I checked my dashboard today and saw 100 published posts on my Substack.

I feel good about this.

Two years ago, when I started writing here, I had no idea how far this would go. All I wanted was a place I could write and share my ideas online.

I’d been writing on Medium before that, but I never had real control over who saw my posts or who didn’t. The algorithm decided that for me.

Substack, however, gave me my own space.

Writing here has been one of the best things that’s happened to me in a long time.

I’ve been able to grow a small, engaged audience and build a real writing business on the back of it, something I couldn’t say two years ago when I was just hitting publish and hoping someone would read it.

If there’s one thing I’ve learned about building online, it’s that most people quit long before they ever see results. And honestly, I don’t blame them.

A lot of people start for the wrong reasons. They start writing to gain subscribers fast, and when it doesn’t happen in the first few weeks, they give up.

Some read a post from a writer who’s made X amount of money from their newsletter, and they want that too, until they realize how much effort goes into getting there.

That’s the part nobody shows you. Not the screenshot of the income report, not the “I hit 10k subscribers” post.

What they don’t show is the months of writing to an audience of a few hundred people, wondering if anyone’s even reading.

The time you spend responding to comments, DMs, and emails.

The posts that flop after you were sure they’d do well.

I’ve had all of that over these past two years, and I’m still here.

Anyway, I’m grateful for this journey, and if you started your Substack recently, all I can say is: don’t give up.

There will be months where nothing seems to be moving.

There will be months where everything seems to go your way.

That’s just the pattern of life, and it’s the same pattern with building any kind of audience online.

What changed things for me

Looking back at 100 issues, a few things stand out as the real turning points.

I stopped writing for everyone and started writing for someone. Early on, my posts were all over the place because I was trying to appeal to anyone who might stumble across my page. Once I got specific about who I was writing for, my writing got sharper, and my growth followed.

I showed up even when the numbers didn’t move. There were stretches, sometimes a full month, where my subscriber count barely budged. I kept publishing anyway. Looking back, those quiet months were where I got better at writing, even if it didn’t feel like progress at the time.

I stopped chasing what worked for other people. I used to look at what other successful newsletters were doing and try to copy it. It never worked, because it wasn’t me. The moment I leaned into my own story, my background, my voice, the way I talk, things started clicking.

I treated this like a business, not a hobby. Somewhere around issue 40 or 50, I stopped thinking of this as “just writing” and started thinking about offers, income streams, and what value I could give paid subscribers. That mindset shift is what turned this into a real source of income.

None of this happened overnight, and I won’t pretend it did. It took consistency, a lot of trial and error, and a willingness to keep showing up on the days I didn’t feel like it.

If you’re a few issues in and wondering if this is worth it, it is. Stick it out long enough, and you will be proud of what you build.

A small thank you, and an offer

To everyone who’s been reading since issue one, and to everyone who just found me, thank you. This newsletter doesn’t exist without you showing up week after week.

To celebrate hitting 100 issues, I’m doing something I don’t usually do.

If you upgrade to a paid subscription this week, I’ll personally give you a free Substack audit, where I’ll go through your newsletter and give you honest feedback on what’s working, what’s not, and what to fix to start growing faster.

This offer is only valid for this week, so if you’ve been thinking about upgrading, now’s the time.

Upgrade your subscription here and get a free audit.

(This offer ends on Sunday at midnight)

Here’s to the next 100 issues.

Thank you for being here.

Hey guys, happy new month and welcome to my first income report I’m publishing here.

My goal for this post is to show you the business behind this Substack newsletter, so you can use it as inspiration for your own newsletter.

You can use it to get ideas for income streams and things to do (or not do) as you build your own publication.

It’s also a good reminder of the challenges you’ll have to overcome as you write and grow your newsletter, and why it’s worth it to persevere and stay 100% committed to what you’re building online.

So yeah, this is my first real behind-the-scenes post covering everything I did through the month of July.

Inside, I share:

• My complete income breakdown for July

• The various income streams I use to monetize

• A sponsorship offer I turned down, and why

• An opportunity to work with a dream company that came from one of my posts

• Some challenges I faced and lessons I learned

• And my plans for August

I’m going to break down everything in detail, so this is going to be a long read.

Take a seat, grab a drink (or coffee), and let’s get into it.

Read more

I joined Substack in the summer of 2024.

Like many writers who join the platform, I was excited about all the milestones ahead.

Getting my first free subscriber. Landing my first paid subscriber. Reaching 100 subscribers. Then 1,000.

And maybe one day, building an audience large enough to turn my writing into a real business.

I see many new people joining Substack every day now, and yes, so much has changed since I started.

Substack has grown into a complete platform for text, audio, and video content.

And I love it.

You can use it to build more than an email list. You can build a community of people who are on a similar journey and interested in the same ideas.

If you’ve ever tried growing an email list through social media, you’ll understand what I’m talking about.

You can post content every day on platforms like X or LinkedIn and still find it difficult to get your first 1,000 email subscribers.

Most of the time, the easiest way to grow an email list is to offer a freebie or lead magnet.

But there’s a problem.

Freebies often attract people who want free information rather than people who really connect with you, trust your ideas, or want to buy from you.

They download the free resource, open it once, and disappear.

Substack makes growing an audience online much easier.

You can choose the type of content you want to create, design your publication the way you want, and publish whenever you want.

But above all, you collect email addresses that you can export and own.

Your email list is an audience you own.

These are people who know you, read your content, and may eventually pay for your subscriptions, products, services, or other offers.

Over the last two years, I’ve grown a modest audience of more than 10,000 followers and almost 4,000 subscribers on Substack.

That audience has allowed me to build a real business around my writing.

And the interesting thing is that I didn’t need millions of followers to do it.

I didn’t need to become famous.

I simply needed to attract the right people, earn their trust, and create offers that helped them solve problems or achieve their goals.

But when I first started writing on Substack, I made many of the same mistakes most creators make.

Looking back, I probably would have grown faster if I had understood a few things earlier.

I spent too much time thinking about content and not enough time thinking about community.

I focused on gaining subscribers without fully understanding what would make those subscribers stay, engage, trust me, and eventually support my work.

Knowing what I know now, here’s how I would build a Substack publication and turn it into a real business that makes money.

Upgrade your subscription to gain access to exclusive content, behind-the-scenes insights into my business, and digital products designed to help you monetize your knowledge.

A paid subscription also gives you access to my private community of creators, launching soon.

Upgrade here

The Biggest Mistake I Made When I Started

Here’s the biggest mistake I made when I started:

I treated Substack mainly as a publishing platform instead of a community platform.

That mistake probably cost me two years of faster growth and additional income.

Community is everything.

Your growth—or lack of growth—will depend heavily on how quickly you build a thriving community around your newsletter.

Coming from social media platforms, it’s easy to think Substack is just another place to pump out content, collect followers, and disappear until it’s time to publish again.

You post something.

People like it.

Maybe a few people leave comments.

Then you move on to the next post.

That approach might work on some social media platforms, but Substack allows you to build something much deeper.

If you’ve spent time on LinkedIn, you already know how pretentious the content can sometimes feel.

Everyone seems to be winning.

Everyone is sharing another lesson from their seven-figure business.

Everyone has a perfectly polished story with a neat ending and an inspirational takeaway.

But on Substack, your biggest advantage is being yourself.

• Write about your real experiences.

• Share your mistakes.

• Talk about your failures.

• Celebrate your successes.

• Tell stories about what you’re learning as you build.

People don’t just want information. They want to connect with someone real.

They don’t want to follow another anonymous or faceless account that publishes content and disappears.

They want to know the person behind the words.

They want to understand what you believe, what you’re working toward, what you’ve struggled with, and why you care about the topics you write about.

That’s how trust begins.

And trust is what eventually turns readers into loyal subscribers, customers, clients, and true fans.

The best thing you can do is build a genuine sense of community around your content.

For example, if you write about aging and fly fishing, like , or about recruiting like , you can build a small community of people who enjoy those same things.

You don’t need millions of subscribers.

You don’t even need tens of thousands.

You need to bring together people who care about the same topics and enjoy being part of the conversation.

• Maybe they share stories.

• Maybe they ask questions.

• Maybe they help one another.

Over time, your newsletter becomes more than a place where people read your content. It becomes a place where people feel like they belong.

You can even create a paid community where your biggest supporters can connect with one another, share ideas, and learn together.

Instead of building a traditional audience where everyone only listens to you, you create a space where people can contribute and interact.

And the good thing about Substack is that you can build much of that community directly on the platform.

There’s the Chat feature, where you can have regular conversations with your free or paid subscribers.

• You can ask questions.

• Share quick updates.

• Start discussions.

• Get feedback.

• Talk about things that may never become full newsletter posts.

These small interactions might not seem important, but they help people feel connected to you and to the larger community you’re building.

And if Substack Chat isn’t enough, you can use an external platform like Skool, Discord, or Telegram.

The right platform will depend on the type of content you create and the kind of experience you want to build.

But the platform itself isn’t the most important thing.

The point is simple:

The best way to grow an audience that trusts you and pays for your offers isn’t to publish content and disappear.

It’s to use your content to attract people you resonate with—people who are interested in the same topics, working toward similar goals, or trying to solve similar problems.

Then give those people a reason to stay.

• Talk to them.

• Learn about them.

