<script data-pm-proxy="intercept"></script><?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Sunday Reframe]]></title><description><![CDATA[Build a career that expands your life. For ambitious professionals who want to intentionally build a successful career without sacrificing what matters most. Every Sunday, get one new way of thinking to help you make better career and life decisions.]]></description><link>https://thesundayreframe.substack.com</link><image><url>https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png</url><title>The Sunday Reframe</title><link>https://thesundayreframe.substack.com</link></image><generator>Substack</generator><lastBuildDate>Wed, 02 Sep 2026 06:05:24 GMT</lastBuildDate><atom:link href="/__u/thesundayreframe.substack.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Mark Swiggum]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[thesundayreframe@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[thesundayreframe@substack.com]]></itunes:email><itunes:name><![CDATA[Mark Swiggum]]></itunes:name></itunes:owner><itunes:author><![CDATA[Mark Swiggum]]></itunes:author><googleplay:owner><![CDATA[thesundayreframe@substack.com]]></googleplay:owner><googleplay:email><![CDATA[thesundayreframe@substack.com]]></googleplay:email><googleplay:author><![CDATA[Mark Swiggum]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[No one will care about your career more than you]]></title><description><![CDATA[The Career Business Framework &#8212; a new way to take ownership of where your career is taking you]]></description><link>https://thesundayreframe.substack.com/p/the-career-business-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-career-business-framework</guid><pubDate>Sun, 30 Aug 2026 13:30:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Early in my career, I believed that if I worked my ass off and did great work, eventually someone would notice. I thought the raises and promotions would come and that my career would naturally take off. But I learned pretty quickly that wasn&#8217;t how it worked.</p><p>I joined a startup as its first non-founder employee, and in that environment, almost nothing was simply handed to me. If I wanted a raise or a bigger opportunity, I first had to earn it, and then I had to build my case and speak up.</p><p>Which is why I ultimately started to approach my career differently.</p><p>Every year, I&#8217;d begin building a case around three things: what I had done the year prior, what I was doing right now, and how I was going to provide even more value in the year to come. I kept the focus on value creation and I also intentionally moved my role closer to revenue generation, where I could more clearly demonstrate the value I was creating. And eventually, that gave me something even more valuable than a better title or paycheck: </p><p>Leverage.</p><p>Because that leverage ultimately helped me build a career that has given me the freedom to spend more time with the people I love and do more of what I love. </p><p>And looking back, there&#8217;s really one shift in how I viewed my career that helped make much of that possible.</p><p>I stopped waiting for someone else to manage it.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>Most of us understand that a business needs to be intentionally managed. It needs a vision for where it&#8217;s going. It needs to continually create value for its customers. And it needs to build strong relationships with those customers if it wants to keep growing. But we don&#8217;t always think about our careers the same way.</p><p>Even when you&#8217;re a full-time employee, you&#8217;re still bringing your skills, effort, judgment, relationships, and values to an organization in exchange for compensation, opportunity, experience, and other things you value.</p><p>Which is why I&#8217;ve come to think about my career this way:</p><p><strong>Your career is your business and your employer is your customer.</strong></p><p>That doesn&#8217;t mean your relationship with your employer should be cold or transactional. Quite the opposite. Because the strongest businesses care deeply about creating value for their customers &#8212; while also making sure the relationship allows their own business to thrive. </p><p>Our careers should work the same way. Understand what your employer needs. Find ways to become increasingly valuable to them. And build trust. But be equally clear about what you want your career to create for your life.</p><p>Because your employer is responsible for managing its business.</p><p>And you&#8217;re responsible for managing yours.</p><div><hr></div><h2><strong>&#11088; The Career Business Framework</strong></h2><p><strong>Mantra:</strong> Your employer manages its business. You manage yours.</p><h3><strong>What it is</strong></h3><p>The Career Business Framework is a simple way to take greater ownership of your career by treating it like something you&#8217;re responsible for intentionally building.</p><p>Instead of waiting for your employer to determine what comes next, regularly assess three things: where you want your career to take you, how you&#8217;re creating more value, and whether your relationship with your employer continues to help both sides grow.</p><h3><strong>When this helps</strong></h3><ul><li><p>When you&#8217;re doing good work but feel like your career has stopped moving forward</p></li><li><p>When you&#8217;re waiting for a raise, promotion, or opportunity that hasn&#8217;t come</p></li><li><p>When you&#8217;re unsure whether your current role is still taking you where you want to go</p></li></ul><h3><strong>How to use it</strong></h3><p>Periodically manage your career like you would a business by reviewing three things:</p><p><strong>1. Your Vision</strong></p><p>Where do you want your career to take you?</p><p>Think beyond your next title. What do you want more of? Income? Responsibility? Ownership? Flexibility? Fulfillment? Freedom?</p><p>And what do you want your career to make possible outside of work?</p><p>Because you can&#8217;t intentionally build a career toward something you haven&#8217;t defined.</p><p><strong>2. Your Value</strong></p><p>What does your employer need &#8212; and how are you becoming increasingly valuable to them? </p><p>Understand what matters to the organization. Solve meaningful problems. Develop useful skills. Create measurable outcomes. And keep track of the value you&#8217;re creating so you can clearly communicate it when the time comes.</p><p><strong>3. Your Partnership</strong></p><p>Is the relationship becoming more valuable for both sides?</p><p>Great partnerships aren&#8217;t one-sided. Continue building trust by understanding what your employer needs and looking for ways to create outcomes that benefit both of you. But communicate what you need too.</p><p>Because the goal isn&#8217;t to extract as much as possible from your employer. It&#8217;s to build a relationship where your growth helps the organization grow &#8212; and where that growth continues to strengthen your life too.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Goals give effort direction: having a clearer picture of what you want from your career makes it easier to decide which opportunities are actually worth pursuing</p></li><li><p>Visible value strengthens your case: keeping track of your contributions makes it easier to advocate for compensation, responsibility, or flexibility based on evidence rather than expectation</p></li><li><p>Mutual value builds stronger relationships: the healthiest professional relationships aren&#8217;t built around one side winning &#8212; they&#8217;re built on trust and continued value creation for both sides</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>If nothing about my career changed over the next three years, would it still be taking me where I want to go?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!hxjQ!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd875e265-cfc7-4ea9-8852-55419351d855_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Career Business Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">150KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/cc392f70-ef9e-4dde-b9af-a8dd0e8e2f72.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/cc392f70-ef9e-4dde-b9af-a8dd0e8e2f72.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>For a long time, I thought taking ownership of my career was mostly about creating more professional opportunity. But now I see it differently. Because the greatest return hasn&#8217;t been a title or even a paycheck. It&#8217;s been having more control over how my career fits into my life. The point of treating your career like a business isn&#8217;t to make work the center of your life. It&#8217;s to intentionally build a career that helps you create more of the life you want.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[The email you don't send can’t change anything]]></title><description><![CDATA[The First Move Framework &#8212; a new way to turn helpful intentions into career-building action]]></description><link>https://thesundayreframe.substack.com/p/the-first-move-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-first-move-framework</guid><pubDate>Sun, 23 Aug 2026 13:31:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Most of my career has been built one small email at a time. I work in tech sales, so nearly every opportunity begins the same way&#8230; I identify a high-quality digital consumer brand I believe I can help, write a simple email, and press send. The thing is, most of those emails only take a few minutes, and I never know exactly where they&#8217;ll lead. But over the past 14 years, those small first moves have helped me build hundreds of partnerships, launch thousands of promotions, help brands acquire hundreds of thousands of customers, and contribute to more than $100 million in revenue to one organization.</p><p>And none of that started with a major breakthrough. It all started with one small move that had the potential to help.</p><p>But here&#8217;s the truth&#8230; I don&#8217;t always make the move. For instance, sometimes I have an idea during a conversation that I think could add value, but I second-guess myself. Maybe it won&#8217;t be helpful. Maybe it will sound stupid. Or maybe it isn&#8217;t my place to say it. So I talk myself out of speaking up.</p><p>Which means the contribution I withhold loses any chance of helping anyone.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>When we consider making a small move, we tend to focus on the risk of acting.</p><p>What if they don&#8217;t respond?<br>What if my idea isn&#8217;t helpful?<br>What if I say the wrong thing?</p><p>But we rarely consider the cost of doing nothing.</p><p>The email you don&#8217;t send can&#8217;t begin a new partnership.<br>The appreciation you don&#8217;t express cannot strengthen an existing relationship.<br>The relevant idea you keep to yourself cannot help your team.</p><p>Not every first move will lead to something meaningful, but every meaningful outcome needs someone to make the first move.</p><p>So instead of asking:</p><p><strong>&#8220;What if nothing comes from this?&#8221;</strong></p><p>Try asking:</p><p><strong>&#8220;What positive change becomes impossible if I do nothing?&#8221;</strong></p><p>Because when you make the first move, more opportunity can become possible.</p><div><hr></div><h2><strong>&#11088; The First Move Framework</strong></h2><p><strong>Mantra:</strong> If it could help and costs little, make the move.</p><h3><strong>What it is</strong></h3><p>The First Move Framework helps you recognize and act on small opportunities to create more value &#8212; whether that means sending an email, sharing an idea, thanking someone, or offering an intro. When an action could genuinely help, fits the moment, and costs little time or energy, don&#8217;t let fear of judgment talk you out of it. Simply make the first move.</p><h3><strong>When this helps</strong></h3><ul><li><p>When you&#8217;re second-guessing whether your contribution is valuable enough to share</p></li><li><p>When you recognize a small opportunity to strengthen an important professional relationship</p></li><li><p>When you catch yourself waiting for someone else to create the change you want to see</p></li></ul><h3><strong>How to use it</strong></h3><p>Before making the move, ask yourself three questions:</p><p><strong>1. Could it help?</strong></p><p>Would this idea, message, introduction, or action potentially create value for someone else?</p><p>Your intention should be to contribute &#8212; not simply to be noticed.</p><p><strong>2. Does it fit the moment?</strong></p><p>Consider the objective of the conversation, relationship, or situation. Because a thoughtful idea can still become a distraction when it doesn&#8217;t support what everyone is trying to accomplish.</p><p>Helpful intentions matter, but helpful actions must also fit the moment.</p><p><strong>3. Does it cost little?</strong></p><p>Consider the time and energy the action requires. Both are finite, so they need to be protected and invested in the people, opportunities, and outcomes that matter most.</p><p>If the move could create meaningful value without requiring much from you, make it.</p><p><strong>4. Make the move</strong></p><p>If the answer is YES to all three questions above&#8230; make the move.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Simple rules increase follow-through: research shows that deciding &#8220;If this happens, I&#8217;ll do that&#8221; makes people more likely to act</p></li><li><p>Appreciation strengthens relationships: research shows that even a brief thank-you can make people feel more valued and willing to help again</p></li><li><p>Small moves create opportunities: an email, idea, or introduction may lead nowhere &#8212; but doing nothing guarantees it will</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>What small, potentially helpful move am I currently talking myself out of making?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!4yrT!