But we’re not a f*cking charity. We’re ALL here to make money, yeah I know how dare we admit that… feels like blasphemy 🙄

And when you go on social media, every SINGLE PERSON is telling you the same stuff… SHOW UP MORE. CREATE MORE CONTENT. RUN PAID ADS.

But you know what THEY ALL have in common? It’s ALL INBOUND. Yes read that again INBOUND.

Don’t matter method, marketing channel, f*cking magical growth hack… the underlying thing is that whatever you do you will be sat there waiting for someone else to find you, notice you, trust you and then message YOU first.

And listen I ain’t mocking that. It’s the stuff I teach and do for our clients in my marketing agency.

HOWEVER…

One of the MOST underrated (I mean seriously underrated) way to actually get leads/enquiries as a service based business owner is sat right there and almost nobody’s doing it properly is… OUTBOUND.

Now don’t come for me… people hear outbound & wanna run a f*cking mile.

They suddenly think of some sleazy scammy salesman in a suit jacket with half a tub of shockwaves gel in his barnet and half a bottle of aftershave that you can smell a mile off… (almost choking you from the smell of it) trying to sell you some dodgy timeshares 💀💀💀💀💀💀💀💀

Oh no no no hunny this is NOT what I’m on about ok… listen attraction marketing is great. It’s literally what I do for a living but attraction marketing means sitting there waiting to be found and some months you can’t afford to wait.

And I’m not talking about all that icky cold outreach like “Hey hun, do you want to hear about my amazing opportunity”… we ain’t selling no herbalife sh*t (IYKYK soz not soz) & I’m not judging if that was you back in the day, go make yo money babes.

Now the other reason why I’m a huge lover of making sure outreach is in your marketing & sales strategy you MAY wanna take this or leave it depending on how woo you are.

If you’re a bit woo, MY GIRL 💁‍♀️ you’ll get this immediately. If you’re not, DO NOT CLICK OFF THIS POST. I will find you… nah joking I won’t find sh*t just give me 60 seconds please & in return I promise there's no crystals required 🤣

When I first started my marketing agency I used to write down a list of 20 people I wanted to work with. Not because of who they were or what they’d pay me but because I looked at them and thought, I know I can fu*king help you. I can see exactly what’s going wrong and I know I could fix it.

I actually remember listening to a Podcast of someone in the show, she is HUGE in the manifestation space (you probably can guess who I’m on about) and she was talking about her website/tech issues… and I was thinking I could fucking help you with ALL of this. Did she have ANY idea who I was? NOPE. But I put her on my list of dream clients I wanted to work with. And guess what? About 6-8 weeks later out of the blue she messaged ME… YES me. And it was thanks to outreaching.

And that’s just ONE example of MANY, I do honestly believe there’s something in putting it out into the universe like that and visualising. But there’s also something much less mystical going on, which is that once you’ve written the list, you tend to actually message them.

Funny that.

Outreach is something I talk about constantly. It’s in my Secret Selling System, I’ve done a full 20 minute training on it you can watch here, and it’s how I made £33K in 33 days. It’s how I’ve helped my clients make thousands and tens of thousands in their businesses.

Ok SO that’s the belief bit out the way with & convincing you that you NEED an outreach strategy in ya biz 🤣 Now let’s get to the HOW THE F*CK AI found me 50+ dream clients in 5 minutes.

The mashed potato moment… 🥔🫠

Tuesday 6pm. I was making mashed potato for the kids.

Not any homemade mash. Homemade mash because my children will not eat the ready made stuff from the shops (honestly they don’t know how good they got… my parents would say that’s your doing take it or go bed hungry mate 🤣)

BUT anywayyyyy I’m stood there with a masher at 6pm after a long ass day working, sweating my tits off, texting my friend saying why did I have some hyperfocus ADHD moment earlier thinking I was suddenly this mum who wants to make food from scratch… the dopamine has worn off and now quietly regretting every decision that led me to that moment.

And while I was standing there, I was thinking about my mission.

Because I do have one believe it or not, and it’s not a LinkedIn-post mission, it’s a REAL ONE. I want to help as many female business owners as possible actually use tech. I want to take the fear out of it. I’ve spent my whole career watching brilliant women decide they’re “not techy” and then do everything the hard way for years because of it.