• Ask questions.

• Respond to their comments.

• Help them connect.

• Make them feel like they’re part of something.

Once you start approaching Substack as a way to build a small community of like-minded people, you stop worrying so much about reaching 1,000 or 5,000 subscribers.

You begin focusing on the people who are already there.

You start asking:

How can I help these people?

What do they care about?

What problems are they trying to solve?

What kind of community would make them want to stay?

Because a small, engaged community can be far more valuable than a large, disconnected audience.

A viable group of 50 people who know one another, share similar interests, and enjoy talking about the same topics can be more valuable than thousands of subscribers who don’t care about you or your work.

That’s the mistake I made.

I focused too much on growing the audience and not enough on building the community.

If I were starting again today, I would still write consistently. I would still publish useful content. I would still work to gain subscribers.

But from day one, I would focus on bringing the right people together and giving them a reason to stay.

Because content attracts people. But community is what makes them stay.

And when people stay, trust grows.

That trust is what turns a newsletter into a real business.

Upgrade your subscription to gain access to exclusive content, behind-the-scenes insights into my business, and digital products designed to help you monetize your knowledge.

A paid subscription also gives you access to my private community of creators, launching soon.

Upgrade here

As a teenager, I had a strange obsession with magazines.

I spent a ridiculous amount of my school money buying them.

Sports magazines. Music magazines. Entertainment magazines. Business magazines. Politics. Art and culture. If it looked interesting, I bought it.

My bedroom floor was usually covered with stacks of magazines. (Thank God I didn’t have a smartphone as a teen)

One day I’d spend hours reading a football(soccer) magazine. The next day I’d be flipping through a bodybuilding magazine. Then I’d move on to a business publication or a music magazine.

Looking back, I’m grateful I grew up before social media became the default way to consume content.

Magazines taught me something the internet rarely does today: how to slow down and pay attention.

I loved reading long articles in magazines. I loved the high-quality photography, the layouts, the typography, the bold headlines, the colorful designs… Every page felt intentional.

Without realizing it, I was training myself to become a lifelong consumer of long-form content.

(Which makes Substack cool when you think of every publication as a mini magazine)

Ironically, despite consuming so much, I never imagined creating any of it myself. Writing wasn’t even on my radar.

Then 2020 happened.

Like millions of other people, I suddenly had more time than I’d ever had before.

The pandemic forced the world to slow down, and for the first time in years I had enough space to pursue something I’d always been curious about.

Writing.

I’d been reading articles on Medium for quite some time, so I decided to stop consuming and start contributing.

I wrote and published my first story.

Looking back now, those early articles weren’t very good.

Actually... they were pretty terrible. But that didn’t matter.

Because for the first time, I wasn’t just reading other people’s ideas. I was sharing my own.

The Moment Everything Changed

When I started writing on Medium, I didn’t have a business plan.

I wasn’t trying to become a creator.

I wasn’t dreaming about making six figures online.

I was simply curious.

Curious enough to see what would happen if I kept showing up.

Eventually, I started earning money through Medium’s Partner Program.

The payments weren’t huge, but they gave me an extra push.

There was something incredibly motivating about getting paid for words I would’ve written in my journal.

For someone who had never earned money online before, it felt almost magical.

I remember thinking:

“I get paid just for sharing my thoughts.”

That realization completely changed the way I looked at the internet.

The internet wasn’t just a place to consume content anymore.

It was a place where ordinary people could create value and get paid for it.

My First Digital Product

As exciting as the Partner Program was, I also realized something important - platform payments have limits.

No matter how well I wrote, someone else ultimately decided how much I earned.

I wanted more control.

So one weekend, I created a small ebook, uploaded it to Gumroad, and shared a few links in my posts.

To my surprise, people started buying it.

That single ebook earned me more money than several months of Medium payments.

For the first time, I understood the power of selling something you own instead of relying entirely on platform payouts.

That simple weekend project completely changed how I thought about making money online.

The Lesson Medium Taught Me

Then something happened that almost every online writer/creator experiences sooner or later.

Medium changed its algorithm. Almost overnight, my traffic disappeared.

The people who regularly read my articles stopped seeing them. Nothing about my writing had changed. The platform had.

That experience taught me one of the biggest lessons of my creator journey.

Never build your business on borrowed land.

Algorithms change.

Platforms evolve.

Rules get rewritten.

If someone else controls your audience, they also control your business.

That’s when I realized I needed something I actually owned.

An email list. Not followers. Not views. Not impressions.

Email subscribers.

Because an email list belongs to you.

No algorithm decides whether your audience sees your message.

Discovering Substack

While looking for an email platform, I stumbled across Substack.

I immediately loved the idea.

If you’ve ever tried building an email list from scratch, you know how difficult it can be on social media.

Most platforms expect you to grow an audience somewhere else first, then somehow convince those people to leave the platform and subscribe to your emails.

Substack felt different. It had its own discovery system. Readers were already looking for newsletters. Creators recommended one another.

People could discover your work without you constantly chasing them across social media.

That was exactly what I was looking for.

I launched this newsletter, published weekly over the last 2 years, and built my own little corner of the internet.

Looking back, a lot has happened since I published my first newsletter.

I’ve watched the platform grow from a growing platform into one of the most exciting places on the internet for independent creators.

I’ve seen writers who started around the same time as me quietly disappear.

I’ve watched well-known creators join the platform and build newsletters generating six and even seven figures a year.

As for me, I haven’t built a massive audience. My newsletter has around 3,700 subscribers. By internet standards, that’s considered small.

But that “small” audience has allowed me to build a four-figure creator business through digital products, client work, and other opportunities that came directly from my newsletter.

That’s why I no longer believe audience size is everything.

A small audience that trusts you is often more valuable than a huge audience that barely knows your name.

If I were starting from zero on Substack today, there are several things I’d do differently.

Some lessons came from making mistakes.

Others came from experimenting, failing, adjusting, and trying again.

The good news is that you don’t have to learn all of them the hard way.

In the rest of this post, I’ll share the biggest lessons I’ve learned after two years of writing, growing an audience, creating digital products, working with clients, and building a creator business, so you can start with a clearer roadmap than I did.

Upgrade your subscription to get exclusive content, behind-the-scenes access to my business, and full access to all of my premium guides to help you monetize your knowledge.

A paid subscription also gets you early access to my private community of creators, launching soon.

Upgrade here

Read more

Substack’s business model is built around paid subscriptions.

Hundreds of creators on this platform earn a good living, or at least a solid side income, from paid subscriptions. Some even pull in millions a year.

But it’s worth understanding how the subscription model actually works before you bet everything on it.

It’s not as simple as flipping on the paywall and hoping people reach for their credit cards.

The moment you launch a paid tier, you’re making a promise to your readers: this is worth paying for.

And that promise comes with expectations most newsletters aren’t ready to meet in year one.

Paid subscribers expect more than free readers do.

• They expect consistency — if you say you publish every Tuesday, they expect to hear from you every Tuesday, no exceptions.

• They expect quality — not every post needs to be a masterpiece, but the overall standard has to justify the monthly fee.

• They expect exclusivity — some meaningful chunk of what they’re paying for needs to feel worth the cost.

None of this is impossible. But it takes commitment, consistency, and audience trust that only builds over time.

Flipping on the paywall at 200 subscribers and hoping for the best is one of the most common mistakes new Substack writers make.

Paid conversion typically runs 5 to 10 percent of your free subscriber list.

So if you have 500 free subscribers and charge $10 a month, a 5% conversion rate gets you 25 paid subscribers, or $250 a month.

Not bad, but probably not enough to earn a living from.

So what do you do in the meantime? And what if subscriptions just aren’t the right model for your newsletter at all?

You diversify. You build multiple income streams from the same content you’re already creating.

Here are the ways I’ve made money from my Substack besides paid subscriptions.

Paid subscribers of this newsletter get access to:

• Exclusive members-only newsletters

• Full access to the Creator Vault (my bundle of premium guides and resources)

• Early access to the upcoming Creator Club community

Upgrade your subscription →

Read more

I originally published this article a while ago, but I still receive questions about finding the right niche almost every week.

So I decided to update it with a few new insights for those struggling to choose a niche. I hope this helps.

If you’re waiting to feel ready before you start, you’ll never begin.

Because clarity only comes after you take action.

I started writing on Substack last year after stumbling across the platform in a Medium article. That same day, I launched my newsletter and started writing.

I had no idea what my newsletter would be about. In other words, I didn’t know my niche. All I knew was that I’d figure it out over time.

There were plenty of days I’d open my laptop, fire up my writing app, and stare at a blank page with zero idea what to write. Some posts were just rambles. But I kept going anyway.

Two years later, I’ve hit 10k followers. My Substack has grown to almost 4k subscribers.

And I’ve gotten to connect with creators I used to admire from a distance, people I never thought I’d get to talk to.

This newsletter has become a growth engine for me in more ways than one.

It taught me consistency. I used to start projects and abandon them when results didn’t show up fast enough.

However, when I started this newsletter, I committed to keeping it going for at least 1 year and to see what happened.

I didn’t overthink the niche question. I just started.

Now, I get DMs from writers asking for help. I’ve answered so many of the same questions, sharing what I learned as I grow my own publication.

And through those conversations, my niche found me: Helping creators grow their newsletters and build offers to monetize.