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6171bf0e-5b56-432d-968d-7a93bdfec9de_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The First Move Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">93KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/2cf6be69-ba09-45c9-a9a9-7a14ee7ffbca.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/2cf6be69-ba09-45c9-a9a9-7a14ee7ffbca.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>A simple email won&#8217;t always change your career. Neither will one idea, one introduction, or one expression of appreciation. But some of them will create opportunities you never could have predicted. And unless you make the first move, you&#8217;ll never know which ones.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[The easiest person to blame is someone else]]></title><description><![CDATA[The Power Play Framework &#8212; a simple way to turn accountability into more opportunity]]></description><link>https://thesundayreframe.substack.com/p/the-power-play-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-power-play-framework</guid><pubDate>Sun, 16 Aug 2026 14:31:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>A few months ago, I made a mistake at work that could have easily been avoided. The company I work with was holding an offsite that started on a Monday. I&#8217;ve worked with the company for more than 14 years and have been a consultant for the past eight, so I planned to attend &#8212; but had to arrive a little later. I mentioned my plans to the person I report to a week or two beforehand. But what I didn&#8217;t do was communicate them months earlier, before booking my travel, so there was plenty of time to make sure everyone was aligned. I also didn&#8217;t consider whether my plans needed to be discussed with the CEO or HR. And that created some understandable frustration.</p><p>Now, I could give you plenty of reasons why it happened. I have a three-year-old and a one-year-old. I was dealing with some difficult family matters. And after eight years as a contractor, I had gotten comfortable operating with a lot of independence over my schedule.</p><p>All of those things explain why it slipped through the cracks. But none of them change the simple truth:</p><p>I messed up.</p><p>Because I should have communicated my situation a lot earlier. And I should have recognized that even though I technically have flexibility as a consultant, my decisions can still affect other people. And while it wasn&#8217;t a massive mistake, it reminded me of something I&#8217;ve come to believe deeply about accountability:</p><p>There&#8217;s an enormous difference between understanding why something happened and using those reasons to explain away your responsibility for it. Because I can understand why I made the mistake. But I can also completely own it.</p><p>And trust me when I say this:</p><p>I won&#8217;t make that mistake again.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>We often think about accountability as something that happens after we screw up.</p><p>Who made the mistake?<br>Who missed the goal?<br>Who should be held responsible?</p><p>But I think that&#8217;s an incomplete way of looking at it. Because accountability starts long before the outcome. It starts with clearly understanding what you&#8217;re responsible for, what&#8217;s expected of you, and what&#8217;s at stake. It means communicating before problems happen. Doing what you say you&#8217;re going to do. And when things don&#8217;t go as planned, honestly examining what happened, what was outside your control, what was within it, and what you&#8217;re going to do differently moving forward.</p><p>That&#8217;s why accountability isn&#8217;t the same thing as blame. Blame asks whose fault it was. Accountability asks what I can own. And that distinction matters. Because there will always be circumstances outside our control. But when we focus on what we can own, we bring our attention back to the one place where we have the greatest ability to create a better outcome:</p><p>Our own actions.</p><p>And that&#8217;s what makes accountability such a powerful career tool.</p><div><hr></div><h2><strong>&#11088; The Power Play Framework</strong></h2><p><strong>Mantra:</strong> Say what you&#8217;ll do. Do what you say. Own what happens.</p><h3><strong>What it is</strong></h3><p>A simple framework for taking greater accountability over your work so you can create more value, build more trust, and earn more opportunity to shape your career.</p><h3><strong>When this helps</strong></h3><ul><li><p>Something at work isn&#8217;t going the way you hoped, and it&#8217;s easy to blame circumstances or someone else</p></li><li><p>You feel undervalued, under-recognized, or frustrated with your manager or company</p></li><li><p>You want to earn more trust, responsibility, opportunity, or freedom in your career</p></li></ul><h3><strong>How to use it</strong></h3><p>Use these four steps to take greater accountability before, during, and after an outcome.</p><p><strong>1. Define it</strong></p><p>Know your core responsibility, the outcome you&#8217;re trying to create, and the consequences of achieving it &#8212; or not. If those things aren't clear, take accountability for getting clarity.</p><p><strong>2. Act on it</strong></p><p>Say what you&#8217;ll do. Then do what you say. And when something changes, communicate early. Raise your hand. Ask for help. Have the hard conversation. And take action toward the outcome instead of waiting for someone else to fix it.</p><p><strong>3. Own it</strong></p><p>Honestly examine what happened. What was outside your control? What was within it? And what role did your actions &#8212; or inaction &#8212; play in the outcome? Owning the outcome doesn&#8217;t mean everything was your fault. It means refusing to use what you couldn&#8217;t control as an excuse for ignoring what you could.</p><p><strong>4. Improve it</strong></p><p>Use what happened to make the path forward better. Change your approach. Communicate differently. Develop a skill. Reset expectations. And have the hard conversation you&#8217;ve been avoiding. Then keep moving toward a better outcome.</p><p>Because accountability never really ends, which is why you have to: </p><p>Define it &#8594; Act on it &#8594; Own it &#8594; Improve it.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Focusing on what you can influence creates a greater sense of agency because your attention shifts from what others need to change toward actions you can actually take</p></li><li><p>Taking ownership and communicating openly about what is and isn&#8217;t working can build trust because people understand what happened, what you&#8217;re doing about it, and what they can expect from you</p></li><li><p>Greater trust can create greater opportunity, and consistently using those opportunities to create value can give you more leverage and freedom to shape your career over time</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>Where am I waiting for someone or something else to change &#8212; and what could I take greater accountability for instead?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!ixRS!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F360d20f7-1964-4cc1-95a9-b4039536ffe3_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Power Play Framework &#8212; The Sunday Reframe </div><div class="file-embed-details-h2">158KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/6ce4e33e-ce8f-44ce-b03d-c45e70cc880f.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/6ce4e33e-ce8f-44ce-b03d-c45e70cc880f.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>The longer I work, the more I believe accountability isn&#8217;t about taking the blame. It&#8217;s about refusing to unnecessarily give away your power. There will always be things outside your control. Bad managers. Difficult coworkers. Changing markets. Missed opportunities. And decisions you disagree with. But there&#8217;s almost always something you can do next.</p><p>And the more willing you are to define what you&#8217;re responsible for, act on it, own what happens, and improve the path forward &#8212; the more trust you can build, the more value you can create, and the more opportunity you can earn.</p><p>And maybe most importantly, the more power you&#8217;ll have to intentionally build a career that makes your life even better.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[The hidden cost of success]]></title><description><![CDATA[The North Star Framework &#8212; a simple framework for building success without sacrificing what matters most]]></description><link>https://thesundayreframe.substack.com/p/the-north-star-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-north-star-framework</guid><pubDate>Sun, 09 Aug 2026 13:30:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Over the past few years, especially since becoming a dad, I&#8217;ve found myself thinking about one question more than almost any other:</p><p>What does success actually mean to me?</p><p>It&#8217;s a strange question because for most of my life, I don&#8217;t think I ever intentionally answered it. And like many people, I simply inherited it. A bigger title. A bigger paycheck. A nicer house. More recognition. And more achievement. None of those things are bad. In fact, I still want to continue growing my career, but becoming a father has changed me. Because for the first time, I wasn&#8217;t just building a career for myself. I was building a life for my family, and that forced me to look in the mirror and ask a much harder question:</p><p>What am I actually trying to create?</p><p>That question reminded me of a conversation I had years earlier with the founder of a growing startup. I asked him why he wanted to build the business.</p><p>His answer was simple.</p><p>&#8220;To be successful.&#8221;</p><p>I remember leaving that conversation feeling unsettled. Not because success is a bad goal, but because it felt incomplete. To me, success had to be about something bigger. Not just building a successful company, but building one that helped the people inside it build better lives too. I couldn't help thinking: if you help people flourish... won't they create even more value for your customers?</p><p>Looking back, I realize that conversation changed me far more than I understood at the time. Because the older I get, the more I wonder whether the success I&#8217;m chasing is strengthening the life I actually want &#8212; or quietly taking me further away from it.</p><p>My health.<br>My happiness.<br>My freedom.<br>My relationships.</p><p>And that&#8217;s when I realized something I wish I had understood much earlier. If you don&#8217;t intentionally define success for yourself, someone else will. And you might spend years achieving it before realizing it was never what you truly wanted.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>Most ambitious professionals spend years chasing success, but very few spend intentional time defining what success actually means to them. So without realizing it, we inherit someone else&#8217;s definition. And when we never question that definition, we spend years pursuing goals that may never give us what we actually want. A bigger title. A bigger paycheck. More status. More achievement. And while there&#8217;s nothing wrong with wanting those things... they&#8217;re only valuable if they&#8217;re helping you build the life you actually want. Otherwise, it&#8217;s possible to spend years climbing the ladder only to realize it was leaning against the wrong wall.</p><p>The older I get, the more convinced I become that success isn&#8217;t something we achieve once. It&#8217;s something we should intentionally redefine as our lives, responsibilities, and priorities change.</p><p>Because success is not success if it costs what matters most.</p><div><hr></div><h2><strong>&#11088; The North Star Framework</strong></h2><p><strong>Mantra:</strong> Define success before you pursue it</p><div><hr></div><h3><strong>What it is</strong></h3><p>A simple framework for periodically redefining success so your career continues building the life you actually want.</p><div><hr></div><h3><strong>When this helps</strong></h3><ul><li><p>You&#8217;re doing well on paper, but something still feels missing</p></li><li><p>You&#8217;re chasing bigger goals without stopping to ask whether they&#8217;re still the right ones</p></li><li><p>You&#8217;re becoming more successful, but you&#8217;re not sure your life is becoming better</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p>Pause for ten minutes and honestly answer these five questions.</p><p><strong>1. What does success actually mean to me?</strong></p><p>Not the version you think you should want. Your version.</p><p><strong>2. Does my career make me healthier?</strong></p><p>Physically, mentally, and emotionally.</p><p><strong>3. Does my career make me happier?</strong></p><p>Not every day. Overall.</p><p><strong>4. Does my career create more freedom to spend time doing what I love with the people I love?</strong></p><p>Because that&#8217;s ultimately what many of us are working toward.</p><p><strong>5. If I stay on my current path for the next ten years...</strong></p><p>Will I be successful by my definition... or someone else&#8217;s?</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>People experience greater well-being when their goals align with their personal values rather than external measures of success</p></li><li><p>Without intentional reflection, it&#8217;s easy to adopt someone else&#8217;s definition of success without realizing it</p></li><li><p>Revisiting your definition of success helps ensure your career continues to strengthen your health, happiness, and freedom instead of quietly competing with them</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>If I achieved everything I&#8217;m currently working toward... would it create the life I actually want?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!3a8e!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F553247bf-6f85-44de-9ae4-532f71899656_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The North Star Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">104KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/4dd1b157-7d2e-488f-a098-08846fc818bf.