skeptical, Jane attended a workshop on BSF farming and decided to start her own farm using organic waste from her neighborhood. Her farm quickly thrived, providing a steady income and enhancing her family's food security. Jane's success story is one of many, highlighting the broader impact of BSF farming across Kenya.

Francis Muiruri transformed his life through BSF farming. Starting with just a few chickens, his farm now generates significant income by selling BSF larvae as animal feed and using the by-products as fertilizer, attracting global visitors and providing a stable income. Similarly, Naomi Waithera has seen substantial improvements in her pig farming operations by incorporating BSF larvae into pig feed, enhancing livestock growth rates and quality, and leading to higher returns on investment.

Winnie, a 23-year-old energy engineer, ventured into BSF farming and now supports herself while promoting sustainable practices. The community-driven nature of BSF farming has strengthened social bonds and fostered a culture of sustainability, enhancing community resilience and economic stability.

The transformation brought about by BSF farming in Kenya has led to significant environmental, economic, and social benefits:

• Waste Reduction: Significant reduction in organic waste in landfills, mitigating methane emissions and soil contamination.

• Economic Savings: Lower waste management costs and increased revenue from the sale of BSF products boost local economies.

• Food Security: Enhanced access to affordable, high-quality animal feed supports livestock farming, improving food security.

• Community Engagement: High levels of participation in BSF farming initiatives foster a culture of sustainability and collective responsibility.

• Environmental Impact: Reduced environmental pollution and improved soil health contribute to sustainable agricultural practices.

• Human Well-Being: Improved public health through better waste management practices and enhanced livelihoods through sustainable income sources.

• Business Impact: Growth in eco-friendly businesses and new market opportunities foster economic independence and sustainability, particularly benefiting disadvantaged groups such as women and young adults.

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To get a more vivid sense of Kenya’s BSF farming story, take a look at this eight minute video from the Kenya Bureau of Standards.

Reshaping Kenya’s farming metabolism

Now let’s deconstruct Kenya’s transformation of wasted food potential into BSF farming. What strategies and actions have helped Kenya reshape its farming metabolism? How have these actions lightened the load, expanded capacity and redirected the metabolism of farming in the country?

Lighten the load

• 🧑‍🤝‍🧑 Human — Effective waste management reduces environmental pollution, enhancing public health and reducing the incidence of waste-related diseases.

• 🤝 Social — Educational workshops and community engagement initiatives increase awareness about sustainable waste management practices and the benefits of BSF farming.

• 💰 Economic — Farmers generate additional income from selling BSF larvae and the resultant organic fertilizer, diversifying revenue streams.

• 🌍 Environmental — BSF larvae consume organic waste, significantly reducing the volume that ends up in landfills and lowering methane emissions.

Expand Capacity

• 🧑‍🤝‍🧑 Human — Training programs and workshops build skills and knowledge, enhancing self-efficacy and providing meaningful employment opportunities.

• 🤝 Social — Community-based BSF farming projects foster collaboration, skill-sharing, and social cohesion, empowering individuals to take collective action.

• 💰 Economic — Entrepreneurial training and support programs, such as those by DCA and Fair & Sustainable Consulting, provide business skills, financial management, and technical support, enabling young entrepreneurs and women to establish and run successful BSF farms.

• 🌍 Environmental — Widespread adoption of BSF farming increases the capacity to manage organic waste efficiently, converting it into valuable products.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — The hands-on nature of BSF farming and its visible impact on the environment and livelihoods foster a sense of purpose and accomplishment.

• 🤝 Social — Successful BSF farms become community hubs, promoting sustainable practices and inspiring others to adopt similar initiatives.

• 💰 Economic — Producing local, affordable, high-quality animal feed reduces import dependency, saving costs and enhancing food security.

• 🌍 Environmental — Transforming organic waste into high-protein feed and organic fertilizer promotes a circular economy, reducing reliance on synthetic fertilizers and imported feed.

“This is a classical case where we are transforming research findings into policy. This is a good beginning on how research can be transformed into products and then finally into a contribution to GDP for our country.” — Peter Mutua, Manager National Food Standards - KEBS

The rise of Black Soldier Fly farming in Kenya illustrates the profound impact of innovative, sustainable practices on both environmental and socio-economic levels. By transforming organic waste into valuable resources, BSF farming addresses critical waste management issues while providing new economic opportunities. The stories of individuals like Jane Wambui, Francis Muiruri, Naomi Waithera, and Winnie highlight the potential of such initiatives to drive meaningful change and inspire others to adopt sustainable practices. As Kenya continues to embrace BSF farming, it sets a powerful example of how creativity, resilience, and community engagement can lead to a more sustainable and prosperous future.

