I need to be honest about something before we get into this

Did you know I have a degree in psychology?

I almost never bring it up. Every time I do I can feel how it sounds, like I’m about to reinforce authority so you pay close attention to my words, which is what many of these internet “neuroscientists do”

It reminds me of why toothpaste adverts hire models to dress like dentists. Credentials work on the logical brain as a form of authority.

Ironically one of the many psychological biases I’ll break down for you in this series to improve your life, self and work.

I care about results and transformation, and you should too.

But back to the point.

As I look back, I realise the degree affirms a theme within my life; a constant obsession with the mind and how to actualise its potential.

It gave me the academic understanding, the reference for why behind behaviour. But what it really did was reinforce my perspective.

Which, if you think about it, is all any of us really have.

The deeper sense of what’s at behind what people say and do.

From heavily studying the subconscious, the science of hypnotism, psychotherapy, to understanding rituals and why they work on the nervous system, to spending embarrassing amounts of time watching Derren Brown videos.

Somehow that led me to the greatest position of my life.

Many of you know, I work with high achievers whose accomplishments dwarf mine by miles. Financial advisors responsible for $200 million accounts. But I’ve realised the simple truth that they trust my mind.

I become almost their second mind.

This in mind, the other night I sat down and curated every gem that’s worked with these clients, and doing so I notice every powerful breakthrough, every innovation that changed a client’s trajectory, was built from one of those psychology principles I studied long ago.

We all know people who seem to carry a strange power. Who walk into rooms and things tilt toward them. Most of us content ourselves with wondering at it, without ever trying to acquire it.

The list below is how you acquire it.

It will increase your self-confidence, become more influential, and handle pressure the way the people you admire seem to handle it without effort.

I’m writing this on the assumption that you’re serious about developing what’s already in you. If you’re not, the list will just be fun information.

Before you start, one thing, and I’d urge this on you as strongly as I can.

Read with a pen.

Write down the ones that stick out to you. The ones that produce a small jolt, a flash of recognition, a sense of “that’s me” or “I’ve always done that.” That reaction is significant and your subconscious highlights for you.

Then ask yourself how to apply it this week.

And when you’ve finished, come back and read it again in a month. The casual reader skims once and keeps the surface. The second read is where the principles stop being information and start becoming part of how you see.

Some of these won’t land for you yet. That’s fine. The seed is planted. It’ll come up when it’s ready.

Let’s begin

Behavioural Reinforcement
Reward the behaviour you want repeated. Celebrate every win, big or small. Play a song. Sip an espresso. Anchor the feeling. Do it enough and your brain will crave achievement just to hear it again.

Anchoring
An action tied to an emotional state recalls that state on demand. I say “Cogito Ergo Sum” every time I win. When doubt creeps in, I say it and I’m back. Only use it on wins and it fires stronger every time.

Hebb’s Law
Neurons that fire together wire together. If negative behaviour becomes the person in the mirror, so do positive ones. Start today. Every repetition sets the pathway deeper, in either direction.

Read more

And if you’re honest, you can feel it.

A weak self-image is subtle, tt shows in the way you rehearse conversations before they happen...

Replaying them after.

Feeling out of place when someone more successful, more attractive, more admired walks into the room.

A constant anticipation of doing life wrong and the fear that others will eventually discover this about you.

A voice that whispers who do you think you are? every time you dare to want something bigger.

A ceiling you keep hitting... but can’t see.

Why accept this as your fate?

Why stop here?

You deserve better.

The version of you that already exists

Because there’s a part of you that already knows what that better version looks like.

Every morning they wake up optimistic.

The right things are effortless. They respect themselves deeply and that respect makes them immune to bad habits.

There’s a deep self-trust that knows whatever happens, they’ll figure it out. That belief eliminates fake pressure.

Before challenges, their mind naturally replays memories of past success. Proof they already know how to do this.

Life becomes an unfolding. Anything could happen, anytime. They walk through their days in a constant state of appreciating the magic of being here.

Who they are, what they believe it sits at the centre of their chest. Certain in themselves. You hear it in the firmness of their tone.

Everything just feels right. Zero self-assessment. Zero scoreboard. Zero voice asking am I doing this correctly?

Just a deep comfort that you are in an experience... and allowed to live it.

Their certainty in who they are submits the uncertainty of life.

Can you remember what that feels like?

Moments where everything clicked. Where you surprised yourself. Where you thought why can’t I be like this all the time?

You can.

You don’t have to pretend. Or perform. Or become someone you’re not.

This person is you.

And perhaps you’re beginning to remember the times you’ve already been them.

How you bring them to the surface

Mental movies are instructions for the subconscious mind

So I’ve created a 20-minute visualisation to upgrade your self-image: a guided mental movie that rewires how you see yourself, built with the same hypnotic architecture I use with private clients: ideomotor deepening, memory reactivation, first-person identity association, and a three-word anchor you’ll carry for the rest of your life.

Inside you’ll receive:

— The custom 20-minute Self-Image visualisation

— A subliminal audio

How to use it

VISUALISATION: listen as you fall asleep, and again as you wake each morning. Those are the two windows where the subconscious is most open.

AUDIO: Listen in the background. At the gym. Walk. Work. For more extreme results replace all music with this for the next 30 days.

Do this and I guarantee within 30 days you will train your mind to focus on the greatest possible outcome. You’ll wake each morning with certainty. Sleep deeper at night knowing you’ve won. See challenge as a game.

You’ll retain a clear image of what it feels like to laugh at comparing yourself to others... because the comparison no longer makes sense.

Each morning you wake, you’ll feel slightly more like the person you programmed yourself to become. Each night you go to bed, your subconscious continues the work while you sleep.

That’s the deal: two listens a day, 30 days. I’ve done my part. The rest is a decision.

The decision

Because to truly evolve to break past ceilings of success you must part with what no longer serves the person you could be.

The question is: are you willing to part with it?

If you are picture yourself 6 months from now.

The version of you who’s done this consistently, every single day.

What doors does that open?

What opportunities find their way to someone like that?

Both visualisation and subliminal are yours forever for insider members below.

Read more

Become aware of the sensations in your body as you notice how good it feels to breathe slower.

Do this as you feel your feet planted firmly on the floor and begin to relax every muscle in your body, head to toe.

Within a few minutes you’ll notice your body feels heavier and heavier.

Once that sensation arrives, you will be able to visually go within yourself to create permanent upgrades in your subconscious: remembering who you truly are.

THE WINNING MEMORY

Now, ask yourself this question:

“Can I remember the last time I truly felt like I won?”

The moment you acted upon an idea and surprisingly it paid off. Despite voices of doubt. The fact you transformed a deep calling, an invisible idea, into physical reality.

Maybe it felt as confirmation that you are enough.

Go back there now.

Where were you sat, stood, walking? What was in your hand? Who, if anyone, was near you?

What did you tell yourself in that split second before the thought “don’t get too comfortable” crept in?

Second by second, let yourself feel any winning sensations. Maybe a warmth in the chest, maybe somewhere else that says “we did it.”

Stay with it a moment longer than your mind wants you to, because in a moment your subconscious mind is going to predict the future.

It understands the fact you can remember what it feels like to be confident as proof you already are, so obviously it begins to ask itself:

Who would I become if I experienced this every single day?

How would it feel if I felt certain in myself regardless of outside circumstance?

Would I believe this is my potential, or just much closer to it?

Now you’re ready to release those negative voices in your head.

Read more

You’re far superior to them.

More intelligent, better skills, more competent. You’ve put in the work, refined your abilities, and you know you’re capable of so much more.

Yet despite all of this, they seem to glide through the ranks without the weight of anxiety holding them back.

No constant overthinking. No crippling stress and your unconscious mind perceives this as a moment of jealousy and envy.

It’s hard not to wonder why they seem to have it so easy when you know you’ve earned your success.

Now, let me ask you a personal question because I know how easy it is to slip under the trance of this train of thought:

• What is it trying to evoke within you?

• Why would it produce these feelings?

• Why would comparison create frustration?

Think about it.

The truth is:

You feel anger because you know you’ve experienced the carefreeness they showcase.

You just hold yourself back from it.

As a matter of fact, the subconscious has never once compared you to someone it believed you could not become.

Those flashes of assertiveness and creative genius are within you.

The solution is to give yourself permission to be this version of you and as you absorb this, you’ll notice permission is a strange thing.

You’ve collected enough wins to know that you already have what you desire within, haven’t you?

Cogito Ergo Sum

As you wake up, allow yourself to think of the bigger picture.

Picture your children watching your every action because they do, and this is what they’ll deeply remember for the rest of their lives.

Imagine the example you genuinely want to set for them.

Then notice how still your body becomes, how deep your resolve sits...

Let it linger.

Give yourself permission to be that example.