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/4dd1b157-7d2e-488f-a098-08846fc818bf.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>The older I get, the less interested I become in chasing someone else&#8217;s version of success. I still want to grow. I still want to build. And I still want to achieve meaningful things. But I want those achievements to strengthen my health, happiness, freedom, and my relationships with the people I love. Because I only get one life. And I don&#8217;t want to spend it becoming incredibly successful at building one I never intentionally chose.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[A vital career habit most people never practice]]></title><description><![CDATA[The Pause Principle &#8212; a new way to stop drifting and start building your career more intentionally]]></description><link>https://thesundayreframe.substack.com/p/the-pause-principle</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-pause-principle</guid><pubDate>Sun, 02 Aug 2026 13:30:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>There have been seasons in my career where I felt like I was simply going through the motions. Not because I disliked my job or wanted to quit, but because every week felt the same. The work kept getting done, but I wasn&#8217;t sure I was intentionally building the career I actually wanted.</p><p>When I joined StackCommerce in the early startup days, a huge part of my job involved building out our daily deals. It was important work, but it was also incredibly repetitive. The site was slow, things constantly broke, and every day felt like another round of repetitive manual work. And I remember reaching a point where I thought: &#8220;There&#8217;s no way this is sustainable.&#8221; The work wasn&#8217;t challenging me anymore, it wasn&#8217;t helping me grow, and it certainly wasn&#8217;t the best use of my time. So every so often, I&#8217;d stop long enough to ask myself a few simple questions.</p><p><em>Is this work actually necessary?<br>Can this be automated?<br>Is there a better way?<br>What needs to change for this to become sustainable?</em></p><p>Because those moments of reflection almost always led to a conversation with the founder of the business. I&#8217;d put my thoughts on the table and we&#8217;d talk through what wasn&#8217;t working. And together we&#8217;d usually find ways to simplify the work, remove responsibilities that no longer made sense, or create opportunities for me to spend more time where I could create greater value. And looking back, those conversations changed the trajectory of my career far more than simply working harder ever could have.</p><p>And now that I&#8217;m a dad of two, it&#8217;s caused me to ask a completely different set of questions. </p><p>Not... <em>&#8220;How do I keep growing?&#8221;, </em>but...</p><p><em>&#8220;Is the career I&#8217;m building helping me become the husband and father I want to be?&#8221;<br>&#8220;Will this path allow me to be present while my kids are little?&#8221;<br>&#8220;Is it creating the kind of life I actually want for my family?&#8221;</em></p><p>Because one of the most valuable career habits I&#8217;ve ever developed wasn&#8217;t working harder.</p><p>It was learning when to pause.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>Most ambitious professionals spend a tremendous amount of time taking action, but very few spend intentional time learning from it. That&#8217;s the problem. Because if you never stop to reflect, it&#8217;s easy to become incredibly efficient at building a career you never intentionally chose.</p><p>Which is why I&#8217;ve come to believe the best careers aren&#8217;t built through constant acceleration. They&#8217;re built through intentional pauses &#8212; pauses that help us step back, learn from our experiences, and make better decisions about where we&#8217;re headed next.</p><p>Because experience is a great teacher, but only if we take the time to learn from it.</p><div><hr></div><h2><strong>&#11088; The Pause Principle</strong></h2><p><strong>Mantra:</strong> The direction of your career is shaped by the quality of your reflection</p><div><hr></div><h3><strong>What it is</strong></h3><p>A simple framework for intentionally stepping back from your work so you can learn from your experiences, make better decisions, and ensure the career you&#8217;re building is still helping you build the life you actually want.</p><div><hr></div><h3><strong>When this helps</strong></h3><ul><li><p>Your work has started feeling more like a chore than a meaningful challenge</p></li><li><p>You feel like you&#8217;re simply going through the motions or stuck in the revolving door</p></li><li><p>Another year has gone by, and you&#8217;re not sure whether your career is taking you where you want to go</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><ol><li><p><strong>Pause</strong></p></li></ol><p>Create intentional space &#8212; at least once a year, or anytime your work starts feeling like a chore &#8212; to step back from the daily grind.</p><p>You can&#8217;t thoughtfully evaluate your direction while you&#8217;re sprinting.</p><ol start="2"><li><p><strong>Reflect</strong></p></li></ol><p>Ask yourself four simple questions:</p><p><em>What&#8217;s been giving me energy?<br>What&#8217;s been consistently draining me?<br>What is this season trying to teach me?<br>Is the career I&#8217;m building still helping me build the life I actually want?</em></p><ol start="3"><li><p><strong>Talk</strong></p></li></ol><p>If something needs to change, don't let your reflections stay inside your head. Talk them through with your manager, mentor, spouse, or someone you trust.</p><p>Some of the biggest improvements in my own career didn&#8217;t come from having all the answers. They came from sharing what I was experiencing and working through solutions together.</p><ol start="4"><li><p><strong>Adjust</strong></p></li></ol><p>Reflection isn&#8217;t the finish line. It&#8217;s the starting point for better action, so choose one meaningful change that brings your work into greater alignment with the life you&#8217;re trying to build.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Reflection transforms experience into learning instead of allowing another year to simply pass by</p></li><li><p>Intentional pauses help you recognize drift before it quietly becomes your default direction</p></li><li><p>The best careers aren&#8217;t built by staying busy. They&#8217;re built by consistently making better decisions</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>If I never stopped to reflect, would the career I&#8217;m building today still lead me to the life I want tomorrow?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!fLgO!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7c175f19-0118-4214-a372-99c693f35a94_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Pause Principle &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">157KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/419cc199-030f-4ef9-b443-1938e78957e8.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/419cc199-030f-4ef9-b443-1938e78957e8.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>One thing I&#8217;ve learned over the years is that my biggest career breakthroughs rarely came from simply working harder. They came after I stopped long enough to reflect. Sometimes that meant realizing a responsibility no longer fit my strengths. Sometimes it meant having an honest conversation with my manager. And sometimes it meant asking whether my definition of success had changed. </p><p>Becoming a father made that last question impossible to ignore because success means something much different to me today than it did ten years ago. I still want to grow, create value, and become more of who I&#8217;m capable of being. But today I want my career to give more to my life than it takes from it. Because the people I&#8217;m building my career for will always matter more than the career itself. </p><p>I&#8217;ve found that intentional pauses rarely slow your career down. They simply help ensure you&#8217;re climbing the right mountain. Because once you&#8217;re climbing the right mountain, every step becomes more meaningful.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[The culture you want is built by people willing to build it]]></title><description><![CDATA[The Culture Spark Principle &#8212; a new way to build your career by improving the environment where you work]]></description><link>https://thesundayreframe.substack.com/p/the-culture-spark-principle</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-culture-spark-principle</guid><pubDate>Sun, 26 Jul 2026 13:30:44 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Growing up, my mom used to tell me something that didn&#8217;t make much sense at the time. She&#8217;d say, &#8220;I want you to BE fun.&#8221; And as a kid, I always thought she meant she wanted me to have fun. But now I realize there&#8217;s a difference and that&#8217;s shaped the way I&#8217;ve approached nearly every part of my life, including work.</p><p>When I joined StackCommerce, I became the first non-founder hire and there were only a handful of us, which meant something became obvious very quickly. Nobody else was going to build the kind of workplace we all wanted to be part of. If we wanted a great culture... we had to help create it ourselves. So instead of asking, &#8220;Why isn&#8217;t this place more fun?&#8221; I found myself asking, &#8220;How can I make it more fun?&#8221;</p><p>Whenever something felt unnecessarily frustrating, I&#8217;d ask, &#8220;Does it really have to be this way?&#8221; &#8220;Is this actually helping us?&#8221; &#8220;Could we do this differently?&#8221;</p><p>After all, we weren&#8217;t curing cancer. We were helping people buy, sell, and promote products online. Meaningful work? No doubt. But if the work itself wasn&#8217;t always exciting, then the experience of doing it together mattered even more. So I tried to bring more positive energy. More optimism. More encouragement. And more fun.</p><p>Later, when I began leading new employee orientation, I&#8217;d tell every new hire the same thing.</p><p>&#8220;If you fight for this company, your teammates, and our customers, I&#8217;ll be the first person to stand up and fight for you too.&#8221;</p><p>Because that&#8217;s the kind of place I wanted to work. Somewhere people genuinely cared about one another. And looking back, I realized I wasn&#8217;t just trying to build a better company.</p><p>I was trying to build a better place to spend my life.</p><p>And that changed my career far more than I realized at the time.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>Most people believe the fastest way to build a better career is to focus only on themselves. Work harder, learn more, and produce better results. Yes, those things absolutely matter. But over the years, I&#8217;ve come to believe one of the greatest career investments you can make is improving the environment where you and everyone around you does that work. Because here&#8217;s what most people overlook:</p><p><strong>The environment you help create eventually becomes the environment that shapes you.</strong></p><p>It influences your energy. Your relationships. Your motivation. Your stress. Your fulfillment. And ultimately... your opportunities. And the people who consistently make work better for everyone else often end up building better careers for themselves. Because people naturally trust them. They enjoy working with them. And they want them on their team. Because the culture you want is built by people willing to build it.</p><p>And if you&#8217;re one of those people...</p><p>You have far more influence than you think.</p><div><hr></div><h2><strong>&#11088; The Culture Spark Principle</strong></h2><p><strong>Mantra:</strong> The culture you want is built by people willing to build it</p><div><hr></div><h3><strong>What it is</strong></h3><p>A principle for intentionally building your career by improving the environment where you work. The Culture Spark Principle is built around five simple ways each of us can help strengthen our workplace. Together, they spell SPARK.</p><div><hr></div><h3><strong>When this helps</strong></h3><ul><li><p>You want to create a workplace where people genuinely enjoy showing up</p></li><li><p>You feel frustrated by the culture around you</p></li><li><p>You want to become someone who positively influences the people and environment around you</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p><strong>S &#8212; Shared Purpose</strong></p><p>Help people reconnect with why the work matters and how their contribution makes a difference.</p><p><strong>P &#8212; Psychological Safety</strong></p><p>Create an environment where people feel safe asking questions, sharing ideas, admitting mistakes, and learning together.</p><p><strong>A &#8212;&nbsp;Aligned Incentives</strong></p><p>Look for ways everyone can win together &#8212; your teammates, your customers, and the business.</p><p><strong>R &#8212; Responsibility</strong></p><p>Take ownership not only for your own success, but for helping others succeed too.</p><p><strong>K &#8212; Kind Courage</strong></p><p>Speak honestly. Ask for help. Admit mistakes. And have difficult conversations with empathy. </p><p>Because the strongest cultures aren&#8217;t built by people who avoid discomfort. They&#8217;re built by people who care enough to build something better together.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Research consistently shows that psychologically safe teams are more innovative because people feel comfortable contributing ideas and learning from mistakes</p></li><li><p>Strong cultures emerge from repeated behaviors, not mission statements. Small actions, practiced consistently by many people, become the norms everyone experiences</p></li><li><p>The people who strengthen trust, collaboration, and shared purpose often become the people others naturally follow, trust, and invest in</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>Which part of SPARK feels weakest where I work &#8212; and what could I do this week to help strengthen it?