intheKNOW - #030

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re remembering…

Dolly Parton

There’s likely no one who hasn’t listened to a little Dolly this last week and that in itself is a wonderful reminder of just how talented and incredible Dolly Parton surely is. Last week it was announced that after a short illness, the singer songwriter had sadly passed away at the age of 80. Her passing was felt keenly around the world as both those who knew her personally and those who knew her talents, were together in grief for the one of a kind artist and philanthropist. In the days following her death her music filled our social media and TV screens and rightly so shot the tunes into the charts. As of this week Dolly has now broken the record for the most singles in the top 10 of the US charts (1-9) and also holds 92 of the top 200 songs on the iTunes charts. An incredible feat for an incredible artist who brought joy to so many. We’ll definitely continue to listen to our favourite Dolly Parton tracks this week and celebrate a life that brought love to so many. Rest in Peace Dolly x

Did you know?

Following the recent $17 Billion Meta settlement the company has announced new restrictions for teens including 2 hour daily limits and blocks from midnight to 6am.

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intheKNOW - #029

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re listening to…

Babydoll - Jamie Miller

If you’ve been looking for some new music to sing-a-long to, a new artist to follow and a new ear worm to share with friends, look no further than Babydoll. Artist Jamie Miller has been sharing snippets of the catchy tune across socials for the last few weeks, mounting tension for the release of the single that has now shot to the top of the charts in the US. Babydoll has that unique mix of finger clicking bounce with its beat but when you dive into the lyrics you realise there’s heartbreak laced into the addictive chorus. Head on over to his Instagram to see all the fun he’s currently having during the single release, even partnering with celebrities like Jennifer Love-Hewitt to promote the single. We’re pressing play again!

Did you know?

Harvey Nichols Department Store have closed their website after confirming the brand has been purchased by Frasers Group.

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intheKNOW - #028

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re still celebrating…

byfrow Summer

We know we’ve been shouting it from the rooftops but our team is so proud to have finally launched our first SPF product. The Hue Glazing Balm SPF50 is truly a product that not only looks incredible but the innovative ingredients offer both protection and nourishment in spades. If you want to know more about the next generation photostable UV chemical filters, as well as the Biomimetic Peptides that support hyaluronic acid and collagen production you can discover more here. Or if you’re simply wondering which shade to purchase first, we can help you with that too.

Did you know?

Grace Beverley has announced her newest brand venture, co-founding shower head brand Water2Skin created to improve both skin and hair health.

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byfrow summer has officially arrived with the launch of our Hue Glazing Balm SPF50 in 3 must have shades. A hybrid makeup and skincare launch that expands our multitasking beauty range, alongside our first ever cosmetic brush. With Raspberry, grapefruit and toffee to choose from, we thought sharing a little more about each hue would come in handy.

You c…

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intheKNOW - #027

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re listening to…

Brandon Flowers - Plans

Anything Brandon Flowers puts his hands on, its likely we’re going to love. His previous albums have simply been masterpieces and we’re awaiting his 3rd solo album with a whole host of excitement. Ahead of the release of Thrasher on 21st August, Brandon’s released two new singles and Plans has gone and stolen our heart. It’s a beautiful release full of passion and hope, a song that truly stops you in your tracks so you can listen to every single lyric. We can’t wait to hear what the rest of the album has in store!

Did you know?

The next Met Gala and the Metropolitan Museums Costume Institute exhibition will focus on controversial ex Dior designer John Galliano.

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Hue Glazing Balm SPF50

Available Now in 3 Shades

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We’re thrilled to be able to share with you our newest and most innovative launch so far - the Hue Glazing Balm SPF50 in 3 sumptuous summer shades. In-keeping with our love of multitasking products, we developed the new Hue Glazing Balm as a true summer staple. A product that nourishes, protects and creates a sun kissed look worthy of any holiday destination. Applied to cheeks and lips, using fingers or our new Blush Brush, Hue Glazing Balm SPF50 creates a wash of colour that is buildable, lightweight and luminous on skin.