Avoidance paralyses you

It keeps you mentally stuck in the future by feeling unsettled in the present which painfully steals the enjoyment of what’s right in front of you and it weighs heavy on the soul, because you already know how quickly time moves. Seasons change. Children grow.

You understand this fact, and still you sit in constant apprehension.

Please know you are not broken or evil.

The fact you can observe this proves you are not.

Instead, confront what you hide from in yourself, in life, in work. Those decisions you’ve put aside for a long time. The ones you’re thinking of right now.

These are the root of prolonged stress and anxiety.

Then, invest in yourself.

The more you invest, the more you show the subconscious you are worthy of the result.

Your unconscious mind speaks literally. If you invest in you, it proves you are worthy of it.

The opposite is also true.

However, listen carefully to what I’m about to say:

To feel excitement when faced with challenge, you must learn to love the sweet sensation of stress.

Train your nervous system to relax inside panic.

Dr Claire Weekes’ floating technique is ridiculously effective here. Alongside body-awareness practice qi gong, meditation but only in the stressful moment itself.

Because every time you avoid, you validate the imaginary scenario fear invented.

And every time you relax, you teach your nervous system you easily handle it.

Which allows you to self-actualise.

As you prioritise joy, passion, and the bigger purpose, gratitude and excitement unlock in you.

Fear loses all its power because you move toward what you want, instead of clinging on to keep what you already have.

So each morning as you wake up, hold this image in your mind.

As a result, the association to fear rewires.

From now on, every time you feel the urge to flee, you’re naturally reminded it’s an opportunity to create more success, more confidence, more growth.

Little by little, fear reassociates entirely, until it becomes an anchor of pleasure.

—Cogito Ergo Sum

Sosa: Mental Strategist

Notes is a new space on Substack for us to share links, short posts, quotes, photos, and more. I plan to use it for things that don’t fit in the newsletter, like work-in-progress or quick questions.

Go to Notes

How to join

Head to substack.com/notes or find the “Notes” tab in the Substack app. As a subscriber to The Self-Hypnosis Blueprint, you’ll automatically see my notes. Feel free to like, reply, or share them around!

You can also share notes of your own. I hope this becomes a space where every reader of The Self-Hypnosis Blueprint can share thoughts, ideas, and interesting quotes from the things we're reading on Substack and beyond.

Why Substack Notes

Fellow writers and readers are spending time in Notes for a variety of reasons.

Ted Gioia sees Notes as a forum for dialogue.

The idea behind Notes is simple. Millions of people now participate in Substack as writers and readers—but much of this is built on long articles and essays. We now have a forum for dialoguing and sharing shorter posts.

Chris Ryan is drawn to Substack as an alternative for legacy social media.

One of my main reasons for joining Substack was to wean myself off exploitative social media platforms. I’m hoping this is going to help move us along on that journey!

Sherman Alexie wants to create a kind and creative new space in Notes.

I’m going to focus on being positive, with my own thoughts and photos and by linking to songs, stories, poems from around the web and from other Substacks.

If you encounter any issues, you can always refer to the Notes FAQ for assistance. Looking forward to seeing you there!

Go to Notes

Welcome back to your subconscious upgrades.

Firstly, I want to acknowledge your dedication. I thank you for it, and so does your future self.

Because the more you invest in yourself, the more you show the subconscious that you are worthy of the result. Your unconscious mind speaks literally.

You invest in what has potential, and in doing so you reinforce that you are good enough.

The opposite is also true.

Which means that technically, by opening this and reading carefully, you have already moved the thing we are about to work on. Someone who takes action. Someone who prioritises their own evolution.

Now we make it permanent.

Secondly, I understand the frustration of knowing exactly how capable you are, yet for some reason always feeling like you fall just short.

We burn the idea of potential, and actualise it right now, in this moment, as you wake up every morning in this workbook.

Part One built mental proof.

It soothed the logical mind as we used techniques to refresh memories, states and evidence out of your own life, because the part of you who feels the gap between who you are and who you could be cannot be spoken to with logic and reason.

What follows is the rebuild.

“You can never outperform your own self-image.” — Maxwell Maltz

WHY MOST STRUGGLE TO CHANGE

Look closely at what happens to you on a bad day.

You don’t experience it as I had a bad day.

You experience it as I’m no longer the competent, valuable, confident person I once was.

Your sense of who you are is structurally dependent on conditions staying the same.

When the conditions shift, the identity shifts with them.

Who you are is in a constant state of uncertainty, and this breeds constant dread as you’re unaware of what version of you will appear today.

Every exercise in the next six weeks works on YOUR upgraded image.

YOU ALREADY KNOW HOW TO DO THIS

Now I can almost hear your mind say “I like how this sounds, but how do I actually transform myself?”

Action. Action. Action.

Even deeper, you are already exceptionally talented at visualisation, self-hypnosis, self-image work and psycho-cybernetics.

Think about rumination.

You see the image of the worst case, you feel the physical sensations as if it happened, and it forces you to act cautiously.

For most ambitious people the dominant image is some version of what happens if it doesn’t work?

Ironically, that’s what has worked in the past.

The image produces stress hormones and you’ve used them as fuel. Your mind associates stress with motivation, which is why you’re afraid that letting it go means losing your edge.

We just use this built-in brain mechanism, this already existing neural pathway, and target what you do want.

Let this all sink in for a moment.

PICTURE YOURSELF SIX WEEKS FROM NOW

Just picture it for a second.

Imagine you wake up and endless ideas stream through before you’ve even had the chance to smell your freshly roasted coffee.

The rumination that once frustrated you transforms into relentless creative solutions. You see them with vivid detail, feel their texture, allow them to spark sensations of inspiration across your chest that all remind you of your competence.

Success has become your dominant thought.

You’ve won, of course you have, that’s what you do, that’s what you’ve always done.

Winners win.

Everything’s effortless.

Most importantly you are no longer tormented by who you could be.

Potential is no longer the carrot of shame you dangle in front of your eyes.

You are within it right now.

If you focus on this workbook carefully, and stay consistent, you’ll experience:

• Feel at home in your own skin

• Wake up sure of yourself

• Everything’s effortless

• You feel good enough

• Your mind replays your wins whenever doubt tries to remind you of your losses

HOW TO USE THIS

• Spend twenty minutes on it a day for the next six weeks.

• There are twenty-three exercises to do.

• Read it slowly. Every exercise has a reason attached, and the reason matters more than the instruction.

• Do them in order. The sequence is the method.

• Write by hand. There is space on the page for a reason. The subconscious registers the physical act.

Before we continue, a word of caution.

This isn’t for everyone. Don’t read on if you’re only here to skim and nod, the unwilling dismiss what feels unconventional, and get nothing.

And understand due to how these pages are structured, simply reading them embeds new patterns into your unconscious.

If you choose to accept them.

You cannot fail at this.

I’m not going to pretend it’s comfortable. Some of it will surface things you’ve kept hidden for a long time.

That’s the work, not a sign it’s going wrong.

If you commit to the process, the process commits to you.

Shall we begin?

Read more

Around my oak-stained desk, the aroma of saffron tea beside me, steam still rising. I sit down, open the screen, and do what I do every night before anything else

I read your messages.

And every time, the same thing happens.

A warm glow spreads from my chest as I move through every reply, every word sent from inside The Self-Hypnosis Blueprint.

Some of you write paragraphs. Some of you send one line.

Some of you have never written at all you read, you apply, and you stay unseen.

I see you too.

Gratitude is the only word for it.

And I know exactly which part of you opened this email.

The part of you who craves something bigger and better. The part who savours every word of these letters because it recognises something here it hasn’t found anywhere else.

The fact you’ve been able to consistently pay attention to these letters is proof you are no longer those limitations echoed from the faces and voices of your past.

Because the second you disobey the limits that power your current circumstances, by law you break their mould.

A belief is only a belief when you choose to act like it’s true.

The truth is you have the power of choice.

These letters are reminders of this.

THE GREAT WORK, SO FAR

Look at what you’ve read since May:

→ The Protocol for Your Potential — the exact process behind t

→ Mental Gymnasium, Volume I — Practical Self-Image Training & Exercises

→ Develop Your Ethos — the document of who you actually are.

→ How to Speak to Your Subconscious — authority within your own mind.

→ Visual Self-Hypnosis — 40+ guided exercises.

→ The Mental Exercise That Makes You “Lucky” — the one that rigs life in your favour.

→ How To Feel Like Yourself Again — twenty-four practices to feel like yourself again

→ The Forbidden Archive — seventeen source texts & PDF’S

If you missed any, they’re in the archive.

Return whenever.

And understand due to how these letters are structured, simply reading them embeds new mental patterns into your unconscious.

If you choose to accept them.

You cannot fail at this.