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Sources and links for further reading

Insect rearing takes off amongst Kenyan youth

Aquaculture Food Systems Leadership Case Study - African Food Fellowship

Frontiers in Sustainable Food Systems

Food security and sustainable agriculture - DW

DanChurchAid

Fair & Sustainable Consulting

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Scroll to read and play this song, if you are so inclined …

PAYT and yet saved

“When our country was poor in the past, there was no such thing as food waste … But now that our country is better off we are wasting a lot of food.” — Seok-Gil Li, Korea Food Recycling Association

South Korea had a problem. A big, stinky, steadily growing mountain of a problem: food waste. Whereas the average per capita amount of food waste generated in Europe and North America is between 95kg and 115kg, in South Korea it was more than 130kg. When it comes to food, Korean culture values abundance (not least because of the still recent experience of scarcity). Think of 'banchan' for example: these small side dishes are a staple of Korean meals and can include a variety of items such as kimchi, pickled vegetables, fish cakes, and fermented seafood. Often, banchan is not entirely consumed and thrown away, ending up in landfills all over the country. By 2005, 98% of South Korea's food waste shared that fate. This abundance of food waste not only released high amounts of methane into the atmosphere but also created a foul stench, leading to numerous public complaints.

The gravity of the situation was evident in places like Seoul. Moisture heavy food waste generated a lot of leakage in landfills which caused not only the stench but also led to an outbreak of harmful insects. The government faced mounting pressure to find a solution to this escalating problem.

In response, the South Korean government embarked on a multi-faceted strategy to tackle the issue. First, they banned the dumping of food waste in landfills. This policy shift was crucial in redirecting the metabolism of waste away from landfills and towards more sustainable solutions. In 2013, South Korea introduced the compulsory "pay-as-you-throw" (PAYT) system for food waste recycling. Under this system, food waste had to be bagged in special biodegradable bags, which cost a family of four on average about $6 a month. This fee not only incentivized households to reduce their waste but also provided a source of revenue to support the recycling infrastructure.

“Some of my peers working at non-profits overseas say that disposal should be a little bit inconvenient if you want to discourage waste but I disagree: I think that it should be made as easy as possible as long as it goes hand-in-hand with other policies that attack the problem of reducing waste itself.” — Hong Su-yeol, Resource Recycling Consulting.

Technological innovation played a significant role in implementing this system. In Seoul alone, 6,000 automated bins were installed. These bins were equipped with scales and RFID tags to weigh the food waste and charge residents accordingly using an ID card. This not only allowed for monitoring and managing waste more effectively, but also helped make residents more conscious about the amount of waste they produce.

Educational programs were also crucial in changing public attitudes towards food waste. Schools integrated lessons on sustainability and food waste management into their curriculum. Community centers hosted workshops on composting and waste reduction. Restaurants and markets participated in campaigns to minimize food waste, setting an example for others to follow.

The government also approved the use of food waste as fertilizer and animal feed, ensuring that the waste collected was put to productive use. This policy not only diverted waste from landfills but also supported agricultural activities.

The transformation of South Korea’s food waste management has been significant, leading to multidimensional impacts:

• Recycling Rate: Achieved a recycling rate of 95%, up from less than 2% in 1995

• Waste Reduction: Reports indicate a significant reduction in food waste, leading to a more sustainable and efficient waste management system

• Economic Savings: The PAYT system and the sale of biodegradable bags have helped offset the costs of the recycling program, making it financially viable. Additionally, the use of food waste as fertilizer and animal feed has reduced reliance on imported feed and synthetic fertilizers

• Community Engagement: High levels of participation in sorting and sustainability initiatives have fostered a culture of environmental stewardship. Educational programs in schools and community workshops have been instrumental in raising awareness and changing behaviors

• Environmental Impact: The reduction in landfill waste has decreased methane emissions, improving air quality and contributing to global climate goals

• Social Benefits: The initiative has strengthened community bonds through collective action and shared goals. Urban farming and composting have provided opportunities for community engagement and education

• Human Well-Being: The reduction in pollution and improved environmental conditions have positively impacted public health and overall quality of life. Residents report a greater sense of agency and purpose through their involvement in sustainability efforts

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To get a more vivid sense of South Korea’s food waste story, take a look at this twelve minute video from filmmaker Karim Chrobog, published by Pulitzer Center and Yale Environment 360 (note: it is from 2015, so not fully up to date on impact, but brings the story to life contextually).

Reshaping South Korea’s food waste metabolism

Now let’s deconstruct South Korea’s transformation of wasted food into domain-crossing impact. What strategies and actions have helped South Korea reshape its food waste metabolism? How have these actions lightened the load, expanded capacity and redirected the country’s food waste metabolism?

Lighten the load

• 🧑‍🤝‍🧑 Human — Reduced environmental pollution from landfill waste and decreased methane emissions contributed to better air quality and public health.

• 🤝 Social — Public awareness campaigns and educational programs in schools and communities raised awareness about the importance of reducing food waste.

• 💰 Economic — By introducing a fee for waste disposal, the government not only incentivized waste reduction but also generated revenue to fund the recycling program.

• 🌍 Environmental — The PAYT system encouraged households to reduce food waste, as the cost associated with disposing of more waste became a financial burden. Home composting increased significantly.

Expand Capacity

• 🧑‍🤝‍🧑 Human — Educational initiatives empowered residents with knowledge and skills to manage their food waste sustainably, enhancing their sense of agency.

• 🤝 Social — The active participation of residents in sorting and recycling food waste fostered a community culture of sustainability.

• 💰 Economic — Revenues from the sale of biodegradable bags and the PAYT system helped subsidize the cost of managing and processing food waste.