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!ikVp!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70e0be0e-90be-4e07-a452-f890abdc2f81_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Culture Spark Principle &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">153KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/0793b99a-176a-423a-9ab8-586123af8935.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/0793b99a-176a-423a-9ab8-586123af8935.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>The older I get, the more convinced I become that life is simply too short to spend waiting for someone else to create the kind of environment I wish existed. I&#8217;d much rather become part of the reason it exists. Because I only get one career, and I don&#8217;t want to spend it simply adapting to the environment around me. I want to help create one that expands my life &#8212; and the lives of the people I get to share it with. Because the culture you want is built by people willing to build it.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[Why hard work alone isn't enough]]></title><description><![CDATA[The Me to We Framework &#8212; a new way to strengthen the partnership between you and your employer]]></description><link>https://thesundayreframe.substack.com/p/the-me-to-we-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-me-to-we-framework</guid><pubDate>Sun, 19 Jul 2026 13:30:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Early in my career, there was something that used to drive me up a wall. Every time compensation reviews came around, I found myself thinking the same thing: &#8220;Can&#8217;t they see everything I&#8217;m doing?&#8221; I was working 60+ hour weeks. Wearing more hats than I could count. Taking on work nobody else wanted. Helping wherever the business needed me. And from the outside, it felt obvious. Surely all this hard work would naturally lead to a bigger paycheck and title, and more opportunity.</p><p>But that&#8217;s not what happened.</p><p>When I wanted a raise or more responsibility, I still had to schedule the meeting, build my case, and make the ask. And if I&#8217;m being real, it usually left a sour taste in my mouth. Because I&#8217;d think: &#8220;I shouldn&#8217;t have to do this.&#8221;</p><p>But looking back, I don&#8217;t think asking for more was my mistake. The mistake was believing those conversations were primarily about me. And over time, I realized something that completely changed how I approached my career.</p><p>The best career conversations aren&#8217;t about convincing someone to give you more.</p><p>They&#8217;re about strengthening the partnership so both of you can create more value together.</p><p>That's when I stopped making the conversation about me and started trying to strengthen the relationship.</p><p>That simple shift changed everything for me.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>Most ambitious professionals believe career growth comes from working harder and hoping someone notices. But I see it differently. I believe the quality of your career is deeply influenced by the quality of the partnership you build with your employer. Yes, hard work absolutely matters. Results matter. And your character matters. But if a lot of your conversations are centered on what you deserve, the relationship will only become more transactional. </p><p>So instead, try asking a different question: &#8220;How can we create even more value together?&#8221; </p><p>Because when you turn me into we, more becomes possible for everyone. More trust. More opportunity. More ownership. More autonomy. And more compensation.</p><p>And not because you stopped advocating for yourself.</p><p>But because you strengthened the partnership first.</p><div><hr></div><h2><strong>&#11088; The Me to We Framework</strong></h2><p><strong>Mantra:</strong> The stronger the partnership, the stronger the career</p><div><hr></div><h3><strong>What it is</strong></h3><p>A framework for strengthening the partnership between you and your employer by creating value first, making future value visible, and making it easy for both of you to invest in one another.</p><div><hr></div><h3><strong>When this helps</strong></h3><ul><li><p>You&#8217;re preparing for a raise, promotion, or larger opportunity</p></li><li><p>You feel underpaid or undervalued despite working hard</p></li><li><p>You want to build greater trust, influence, and long-term opportunity</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><ol><li><p><strong>Build your case</strong></p></li></ol><p>Before asking for more, show how you&#8217;ve already helped the business succeed. Bring stories, numbers, and evidence. Yes, hard work is important, but evidence and impact matter more.</p><ol start="2"><li><p><strong>Expand the opportunity</strong></p></li></ol><p>Don&#8217;t stop with the past. Show how you can help create even more value moving forward.</p><p>What problems could you solve?<br>What opportunities could you unlock?<br>What responsibilities are you ready to own?</p><p>Help people imagine a better future because of your contribution.</p><ol start="3"><li><p><strong>Make the ask</strong></p></li></ol><p>Only now make your request.</p><p>Whether you&#8217;re asking for greater compensation, more ownership, increased flexibility, or a promotion... frame it as an investment in a partnership that&#8217;s already creating value &#8212; not simply a reward for working hard.</p><ol start="4"><li><p><strong>Clarify the path</strong></p></li></ol><p>If the answer isn&#8217;t yes... don&#8217;t walk away discouraged.</p><p>Then ask one simple question:</p><p>&#8220;What would I need to accomplish for us to get there?&#8221;</p><p>Because now you&#8217;ve transformed disappointment into direction, and direction is something you can act on.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>The strongest careers are built through strong partnerships, not one-sided transactions</p></li><li><p>Creating value first makes it easier for others to invest in your growth</p></li><li><p>When you turn &#8220;me&#8221; into &#8220;we,&#8221; more becomes possible for everyone</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>Where in my career have I been focused on getting more... instead of creating more together?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!8iH8!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4c43a6c-576b-4779-818e-d65aee8ab0ad_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Me To We Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">147KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/6c469316-053a-4056-add2-cc39f849f0ca.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/6c469316-053a-4056-add2-cc39f849f0ca.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>Looking back, I started learning this lesson long before I entered the workforce. I grew up playing sports and had the privilege of captaining many of my teams. Those experiences taught me that the best teams weren&#8217;t built around individuals trying to get theirs. They were built around people genuinely committed to helping each other get better.</p><p>And my parents and loved ones reinforced that lesson over and over again through the way they lived. They taught me what it means to be selfless and how to take better care of one another. But that doesn&#8217;t mean you ignore your own needs, because you matter too.</p><p>Which is why I&#8217;ve found that when I consistently focus on creating more value than I capture, and I&#8217;m not afraid to advocate for myself, the relationship usually only gets better.</p><p>And I believe that&#8217;s why I&#8217;m still working with the same company nearly fourteen years later &#8212; just in a role that now gives me far more flexibility, ownership, and freedom than I ever imagined was possible.</p><p>Because when both sides genuinely want the other side to succeed, the relationship stops feeling transactional, and it becomes a meaningful partnership.</p><p>A meaningful partnership that can make nearly anything possible.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[Should I stay or should I go?]]></title><description><![CDATA[The Stay or Go Framework &#8212; a new way to decide whether it's time to leave your job]]></description><link>https://thesundayreframe.substack.com/p/the-stay-or-go-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-stay-or-go-framework</guid><pubDate>Sun, 12 Jul 2026 13:30:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Over the past 14+ years, there have been multiple times where I was convinced it was time to leave. I remember telling my now wife, &#8220;I can&#8217;t do this anymore.&#8221; </p><p>In the early days of my career, I wore tons of different hats. I helped lead orientation. Managed hundreds of brands. Stayed up late to answer endless support tickets. Designed and sent our marketing emails. Took on busy work. Whatever the business needed, I usually found myself taking it on &#8212; whether by choice or by necessity. </p><p>There were seasons where the constant demands, long hours, and never-ending busy work made me wonder if I was building the career I wanted &#8212; or simply surviving the one I had.</p><p>And at one point, I even tried steering my career toward becoming our Chief People Officer because I loved building culture and helping people flourish &#8212; and I&#8217;ve always believed a company&#8217;s most important customer is their people.</p><p>But over time, it became clear that wasn&#8217;t where the business needed me most. So instead of leaving, I adapted. I leaned further into brand partnerships &#8212; a role that played to my strengths while helping solve one of the company&#8217;s biggest priorities: creating more revenue.</p><p>And ironically, years later my wife and I decided we wanted to travel the world, so I told the company I was leaving. But instead of cutting ties, they asked if I&#8217;d continue closing deals while we traveled.</p><p>So I kept creating value and they kept wanting my help.</p><p>And more than eight years later from that moment, I&#8217;m still helping the business succeed &#8212; now as a partnerships consultant with far more autonomy, flexibility, and ownership than I ever imagined in those early years.</p><p>Looking back, I&#8217;m incredibly grateful I didn&#8217;t leave during those tough times, because I&#8217;ve come to realize something I wish I&#8217;d understood much sooner.</p><p>I had far more power than I realized to shape my own career.</p><p>Which raises a question I&#8217;ve found myself coming back to over the years:</p><p><strong>How do you know when it&#8217;s really time to leave?</strong></p><div><hr></div><h3><strong>The Reframe</strong></h3><p>Most ambitious professionals think the answer is finding a better job. But I&#8217;ve come to believe the better answer is first trying to build a better one. Because before you change your environment, it&#8217;s worth making sure you&#8217;ve done everything you reasonably can to improve the one you&#8217;re already in. Not only because your situation might get better, but because you might as well. </p><div><hr></div><h2><strong>&#11088; The Stay or Go Framework</strong></h2><p><strong>Mantra:</strong> The grass is usually greenest where you water it</p><div><hr></div><h3><strong>What it is</strong></h3><p>A framework for improving the job you have before deciding whether it's time to find a new one.</p><div><hr></div><h3><strong>When this helps</strong></h3><ul><li><p>When you&#8217;re seriously thinking about leaving your job</p></li><li><p>When you keep telling yourself another company would make you happier</p></li><li><p>When one frustrating part of your job has started overshadowing everything else</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><ol><li><p><strong>Define the problem.</strong></p></li></ol><p>Don&#8217;t simply say, &#8220;I hate my job.&#8221;</p><p>Ask yourself: What exactly is making me want to leave?</p><p>Is it your manager? Compensation? Too much low-value work? A lack of growth? Unclear expectations? Poor culture?</p><p>Because the more clearly you define the problem, the more likely you are to solve it.</p><ol start="2"><li><p><strong>Build a better path.</strong></p></li></ol><p>Now ask yourself: What can I do to make this better &#8212; for both me and the business?</p><p>Maybe it&#8217;s having the difficult conversation you&#8217;ve been avoiding. Maybe it&#8217;s eliminating or automating work that no longer creates value. Maybe it&#8217;s leaning further into your strengths. Maybe it&#8217;s creating enough additional value to earn more responsibility or compensation.</p><p>Because whatever it is, remember this: companies generally become more willing to reshape your role when your ideas also make the business stronger.</p><ol start="3"><li><p><strong>Give it time.</strong></p></li></ol><p>Meaningful change rarely happens after one conversation or one good week.</p><p>Relationships take time, trust takes time, and career evolution takes time.</p><p>Give your effort an honest chance to work.</p><ol start="4"><li><p><strong>Decide with clarity.</strong></p></li></ol><p>If you&#8217;ve genuinely tried your best to improve your situation and it still isn&#8217;t the right place for you... then move on.</p><p>Not because frustration and misery made the decision for you, but because you&#8217;ve done everything reasonably within your control to make it work.</p><p>And then at least you&#8217;ll leave with clarity instead of wondering:</p><p>&#8220;What if I&#8217;d tried just a little harder?&#8221;</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>People who proactively shape their work tend to experience greater engagement, ownership, and fulfillment</p></li><li><p>Organizations are more likely to support changes that create value for both you and the business</p></li><li><p>Making career decisions after exhausting your options often leads to greater clarity and less regret</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>Have I truly done everything I reasonably can to make this job better before deciding it's time to find another one?