THE ONE CONCEPT

But of everything I’ve dropped, one concept towers over the rest.

I showed you how to speak with the deepest parts of you.

Without this, you will never be free.

Because once you feel at home in your own skin once your mind obeys your commands, listens to your suggestions everything is effortless.

You feel good enough.

Your mind replays your wins whenever doubt tries to remind you of your losses.

That relationship is fostered, and you’ve spent ten weeks fostering it.

ALL OF LIFE IS A SUGGESTION

One morning soon, you’ll wake up and realise it. You can suggest confidence, or you can suggest fear and low esteem.

You can find evidence for both and be certain in either.

Your mind will resist this idea. Logically, it has to.

Which is exactly why the exercises exist: to embed the idea past logic, as emotion, into the deepest parts of you.

Just imagine that for a moment.

Waking with a sense of excitement, passion and joy towards life because you know it’s within your control.

Naturally attracting more opportunities.

Generating solutions to problems, then acting on them, which reinforces the confidence that generated them.

A cycle.

Expressing yourself honestly, without hesitation because once you trust yourself, of course you speak the thoughts in your heart.

You trust they are good enough.

The true self.

EVERY REP IS A REP

Every week from now compounds.

The more you invest in yourself, the more you prove the belief that you are worthy.

Every letter. Every exercise. Even if it’s only for a second.

Little by little, you prove to yourself you are all the things you wish you were. Doubt becomes a reminder you can do this.

Fear becomes a reminder that uncertainty is a possibility you can choose.

The mind is a scoreboard.

Every action applies a deeper meaning.

THE INNER CIRCLE

We are now 4,606 members.

Financial advisers to lawyers, political advocates to writers to salespeople. A rare group of people tortured daily by their own ambition and potential regardless of how great life looks circumstantially.

The ones whose minds never responded to the common methods, because the ambitious mind is a different psychology.

Highly symbolic. Suggestive. Working with different laws.

You either had ancient texts or modernised therapy. Now you have this patterns drawn from years of working directly with minds like yours.

It’s the effective way.

NEVER ABANDON YOUR MAGNUM OPUS

Now, let me ask you a personal question.

Have you ever noticed what happens to those who abandon their life’s great work?

I say this as a warning I’ve watched play out.

Those who leave the work are tortured even further by the glimpses they’ve had of their own potential. They refuse to access it, and so they’re tormented by its distant existence.

They create the gap themselves and plant the seed of believing they will never change.

Quit halfway through, and you quit on your potential.

The opposite is also true.

Keep skin in the game, keep working, and you reinforce the fact that you are great and continuously improving.

You’ve already invested.

You are already someone worth it.

ON THE HORIZON

1. Self-Image Vol II Guided Workbook is being built as you read this.

I pushed it back from July 13th due to travelling and in-person one-on-one work.

It will be released very soon, maybe even next week.

Those of you sitting with Movement One you’ll be ready for it when it lands.

Also —

I normally never do this. I usually take 1–2 deep clients over 3–6 months.

But I refuse to allow the potency of this work to stay available only to them.

So in August, for the first time, I’m guiding members through the work live.

Eight weeks. One-on-one you and me. Set material to practise between sessions.

Members only

There’s a preliminary phase first, and not everyone who applies will get through it.

If you commit to the process, the process commits to you.

Forms go out end of July.

You’re ready for this, aren’t you?

Cogito Ergo Sum.

— Sosa

I refuse.

Because I believe reading books is the last thing you need.

That sounds like a contradiction from a man about to hand you an archive of them.

Pull up a chair and hear me out.

You’ve probably tried most things.

Therapy.

Meditation.

Affirmations.

Yes, maybe they helped. Yes, they can be useful. But if you’re like me, they just don’t resonate and there’s a painfully obvious truth why.

The reason most fail with this work is that whoever taught them never studied the source. The mechanics. The biology. The psychology of how this mind science actually works.

What you’ve been handed are the source exercises modernised, without context or instruction.

Copies of copies.

The mind works as an environment. You cannot fragment behaviour from internal culture.

This approach is what pharmaceutical companies use.

Treat the symptom. Ignore the bigger picture of why.

So the problem was never you. It was never the work. It was the distance from the source.

These are the source.

Which is why I refuse to call this reading. The cultivation is the art. These texts dig deep into the texture of your psyche. They allow you to grasp the reasons for the suffering behind the ambitious mind.

And I know your potential is far bigger than what current reality says right now.

You’ve felt this.

A feeling something grander awaits you.

Which also means I know that you suffer with wrestling with this ambition too.

This close circle congregates financial advisers to lawyers, political advocates to writers to salespeople.

From this inner circle, clients send messages because something within my words resonates deeper than logic can explain.

The unconscious is the very opposite of logic.

That resonance is my unorthodox approach at work: both parts of the mind, together. All parts of you, united towards the same direction. Where you feel good enough, at home, certain in who you are.

Now contrast that with what you’ve been sold.

Most of the industry runs on one trick: create an imaginary war inside you that cannot be won, then offer the only solution.

“Reprogramme your mind” that statement alone suggests you are broken. You’re intelligent enough to know that’s not true. But acting as if it’s true reinforces the suggestion.

I will never teach you that.

I don’t heal. I don’t therapise. I lead you back to your competent self.

Because I don’t write for those who want techniques. I refuse self-improvement. I refuse pop psychology.

I write for those who yearn for something deeper, grander than themselves.

Those who just know they’re meant for more, regardless of what they’ve already achieved.

Because honestly, achievement feels good for an hour — and that’s only because it reinforces the fact you are capable of what you thought you were.

Then it fades.

Every day removed from that state of being is mental torture. Constantly comparing yourself to those moments of who you were.

Now, let me ask you a personal question.

What has your psyche been telling you with that torture?

The common way is not the way. It’s a forbidden path, and it requires full commitment.

Full commitment to what, exactly?

You are your life’s great work.

Magnum opus.

Relationships. Work. Esteem. All downstream from this.

Are you beginning to see now why I refuse the word “books”?

To call the below a recommended reading list is to disrespect the genius within you.

I refuse to give you surface meditation or positive thinking to attempt to integrate the capabilities within you.

Madness.

Average solutions are ineffective for minds like yours. At worst, they dull your edge.

Maybe the reason you struggle with consistency is because your mind rejects the fact that your grand nature can be solved with something average.

Your rejection was correct.

These ancient manuals give you a dissection of your unconscious mind and spirit.

They give you ideals.

Become the philosopher of your own life. Do so through these texts and do it properly:

Imagine hearing the voice of the author talk to you as you read.

Your subconscious processes and retains on a deeper level. Be selective with who has access to your mind.

• Visualise as you go.

• See yourself inside what you read.

• Read a page a day. Infuse. Understand repetition: it is how the subconscious learns.

Little by little, the more you return to these texts, the faster you outgrow what holds you back.

To master your self, your life, your potential.

And before long, you’ll understand why I refused to simply hand you a list.

Treat them with respect.

THE FORBIDDEN ARCHIVE

A collection of texts for the ambitious mind.

All with linked DOWNLOADBLE PDFS & DIGITAL BOOKS

Read more

But I know one thing with certainty, because it is the reason you are reading at all.

You already know the joy you experience once you finally feel like yourself.

The moment who you are sits firmly in your chest, and you remember a self-trust that excites possibility into the future because you know whatever happens, you get to experience it with you by your side.

You have tasted it.

And that is precisely why its absence torments you so.

One cannot grieve a country one has never visited.

And so you have wondered, as I have: how does one make that feeling permanent? How does one take up residence there?

I will not insult you with the claim of a perfect answer.

But mine was earned the way all true answers are earned:

The hard way.

FULFILMENT IS A PRODUCT OF YOUR VALUES

You’re probably thinking what joy has to do with feeling like yourself again.

The truth is, everything.

What we know as fulfilment is a product of attaining your true values.

If you value freedom, you create a life of freedom. If you value creativity, you create often. If you value expression, you do so often.

In other words: respect those instinctual desires and transform them into your ethos for life.

Live by them.

Act upon them.

Keep them in mind.

Once you do, life becomes an experience. You enter the driver’s seat and actualise your nature.

It is only when you neglect those values that you are at war with yourself.

You actively choose to deny your innate purpose. This is why fear becomes a voice of reason, why doubt seems factual.

You reject your nature — so who else can you trust?

If you want to feel like yourself again, you must create.

Creation can be as extravagant or relaxed as you want. Nevertheless, it’s still creation.

To create art. To create wealth. To create laughs.

To create your life, to create your day, to create your thoughts.

To create who you are.

YOU WERE DESIGNED FOR THIS

We all were. You especially.

For it is a peculiar cruelty of nature that the mind which builds, and notices, and strives goes grey fastest the moment it neglects the instinct to create.