Here’s the thing about niches: they’re not a box you lock yourself into.

You’re a human with more than one interest. Maybe you love fishing, but you’re also obsessed with crypto. Maybe you’re into ancient history and tech at the same time. That’s normal.

Write about all. Write about your passions, interests, curiosities, and wonders. Your Substack is yours; you don’t need permission to create the content you love.

As you keep writing, you'll begin to see patterns in both what excites you and what resonates with your readers. That's when your niche starts to become clear.

That said, if you’re still stuck on finding your niche, here’s what I’d suggest:

1. Pick something you’re already deeply interested in

Something you could talk about every single day. A topic you’ve already spent years consuming content around, even before you started writing.

I used to read art and business magazines as a kid. These are topics I’m drawn to. And I can write about these topics any day.

Pick 2-3 topics you enjoy talking or reading about. You will have more fun writing when you already love the topic.

Also, this will help you avoid burnout and give up early.

2. If you’re still unsure, run a writing challenge

Commit to a 15 or 30-day challenge to post something every day.

You can even ask A.I for writing prompts, then pick one every day and just write anything about it.

The goal is not to be perfect but to build the writing muscles.

By the end of your challenge, you’ll find something you love writing about.

Moreover, you’ll gain momentum and, hopefully, a few pieces that resonate with your audience.

You’ll have enough data to know which topics your audience wants more of.

What growth as a writer looks like

One thing I can assure you of is this: your growth as a writer or creator online will hardly be linear.

The start will be slow and even demotivating.

However, if you commit for a while, you will soon start to see how everything aligns.

It usually plays out like this:

• You write about a bunch of different things

• Some of it resonates with readers, some doesn’t

• You start noticing patterns in what lands

• You create more of what works

Almost everyone starts out confused. Even the creators who look like they had it all figured out from day one usually switched directions more than once along the way.

So don’t stress about having a crystal-clear niche before you start. Just focus on putting in the reps until two things become obvious:

1. What you actually enjoy creating

2. What your readers respond to

Once those two line up, your niche will become obvious.

Keep writing and keep going. It may take a while, but you’ll figure it out eventually.

I made a small guide to help you out if you’re struggling to find your way on Substack.

Inside, I share everything I did to gain subscribers and turn my Substack into a 4-figure-a-month business.

Click here to get it.

Paid subscribers of this newsletter get access to:

• Exclusive members-only newsletters

• Full access to the Creator Vault (my bundle of premium guides and resources)

• Early access to the upcoming Creator Club community

Upgrade your subscription →

Not long ago, my mornings looked like this.

Wake up, already tired from the day before. Drag myself to the truck. Spend eight or more hours on the road.

Return home with just enough energy to eat, sleep, and do it all again tomorrow. Rinse and repeat, week after week, month after month.

It paid the bills. But that was about all it did.

There was no flexibility, no ceiling to break through, no sense that things would look meaningfully different in five years.

Just the same loop, indefinitely. And somewhere underneath the exhaustion, a quiet but persistent feeling that this couldn’t be all there was.

I want to be honest with you about something: I didn’t escape that life because I’m exceptionally talented or because some lucky break fell into my lap.

I escaped it because one weekend I decided to try something I’d never tried before, and that decision compounded into something I genuinely couldn’t have imagined from the driver’s seat of that truck.

How It Started

Back in 2019, I’d been writing on Medium alongside my trucking job.

Nothing serious at first. Just putting my thoughts into articles and slowly building a small following.

The Medium Partner Program was paying me a little, enough to be encouraging, but nowhere near enough to change my situation.

Then I came across an online creator who was making thousands of dollars a month selling simple digital products (ebooks, guides, templates) to people who needed them.

He was very successful with it. He didn’t need a big team, warehouse, or complicated tech setup.

All he did was research what people were struggling with, create a small guide to help them, and promote it to his audience.

I remember thinking, “I’ve been writing for over a year. Why don’t I do this?”

I’d figured out so many things writers were struggling with. One of them was writing attractive headlines for my content.

That weekend, I stopped waiting for perfect conditions and started building.

The First Product

I spent that Saturday and Sunday writing a focused guide on something I’d genuinely figured out through trial and error: how to write headlines that get people to click your content.

It wasn’t a polished, professionally designed masterpiece. It was a 25-page document that shared exactly what I’d learned — the formulas that worked, the mistakes I’d made, and the process I now used every time I wrote a title.

I exported it as a PDF, uploaded it to Gumroad, priced it at $19, and added a simple mention at the end of my next Medium article.

Two days later, someone bought it.

19 dollars. Not enough to quit anything.

But enough to prove something I desperately needed proven: a stranger on the internet decided that what I knew was worth paying for.

That single transaction rewired the way I thought about my own knowledge and its worth.

I made another product. Then another.

Each one was a little better than the last, because each one taught me something the next one benefited from.

What the Income Looks Like Now

Read more

Two years ago, I started this newsletter with a simple goal:

Share everything I was learning about writing online, growing newsletters, creating digital products, and building a creator business.

I decided to keep the newsletter completely free because I wanted as many people as possible to benefit from what I was learning.

Since then, this little newsletter has grown into a community of more than 3,600 creators and counting.

Thank you for reading, replying, sharing my work, and being part of this journey.

Today, I’m excited to share the next chapter.

I’m officially relaunching paid subscriptions.

The free newsletter isn’t going anywhere. I’ll continue sharing my ideas, strategies, and lessons every week.

But if you want to go deeper, the paid membership is where I’ll share the best of what I’m building.

As a paid member, you’ll get:

• Premium newsletters with behind-the-scenes breakdowns of my creator business, experiments, launches, income lessons, and advanced newsletter growth and monetization strategies that won’t appear in the free emails.

• Free access to the Creator Vault, my growing library of premium guides, templates, and resources covering newsletter growth, digital products, audience building, and monetization.

• Early access to the Creator’s Club, my private community launching in early August, where writers, coaches, and creators can connect, learn, and grow together.

If you’ve found value in this newsletter over the past two years, becoming a paid member is the best way to support my work while getting access to everything I create.

To celebrate the relaunch, the annual membership is just $60/year—only $5 per month.

This is an introductory launch price, and it will increase by 15% next month.

If you’ve been thinking about joining, now is the best time.

I’d love to have you inside.

Cheers,

Mark

Upgrade Now and Enjoy Every Member Perk

When I launched my first digital product, I had absolutely no idea what to charge.

So I did what most first-time creators do — I picked a number that felt reasonable, listed it, and hoped for the best.

Two days later, someone bought it. I was thrilled.

But when the excitement wore off, I realized something uncomfortable: I had no idea why I chose that price.

I was completely guessing. And if I were going to build a real income from digital products, I couldn't rely on guessing.

Since then, I’ve learned that pricing is neither random nor purely logical. It’s psychological.

The number you put on your product shapes how people perceive its quality before they’ve read a single word of your sales page.

Get it wrong in either direction, and you lose sales — not because your product is bad, but because the price told the wrong story.

Here’s what I’ve learned about getting it right.

Pricing Is Part of the Story You Tell

Before we get into numbers, understand this: your price isn’t just what people pay. It’s a signal.

Price something too low and people quietly assume it must not be very good. We’ve all passed on a free or dirt-cheap product because it didn't feel like it would deliver real value.

Price something too high without the right context, and people click away before they even give you a chance.

The right price does three things at once:

Price Based on Transformation, Not Content

This is the most important shift you can make in how you think about pricing.

People don’t pay for information. They pay for results.

Your buyer isn’t purchasing an ebook, a template, or a short course.

They’re purchasing the outcome they believe the product will give them. The sooner you internalize this, the better your pricing decisions will be.

Ask yourself honestly: what does my product actually do for someone?

A course that helps a freelancer land their first paying client isn’t a collection of videos — it’s a path to income that pays for itself with one project. That’s worth significantly more than $30.

A fitness guide that helps someone lose weight and feel confident again isn’t a PDF — it’s a change in how someone experiences their own body. That has real, meaningful value.

Before you settle on a price, write down the exact transformation your product delivers.

Then, the price is based on that outcome, not on the number of pages, modules, or hours of content involved.

Match Your Price to Your Offer Type

Not every product should be priced the same way. A rough framework that works well:

• Low-ticket ($10–$100)

This works best for entry-level products like ebooks, checklists, template bundles, or short guides.

The goal here isn’t maximum revenue per sale — it’s building trust and getting more people into your world.

A $27 or $37 product with a clear, specific promise can convert extremely well and create buyers who come back for more.

• Mid-ticket ($100–$500)

This suits more substantial products, such as online courses, workshops, or memberships.

At this level, buyers expect depth and a clear path to a meaningful result.

A $197 course on a specific, in-demand skill is absolutely achievable — as long as the transformation is clear and the content delivers.

• High-ticket ($500–$5,000+)

This is for premium experiences such as coaching programs, masterminds, or advanced training, with direct access to you.

Fewer buyers, but significantly higher revenue per sale and usually a more committed, results-driven audience.

Decide where your product genuinely sits in that range, then price it accordingly.

Pricing Mistakes That Cost You Money

A few common errors worth avoiding:

• Underpricing out of fear.

Many first-time creators charge far too little because they’re terrified nobody will buy.