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!dxTT!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5bb85b06-71ec-4cb3-ac96-d7fd80efee32_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Stay or Go Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">141KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/0ea26c03-4412-49a7-8478-495bc43b2c85.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/0ea26c03-4412-49a7-8478-495bc43b2c85.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>Looking back, I started learning this lesson long before my career ever began. </p><p>My grandma grew up during the Depression. She lost her husband unexpectedly and was left to raise three kids on her own. She worked on an assembly line for more than twenty years. And by most people&#8217;s standards, she had every reason to believe life had dealt her a bad hand. But I never heard her complain a single time, and she poured her energy into the things she could impact. Her family. Her friendships. Her home. And her work. She made the most of whatever life threw at her and what she had, and I believe that&#8217;s why she became one of the happiest people I&#8217;ve ever known. She taught me that while we can&#8217;t always control our circumstances... we almost always have more power than we think to improve them.</p><p>So, whether it&#8217;s your career or your life... before you change your environment, make sure you&#8217;ve done everything you can to improve it.</p><p>Because the grass is usually greenest where you water it.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[When the leaders around you aren't the leaders you need]]></title><description><![CDATA[The Leader You Need Framework &#8212; a new way to think about leadership]]></description><link>https://thesundayreframe.substack.com/p/the-leader-you-need-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-leader-you-need-framework</guid><pubDate>Sun, 05 Jul 2026 13:30:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Over the past 15+ years, I&#8217;ve had the opportunity to work alongside a lot of leaders. Some were incredible, and others, not so much. And while there wasn&#8217;t one defining moment that changed how I think about leadership, there were plenty of small moments that slowly shaped my perspective.</p><p>Moments where I found myself doing work I didn&#8217;t particularly enjoy simply because someone had to do it. Moments where I wished for more support, more vision, and more help flourishing than I was getting. And moments where I assumed that because I continued to give my blood, sweat, and positivity, more ownership, opportunity, and fulfillment would eventually come knocking.</p><p>But it never did. </p><p>Which taught me that nobody was going to care about my career and life as much as I did. </p><p>I don&#8217;t say that to knock on the people who were chosen to lead me. Most of them were simply trying to do their jobs, support their teams, and help the business survive and thrive.</p><p>But somewhere along the way, I realized that if I didn&#8217;t intentionally define what great leadership meant to me and pursue it myself, there was a good chance I&#8217;d spend my career helping everyone else achieve their dreams while slowly drifting away from my own.</p><p>Because if you don&#8217;t lead your life, something else will. And while that path might help someone else achieve what they want, there&#8217;s no guarantee it&#8217;ll help you achieve what you want.</p><p>Which raises a question I&#8217;ve wrestled with for most of my career:</p><p>What happens when the leaders around us aren&#8217;t the leaders we need?</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>For most of my career, I thought leadership belonged to people with titles and authority. But I&#8217;ve come to believe leadership starts much earlier. It begins when you stop waiting for someone else to become the leader you need... and start becoming that person yourself.</p><div><hr></div><h2><strong>&#11088; The Leader You Need Framework</strong></h2><p><strong>Mantra:</strong> Become the leader you&#8217;re hoping to find</p><div><hr></div><h3><strong>What it is</strong></h3><p>A framework for intentionally defining what great leadership means to you and becoming an advocate for growth, value creation, and flourishing &#8212; for both yourself and others.</p><div><hr></div><h3><strong>When this helps</strong></h3><ul><li><p>When you feel overlooked, undervalued, or stuck</p></li><li><p>When leadership around you isn&#8217;t helping you flourish</p></li><li><p>When you&#8217;ve spent so much time helping others that you&#8217;ve forgotten yourself</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><ol><li><p><strong>Define what great leadership means to you.</strong></p></li></ol><p>For me, I&#8217;ve come to define great leadership this way: <em>Great leaders flourish and help others flourish.</em></p><ol start="2"><li><p><strong>Become that leader.</strong></p></li></ol><p>Create value, solve problems, keep receipts, and advocate for others and yourself. Because self-advocacy isn&#8217;t selfish when it&#8217;s earned and closed mouths typically don&#8217;t get fed.</p><ol start="3"><li><p><strong>Remember that you are one of the people you&#8217;re responsible for helping flourish.</strong></p></li></ol><p>For years, I was willing to fight harder for people I cared about than I was willing to fight for myself. And that didn&#8217;t make me selfless. It simply meant I had forgotten that I was one of those people too, because helping others flourish should expand your flourishing and vice versa. Otherwise, it&#8217;s not flourishing.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Research on self-determination theory suggests autonomy and purpose are fundamental drivers of motivation and well-being</p></li><li><p>People who proactively shape their careers tend to experience greater engagement, ownership, and fulfillment</p></li><li><p>Great cultures aren&#8217;t built by titles &#8212; they&#8217;re built by people who choose to lead long before they&#8217;re given authority</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>Am I waiting for someone else to become the leader I need? Or am I becoming that person myself?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!LFZR!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a611b88-936f-445f-9785-586b1eaaf0b0_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Leader You Need Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">133KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/cc64e992-f731-4006-8559-2940fe77fae5.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/cc64e992-f731-4006-8559-2940fe77fae5.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>Over the years, I&#8217;ve come to define leadership differently. Not by titles, authority, or by status, but by flourishing. Great leaders flourish and help others flourish. And helping others flourish should expand your flourishing and vice versa. Otherwise, it&#8217;s not flourishing. Because becoming the leader you need isn&#8217;t just one of the greatest gifts you can give yourself. </p><p>It&#8217;s one of the greatest gifts you can give others.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[Nobody wants to get blindsided]]></title><description><![CDATA[The Expectation Loop Framework &#8212; a new way to think about protecting the career you've worked so hard to build]]></description><link>https://thesundayreframe.substack.com/p/the-expectation-loop-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-expectation-loop-framework</guid><pubDate>Sun, 28 Jun 2026 13:31:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning &#8212; Mark here.</p><p>Over the past 15+ years, I&#8217;ve watched a lot of great friends and colleagues leave companies. Some by choice and some unfortunately by termination. And every time, I found myself asking the same question:</p><p><strong>Could this have been avoided?</strong></p><p>Because these weren&#8217;t people who had stopped caring.</p><p>They were hardworking, smart, and kind.</p><p>Yet somewhere along the way, expectations changed, assumptions quietly replaced the conversations that needed to happen, and nobody realized they were missing the mark until it was too late.</p><p>And now, with AI changing our companies and roles faster than ever before, I&#8217;ve found myself thinking about that question even more.</p><p>Because with so much uncertainty, nobody wants to wake up one day and discover they&#8217;ve been falling short without ever knowing it.</p><div><hr></div><h3><strong>The Reframe</strong></h3><p>I don&#8217;t believe you can eliminate uncertainty entirely. </p><p>But I do believe you can reduce the chances of being blindsided. </p><p>Because unclear expectations and the conversations we never have often create more career risk than we realize.</p><p>One thing I&#8217;ve learned over the years is that you can&#8217;t consistently exceed expectations you don&#8217;t clearly understand.</p><p>Which is why ambitious professionals shouldn&#8217;t wait for clarity.</p><p>They should proactively create it.</p><div><hr></div><h2><strong>&#11088; Framework: The Expectation Loop</strong></h2><p><strong>Mantra:</strong> There is no such thing as too much alignment</p><div><hr></div><h3><strong>What it is</strong></h3><p>A simple framework for creating more alignment around expectations so you can reduce avoidable surprises and focus your energy on creating more value. Because while you can&#8217;t eliminate uncertainty, you can reduce the chances of being blindsided.</p><div><hr></div><h3><strong>When this helps</strong></h3><p>Use this when:</p><ul><li><p>You don&#8217;t want to get blindsided</p></li><li><p>You&#8217;re not sure where you stand</p></li><li><p>You want to exceed expectations</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p>Regularly ask your manager:</p><blockquote><p><strong>&#8220;How am I doing compared to your expectations?&#8221;</strong></p></blockquote><p>Because expectations change, and when expectations change without communication, your chance of being blindsided increases.</p><p>The goal isn&#8217;t reassurance or praise &#8212;&nbsp;it&#8217;s information. Because information creates clarity, and clarity helps you focus your energy on creating more value.</p><div><hr></div><h3><strong>Why this can help</strong></h3><ul><li><p>Gallup research has consistently found that knowing what&#8217;s expected at work is one of the strongest predictors of employee engagement and performance</p></li><li><p>High-performing teams create frequent feedback loops because priorities and expectations naturally evolve over time</p></li><li><p>Clarity reduces guesswork and allows people to focus their energy on creating more value</p></li></ul><div><hr></div><h3><strong>One question to consider this week</strong></h3><p>Where in my career might assumptions be quietly replacing alignment?</p><div><hr></div><h3><strong>&#128196; Your Sunday Reframe Framework</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!LSG6!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3821dac4-fe0b-48d4-baa5-2a51faeda601_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Expectation Loop Framework &#8212; The Sunday Reframe</div><div class="file-embed-details-h2">136KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/thesundayreframe.substack.com/api/v1/file/531faff7-34e1-426b-b8e3-52473bad5304.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">I turned this week's framework into a one-page guide designed to be saved, revisited, and shared.</div><a class="file-embed-button narrow" href="/__u/thesundayreframe.substack.com/api/v1/file/531faff7-34e1-426b-b8e3-52473bad5304.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><p>The older I get, the more I believe assumptions create distance. Alignment creates trust. And trust is one of the most valuable things you can build over the course of a career &#8212; especially in a world that&#8217;s changing faster than ever.</p><div><hr></div><p>As always, remember:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life.<br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[Why I'm simplifying my path forward]]></title><description><![CDATA[Why ActionOS is evolving and the question I'm motivated to answer]]></description><link>https://thesundayreframe.substack.com/p/build-successful-career-without-sacrificing-what-matters-most</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/build-successful-career-without-sacrificing-what-matters-most</guid><dc:creator><![CDATA[Mark Swiggum]]></dc:creator><pubDate>Thu, 18 Jun 2026 14:57:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Good morning!</p><p>Over the past few months, I&#8217;ve spent a lot of time thinking about what ActionOS is really trying to become, and I&#8217;ve been reminded of something important when it comes to starting anything.</p><p>Simple is usually better.</p><p>Not more emails or more products. </p><p>Just one useful idea, shared consistently, with people who want to continue building a successful career without sacrificing what matters most.</p><p>Part of this realization has come from entering what feels like the second half of my life. And now that I&#8217;m a dad of two little rascals, I&#8217;ve found myself becoming increasingly focused on answering one question:</p><p><strong>Can I build an even better career &#8212; one that creates more opportunity, ownership, and fulfillment &#8212; while strengthening my health, happiness, and freedom?</strong></p><p>Because I don&#8217;t believe those things have to compete.</p><p>And that question has slowly changed how I think about success, ambition, and ultimately, where I want to take my writing.</p><p>Which is why I&#8217;m simplifying my path forward.</p><p>Moving forward, every Sunday I&#8217;m going to share <strong>The Sunday Reframe</strong> &#8212; one practical lesson designed to help ambitious professionals intentionally build careers that expand their lives without sacrificing what matters most.</p><p>No paid tiers or extra bells and whistles. </p><p>Just one thoughtful lesson each week, because after 10+ years inside a high-growth startup, I&#8217;ve learned something invaluable:</p><p>Building a successful career and building a meaningful life are not always the same thing.