The gift comes with its own penalty clause and the clause never expires.

Because your mind is a goal-striving mechanism, if it lacks a vivid picture of your ideal of success, it’s forced to defend what it has.

Whether that’s identity, finances, relationships.

Let’s think about this in terms of the animal kingdom.

A defensive animal suggests it’s being attacked, or hunted. Therefore it hides, runs, or freezes in order to remain alive.

Why do you think neuroscientists call burnout “survival mode”?

There is a limited amount of time the nervous system can manage the constant panic of looking over the shoulder for predators. Smartly, the body shuts down. Reserves energy.

Psychologically this is known as disconnection. Apathy.

Some of my clients call this “the cloud.”

Coffee without the buzz. Music without the bumps. You smile at someone and the gesture completes itself while you watch from behind your own eyes.

Restless and exhausted at once. Too tired to move, too wired to rest.

Trapped in a routine that still remembers adventure.

THE RATIONS

I write this with a growing suspicion that you too have experienced this disconnection from aliveness.

Perhaps you felt it recently an invisible block between everything you love, and your heart.

If we look closer, this punishment expands deeper.

Your best clothes stay folded.

The good candles stay unlit.

You save these things for later for the version of you deemed worthy of them.

As though your present self were owed only the rations.

If that stung, good. Pain requires a live nerve. You are still in there.

Can you feel any inspiration?

I am not describing you from a distance.

There was a stretch where I lived on rations myself where the candles stayed unlit for months and I could not have told you why.

So when I say what follows, understand it was paid for in full.

As a matter of fact, this could be your breakthrough for genius.

THE DAM

Which will sound, at first, like consolation. But those grey months have worked strangely in your favour.

Let me explain.

Picture a dam, straining against a body of water that grows more furious by the month.

The water has nowhere to go.

So it accumulates. Presses. Stores an aggressive charge against the still surface which never folds.

That is what happens when you become a stranger in your own life.

Every grey month develops a charge. The heaviness you have carried is potential energy, waiting, without reason or knowing, for how to transform.

And when it does, you’ll begin to see the sunshine once more.

You’ll taste the coffee again. Hear the music sweeten again. You’ll catch yourself savouring a sentence, a sky, the first sip of roasted espresso.

Colour.

The quicker you create, the quicker the magic of life comes pouring back.

CAN YOU REMEMBER?

But you need not take this on faith. You have experienced this before and only you can judge how long ago.

Can you remember a time you were absorbed entirely in the thing in front of you?

Go back there.

See where you were. Feel what your hands were doing. Notice how time behaved, how it thickened, then vanished, and you surfaced hours later like a diver who never noticed the depth.

The more completely you return to that scene, the more of it returns to you.

Examine how that feels.

Even if it’s distant.

What would happen if you allowed yourself to feel this warmth in the chest, as your mind remembers a memory where you felt completely admired?

How good does that feel?

That is flow state and it’s powerful enough to inspire optimism within your nervous system.

WHY THE GREY OUTLASTS EVERY REMEDY

The truth is, every hour of numbness; every flat afternoon endured while surrounded by everything you should be grateful for traces back to the fact you’ve abandoned the values that gave you inspiration.

Traded them. For income, image, expectation, as you’ve worked your way through the world.

Truthfully, most will never realise this because there was no ceremony to mark the exchange.

But your subconscious was present.

It witnessed everything.

The numbness is its refusal to fund a life it no longer recognises.

None of this was weakness.

It’s your sign that you care about what you do with your legacy and you see this correctly now.

Which is why the grey outlasts every remedy you throw at it because they are built upon shaky ground.

The solution is to listen carefully to the world in front of you. Look in the mirror. Confront the truth. Recover those values. And rebuild your days around them.

But this must be done in a specific order, otherwise you risk permanent disconnection from this source of inner truth.

The practices below follow it.

For the next few weeks, experiment and pay attention to the word experiment. See them as play, never as chores. The subconscious rebels against obligation, as if you could force yourself to do something your psyche rejects.

Do this and you’ll notice, perhaps sooner than expected, how quickly delight returns.

That is exactly what the protocol below does.

THE PROTOCOL

1. Commit to something greater than your income and image.

Something you’d trust when life turns uncertain. Something you’d be proud for your children to inherit.

With every second you do, your feeling of disconnection from those around you slowly disappears.

2. Recover your values.

Let yourself go back and experience those moments of life where you most felt alive and fulfilled.

As you think about these memories, ask yourself: “What’s important to me about that?”

Concentrate on any thought, image or sensation that appears. That’s a value surfacing.

Write it down.

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The public doesn’t deserve this and frankly wouldn’t respect it the way it’s intended to be.

Those unwilling to invest in themselves will skim it, dismiss the unconventional pieces.

For that reason I simply cannot allow inaction, idleness and observation to disrespect this process’s and those like you committed to it.

What you’re about to read sits at the intersection of psychology, neuroscience, and ancient knowledge. Some of it will feel obvious. Some of it will feel strange.

You’ll read parts and think this is too soft or this is abstract.

I’ll get there before you do, every time, and tell you why it isn’t.

If you commit to the process, the process commits to you.

Whatever is in there now MUST come out before anything new moves in.

This phase is how you detox and release the old programme. It asks the most of you and gives the least back in the first three weeks. Your mind will treat it as preparation rather than the work itself.

That mistake is what keeps most reading this exactly where they are.

This phase IS the work.

>Practice sexual discipline.

If this immediately makes you uncomfortable, you’re already learning something about yourself.

Sexual energy is the most concentrated creative force in the body. Spent freely, it stays as physical sensation and discharge. Conserved and redirected, it becomes the raw ingredient for genius and breakthroughs.

Stop spending it.

Napoleon Hill spent twenty years studying 25,000 of the wealthiest men of his era. When he sat down to write Think and Grow Rich in 1937, he gave this practice an entire chapter and called it Sex Transmutation. The men who reached extraordinary heights had, almost without exception, learned to redirect this energy into creative output rather than discharge it.

Either consciously, or accidentally through circumstance.

Do not become a monk. Become conscious of how you are using this.

Practice restraint for seven days. Notice the texture of your thoughts. Note any subtle changes in mood, energy, focus.

>Digital Feng Shui.

Pay attention to what is in your head right now.

The half-remembered tweet from yesterday. The line from a podcast you can’t place. The song looping for three days that someone else wrote about a heartbreak you have never experienced.

Makes you wonder which beliefs are not yours either.

Most of your interior is not yours.

The fact is your subconscious cannot tell the difference between what you received and what you chose. It stores both. Whatever is stored shapes what is available to you tomorrow.

For the duration of this protocol — halve your input.

I suggest

• News removed entirely

• Music optional. Ideally less music.

• Occasional podcast

• Social media in deliberate sessions.

• Curate lists of those that inspire.

• Refuse beliefs or ideas that do not benefit.

In three days, you’ll be surprised with how quite your internal volume drops.

As you do you’ll notice original thoughts return, and you begin to rely on your own voice instead of those given to you

>Walk without your phone.

Forty-five minutes. Twice a week.

The first ten minutes WILL be uncomfortable.

Stay with it.

Around minute fifteen, something eases. The internal dialogue you have outsourced returns to you. By minute thirty, you are thinking your own thoughts again possibly for the first time in months.

This is where ideas come from.

Nietzsche walked daily and wrote that all truly great thoughts are conceived while walking. There is a reason this practice appears in the biographies of nearly every great mind in modern history.

The body in motion, the mind is too… these are the conditions for pulses of genius.

>Sit with a candle.

This is the hardest practice in this letter.

Reading that, you will not believe me.

Sit with a candle for 8 minutes.

Try it tonight. Light a candle. Sit in a chair. Look at the flame. Try to resist the urge to move, reach for phone or let your eyes drift.

Within forty seconds you will discover your attention has been shredded.

Your mind will try to escape. It will reach for the phone. Replay an argument. Plan tomorrow’s meetings. You will catch it and return. It will happen again.

And again.

THAT is the practice.

The Tibetans called this trataka and used it as foundational training before any deeper work.

It is impossible to install an image into a mind that cannot hold one. The visualisation work in Part Three is useless without this

To read the rest of this article click here:

As always,

Cogito Ergo Sum

Picture the person who succeeds without struggle, without hesitation.

The type who walks into a done deal before he’s even sat down; the handshake already warm, the pen already uncapped, the number on the contract higher than he dared ask for.

See the one the promotion finds while others chase it. The one the investor calls back. The one who says the right thing, in the right room, at the right second as if the moment itself bent to meet them.

Everyone knows someone like this and everyone around them calls it luck.

The truth is, it isn’t luck.

What they do is hold a picture of the exact outcome they want so vividly, so constantly that their unconscious mind alters their behaviour, their emotions and their actions until it materialises.