• 🌍 Environmental — The installation of 6,000 automated bins in Seoul alone expanded the city’s capacity to handle food waste efficiently.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — Hands-on participation in composting and urban farming enriched residents' lives, providing both a sense of purpose and physical activity

• 🤝 Social — Community composting initiatives and urban farms supported by food waste recycling programs encouraged social engagement and community cohesion

• 💰 Economic — The use of food waste as fertilizer and animal feed created new economic opportunities and reduced the need for synthetic fertilizers and imported animal feed

• 🌍 Environmental — The policy shift towards using food waste as fertilizer and animal feed redirected the metabolism of waste, turning a previously harmful byproduct into valuable resources

"People started to pay more attention to how much trash they throw and there's now less food waste and the trash bin area has become cleaner too." — Cho Sung Ja, Mapo Seoul resident

South Korea’s transformation from a country overwhelmed by food waste to a model of efficient food waste management demonstrates the power of a multi-faceted approach. By integrating policy changes, technological innovation, and community engagement, South Korea has drastically reduced its food waste, turning it into valuable resources like fertilizer and animal feed. This case highlights the importance of creative problem-solving and collective action in addressing environmental challenges. The driving force behind this transformation was not just policy or technology, but the people—the residents, students, and business owners—who embraced change and actively participated in making their communities cleaner and more sustainable.

This case underscores how individual and collective actions can lead to significant environmental and social benefits. Although more progress is needed, South Korea’s experience offers valuable lessons for other nations grappling with similar issues, showing how revalorizing waste can lead to improved conditions for both people and the planet. The human element—resilience, creativity, and willingness to adapt—remains central to driving sustainable progress and improving quality of life.

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Sources and links for further reading

Solving the food waste disposal issue in South Korea, Circle Economy Knowledge Hub

The Management of Food Waste Recycling for a Sustainable Future, MDPI

South Korea’s food waste system is a model for developed nations, KEI

How South Koreans composting system became a model for the world, LA Times

Converting food waste to energy, Green.org

How South Korea puts its food scraps to good use, New York Times

Sustainable practice of waste management - towards a circular economy, UNOSD

In South Korea, an innovative push to cut back on food waste, Pulitzer Center

South Korea recycles food waste in effort to become zero waste society, NYC Food Policy

Here is how South Korea is recycling 95% of its food waste, Green Queen

South Korea has almost zero food waste, The Guardian

A quick recap of the methodology for context …

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

Now let’s dive in!

Read the case study (scroll to read) and play this music if you are so inclined…

A giant question mark over 45 waste categories (literally)

Imagine someone asked you to sort your garbage into 45 categories. No, really! Like me, you’d probably think this is absurd! Who would ever invest the time to learn 45 different categories of waste … let alone the time needed for the actual disposing and sorting! That can’t be viable …. neither economically nor socially.

And yet, this is exactly what the town of Kamikatsu did in 2003, when it became Japan’s first town to make a zero-waste declaration.

“It’s strange but simple. I am constantly thinking now before I trash anything. This program nurtured a sense of caring for things.” — Kamikatsu resident

In the early 2000s, Kamikatsu, a small town in Japan, faced a severe waste management crisis. The town relied heavily on uncontrolled incineration, leading to pollution and health concerns. Waste disposal costs were high, straining municipal finances. Local businesses, including hotels, restaurants, and breweries, had inefficient waste practices, contributing to the economic impact of pollution. Community engagement in waste management was minimal, and there were limited educational opportunities about sustainability.

In response, Kamikatsu embarked on an ambitious journey towards zero waste. In 2003, the town established the Zero Waste Academy to educate residents on meticulously sorting waste into 45 categories. Household composters, financially supported by the town, significantly reduced organic waste. The Kurukuru Shop and Factory promoted reuse and upcycling through community drop-off points and creative workshops, transforming discarded items into new products.

As part of this transformation, Kamikatsu built the “Why” building, designed in the shape of a question mark to symbolize the town’s commitment to sustainability and encourage questioning of waste habits. The dot of the question mark houses the Kamikatz Public House, which became a symbol of curiosity and commitment to sustainability, drawing eco-conscious visitors.

“By changing your mindset, the network of people involved grows and so does the movement.” — Kamikatsu resident

The transformation was significant. The town achieved an 81% recycling rate and reduced waste from 150 tons in 2000 to 54 tons in 2020. Waste management costs decreased while revenues from recyclables increased, benefiting the local economy. The Rise & Win Brewing Co., a local brewery, began recycling its organic waste into the production process, gaining recognition for its eco-friendly practices. The Polestar Café started using composted organic waste to grow fresh produce for its dishes, becoming a community hub for sustainability.

Personal stories highlight this transformation. Mrs. Tanaka, a local inn owner, integrated waste sorting and composting into her business, attracting eco-conscious tourists. Mr. Sato, a school teacher, engaged his students in sustainability projects, instilling lifelong habits of environmental stewardship. The community garden, fertilized with compost from the town’s organic waste, became a symbol of Kamikatsu’s commitment to sustainability and provided fresh produce for local families.