</p><p>In fact, it&#8217;s possible to slowly win the wrong game.</p><p>To wake up one day with more income, responsibility, and achievements &#8212; but with less of the things that make your life worth living.</p><p>That&#8217;s why The Sunday Reframe now exists.</p><p>Because I believe the best careers compete with your life.</p><p>They expand it.</p><p>My hope is that these weekly reframes help you improve your career to create:</p><ul><li><p>More opportunity</p></li><li><p>More ownership</p></li><li><p>More fulfillment</p></li></ul><p>While strengthening the things that matter the most in your life.</p><div><hr></div><p>All this to say&#8230; if you&#8217;ve been reading my words for a while, thank you.</p><p>It truly means more to me than you know and gives me the fuel to keep writing.</p><p>And as always, remember this:</p><p>Success is not success if it costs what matters most.<br>Because the best careers don&#8217;t compete with life. <br>They expand it.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[Value gets noticed... receipts get rewarded]]></title><description><![CDATA[The Value Receipt Framework &#8212; a mental tool for proving your impact, earning more, and becoming harder to replace]]></description><link>https://thesundayreframe.substack.com/p/the-value-receipt-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-value-receipt-framework</guid><pubDate>Sun, 14 Jun 2026 15:01:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>Aloha &#8212; Mark here.</p><p>For years, I thought creating value was enough. I volunteered for projects. Helped solve problems. Took ownership beyond my job description. And while it helped me increase my salary over time, my compensation didn&#8217;t truly accelerate until something unexpected happened.</p><p>I moved into partnerships.</p><p>Instead of focusing primarily on internal initiatives, I began forging relationships with high-quality digital brands and helping them acquire thousands of customers through the StackCommerce network.</p><p>And suddenly, I could point to specific outcomes.</p><p>A new partnership.<br>A new promotion.<br>And more revenue.</p><p>Years later, one partnership alone would generate millions of dollars in net profit for the business.</p><p>The biggest lesson wasn&#8217;t that I became more valuable.</p><p>It was that my value became easier to prove.</p><div><hr></div><h2><strong>&#11088; Framework: The Value Receipt Framework</strong></h2><p><strong>Mantra:</strong> Value gets noticed&#8230; receipts get rewarded</p><div><hr></div><h3><strong>What it is</strong></h3><p>The Value Receipt Framework helps you connect the work you do to measurable business outcomes and capture evidence of the value you create.</p><p>Because in most for-profit companies, compensation conversations are rarely won by effort alone.</p><p>They&#8217;re won by evidence.</p><div><hr></div><h3><strong>When this helps</strong></h3><p>Use this when:</p><ul><li><p>You feel underpaid despite working hard</p></li><li><p>You struggle to explain your impact during performance reviews</p></li><li><p>You're preparing to ask for a raise, promotion, greater flexibility, or a larger opportunity</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p><strong>Step 1: Identify the action</strong></p><p>Ask: &#8220;What did I actually do?&#8221;</p><p>Focus on specific actions, not effort.</p><p>Examples:</p><p>&#8226; Improved onboarding<br>&#8226; Built a new process<br>&#8226; Closed a partnership<br>&#8226; Reduced customer churn<br>&#8226; Automated a workflow<br>&#8226; Trained new employees</p><p><strong>Step 2: Identify the outcome</strong></p><p>Ask: &#8220;What changed because of it?&#8221;</p><p>Examples:</p><p>&#8226; Faster onboarding<br>&#8226; Higher retention<br>&#8226; Better customer satisfaction<br>&#8226; Increased productivity<br>&#8226; Lower error rates<br>&#8226; New customers acquired</p><p><strong>Step 3: Identify the economic value</strong></p><p>Ask: &#8220;How did that outcome help the business?&#8221;</p><p>Most value eventually falls into one of five buckets:</p><p>&#8226; Made money<br>&#8226; Saved money<br>&#8226; Saved time<br>&#8226; Reduced risk<br>&#8226; Increased retention</p><p>Examples:</p><p>HR: Reduced regrettable attrition by improving onboarding<br>Customer Success: Reduced churn and increased customer lifetime value<br>Engineering: Automated repetitive work and freed up hundreds of hours annually<br>Marketing: Generated qualified leads at a lower acquisition cost<br>Partnerships: Created new revenue streams and differentiated the business</p><p><strong>Step 4: Keep the receipts</strong></p><p>Capture the evidence, save the numbers, document the results, and track the wins.</p><p>Because six months from now, you won&#8217;t remember everything you&#8217;ve done.</p><p>But your receipts will.</p><div><hr></div><h3><strong>Your small action</strong></h3><p>Create a simple document called: <strong>Value Receipts</strong></p><p>This week, record five examples using this format:</p><p><strong>Action:</strong> What did I do?<br><strong>Outcome:</strong> What changed?<br><strong>Economic Value:</strong> How did it help the business?<br><strong>Receipt:</strong> What evidence can I save?</p><p>Don&#8217;t worry about perfection.<br><br>Just start collecting proof.</p><div><hr></div><h3><strong>Why this works</strong></h3><ul><li><p>It shifts your focus from activity to outcomes</p></li><li><p>It helps you think more like an owner and less like a task completer</p></li><li><p>It creates evidence before you need it for a review, raise, promotion, or negotiation</p></li></ul><div><hr></div><h3><strong>Reflection</strong></h3><p><em>(Write this from memory &#8212;&nbsp;no scrolling up)</em></p><p>If my manager asked me tomorrow to prove the value I've created this year, what evidence would I actually have?</p><div><hr></div><h3><strong>&#128196; Your weekly ActionOS framework (1-page download)</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!o27n!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc4c18b36-67e0-45e2-9293-c66c94e30824_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Value Receipt Framework &#8212; ActionOS</div><div class="file-embed-details-h2">131KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/actionos.substack.com/api/v1/file/67a02dbb-a04a-4870-84f4-ab81398c8873.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">This week's PDF includes a one-page version of The Value Receipt Framework that you can save, reference, and use before your next performance review, compensation conversation, or career planning session.</div><a class="file-embed-button narrow" href="/__u/actionos.substack.com/api/v1/file/67a02dbb-a04a-4870-84f4-ab81398c8873.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><h3><strong>Closing thought</strong></h3><p>Creating value is important. But in business, value that cannot be seen is often value that cannot be fully rewarded.</p><p>Which is why the people who earn the most over time aren&#8217;t always the people working the hardest.</p><p>They&#8217;re often the people who learn how to connect their actions to outcomes &#8212; and their outcomes to business value.</p><div><hr></div><p>If this framework helped you, consider sharing it with someone who deserves more recognition for the value they create.</p><p>As always, remember there&#8217;s only one way to build your best career &#8212; take more action.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[You might be creating more value than you can prove]]></title><description><![CDATA[A simple way to make your value visible before raises, promotions, and performance reviews]]></description><link>https://thesundayreframe.substack.com/p/the-value-receipt-framework-thursday</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-value-receipt-framework-thursday</guid><pubDate>Thu, 11 Jun 2026 15:01:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Aloha &#8212; Mark here.</p><p>One of the most frustrating feelings at work is knowing you&#8217;re contributing... but struggling to explain exactly how. You help people, solve problems, take ownership, and improve things behind the scenes.</p><p>Yet when a performance review, promotion conversation, or raise discussion arrives, you&#8217;re suddenly relying on memory.</p><p>Trying to remember months of contributions on the spot.</p><p>I&#8217;ve experienced this myself.</p><p>For years, I focused on creating value. But it wasn&#8217;t until I moved into a role where the results became easier to measure that I realized something important:</p><p>Creating value and proving value aren&#8217;t always the same thing.</p><p>And if nobody can clearly see the impact you&#8217;re creating, it becomes much harder for them to reward it.</p><div><hr></div><h2><strong>&#11088; Framework: The Value Receipt Framework</strong></h2><p><strong>Mantra:</strong> Value gets noticed... receipts get rewarded</p><p>The next time you make a meaningful contribution, ask yourself:</p><p>&#8220;What proof can I save?&#8221;</p><p>Because six months from now, you&#8217;ll likely forget what happened.</p><p>But the receipt won&#8217;t.</p><p>And over time, those receipts can become some of the most valuable assets in your career.</p><div><hr></div><p><strong>Sunday I'll break down the full Value Receipt Framework &#8212; including how to connect your actions to business outcomes and build stronger evidence for raises, promotions, and future opportunities.</strong></p><div><hr></div><p>As always, remember there&#8217;s only one way to build your best career &#8212;  take more action.<br><br>Rooting for you,<br>Mark</p><p>&#8212;&#8212;&#8212;&#8212;</p><p><strong>Want the one-page version?</strong></p><p>Get the PDF version of The Value Receipt Framework &#8212; designed to be remembered and reused in real moments &#8594; <a href="https://useactionos.gumroad.com/l/the-value-receipt-framework">here</a></p>]]></content:encoded></item><item><title><![CDATA[When one imperfect moment won't leave you alone]]></title><description><![CDATA[The Body of Work Rule &#8212; a mental tool for remembering your value when your performance falls short of your standards]]></description><link>https://thesundayreframe.substack.com/p/the-body-of-work-rule</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-body-of-work-rule</guid><pubDate>Sun, 07 Jun 2026 15:02:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>Aloha &#8212; Mark here.</p><p>One imperfect moment should never outweigh years of positive contribution.</p><p>A few years ago, I noticed a pattern. Whenever I gave a presentation, answered a difficult question, or spoke up in a meeting, I&#8217;d often replay the moment afterward. Not because it went terribly, but because it didn&#8217;t go exactly how I wanted.</p><p>I&#8217;d think:</p><p>&#8220;I could&#8217;ve said that better.&#8221;<br>&#8220;I should&#8217;ve explained that differently.&#8221;<br>&#8220;Why didn&#8217;t I think of that in the moment?&#8221;</p><p>The strange part is that most of these moments weren&#8217;t a big deal. Nobody was getting fired or was questioning my value. The meeting simply ended and everyone moved on. Except me, because I stayed behind mentally replaying the moment.</p><p>And what I&#8217;ve since realized is this&#8230;<br><br>I wasn&#8217;t judging myself against reality. I was judging myself against my potential. Against the perfect answer and the version of the moment I wished had happened.</p><p>And that&#8217;s when I developed a simple mental tool I now use whenever I can&#8217;t stop replaying a moment that falls short of my standards.</p><div><hr></div><h2><strong>&#11088; Framework: The Body of Work Rule</strong></h2><p><strong>Mantra:</strong> Don't judge yourself by one performance &#8212; judge yourself by your body of work</p><div><hr></div><h3><strong>What it is</strong></h3><p>The Body of Work Rule is a mental tool for moments when one imperfect performance starts making you question your overall value.</p><p>Instead of judging yourself by one moment, you judge yourself by your broader contribution over time. Because one moment is only data and your body of work is evidence.<br><br>The problem is that when we're emotional, we often give more weight to the data point than the evidence.</p><div><hr></div><h3><strong>When this helps</strong></h3><p>Use this when:</p><ul><li><p>You can&#8217;t stop replaying a conversation, meeting, or presentation after it&#8217;s over</p></li><li><p>One imperfect moment starts feeling bigger than it probably is</p></li><li><p>You begin questioning your value because you didn&#8217;t perform as well as you wanted</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p><strong>1. Name the moment</strong></p><p>What specifically happened?</p><p>Stick to the facts and not the story.</p><p>Example: &#8220;I stumbled over my answer during a meeting.&#8221;</p><p><strong>2. Separate the moment from your identity</strong></p><p>A weak moment or poor answer does not erase your value. </p><p>A performance is not an identity.</p><p><strong>3. Review your body of work</strong></p><p>Ask: &#8220;What would the larger body of evidence say?&#8221;</p><p>Think about:</p><ul><li><p>People you&#8217;ve helped</p></li><li><p>Problems you&#8217;ve solved</p></li><li><p>Results you&#8217;ve created</p></li><li><p>Relationships you&#8217;ve built</p></li><li><p>Positive impact you&#8217;ve had</p></li></ul><p><strong>4. Replace the negative soundtrack</strong></p><p>Instead of:</p><p>&#8220;I should&#8217;ve said that better.&#8221;</p><p>Try:</p><p>&#8220;One imperfect moment doesn&#8217;t erase years of positive contribution.&#8221;</p><div><hr></div><h3><strong>Your small action</strong></h3><p>The next time you catch yourself replaying a moment, write down:</p><ol><li><p>What happened?</p></li><li><p>What does my body of work say?</p></li><li><p>Which deserves more weight?</p></li></ol><p>Then stop there.</p><p>No additional analysis, second trial, or mental punishment.