The development stages were critical to creating a boundary pushing product and we’re so excited that Hue Glazing Balm contains next generation photostable UV chemical filters, as well as Biomimetic Peptides to support hyaluronic acid and collagen production. Hue Glazing Balm SPF50 offers broad-spectrum SPF50 protection against UVA & UVB rays and is also enriched with Shea Butter to nourish, Avocado Oil to condition and Aloe Vera to soothe. A truly innovative and nourishing multitasker that won’t leave a white cast on deeper skin tones and allows for onthego sun protection.

Hue Glazing Balm SPF50 was created as the answer to a friends pigmentation problems on the high points of their cheeks and although sun protection products are notoriously expensive and difficult to produce, we welcomed the challenge. Our team has successfully created a one of a kind product that we know will enhance your everyday and also protect your skin. The perfect sun protection addition to your makeup bag to make reapplying or topping up your SPF base as easy as can be. We can’t wait to hear what you think!

The Shades

Grapefruit, Raspberry & Toffee

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• Grapefruit - A bright coral orange that offers a peachy coral wash of colour.

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• Raspberry - A bright berry red that’s buildable from a pink hue to a deep glow.

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• Toffee - A bronzed terracotta that glows on the skin and adds a luminous finish.

The Sustainable Packaging

Just like our best selling Lip Companion the Hue Glazing Balm SPF50 is housed in a 100% recyclable aluminium component that can typically be recycled in your household recycling.

#0 Blush Brush

The Brush Wardrobe Begins

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In addition to our Hue Glazing Balm SPF50 we’re so excited to be sharing with you our first ever brush - the #0 Blush Brush. The Blush Brush was created as the perfect companion to our Hue Glazing Balm for those who like to apply their products with a tool as opposed to fingers. Our first brush launch is an ultra soft stippling brush that seamlessly blends cream, powder and liquid formulas with ease and effortless control. #0 Blush Brush has been created using densely packed synthetic fibres that allow the flexibility of stippling, blending and building product on the skin. The iconic shape allows for distribution of product over makeup that won’t disrupt your base. We can’t wait to build out the brush wardrobe as we continue with our future launches.

The Sustainable Angle

The #0 Blush Brush was developed using 100% post consumer recycled plastic for our embossed branded handle and 100% recycled aluminium for our ferrule that holds the synthetic bristles.

Want More byfrow?

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Leave a comment

You can also join me via the below:

• Instagram

• TikTok

• YouTube

• LTK

• Threads

Until next time,

V x

intheKNOW - #026

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re excited about…

The byfrow Summer Launch

We’re so excited that on Thursday 30th July at 7pm UK time our Hue Glazing Balm SPF50 will be launching!A hue of watercolour pigment for cheeks AND lips, with a radiant finish in a balm texture. They’re packed with skincare ingredients including a Biomimetic Peptide helping to support the skin’s natural production of hyaluronic acid AND essential moisture-binding molecules. And the best thing? Next generation UVA and UVB SPF50 filters. We can’t wait for all 3 shades to hit your makeup bag as well as our first ever cosmetic brush!

Did you know?

Fitness brand Gymshark are facing a class action lawsuit in the US alleging the brand deceived customers by not disclosing paid advertisements.

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A few months ago we stumbled across our dream home and fell head over heels in love. It checked everything we had on our list, both non-negotiable as well as extras and even had that elusive sea view. Fast forward three months and the dream’s over.

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intheKNOW - #025

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re listening to…

The Menzingers - Everything I Ever Saw

If there was one band that was going to break our current addiction to Noah Kahan’s newest album it was bound to be The Menzingers. They announced earlier this year that their new album Everything I Ever Saw would be out in July and this week they recently the namesake single. With the full album launch just days away (July 17th, the day before Victoria’s 37th birthday) the lead single is currently on repeat. This feels like a single that will be imprinted on our hearts this summer, driving with the windows down music just like The Menzingers always deliver!

“I don’t want to relive, I just want to remember, everything I ever saw.”

Did you know?

Birkenstock are about to release their latest designer collaboration with Parisian Ballet Dancer brand Repetto - the ultimate modern ballet slipper.