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To get a more vivid sense of Kamikatsu’s story, take a look at the four minute video from Great Big Story

Reshaping Kamikatsu’s metabolism summary

Now let’s deconstruct Kamikatsu’s transformation of wasted potential into domain-crossing impact. What strategies and actions have helped Kamikatsu reshape its metabolism? How have these actions lightened the load, expanded capacity and redirected the town’s and its inhabitants metabolism?

Lighten the load

• 🧑‍🤝‍🧑 Human — Improved sustainable practices through school programs and public initiatives, reducing environmental anxiety and promoting mental well-being.

• 🤝 Social — Raised awareness with educational programs in schools and public outreach, engaging the community in sustainability.

• 💰 Economic — Reduced landfill costs by financially supporting composting initiatives, cutting down on waste disposal expenses.

• 🌍 Environmental — Introduced household composters with financial assistance for residents, significantly reducing organic waste.

Expand capacity

• 🧑‍🤝‍🧑 Human — Empowered residents via the Zero Waste Academy, providing continuous learning opportunities, enhancing a sense of agency and capability.

• 🤝 Social — Involved residents in waste sorting through community-led initiatives and educational programs, fostering a sense of responsibility.

• 💰 Economic — Enhanced resource recovery with recycling programs and resale of materials, boosting the local economy.

• 🌍 Environmental — Established the Zero Waste Academy, which educated residents on sorting waste into 45 categories, ensuring meticulous recycling.

Redirect Metabolism

• 🧑‍🤝‍🧑 Human — Encouraged hands-on participation with workshops and innovation sessions, enriching creativity and fostering a sense of achievement and empowerment.

• 🤝 Social — Fostered a culture of community and sustainability with collaborative events and workshops.

• 💰 Economic — Developed circular economy practices; businesses like hotels, restaurants, and breweries adopted sustainable products and services, creating new revenue streams from upcycled materials.

• 🌍 Environmental — Created the Kurukuru Shop and Factory, promoting reuse and upcycling through community drop-off points and creative workshops.

“We may have more of a burden, but I think we all gained richness in our minds.” — Kamikatsu resident

Kamikatsu’s journey from waste crisis to zero waste exemplifies the power of community-driven change, creativity, and commitment to sustainability. While scaling Kamikatsu’s model to larger communities poses challenges, the town’s experience offers valuable lessons in shifting mindsets and growing community engagement as a foundation for improving conditions for human thriving.

Look out for the next case in the series shortly, before we bring it all back together with The Waste Trilogy - Part Three. In the meantime, please let me know your thoughts in the comments section.

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Sources and links for further reading:

Washington Post: Japan’s Zero Carbon Village

Japan Travel: Zero Waste Academy

Frontiers in Environmental Science: Zero Waste Town

LinkedIn Pulse: Zero Waste Kamikatsu Town Study Tour

Zero Waste Japan

BBC News: The Town in Japan that Went Zero Waste

National Geographic: Kamikatsu, Japan: The Town Where Nothing Goes to Waste

In part one of "The Waste Trilogy," we explored the pervasive issue of compulsive consumption and waste from a systemic perspective, highlighting how our dopamine-fuelled behaviors lead to various forms of metabolic waste and the need for holistic solutions. In this edition, we will delve into specific initiatives that have successfully tapped into potential previously considered waste, transforming it into valuable resources and driving sustainable progress.

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News from the Statistische Bundesamt

June 5 was World Environment Day. That day, I was listening to the radio news on my way to an appointment when I heard this: "Waste generation in 2022 3.0% lower than the previous year" (well, technically I heard the German equivalent from the Statistische Bundesamt). This news intrigued me. Was this level of waste reduction even an achievement worth announcing? How did it compare to other countries' efforts? How was it achieved? And why were we talking about 2022 in June of 2024? I decided to look into it further. And look into it I did.

Getting mired in complexity

I went into the rabbit hole and what I discovered was a maze of astounding proportions.

• The complexity of stakeholders involved: literally every single one of us, every organization, institution, country, community on the planet.

• The complexity of waste classification, starting with what we actually call waste all the way to taking a more holistic view across the human, social, and economic domains.

• The complexity of data: data collection, lack of data, and methodological consistency across all of these stakeholders and domains.

• The complexity of conducting meaningful analysis on this complex data landscape.

• The complexity of coalescing this complex web of stakeholders around common objectives.

• The complexity of knowledge sharing across this complex web of stakeholders and domains.

• The complexity of identifying the most egregious offenders as well as the most miraculous solutions.

• The complexity of inspiring urgent action focused on making a difference.

This is humbling, to be sure. We live in a culture where we are taught from a young age to "think for ourselves" and project confidence in our views. In many ways, this has turned more and more of us into armchair philosophers and 'experts' (aka influencers) without the prerequisite foundational knowledge or experience. This isn't a bad thing in and of itself, but it does warrant a moment of pause and reflection - to clarify intention, acknowledge limitations, and move forward with purpose. It has taken me a while to come to terms with the complexity of what I discovered and resolve to shape it through my personal filters. I hope you find them thought-provoking.