</p><div><hr></div><h3><strong>Why this works</strong></h3><ul><li><p>High performers often judge themselves against their best possible performance rather than their actual contribution</p></li><li><p>Negative emotions naturally zoom in on mistakes and zoom out on overall successes</p></li><li><p>Looking at a larger body of evidence creates a more accurate assessment than evaluating yourself through a single moment</p></li></ul><div><hr></div><h3><strong>Reflection</strong></h3><p><em>(Write this from memory &#8212;&nbsp;no scrolling up)</em></p><p>Think of a moment you&#8217;ve replayed recently.</p><p>Now answer this question without rereading this email:</p><p>If someone looked at your entire body of work instead of that one moment, what conclusion would they reach about the value you bring?</p><div><hr></div><h3><strong>&#128196; Your weekly ActionOS framework (1-page download)</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!f6CN!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96575181-e1fd-4b5f-bdc0-ff16e3f5ea8c_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Body Of Work Rule &#8212; ActionOS</div><div class="file-embed-details-h2">147KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/actionos.substack.com/api/v1/file/b2616d96-35a4-4d63-b2c4-a6aec8ef9a27.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">A simple visual anchor to remember when and how to use this tool.</div><a class="file-embed-button narrow" href="/__u/actionos.substack.com/api/v1/file/b2616d96-35a4-4d63-b2c4-a6aec8ef9a27.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><h3><strong>Closing thought</strong></h3><p>Your standards are not the problem, because high standards help people grow.</p><p>The problem begins when one imperfect moment is allowed to outweigh years of positive contribution.</p><p>Don&#8217;t let a single page become the entire story.</p><div><hr></div><p>If this framework helped you, consider sharing it with someone who is harder on themselves than they are on everyone else.</p><p>As always, remember there&#8217;s only one way to build your best career &#8212; take more action.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[For when you keep thinking about what you should've said]]></title><description><![CDATA[A simple way to stop letting one moment outweigh the bigger picture]]></description><link>https://thesundayreframe.substack.com/p/the-body-of-work-rule-thursday</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-body-of-work-rule-thursday</guid><pubDate>Thu, 04 Jun 2026 15:02:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Aloha &#8212; Mark here.</p><p>One of the hardest things about caring deeply about your work is that you often become your own harshest critic.</p><p>You leave a meeting and think:</p><p>&#8220;I could&#8217;ve said that better.&#8221;</p><p>You answer a question and immediately replay it in your head. Or you give a presentation and spend more time thinking about what went wrong than what went right.</p><p>I&#8217;ve done this more times than I&#8217;d like to admit. And the strange part is that most of the time, nobody else is thinking about the moment nearly as much as you are. Because while everyone else has moved on, you&#8217;re still comparing what happened to the perfect version you wish had happened.</p><p>But that&#8217;s where we get into trouble, because one imperfect moment starts carrying more weight than it deserves. When in reality, it should be weighed against something much bigger&#8230;</p><p>Your body of work.</p><div><hr></div><h2><strong>&#11088; Framework: The Body of Work Rule</strong></h2><p><strong>Mantra:</strong> Don't judge yourself by one performance &#8212; judge yourself by your body of work</p><div><hr></div><p>The next time you catch yourself replaying a conversation, meeting, or presentation, ask:</p><p>&#8220;What does my body of work say?&#8221;</p><p>Not what this moment says or what your inner critic says, because one moment is only data.</p><p>Your body of work is evidence that tells the actual truth.</p><p>And one imperfect performance should never outweigh years of positive contribution.</p><div><hr></div><p><strong>Sunday I'll break down the full Body of Work Rule &#8212; including why high performers often judge themselves against their potential instead of reality, and how to stop one imperfect moment from distorting the bigger picture.</strong></p><div><hr></div><p>As always, remember there&#8217;s only one way to build your best career &#8212;  take more action.<br><br>Rooting for you,<br>Mark</p><p>&#8212;&#8212;&#8212;&#8212;</p><p><strong>Prefer the one-page version?</strong></p><p>Get the PDF version of The Body of Work Rule &#8212; designed to be remembered and reused in real moments.</p><p>Get the framework<strong> </strong>&#8594; <a href="https://useactionos.gumroad.com/l/the-body-of-work-rule">here</a></p>]]></content:encoded></item><item><title><![CDATA[When doing more still doesn’t feel like enough]]></title><description><![CDATA[The Positive-Sum Principle &#8212; a mental tool for building relationships that help both sides succeed more]]></description><link>https://thesundayreframe.substack.com/p/the-positive-sum-principle</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-positive-sum-principle</guid><pubDate>Sun, 31 May 2026 15:02:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Aloha &#8212; Mark here.</p><p>One of the hardest feelings at work is when you keep doing more&#8230; but somehow it still doesn&#8217;t feel like enough.</p><p>Not because you&#8217;re lazy or unwilling to grow.</p><p>But because eventually, you start questioning whether the relationship itself is still growing too.</p><p>I&#8217;ve felt this more than once throughout my career.</p><p>I remember periods where I was working 60+ hour weeks, helping drive meaningful results, bringing positive energy, loyalty, and new ideas to the company&#8230; while still feeling like most conversations centered around what more I needed to do.</p><p>And over time, that slowly started draining me. Because eventually, I started feeling like the partnership itself had been capped.</p><p>But ultimately, it taught me one of the most important lessons in business and life:</p><p>The most meaningful relationships in life are positive-sum.</p><p>Meaning both sides are actively trying to help each other grow and succeed over time.</p><p>Which remains true in:<br><br>&#8226; Work<br>&#8226; Marriage<br>&#8226; Friendship<br>&#8226; Business<br>&#8226; Leadership</p><p>And when that mindset disappears, relationships usually start shrinking emotionally, creatively, or financially &#8212; even if nobody says it out loud.</p><p>That&#8217;s where this framework comes in.</p><div><hr></div><h2><strong>&#11088; Framework: The Positive-Sum Principle</strong></h2><p><strong>Mantra:</strong> The best partnerships keep asking: &#8220;How do we help each other succeed more?&#8221;</p><div><hr></div><h3><strong>What it is</strong></h3><p>The Positive-Sum Principle is a simple mental model for evaluating and improving your most important relationships. Positive-sum relationships are relationships where both sides actively try to create more value, trust, growth, and opportunity for one another over time.</p><p>Not perfectly or equally every day, but intentionally. Because the healthiest long-term relationships aren&#8217;t built on extraction.</p><p>They&#8217;re built through expansion.</p><div><hr></div><h3><strong>When this helps</strong></h3><p>Use this when:</p><ul><li><p>You feel like you keep doing more, but somehow it still isn&#8217;t enough</p></li><li><p>You hesitate to bring ideas forward because you&#8217;re afraid they&#8217;ll be dismissed or misunderstood</p></li><li><p>You notice yourself quietly withdrawing instead of communicating honestly</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p>Follow these steps:</p><ol><li><p><strong>Stop focusing only on effort and start focusing on communication</strong></p></li></ol><p>A lot of ambitious people believe: &#8220;If I just keep proving myself, eventually things will improve.&#8221;</p><p>Sometimes they do, but effort alone does not create alignment.</p><p>Communication does.</p><ol start="2"><li><p><strong>Shift the question</strong></p></li></ol><p>Instead of asking: &#8220;Am I valued enough?&#8221;</p><p>Ask: &#8220;Are we actively trying to help each other succeed more?&#8221;</p><p>That question changes the entire dynamic, because it shifts the focus away from emotional validation&#8230; and toward relationship design.</p><ol start="3"><li><p><strong>Have the conversation before resentment builds</strong></p></li></ol><p>Positive-sum relationships require recalibration.</p><p>They require honest and difficult conversations about:<br><br>&#8226; What&#8217;s working<br>&#8226; What&#8217;s not<br>&#8226; What each side needs<br>&#8226; And how the relationship can create more value moving forward</p><p>Not as an attack, but as an attempt to improve the partnership itself.</p><ol start="4"><li><p><strong>Pay attention to the response</strong></p></li></ol><p>Meaningful relationships usually respond to honest communication with:<br><br>&#8226; Curiosity<br>&#8226; Openness<br>&#8226; Discussion<br>&#8226; Shared ownership</p><p>Unhealthy relationships often become defensive immediately because they interpret growth as a threat instead of an opportunity.</p><p>That tells you something important too.</p><ol start="5"><li><p><strong>Decide intentionally from there</strong></p></li></ol><p>Sometimes the relationship improves dramatically and sometimes expectations need to change.</p><p>Sometimes boundaries need to change and sometimes you realize the relationship may never become truly positive-sum.</p><p>That clarity matters.</p><div><hr></div><h3><strong>Your small action</strong></h3><p>Think about one important relationship in your life right now, and ask yourself:</p><p>&#8220;When was the last time we openly talked about how to help each other succeed more?&#8221;</p><p>Not perform more or give more.</p><p>Succeed more.</p><div><hr></div><h3><strong>Why this works</strong></h3><ul><li><p>Positive-sum thinking reduces defensiveness and increases collaboration</p></li><li><p>Honest communication prevents resentment from silently compounding over time</p></li><li><p>Clarity reduces emotional exhaustion because you stop guessing where you stand</p></li></ul><div><hr></div><h3><strong>Reflection</strong></h3><p><em>(Write this from memory &#8212;&nbsp;no scrolling up)</em></p><p>Where in my life have I been silently hoping a relationship improves&#8230; instead of courageously helping reshape it?</p><div><hr></div><h3><strong>&#128196; Your weekly ActionOS framework (1-page download</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!0EP_!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fdefd5924-b56c-4d89-a47a-6c2fcb185935_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Positive-Sum Principle &#8212; ActionOS</div><div class="file-embed-details-h2">144KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/actionos.substack.com/api/v1/file/e327b8dd-04c1-4f78-925c-ac2d2117e8bb.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">A simple visual anchor to remember when and how to use this tool.</div><a class="file-embed-button narrow" href="/__u/actionos.substack.com/api/v1/file/e327b8dd-04c1-4f78-925c-ac2d2117e8bb.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><h3><strong>Closing thought</strong></h3><p>The best relationships in life rarely strengthen by accident.</p><p>They strengthen because both people continue choosing to help each other succeed. </p><p>Because if you&#8217;re not helping each other win more, what are you actually building? </p><div><hr></div><p>If this framework helped you think differently about an important relationship, feel free to share it with someone who may need it too.</p><p>As always, remember there&#8217;s only one way to build your best life &#8212; take more action.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[Some relationships quietly stop expanding]]></title><description><![CDATA[A simple mental tool for improving relationships at work and in life]]></description><link>https://thesundayreframe.substack.com/p/the-positive-sum-principle-thursday</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-positive-sum-principle-thursday</guid><pubDate>Thu, 28 May 2026 15:01:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Aloha &#8212; Mark here.</p><p>One of the hardest feelings at work is when you keep doing more&#8230; but somehow it still doesn&#8217;t feel like enough. So you work harder, work longer, and try to prove that you are deserving of more. But eventually, something starts feeling off, because the relationship itself may have stopped growing too.</p><p>That&#8217;s an important distinction.</p><p>Because some relationships are positive-sum.</p><p>Where both sides actively help each other grow, contribute, and succeed more over time.</p><p>And some slowly stop expanding.</p><p>Where one side keeps giving more&#8230; while the relationship itself slowly stops growing.</p><p>That doesn&#8217;t always mean the relationship is bad, but it does usually mean a conversation needs to happen if you want to improve it.</p><div><hr></div><h2><strong>&#11088; Framework: The Positive-Sum Principle</strong></h2><p><strong>Mantra:</strong> The best partnerships keep asking: &#8220;How do we help each other succeed more?&#8221;</p><div><hr></div><p>Before your next important conversation, stop asking: &#8220;How do I prove my value more?&#8221;</p><p>And start asking: &#8220;How can this relationship create more value for BOTH sides moving forward?&#8221;</p><p>That small shift changes the game.</p><p>Because the goal isn&#8217;t emotional validation.</p><p>It&#8217;s building a more meaningful partnership.</p><div><hr></div><p><strong>Sunday I&#8217;ll break down the full Positive-Sum Principle &#8212; including how to recognize when a relationship is expanding, shrinking, or quietly becoming one-sided over time.</strong></p><div><hr></div><p>As always, remember there&#8217;s only one way to build your best career &#8212;  take more action.<br><br>Rooting for you,<br>Mark</p><p>&#8212;&#8212;&#8212;&#8212;</p><p><strong>Prefer the one-page version?