That’s why I started this Substack, by the way... It’s the free bit of the mission. Quick plug but if you’re reading this and not a subscriber WTF you doing?! It’s literally FREE come on hit that button 🤣

Subscribe now

And as I stood there with the masher I thought, right, who could I be reaching out to about this? Who’s got a room full of the exact women I want to help? Whose audience needs to hear this? Not to sell to them. To collaborate with them, speak to their people, get the message further than I can get it on my own.

Which is a lovely thought. And then immediately came the second thought, the one that stops most of us.

That’s a full day’s work, that. Finding them, checking they’re actually a fit, digging out who runs it, finding an email address, writing something that doesn’t sound like every other pitch in their inbox. For 50 people? Forget it.

Previously? I’d have either done it myself over about a week, resented every minute or paid a VA to do it and then rewritten all the messages anyway because they didn’t sound like me. Not to mention my ADHD block in having to find a VA in the first place and then brief them… but then I thought what a time to be alive we are now in the AI ERA 👀

So I got my AI to do it instead.

And I don’t just mean it wrote me a list. It pulled the whole thing together in a spreadsheet for me. I sent my AI assistant a voicenote (bcoz I’m obvs in my Nigella era in this moment with my homemade mash lol) and it went straight to work 💁‍♀️ Exactly the right kind of businesses, all their details, whether they were genuinely a fit or not, and then, this is the bit that got me, it went and found me MORE like the best ones. Then it wrote a personal message for every single one, referencing their actual business, in my actual voice. And the whole thing was tracked in my spreadsheet (I have a tracker for these things, I might be ADHD but with work I am tracking QUEEN… if you don’t know GET TO KNOW 👑).

Five minutes. And within 2.5 days that list had made me over £5k babyyy 💸

And then I did it for my partner, in a completely different industry…

My partner (aka 4th child lol) runs a local football coaching business for kids, from 18 months old upwards. He’s recently left his job to scale this & go full-time (proud girlfriend moment 🥹) and what he actually wants to get some contracts in to work with schools and nurseries. Long-term contracts to add to the monthly recurring revenue he gets from his memberships.

We tried this a few years ago & to be fair it was a mess lol I was too busy to do it myself, so we hired a VA to find the schools and get in touch.

It failed miserably lol for many different reasons (not their fault all of it) but the typical stuff like…

Having to brief them what we wanted, then they had questions which is fine but takes time so that’s a few hours of back & forth, then once they finally ‘understood’, they spent a few days trying to locate these schools/nurseries looking on Google (remember there’s NO Chatgpt at this point before you go oh that’s easy! 👀), also because they weren’t local to us they didn’t understand our areas.

Plus because they didn’t know the industry or ICA (aka ideal client which were the schools & nurseries) the emails they drafted were sh*t… they didn’t put things in about what a school actually cares about, so half the list was wrong and we ended up editing the emails they sent us for approval. And by this point we both were like you know what we may aswell have done this ourselves… like we’ve all been there right?! 🤣 SO after all that faff, money spent and got very little back, he was like f*ck this & it put him off trying again for AGES.

So when he said he wanted to have another go, I said right, let AI be your research and do this for you babe. I gave him my framework and it pulled the whole thing together properly. The right schools and nurseries, in the right areas, who to contact, and what to say to each one… AND IT ADDED IT ALL IN MY LOVELY TRACKER SPREADSHEET 🤣

He’s now got calls booked in with schools and nurseries to talk about contracts. Some of those contracts are worth over £12,000 a year each.

A football coach. No marketing background, not remotely techy (can just about send an email from gmail bless him lol), going after nurseries. Same system.

And then my brain went where it always goes…

If it can do THIS, it can do the whole strategy. Everything I teach about outreach, running every single day on autopilot, instead of once when you’re panicking about a quiet month.

And you ONLY need set up this AI team member once and it can run this process for WHATEVER you’re after. You just change who’s on the list… Speaking opportunities, PR, collabs, stockists, B2B contracts like my partner, local partnerships if you’re a salon or clinic… build it once and get a completely different outcome depending on what you need this month.