But a price that’s too low can actually hurt you — it signals low value before someone has even looked at what you’re selling.

Confidence in your price communicates confidence in your product.

• Copying competitors blindly.

Looking at what others charge is fine for context, but your audience, positioning, and offer are unique. Price for your product, not someone else’s.

• Pricing by page count or effort.

A 35-page guide that solves a specific, painful problem completely can absolutely outsell a 200-page course that’s vague and unfocused. People pay for solutions, not volume.

• Never raising your price.

If you’ve sold dozens of copies and your customers are getting great results, then staying at your launch price leaves real money on the table. Raise it. You’ve earned it.

Test, Learn, and Adjust

Here’s the freeing truth about pricing: it’s not permanent.

Start with a number you feel genuinely confident about — not the lowest possible price, but one that reflects the value you’re delivering.

Then pay attention. If buyers keep telling you it should cost more, believe them and raise it.

If sales are slow, look honestly at your messaging before dropping the price — often the problem is how the value is communicated, not the number itself.

The market will guide you. But you have to be willing to start, watch what happens, and adjust without taking it personally.

Pricing is a skill like any other. The more you practice it, the more natural and profitable it becomes.

Want to learn more about creating and selling digital products?

Your First $1k Digital Product covers everything from finding profitable digital product ideas to launching and earning your first $1k.

→ Click here to get the guide

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I started writing online during the 2020 lockdown.

Back then, I gave myself a simple challenge: publish one article a day for 30 days, just to see what would happen.

To put it politely… my first articles were terrible.

I made almost every mistake a new writer could make. I used big, complicated words when simple ones would have worked just fine.

I wrote huge walls of text that were painful to read. And right before hitting publish, I’d spend about two seconds coming up with a headline.

My logic was simple: if the article was good enough, people would read it anyway.

I was wrong.

Most of my articles disappeared into the internet without anyone noticing. Barely anyone clicked.

It didn’t matter how much effort I’d poured into the content; nobody ever made it past the headline.

Then one day, I decided to experiment.

Instead of rewriting the whole article, I just rewrote the headline. That one small change doubled the readers on that post.

So I got curious. I started studying headlines — collecting examples, breaking down what worked, building my own formulas, and testing them again and again.

Eventually, I had a swipe file of headline templates that made writing titles almost effortless.

Then a simple thought hit me: what if other writers could use this, too?

So I turned my headline formulas into a small PDF and uploaded it to Gumroad.

It became my very first digital product. Not long after, I made my first sale.

That experience taught me something I still think about all the time:

Your best digital product idea is usually hiding inside a problem you’ve already solved for yourself.

You don’t need to invent something groundbreaking. You just need to package a solution that’s already worked for you.

If you’re trying to figure out what to create next or you’re chasing your first $1,000 online, here are three simple ways to find a winning idea.

1. Look for problems you’ve already solved

Most people assume they need a genius, never-been-done-before idea. You don’t.

Think back over the last year. What did you learn? What skill did you pick up? What challenge did you finally figure out?

Maybe you grew your newsletter from scratch. Maybe you built a Notion dashboard that keeps your whole life organized. Maybe you made a spreadsheet that saves you hours every month.

If something made your life easier, there’s a good chance someone else is stuck on that same problem right now. Your solution could be their shortcut.

2. Pay attention to the questions people keep asking

One of the easiest ways to spot a product idea is to simply listen.

What do people ask you over and over in email replies? What do friends always come to you for advice about? Which DMs do you find yourself answering again and again?

Repeated questions are a signal — they mean there’s real demand.

If you’ve answered the same question ten times, it’s probably ready to become a guide, checklist, template, or mini-course.

That’s exactly how a lot of successful digital products get started: not from inspiration, but from repetition.

3. Look at what people are already buying

One of the biggest mistakes new creators make is trying to invent a brand-new category from nothing. Don’t do that.

Instead, study the market. Browse marketplaces like Gumroad, Etsy, or Whop. Look at what’s already selling well in your niche.

Read the reviews, notice what buyers love, and notice what they wish had been included.

The goal isn’t to copy. The goal is to understand what people already want to pay for, and then build something a little better, a little more specific, or a little more useful.

Competition isn’t a bad sign; it usually means people are already spending money in that space.

Start small

Your first product doesn’t need to be a massive course with twelve modules and a certificate at the end.

Some of the best-selling digital products are refreshingly simple:

• An ebook

• A swipe file

• A Notion template

• A resource list

• Or a mix of a few of these

The simpler your product is to create, the sooner you can actually launch it.

And the sooner you launch, the sooner you get real feedback from real customers. Feedback that’s worth far more than another week of tweaking in private.

When I made my first digital product, I wasn’t trying to reinvent the internet.

I simply packaged something that had already helped me.

That’s a lesson I still follow today.

The best creators don’t guess.

They study.

They look at what’s already selling, understand why it works, and create their own version that serves their audience.

I created a small guide that walks you through finding highly profitable digital product ideas you can create and start making money with in less than a week.

Also included in this guide is a curated library of 50+ hot-selling Gumroad products to spark your next idea.

Check it out here.

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We’re in the middle of 2026.

Imagine writing one article every day for a year.

By December 31st, you’d have 365 pieces of content sitting on the internet, each one quietly working for you.

Attracting strangers.

Building trust with readers.

And guiding people toward your offers.

That’s what a content library does when it’s built with intention.

But here’s what most writers get wrong: they create the content without ever creating the offer.

And content without an offer is just a very public diary. Interesting, maybe. Profitable, no.

If you want your writing to earn money, you must understand how attention and income are connected and build a simple system that brings them together.

Why Every Article You Write Is a Long-Term Asset

Here’s something most people underestimate about publishing online: content you post online has a long shelf life.

An article you write today can be discovered six months from now by someone who has never heard of you.

It can show up in a Google search, get shared in a community, or land in someone’s feed at exactly the right moment.

That one article could be the thing that turns a stranger into a loyal reader and eventually a paying customer.

This is what makes consistent writing so powerful. Every piece you publish is another entry point into your world.

Another chance to be found. Another small machine running quietly in the background, attracting attention and building trust around the clock.

But attention alone doesn’t pay the bills.

You need something to sell.

An offer.

The Two Things You Need to Turn Writing Into Income

It really comes down to this:

Attention — which comes from showing up consistently and publishing content your audience actually finds useful.

An offer — something you sell, whether that’s a freelance service like ghostwriting or copywriting, or a digital product like an ebook, a template bundle, or a short course.

Without attention, nobody knows your offer exists. Without an offer, your writing is a hobby with no revenue.

The magic happens when you combine the two — consistent content that builds an audience, pointed toward a product that solves a real problem.

That combination is the whole system. And it’s simpler to build than most people think.

A Simple Three-Step System to Monetize Your Writing

Step 1: Find the problem your audience keeps coming back to

Before you build anything, spend time listening to your readers.

What do they struggle with most?

What questions keep coming up in your comments, DMs, or replies?

If your audience is beginner writers, their biggest frustration might be getting their first readers or subscribers.

If you write for freelancers, it might be finding clients or raising their rates.

Pay attention to the patterns; they’ll tell you exactly what to build.

Step 2: Create a simple digital product that solves that one problem

You don’t need a massive course or a 300-page book to get started.

In fact, simpler is often better.

A focused 40 to 50-page guide, a practical checklist bundle, or a tight 45-minute workshop can be just as valuable  as something ten times the size.

The goal is to solve one specific problem completely.

For example, if your audience struggles to write engaging headlines, you could create a resource like “50 Proven Headlines for High-Engagement Articles” and sell it for $37.

It’s specific, useful, and priced low enough that buying it is an easy decision.

Once it’s ready, list it on a platform like Gumroad or Stan Store.

These platforms handle payment processing and delivery automatically. You set it up once, and it runs on its own.

Step 3: Mention your product naturally inside your articles

This is where everything comes together.

At the end of each article, add a simple, relevant call to action that points readers to your product.

Something like: “Want 50 ready-to-use headlines for your next article? Grab my guide here.”

You don’t need to do hard selling. No awkward pitches. Just a natural next step for readers who found your article useful and want to go deeper.

The Bigger Picture

Your articles bring attention. Your product provides the solution.

Together, they create a system that works for you continuously, not just when you’re actively promoting something.

This is what separates writers who earn from writers who just write for fun.

It’s not about having a large audience. It’s about being intentional — building content that leads somewhere, and having something worth leading people to.

Write daily. Build your library. Create one offer that solves a real problem. Then let the two work together.

That’s not just a content strategy. That’s a business.

Want the exact roadmap for creating and selling your first digital product, even if you’re starting with no audience and no experience?

→ Click here to get the guide

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When you hear “digital products,” what comes to mind?

A PDF ebook? A Notion template? Or a 1-hour course?

Well, these might look simple, but there are creators who’ve made millions just creating one or 2 of these.

Every week, I spend a fair amount of time on the Gumroad marketplace researching which digital products sell.

Recently, I came across a creator who’s made over $2.3 million from a single digital product.

The creator wrote a guide called The Art of X, which helps you build an audience on X and monetize it.

The product is priced at $297, has over 7,900 sales, and a 97% five-star rating.

Total revenue from this single product: over $2.3 million.

This guy made over $2 million from a guide that teaches people how to grow their X accounts.