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intheKNOW - #024

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re watching…

Silo - Season 3

We love a sci-fi television show in our team and we’ve been wanting no so patiently for the newest season of Silo to arrive so we can binge watch one of our favourite shows of the last few years. If you haven’t had the chance to dive into the series then lucky you because the first 2 seasons will take you on a ride that will have you asking more questions than you thought possible. For those unfamiliar with the series, Silo is based on a book series by author Hugh Howey and follows thousands of survivors on a post apocalyptic earth who live inside an underground silo. The twist is that the survivors don’t appear to remember what happened 140 years previously to send them underground or why certain rules are to be followed in the silos. We’re so excited to see Rebecca Ferguson back on our screens!

Did you know?

Dakota Johnson and Alexander Skarsgård have been appointed as the new global fragrance ambassadors for Valentino Beauty.

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The start of July seems like the ideal time to check in on our beauty favourites of the year so far. The ones we’ve sought out without a second thought, the ones we’re using down to the last drop and the ones that hop from handbag to handbag because they’ve inched to the top of our favourites list. New launches, old favourites, reformulations and more make up the best of the best as we hit 6 months into the year. So what are the products that we’ve been reaching for over and over?

ps - this post contains affiliate links.

Skin Rocks

The Cleansing Balm

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A new to us addition this year that’s changed the way we view cleansing and removing makeup for good. The Skin Rocks Cleansing Balm by Caroline Hirons, the skincare queen herself, is a product you’ll wish you discovered sooner. A balm to oil formula that melts into skin and dissolves all traces of makeup, sun protection and daily impurities. Formulated with jojoba oil, carrot extracts and squalane to add hydration and improve skins firmness/elasticity whilst cleansing; a must try for those with dryer skin types. A gentle formula that cleanses well while not leaving behind that dreaded post product film and also offers a gentle experience. Team with a second cleanse like a gel or cream option to really embrace clean skin that isn’t stripped of natural oils or moisture. Available in both fragranced and fragrance free versions for those with more sensitive skin.

Did You Know?

Skin Rocks products showcase lids that have easily readable amount guidance. Handy for new products in your routine, skincare beginners and those of us who are prone to using too much product.

MERIT

Solo Shadow

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The Extension

Pigment Pencils - Now in 10 Shades

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You asked and we answered - our multi-tasking Pigment Pencils are now available in 10 shades, with 3 new shades launching to extend the collection. Mauve Macaron, Hazelnut Praline and Double Espresso are the newest shades available at byfrow.com.

• Mauve Macaron - A cool toned mauve perfect for those who want a pinky wash of colour but who prefer a cooler undertone than our current Pink Sorbet. When it comes to using as a lip shade you can apply as a buildable full lip colour, line your lips or to the centre of the lip to add dimension. As with all of our multi-tasking Pigment Pencils, Mauve Macaron can also be applied as a blendable blush shade or even to the eyes.

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• Hazelnut Praline - A warm medium brown perfect for those who intend to multi-talk to the maximum. Hazelnut Praline is a perfect multi use shade launching in a deeper brown tone than our current Milk Chocolate. This medium brown shines as faux freckles, eyeshadow, brows, lip pigment and more - a buildable brown that plays well with so many other shades to add depth.

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• Double Espresso - A deep cocoa brown for those who want to add a rich brown shade to their Pigment Pencil Collection. Double Espresso is our darkest colour that leans a touch cool but retains its deep, rich colour. Buildable to add statement dark accents to your look or with a light hand just a hint of cocoa wherever you please. Use for eyeliner, brows, lips, freckles and more to get the most out of our new shade.

The Cosmetic Pencil Sharpener

byfrow Duo Pencil Sharpener

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The perfect companion for our Pigment Pencils as well as others in your makeup bag, the Cosmetic Pencil Sharpener is the newest accessory to join the byfrow collection. Created as the perfect travel addition to ensure your Pigment Pencils stay ready to use and your shavings stay safely tucked away. Dual sharpeners, a built in cover and an integrated cleaning pick - every little detail has been considered and thoughtfully designed.

The Sustainable Sharpener

Thoughtfully produced using 100% PCR (Post Consumer Recycled) plastic and featuring ultra sharp twin steel blades, an integrated cleaning pick and a built in cover to ensure a clean, compact experience at home or onthego.