Which is exactly what I’m giving you in Part 2. And I WAS gunna give you the whole thing right here, step by step… but babe, I’ve written an essay and you’ve got a life AND if you made this made it this far WELL DONE - you’re a warrior & I appreciate YOU 🤣

So Part 2 drops THIS THURSDAY 13th AUGUST and it’s ALL of it:

• How to get AI to build your list (including the ONE instruction that stops it inventing businesses that don’t exist… it will, and it’s very confident about it, just like that toxic ex who said she was just a friend 👀)

• The research pass because you know saying “Hi [name]” isn’t giving personalisation, it’s giving… I'ma BCC the whole email and log off for the day" bcoz I got my nails at 4pm hunnyyy byeeee xoxo 🤣👋

• The exact message prompt, including the rule that stops it sounding like a shockwaves salesman pitch (love that callback btw.

• How to send from your OWN Gmail (or Outlook if you’re an Outlook girlie 📧) so it goes in the actual inbox and where the sensible line is with Instagram DMs. I’m gunna be dead straight with you on this one because the wrong advice gets your account restricted and I’m NOT letting that happen to you.

• The reply handler, honestly my favourite bit. Someone replies, AI drafts your answer using everything it knows about your offers or pitch.

• And obvs THE TRACKER 👑 Because most of the money is in the follow-up and none of us remember to do it.

Part 2 is for my VIPs. And if you’re not a VIP yet, there’s a 7 day free trial so you could genuinely have this whole build running and making you money before you’ve paid me a penny 🤯

And before you ask… yes the free trial is 7 days and yes my list made £5k in 2.5 days. Just sayinggg 👀

Get 7 day free trial

Anyway see you Thursday. Don’t worry it’s scheduled, my brain can’t be trusted but my systems can 🤣

Shaz x

Ok so for months I’ve been actually excited for this launch of ChatGPT ads, it was something I shared on my Instagram back a few months ago about how OpenAI aka ChatGPT (yes I know it’s confusing they have different names but it’s the same company ok!) announced that they will be rolling out ads on their platform.

I called it 18 months ago how buyer behaviour had started to change since the takeover of ChatGPT and how now the average person is using AI in their day to day life (aka their therapist) and how business owners need to start thinking about how to get recommended by these AI platforms as more people are going to it first over Google.

Anyway so when I received an email earlier this week saying ChatGPT ads …

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A client said something on a call last week to me and honestly I think 95% of female biz owners can relate to this one…

She said:

“I spent my whole lunch break on Instagram looking for content ideas and came away with nothing… apart from feeling rubbish about my own account and ended up watching videos about organising my fridge”

And I was like yepppp you’re not alone there babe 🤣

Listen I’ve got ADHD so I am the queen of doomscrolling, going down completely unnecessary rabbit holes and hyperfocusing on literally ANYTHING other than the task I actually opened my phone to do.

I can go on Instagram to find content ideas and somehow end up emotionally invested in some random persons kitchen reno, end up researching a holiday I’m not even going on (but suddenly want to) and end up watching someone restock their pantry in the USA - I swear American homes are the best haha (I don’t have one… YET but it’s on the vision board).

And then I close the app and realise I still haven’t got anywhere close to my content inspo or written the post out 😂

And SOOO many business owners are spending their lunch breaks, evenings or just any minute of the day scrolling on Instagram or TikTok for “content inspiration” just like myself and 90 minutes later your in the same position as I explained 🤣

You end up posts you’ll never look at again, compared yourself to atleast three other creators and you still have absolutely no idea what you’re posting… THAT IS NOT CONTENT RESEARCH. It’s called WASTING F*CKING TIME & pretending IT’S WORKK. OK. 😂

And when you’re doing that for an hour a day, that’s five plus hours a week spent consuming everyone else’s content instead of creating your own. The math ain’t mathin’ here and WE GOT MONEY TO MAKE.

Soooo naturally because one of my love languages is acts of service… I hired my first team member to do it for me 😂

Except she’s not technically a person 👀 I created an AI agent and her name is Gail. Gossip Gail, if we’re being formal because ya know your girl wants to know ALL the tea… IYKYK 🍵

(She picked the name herself btw lol I just agreed with it 🤣 naming your agent is optional but highly recommended)

Anyway your girl Gail’s one and only job is to research and doomscroll for me instead.

Every morning at 7am on the dot (she’s never running late from traffic or school run or feeling like sh*t bcoz it’s time of the month) and she logs on and finds out what my ideal clients are actually saying across Instagram, TikTok and Facebook.

What they’re moaning about.

The questions that keep coming up.

Which posts in my niche are getting shared and saved like mad right now (plus analyses why) and then she debriefs me like your best mate does when you've been on holiday and missed all the tea. Who said what, who's moaning about what, what everyone's obsessed with this week and even got the receipts to prove it.