If you add upsells such as 1:1 coaching or a paid community, he must have made double that figure.

Think about it: there are other creators making a killing by teaching people how to grow their LinkedIn, Instagram, or YouTube accounts.

Some are raking in cash teaching people how to tend to their indoor plants, improve their credit scores, or take photos with drones.

That’s the power of the creator economy. A single PDF or Notion template can create generational wealth if done right.

Whatever you’ve figured out through experience, someone else is currently struggling with the same thing and would happily pay for the shortcut.

All you have to do is take what you know and turn it into a digital product that helps them.

Maybe you’ve worked in finance your whole life and have some knowledge of the industry; teach others how to get in.

Or maybe you are good at playing chess, poker, or snooker. Teach others your secret tricks to win games.

And in case you need some inspiration, here are 9 more products I’ve researched that are making a killing on Gumroad.

Check them out.

9 More Products Making Real Money on Gumroad Right Now

To give you more inspiration, here are 9 other products I found, each one proving that digital products work across different niches.

2. Live Intentionally: 90-Day Self-Improvement Program by Strongland Publishing — 13,000+ Sales ($260k+)

A 300-page ebook and audiobook on self-improvement priced at $19.99.

With over 13,000 sales, that’s more than $260,000 in revenue in one of the most competitive niches online.

Evergreen topics like personal development never run out of buyers.

3. Book Tracker by Champion Challander — 5,000+ Sales ($75k+)

A simple Excel spreadsheet for tracking books you’ve read, priced at $15.

Over 5,000 sales means over $75,000 earned from a single spreadsheet file.

Functional tools that solve everyday problems consistently outsell content that people think sounds impressive.

4. Life OS Tracker Bundle by Champion Challander — 2,000+ Sales ($78k+)

Four spreadsheet workbooks bundled together — a book tracker, a habit tracker, a money tracker, and a resolution tracker, priced at $39 as a bundle.

Over $78,000 in revenue.

Bundling related products dramatically increases both perceived value and your average order value.

5. Obsidian Starter Kit by Sebastian Dubois — 1,000+ Sales ($200k+)

A starter kit and community for users of the productivity app Obsidian, priced at €199.99.

Over €200,000 in revenue from a niche software audience.

Passionate tool users will pay premium prices for resources that help them get more from the tools they already love.

6. The Art of Breaking Into Investment Banking by Anubhav Jain — 750+ Sales ($7k+)

An ebook guiding readers on how to break into investment banking, priced at $9.99.

Your career experience is a product waiting to be written.

Whatever path you’ve navigated professionally, there are people at the beginning of that same road who would pay for honest, practical guidance.

7. Football Photography Preset Pack by Otto Arney — 1,800+ Sales ($27k+)

Six Lightroom presets designed for football photography, priced at $15.

Over $27,000 from a downloadable file.

Creative assets such as presets, templates, brushes, and filters are in high demand across the photography, design, and video communities.

8. Airline Stopover Guidebook by Lara and Aldin - 2900+ sales ($55k)

This guide promises to help you turn long, boring airport layovers into mini vacations. You can discover free hotels, city tours, and even visa assistance.

This ebook is priced at €19 and has over 2900+ sales and 108 five-star ratings. That’s over $55k in revenue from this one guide.

This proves how you can turn what you know into a solid income stream.

9. Hockey Tactics 2026 by Jack Han — 700+ Sales ($25k+)

A tactical guide for hockey coaches and players, priced at $35, with over 700 sales.

That’s $24,500 from an audience most people would never think to target.

Niche sports communities are passionate, underserved, and willing to pay for genuine expertise.

I earn over $3,000 every month selling digital products on Gumroad. I created a little guide that shares everything I learned about creating and selling digital products.

You will learn how to find, validate, create, and get your first sale in less than a week.

Get it here.

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In my first year writing online, I made less than $1,000 after 12 months of consistent effort.

I was publishing on Medium every week, doing the best I could, and earning less than $100 a month from their Partner Program. It was demoralizing.

I watched other creators talk about their income and wondered what I was missing because whatever it was, I clearly hadn’t figured it out yet.

Eventually, I switched to freelance writing, which paid better.

But trading my time for client money came with its own set of problems.

I had to face difficult clients, unpredictable income, and the constant pressure of chasing the next project just to keep the lights on.

Then two years ago, I discovered Substack, started this newsletter, and slowly built something different — a business that pays me consistently without chasing clients or hoping a platform algorithm decides to reward me this month.

The shift didn’t happen because I found a secret tactic or a smarter content strategy.

It happened because I finally learned two things that most creators struggle with:

• How to get attention.

• And how to monetize it.

Those two things, done in sequence, are the entire blueprint for a profitable creator business. Everything else is details.

Step One: Get Attention

Before you can build any kind of income from content, people need to know you exist.

This sounds obvious, but it’s the step most creators either rush through or approach backward.

They focus on monetization before they’ve built any meaningful audience, wondering why their product launch flopped when they only have 200 followers, or why nobody clicks their links when barely anyone is reading their newsletter.

You cannot monetize an audience you haven’t built yet.

The good news is that creating attention online has never been more accessible.

Every platform now lets you reach people who’ve never heard of you for free, with nothing more than consistent effort and content worth reading or watching.

The format you choose doesn’t matter, but it should match how you naturally communicate.

If you’re comfortable on camera and energetic, a YouTube channel, TikTok, or Instagram Reels might be your fastest path to building that audience.

If you’re an introvert like me, a newsletter on Substack or short-form posts on LinkedIn and X are equally powerful.

It doesn’t matter. Just pick one format. Show up consistently. Do it for a full year without expecting dramatic results in the first six months.

By the end of a year, if you’ve been consistent enough and created content that’s useful to a specific type of person, you’ll have at least 1,000 followers or subscribers.

A thousand people following you, watching your videos, or reading your weekly newsletter is enough to build a profitable business.

You don’t need tens of thousands. You need a small, engaged, trusting audience that you can sell something to.

Which brings us to step two.

Step Two: Monetize That Attention

Here’s the part that took me a while to figure out.

If you’re writing newsletters, publishing articles, or creating videos and you have nothing to sell, you don’t have a business. You have a hobby. But not a business.

An audience that trusts you is only valuable if you have an offer attached to it.

An offer is simply anything that solves a problem your audience has, delivered in exchange for payment.

That could be an ebook or short guide that teaches something your audience keeps asking about.

A paid community where like-minded people support and learn from each other.

A mini-course or workshop that takes someone through a transformation in a focused, structured way.

A coaching offer where you work directly with people to help them achieve a specific goal.

Or any combination of these, priced and positioned for the specific people following your work.

The right offer for you isn’t determined by what’s popular or what other creators are selling.

It’s determined by what your audience needs and is willing to pay for.

The simplest way to find that out?

Pay attention to what they ask about most often, what they struggle with, and what outcomes they’re trying to achieve.

Your offer is the bridge between where they are and where they want to be.

Why Most Creators Never Make Money from their Content

The pattern I see over and over is this: creators spend years obsessively focused on the wrong metrics.

They track follower counts and subscriber milestones.

They celebrate hitting 500 subscribers, then 1,000, then 2,000 while still making almost nothing from their content.

The milestone isn’t the goal. The business is the goal.

Follower counts don’t pay bills. Subscriber numbers don’t buy groceries.

What pays you is the combination of an engaged audience and an offer that solves a problem they have.

The writers earning from their content have mastered exactly these two things.

They create content that consistently attracts the right kind of attention. And then they build offers that convert that attention into revenue.

Their newsletter or channel isn’t just a place where they post content and get likes. It’s a functioning business with receipts attached to it.

That’s what’s available to you, too. Right now, not eventually. Not once you hit some arbitrary milestone, but as soon as you build a small, trusting audience and give them something worth buying.

Stop chasing the next subscriber milestone. Start building the offer that makes those subscribers worth having.

Want the exact roadmap for creating and selling your first digital product, even if you’re starting with no audience and no experience?

→ Click here to get the guide

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When I started writing online a few years ago, I obsessed over quality.

I would spend days writing the perfect newsletter, agonize over one blog post for a week, or wait until everything felt polished before hitting publish.

Over time, I learned that there’s nothing like a perfect post. There’s no perfect video, newsletter, or email. Just create your work, put it out there, and let the audience decide if it’s good or not.

Your audience can’t fall in love with work they never see. They can’t buy from someone they’ve forgotten about. And they definitely won’t trust a stranger who shows up once a month with something to sell.

So, if you plan to make money as a creator, forget about perfection and focus on being visible.

Show up. A lot. Every day, if possible.

What happens when you stay consistently visible

When you commit to showing up regularly, three things happen that directly affect your income.

1. You build familiarity

There’s a well-known psychological principle called the mere-exposure effect.

Simply put, the more someone sees you, the more they like and trust you. It sounds almost too simple, but it’s true.

Look at any major creator online.

When they post, people engage, even if the content isn’t their best. That’s not luck.

That’s the result of years of showing up consistently until their name became familiar, trusted, and worth paying attention to.

They built that audience one post at a time, and now familiarity does a lot of the heavy lifting for them.

Your audience needs to see your name in their inbox regularly before they feel comfortable spending money with you.

2. Selling becomes easier

Most people think selling is about having the right pitch or the perfect offer.

But the truth is, selling has far more to do with trust than it does with value.