In this context, I also want to underscore the significance of the UN's efforts in wading through all this complexity, coalescing, and focusing humanity on setting common goals (SDGs), collecting consistent data, and driving urgent action. There is substantial progress over the past decades in setting targets and collecting the necessary data to track and improve. But as of the latest reports, there remain massive gaps across SDG goals - we are simply not making enough progress. Including on the topic of waste.

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Looking for meaningful simplicity

To meaningfully pick this complex topic and mountain of data apart and find a fresh perspective as a generalist, I decided to first look at a manageable but still significant part of our waste problem with the most reliable set of data - the total municipal waste generated. But my intention being to shed light on efforts that fight wasted potential more broadly, I didn't want to restrict this to the world of materials. More specifically, the logic and flow that emerged for the case studies is as follows:

• Overall objective: Identify efforts that tap rather than waste potential, using human imagination, creativity, and collective action.

• Diagnostic framework: How do these efforts succeed in improving conditions for human thriving via (1) lightening our metabolic load (reduce our metabolic 'waste'), (2) expanding our metabolic capacity (improve our 'waste' management), and (3) reorienting our metabolism (change our 'diet')?

• Domains of 'waste': Environmental, economic, social, human.

The role of dopamine and tragic optimism in driving positive change

As we explored in part one of The Waste Trilogy, dopamine plays a dual role in human behavior. On its dark side, driven by the pursuit of instant gratification and short term gain, the effect of dopamine can lead to compulsive overconsumption and waste. On the bright side, however, dopamine activates our "seeker" pathways, rewarding exploration and goal-oriented behavior. Dopamine is also said to “power agentic relationships" where people get together to achieve a certain goal. In essence, dopamine can act as a catalyst that links the seeking of new experiences with creative thinking and collective action, forming a dynamic relationship that supports human adaptability and innovation.

Tragic optimism, on the other hand, emphasizes embracing the inherent challenges and tragedies of life while remaining optimistic and resilient. Taken together, they share a bidirectional relationship:

• By fostering a positive outlook and reducing stress, tragic optimism can enhance dopamine regulation, leading to improved mood, motivation, and resilience.

• Adequate dopamine levels facilitate the motivation, cognitive flexibility, and reward sensitivity needed to sustain an optimistic and meaningful perspective in the face of adversity.

A mindset of tragic optimism might well be what pushes the effects of dopamine to the bright side vs. the dark side. No doubt, the people involved in the initiatives we are about to explore have their fair share of both elements and exemplify how human creativity and resilience can transform challenges into opportunities, fostering sustainable progress and human thriving.

Case studies: finding waste potential — materialized

In looking for cases that demonstrate how people collectively tap their imagination and creativity to turn waste into potential, we unsurprisingly encounter a plethora of choice - there are a lot of initiatives that improve conditions for human thriving already underway (in fact, there always have been).

What follows is a tiny fraction of examples I found particularly thought provoking, curated for their holistic, domain-crossing impact and diversity in forms of collective action. The result: an initial list of seven cases, each with an overview and diagnostic deconstruction of strategies and actions. Where available, a short video case has also been included to bring the case to life more vividly.

I will publish these cases one at a time over the coming week or so, the first one today along with this overview.

Here is a brief description of what’s to come …

♻️  A giant question mark over 45 waste categories (literally)

Kamikatsu, a small Japanese town, faced an environmental crisis. Discover how this determined town transformed into a zero-waste model.

🗑️  PAYT and yet saved

Discover how South Korea turned its escalating food waste crisis into an innovative model of sustainability.  

🪰  The Mighty Fly that Feeds Livelihoods

Discover how Black Soldier Fly farming is revolutionizing waste management and agriculture in Kenya.

🌆  New Currents in an Old Port

Discover how Hamburg transformed a derelict industrial port into the thriving, sustainable HafenCity district.

🚲  “Stop de Kindermoord”

Discover how poignant protests and relentless advocacy revolutionized urban planning in the Netherlands and created one of the world’s safest and most cycle-friendly environments.

🔄  Designed for adaptive potential

Discover how IKEA is revolutionizing the retail industry with its ambitious circular business model aimed at achieving full sustainability by 2030.

🏅  Building the Most Inclusive Club in the World

Discover how The Valuable 500 is transforming corporate disability inclusion, uniting 500 global companies to unlock the potential of 1.3 billion people with disabilities.

What wasted potential slumbers in your life and work?

You might have heard of some of these cases before, but I hope this approach, guided by the 37 degrees philosophy, sheds new light on them and inspires you to reflect and imagine the hidden potential of ‘waste’ in your own life and work. Maybe together we can grow this into a larger library for inspiration and tangible guidance in the future?

For now, I’m inviting you to share your thoughts and ideas on how we can shift our collective attention and accelerate our efforts to create better conditions for progress. 

Some starter questions as and when you review the case studies …

• What resonates?  What doesn’t? 

• Is there wasted potential the case points you to in your life or work? 

• What do you wish could be done differently so it can be tapped? 

• What loads would need to be lightened? 

• What capacities would need to be extended? 

• What ‘diets’ would need to be changed? 

Contemplating these questions, prompted by what I hope to be inspiring and thought provoking cases, is the essence of “getting wasted" in the most productive and inspiring way. This can pave the way for the next phase in our collective journey towards better conditions for growth and human thriving. Dopamine and tragic optimism can help us on this journey.  Stay tuned for the final instalment in The Waste Trilogy, where we will bring learnings together and look for inspiration from nature.