They’ve re-directed the mind and once it’s installed, it pulls them toward what they want, while everyone else white-knuckles through willpower and hope.

The fact of the matter is you already know how to do this.

Remember those dreaded nights you vividly pictured what could go wrong. You feel it in your gut and your mind retreats into hesitation, into avoidance, into another year the same.

Now imagine that same mind absorbed in the desired result.

Just picture the deal closed, the number in your account see yourself walking into the room already certain.

Wouldn’t it be amazing if that was you?

When you run this protocol daily that’s exactly what starts to happen.

As a matter of fact, it’s the exact process a financial advisor client used to set up a $70,000,000 sale in three weeks.

And it’s the same one another client runs every day. Just last week he told me, plainly: “I am 100% confident I’ll have a $100,000,000 fund a year from now.”

After this letter, you’ll be able to:

• Wake up sure of yourself — a self-hypnotic technique to point your mind at what you want, morning and night

• Feel like you deserve more — a visualisation to clear the money-fear sitting underneath your worth

• Make it actually work — the repetition method that makes the install stick when nothing else has

• Stay solid under pressure — a three-word anchor to repeat when the day tries to break you

A word of caution.

This isn’t for everyone. Don’t read on if you’re only here to skim and nod the unwilling dismiss what feels unconventional, and get nothing.

But if you commit to the process, the process commits to you.

Everything you need is below

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And as I lay in that hospital bed, body violently punctured, tubes where there shouldn’t be, I realised something I’ve never let go of since.

You can recover from anything, the moment you refuse to take it personally.

Sounds cliché. I know.

But understand where I was coming from.

I’d always been the one who handled things. So this was new. Somewhere I couldn’t claw my way out of. Somewhere I couldn’t simply be strong.

The Voice of Pity

And as I lay there, something strange happened.

I began to laugh at the alluring voice of pity.

Trust me, it tried. It rang every tactic. Every memory. Every theory of exactly who’d be disappointed to know I felt this weak, this isolated.

But here’s what I noticed. The more it tried, the more a wave of certainty came over me.

That I was going to use this.

That I’d walk out and rampage toward achievement and evolution, unapologetically.

Because in that bed, I was free from limitation. Stripped of who I thought I was, and everything I believed I had to be.

So I assessed my whole approach to life. And I knew, from that point on, I’d have to alter it.

Because it was my approach, nothing else that would decide whether this defined me, or made my character even more textured.

As a result, I passed every single exam.

Two Doors

Looking back, two doors stood in front of me.

One was to refuse it. Deny it. Brace against it and lose more time, more frustrated than when I started.

The other was to accept that me and this situation were in it together. And to use it as the lay-up into a more refined version of me.

I chose the second.

And the same is true for you.

However isolated the pressure feels right now however much it wants you to swear yourself to a smaller identity, don’t.

Evolve. Transcend. Transform.

Use the crossroads of uncertainty. Use it to come back sharper. More successful. And most importantly, to look life in the eyes with joy once again.

The Way Forward

The crossroads is real. But the door you take is a skill you can train, deliberately, until choosing the second one becomes automatic even under the heaviest pressure.

That’s exactly what this protocol builds, step by step:

And if you’d rather walk through your own crossroads together your situation, directly then let’s talk.

BOOK A CONSULTATION

Either way, you come back sharper.

Cogito Ergo Sum

“Reprogramme your mind.”

That statement alone suggests you are broken.

You’re intelligent enough to know that’s not true, but acting as if it’s true reinforces the suggestion.

I will never teach you that.

Pull up a chair and hear me out.

The reality is, “self-sabotage” wants you to be fulfilled just as much as any other part of you.

That’s a confronting idea because we’re told it’s us versus us. So we’re always at war with ourselves, and consequently, great marketers take advantage of this psychology:

Create an imaginary war that’s unsolvable. Then offer the only solution.

Interesting, right?

What I Learned Studying the Source

I once studied under one of the most notorious self-improvement coaches for three months, back in 2021. The whole time, I wrestled with one thought:

“This is just great marketing.”

It frustrates me when people get excited about these topics then lose hope and decide it doesn’t work.

The truth is, the reason it fails is that whoever taught them never studied the source.

The mechanics. The biology. The psychology of how this mind science actually works that’s what creates the results.

Resistance Was an Instruction You Gave

Equally important: resistance is an instruction you gave your mind in the past, which now frustrates your present desires.

And despite this, it still serves you. Evidently, in an outdated way.

Maybe you can remember a time in childhood where it was beneficial to avoid a certain experience.

Maybe you were rejected. Maybe you felt embarrassed.

So you instructed your unconscious mind to help you avoid it to seek relief, peace, and joy instead.

This is an instruction you gave when it was useful.

It wants you to be fulfilled, happy, and successful and now it’s your responsibility to re-orient it toward the things you want today.

Have you ever felt a moment of real ease where you truly knew what it was like to have your own back?

Can you remember how effortless that felt?

That was all parts of you, united towards the same direction.

The Way Forward

The correct approach is to unite all the parts of you that already know how to win until people begin to ask “why is this so effortless for you?”

The full practical science and protocol of how to do this are written here:

Cogito Ergo Sum

There’s no rush, and there’s nothing you need to do but follow along

As you continue to read these words, it might be reassuring to recognise that there is a part of your mind that knows how to learn even without knowing that it’s learning.

Which may not make sense to your conscious mind. And that’s all right. Because those parts of your mind beyond your conscious awareness are perfectly comfortable with this.

Just like the very first time you set about learning to walk.

It was tricky at first.

But you learned.

Without even knowing how you learned.

Or learning to count the fingers on one hand — and at one point you may not have even been aware that that hand was your hand.

But it was. And you learned that you could count the fingers.

Your fingers.

One at a time.

And they add up to five.

Five on each hand makes ten.

And you also had ten toes…

didn’t you?

And you learned that, so pretty soon you just knew it, without even thinking. And then you learned to ride a bike.

It didn’t seem, at first, even possible. All those things to be aware of, all at the same time.

Pedalling.

Steering.

Finding that balance.

It wasn’t easy, especially for that conscious part of your mind until it began to constellate, in your mind and your body, and you learned to put it all together as one complete action.

And now, today, you can just get on a bike.

And go.

Just like that.

Well, it’s nice to know that part of your mind is still with you. Here. Now. Today. And that it can learn new ways of thinking.

New ways of feeling. Because the patterns of living we all carry are just that. Patterns. And you really can let go of the old way.

Quickly. And easily.

Learn whole new ways of being. New ways of responding. And really enjoy discovering that it’s as easy as 1, 2, 3.

Naturally.

One step at a time.

Now keep this in mind, as you go through your week.

Everything you’ve ever mastered, you mastered exactly this way. You allowed that deeper part of you learn it, until it automatically became second nature.

Walking. Counting. Riding, and soon the way you think. The way you interact with the world. The way you feel as you look at yourself in the mirror.

You’ve done the impossible-feeling thing before. Many times. You just forgot it was impossible, because you were too young to realise it.

So when life or work feels too much to manage, remember… pedalling, steering, balancing, all of it , remember the bike.

Remember it always feels that way, right before it becomes effortless.

One More Thing — Welcome

Heads up: we’ve grown by over 149 subscribers overnight.

So if you’re one of the new faces, welcome. I’m grateful and glad you’re here, and before you go anywhere, let me point you to where to begin. Feel free to go through them in order, understand each one, and apply.

1. A free gift, on me. Start here. My way of saying welcome.

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2. How to use this Substack. A short orientation. What each letter is for, how the free and paid sides fit together, and how to get the most out of everything inside.

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3. The Self-Image Workbook. Print it. An interactive, written workbook that makes the version of you know you could be specific enough to wake up and become them.

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4. Visual Self-Hypnosis — the guided exercises. Over 50 video-guided sessions. You listen, and you practise.

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5. The Protocol for Your Potential. The step-by-step. The exact process for becoming the person you already know you’re capable of being. Everything above prepares you for this.

Go through them in that order. Understand each. Apply each.

And remember, it’s as easy as 1, 2, 3.

One step at a time.

A reminder for 2026: by following me, you’ve committed to conquering your mind. You are worthy. Greatness is on the horizon. We rise together.

Cogito Ergo Sum

Just imagine if you replaced that.

With the greatest possible outcome.

What would happen? Would you finally sleep at night? How much of that certain confidence would saturate your chest?

Picture it.

Each morning you wake with a certainty already there, knowing before the day has even begun that you’ll perform at your best, whether in life, in work, or in the people you love.

Naturally from that place, every challenge is simply a test of certainty; a friendly duel, a spar, play fighting that sharpens your conviction in who you are.