Think about your own buying habits. When you discover someone new online, and they immediately try to sell you something, what do you do? You ignore it.

But when someone you’ve been reading for months mentions a product or service? You at least consider it. You might even buy it the same day.

That’s what consistent visibility creates. It warms your audience up long before you ask them for anything.

By the time you make an offer, it doesn’t feel like a sales pitch. It feels like a natural recommendation from someone they already know.

3. Your voice gets stronger

This one is less about money and more about craft, but it matters just as much.

Every creator who has been writing, making videos, or recording podcasts for a few years has the same experience when they look back at their early work: it’s dull. Embarrassing sometimes.

But that’s exactly how it’s supposed to go.

The only way to develop a distinct, confident voice is to produce a lot of content over a long period of time.

You can’t think your way to a better writing voice. You can’t read your way there either.

You have to write your way there, post after post, newsletter after newsletter, until what felt forced starts to feel natural.

Without a consistent output, there’s no archive to look back on. And without an archive, there’s no way to measure how far you’ve come.

What this looks like in practice

You don’t have to be everywhere at once. You just have to pick your platform and commit to it.

If you’re a writer, send that newsletter every week. Write and publish blog posts consistently. Show up in people’s inboxes on a predictable schedule.

Over time, that visibility becomes your biggest advantage.

Don’t hold back waiting for a perfect post. Don’t delay until you feel ready. Just ship it, learn from it, and show up again tomorrow.

The creators making money online aren’t always the most talented.

They’re the most visible.

Want a clear roadmap for creating and selling your first digital product, even if you’re starting with no audience and no experience?

→ Click here to get the guide

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In 1994, Mariah Carey recorded All I Want for Christmas Is You.

That one song has earned her $60m+ and continues to bring in around $500,000 every single year.

That’s more than two decades of royalties from something she created once.

That’s the magic of building something once and getting paid for it over and over again.

Now, you and I may not be pop stars. We may never create the next global Christmas anthem, but we can learn something powerful from Mariah’s example.

We live in a time where the internet gives everyday people the tools to build and distribute their work at scale.

The barrier to entry has never been lower. And the opportunities are practically unlimited.

Let’s break it down.

The World Has Moved Online

In 2014, global e-commerce sales were around $1 trillion.

By 2020, that number had jumped to $4.2 trillion.

Today, it has surpassed $6 trillion and is still growing year on year.

That’s not a trend. That’s a permanent shift in how the world economy operates now.

People shop online. They learn online. They consume entertainment, build businesses, and spend significant portions of their income online.

The internet isn’t a supplement to the economy anymore — it is the economy, at least for an increasing share of everything that gets bought and sold.

What this means is that there has never been a better time to build something digital.

The infrastructure exists. The payment systems exist. The distribution platforms exist. The audience is already there, already spending money, already looking for solutions to problems you might know how to solve.

The barrier to entry has never been lower. The opportunity has never been larger.

Build Once, Sell a Million Times

Creator Jack Butcher put this idea: “Build once. Sell twice.”

It sounds almost too clean to be true. But look at how it plays out in practice across every creative and knowledge-based field.

• An author writes a book once and earns royalties every time someone buys it for many years or even decades after publication.

• A fitness coach records an online course once and wakes up to new student enrolments every morning.

• A developer builds an app once and earns from downloads, subscriptions, or in-app purchases for years.

The common thread is leverage. You invest your time and knowledge upfront to create something that can be delivered to an unlimited number of people without requiring your ongoing presence for each transaction.

This is different from trading your time for money, which is how most people earn a living, and why most people face a hard ceiling on what they can earn.

There are only so many hours in a day. There is no ceiling on how many times a digital product can sell.

What This Looks Like for Everyday People

You don’t need to be a pop star or a bestselling author to access this model.

Here’s what it looks like for ordinary people with knowledge worth sharing:

• Write about something you know well, package it into a focused ebook or guide, and sell it on Gumroad or Payhip. Every time someone finds your content and clicks your link, there’s a chance of a sale — whether you’re working or not.

• Create a short course teaching a skill you’ve mastered and host it on a platform that handles payment and delivery automatically.

• Design a set of templates — Notion dashboards or social media templates, and list them for sale. People buy shortcuts, and a great template saves hours of work they’d otherwise do manually.

• Start a newsletter, build a loyal audience around a specific topic, and monetize with digital products, paid subscriptions, sponsorships, etc.

The content you create today continues to attract new readers months or years later.

In every case, the effort is front-loaded, and the returns are ongoing.

That asymmetry — work hard once, earn repeatedly — is what makes this model so powerful.

The Honest Truth About Passive Income

I want to be straight with you, because most content about passive income glosses over the part that actually matters.

None of this is instant. None of it is effortless. And in the beginning, none of it is truly passive.

You’ll spend real time creating something with no guarantee that it will sell.

You’ll go through the uncertainty of a first launch, the disappointment of slow early sales, and the temptation to give up before the compounding has had time to work.

But here’s what’s also true: the internet doesn’t care where you live, what your educational background is, or what professional credentials you have.

It doesn’t care if you’re a truck driver in the Midwest or a teacher in Mumbai or a stay-at-home parent in Manchester.

All it asks is whether you can create something valuable for a specific person who needs it.

If the answer is yes, then the model is available to you. You don’t need permission to get started either; you can create and launch your first product this weekend.

Remember, the first product is the hardest.

After that, you understand the model in a way you never could from reading about it.

You know how to create something people want. You know how to position it and price it. You know how to promote it without feeling awkward. And you may have proof in the form of sales that what you know is worth paying for.

Mariah Carey recorded that song once. The checks haven’t stopped since.

Your version of that song is a simple digital product waiting to be built.

Want a clear roadmap for creating and selling your first digital product, even if you’re starting with no audience and no experience?

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When I first started exploring digital products, I assumed it would take months to build something worth selling.

So I decided to run a small experiment instead.

I asked myself one simple question:

What problem have I struggled with and figured out a solution to?

The answer was clear — how to write headlines that get more views for your article.

This was a problem I’d struggled with while writing articles on Medium, and I’d figured out a solution to.

So I spent a weekend putting together a small guide called “Viral Headlines Formula,” listed it on Gumroad for $19, and mentioned it at the end of my Medium posts.

Three days later, I made my first sale.

It wasn’t life-changing money. But it changed my thinking completely.

Because it proved something I’d been told but hadn’t yet believed: you don’t need a massive course, a big team, or a complicated sales funnel to earn money from digital products.

You need one simple product that solves a specific problem, and you need to get three things right.

Here they are.

1. Know Exactly What Problem You Solve

This is the foundation on which everything else is built. Get this wrong, and nothing else you do will fix it.

The mistake most people make is creating a product around a topic they find interesting rather than a problem their audience is actively trying to solve.

There’s a difference between a problem people have and a problem people are desperate to fix. You want the second kind.

The best way to find it? Talk to people. Read the comments on your posts. Pay attention to the DMs and emails you receive. Look at what questions keep coming up in communities related to your niche.

If you’ve personally struggled with something and found a way through it, that’s often your clearest signal because if you had that problem, someone else almost certainly has it too.

The more specific the problem, the better.

“How to grow online” is too vague.

“How to get 1000 new subscribers to your newsletter” is specific enough that someone will pay to learn.

Specificity is what makes a product feel immediately relevant to the right buyer.

2. Know Exactly Who Has That Problem

Finding a real problem is step one. Knowing precisely who experiences that problem is step two, and it’s where many creators get stuck.

Because it’s one thing to have a good product idea.

It’s another thing to know who you’re selling it to, where they spend their time, what language they use to describe their struggles, and what would make them trust you enough to hand over their money.

Your target buyer shapes everything — the way you write your sales page, the platform you use to promote your product, the price point you choose, and even the title of the product itself.

A headline guide for beginner bloggers looks and sounds completely different from one for experienced copywriters.

Get specific about your person. Not “writers” but “writers who are just starting out and can’t figure out why nobody clicks on their articles.”

The more clearly you can picture that one person, the more directly you can speak to them. And when someone reads your sales page and thinks this was made specifically for me, they are more likely to buy.

3. Sell the Transformation, Not the Product

This is the one that trips up even experienced creators, and it’s worth taking a moment to really understand it.

Nobody wakes up in the morning thinking I’d really love to buy a PDF today.

Nobody searches the internet for “50-page ebook to purchase.”

What people wake up with is a problem — a frustration, a goal they haven’t reached, a gap between where they are and where they want to be.

They’re looking for a way across that gap. Your product is the bridge.

So when you describe what you’re selling, don’t describe the product. Describe the outcome.

Don’t say: “A 50-page guide on newsletter growth.”

Say: “How to go from 0 to your first 1,000 newsletter subscribers even if you’re starting from scratch.”

The first version tells someone what they’re buying.

The second version shows them what their life will look like after they buy it.

That distinction is everything in how people decide whether to purchase.

Every sales page, every promotional post, every call to action should be answering the same question in the reader’s mind: what’s in it for me?

Lead with the result.

Make the transformation obvious. And let the product be the vehicle that delivers it.

Put It All Together

Most people overcomplicate digital products.

They wait until they have the perfect idea, the perfect audience, the perfect launch strategy.

Meanwhile, someone with a simpler product and a clearer message is already making sales.