Victoria’s Kit

A Limited Edition Curation of Victoria’s Most Loved

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What’s Inside:

• Pigment Pencil in Mauve Macaron

• Pigment Pencil in Hazelnut Praline

• Lip Companion in Golden

• Cosmetic Pencil Sharpener

• Essentials Drawstring Bag

Victoria’s kit brings together some of Victoria’s favourite byfrow products all in one must have, ready to use collection. The limited edition offering has a saving of 15% compared to purchasing the products individually and is available now at byfrow.com.

Want More byfrow?

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Leave a comment

You can also join me via the below:

• Instagram

• TikTok

• YouTube

• LTK

• Threads

Until next time,

V x

intheKNOW - #023

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

-

We’re watching…

Euphoria - The Final Season

Admittedly we were late to the Euphoria bandwagon but now we’re wishing we’d discovered it way earlier because we’ve definitely been missing out. Not for the faint of heart, Euphoria tells the story of a group of high school students as they navigate their lives intertwined with drugs, relationship issues and grief. The award winning cast led by Jacob Elordi and Zendaya manage to portray their characters stories in a way we’ve never seen before on TV. The third and final season sees the characters jump forward five years and we meet them as they continue to navigate mental health, heartbreak and now so much more.

Did you know?

Swedish fashion brand Totême are launching menswear this August in a bid to emulate the success their women’s collections have had.

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With the warmer months comes the exciting fragrance launches that we know will be our new vacation companions. The scents that epitomise holidays and will forever be engrained in our memories, marking time spent with some of our favourite people in our favourite places.

Ahead of summer there have already been some gorgeous launches from some of our most loved brands and there are five that are already stand outs for the season. Scents filled with all the sumptuously sunny notes you crave when discovering your new favourite holiday scent.

ps - this post contains affiliate links.

Jo Malone

Beach Blossom Cologne

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Notes: Lime, Coconut Water & Tonka Bean

Jo Malones summer colognes are a beautiful way to do summer scents differently. Their Beach Blossom Cologne is a fresh and vibrant scent that mixes zesty lime as a top note and coconut water as a base. Alongside warm tonka bean as a base note the scent is a beautiful amalgamation reminiscent of long beach days. Beach blossom is categorised as a solar perfume which is typically a fragrance that evokes feelings of warm summer days and sun kissed skin. The scent does just this but the twist of sparkling lime offers a brighter take on a scent style that for some can be too heavy for the summer months. Jo Malone Beach Blossom is available now alongside its partner launch Frangpani Flower cologne.

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intheKNOW - #022

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

-

We’re listening to…

Take a Drink - Abigail Osborn

Our entire lives have been consumed with Noah Kahan and his latest album but as we come up for air we’ve had Take a Drink by Abigail Osborn in our ear. We first heard a snippet a couple of weeks ago over on Instagram and we’ve been not so patiently waiting for the full release. Be warned the teaser below is such an ear worm and we can’t promise you won’t also have it stuck in your head. You can pre save the single now via Instagram.

Did you know?

Frances fraud watchdog has fined SHEIN €22 million for failures in product traceability, environmental information and more. Their fines now total €210 million.

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It’s wedding season and if you’re anything like me that means assuming you have all the time in the world to find a wedding guest look and then panicking like there’s no tomorrow about a week out from the event. It feels like a right of passage when it comes to wedding invites that you pop the date in your diary, ensure the invite is on the fridge but then suddenly realise the year has skipped a month (it definitely has no arguments please) and it is in fact June already.

Wedding guest dressing is already something of an art form. It can often take us out of our comfort zone when it comes to choosing the right look and I sometimes think that’s because we put pressure on ourselves knowing the occasion is so special. So how do we simplify it and how do we take some of the pressure out of the process?

If you’re far more organised than me and also buy with multiple events in mind then you might already have a few looks that transcend dress codes in your wardrobe. If that’s you then I applaud you and would also love to be taught your ways pronto but if not then grab that invite, check out the dress code and hopefully the gorgeous curation of wedding guest dresses below will save you a panicked hunt for ‘the one’.

ps - this post contains affiliate links.