</strong></p><p>Get the PDF version of The Positive-Sum Principle &#8212; designed to be remembered and reused in real moments.</p><p>Get the framework<strong> </strong>&#8594; <a href="https://useactionos.gumroad.com/l/the-positive-sum-principle">here</a></p>]]></content:encoded></item><item><title><![CDATA[A better way to handle difficult conversations]]></title><description><![CDATA[The Set the Table Framework &#8212; a mental tool for handling emotionally charged workplace conversations with more clarity and intention]]></description><link>https://thesundayreframe.substack.com/p/the-set-the-table-framework</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-set-the-table-framework</guid><pubDate>Sun, 24 May 2026 15:01:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>Aloha &#8212; Mark here.</p><p>A recent work conversation reminded me of something important:</p><p>Most difficult conversations fall apart because nobody creates clarity before emotion takes over.</p><p>And because of that&#8230;</p><p>Assumptions enter the room.<br>Frustration builds.<br>Defensiveness takes over.</p><p>And suddenly the conversation drifts far away from what actually needed to be said.</p><p>I&#8217;ve felt this myself recently.</p><p>Conversations that started with tension&#8230; and ended with even more tension.</p><p>Not because the issue couldn&#8217;t be solved.</p><p>But because nobody truly set the table first.</p><div><hr></div><h2><strong>&#11088; Framework: The Set the Table Framework </strong></h2><p><strong>Mantra:</strong> If you don&#8217;t set the table, tension will set it for you</p><div><hr></div><h3><strong>What it is</strong></h3><p>A simple framework for leading difficult workplace conversations with more clarity, intention, and connection.</p><p>Instead of reacting emotionally or letting the conversation drift, the goal is to improve the relationship dynamic moving forward.</p><div><hr></div><h3><strong>When this helps</strong></h3><p>Use this when:</p><ul><li><p>The conversation you know you need to have at work, but you&#8217;re afraid it could make things worse</p></li><li><p>You feel misunderstood, undervalued, or frustrated &#8212; and tension is already building</p></li><li><p>Expectations feel unclear, assumptions are growing, and communication is starting to drift emotionally</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p>Before jumping into the actual issue, set the table first, and remember the acronym &#8212; TABLE</p><p><strong>T &#8212; Tell the purpose</strong></p><p>Start by clearly stating why you wanted to have the conversation.<br>Get to the point early instead of circling around it.</p><p><em>Example:</em></p><p>&#8220;I wanted to talk because there&#8217;s been some misalignment, and I&#8217;d like us to improve that.&#8221;</p><p><strong>A &#8212; Align on the desired outcome</strong></p><p>Define what you want both sides to walk away with.<br>More clarity. Better expectations. Less tension. Better working relationships.<br>State the goal directly and ask for buy-in before proceeding.</p><p><strong>B &#8212; Bridge it to both sides</strong></p><p>Explain why improving the situation benefits BOTH people.</p><p>This changes the conversation from me vs you&#8230; to us improving something together.</p><p><strong>L &#8212; Lead the conversation back when it drifts</strong></p><p>If emotions, assumptions, or defensiveness start taking over, bring the conversation back to the original purpose and desired outcome.</p><p><strong>E &#8212; End with clarity and connection</strong></p><p>Before ending the conversation, recap what both sides should take away from it &#8212;&nbsp;even if everything wasn&#8217;t fully solved.</p><p>The goal is better understanding, healthier communication, and a clearer path forward.</p><div><hr></div><h3><strong>Your small action</strong></h3><p>Think about one workplace conversation you&#8217;ve been avoiding.</p><p>Before having it, write down:</p><ol><li><p>The real purpose of the conversation &#8212; and one sentence you can use to set the table early</p></li><li><p>What you want BOTH sides to walk away with</p></li><li><p>Why improving the conversation benefits both people</p></li><li><p>How you want to recap the conversation to create more clarity moving forward</p></li></ol><p>That alone can completely change the trajectory of the conversation. </p><div><hr></div><h3><strong>Why this works</strong></h3><ul><li><p><strong>Clear purpose reduces emotional escalation</strong> &#8212; when people understand why a conversation is happening, defensiveness tends to decrease.</p></li><li><p><strong>Shared outcomes create alignment instead of opposition</strong> &#8212; focusing on what both sides gain changes the tone of the conversation.</p></li><li><p><strong>Structure helps prevent emotional drift</strong> &#8212;&nbsp;returning to the purpose keeps difficult conversations from spiraling into assumptions, frustration, or reaction.</p></li></ul><div><hr></div><h3><strong>Reflection</strong></h3><p><em>(Write this from memory &#8212;&nbsp;no scrolling up)</em></p><p>What difficult conversation in your life might improve if you focused less on proving your point&#8230; and more on setting the table first?</p><div><hr></div><h3><strong>&#128196; Your weekly ActionOS framework (1-page download</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!Z8dO!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3d162de-07c3-4702-bfc5-ee1de890cdcc_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Set The Table Framework &#8212; ActionOS</div><div class="file-embed-details-h2">137KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/actionos.substack.com/api/v1/file/2b858752-67cf-4759-abf9-145a01f786df.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">A simple visual anchor to remember when and how to use this tool.</div><a class="file-embed-button narrow" href="/__u/actionos.substack.com/api/v1/file/2b858752-67cf-4759-abf9-145a01f786df.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><h3><strong>Closing thought</strong></h3><p>Strong communicators don&#8217;t avoid hard conversations. They learn how to enter them with more clarity, intention, and emotional steadiness. Because that&#8217;s what creates stronger relationships, healthier teams, and better long-term outcomes.</p><div><hr></div><p>If this framework helped you think differently about a difficult conversation, share it with someone who may need it right now.</p><p>And as always, remember there&#8217;s only one way to build your best career &#8212; take more action.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item><item><title><![CDATA[For the conversation you’ve been avoiding]]></title><description><![CDATA[A useful mental tool for difficult workplace conversations]]></description><link>https://thesundayreframe.substack.com/p/the-set-the-table-framework-thursday</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-set-the-table-framework-thursday</guid><pubDate>Thu, 21 May 2026 15:01:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Aloha &#8212;&nbsp;Mark here.</p><p>A lot of workplace conversations get worse before they get better.</p><p>Not because the issue can&#8217;t be solved, but because tension enters the conversation before clarity does.</p><p>And once that happens, people start&#8230;<br><br>Reacting instead of understanding.<br>Defending instead of listening.<br>Assuming instead of aligning.</p><p>Which is why one small shift can completely change the trajectory of a difficult conversation.</p><div><hr></div><h2><strong>&#11088; Framework: The Set the Table Framework</strong></h2><p><strong>Mantra:</strong> If you don&#8217;t set the table, tension will set it for you</p><div><hr></div><p>Before jumping into the actual issue, start by clearly stating:</p><p>&#8594; the purpose of the conversation<br>&#8594; what you hope both sides walk away with<br>&#8594; why improving the situation benefits BOTH people</p><p>Because that simple shift changes the conversation from me vs you to us improving something together.</p><p>And honestly?</p><p>Most people don&#8217;t need to avoid difficult conversations.</p><p>They just need a better way to enter them.</p><div><hr></div><p><strong>Sunday I&#8217;ll break down the full framework &#8212; including how to use it when conversations become emotionally charged, defensive, or unclear.</strong></p><div><hr></div><p>As always, remember there&#8217;s only one way to build your best career &#8212; take more action.<br><br>Rooting for you,<br>Mark</p><p>&#8212;&#8212;&#8212;&#8212;</p><p><strong>Prefer the one-page version?</strong></p><p>Get the PDF version of The Set the Table Framework &#8212; designed to be remembered and reused in real moments.</p><p>Get the framework<strong> </strong>&#8594; <a href="https://useactionos.gumroad.com/l/the-set-the-table-framework">here</a></p>]]></content:encoded></item><item><title><![CDATA[The career skill ambitious people rarely learn]]></title><description><![CDATA[The Yes Filter &#8212; a mental tool for deciding what work deserves your energy]]></description><link>https://thesundayreframe.substack.com/p/the-yes-filter</link><guid isPermaLink="false">https://thesundayreframe.substack.com/p/the-yes-filter</guid><dc:creator><![CDATA[Mark Swiggum]]></dc:creator><pubDate>Sun, 17 May 2026 15:01:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bXE8!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbd2ae1ca-e67d-477e-830c-0dcb68626937_325x325.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>Aloha &#8212; Mark here.</p><p>One of the hardest parts of ambitious careers is knowing when to say yes. </p><p>Especially early on, because when you care, you naturally want to:<br><br>&#8226; Help<br>&#8226; Prove yourself<br>&#8226; Step up<br>&#8226; Be seen as valuable</p><p>So you say yes to more.</p><p>More work.<br>More responsibility.<br>More meetings.<br>More &#8220;opportunities.&#8221;</p><p>And for a while, it feels like growth.</p><p>But eventually, I started noticing something uncomfortable:</p><p>Some work was building me and some was just draining my soul.</p><p>And honestly?</p><p>At the time, I couldn&#8217;t tell the difference.</p><div><hr></div><h2><strong>&#11088; Framework: The Yes Filter</strong></h2><p><strong>Mantra:</strong> Some work builds you. Some work just uses you.</p><div><hr></div><h3><strong>What it is</strong></h3><p>The Yes Filter is a simple mental tool for deciding whether new work is actually helping your career grow &#8212; or simply making you busier. Because not every opportunity creates value. And not every &#8220;yes&#8221; moves you forward.</p><div><hr></div><h3><strong>When this helps</strong></h3><p>Use this when:</p><ul><li><p>You feel pressure to say yes immediately</p></li><li><p>Your workload keeps growing, but your career isn&#8217;t</p></li><li><p>You feel that hesitation before agreeing to something</p></li></ul><div><hr></div><h3><strong>How to use it</strong></h3><p>Before saying yes, ask:</p><p><strong>1. Energy</strong> &#8212; Will this energize me or drain me over time?<br><strong>2. Skill</strong> &#8212; Does this build a skill that actually matters?<br><strong>3. Impact</strong> &#8212; Will this create meaningful results or visibility?<br><strong>4. Value</strong> &#8212; Will this increase my long-term value?<br><strong>5. Direction</strong> &#8212; Is this taking me toward a career and life I actually want?</p><p><strong>Decision guide:</strong></p><p>4&#8211;5 yes &#8594; strong opportunity<br>3 yes &#8594; be intentional about the tradeoff<br>0&#8211;2 &#8594; likely noise, guilt, or misalignment</p><div><hr></div><h3><strong>Your small action</strong></h3><p>Think about one thing currently on your plate &#8212; or one thing you&#8217;re about to say yes to. And run it through the five questions above. </p><p>If the answers feel unclear or uncomfortable&#8230; that&#8217;s probably the signal.</p><div><hr></div><h3><strong>Why this works</strong></h3><ul><li><p>Clear filters reduce overwhelm and decision fatigue</p></li><li><p>Ambitious people often confuse more responsibility with more growth</p></li><li><p>Direction matters more than raw effort over time</p></li></ul><div><hr></div><h3><strong>Reflection</strong></h3><p><em>(Write this from memory &#8212;&nbsp;no scrolling up)</em></p><p>Where in my work life am I saying yes out of pressure, guilt, or habit &#8212; instead of intentional growth?</p><div><hr></div><h3><strong>&#128196; Your weekly ActionOS framework (1-page download</strong></h3><div class="file-embed-wrapper" data-component-name="FileToDOM"><div class="file-embed-container-reader"><div class="file-embed-container-top"><image class="file-embed-thumbnail" src="/__u/substackcdn.com/image/fetch/$s_!qo9-!,w_400,h_600,c_fill,f_auto,q_auto:best,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6d323ba0-a9a0-4028-90bd-51610a1a916e_100x67.png"></image><div class="file-embed-details"><div class="file-embed-details-h1">The Yes Filter &#8212; ActionOS</div><div class="file-embed-details-h2">128KB &#8729; PDF file</div></div><a class="file-embed-button wide" href="/__u/actionos.substack.com/api/v1/file/f83cc0e5-9ac8-4d2d-87f4-5a5ee4312427.pdf"><span class="file-embed-button-text">Download</span></a></div><div class="file-embed-description">A simple visual anchor to remember when and how to use this tool.</div><a class="file-embed-button narrow" href="/__u/actionos.substack.com/api/v1/file/f83cc0e5-9ac8-4d2d-87f4-5a5ee4312427.pdf"><span class="file-embed-button-text">Download</span></a></div></div><p></p><div><hr></div><h3><strong>Closing thought</strong></h3><p>One of the most important career skills isn&#8217;t learning how to work harder. It&#8217;s learning which work is actually worth your life energy. Because some work challenges you in ways that build your future. And some work quietly pulls you away from it.</p><div><hr></div><p>If this framework helped you think more clearly, share it with someone who could use it this week.</p><p>As always, remember there&#8217;s only one way to build your best career &#8212; take more action.</p><p>Rooting for you,<br>Mark</p>]]></content:encoded></item></channel></rss>