Then, every night, as you fall asleep, you sink deeper and deeper into a restorative rest because you know that you will act, and that you will win.

The truth is, you can attain this.

Whatever it is you want.

Whatever image came to mind.

Maybe it’s a skill: the ease of public speaking, being important decisions under pressure, the efficiency of laser focus and productivity.

Or maybe it runs deeper than skill, into personality itself: become someone more easy-going, someone who laughs at the little things, who expresses themselves completely, someone for whom the word procrastination has simply ceased to exist.

Or maybe it’s bigger than both.

As you read the above sentences, maybe an outcome, dream, a purpose was subtly felt; to give back to your children, build something that outlives you, answer a vision of creating something larger than yourself.

I name these because each of you sits at a different stage.

This close circle congregates financial advisers to lawyers, from political advocates to writers to salespeople and yet beneath every one of you, there is always a deeper motivation to climb higher than you’ve climbed. To build what will outlast you for generations.

Or simply to become the person you’ve always seen glimpses of.

As we’ve discussed before, the way you actualise these ideas it is to learn to speak the language of your subconscious mind.

This is where most fail.

Think of it like this.

When you learned English, you began with the alphabet; the letters, then the sounds, then the words, until one day meaning simply texturized; and over the years it deepened into context, nuance, and rules you no longer had to think about.

The subconscious is a language too and until you learn it, you are someone who holds a map of New York while stood in California.

The map is not the territory.

Especially if you are logical, because the unconscious is the very opposite of logic.

It is where your emotional memories are kept. It is where every transformative experience of your life still lives. There are even mystical dimensions to it the symbolic imagery Carl Jung gave his life to, the long traditions of manifestation and the sacred.

But let me reduce it to something simple.

There is an environment of nature and nurture inside your head.

The two of you can either work as a team, or work against each other because you have a coach, and you have a player, and our entire task is to coach the coach, so that it makes you the greatest player you are capable of becoming.

Are you beginning to understand this more deeply than before?

The three languages of the subconscious.

Imagery. Repetition. Emotion.

By now you’ve probably begun to notice this yourself through my work, or through others.

The unconscious mind communicates and learns through images, emotion and repetition.

• Think of your memories — for what are they, if not imagery, repetition, and emotion fused into one?

• Think of your dreams — the thoughts of your day, marinated overnight, carried from the conscious into the unconscious and made more powerful in the dark.

• Think of your ideas — because every creative idea you’ve ever had began as an image you saw, then developed, then birthed into the world.

That is how it speaks and it’s something I say constantly, and will continue to say because if you are a logical person, you bleed enormous power by surrendering to limitation through the worship of logical thought.

Logic is one one part of the scientific process.

So I encourage you suspend it wherever you can outside of work. Keep it for your work, your analytics, your decisions under pressure; but approach the rest of life through experimentation instead.

Because life is feng shui. It is art and flow, push and pull, ebbs and flow.

What happens when you approach life the way you approach work, is resentment destructively harbours itself because you have taken everything you were built to experience, the whole panacea of emotion and relationship and the dynamic forces of the human psyche, and reduced it down to logistics and facts.

Of course that feels numb. Of course that feels purposeless. Of course, in the end, that becomes grief.

So why image?

Pay close attention to the room around you.

What do you notice on the branded items?

Logos

Carl Jung famously built his life’s work on symbols of the unconscious mind and I’ve also said it a thousand times: a picture is worth a thousand words.

A picture takes vast amounts of information and folds it into a single symbol, a single frame which means one mental image holds millions of things at once, pockets of data pressed into one moment of seeing.

That is why your mind speaks in pictures.

Now, you can begin to see why we start here because the very first step of self-hypnosis is learning, simply, to see.

So how does it actually work?

Think of your mind like a hungry animal you eloquently dangle the carrot just ahead of it, just out of reach, and it slowly moves, always and without fail, toward whatever it sees.

The only problem is, most people dangle fear. They picture exactly what they don’t want and then automatically notice their hands do what they’d had sworn they musn’t.

Because this, again, comes back to language. When you tell yourself I do not want this, and then name the thing, you still picture the thing.

Don’t think of the purple elephant.

You saw it anyway, didn’t you?

But ambitious people have done something clever which sets them a part from most.

They saw the image of what they feared, and instead of submissions they transmuted it into drive. I don’t want this so let me take that dread, that picture, that feeling, and transmute it into willpower.

It works. It drives them. It builds their success.

But it’s a trap.

The more success it brings, the more deeply that pattern is rewarded so the more you try to release it, to break it, to be free of it, the harder it grips back.

Because it has been paid in riches.

If you have placed so much upon it, as everything that now rests on your shoulders: your decisions, your social role, your family, your clients, your employees, their safety, their security, the weight piles higher, and higher, and higher still.

Consequently, you are forced to engage with panic, dread and rumination as it brings you the reward but at the cost of your peace and sanity.

All we are doing in self-hypnosis is changing the image.

And this works for anything a skill, an identity, a feeling, an outcome, a goal.

This is the foundation of everything that follows.

Now — there are two issues.

The first is that most people attempt this in an unrelaxed state which is precisely why the first four weeks were spent calming and detoxing your mind.

If you haven’t done them, go back, then return here, because those are lifetime skills.

What you’re after is a body and mind relaxed enough that the nervous system slips into a parasympathetic state where the stress hormones fall, GABA (natural calm relief) surges the body, vagal tone shifts, the blood pressure drops, the heart slows, and the muscles finally soften.

Because in that relaxation, you enter a state of safety.

And once you are safe, the logical, critical mind lowers its guard and that pinnacle moment is when you can enter the subconscious and create permanent transformation.

Think of a walk.

When you walk, you feel fresh air, see nature, you feel safe, and that’s exactly why the ideas arrive so freely the critical mind that usually bars the door simply steps aside and lets you pass.

It’s a form of self-hypnosis.

And you’ll know the moment it happens.

Most confuse relaxation in self hypnosis as silence or to be perfectly still or zen which is incorrect.

Chase that and you’ll only stress yourself more, because it’s an almost impossible goal.

We measure physiology.

Does the body feel relaxed?

Because the mind follows the body so we work the body first, and we relax.

The second is that you must learn to see the image clearly and this is exactly why we begin with the image itself.

People waste their time asking whether they can smell it, whether they can summon every sense at once but as mater of fact; the image does not need to be perfect.

It’s pictured to inspire emotion; vivid enough that you feel it happening here and now, and powerful enough to summon the very state you desire which then allows you to succeed at xyz.

Keep this mind, as I detail the two practices for this week because they guarantee you learn to master self hypnosis in order for you to become the person you’ve always knew you could be.

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You’re far superior to them.

More intelligent, better skills, more competent. You’ve put in the work, refined your abilities, and you know you’re capable of so much more.

Yet despite all of this, they seem to glide through the ranks without the weight of anxiety holding them back.

No constant overthinking. No crippling stress and your unconscious mind perceives this as a moment that fills you with jealousy and envy.

It’s hard not to wonder why they seem to have it so easy when you know you’ve earned your success.

You’re frustrated to always carry the weight of the world on your shoulders.

Now, let me ask you a personal question because I know how easy it is to slip under the trance of this train of thought:

• What is it trying to evoke within you?

• Why would it produce these feelings?

• Why would comparison create frustration?

Think about it.

The truth is:

You feel anger because you know you’ve experienced the carefreeness they showcase.

You just hold yourself back from it.

As a matter of fact, the subconscious has never once compared you to someone it believed you could not become.

Those flashes of assertiveness and creative genius are within you.

The solution is to give yourself permission to be this version of you and as you absorb this, you’ll notice permission is a strange thing.

You’ve collected enough wins to know that you already have what you desire within, haven’t you?

I don’t know if you’ll start to apply this principle tonight or this week.

But the installation process the same one my clients use to make assertiveness the default rather than the exception is written here:

As always

Cogito Ergo Sum

Especially to those who prefer to lurk in the background, read these letter,s apply and don’t make themselves known.

I see you all, and thank you for being a part of The Self Hypnosis Blueprint.

Secondly, I understand the frustration of knowing exactly how capable you are, yet for some reason always feel like you fall just short.

We are told that time heals all. But that is a false promise, echoed by those who obviously surrendered to their own limitations.

Ignore them.

Because the fact of the matter is, neural plasticity proves the opposite mental patterns only strengthen with time and repetition.

In other words, without intervention, fear sabotages the very potential you’ve seen glimpses of.

And on the contrary to what you’d expect, the achievement doesn’t save you either. No matter the milestones, no matter how much you’ve built, you stay restless forever in a rush, forever pressured, forever scan the horizon for the thing about to go wrong.

So in the next few minutes, I’m going to show you the truth of it.

What you do with it is up to you.

The First Price — Your Self-Image

Think about it.