As always, please don’t be shy commenting below and feel free to share with anyone you think would find this interesting.

Thank you for reading 37 degrees!

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This is part one of a trilogy on the topic of waste. Look below for more on part two and three, forthcoming in the next editions of the 37 degrees newsletter.

Note: In this edition, I am talking about “the allure” of alcohol consumption and other dopamine generators. To describe their effects, I am also using terminology from the cultural vernacular that may not agree with all readers. I do so not to promote or judge the consumption of alcohol or any other substances (let alone the people consuming them), but rather to shed light on the underlying pattern and its relevance in the context of waste.

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Feeling the side effects

The other day, I was reflecting on my substantially diminished consumption of alcohol. We were going out to dinner with friends and, where we used to order - and very much enjoy - a bottle of wine together, we now gravitated towards zero-proof or low alcohol drinks.

I can't quite put my finger on when this shift happened. But in my mind, I connect it to 2019 - a time when I had adjusted my nutrition to a more plant-based diet, while at the same time being in a constant battle with jet lag due to a heavy and sustained dose of transatlantic business travel (and I mean heavy). My body was in constant recalibration mode and the result was an increasingly low tolerance for the after effects of alcohol. Oddly, the pandemic years only reinforced my tendency to reduce alcohol consumption.

Contrast that to my Bavarian-style socialisation with alcohol as a young adult. I used to be able to put away 3-4 "Maß" of beer in an afternoon at the Beergarden rather easily (that's 3-4 one liter mugs of beer for the uninitiated).

When we are young, alcohol is alluring for a whole host of reasons. These might include a smattering of the following:

• “It’s exciting to try new things and see where the night takes us.” (exploration and adventure)

• “It’s a great way to bond with friends.” (social bonding)

• “It gives me the confidence to be more outgoing.” (increased confidence)

• “It makes parties and events more fun.” (enhanced enjoyment)

• “It helps me relax and forget about my worries.” (stress relief)

• "Everyone else is doing it." (social acceptance/peer pressure)

Our brain on dopamine

Although we become more aware of the side effects over time, the benefits weigh strong initially. Physiologically speaking, this is no surprise really - among other effects, alcohol stimulates the release of dopamine and endorphins, resulting in feelings of pleasure, euphoria and relaxation. But at some point, the negative side effects of overconsumption accumulate and lead to a need for balance - weighing the benefits of momentary pleasure and release with those of lasting mental and physical health issues.

All in all, I feel pretty good about the choice I made about alcohol in light of how much my circumstances had changed over the years (though I still enjoy a glass of wine from time to time).

But … am I still “getting wasted” anyway?

Turns out, drinking alcohol is far from the only dopamine releasing behavior we pursue. In her book "Dopamine Nation", Anna Lembke highlights how modern society’s constant pursuit of pleasure and instant gratification, driven by dopamine, can lead to addiction-like behaviors at both individual and collective levels.

“We’re living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting . . . The increased numbers, variety, and potency is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24/7 for a wired generation. As such we’ve all become vulnerable to compulsive overconsumption.” - Anna Lembke

Looks like dopamine is everywhere. And it has a dark side to it. I might have decreased my alcohol consumption, but I am still part of a culture of compulsive overconsumption.

We are, in fact, all "getting wasted"!

Dopamine-seeking behaviors, including in their excessive form of overeating, substance abuse, excessive screen time, and compulsive shopping, can lead to a range of negative byproducts. Let's call these our metabolic waste1:

• Individually, these include serious health issues like obesity, diabetes, liver damage, and mental health problems such as anxiety and depression. They can also result in addiction, financial instability, social isolation, and decreased productivity.

• Collectively, these include environmental degradation due to overconsumption and waste, economic inequality, social fragmentation, increased healthcare burdens, financial crises, cultural superficiality (aka enshittification), resource depletion, and political polarization.

Effectively managing our metabolic waste is crucial for our survival. Yet, metabolic waste is piling up all around us, thereby significantly increasing our collective metabolic load2.

Led by the UN and its work on Sustainable Development Goals, a lot of organizations are applying themselves to tracking our progress, creating awareness and building commitment for changing our trajectory. Let’s have a brief look at a few examples anyway, to get a sense for the unsustainable amount of strain our waste is creating on our social, economic, health and environmental systems:

• 2 billion tonnes of municipal solid waste are generated across the globe each year - that’s an average of 272kg per person.3

• The full net cost of global waste management is estimated at US$361 billion as of 2020. It is set to rise to US$640 billion by 2050 if current practices prevail.4

• The economic value of the food thrown away every year is US$1 trillion5

• All the food produced but never eaten would be sufficient to feed two billion people. That's more than twice the number of undernourished people across the globe.6

• The majority of the global population (51%, or over 4 billion people) will be living with either overweight or obesity by 2035 if current trends prevail. 7

• Global economic impact of overweight and obesity will reach $4.32 trillion annually by 2035 if prevention and treatment measures do not improve. At almost 3% of global GDP, this is comparable with the impact of COVID-19 in 2020.8