A full list of content ideas built from everything she heard, matched to my offers and written using the words my audience is actually using.

So basically, she performs the ultimate act of service every morning by doing the scrolling, researching and overthinking for me like what an angel TYSM GAIL ILY😂

This morning Gail had 20 ideas waiting before I’d even woken up. One of them flagged that my audience had complained about leads ghosting them more than 20 times in one week, across three different Facebook groups.

And she came with receipts.

Because that’s the rule with Gail… she always shows me exactly where she heard it so I know it’s legit tea and not made-up BS.

My part takes about two minutes a day.

I open the list, pick one and create from it.

That’s the whole job now.

And before you ask me NO this is not me typing “give me 20 content ideas” into ChatGPT or Claude. PLEASEEE FOR THE LOVE OF GOD DO NOT DO THAT. That is BASIC AF behaviour and soooo 2025.

Stop asking your AI for ideas

Whether it’s ChatGPT, Claude, whatever AI tool you’ve got open in the other tab. If you’re just asking it for content ideas, you’re basically getting answers from an old textbook.

Remember studying from textbooks at school? By the time that book landed on your desk it was already YEARS out of date. Someone had to write it, edit it, print it and send it. Then you memorised it and sat the exam answering from memory.

That’s what every AI chat is doing when you ask it for ideas. It basically works but memorising a giant snapshot of the internet years ago and it’s answering you from memory. It doesn’t go and look anything up, it just predicts what a decent answer probably sounds like based on stuff from years ago. Which is why you, me and every business owner in the world gets handed the same “5 tips for engagement” list. It’s remembering the OLD internet. It has NO clue what your audience said this week.

So the fix isn’t a better AI or some fancy prompt (I know loads of people LOVE to share their prompts but that’s so 2025 🤣). It’s actually to stop asking it for ideas and start sending it out to RESEARCH. Out of the classroom, into the real world, interviewing your actual audience this morning and coming back with what they said TODAY.

And THAT is the difference. “Chat” mode gives you the old textbook. “Research” mode gives you real time live info.

The tools that can actually do the going-and-looking part are Claude and Manus (both super low cost and I’ve got a referral link to give you 500 FREE credits for Manus if you wanna give it a go - a lot of people aren’t using it yet & it’s the GOAT). And honestly if you can write a WhatsApp message you can set this up…

Why this works when “content batching” never did

Every content strategy you’ve ever abandoned died the same death. It needed YOU to have ideas on demand. Sunday night, brain empty, staring at a blank notepad or note on your iPhone called “Content Ideas” like it owes you money.

It’s backwards. Ideas don’t come from staring or thinking harder… they come from listening. The big accounts that seem to read their audience’s minds? They’re doing audience listening at SCALE, one way or another. Either they pay a team for it or they’re consuming for hours a day themselves.

You don’t have a team and you don’t have the hours. But AI will do the listening for free. It doesn’t get distracted, it doesn’t spiral into comparison and it has never once stopped to watch a fridge organisation video (unless you tell it too 🤣).

And this is the whole difference between AI content that sounds like a robot and AI content that converts. Feed it what your actual audience said yesterday and suddenly the output reads like you’ve been sat in their group chat all week 👌

Here’s what the system looks like at the top level:

1.Pick your AI tool (Claude Cowork or Manus)

2.Train it on your dream client

3.Give it your niche and your competitors

4.Tell it where to scroll (TikTok, Instagram, Facebook etc)

5.Set it to run daily and wake up to ideas

Step 2 is where nearly everyone goes wrong. Train it badly and you get the same sh*t everyone else is posting BUT if you train it right and you’ve got the best researcher you’ve never had to pay 👀

Below the line I’m giving VIPs the whole entire build step by step. The exact client training prompt (same one I use for my marketing agency clients paying four figures a month), the daily research prompt word for word, the industry watchlist setup and my two-minute daily routine.

And if you’re not a VIP yet, there’s a 7 day free trial. So you could genuinely have this whole build running before you’ve paid me a penny 🤯 Oh and if one of your LOVE langauges is acts of service YOU need this in your life… Because nothing says “I’ve got you” quite like something taking content creation off your never-ending to-do list 😂

Get 7 day free trial

The full 10-minute build step by step 👇

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