Welcome back to All That You Are.
I’m Elina Haverinen, and I write about creativity, identity, and other unsupervised adventures.
Some pieces are observations from the boreal ground, others walk straight into modern absurdities. All of them try to speak about the art of being human, preferably before the mud dries to the boots.
About me
I’m a Finnish writer and designer. In my studio, I work with creatives and thoughtful businesses on structure, expression, and direction — shaping websites, identities, and marketing that hold what they’re meant to carry. I live and work between my northern forest farm and Finland’s southwest coast.
My path has wandered through forests and farms, the noise of the internet, and the shifting landscapes of identity. Across disciplines, seasons, and selves, I’ve learned there’s no real separation between your creative life, your inner life, and your visible work in the world. When one moves, the others do too.
When I’m not writing or designing, you’ll find me in the woods with the dog and the 7-year-old — enjoying this peculiar experience called life.
Start here
Everything you need to stay unbothered, in six letters
I sat on the 7:42 am bus to Turku, which doesn’t happen often. I’d rather not ruin the tranquillity of my mornings, but this time I made an excursion into public transportation in the name of a birthday present I had to pick up from town. To underline the lack of civilisation I’m used to, the bus happened to be the designated vessel for half of the loca…
The Museum of 2025 Marketing Practices
On a sunny Tuesday morning, a Visitor enters the Museum of 2025 Marketing Practices. She has heard rumours of its oddity, but mostly she came for the café and the possibility of good air conditioning.
Confessions of a spectacularly unreliable creative
My heart goes out in sympathy to all unreliable creatives.
Words from readers
“Just the act of reading Elina Haverinen’s work makes my creative synapses put on a light show. No matter what she writes about, from marketing to speech therapy, I always come away feeling wiser and freer for it.”
—Marci Cornett, Notes from a Damp Island
“Thrilled to have found Elina and her writing. It shines with the lived lucidity of a dreamer, and the strength of a sovereign creative who grounds in nature.”
—Marguerite Rosenfern
“Elina Haverinen has a beautiful style and a brilliant mind. Her writing is compelling, leaving you pondering long after you’ve read it. Above all, she is the warmest, kindest soul.”
—Nani Annette, —of light, life, and love
“Beautiful musings on life and how to live well.”
—Lisa Bolin, Flucking Flourishing
“A landing spot for fresh conversations, personal stories with nuance and depth a plenty, and a place for your curiosity to wander.”
—Taylor, Your Soft Spot
Come as you are. Stay as everything.