• 537 million adults (20-79 years) are living with diabetes - 1 in 10. This number is predicted to rise to 643 million by 2030 and 783 million by 2045.9

• Diabetes caused at least US$ 966 billion in health expenditure – a 316% increase over the last 15 years.10

• The number of adults with hypertension doubled from 650 million in 1990 to 1.3 billion in 2019.11

• In the US alone, high blood pressure amounts to about $131 to $198 billion of costs each year. This total includes the cost of health care services, medications to treat high blood pressure, and loss of productivity from premature death.12

• And we could keep going …

It’s important to see these developments in the context of what’s happening to progress and economic growth - i.e. the upside of our dopamine-fuelled trajectory (dopamine has in fact tremendous evolutionary upsides — by motivating exploration, innovation, and goal-directed behavior —but that would be subject of a whole new essay). And our progress has been substantial across so many domains of human life over decades and centuries.

But progress and growth are stalling. The World Bank issued a report on “Falling long-term growth prospects” earlier this year, with sobering findings: “Nearly all the economic forces that powered progress and prosperity over the last three decades are fading. As a result, between 2022 and 2030 average global potential GDP growth is expected to decline by roughly a third from the rate that prevailed in the first decade of this century—to 2.2% a year.”

So here we are.

Our waste is piling up all around us, all the while the progress that has also generated this mountain of wastefulness is slowing down to a mere trickle. The benefits of our dopamine-fuelled pursuit of short-term gains are wearing out. And we are increasingly exceeding the metabolic capacities13 of ourselves, our societies, our communities, our organizations, and our planet.

This is a systemic issue. We can’t just make it go away by blaming it “on the man”, some distant government, the devil in disguise of the wealthy elite, or the commercial greed of “the corporation”. Or people of that skin color, this religion, or that sexual orientation or another. Blame won’t take us anywhere.

• We are where we are as a result of our individual and collective actions as people, leaders and workers of organizations and institutions, community members and citizens.

• We are where we are because we have a tendency to overestimate the benefits of short term gains and underestimate the long-term impact of our actions.

• We are where we are because we haven’t paid enough attention to the ever changing conditions around us to make the necessary adjustments to our actions for sustainable progress.

What are we to do?

Should we simply moderate our tendency to either indulge or numb ourselves at an individual level? Combat the symptoms of our collective "wastedness" more effectively? Or abdicate growth, the "neon god" (a reference I discovered in the lyrics of The Sound of Silence) who promises us pleasure, instant gratification and short term gain?

Taking inspiration from nature and how our metabolism works to maintain the 37 degree conditions necessary for human thriving, neither of the above would seem like the most effective approach to changing our trajectory. Instead, we may want to pursue all three of the following, pragmatic approaches, concurrently and with a sense of urgency:

• Lighten our metabolic load (reduce our metabolic waste).

• Expand our metabolic capacity (improve our “waste” management).

• Redirect our metabolism (change our ‘diet’).

Still, with all the pragmatism in the world, it’s easy to get overwhelmed by this perfect storm of anxiety and fear producing circumstances. But rather than letting fear and anxiety guide us right back into the twin vortex of indulging and numbing our senses, we can choose tragic optimism instead.

Tragic optimism is a concept that was coined by Viktor Frankl, an Austrian neurologist, psychiatrist, and Holocaust survivor, and author of “Man’s Search for Meaning.” It refers to the ability to maintain hope and find meaning in life despite the inevitable presence of pain, loss, and suffering. I resonate deeply with tragic optimism, but rather than paraphrase its message, I will share the first paragraph of Victor Frankl’s postscript to “Man’s Search for Meaning” for you to read yourself …

“Let us first ask ourselves what should be understood by “a tragic optimism.” In brief it means that one is, and remains, optimistic in spite of the “tragic triad,” […] a triad which consists of those aspects of human existence which may be circumscribed by: (1) pain; (2) guilt; and (3) death. […] How is it possible to say yes to life in spite of all that? How […] can life retain its potential meaning in spite of its tragic aspects? After all, “saying yes to life in spite of everything,” […] presupposes that life is potentially meaningful under any conditions, even those which are most miserable. And this in turn presupposes the human capacity to creatively turn life’s negative aspects into something positive or constructive. In other words, what matters is to make the best of any given situation. “The best,” however, is that which in Latin is called optimum—hence the reason I speak of a tragic optimism, that is, an optimism in the face of tragedy and in view of the human potential which at its best always allows for: (1) turning suffering into a human achievement and accomplishment; (2) deriving from guilt the opportunity to change oneself for the better; and (3) deriving from life’s transitoriness an incentive to take responsible action.”

The infinite potential of human creativity

Guided by tragic optimism’s fundamental belief in human creative capacity, I believe we have the potential to rebuild the conditions for human thriving and turn our individual and collective wastedness into something meaningful …

• If we seek to better understand the underlying causes, patterns and impact of our actions (vs simply managing the symptoms)

• If, guided by our understanding, we resolve to set our intention on adjusting our actions based on desirable long-term outcomes (vs short term gain)

• If, guided by our intention, we commit to actively redirecting our attention to the changing conditions within and around us (vs. passively following algorithmic filtering).