You don’t need perfect. You need to be specific. Solve a real problem, for a real person, and sell the result, not the PDF or swipe file.

Get those three things right, and you’ll be surprised how quickly everything else starts to work.

If you need help figuring out how to create and sell your first digital product, I've made a guide that shows exactly how to do it.

It’s 3 years of experience, compressed in one place, to help you avoid all the mistakes I made.

Inside, I break down everything from finding profitable product ideas and validating demand to creating products with AI and getting your first sale within 48 hours.

If you want to build a simple digital product that can generate $ 1k+ per month, this guide will show you how.

Click here to get the guide →

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Every day, millions of people post valuable content on the internet for free.

They write helpful threads. They share tips in the comment sections. They post reels that teach people something useful.

They show up consistently, share their best thinking, then close the app and go back to their day.

Maybe that’s exactly where you are right now.

You’ve been writing online for a while. People read your content. Some follow you. A few messages you sent genuinely helped them. The engagement is there. The audience is slowly building. But when you look at your income? Nothing has changed.

But what you may not understand is this: the gap between posting for free and getting paid to post isn’t talent. It’s not follower count. It’s not waiting for a viral moment to change your trajectory.

It’s having an offer to sell.

The Expensive Lesson I Had to Learn Myself

I spent months writing online before I figured this out, and I mean really writing, consistently, on multiple platforms.

Medium articles. Newsletter posts. Threads on X…

Content that was working in the sense that people were reading it, sharing it, and responding to it.

The audience was paying attention. But attention without an offer attached to it doesn’t pay any bills.

I’d built something that looked like a business from the outside and had zero revenue on the inside.

Then one weekend, I did something that changed everything.

I took what I’d been writing about for free — the same knowledge, the same insights, the same frameworks I’d been putting into posts and packaged it into a simple digital product.

A focused guide that went deeper than any single article could.

I uploaded it to Gumroad, priced it at $19, dropped a link at the end of my next post, and kept writing like I always had.

The difference was that now every post had a destination.

And the sales started coming in.

The Model Is Simpler Than You Think

Here’s the entire framework, and I want you to notice how unsexy and straightforward it actually is.

You write consistently about a topic you know well.

You build a small audience of people interested in that topic — not thousands, just enough people who trust what you say.

Then you create one simple digital product that goes deeper than your free content: an ebook, a template bundle, a mini-guide, a short course.

You mention it naturally at the end of your posts. You let it sell while you sleep.

No complicated sales funnels. No paid advertising. No camera crew or studio setup. No chasing brand deals or waiting for platform payouts.

Just the content you were already creating, now pointed at something that generates income every time the right person finds it.

The math works even at a modest scale, and this is the part that surprises most people.

A $19 ebook sold to just five people a day is $2,850 a month.

That’s not a massive launch or a viral moment.

That’s five people, out of the millions searching the internet every day, who found your content, trusted what you had to say, and decided your product was worth $19 to them.

Do that with a $37 product? Five sales a day is $5,550 a month. From content you’d be creating anyway.

Why Digital Products Change Everything

Here’s what makes this model different from every other way creators try to monetize.

A digital product exists once and sells indefinitely.

You write a post on a Monday, someone discovers it through a Google search six months later, reads it, clicks your link, and buys your product.

You get a Gumroad notification while you’re at the gym, or having lunch, or spending a Saturday morning with your family.

That’s what getting paid to post actually looks like in practice.

Not unpredictable platform payouts. Not waiting for a brand to notice you. Not grinding out sponsored content for products you don’t actually use.

Your knowledge, packaged once, is selling over and over to people who need it long after you wrote the post that introduced them to you.

Compare that to the alternative: continuing to post valuable content for free indefinitely, watching other creators monetize the same knowledge you’re giving away, and wondering why the audience you’re building never quite translates into income.

The content is the same either way. The only difference is whether you’ve given that content somewhere useful to lead people.

What’s Actually Stopping You

If you’ve been creating content online for any length of time without a product attached, I want you to sit with this question honestly: What are you waiting for?

Most people are waiting to feel ready. To have a bigger audience. To have a better idea. To know more about marketing, design, or sales pages before they start.

But the creators making money from digital products didn’t start when they felt ready.

They started before they felt ready, with an imperfect product and a small audience, and they built from there.

Every sale taught them something. Every piece of feedback improved the next product. The learning happened because they started, not before.

You don’t need to be the most knowledgeable person in your niche. You don’t need thousands of followers. You don’t need a team, a budget, or a complicated setup.

You need one specific problem your audience has, one clear solution you can package into a downloadable product, and the decision to stop giving everything away for free.

You’re already doing the work. Every post you write, every tip you share, every insight you put out into the world — that’s the raw material.

The product is just that material, organized and packaged in a way that’s worth paying for.

The only thing missing is the product itself. And that’s entirely fixable.

I made a guide to show exactly how to create and sell a digital product in less than 7 days. It’s 3 years of experience, compressed in one place, to help you avoid all the mistakes I made.

Inside, I break down everything from finding profitable product ideas and validating demand to creating products with AI and getting your first sale within 48 hours.

If you want to build a simple digital product that can generate $ 1k+ per month, this guide will show you how.

Click here to get the guide →

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Three years ago, I created a small guide on writing better headlines for your content.

I wrote it in Google Docs over the weekend, drawing on everything I’d learned from writing on Medium for a few years.

Once I was done, I uploaded it to Gumroad, dropped the link at the end of a few Medium stories, and moved on with my day.

A few days later, someone bought it.

That notification  changed how I thought about making money online.

Before that sale, everything I earned as a writer came from the Medium Partner Program or from freelance clients. My writing income was unpredictable and entirely at the mercy of someone else.

That first sale proved something different: if I could create something valuable enough that a stranger would pay for it, I could repeat that process and scale it.

That single realization eventually became a full-time income.

If you’re still on the fence about starting, here are three lessons from that journey I wish someone had handed me on day one.

1. Your First Product Doesn’t Have to Be Perfect,  It Has to Exist

This is what keeps most people stuck indefinitely: the belief that their first product needs to be impressive before they put it out into the world.

It doesn’t.

My first ebook was 25 pages. It wasn’t beautifully designed. It was far from perfect.

However, it was a focused, useful guide that solved one specific problem,  and that was enough to make a sale.

The goal of your first product isn’t to create something perfect. It’s to prove to yourself that the model works.

That first sale builds a kind of self-belief that no amount of planning or preparation can manufacture.

And here’s something most people don’t realize: digital products can be updated. If your first version has gaps, fix them.

Release an updated edition and let existing buyers know they can download the new version.

Your product gets better over time, but only if you launch it first.

Done and imperfect always beats perfect and unpublished.

2. Validate Before You Build

This is probably the most expensive mistake first-time creators make,  and I made it too in the early days.

They spend weeks building a product based on what they think people want, launch it with excitement, and then hear nothing. No sales. Just silence.

The problem usually isn’t the product itself. Nobody validated whether there was real demand before the work began.

Guessing is expensive. Validation is free.

Here’s how to find out whether your product idea has real demand before you invest time creating it:

Talk to your audience directly. If you have even a small following, ask them what they’re struggling with. The answers will tell you what to build.

Browse what already sells on Gumroad and similar platforms. If similar products have reviews and sales, the demand is real.

Go where your target audience already hangs out — Reddit, Facebook groups, Discord communities, X communities — and look for the problems people keep complaining about.

Those recurring frustrations are product ideas waiting to be built.

Run a small, low-budget Meta ad to gauge interest in a product concept before committing to building it in full.

Demand that’s proven before you build is worth ten times more than demand you hope exists after.

3. Don’t Sell the Product ,  Sell the Transformation

When I launched my first few products, my sales copy was all wrong.

I wrote things like:

“This guide has 6 modules.”

“This is a comprehensive 40-page ebook.”

and “An in-depth template for writers.”

Nobody cared. And looking back, why would they?

People don’t wake up in the morning thinking I really need to buy a 40-page PDF today.

They wake up with a problem. A frustration. A gap between where they are and where they want to be.

They’re not searching for a product;  they’re searching for a solution. Your product is just the vehicle that delivers it.

So instead of describing what your product is, describe what your buyer’s life looks like after they use it.

Don’t say: “A 30-page guide on growing your newsletter.”

Say: “How to go from 0 to your first 1,000 email subscribers  even if you’re starting from zero.”

Don’t say: “A template bundle for content creators.”

Say: “Create a week’s worth of content in two hours   without staring at a blank screen.”

The product is the same. But the second version speaks directly to what the buyer actually wants. That’s what makes people click, read, and buy.

Sell the destination, not the vehicle.

The Only Thing Left Is Starting

Three years ago, a 20-page ebook changed the entire direction of my life. Not because it was perfect,  it wasn’t.

Not because I had a big audience ready to buy it,  I didn’t.

But because I stopped waiting and put something real into the world.

The lessons I’ve shared here would have saved me months of doubt and several failed product attempts if I’d known them earlier.

But even learning them the hard way was worth it, because each lesson brought me closer to a business that now runs on its own.

Your first product is waiting to be built. The demand is already out there.

The only question is when you’ll stop waiting and start taking action.

You don’t have to struggle to figure this out, though.

I made a guide to show exactly how to do it. It’s 3 years of experience, compressed in one place, to help you avoid all the mistakes I made.