You either make the move anxious or you dodge it again, and then you turn on yourself: “what’s wrong with me? How did they do it, and I can’t?”

Either way, you’ve negotiated your esteem down and as a result, you pay for it in how others see you.

Think of avoidance as bacteria, it constantly multiplies.

It starts as a small infection. Then, little by little, as time passes, it spreads. It enters the bloodstream and it attacks the organs the heart, the gut, the lungs.

Metaphorically, that’s true. But symbolically, it’s truer still.

The heart; your ability to feel, to experience, to be moved by your own life.

The gut; your willingness to act on instinct and desire.

The lungs; the breath turns shallow, panicky, trapped.

Avoidance is a slow torture, and the reason it festers because you refuse to confront what’s right in front of your eyes, but I’ll explain that later.

The Second Price — Your Reputation

Which brings us to the second price.

See, the longer it goes on, the more the your brain adapts to it.

Growth is danger. Avoidance is comfort.

So you no longer move forward. You’re too fearful of what might happen if you do.

And little by little, in the eyes of the people who depend on your decisiveness, you become someone who can’t be relied on.

The Deepest Price — Your Legacy

But the deepest price is your legacy,

Avoidance creates anticipation and dread as you’re always waiting to see whether you act or not, psychologically this is as explained as catastrophising. Stuck in the future, by feeling unsettled in the present.

Which naturally takes away from the enjoyment of what you can see in front of you. Once again, this weighs heavy on the soul because we all know time moves quickly, seasons change, children grow and whilst you know this fact you are still stuck in this constant apprehension.

You’re probably thinking guilt, and you’d be correct.

Guilt only reinforces this avoidance cycle, because you begin to feel ashamed that you struggle to experience gratitude when you look in the eyes of those you love, but please know you are not broken or evil, and the fact you can observe this proves that you are not.

Avoidance is a habit, that becomes an identity.

In scientific terms, this proves your mind transforms your daily actions into who you are…are you already sense where i’m going with this?

The opposite is also true, if negative behaviours become the person you see in the mirror, then so do positive ones, but remember time is of the essence because neural plasticity strengthen our pathways with time.

So if you start today, then the quicker you’ll make a permanent change.

And the Silver Lining — Evolution

So let’s turn the whole thing over.

Just imagine, for a moment, that you disobeyed every what if for a single day. What would actually happen?

And more importantly how would you feel about yourself, once it was done?

If you decided, as of right now you would actively confront everything you’ve hide from, macro to micro.

As I mentioned earlier:

You avoid the uncomfortable experience of facing yourself and you mask it with external situations, because avoidance creates relief from discomfort. But, discomfort is only a feeling you produce.

You’re probably competent at many things others would deem as impossible for them, so it’s subjective.

Essentially, you avoid yourself, which is why it snowballs into a shopping list of self betrayal symptoms: dread, anxiety, doubt, uncertainty, indecisiveness.

If I could summarise what my whole philosphy is, it would be that. To bring back you to towards your nature. To heal the split between mask and real self. To align all parts of you who want to win.

To demonstrate:

Every high-stakes moment becomes a mirror: am I truly good enough?

Every important decision becomes one more way to delay the question: have I still got it?

But understand this if you hadn’t still got it, you wouldn’t ask yourself if you did.

The fear itself is the proof

The Solution

First of all, realise that avoidance is only a suggestion.

The neat thing about a suggestion is that it can be reframed turned from a career-defining verdict into something far lighter, such as challenge or game, even.

In practice, this is what that looks like:

First, confront what you truly hide from. Those decisions circling your mind right now — yes, those exact ones. I guarantee, there’s life decisions that you’ve avoided, these power sources of fear generate the core of avoidance.

Name it, look straight at it, and decide how you’ll overcome this and then watch how much smaller it becomes the moment it’s out in the open.

Then, invest in yourself. The more you invest whether in money, time, or energy the more you show the subconscious that you are worthy of the result. In other words, your unconscious mind speaks literally. If you invest in you, it proves you are worthy of it. The opposite is also true.

Learn to love the sweet sensation of anxiety. Train the nervous system to relax inside the panic. Dr Claire Weekes’ floating technique is ridiculously effective here, alongside general body-awareness practice: qi gong, meditation but only when practised in the stressful moment. Because every time you avoid instead, you validate the imaginary scenario fear invented and every time you stay, you teach it the scenario was never real.

Draw your confidence from being the one who jumps on the grenades. That is the identity. As a matter of fact, it’s the one you already half-live you’re simply going to make it deliberate.

Think bigger picture. What example do you genuinely want to set for your children? Picture they watch your every action because they are, and this is what they’ll remember as they grow up.

Self-actualise. Prioritise joy, passion, and whatever unlocks real gratitude and excitement in you. Naturally, fear loses all its power here because now you move toward what you want, instead of clinging on to keep what you already have.

Each morning, hold the image of why you work so hard. Let it motivate you. Let it steer you toward inspiration before the noise of the day sets in. The fact of the matter is, whatever you picture first, you become for the rest of the day.

Build a capacity for stress. The stronger and more energetically efficient you become, the more your subconscious is willing to take on and the more confident you grow in your own ability to handle it. Gut. Brain. Nervous system.

Rewire the association to fear. You’ve trained yourself to flee the moment it arrives. So from now on, every time you feel it, remind yourself it’s an opportunity to feel alive and that meeting it head-on unlocks more success, more confidence, more growth. Do this enough, and eventually fear reassociates entirely and it becomes an anchor of pleasure.

And little by little, the very thing you spent years fleeing becomes the exact lay up into the next evolution of yourself.

The Way Forward

I’ll be completely honest with you none of this works as a one-off. It works when it’s made automatic at the level of biology, mind, and nervous system.

That’s exactly what the protocol does, step by step. The same one a financial advisor used to set up a $70,000,000 sale within three weeks of application.

It’s written here:

And if you’d rather work on any of this directly your situation, your decisions, the exact ones circled your mind as you read this then let’s talk.

[ Book a Consultation]

Either way, you move.

That’s the only thing that was ever required.

Cogito Ergo Sum

Let’s begin.

The Mind Works in Images

Our mind works in images.

Just think about memories, or why brands use logos, or why anxiety causes you to picture the worst case scenarios.

Our minds attach meaning to images. They become symbols.

The next level of success, money and metrics are symbolic.

Historically, we traded items of value for equal items of value. Modern currency became the symbol of meaning that determines value.

The coin. Numbers in a bank account. Even what it can buy is symbolic.

This is why many intellectual minds succumb to the trap of high performance. Their self-worth attaches to the medium (money) instead of the value underneath (motivation).

It also explains why some of you unlock a big insight, feel motivated, take action, get a good result, then ease off.

To put it differently: you believe your motivation is the money, the success, the next level. So you become dependent on the outcome as your source of worth.

Which we all know is the quickest way to annihilate your self-image.

As a result, you’re always at the mercy of the markets and metrics. Your identity is fragile and conditional.

You deserve better.

For most, money represents control, safety, security.
For some, it represents freedom, joy, adventure.
For others, it represents legacy, potential, growth.

These values motivate your behaviours. Once you lose the value, you lose the motivation.

Why It Stings So Deeply

Now we’ve established these facts, it’s clear to see the true pain behind a “ceiling of success.”

It represents a deeper psychological conflict.

The “ceiling of success” is the barrier to achievement of your truest values, self, and potential.

This is why it stings so deeply.

Symbolically, your mind perceives stagnation as we are not living up to my potential.

Frustration stems from the fact that deep down, you know you’re only about 10% of what you think you should be.

The conflict between KNOWING and DOING causes the pain.

It forces you to focus inwardly — which your intellect loves.

You constantly ask: “Why can’t I reach my potential?” “Why am I stuck?” “Why am I failing?” “Do I have what it takes?” “What’s different about me?”

Everyone knows what you ask your mind, your mind will answer.

Sneakily, it uses convincing theories supported by impeccable logic, memories, and emotional proof to reinforce the idea that YOU ARE UNWORTHY.

Deeper and deeper you enter paralysis. And as you do, you constantly analyse what’s going wrong.

This is more powerful the more intellectual and analytical you are.

Naturally, you become resentful towards beauty in life because your mind believes comfort, or gratitude, supports the theory of why you are stuck.

This is an illusion. One that, once you understand it, loses all of its magic.

The Ceiling Becomes Your Focus

Whatever you focus on, you get more of.

We’ve all heard a similar example:

Once you buy a brand new car — maybe a red Audi — you suddenly begin to see this car everywhere.

What happens is the RAS (reticular activating system), the brain’s focus filter, receives an instruction to look out for this cue.

It’s always been there. You just now focus on it.

The same happens with the ceiling of success.

