Thirst Behavior is a project about wine, taste, and the social performances that form around them, the rituals of enjoyment shaped by status, media, money, and desire. Wine is the entry point; the real subject is how taste gets made, circulated, and contested, especially in New York and the Hamptons, where leisure and tastemaking overlap most visibly.

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Good evening,

Hamptons summer intel is starting to come in.

I’m bouncing between there, here, and the city right now, juggling a handful of projects, and it already feels like it’s going to be a big one. The early signals are strong: familiar spaces turning over and new concepts that might actually stick.

This summer will also be the one year anniversary of Thirst Behavior. How should we celebrate? I’m currently working on a piece about how algorithmic social media is reshaping the way people buy wine, specifically through creator-led wine clubs. If you run one, subscribe to one, build the platforms that power them—or just have strong opinions—I want to hear from you.

Here’s what I’m paying attention to this week.