Inside, I break down everything from finding profitable product ideas and validating demand to creating products with AI and getting your first sale within 48 hours.

If you want to build a simple digital product that can generate $ 1k+ per month, this guide will show you how.

Click here to get the guide →

Paid subscribers of this newsletter get access to:

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A reader named Sarah emailed me a while back, paralyzed by a fear I’ve heard from dozens of writers and creators.

She’d been cooking for 15 years. She knew her way around a kitchen better than most people ever would.

But every time she thought about starting a cooking blog or selling her recipes, the same thought stopped her cold:

I’m not a professional chef. Who am I to teach anyone about cooking?

So she waited. And waited. And kept waiting for the day she’d feel qualified enough to start.

I told her to stop waiting and just begin,  not because she was ready, but because she was ready enough.

Six months later, Sarah had built a newsletter with subscribers who loved her weeknight recipes, launched her first paid course, and was working on a book. She was earning money doing something she loved.

The only thing that changed was that she decided to start before she felt like an expert.

If you’ve been holding back for the same reason, this post is for you.

Almost Every Creator Feels Like an Impostor

Impostor syndrome  is  that nagging feeling that you’re not qualified, experienced, or credible enough to teach or sell anything. It is one of the most universal experiences among creators.

And the frustrating thing is, it doesn’t go away even with more success.

Creators with hundreds of thousands of followers still feel it. Authors with multiple published books still feel it.

It’s not a sign that you’re unqualified. It’s a sign that you care about doing good work.

The mistake is letting that feeling make your decisions for you. Because the truth is, expertise is not a prerequisite for creating valuable content or products. Value is.

The truth is, being a beginner or an intermediate learner often makes you a better teacher than a seasoned expert.

Think about the last time you tried to learn something from someone who had been doing it for 20 years.

They often skip steps without realizing it. They use jargon as if it’s common knowledge. They’ve forgotten what it felt like to be confused by the basics because the basics became second nature to them long ago.

But you?

You remember the confusion. You remember the exact questions nobody seemed to answer clearly. You remember the moment something finally clicked, and what made it click.

That’s a big advantage. Your audience doesn’t need a professor with decades of credentials.

They need someone who can sit beside them, speak their language, and explain things in a way that makes sense to someone at their level.

Learning in public — sharing your process, your mistakes, your breakthroughs, and your questions as they happen — builds trust in a way that polished, expert-level content often doesn’t.

People connect with honesty and relatability far more than they connect with perfection.

People Pay for Value, Not Credentials

Think about the last digital product you paid for.

Did you check the creator’s degree before buying?

Did you research how many years of experience they had?

Almost certainly not.

You bought it because it seemed useful. Because the creator explained something clearly. Because it promised to solve a problem you actually had.

The credential that mattered was relevance,  not a certificate on a wall.

This is true across every category of digital products:

You can sell Notion templates without being a productivity consultant.

You can sell a newsletter growth guide before you hit 10,000 subscribers.

You can sell a writing course before you’ve published a book.

You can sell a beginner’s guide to something you learned six months ago   as long as it helps the person reading it.

You don’t need to be the best in the world at something.

You just need to be further along than the person you’re helping, and willing to share what you know in a way that’s clear and useful.

That gap   is where your value lives.

How to Start When You Don’t Feel Ready

If you’re waiting to feel like an expert before you start, here’s a more practical approach:

1. Document your learning process.

Share what you’re figuring out as you go. Your audience will grow alongside you, and that journey creates loyalty that polished content rarely does.

2. Find your unique angle.

Maybe you’re learning graphic design as a career changer in your forties.

Maybe you’re exploring fitness as someone who’s always hated the gym.

Your specific perspective — your background, your context, your story — is something no established expert can replicate. It’s yours alone.

3. Create content for the person you used to be.

Explain things the way you wish someone had explained them to you when you were starting. That clarity is rare, and people will pay for it.

4. Start smaller than you think you need to.

Your first product doesn’t have to be a 3-hour masterclass.

A focused 30-page guide, a simple template, a beginner-friendly checklist — if it solves a real problem for someone, it’s good enough to sell.

The bar for starting isn’t expertise. Its usefulness.

You’re not selling a certificate. You’re selling a solution to a problem someone has right now.

And if you know how to solve that problem,  you already have something worth offering.

Sarah didn’t wait until she could compete with Gordon Ramsay. She started where she was, shared what she knew, and built something real.

You can do the same. All you need to do is take action today and stop procrastinating.

If you need guidance on how to create a digital product you can sell and start earning some money today, I've made a guide that shows exactly how to do it.

It’s 3 years of experience, compressed in one place, to help you avoid all the mistakes I made.

Inside, I break down everything from finding profitable product ideas and validating demand to creating products with AI and getting your first sale within 48 hours.

If you want to build a simple digital product that can generate $ 1k+ per month, this guide will show you how.

Click here to get the guide →

Paid subscribers of this newsletter get access to:

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I didn’t know I had knowledge people would readily pay for until I put together a small $19 ebook and got my first sale a few days later.

That first sale changed my mind completely.

For a long time, I was purely a consumer. Reading other people’s ebooks. Buying templates. Scrolling through sales pages thinking — huh, smart — and moving on.

Always on the buying side, never the selling side. And underneath all of it, a quiet question I kept pushing away: could I actually do this too?

But once I took action and saw the results, I knew I wasn’t going back.

You see, every day, thousands of creators make money by selling their knowledge as digital products.

They simply take what they know or have experience with and put it into an ebook, a short course, or a template that helps others.

It usually starts with a problem they’ve figured out for themselves.

For me, it was a guide on writing better headlines for your content.

I’d been writing articles on Medium for a while, but I barely got any views or traction.

My stories were quite interesting, and I was confused about what made other writers successful and not me.

After studying a few top writers on the platform, I quickly realized that the difference between their content and mine was the quality of my articles.

The problem were my headlines. They were vague and dull, and they barely gave anyone a reason to click and read.

I got to work, improved my headlines, and within weeks, my views quadrupled.

Once I figured out the solution to my problem, I realized there were probably other writers with the same problem.

So what did I do?

I quickly put together a short guide on how to write better headlines, uploaded it to Gumroad, and shared a few links in my Medium articles.

A few days later, my phone buzzed.

“You made a sale: $19.99”

What Most People Miss About Digital Products

Here’s the thing that doesn’t click until you experience it firsthand.

You’re not manufacturing anything. You’re not managing inventory, negotiating with suppliers, dealing with shipping delays, or handling returns.

You’re taking something you already know — something that comes naturally to you because you’ve lived it, learned it, or figured it out the hard way — and packaging it in a way that saves someone else time, effort, or frustration.

And people will pay for that.

The knowledge gap between where someone is and where they want to be is where your product lives.

You don’t need to be the world’s leading expert on a topic.

You just need to know something useful that someone else is struggling to figure out, and be willing to explain it clearly.

That’s the whole model.

Three Things That Became Clear After My First Sale

1. The demand is already there.

Every single day, millions of people buy ebooks, templates, guides, and online courses.

They’re actively searching for shortcuts and solutions to problems they’re stuck on.

The market isn’t waiting to be created — it already exists, and it’s enormous.

The only question is whether you’ll show up in it with something useful.

2. Small products can build real businesses.

A $20 ebook doesn’t sound impressive. But that modest $20 guide, sold to just 10 people a day, brings in $6,000 a month   from something you built once on a weekend.

Digital products don’t expire, don’t run out of stock, and don’t require you to be actively working for each sale.

They keep earning while you sleep, while you’re with your family, while you’re doing literally anything else.

That’s a different relationship with income than trading hours for money.

3. You figure it out by doing.

When I made that first ebook, I didn’t know how to design a proper cover. I didn’t know how to write a sales page that converted.

I had no idea how to price anything or promote it effectively. I just created something and put it out there.

Each product I built after that benefited from what the previous one taught me.

The path gets clearer the moment you start walking it,   and it stays murky as long as you’re standing still, waiting to feel ready.

The Day Everything Shifted

The day I made that first $19 was the day the internet stopped being somewhere I scrolled and started being somewhere I sold.

That shift in identity — from consumer to creator, from buyer to seller — is worth more than any individual sale.

Because once you see yourself as someone who has something valuable to offer, you start making decisions differently.

You start looking at your own knowledge and experience through a different lens.

The things that feel completely obvious to you — the skills you’ve built, the problems you’ve solved, the shortcuts you’ve figured out — are not obvious to everyone.

Someone out there is searching for exactly what you know right now.

They’re on Google, on Reddit, on social media, looking for someone to explain what you could explain in your sleep.

They’re willing to pay for it. The only way to find out how much is to package it up and put it out there.

You already have what you need. The question is whether you’ll use it.

That’s why I created a small guide to help you sell your knowledge as a digital product.

It’s 3 years of experience, compressed in one place, to help you avoid all the mistakes I made.

Inside, I break down everything from finding profitable product ideas and validating demand to creating products with AI and getting your first sale within 48 hours.

If you want to build a simple digital product that can generate $1k+ per month, this guide will show you how.

Click here to get the guide →

Paid subscribers of this newsletter get access to:

• Exclusive members-only newsletters

• Full access to the Creator Vault (my bundle of premium guides and resources)

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Upgrade your subscription →