Destination

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Destination weddings often follow a slightly more relaxed dress code and especially so if the location is all about the sunshine. The temperature’s a big factor when it comes to dressing for a destination wedding because not only do you want to dress to impress, you want to ensure you’re comfortable too. If you struggle with the heat opt for looser fits and natural materials/mixes (linen, cotton, tencel etc) that breathe easy and are lightweight. No one wants to spend a loved ones wedding day worrying about the heat when you could be thinking about what your next cocktail will be.

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Four years on and the article still features on the list of my most viewed blog posts and I know that’s for a very good reason.

As someone who chooses to share themselves and their life online, I’ve chosen to share a lot with anyone who might want to be a part of my community. Being a child of divorce, my own marriage struggles, Alexs ADHD diagnosis, our engagement and wedding, creator career advice, buying our first home; even my sexual assault and the subsequent discovery and conviction of my attacker through sharing that story online. I’ve shared a lot and the reason behind that choice is simple - I choose to share parts of my life in the hope that it might resonate with or help others.

Being online means I’ve had more than my fair share of questions and assumptions about my future plans, but none more so as a woman, than the assumption that I would become a mother. For a lot of people looking from the outside in, it was a case of when and not if we would become parents and after our 2019 wedding those assumptions escalated rapidly. I’ve shared a lot over the last few years about our decision to remain child free by choice but sharing the decision online was incredibly eye opening for me.

Four years on from the original article and almost seven years on from our wedding day, you might be surprised to know I’m still receiving messages about being child free by choice and not all of them are positive.

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intheKNOW - #021

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re excited about…

The Next byfrow Launch

You might have seen over on Instagram that we’ve been teasing something exciting and there’s not too much longer to wait. There may have already been a heavy sneak peek over on YouTube too but now the official photoshoot is over and the imagery is being readied to share. Oh and did we mention there’s actually two launches coming over summer? We can’t wait to share even more about what’s to come and what you’ve been asking for.

Did you know?

After months of negotiations Estée Lauder and Puig have ended the merger talks that would have created one of the largest beauty groups in the world.

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When it comes to choosing a new handbag it often boils down to just one question - are you buying for work or for fun? The perfect work bag will be roomy, often slouchy and will become your next best friend after your morning caffeine hit during the commute. The slouchy bag is trending again for 2026 and that means great news for those of us who need a versatile work bag that adapts easily and stores a lot. But what about your new summer it bag?

We’re talking about the bag that defines your summer looks and carries you from beach to bar and back again. There are some incredible new styles that have us making all the googly eyes and hurrying to book our summer vacation post haste. Think bags that have a little something extra fun, look just as good at the beach as they do for dinner and perfect any summer outfit no matter the location. And if you’re not lucky enough to be grabbing a little sunshine abroad this year, maybe a new it bag will add a little heat to your summer instead.

ps - this post contains affiliate links.

Toteme

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Toteme always win us over with their great quality materials matched with their more affordable price points. The Stockholm based brand does classic and clean beautifully and their new summer accessories are a perfect example. This raffia top handle with leather belt strap is as chic as they come, just add a breezy cotton sundress and matching leather sandals. An ideal size for both daytime and evening, the strap can be adjusted to wear as a shoulder bag or a top handle, while being roomy enough to hold your phone, sunglasses and your favourite lip colour. With an internal lobster clasp and small leather pouch, this chic bag feels like a perfect summer addition for strolling to your favourite beachfront bar.

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intheKNOW - #020

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What is intheKNOW?

A subtle nod to my past YouTube interview series titled In The Know; ‘Tidbits for Frow to Know’ is a weekly round up that lands in our team inbox featuring all the latest trending topics. Curated by my Rebecca, shared with our busy team and now published for you weekly.

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We’re watching…

Off Campus

If you’ve also had a Heated Rivalry shaped hole in your life recently, there’s a new binge-worthy TV show based on a best selling book series ready to lure you in. Off Campus is the five book series by best selling author Elle Kennedy that tells the stories of four University age couples (or College age for those in the US) as they navigate their experience. The guys are elite players on the University hockey team, meaning their love lives, friendships and all the drama revolves around the rink and time spent as a team. Available now on Amazon Prime - definitely a cosy weekend binge!

Did you know?

Gwyneth Paltrow founded GOOP has announced another round of layoffs, replacing labour with AI as they continue their tech pivot.

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