I hope part one of “The Waste Trilogy”, sobering as it is, has shed a little light on some of the underlying patterns of our systemic waste problem. In part two, we will take a closer look at examples of our metabolic load, to see how we are managing it, and showcase what's possible when we collectively set our intention on ‘doing the right thing’ and ‘doing the thing right’. Finally, in part three, we will look for inspiration from nature on how we can turn waste into nutrients for growth. Look for these editions in the coming weeks.

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Final note: as you may have noticed from reading 37 degrees, often, when I reflect on or feel something, I connect it to music. I realize this is different for everyone, but if you are so inclined, this very short 3-song playlist represents the journey I have been on, from realization of the depth of our waste problem (and my role in it), to discovery of possibilities and potential, to inspiration for action that drives progress one step at a time.

Stretching my 37 degrees comfort zone

I developed a new habit. Coldwater swimming in a nearby lake. Same time. Same place. Same me going in. But every morning is different. Different weather. Different water. Different me emerging.

To get a sense, take a look at this photo montage — a sequential view of the same place at roughly the same time (7:30-8:00am) on different days, at different water temperatures and conditions…

Mind activates body. Body deactivates mind.

At first, my mind controls my body.

• To get myself up is mind over body.

• To get in the water is mind over body.

• To stay in the cold water the first few minutes is mind over body (well, at least if it’s below 15°C).

My mind is in control.

But then everything changes. My body takes over and quiets my mind.

• It knows what it needs to do.

• It responds to the change in conditions from being immersed in cold water.

• It keeps my vital organs at 37 degrees.

• It keeps me alive.

As I glide through the lake I feel alive.

(or does the lake glide through me?)

I don't think anymore about what happened yesterday. I don't think anymore about what may happen tomorrow. My whole being is awestruck. By the serenity, the clarity of the water, the view of the mountains.

By what I am capable of. Without thinking.

Our experiences are bound by time and space.

But, like the lake, time and space are never still. When we are in the moment, our past, present and future collapse into the now. Space expands and opens up new perspectives.

This is a time when we can see, feel and access potential. When our senses are sharp. When our whole being has a natural way of knowing.

Knowing how to quiet our minds.

• So that we have the capacity to respond to a new set of conditions.

• So that what needs to be done can be done.

• So that we can emerge with a new flow of imagination and creativity.

I am conscious that what I am sharing is a very personal experience that may or may not be that interesting to you (if I’m honest, it took me some time to get comfortable with the idea of sharing this at all). But the way I see the world is through the lens of patterns. And maybe there is a pattern here that could apply to others as well - whether as individuals, communities, businesses or societies.

I would describe this pattern as follows1:

• Define what constitutes a worthwhile and generative habit.

• Set out to build this habit through practice.

• Build leaving your comfort zone into your practice.

• Notice and learn how your whole system responds.

• Use this learning to strengthen your habit and stretch your comfort zone further.

So many of our collective habits have become extractive and degenerative. Could quieting our minds and sharpening our senses help us build the capacity to better respond to the demands of the 21st century? Could finding our natural way of knowing let us tap the imagination we need to set new intentions and build better habits?

Where would you start?

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I recently came across the work of Thibaut Grevet, a very successful French director and photographer. Last year, he published his first solo book with the title “BLURRED”, a compilation of images featuring indistinct and blurred subjects.

Ignant, an award-winning online magazine, did a profile on him and had this to say:

“A deliberate and intentional choice, the blur adds a sense of energy, motion, and spontaneity to the images, as if the viewer is experiencing the world as it unfolds in real time. At once bold and subtle, evocative and understated, the photographs create a feeling of mystery, inviting introspection and contemplation. A refreshing departure from the overly crisp, highly polished images that dominate Instagram and advertising, Blurred invites viewers to slow down and look closer, allowing their imaginations to fill in the gaps.”

Deliberate and intentional.

Experiencing the world as it unfolds in real time.

A feeling of mystery, inviting introspection.

Allowing imagination to fill in the gaps.

What if — counterintuitive as it may be — deliberately blurring our vision could actually help us see better?

What if our ever crisper, ultra high resolution, ultra high definition, precision and personalization obsessed culture actually makes us miss the larger picture?

What if instead …

• Blurring could help us see that our incessant focus on screens is disconnecting us from ourselves, the people and the world around us? Is it possible that the clarity we seek in digital pixels is actually fragmenting our holistic view of life?

• Blurring could help us see that our single-minded obsession with short term financial results is impoverishing our exploration of finding better ways to create value? Could we consider the possibility that the relentless pursuit of immediate gains blinds us to sustainable, long-term innovations?

• Blurring could help us see that our compulsive pursuit of productivity is getting in the way of tapping the infinite creative potential of our imagination? Might we reflect more on how the drive for efficiency often stifles our ability to pause and unlock our creativity?

What if deliberate blurring could give our minds the time and space needed to refocus and imagine a better way?

By changing the way we see, we might create the right conditions for imagination to flourish, helping us cultivate a mindset that embraces the unknown and finds clarity in ambiguity.

What would ‘blurring’ let you see in your day-to-day life?

What will you refocus and imagine once you’ve seen it?

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