Stuck. Ask why you’re stuck. Mind gives evidence. Ask further questions. More emotions, more memories. Mind looks for evidence in situations, environments, past, future, present.

Becomes a habit. Then an identity. And then you’re reading this.

Change the Variables

The only solution is to alter your current state in a way that concentrates your focus back onto all those values that motivate your goal in the first place.

This is the Steve Andreas model of Neuro-Linguistic Programming
This is the counter philosophy to the quote: “The definition of insanity is doing the same thing over and over again and expecting a different result.”

In order to get a different result, you must change the variables.

Continuously protecting the same mindset, habits, thought loops, approach to work and life, excuses, lifestyle, biology, physiology, what you picture within your mind, books you read, environment you are in even down to what you think about as you fall asleep or the breakfast you eat as you wake up… all of it condemns you to the same result.

Law of science.

There are many techniques to do so, and it’s more than just mind programming or beliefs. Altering other factors such as hormones and biology plays a huge role too.

The Protocol

Exclusively for my Substack members, I’ll be sharing the exact step-by-step protocol my top financial advisor client used to set up a $70,000,000 sale within 3 weeks of applying it.

In the letter below, and the ones coming. Starting with a deeper explanation of the philosophy.

The fact that you decided to read this letter means the focus shift has already started.

Read the letter:

As always,

Cogito Ergo Sum

How to Seduce Your Subconscious Into the Success You Deserve

Welcome back to your weekly subconscious upgrades.

I know how frustrating it is. To carry the weight of decisions no one else sees. To wake up already exhausted from the conversation you’ve been having with yourself all night.

And the longer it goes on, the more it feels like the harder you try to fix it, the worse it gets.

This is why I made this training.

Of course you’ve heard every piece of advice out there. You’ve probably tried every method, every podcast, every book. I’m sure you’ve felt the disappointment of trying something new and watching it fade by Wednesday.

Believe me, I see you — which is why I know you’re not lazy, and you’re not broken.

The truth is, you’re someone with high standards trapped in a mind that won’t let you meet them.

Why Force Backfires

You probably already know you lack control over your life because you cannot control what happens inside your head.

This is a fact.

As a result, the more you try to control it, the more your mind resists and acts out.

And here’s what most get wrong.

They try to discipline themselves. They try to use more authority, more willpower, to force themselves to get what’s done.

But if you’re ambitiously minded, that backfires — because your mind has been rewarded by following its own instinct. Trying to file it down and discipline it will not work.

So now you have to choose between force, and something else entirely.

Everything you want in life is on the other side of you and your subconscious mind working together.

Just picture that for a second.

Suppose you’re wanting to hit a new financial ceiling — like my client who hit a million a month.

Or perhaps you want to stop procrastinating on the things that fill you with joy — the things that, once you do them, give you glimpses into your potential. It’s amazing. You feel wonderful.

Or maybe it’s that you’re overcome with anxiety in social situations. You can’t sleep at night because situations keep circling your head. You feel like people don’t respect you anymore, because they can see the physical anxiety on you.

Whatever it is every solution is you and your subconscious mind working together.

In other words — it’s building a relationship between the two.

And once you understand this, and put it into practice with what I’m going to show you building on the previous weeks and today — you will rebuild that partnership.

It’s almost like two people playing together to reach the same goal.

It’s automatic.

First, the Foundation

But before any of that can happen, the foundation has to be in place.

As we said last week, the breath is important.

Can you remember it?

From there, we build that respect in your mind, just as we did your body.

Your mind has to respect what you have to say. Because right now, it probably doesn’t.

And the more you say to yourself, “we need to do this, we have to do this” and you don’t do it. The more you say, “I can’t be like this anymore” and you don’t make the change.

As a consequence, it just reinforces that you have no leverage. No authority. Your subconscious doesn’t respect you.

Let this all sink in for a moment.

Breaking the Cycle

So now you have to choose between carrying on the cycle, or breaking it.

Number one — remove the words I have, I should, I need to.

Listen closely:

These words are a reaction to not having authority or control. You try to discipline yourself out of anger and out of frustration.

But you’re probably in a cycle of this and here’s how we break it.

With this in mind, we return to the foundation.

Going back to last week: relaxation.

We bring the guard down. The logic. The heaviness. The tension.

And we just get used to relaxing.

And as you begin to breathe slower, your mind begins to remember what the feeling of calm is like.

Physiologically, this changes your brain waves, your heart rate. You enter a more peaceful, restorative state of mind.

And from that place, you can make changes in the subconscious.

But let’s think of it differently.

Think of it like calming down an old friend. You’ve had some issues, and you’re just settling things, so you can reason with each other again.

This is only the first half, once it’s calm, we suggest an improved way forward.

Suggestion — How You Seduce the Mind

Now, I can almost hear your mind saying — but what if just breathing doesn’t work for me?

Maybe your body reacts. Maybe just breathing doesn’t do it for you.

Because once again your subconscious still doesn’t respect your word.

For this reason, this week we are going to use suggestion.

Because suggestion is how you seduce your mind into getting what you want.

I want you to go deep into your own mind and visualise this. I want you to understand this principle. Pay close attention.

How you persuade other people is just a reflection of how you persuade your own mind.

Persuasive people. Influential, seductive, attractive people. Charismatic people.

They are that way because, naturally, that’s how they speak to themselves — whether unconsciously, or because they’ve learned it consciously.

You want to seduce your mind into whatever it is you want. Into the thoughts you desire. You show it. You suggest it. You seduce it with imagery and emotion. You make it exciting, like it’s its own idea and allow it to latch on.

In doing so, there’s zero resistance.

You’re attracted to the things you want to do.

It listens.

It respects you.

This Week’s Practice

With this newly learned knowledge, here’s what we do this week.

I’m going to create a full script of suggestion and relaxation for you to use.

But more importantly, remove from your mind that this is just a script and an exercise.

This is a pattern of internal speech. You are learning it.

The practice I’m giving you is developing the self-talk that will stay with you for the rest of your life. Forever.

This is the training.

If you act upon this, you will develop this skill for the rest of your life.

And so — in moments of complete anxiety. When there’s pressure to perform. When there’s people and expectations.

With every passing minute of practice, you build the groove.

You know how to calm yourself. You know how to get into that state.

The Bonus — Record It

And there’s more.

I’m going to give you a bonus tip.

The idea is you record it. You record it, and you get a texture for it.

And as you’re recording, with each word you read, you feel more and more the state you want.

So as you’re reading this relaxation letter, begin to feel relaxed.

Begin to feel your limbs go lighter. Feet more planted on the floor. Breath slowing.

Do as the reading says and you automatically infuse that state more often.

Not only do you learn how to physically do it then and there, the recording becomes more powerful too.

This is what I’m talking about.

Active training. Automatic training. No one else is doing this. There’s nowhere else on the internet.

Why Your Voice — Not Theirs

Just think about it.

If you want to improve your mind — and you go to a therapist, or watch a YouTube guide on meditation — those can have some effect.

But at some point, your mind will not accept them fully.

Because yes, it might work for the short term. But you’re still not building that voice of respect.

It’s not your voice. It’s someone else’s.

And so, learning the scripts. Learning how to speak to yourself. And then practising that.

This is what builds the internal voice.

And as well as the script, your physiology needs support. I’m also going to include a full relaxation routine — supplements and psychology tips that help you effectively at night-time, to quiet these thoughts as well.

That’s next week. Keep your notifications on.

Don’t Skip the Basics

This skill is super important. The breath work from last week, and this — super important.

Of course, some people skip past it. And consequently, they never quite understand why the deeper work won’t take.

Because here’s the quiet truth: if you can’t yet hold a single thought, for ten or fifteen minutes —

You will never be able to make the changes you want in your subconscious mind. You will not be able to do self-hypnosis. You will not unlock the greater potential of your mind.

So let it settle for a moment.

The basics.

I know what you’re thinking, I get it. It’s mundane. It’s training.

And honestly, that’s exactly why it lives here, with the paid members. Because there’s more skin in the game.

You show up every week. And I see all the DMs, of all you quietly putting in the work. It’s a beautiful thing to watch.

You’re already one of them.

One Honest Thing Before We Begin

Since you’re still here, I’ll take it you’re serious. And I respect that.

So let me ask you something gently.

How many times, before this, did you promise yourself you’d meditate? You’d change something? You’d finally become the person you keep glimpsing?

And somehow it slipped.

Here’s why, and it’s no fault of yours. For most of your life, there was never anything real on the line. Nothing invested and a mind only protects what it’s paid for.

But that’s not you anymore. You’ve already put something on the table, your money, your minutes, your attention every single week.

Which means part of you has already decided you’re worth it.

All that’s left now is to prove that part right.

With that being said the full relaxation exercise PDF is listed below:

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